Shows
Dial it inS5 Ep01: AI Insights: Unpacking Trends and Applications with Dave and TrygveIn this episode, Dave and Trygve discuss the pervasive role of AI in various industries and everyday life, highlighting both its benefits and potential drawbacks. They touch on the increasing use of AI across businesses, the importance of maintaining human oversight, and practical applications of AI, from custom avatars to advanced data analysis. The episode also teases future discussions on AI's impact on CRM systems, coding, and other business functions, emphasizing the importance of blending human elements with technological advancements.…Dial It In Podcast is where we gather our favorite people together to share their ad...
2026-01-0811 minDial it inS4 Ep10 From Radio Waves to Real Estate Expertise with Andy PraskyIn this episode, the hosts discuss attending the musical 'Wicked' and introduce their guest, Andy Prasky, a veteran real estate leader known for his client appreciation events. Andy shares his extensive experience, including his time co-hosting the Real Estate Radio Hour on CBS, strategies for client retention, and the importance of authenticity in business. He delves into innovative marketing strategies, the use of technology like TikTok for real estate, and details about his team-building practices. The conversation also touches on the dynamics of the MLS, the value of personalized client experiences, and methods to encourage customer engagement. The discussion...
2025-12-1847 minDial it inS4 Ep09: The Sales Chicken and Marketing Trends 2026In this podcast episode, the hosts share a heartwarming story about 'Knock, knock,' a chicken that became the sales team mascot at BizzyWeb. The story begins with Mary's unique birthday gift, which ultimately saved the chicken from being eaten. The hosts then delve into their favorite aspects of 2025, highlighting their experiences with AI, and discussing the significant role AI plays in modern marketing. Key themes include Answer Engine Optimization (AEO) versus traditional SEO, loop marketing, first-party data utilization, and the importance of well-designed, fast, and functional company websites for both customer engagement and recruitment. They emphasize the ongoing...
2025-12-1150 minDial it inS4 Ep08: Decoding Revenue Operations with Jen BergenIn this episode of 'Dial It In,' hosts Dave and Trygve engage in a lively discussion with Jen Bergen, a recognized expert in Revenue Operations (RevOps) and co-creator of the RevOps Bootcamp at HubSpot Academy. The trio delves into the basics of RevOps, its importance in aligning marketing, sales, and service teams to drive measurable growth, and common challenges companies face. Jen emphasizes the critical role of process documentation and communication in creating a cohesive and effective RevOps strategy. They also explore the misconceptions surrounding RevOps and discuss practical steps for implementing a successful RevOps framework. The episode...
2025-12-0450 minDial it inS4 2025 Thanksgiving SpeicalIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Lisa Futterman, a Chicago-based freelance food, travel, and beverage writer. They discuss the history, preparation, and intricacies of creating a turducken for Thanksgiving. The episode delves into Trygve's personal tradition of ordering and smoking a 20-pound turducken, touching on its New Orleans roots and the challenges of cooking it properly. Lisa shares insights into food history, the culinary concept of 'in castration,' and offers tips for making Thanksgiving meals unique and memorable. They also highlight the importance of respecting family traditions while...
2025-11-2731 minDial it inS4 Ep07: Brie Rehak's Journey to Cheese MagnateIn this episode, Trygve hosts his dear friend Brie Rehak, the creator of That Girl Brie, Elevated Charcuterie. They discuss Brie's journey from being let go from a job during COVID-19 to establishing a thriving business specializing in artisanal cheeses. With a background in creating charcuterie boards, Brie turned her passion into a business, focusing on storytelling, customer experience, and quality. They also explore her collaborations, the creation of unique cheese varieties like Merlot Cheddar, and her partnership with Harmony Cheese. Additionally, Brie talks about the importance of branding, the challenges of licensing, and her new retail space in...
2025-11-2050 minDial it inS4 Ep06: The Art of the Show - Caleb McEwen's Performance SecretsIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Caleb McEwen, an accomplished writer, performer, director, and founding member of The Danger Committee. They discuss the intense preparation and challenges faced by real estate agents, leading into Caleb's unique insights on integrating performance techniques into professional settings. Caleb shares his journey from joining The Danger Committee to mastering juggling and knife-throwing stunts. He emphasizes the importance of storytelling, audience engagement, and adaptability, drawing parallels between performance art and sales. Caleb also provides strategies for handling hecklers, maintaining audience interest, and overcoming the...
2025-11-1342 minDial it inS4 Ep05: Navigating Real Estate with Tom MeckeyIn this episode, hosts Trygve and Dave sit down with Tom Meckey, a seasoned real estate broker from the Minneapolis-St. Paul area with over 20 years of experience. They discuss several aspects of the real estate industry, including contemporary challenges, changing market conditions, and the importance of relationships in successful brokerage. Tom provides insights into getting started in real estate, necessary training and costs, as well as nuanced real estate terms and their actual meanings. Additionally, they touch on the complexities of operating as an independent broker and how market conditions have shifted recently, especially affected by economic uncertainties. They...
2025-11-0641 minDial it inS4 Ep04: Liz J Simpson on Authentic Sales StrategiesIn this episode, hosts Dave and Trygve bring on Liz J Simpson, a nationally recognized B2B sales and thought leadership strategist. Liz shares her experiences and insights from her journey, starting with her unexpected impact at a HubSpot conference in 2019. She emphasizes the importance of mastering sales fundamentals, building business acumen, and maintaining authentic human connections despite evolving technologies like AI. Liz also discusses the concept of 'big money' as funds that create a significant impact, and shares advice on saying no to the wrong clients. The conversation covers practical sales strategies, the value of persistence, and the...
2025-10-3059 minDial it inS4 Ep3: Breakfast Sandwiches and Big Ideas with Dan TyreIn this lively and fast-paced podcast episode, the hosts Dave and Trygve are joined by the energetic and multifaceted Dan Tyre, a long-time HubSpot influencer and entrepreneur. The conversation kicks off with humorous anecdotes, including a networking event incident and Dan's interactions with Muhammad Ali. The core discussion covers AI's evolving impact on marketing and business, emphasizing the shift from ad hoc to structured AI applications. The episode also delves into the innovative 'Loop Marketing' framework comprising Express, Tailor, Amplify, and Evolve stages, which helps businesses personalize and optimize their outreach efforts. Dan shares personal insights on maintaining high...
2025-10-2352 minDial it inS4 Ep02: Revolutionizing Sales with AI Tools and Techniques: Insights with Mario MartinezIn this episode of Dial It In, Trygve introduces Mario Martinez, founder and CEO of Ingreso, who specializes in digital sales training and AI-powered tools. The discussion revolves around the increasing difficulty of selling in a noisy, remote-first world and the challenges of prospecting in such an environment. Mario explains how AI can be leveraged to improve sales processes, citing examples from Fly MSG, a productivity tool aimed at enhancing sales engagement. He highlights the use of AI in automating and optimizing sales tasks such as commenting on LinkedIn posts and cold calling, as well as detecting grammatical errors...
