Shows
The Texas Highway Radio ShowIt's My Country Radio ShowPLAYLIST
Jess Moskaluke - I Ain't Country – 2.43Brooke Schubert - What Next – 3.41Hayley Jensen - Giddy Up Cowboy – 2.49Tori Darke - My Boots Made Me Do It – 2.44Sunny Sweeney - Diamonds and Divorce Decrees – 2.44Just Alice - Good Thing – 3.48Sarah Rose - Waiting Game – 3.48Coral Renee - The Devil Wears Cowgirl Boots – 3.37Cat Lion - Cause Memories They Last – 3.38Katie Beth Mihm - You Ain't No Cowgirl – 2.51Lily Grace - Me, Myself & Wine – 2.58Elyse Saunders - Mending Heart – 3.00Tyla Rodrigues - Hot & Heavy – 2.33Billie-Jo Porter - Round and Round –...2025-06-181h 59
It's My Country Radio ShowIt's My Country Radio Show 13-6-25 (186)It's My Country Radio Show
Show 186
1. Jess Moskaluke - I Ain't Country – 2.43**
2. Brooke Schubert - What Next – 3.41*
3. Hayley Jensen - Giddy Up Cowboy – 2.49*
4. Tori Darke - My Boots Made Me Do It – 2.44*
5. Sunny Sweeney - Diamonds and Divorce Decrees – 2.44
6. Just Alice - Good Thing – 3.48
7. Sarah Rose - Waiting Game – 3.48
8. Coral Renee - The Devil Wears Cowgirl Boots – 3.37*
9. Cat Lion - Cause Memories They Last – 3.38**
10. Katie Beth Mihm - You Ain't No Cowgirl – 2.51
11. Lily Grace - Me, Myself & Wine – 2.58*
12. Elyse Saunders - Mending Heart – 3.00*
13. Tyla Rodrigues - Hot & H...2025-06-131h 59
Record PartyRecord Party #311 (01-02-2025)01. Oneil, Giorgio Gee, Sara Phillips, Kanvise - Silence (Record Mix)
02. Armin Van Buuren - Es Vedra (Record Mix)
03. Tiesto, Sneaky Sound System, Wolfgang Gartner - I Will Be Here (Record Mix)
04. David Guetta - Family Affair (Dance For Me) (Record Mix)
05. Phao, Kaiz - 2 Phut Hon (Record Mix)
06. Purple Disco Machine, Benjamin Ingrosso, Nile Rodger - Honey Boy (Record Mix)
07. Imanbek, Rick Ross, Kddk - Built Different (Record Mix)
08. Calvin Harris - My Way (Record Mix)
09. Alok, Ilkay Sencan, Tove Lo - Don't Say Goodbye (Record Mix)
10. Mind Electric - Things You Say (Record Mix)
11. Meduza, James Carter, Elley Duhe...2025-02-0200 min
When All You Have Is FireEp 6: The Mic Before Christmas, 22DEC2024The last open mic before christmas in 2024.Featuring: Victor, Rylee Gorman, Judas Ross, Jess, Ian Cognito, Mandee, Holton Lee, Missy, One Velar, Ben Tilton, Rex Jensen, Sebastian Smith, Max Boehme, Audrey Moody, Bunny Bigard2024-12-252h 16Record PartyRecord Party #304 (14-12-2024)01. David Guetta, Girl On Couch, Billen Ted - Man In Finance (Record Mix)
02. Empire Of The Sun, Tony Romera - Walking On A Dream (Record Mix)
03. Tujamo, Azteck, Inna - Freak (Record Mix)
04. Tiesto, Bia, 21 Savage - Both (Record Mix)
05. Bob Sinclar, Steve Edwards, Fisher - World, Hold On (Record Mix)
06. Eastblock Bitches, Ostblockschlampen - Sunglasses At Night (Record Mix)
07. Noizu, Joshwa - Get Rockin' (Record Mix)
08. Avicii - Fade Into Darkness (Record Mix)
09. Purple Disco Machine, Asdis, Amice - Beat Of Your Heart (Record Mix)
10. Firebeatz, Dubdogz - Give It Up (Record Mix)
11. Felix, Charlotte Haining, Switch Disco...2024-12-153h 59
DJ PeretseDJ Peretse - Record Megamix (06-12-2024) #25061.Anabel Englund – Get Busy
2.Dua Lipa – Houdini (Amice Remix)
3.Meysta, 2shy, Viktoria Vane Feat. Beccy – Can't Get You Out Of My Head
4.W&W, Vinai, Gabry Ponte – Axel F (Take It To The Floor) (Alex Caspian Remix)
5.Inna – Flashbacks
6.Zhu – Faded
7.Alok Feat. Jess Glynne – Summer's Back
8.Gotye – Somebody I Used To Know (Sidepiece Treat)