2025-10-1648 minDial it inS4 Ep1: Kicking Off New Seasons with Dave and TrygveThe hosts of the Dial It In podcast reflect on their journey, highlighting their recent milestone of surpassing 100 episodes. They share personal anecdotes, including one host's challenging summer due to their dog's severe eye condition. The new season promises changes, including new theme music and a focus on AI tools and sales strategies for 2025. The upcoming mini-seasons will cover selling tactics, the impact of AI in marketing, and the shift towards loop marketing, with various expert guests scheduled to appear. There's also a humorous note about launching video versions of the podcast.…Dial It In Po...
2025-10-0914 minDial it inSpecial Episode: Navigating Financial Health with Heide OlsonThe podcast episode opens with a humorous anecdote about health jargon mistaken for financial jargon, transitioning into an in-depth conversation with Heide Olson, the founder and CEO of All In One Accounting. The discussion covers the importance of accurate financial reporting, maintaining profitability, the risks of inadequate internal controls, and the benefits of using the Entrepreneurial Operating System (EOS). Examples of fraud and theft encountered in businesses are shared, highlighting the need for robust financial practices. The conversation underscores the role of financial leadership in entrepreneurial success and the value of a trustworthy accounting partner.Reach out...
2025-10-0246 min
Dial it inS3 Summer Edition - Steve AndersonIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Steve Anderson, a leading expert on growth, business, risk, and innovation. Steve discusses his book, 'The Bezos Letters: 14 Principles to Grow Your Business Like Amazon,' which breaks down Jeff Bezos's shareholder letters to reveal the strategies behind Amazon's global success. Key topics include the principles of 'Successful Failure,' 'Return on Risk,' 'Customer Obsession,' and the importance of experimentation and innovation. Steve shares insights into how businesses can apply Amazon's growth strategies to scale, innovate, and thrive. The episode also...
2025-09-2545 minDial it inS3 Summer Edition - Nicole FaircloughIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Nicole, a producer who recently survived a heart attack. The discussion revolves around Nicole's experience, the symptoms she faced, and the importance of recognizing atypical signs of heart attacks, especially in women. The episode also features Tim Smith from HeartCert CPR, who provides expert insights on heart emergencies, the importance of training and preparedness, and preventive measures. The conversation highlights the critical need to know one's body, seek immediate medical attention, and support from employers in such health crises.
2025-09-2355 minDial it inS3 Summer Edition - Katie WalterIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Katie Walter, a strategic business leader and fractional CMO, about the emerging world of fractional executives. Katie discusses the benefits, challenges, and methodologies of fractional leadership, emphasizing the importance of strategic involvement without the full-time commitment. The episode highlights how companies can leverage fractional executives for pivotal roles, manage business growth, and navigate the changing work landscape. Katie also shares her personal journey into fractional work, offers advice for aspiring fractionals, and promotes the upcoming Fractional Conference.
2025-09-1844 minDial it inS3 Summer Edition - Sheri StolpIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Sheri Stolp about the basics of HR management. Chosen as a favorite episode by producer Nicole, the discussion delves into setting expectations, documenting policies, and distinguishing between performative perks and real leadership. Sheri emphasizes that culture is not about surface-level perks but about how leaders show up during challenging times, balancing compliance with compassion. She also shares insights into the impact of AI on hiring practices, intergenerational workplace dynamics, and best practices for terminating employees with empathy. Additionally, the episode features anecdotes and...
2025-09-1653 min
The Phoenix TableParental Alcoholism and Family Estrangement: Trygve Olsen’s Story of Healing and HopeSend us a textIn this raw and deeply moving episode of The Phoenix Table, Trygve Olsen opens up about his painful decision to become estranged from his parents after years of alcoholism, denial, and one traumatic event that changed everything.He shares the story of setting boundaries to protect his son, the heartbreaking realities of gaslighting and family pressure, and the quiet strength it takes to walk away when reconciliation feels impossible. Together, we explore how estrangement reshapes identity, how generational patterns of pain carry forward, and what it means to choose healing—even wh...
2025-09-1050 minDial it inS3 Summer Edition Steve RiceIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Steve Rice, a business strategist and advocate for sustainable leadership. They discuss various topics including the importance of sustainability in business operations, the challenges of balancing ethical practices with business growth, and how technology and communication can support these goals. Steve shares examples from his own experience working with manufacturers and outdoor industry leaders, emphasizing the significance of creating sustainable products and processes. They also explore the concept of non-arguable goals and the importance of maintaining core values in business.
2025-09-0452 minDial it inS3 Summer Edition - Shahbaz ShahIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Shahbaz Shah, an Area Director for Business Networking International (BNI) and wedding officiant. They discuss Shahbaz's journey in the wedding officiant business, the importance of genuine networking, and how BNI helps in fostering business relationships. Shahbaz shares insights on how to be effective in networking, the value of building trust, and evaluating the fit of networking groups. The episode also features a lighthearted conversation about the new sponsor, Canned Steam.
2025-09-0243 minDial it inS3 Summer Edition - George ThomasIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with George B. Thomas, a notable figure in the HubSpot community. The episode celebrates George’s inspirational quotes and energetic approach to work, highlighting his philosophy of playing to inspire rather than to win. They discuss George’s transition from working in organizations to founding his own agency, Sidekick Strategies, and his journey in content creation and personal growth. George shares insights about maintaining authenticity, his framework for success, and his personal health journey. The hosts also talk about new aspects of the show, incl...
2025-08-2849 minDial it inS3 Summer Edition - Stephanie VanhoucheIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Stephanie Vanhhouche, a graphic designer based in the Philippines, who has collaborated with Trygve for over 15 years. They discuss the intricacies of graphic design, particularly focusing on branding, logo design, and the importance of emotional connection in effective branding. Stephanie shares insights into her creative process, her multicultural background, and how she manages to communicate and design for a global audience. The conversation also touches on the use of AI in design, the importance of understanding client needs, and real-world examples of successful...
2025-08-2644 minDial it inS3 Summer Edition Michelle RossiniIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Michelle Hanson, the Director of Digital Marketing at BizzyWeb. They discuss the challenges and importance of self-promotion, effective digital marketing strategies, and the evolving landscape of SEO. Michelle emphasizes understanding company goals, identifying target audiences, and the balance between art and science in marketing. They also touch on the changing dynamics of SEO with AI and SERP features and the importance of setting realistic marketing budgets. The episode is sponsored by FractionalTactical.com, providing insights into fractional CMO partnerships.
2025-08-2149 minDial it inS3 Summer edition Jack NelsonIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Jack Nelson, the Vice President of Sales and Marketing at Foam Industries. Jack shares insights into the family business, started by his parents, and discusses topics such as business challenges, growth strategies, and the importance of maintaining core values. He highlights the evolution of the company, from its grassroots beginnings to handling large-scale projects, including making foam strips for face shields during the COVID-19 pandemic. Jack also talks about the dynamics of working with family, the importance of employee trust, and their recent...
2025-08-1939 minDial it inS3 Summer Edition Beth Alison BerggrenIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Beth Alison-Berggren, an Amazon store specialist, known as Babs. The discussion uncovers the complexities of establishing, optimizing, and succeeding on Amazon. Babs shares her extensive experience, including how to list products, compete for the buy box, manage fulfillment, and navigate Amazon's ever-changing rules. The episode also highlights common misconceptions about selling on Amazon, the importance of optimizing product listings for better visibility, and strategies for handling customer reviews. They also discuss the cost implications of selling on the platform, including subscription fees and...
2025-08-1444 minDial it inS3 Summer Edition Stevie RayIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Stevie Ray, a master of humor and founder of Stevie Ray's Improv Company. They discuss the importance of humor in the workplace, and Stevie shares insights from his three-decade career, teaching professionals how to use humor to enhance communication and build trust. The discussion includes Stevie's journey into comedy, the science behind improv, and the essential rules of improv like 'Yes, and.' They also explore Stevie’s broader impact on clients through humor training, using laughter to bridge polarized social gaps, and wh...
2025-08-1254 minDial it inS3 Summer Edition - Lauren GoodellIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Lauren Goodell, founder and CEO of Zinnia, an AI tool aimed at revolutionizing sales through personalized and relationship-focused strategies. The discussion starts with a staff pick by Danielle, highlighting Lauren's storytelling skills and passion for Zinnia’s mission. Lauren elaborates on how Zinnia works to automate menial sales tasks, enabling reps to focus on building genuine relationships with clients. They delve into the tool's features, including its ability to generate personalized prospecting messages and follow-ups, mirroring techniques, and the upcoming Next Best Action fe...
2025-08-0538 minDial it inS3 Ep33: Surviving the Unexpected – Nicole's Heart Attack StoryIn this episode of Dial It In, the hosts discuss the unexpected experience of Nicole, who recently had a heart attack despite initially mistaking it for muscle strain. She recounts the events leading up to her heart attack, her symptoms, the emergency care she received, and how her husband convinced her to seek immediate medical attention. The episode also features Tim Smith, founder of Heart Cert CPR, who explains the differences between heart attacks and cardiac arrests, the importance of recognizing atypical symptoms in women, and steps one should take if experiencing or witnessing a potential heart attack. Tim...
2025-05-2253 minDial it inS3 Ep32: PR Strategies for B2B Success with Rob FelberIn this episode of Dial It In, Trygve starts on a somber note, mentioning Nicole's sudden hospitalization and reminding the audience about the importance of taking care of oneself. The episode features a discussion with Rob Felber, President of Felber PR and Marketing, who specializes in helping B2B manufacturers with their public relations and marketing strategies. Rob and the host discuss the nuances of PR, marketing, and advertising, specifically for industrial manufacturers. Rob emphasizes the significance of long-term consistency in PR efforts, the importance of building relationships with media, and the strategic approach needed for successful trade shows...
2025-05-1550 minDial it inS3 Ep31: Family, Foam, and Future with Jack NelsonIn this episode of Dial It In, host Trygve is joined by Jack Nelson, Vice President of Sales and Marketing at Foam Industries, who shares insights on the family's business journey, from its grassroots beginnings to tackling modern challenges. Jack discusses the importance of maintaining core values while innovating, the significance of customer-centric practices, and the unique applications of foam, wood, and plastic in custom packaging. The episode includes a deep dive into the company's adaptability during the COVID-19 pandemic, Jack's strategic plans for future expansion, and the collaborative dynamics within his family-run business. The show also covers Jack's...
2025-05-0838 min
The Gedunk ShowThe Authoritarian Playbook: 7 Warning Signs with Trygve OlsenIn this episode of The Gedunk Show, Bobby and Dan sit down with political strategist and democracy defender Trygve Olsen to unpack the seven telltale signs of rising authoritarianism—many of which are already playing out across the U.S. and the world. From attacking independent media to eroding electoral integrity, Trygve helps us understand the playbook authoritarian leaders use—and more importantly, what everyday citizens can do to push back.This conversation is both a wake-up call and a blueprint for action. Tune in, take notes, and join the r...
2025-04-2551 minDial it inS3 Ep29: Unveiling Print's Power – A Dialogue with Mike SatyIn this episode of Dial It In, Trygve and Dave discuss the importance of print marketing, despite the prominence of digital media. They welcome guest Mike Saty, Chief Sales Officer at Signature Graphics, who outlines the broad range of services their company offers, including commercial printing, direct mail, and design services through their associated companies. Saty emphasizes the continuing relevance of print media, explaining its adaptability and impact, especially in integrated marketing campaigns. He provides insights into the logistical and strategic considerations of print advertising and shares innovative examples, such as integrating digital elements through QR codes and programmatic...
2025-04-2440 minDial it inS3 Ep28: E-Commerce Journeys: Insights and Anecdotes with Beth Alison-BerggrenIn this episode of Dial It In, we explore the intricacies of setting up and managing an Amazon store with their guest Beth Alison Berggren, known as Babs. Babs, an Amazon store specialist, shares insights on the challenges and best practices for selling products on Amazon, including the importance of product optimization, dealing with competitors, and the logistics of using Amazon's Fulfillment by Amazon (FBA) service. The episode also covers commonly held misconceptions about selling on Amazon, the significance of customer reviews, and practical advice for businesses looking to enhance their e-commerce presence. Additionally, the show highlights the support...
2025-04-1743 minDial it inS3 Ep25: Business Insights from The Bezos Letters with Steve AndersonIn this episode of the Dial It In podcast, host Trygve reads a letter from Dave introducing Steve Anderson, an expert on business growth, risk, and innovation, who discusses his book, 'The Bezos Letters.' Anderson's book deconstructs Jeff Bezos' 21 shareholder letters to reveal Amazon's strategies for success. The conversation covers Amazon's approach to risk, customer obsession, innovative business practices, the importance of reducing friction in the customer journey, and how businesses can apply these principles to thrive. Anderson also highlights examples from other businesses like the Savannah Bananas and discusses the evolutionary journey and principles that have enabled...
2025-03-2744 minDial it inS3 Ep24: Mastering SMS Marketing with Chris BrissonIn this episode of the Dial It In podcast, hosts Trygve and Dave explore the nuances of SMS marketing with expert Chris Peran, CEO of Sales Message. They discuss the importance of understanding modern texting lingo, the strategic use of SMS for B2B sales, and effective AI integrations. Chris shares insights into the evolution of SMS from mass blasts to conversational messaging, emphasizes the significance of immediate response to lead forms, and outlines a methodology for incorporating SMS throughout the sales lifecycle. Additionally, the episode covers Sales Message's robust integrations with various CRMs, the compliance measures to filter...