9.Filv, Vallhee – Cheri, Cheri Lady
10.Afrojack & R3hab Feat. Aura – Worlds On Fire
11.Jonas Blue Feat. Joe Jonas – I See Love (Ruslan Rost & Rakurs Remix)
12.Ely Oaks, Minelli – Fantasy
13.Edward Maya & Yohani – Diamonds
14.Fedde Le Grand – Put Your Hands Up For
15.Bl3ss & Camrin Watsin Feat Bbyclose – Kisses
16.D...2024-12-0749 min
Record MegamixRecord Megamix by DJ Peretse #2506 (06-12-2024)01. Anabel Englund – Get Busy
02. Dua Lipa – Houdini (Amice Remix)
03. Meysta, 2Shy, Viktoria Vane feat. Beccy – Can't Get You Out Of My Head
04. W&W, Vinai, Gabry Ponte – Axel F (Take It To The Floor) (Alex Caspian Remix)
05. Inna – Flashbacks
06. Zhu – Faded
07. Alok feat. Jess Glynne – Summer's Back
08. Gotye – Somebody I Used To Know (Sidepiece Treat)
09. Filv, Vallhee – Cheri, Cheri Lady
10. Afrojack & R3Hab feat. Aura – Worlds On Fire
11. Jonas Blue feat. Joe Jonas – I See Love (Ruslan Rost & Rakurs Remix)
12. Ely Oaks, Minelli – Fantasy
13. Edward Maya & Yohani – Diamonds
14. Fedde Le Grand – Put Your Hands Up For
15. Bl3Ss & Camrin Watsin feat. Bbyclose – Kisses
16...2024-12-0600 min
Miss Willa’s Book ClubReading the Rainbow - Books we love, books on our TBR, and more from each color of the rainbowJoin us for an episode that is bound to add to your never-ending TBR list. This week we've got books from each color of the rainbow, so grab your notebook to add these incredible novels to your list!
Please give us a follow on the socials @ MissWillasBookClubPod and leave us a review!
Books mentioned:
Red:
The Fragile Threads of Power by V.E. Schwab
The Holdout by Graham Moore
A Court of Thorns and Roses by Sarah J Maas
2024-04-2836 min
It Gets GoodAll Things Dramione: Part 2 | Episode 49We are back with another episode about our second love, Dramione! We cover a lot of ground in this episode, addressing the current drama in the fanfic world, answering your questions, and updating you all on our top 5 Dramione fics. Spoiler: Micaela couldn't choose just 5 so she gives you 7! We hope we are able to convince you to jump into the fanfic world (if we haven’t already). It truly is the best place to be. Click here for the Dramioine fanfic masterlist! Don't forget, we're reading "Bride" by Ali Hazelwood this month. The...2024-03-131h 00
The Voice In The MixThe Voice In The Mix #171CHRIZ - PLAYLIST:
A7S - Dumb
Marvel Riot - Feel The Melody
SMACK & Ape Rave Club - Monkey Beatz
James Hype & Major Lazer 'Number 1'
Rune RK - Calabria (Ape Rave Club Bootleg)
David Guetta & MORTEN - Something To Hold On To
Ava Max - EveryTime I Cry
Martin Jensen Rompasso FAULHABER With Jonasu - Make My Mind Go
Bissett Feat Silky - Every Single Time
Dubdogz x Cat Dealers - Good Good
Jonasu - Black Magic (Tim Croft Remix)
Pooyandeh feat. Benny Jamz - De Forbudte Trin
Specktors - House Rap
HEDEGAARD CANCUN - NYC Baby
Jax Jones...2023-08-041h 49Record PartyRecord Party #214 (25-02-2023)01. De Hofnar, Alex Gewer - The Feeling (Record Mix)
02. Old Jim, Scarlett - Balenciaga (Record Mix)
03. Atb, Topic, A7S - Your Love (9PM) (Record Mix)
04. David Guetta, Becky Hill, Ella Henderson - Crazy What Love Can Do (Record Mix)
05. Beatmount, Oneil - Heads Will Roll (Record Mix)
06. Barton, Denis First - Running Up That Hill (Record Mix)
07. Alesso, Calvin Harris - Under Control (Record Mix)
08. Ed Sheeran, Marc Benjamin, Chemical Neon - Bad Habits (Record Mix)
09. Saison - Airs Graces (Record Mix)