2025-03-2041 minDial it inS3 Ep23: Mastering Improvisation and Humor with Stevie RayIn this episode of the Dial It In podcast, hosts Trygve and Dave reminisce about their first meeting and introduce humor expert Stevie Ray. They highlight Stevie's influence on their lives and his unique approach to teaching improv, emphasizing its value beyond the stage. Stevie shares his journey from aspiring speech therapist to founding Stevie Ray's Improv Company, offering insights into the therapeutic and pedagogical aspects of humor. They discuss the eight rules of improv, the balance between humor and professionalism, and how to effectively use humor in today's polarized world. The episode also touches on the role of...
2025-03-1353 minDial it inS3 Ep22: Navigating Sales Leadership Challenges with Rebecca GebhardtIn this episode of the Dial It In podcast, hosts Trygve and Dave converse with guest Rebecca, an accomplished sales leader and president of Rise Up Consulting. They discuss the challenges and strategies of transitioning from high-performing salesperson to effective sales leader. Key points include understanding strengths and weaknesses, data-driven decision making, recruitment strategies, and the importance of continuous leadership development. Rebecca shares insights from her new book ‘Leaderboard to Leadership’ and emphasizes the value of aligning individual strengths with organizational goals to achieve sustained success.Connect with RebeccaLinkedInLeaderboard to Leadership BookBeyond the...
2025-03-0647 minDial it inS3 Ep21: Sustainable Leadership and Business StrategiesIn this episode of the Dial It In podcast, hosts Trygve and Dave sit down with Steve Rice, a business strategist and advocate for sustainable leadership. They discuss the significance of ethical leadership, aligning technology operations with business goals, and the importance of sustainable practices. Steve shares insights from his work with the Globally Conscious Leader and DotcomJungle, emphasizing the need for companies to balance profitability with purpose. He also elaborates on agile communication models, non-arguable goals, and the concept of zero unmeasured externalities. The conversation delves into real-life examples of businesses transitioning to more sustainable practices and the...
2025-02-2751 min
Dial it inS3 Ep20: The Art of Angel Investing with Nicholas WickesIn this episode of the Dial It In podcast, Trygve Olson welcomes Nicholas Wicks, an entrepreneur, investor, and business strategist, for an in-depth discussion on angel investing. Nicholas shares insights on evaluating business investments, the importance of advisory boards, the role of values in partnerships, and the distinctions between angel investing and venture capital. They also address the key components of an effective pitch deck and the due diligence process. The episode concludes with a plug for Nicholas's tool 'CheckThisOut.IO,' aimed at helping service-based businesses, especially in the restaurant industry, enhance their marketing strategies.Find...
2025-02-2042 minDial it inS3 Ep19: Shel Holtz on AI, Podcasts, and Strategic CommunicationIn this episode of the Dial It In podcast, the hosts feature Shel Holtz, a seasoned communication strategist and podcaster. Shel discusses his long association with the podcasting world, having recently celebrated 20 years with his 'For Immediate Release' podcast. The conversation delves into Shel’s career, including his shift from consulting to becoming the Senior Director of Communications at WebCore. They explore the transformative impact of AI on communications, sharing impressive AI capabilities such as automating tedious tasks. The hosts commend Shel for his advanced audio-visual setup and his hands-on approach to communication technology. Shel also emphasizes the importance of...
2025-02-1341 minDial it inS3 Ep18: Behind the Brand with Designer Stephanie VanhoucheIn this episode of the Dial It In podcast, host Trygve, who arrives at a seemingly deserted recording studio, is joined by Andy and special guest Stephanie Van Hoosh, a renowned brand and creative director. Brought together by Nicole, Trygve's long-time collaborator, Stephanie shares her journey from high school artistic tendencies to becoming a distinguished designer. She discusses the importance of understanding a client's brand, the nuances of logo design, and the evolving role of creativity in the age of AI. The episode delves into real-world examples of Stephanie's work, her approach to branding challenges, and the essential elements...
2025-02-0643 minDial it inS3 Ep17: Tailoring Success - A Chat with Adam GrohIn this episode of the Dial It In podcast, host Trygve, joined by producers Andy and Nicole, discusses fashion with their guest Adam Groh, founder of Acme Clothiers. The conversation highlights Adam's journey from working in various industries to creating custom-made suits that exude confidence and precision. Adam explains the differences between off-the-rack and custom clothing, emphasizing the comfort, fit, and personalized experience that custom garments provide. The episode covers key wardrobe staples for professional men, the significance of dress and presentation, and insights into the growth of the custom clothing industry. Additionally, Trygve shares his personal challenges with...
2025-01-3045 minDial it inS3 Ep16: Mastering HubSpot's Potential with Jen MeyerIn this episode of the Dial It In podcast, Dave interviews Jen Meyer, COO of BizzyWeb and head of HubSpot operations, about her expertise in using HubSpot to streamline processes and achieve measurable business growth. Jen shares insights on the importance of proper onboarding, foundational architecture, and key features like sales pipelines, reporting, marketing campaigns, and automation. They discuss common pitfalls, the evolving role of AI in HubSpot, and the benefits of partnering with experts to fully leverage HubSpot's capabilities. Sponsored by WeFixHubSpot.com, the episode offers practical advice for businesses looking to optimize their HubSpot portals....
2025-01-2338 minDial it inS3 Ep15 Marketing Mastery: A Conversation with Heather BoschkeIn this episode of the Dial It In podcast, co-hosts Trygve, Dave, and Nicole converse with Heather Boschke, a strategic marketing leader, artist, and author. Heather discusses her frustration with businesses that dismiss the need for creativity, leading to her inviting Heather, an expert in creative marketing. Heather shares her career history, her transition from corporate life to running her own fractional marketing company, Vogel Ventures, and her book series 'Little Birdie Buddies.' The conversation covers topics such as the significance of creativity in business, the importance of having a solid marketing strategy and key messaging, understanding and...
2025-01-1653 minDial it inS3 Ep14: The Art and Science of Marketing with Michelle HansonIn this episode of the Dial It In podcast, Trygve and Nicole discuss the importance of strategic marketing with their guest, Michelle Hanson, Director of Digital Marketing at BizzyWeb. With Dave unavailable due to a doctor's appointment, the conversation covers a range of topics including the significance of setting concrete company goals, the complexities of SEO, the interplay between marketing and sales, and the importance of understanding competitors and the digital landscape. Michelle shares her insights on creating effective and sustainable marketing strategies, the challenges of online bidding, and the pitfalls of focusing solely on ranking keywords. The episode...
2025-01-0948 minDial it inS3 Ep13: Navigating Human Resources with Sheri StolpIn this episode of the Dial It In podcast, hosts Trygve and Dave discuss human resources (HR) with Sheri Stolp, president of The Stolp Group. They explore the complexities of HR, including the evolution from personnel to strategic HR, the importance of hiring the right talent, and the challenges of the work-from-home era. The discussion touches on the impact of AI in hiring, the best practices for terminating employees, and adapting communication styles across different generations. Trygve and Sheri share personal anecdotes to illustrate the points. Sheri highlights the importance of being human-centered and proactive in HR practices, especially...
2025-01-0252 minDial it inS3 Ep12: Keith Lauver on AI, Ella, and the Entrepreneurial RollercoasterIn this episode of the Dial It In podcast, hosts Dave and Trygve interview Keith Lauver, the founder of the AI startup Ella. The conversation revolves around how AI is transforming industries, particularly through tools like Ella, designed for high-resolution marketing. The episode highlights Ella's ability to co-create, coach, and critique, making it a valuable companion for marketers. Keith shares his journey as a serial entrepreneur, offering insights into resilience, learning from failures, and staying curious. The discussion also covers the importance of a clear brand strategy and understanding the ideal customer profile. Keith emphasizes the need for effective...
2024-12-2647 minDial it inS3 Ep11: AI Meets Sales - Insights from Zinnia Founder Lauren GoodellIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Lauren Goodell, founder and CEO of Zinnia, an AI tool designed to help sales professionals build more personalized and effective relationships with their clients. The episode covers how Zinnia analyzes personality profiles and company data to craft bespoke outreach messages, how it can significantly improve sales efficiency, and the impact of AI on sales in the future. Along the way, Trygve and Dave discuss practical examples of how Zinnia has helped them in their own sales processes and share insights on the importance...
2024-12-1936 minDial it inS3 Ep10: Check This Out - Nicholas Wickes on SMS Marketing InnovationsIn this episode of the Dial It In podcast, the hosts discuss the power of specificity in technology with their guest, Nicholas Wicks, the co-founder of Check This Out—a referral software platform for the restaurant and hospitality industry. Wicks shares insights on how SMS marketing can drive customer retention and acquisition, detailing the genesis of his innovative platform born out of his experience as a restaurateur. The conversation also touches on the challenges faced by the restaurant industry, especially during the pandemic, and how effective digital communication can help overcome these hurdles. The episode is sponsored by DataQuick, a...
2024-12-1246 minDial it inS3 Ep09: Connecting Through Print: Direct Mail Strategies for Today's Market with Tracy KellyIn this episode of the Dial It In podcast, hosts interview Tracy Kelly, the founder of Paperboy Marketing, a firm specializing in local engagement through flyer distribution, direct mail, and comprehensive marketing strategies. The discussion explores Tracy's transition from working at digital agencies to acquiring Paperboy Marketing, the logistics and technology behind flyer and postcard delivery, including GPS tracking and video proof, and the challenges and successes of running a marketing business. Sponsored by FractionalTactical.com, the conversation highlights the ROI of consistent flyer campaigns, the importance of clear marketing messages, and strategies for small businesses...
2024-12-0542 min
Dial it inS3 Ep08: Branding Beyond the Logo with Dee HeffernanIn this episode of the Dial It In podcast, host Trygve welcomes branding expert and TEDx speaker Dee Heffernan, who shares her journey and insights on authentic branding. Dee discusses the importance of understanding clients' emotional journeys to create impactful brand strategies. They delve into topics like overcoming founder challenges, the role of a brand standards guide, and the significance of emotional decision-making in branding. The episode also features stories about Dee's personal experiences with ambition and parenting, tying into her professional philosophy. Additionally, Trygve announces new sponsorship from DataQuick and reflects on shared experiences in the marketing world.
2024-11-2856 minDial it inS3 Ep07: The Strategic Costs of Executive Decisions with Monty FowlerIn this episode of the Dial It In podcast, Monty Fowler, Chief Revenue Officer and author of 'Executive Debt: Confronting the Long-Term Cost of Short-Term Decisions,' discusses the concept of executive debt. Monty explains how short-term decisions made by executives can have long-lasting effects on a business’s culture, strategy, and future success. He outlines four types of executive debt: cultural, strategic, operational, and talent debt, sharing insights into how these can be identified and mitigated. Monty also touches on the use of AI to make informed decisions and how inadequate planning and poor decision-making can lead to su...
2024-11-2151 minDial it inS3 Ep06 Simplifying Event Management Through Innovation with Justin GivensIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Justin Givens, the founder of SimpleEvents.io, about simplifying event management through integration with HubSpot. Justin shares insights on how his platform enhances efficiency, improves attendee engagement, and provides actionable insights. They discuss best practices for hosting successful events, essential tactics for virtual and in-person events, and the importance of follow-up processes. Additionally, they delve into the use of QR codes, micro steps, and audience engagement strategies to maximize the impact of events. This episode is packed with practical advice for businesses looking...
2024-11-1448 minDial it inS3 Ep05 Dial It In: Building Innovation: Mike Eastwood on Creating Portal IQIn this podcast episode, the hosts interview Mike Eastwood, the founder of Webalite and creator of PortalIQ, a unique automated HubSpot audit tool. Mike shares his entrepreneurial journey, discussing his background in design and coding, the challenges he faced in developing PortalIQ, and how he leveraged AI to improve his coding process. The conversation covers the importance of niche markets, the value of community support, and the practicalities of balancing multiple roles as a solo entrepreneur. Additionally, Mike provides insights into his business strategies, including focusing on HubSpot partners for growth and the significance of creating a strong team.
2024-11-0743 min
Dial it inS3 Ep04 Dial It In: Behind the Podcast Mic with Robb ConlonIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Rob Conlon, founder of Westport Studios, discussing the intricacies of launching and sustaining a successful B2B podcast. Rob reveals his journey from radio to podcast production, highlighting the importance of defining the podcast's purpose—be it for thought leadership, marketing, or sales—with an emphasis on monetizing through sales. The episode covers essential strategies like establishing a clear niche, building guest relationships to convert to clients, and common misconceptions about podcast ease. Additionally, they explore content creation trends influenced by AI, the impo...
2024-10-3145 minDial it inS3 Ep03 Leadership Lessons: Kyle Racki on Managing Growth, Layoffs and Company CultureIn this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Kyle Racki, the CEO and co-founder of Proposify. They explore various themes including the importance of the fourth quarter for business optimization, Proposify’s integrated CRM features, and the benefits of machine learning for proposal management. Kyle reveals Proposify’s journey from idea to a leading SaaS company, emphasizing the value of exceptional customer support and the introduction of Proposify Automations. The episode also covers challenges like technical debt and layoffs, alongside insights on predictive AI, automation in business operations, and maintaining brand cons...
2024-10-2443 minDial it inS3 Ep02 The Art of Building Relationships in Business with Shahbaz ShahIn this episode of Dial It In, Trygve Olson is joined by Shahbaz Shah, area director for Business Networking International (BNI) and a wedding officiant. They dive deep into the art of networking, discussing the importance of building relationships and how to effectively cultivate connections in both personal and professional settings.Shabazz shares his journey into the wedding officiant business, highlighting the unique experiences he's had, including officiating a Star Wars-themed wedding. He emphasizes that networking is not just about collecting business cards but about creating meaningful relationships that can lead to mutual support and opportunities.