10. Klangkarussell, Denis First - Home (Record Mix)
11. Dj Kuba, Neitan, Bounce Inc. - Watch Out (Record Mix)
12...2023-02-2600 minThe Voice In The MixThe Voice In The Mix #125CHRIZ - PLAYLIST:
Remady Feat Jessica Jolia - A Little Taste
Benny Benassi x Vedo x Raiche - Pull It
Riton x Raye - I Dont Want You
Burak Bacio - You Make Me Smile
Roger Sanchez x Oliver Heldens - Another Chance
Nina Simone - Feeling Good (Joel Corry Remix)
Solardo & Paul Woolford - Tear It Up (Oliver Heldens Remix)
Going Deeper & BYOR - Twenty Twenty
John Legend - Wild (MEDUZA Remix)
Medina - Lyse Morgen (Few Wolves Remix)
BYOR - Leave Me Again
Williams88 & DjabaTheHot - A Good Timeurs
Eric Prydz - Pjanoo
SIDEPIECE - Temptation
Deeperlove...2021-10-221h 47
Social Currency046 | YOUR 2020 MARKETING STRATEGY GUIDE FROM SOCIAL CURRENCYIn this episode of the Social Currency podcast, we’ve prepared a list of six pillars for a rock solid 2020 marketing strategy. Digital is transcending the web and expanding into many aspects of the marketing funnel.
In this episode:
Double down on social media. It is playing a more powerful role in upper, mid and lower funnel and there is still opportunity in areas like video, going live and social influencer collaborations. If your brand isn’t there yet, it’s not too late.
Digital continues to extend into new mediums. We’re seeing personalized digital experien...2019-08-2640 minSocial Currency045 | FACEBOOK AND THE FUTURE. INTERVIEW WITH MARI SMITH, THE “QUEEN OF FACEBOOK.”In this episode of the Social Currency podcast, we interview Facebook Queen, Mari Smith.
Mari is one of the world's leading social media thought leaders, consulting, speaking and offering online training to countless digital marketers.
Fast Company described Mari as, “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.”
Forbes named Mari as one of the top ten Social Media Influencers three years in a row.
We discuss:
Is Facebook only for old people?
What does “the future is private” actually mean?
5G...2019-08-1652 minSocial Currency044 | MARY MEEKER'S FUTURE OF THE INTERNET - 2019 EDITIONIn this episode of the Social Currency podcast, we discuss the infamous Mary Meeker Internet Trends Report.
Mary has become a staple at the annual Code Conference, running through insane amounts of data and research about the internet and technology adoption in rapid succession, PechaKucha
Style. (Japanese form of storytelling where you only speak for 20 seconds per slide with heavy use of visuals.)
Who is Mary Meeker? She is an American venture capitalist and former Wall Street securities analyst. Her primary work is on Internet and new technologies and famously said “the internet ha...2019-07-2234 minSocial Currency043 | POWERING POSITIVE TRANSFORMATION THROUGH DISRUPTION. INTERVIEW WITH LINDSEY ROY, VP AND CMO OF HALLMARK.On this episode of the Social Currency marketing podcast, we are joined by special guest, Lindsey Roy, Vice President and Chief Marketing Officer of Hallmark Greetings. We spend time talking through her powerful story, how she views personal and business transformation, the power of authenticity for a brand, how emotion can be a competitive advantage, and how Hallmark is maximizing social media to connect with true humanity. The power of positive can create change. Traditional businesses can stay true to who they are while going digital at the same time.