2024-10-1742 minDial it inS3 Ep01 Carving Your Own Path with George B. ThomasIn this episode of Dial It In, Dave and Trygve kick off Season 3 with a bolt of energy from one of our favorite people, George B. Thomas. Our guest is a happy, helpful, humble HubSpot expert known for his work with Sidekick Strategies and Beyond Your Default. We chat about George's transformative journey from being a supportive team member to starting his own agency, and the philosophy behind his personal brand, built on authenticity and relentless positivity. This is a can’t-miss if you want an energy boost from one of HubSpot’s original content pioneers. Dial In for his...
2024-10-1048 minDial it inNavigating the Shipping Container Industry with Julia MozumdarIn this episode of Dial It In, we had the pleasure of speaking with Julia Mozumdar, the founder of Super Cubes, a company that specializes in selling and modifying shipping containers. Julia shared her unique journey from working in social media in Europe to becoming a shipping container entrepreneur. She humorously recounted how she stumbled into the industry and has now been running Super Cubes for 15 years.Julia emphasized the importance of exceptional customer service, a principle that sets Super Cubes apart in an industry where purchases are infrequent and often overwhelming for customers. She detailed how...
2024-06-0638 minDial it inS2 Ep25 Building Communities and Embracing AI with Devyn Bellamy from HubSpotIn this episode of our podcast, we had the pleasure of hosting Devyn Bellamy from HubSpot. Devyn is a remarkable individual who has made significant contributions to the HubSpot community, including founding Black at Inbound, a community within HubSpot that has now evolved into The Spot. Devin's deep involvement in the partnership program at HubSpot and his genuine awesomeness made this episode particularly exciting.Watch Devyn's Ted Talk at https://www.youtube.com/watch?v=idynL1dJa5c…Dial It In Podcast is where we gathered our favorite people together to share their ad...
2024-05-3047 minDial it inNavigating AI in Marketing: Insights from the Front LinesToday on Dial It In, Dave Meyer and Trygve Olsen dive into the world of artificial intelligence and its impact on businesses. Despite not having a guest, they discuss the common misconception of using AI like chat GPT for all tasks and explore the power and risks of AI in today's landscape. As seasoned speakers and experts in the field, they provide insights on how AI is transforming industries and share tips on navigating the evolving role of technology in business growth. Tune in to learn more about the rise of AI and how to leverage its capabilities effectively.
2024-05-1647 minDial it inDavid Weinhaus: 15 years at HubSpot and creating a communityDavid Weinhaus, a 15-year veteran of HubSpot, recently appeared on the "Dial It In" podcast to share his sales secrets and insights gained from his time at the company. Weinhaus's experience at HubSpot spans across various departments, where he played a crucial role in the company's growth and success.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cove...
2024-05-0954 minDial it inS2 Ep22 Navigating the CMO Landscape- Insights from Bryan Smith on Marketing with HeartIn this episode of Dial It In, we had the pleasure of hosting Bryan Smith, the founder of Tuned Consulting, a fractional chief marketing officer organization. Bryan shared his journey from corporate marketing to starting his own business, emphasizing the challenges and triumphs of transitioning to entrepreneurship.We kicked off the conversation with a nostalgic trip down memory lane, reminiscing about the music of the 90s and how it helps us focus during work. This set the stage for a deeper discussion on the importance of simplicity in marketing and the power of humanizing business strategies.
2024-05-0247 minDial it inS2 Ep21 The Psychology of Decision-Making: Insights from Nikki NicholasIn this episode of Dial It In, Dave and Trygve explore the psychology of decision-making as the first quarter comes to a close. They are joined by a seasoned life coach with expertise in unlocking the power of the subconscious mind for personal growth and transformation. With over 17 years of experience in NLP, hypnotherapy, and life coaching, she discusses the blend of Western methodologies with Eastern philosophy. Tune in to discover how top professionals navigate decision-making under pressure and learn valuable insights for business success.Get your gift from Nikki!…Dial It...
2024-04-2554 minDial it inS2 Ep20 Networking Mastery: Turning Connections into Success with Cathy PaperThis episode features a conversation about the importance of networking in business. The hosts recall how they initially met and share a humorous anecdote about a panel discussion. They then introduce networking expert Cathy, highlighting her skills in connecting people effectively. The discussion dives into the art of networking and the value of building relationships in the business world. Tune in for insights and tips on navigating networking in both scripted and unscripted settings.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, th...
2024-04-1847 minDial it inS2 Ep19 The Intersection of Healthcare and Marketing with Stephen FoggThis episode of Dial It In features Stephen Fogg, the head of Fogg Media, a healthcare marketing agency based in North Carolina. Stephen specializes in marketing for healthcare specialty groups like orthopedics, gastroenterology, and anesthesiology. He discusses the importance of specialty marketing and his agency's focus on B2B services in the healthcare industry. Tune in to learn more about Stephen's background and expertise in the field of marketing.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the bo...
2024-04-1152 minDial it inS2 Ep18 Unpacking the Future of AI in Marketing with Pete SteegeIn this episode of Dial It In, Pete Steege discusses the rapid advancements in artificial intelligence (AI) and its impact on businesses, especially in marketing. Pete offers a more cautious perspective on AI's development, emphasizing the need for strategic planning to navigate potential disruptions. Tune in to gain insights on how to approach AI in your organization.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing an...
2024-04-0448 minDial it inS2. Ep 17 Building Resilience: Overcoming Business and Personal Challenges with Jeff RedmonThis episode of Dial It In explores the concept of resiliency in business and in life. Hosts Dave and Trygve discuss the importance of being tough and not sweating the small stuff, sharing an anecdote about handling complaints. They introduce Jeff Redmon, a business coach and lawyer with over 40 years of experience, known for his resilience and ability to help businesses thrive. Tune in to gain insights on building resiliency for success.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling an...
2024-03-2849 minDial it inS2 Ep16 Navigating the Complex World of Domain Names with Andrew AllemanThis episode of Dial It In features guest Andrew Alleman, founder of DomainNameWire.com, discussing the importance of domain names in marketing. Andrew shares insights on the domain name industry and its relevance for businesses and individuals. Tune in to learn why getting your domain name right is crucial for your online presence and marketing strategy.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2...
2024-03-2151 minDial it inS2. Ep15 Navigating the Future of Marketing with Pete SteegeOn this episode of Dial It In, Dave Meyer and Trygve Olsen interview Pete Steege, a national treasure, folk singer, social activist, author of "On Purpose," and CEO of B2B Clarity. Pete shares his journey from engineer to marketer and prolific author, highlighting his passion for writing. He discusses his framework for solving CEOs' marketing problems and shares insights into marketing truths. Tune in to learn more about Pete's inspiring story and his impactful work in the marketing world.…Dial It In Podcast is where we gathered our favorite people together to share their ad...
2024-03-1448 minDial it inS2 Ep14 Unveiling the Secrets to CRM Adoption in Sales TrainingOn this episode of Dial It In, we explore the topic of salespeople's reluctance to use CRMs with guests Professor Scott Plum from the Minnesota Sales Institute and Tom Hoelderle from Sales Xceleration. The conversation delves into the reasons behind salespeople's resistance, such as a desire to focus on conversations rather than data entry and concerns about job security. Tune in to gain insights on bridging the gap between sales teams and CRM systems for improved productivity and collaboration.…Dial It In Podcast is where we gathered our favorite people together to share their advice on...
2024-03-0748 minDial it inS2 Ep 13 Mastering the Art of Human Intelligence with Gavin StoneThis episode of Dial It In features Gavin Stone, a security and intelligence covert specialist with 20 years of experience. He discusses his book on detecting lies and his expertise in human intel, surveillance, anti-surveillance, and tradecraft skills. Stone's unique abilities include elicitation, deception, detection, influence, persuasion, and damage mitigation in high-risk situations.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, bu...
2024-02-2945 minDial it inS2 Ep12 From Marketing Agency to MLM: Tena Pettis' Journey into Network MarketingTena Pettis, a former owner of a successful design and digital agency, made a surprising career shift to work with doTERRA, a multi-level marketing company. Host Dave Meyer explores Tena's journey from agency owner to network marketer, discussing her reasons for leaving the agency world behind. Tune in to learn about Tena's transition and her focus on helping other women succeed in the world of multi-level marketing.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales ja...
2024-02-2246 minDial it inS2 Ep11 Mike Keading on Revolutionizing Real Estate and Tackling the Housing CrisisIn this week's episode of Dial It In, we had the pleasure of speaking with Mike Keading, the innovative mind behind Norhart, a Minnesota-based company revolutionizing the residential real estate market. As a $200 million enterprise, Norhart is on a mission to make housing affordable by slashing construction costs, aiming for a 50% reduction in the long run.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2...
2024-02-1548 minDial it inS2 Ep10 The Art of Relevance: DC Glenn's Journey from "Whoomp" to SEO MasteryWhoomp, there it is! It was a great song in the 90's - fun and catchy. Since 1993, that one piece of content has been in over 30 movies and made a career for DC Glenn (the brain supreme). Learn about how DC turned his one hit into a career as a speaker DJ and actor, including the most popular GEICO commerical ever.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and...
2024-02-0241 minDial it inS2 Ep9 Under New Management Lead Like a Pro with Eric GirardIn this episode of Dial It In, Dave Meyer and Trygve Olsen interview Eric Girard, author and expert in helping new managers succeed in their roles. Eric shares his journey from being a poorly prepared manager to becoming an advocate for new managers. He discusses his motivation for writing his book and how he dedicated time every day for six months to complete it. Tune in to learn more about Eric's insights on effective management strategies.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to dr...
2024-01-2548 minDial it inS2 Ep8 Finding Purpose and Overcoming Compassion Fatigue_ A Conversation with Juliet WattIn this episode of Dial It In, hosts Dave Meyer and Trygve Olsen sit down with Juliet Watt, an inspiring author, TED Talk speaker, and compassion fatigue advocate. Juliet shares her incredible life journey, from being a former Playboy Bunny to becoming an expert in compassion fatigue. They discuss the concept of compassion fatigue and its relevance in today's world, where people often hold differing beliefs and are constantly stressed and guarded. Tune in to gain insights on how to navigate compassion fatigue and find ways to grow your business amidst the challenges of the modern world. Don't miss...
2024-01-2045 min
Dial it inS2 Ep7 The Cost of a Bad Hire_ Why Hiring the Right People MattersToday will discuss the challenges of finding good sales hires, the importance of marketing in sales, creating a supportive organizational environment, understanding belief systems in hiring, using psychographics in hiring, the impact of sincerity on employee churn, reevaluating hiring filters, the negative consequences of mishiring, hiring for fit, balancing data and intuition in hiring, being a good buyer, aligning goals in marketing, understanding beliefs and perspectives, teaching effective conversations, the advancements in AI technology, the potential benefits of AI in medical diagnosis and treatment, open conversations and resistance to change, computer modeling and AI in medicine, and the future...
2023-11-161h 00Dial it inS2 Ep6 Jeff Howell Navigating the College Recruitment ProcessIn this episode, we discuss the college recruitment process for student-athletes, including the different divisions of collegiate sports, the skills and experience that can be translated to different sports, the importance of social media presence, creating highlight reels, evaluating college athletic programs, and the importance of good grades and financial considerations. We will also learn about resources and support available for navigating the recruitment process.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our pr...
2023-11-1047 minDial it inS2 Ep5 Cora Liebig: Making the future, any way you'd wantYou know the old saying, never judge a book by its cover? Meet Cora. Mother of four, appreciator of dad jokes, likes baseball. Oh, and she's completely reinvented three different markets at the same time. Better living through chemistry while giving someone the tools to make a better world? Better listen in.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’...
2023-10-0549 minDial it inS2 Ep4 From Fire Captain to Founder: Tim Smith's Journey with HeartCertTim, a firefighter and EMT, is the guest on this podcast episode. He talks about his experience with CPR training and how it inspired him to start his own business, HeartCert. Tim explains the goal of making people feel comfortable and confident to respond in emergencies. He also addresses misconceptions about first aid, particularly regarding the cost and complexity of using defibrillators.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is ma...
2023-09-2843 minDial it inS2 Ep3 Breaking Barriers and Building BusinessesIn this episode of Dial It In, Dave and Trygve interview Buffie Blessi, the founder and CEO of Rock What You Got. Buffie is a social enterprise entrepreneur who is known for her energy and ability to crush any business challenge. While she may not be a mystical creature killer like Buffie from the popular TV show, she is definitely a force to be reckoned with in the business world. Tune in to hear Buffie insights on growing a successful organization and embracing your destiny.…Dial It In Podcast is where we gathered our favorite pe...
2023-09-2152 minDial it inS2 Ep2 The mysterious mind of the sellerNobody likes salespeople. Let's just admit it. There's a fundamental feeling that whenever you talk to someone in sales, they'll have all sorts of answers and out clever you, so let's keep a wide birth, eh? Not so much. Keeping salespeople engaged is the mark of a great company - and keeping them motivated - even more so. We talk to one of the original kings of outbound, Denis Champagne, about the mind of a seller and how to keep them selling.…Dial It In Podcast is where we gathered our favorite people together to share t...
2023-09-1451 minDial it inS2 Ep 1 Nerodiversity in the workforceEver find yourself asking for a different opinion and to have your employees think differently? Meet Ed, one of the leaders in the field of Neurodiversity and hiring. We talk to Ed about finding, cultiivating, and most importantly, supporting a neurodiverse workforce. If you've got a problem finding talent, maybe it's time to change your thinking and your talent pool.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sale...
2023-09-0744 minDial it in24 The Gunn Show: A Conversation on Customer ExperienceToday we talk to Melissa "Gunn Show" Gunn, Director of Customer Experience from Proposify, one of the more cutting-edge and useful tools in the BizzyWeb arsenal. With Proposify we're able to get proposals out the door and into customer's hands quicker with more personalization while making it easier to sign contracts and pay invoices. Melissa's team has been a big part of making that a reality and can do the same for you.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through stor...