Find Lindsey Roy at:2019-07-1526 minSocial Currency042 | CONNECTING ON LINKEDIN. AN INTERVIEW WITH AMANDA ROST OF LINKEDINAmanda Rost joined the Social Currency show and shared her insights on working at the social media giant, job hunting juggernaut: LinkedIn. We discuss the platform’s mission to raise global GDP and create economic opportunity for everyone. We also touch on how LinkedIn has been successful because of its purposeful steady growth, unreliance on ads for revenue and higher order mission. Could this be the last frontier of “safe” social media spaces? Check out our discussion in episode #42 of Social Currency.
Links we reference in the show are below:
https://www.linked...2019-07-0845 minSocial Currency041 | MATTERS OF CYBER SECURITY. FEATURING KRISTINA LIBBY, EXPERT AND “THREAT MATRIX” PODCAST HOST.In this episode of the Social Currency podcast, we interview “Threat Matrix” podcast host, former Microsoft PR lead and now NYU professor, Kristina Libby. Prepare for war. We hit on hidden agendas, the AI war, the responsibility of social platforms to combat fake news, and the line between PR and propaganda.
In our discussion with Kristina, we touch on:
Cyber security and what we should all be doing now to protect ourselves
The responsibility of social platforms to combat fake news
The line between PR and propaganda
Winning the AI war
The future of social media
Link...2019-07-0156 minSocial Currency040 | INTERVIEW WITH THE QUEEN OF GEEK CULTURE, TRISHA HERSHBERGER, PART 2We had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture - Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. We also cover a variety of topics including:
The digital content production process- how do things get made?
Collaborations with brands and what it looks like when brands don’t do it right.
The evolution of YouTube from ye olden days to today and what it means for creators and bran...2019-06-2439 minSocial Currency039 | THE APPLE WWDC BREAKDOWNIn this episode of the Social Currency podcast, we discuss our thoughts on Apple’s recent Worldwide Developer Conference aka WWDC.
We cover all our thoughts on the new software announcements for iPhone (Dark Mode!), iPad, Apple Watch, the shiny cheese-gratery Mac Pro, privacy and the death of iTunes.
With device sales slipping in the US, Apple is focusing fast on its software and services business to provide the future platform for growth.
---
Links to articles discussed in the show:
https://www.popsci.com/ios13-new-features#page-3
h...2019-06-1740 min
Social Currency038 | INTERVIEW WITH THE QUEEN OF GEEK CULTURE, TRISHA HERSHBERGER, PART 1We had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture - Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. We also cover a variety of topics including:
The digital content production process- how do things get made?
Collaborations with brands and what it looks like when brands don’t do it right.
The evolution of YouTube from ye olden days to today and what it means for creators and bran...2019-06-1036 min
Social Currency037 | 5G. CHANGING THE FACE OF MARKETING, FEATURING MIRUM AGENCY EXEC, GREG CROCKART.We sat down with Greg Crockart, Business Director for the Mirum Agency (part of the Wunderman Thompson group), to get his thoughts on three hot topics. Artificial Intelligence, 5G and privacy are not just impacting the tech industry, but will drastically change the way marketers do their jobs. We are entering a transformative time in the marketing and advertising space. Greg shares his perspective on:
In-store experiences merging with digital and getting ever so personal.
Out-of-home advertising becoming customized by micro-demographic changes within different dayparts and updating in real-time.
Addressing privacy, not as an afterthought but, as a...2019-05-211h 07Social Currency036 | FACEBOOK’S FUTURE PLANS REVEALED! EVERYTHING YOU NEED TO KNOW FROM F8Facebook just held its annual developer conference, F8. Mark Zuckerberg made some radical announcements about the changing face of the largest social media platform on the planet, changes that will impact our personal and professional lives online.
We cover the six principles Zuck shares in this week’s episode as well as our feedback on their true impact to your business strategy. The six principles include:
Private interactions
Encryption
Reduced permanence
Safety
Interoperability
Secure data storage
Also, announced were a few sexy upgrades to Instagram and we end with a touch on VR, with the new...2019-05-1338 min
Social Pros PodcastHow Qualcomm Grew a Thriving Influencer Marketing Program From ScratchJessica Jensen, Global Director of Marketing at Qualcomm, joins Social Pros to discuss how she leverages influencer marketing in the B2B world. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Sales Force Pattern 89 How Qualcomm Grew a Thriving Influencer Marketing Program from Scratch Influencer marketing is about more than finding a “celebrity” to post a selfie with your merchandise. If you want to leverage the power of influencer marketing to dr...2019-05-1039 minSocial Currency035 | 7 STEPS TO BUILDING YOUR PERSONAL BRAND035 | 7 STEPS TO BUILDING YOUR PERSONAL BRAND
Developing your personal brand online is easier than you think and more important than ever. We outline the 7 steps to do just this in episode #35 of the Social Currency podcast.