2023-07-2747 minDial it in23 The Truth Tastes FunnyThe truth doesn't always hurt, but sometimes it tastes a little funny. Today we talk to Hersh Rephun about creating a genuine authenticity in your approach to the business world, including laughter, branding, and how hard, yet how critically important it is to be funny today.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the e...
2023-07-201h 02Dial it in22 That Guy Your Kid Watches on YoutubeMeet Nick. He's Canadian, fully employed, about to be married...and slowly taking over the gaming world: people actively pay to watch him play video games. The guys spend time learning how to play video games for money, including learning about building a community, defining and playing to your audience, the different ways to make money while streaming video game play content, and more. If you like playing video games and making money, this is the episode for you.…Dial It In Podcast is where we gathered our favorite people together to share their advice on ho...
2023-07-1346 minDial it in21 How to get hired, and how to keep you hiredIn this episode of Dial It In, hosts Dave Meyer and Trygve Olsen interview George Murray, an award-winning author and expert in job transitions and employee retention. George shares insights from his books "Hired" and "Ignite, Engage, Retain" based on his own experiences as a C-level employee. Listeners will gain valuable tips and tricks for improving their hiring processes and retaining top talent. Don't miss this enlightening discussion with George Murray on Dial It In.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive re...
2023-07-0645 minDial it in20 Medicare and selling to other generationsIt's harder and harder to raise parents today. As we're aging into being the "sandwich" folks, we're doing more and more research on how to take care of our folks, so we're bringing in an expert: how do you help someone find help without them knowing they need help? Tom, Trygve and Dave talk about Harry Truman, differences in Medicare, how to "screw up in the fall and fix it in the winter" and how to be in front of the problem, all while getting a really great primer on what and how Medicare makes a difference for people....
2023-06-2951 minDial it in19 The Dos and Don'ts of Video Marketing for Small BusinessesListen, we don't do video production, and there's a good reason for it. It's a lot of work, and in today's marketplace it's multidimensional and as critical as ever. So we're talking to Todd Vaske, a longtime video producer, about the why questions: Why is video so important in 2023? What does it take to build a video campaign? Most importantly, what is a food stylist?…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our pr...
2023-06-2244 minDial it in18 Tim Herman: Cybersecurity Evangelist and Life EnthusiastWhat goes bump on the internet? Yeah, you'd think it was a joke from two Dad joke kings but it's a real concern for businesses - being safe. We talk to Tim Herman, cybersecurity expert (who's an inspirational fellow in his own right) about what catfishing is, intrusion points over the internet, and how if can really, really screw up your day. Then Tim tells us about how his company wargames out solutions to keep people safe.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to dri...
2023-06-1644 minDial it in17 Managing Change with Sayre DarlingIn this episode of "Dial It In," hosts Dave and Trygve discuss their ability to deal with change and bring on an expert to prove their point. They interview Sayre Darling, a change management expert, who shares insights on how businesses can successfully navigate change. The hosts and guest discuss the fear of change, how to communicate change to employees, and the importance of having a change management plan in place. Tune in to learn how to "dial it in" when it comes to change in your organization.…Dial It In Podcast is...
2023-06-0153 minDial it in16 Unconventional Sales Tips and Tactics with Scott PlumHow do you get through to that perfect prospect? Are the leads weak, or is it what you do with them? Join Professor Scott Plum with the Minnesota Sales Insitute as we put the dialing back into DialItIn. Learn essential techniques for making connections, gaining trust, and creating collaborative and committed sales teams. In this episode, we cover: Time management for sales How to relate to a sales team's goals and find ways to get better outcomes How to understand the problem your company solves, and translate it to your prospects…Dial It In P...
2023-05-2549 minDial it in15 Using technology to your advantage in the sales processThe guys are joined by Josh Fedie of SalesReach as we discuss sales enablement, tips and tricks on how to use CRM for growth, and much more. Josh started in a marketing agency, transitioned to custom software development, and found success in selling creative services. If you love sales and timesavers and are looking for ways to improve your value as a resource to your prospects, this is a must-listen!…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without th...
2023-05-1855 minDial it in14 The Power of Planning: Supply Chain StrategiesI mean, WE know all about the "supply chain" and what it all means, but, asking for a friend...what is that, and why does it matter, and why does everybody and everything get blamed for it? Join us and expert Emily Levasseur teaches Dave and Trygve the basics of Supply Chain and how it affects you personally and professionally. In this episode, we cover: What is the supply chain? What causes supply chain disruptions? The current state of the supply chain How it impacts every business (even if you’re service-based, not product-based) And more……D...
2023-05-1149 minDial it in13 Wrestling Culture and Money: A Look with Mark McDowellThis episode of Dial It In features Mark the Mad Dog McDowell, half of the American Bulldogs tag team and co-owner of 3X Wrestling in Des Moines, Iowa. Mark talks about how he started his career in wrestling - from watching Bulldog Rob Brown with his grandfather to researching training camps and attending shows. He then explains the training process, which he compares to high school, as well as how wrestling is not "fake" but a form of on-the-job training.…Dial It In Podcast is where we gathered our favorite people together to share their ad...
2023-05-0441 minDial it in12 Talk about growth with Reuben SaltzmanThis episode of Dial It In features Ruben of StructureTech, a home inspection business that receives between five and seven million hits to its website each year. Ruben is beloved by DIYers and homeowners alike for his expertise and helpful articles. The hosts discuss Ruben's success and the tricks he uses to grow his business.…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B...
2023-04-2747 minDial it in11 Strategic Strategizing Strategery with Greg PomerantzThere are a thousand different ways to Chicago from where you're at. Which one's the best? Which one gets you there the fastest? The only way that you really know how to get there the fastest with the least amount of effort is to plan ahead. Marketing is the same way, so we're talking to one of our favorite Marketing solution strategists, Greg Pomerantz. Join Dave and Trygve to talk to Greg about strategic strategizing, Palm Springs in January, and championship Moustache care.…Dial It In Podcast is where we gathered our favorite people together to sha...
2023-04-2046 minDial it in02 Dialing in Revenue with TrygveTrygve Olsen is the head of sales at BizzyWeb, and he spills the beans on what makes him an effective revenue driver in today's podcast. From tricks to get in front of decision-makers to tried-and-true connect methods, Trygve has done it all. In this episode, we cover sales tips, how Inbound Selling can break through the noise and build trust, and some of Trygve's favorite stories.Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue - through storytelling and without the boring...
2023-01-1645 minDial it in01 Starting from Zero with Dave Meyer and Trygve OlsenIt's our first episode so we're starting with the man! El Jefe! The boss - Dave Meyer. Join Trygve as he asks Dave all sorts of good questions about running an agency and starting a team.…Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue - through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep...
2023-01-0643 min