What is a personal brand?
Why you need variations of your stump speech.
Your point of view is what differentiates you.
Focus on those you’re trying to attract. Forget the rest
Partner with others and co-create content that adds value to others.
There are lots of (free) tools. How to think about them in stages.
Maintain even when you don’...2019-04-2936 minSocial Currency034 | THE RISE OF SOCIAL SHOPPING - INSTAGRAM LAUNCHES CHECKOUT, PINTEREST SHOPPABLE PINS034 | THE RISE OF SOCIAL SHOPPING - INSTAGRAM LAUNCHES CHECKOUT, PINTEREST SHOPPABLE PINS
In episode 034 of the Social Currency marketing podcast, we jump on the rise of social shopping. With the introduction of Instagram Checkout and the growth of Pinterest Shoppable Pins, has the age of contextual commerce arrived?
The concept of social shopping has been around since early 2000s, but with the launch of new capabilities like Instagram Checkout and the ease of setting up Pinterest Shoppable Pins, it's easy to see the natural connection between social, influencers, and the consumers interested in what's new...2019-04-1526 minSocial Currency033 | THE GLOBAL INFLUENCER MARKETING 2019 REPORT BY EMARKETER: OUR POVWe love eMarketer’s in-depth reports on all things digital marketing. In this episode, we discuss the highlights from this 18 page report on the podcast. Big thanks to Debra Aho Williamson for including Jess in the interviews and research.
Instagram is hitting it out of the park across so many vectors. Influencers is yet another one. According to eMarketer’s research, the fleeting nature of Instagram stories combined with the ability to include outbound links is hugely attractive for both brands and influencers. If your influencer program is not leveraging both the Instagram Feed and Stories plat...2019-04-0837 minSocial Currency032 | ALL THINGS FACEBOOK. IS IT THE NEXT WECHAT? LIVE FROM PEPPERDINE GRAZIADIO IN IRVINE, CALIFORNIA.032 | ALL THINGS FACEBOOK. IS IT THE NEXT WECHAT? LIVE FROM PEPPERDINE GRAZIADIO IN IRVINE, CALIFORNIA.
Recording together from our alma mater, Pepperdine University, in episode 032, we jump in on the latest news from our old friend, Facebook. This time around, it’s all about PRIVACY. Zuckerberg says they want to move from a town square format to a smaller, living room scenario. This will have huge implications for the newsfeed, Facebook Messenger, and even Instagram Stories. With more scrutiny than ever from regulators in Washington D.C., security breaches and the never-ending pressure to reinvent, Facebook is pivoti...2019-04-0128 minSocial Currency031 | LIVE FROM THE 2019 SOCIAL MEDIA MARKETING WORLD CONFERENCE IN SAN DIEGO, CALIFORNIAJust when we think we’ve got social media dialed, it changes on us. Unlike the internet, which often feels like a utility, social media platforms are living, breathing entities. They are run by people, respond to market changes, and are constantly evolving their functionality and algorithms. The Social Media Marketing World conference, held in San Diego, California, brings together over 100 social and digital marketing experts and really punched above its weight this year. In this podcast, we riff on what we learned AND the patterns we’re hearing. So much good stuff!
Our key takeaways:
Less...2019-03-2530 minSocial Currency030 | DIGITAL MEDIA SPEND JUST TOOK OVER, AMAZON GOES HOME SHOPPING, TIKTOK CLOCKS RAPID GROWTHSocial Currency | Episode 030
There is one constant in digital marketing. And it is change. In episode #30, we discuss three topics that all revolve around this ongoing pattern of change, growth and consolidation.
Up first is TikTok. If you haven’t heard of it, you will soon. The short video sharing app just reached 1 billion installs across iOS and Android, globally. In fact, in 2018, TikTok was the 4th most downloaded non-game app worldwide and the most downloaded non-game app in the US as of January 2019.
TikTok is owned by China-based company, ByteDance, who bought and...2019-03-1833 minSocial Currency029 | THE CURRENT STATE OF DIGITAL MARKETING - WITH MICHAEL STELZNER OF SOCIAL MEDIA EXAMINERMichael Stelzner is globally known as the founder of Social Media Examiner, one of the forefront sites reporting on social media and digital marketing today. He is a digital marketing leader and social media expert, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World– the industry’s largest conference. In addition to being the host of the Social Media Marketing podcast, he's the founder of the Social Media Marketing Society, and the central character in The Journey, an episodic YouTube documentary.
Our discussion with Michael delves into his passion around...2019-03-1142 minSocial Currency028 | REDDIT ADDS ADS, PINTEREST PINS DOWN IPO, AND SPOTIFY CASTS A WIDER NETIn episode 028, we cover three topics: Reddit, Pinterest and Spotify.
Reddit is clearly making moves to “professionalize” their platform of 13 years with a fresh look at how they market themselves to advertisers. The community-based forum has received $300 million in funding of late and is touring the agency world touting their new ad targeting, reporting capabilities and adding new cost per click ad units. Reddit has also made some user experience changes to improve overall design of the platform and is tackling “brand safety” issues head on. We are intrigued. In fact, Reddit may be the next social platform...2019-03-0441 minSocial Currency027 | THE STRUCTURE OF STORYTELLING IN CONTENT MARKETING FOR BRAND NARRATIVES - WITH NAOMI BEATYSOCIAL CURRENCY | Episode 027
In episode #27 of the Social Currency podcast, we tackle one of our favorite topics - storytelling. Like many of us, we' ve always been drawn to people who were good storytellers. The core of content marketing, which supports a brand's connection with the consumer, is a compelling brand narrative.
From Jess after the interview:
Like a moth to a flame, I’d find myself at parties wedged into a tight kitchen with a group of others hovering around the one guy who could tell a story. It co...2019-02-2544 minSocial Currency026 | FACEBOOK FUSES MESSENGER, INSTAGRAM, WHATSAPP. PLUS, DIGITAL MINIMALISM.Kicking off 2019 with our first episode of season two of the Social Currency podcast. So happy to be back!
In episode #26 of the Social Currency Show, we tackle news across three topics. First up is Facebook’s announcement that they are planning to integrate their three messaging platforms across Facebook Messenger, Instagram and WhatsApp. We discuss the pros & cons of this seemingly boring infrastructure change. Could there be something deeper going on?
Next, we dig into WhatsApp’s decision to limit the number of groups we can forward a message from 256 to 5. Wow! A proactive move...2019-02-1838 minSocial Currency025 | RETARGETING. COOL OR CREEPY? INTERVIEW WITH JEN WHELAN FROM CRITEO. PART 2.In episode #25 of the Social Currency marketing podcast, Jess Jensen and Tuck Ross discuss retargeting and remarketing ad tech with marketing leader, Jen Whelan, SVP of Marketing from Criteo. Jen brings 20+ years of marketing experience from big tech companies to agencies to modern ad tech platforms. This is part 2 of a 2 episode event, covering the basics of how retargeting works, what you can use it for, retail and digital marketing strategy for ecommerce, and how you can leverage ad tech as an extremely efficient part of your digital marketing mix.
Featuring Jen Whelan, SVP of Marketing at Criteo.
Here’s he...2018-12-1028 minSocial Currency024 | RETARGETING. COOL OR CREEPY? INTERVIEW WITH JEN WHELAN FROM CRITEO. PART 1.In episode #24 of the Social Currency marketing podcast, Jess Jensen and Tuck Ross discuss retargeting and remarketing ad tech with marketing leader, Jen Whelan from Criteo. Jen brings 20+ years of marketing experience from big tech companies to agencies to modern ad tech platforms. This is part 1 of a 2 episode event, covering the basics of how retargeting works, what you can use it for, retail and digital marketing strategy for ecommerce, and how you can leverage ad tech as an extremely efficient part of your digital marketing mix.
Featuring Jen Whelan, SVP of Marketing at Criteo.
Here’s her LinkedIn profile: ht...2018-12-0327 minSocial Currency023 | CREATIVITY IS GOOD FOR BUSINESS. INTERVIEW WITH VAN LAI-DUMONE, WORKSMARTIn episode 023 of the Social Currency marketing podcast, Jess and Tuck are joined by Van Lai-DuMone, founder and CEO of Worksmart.
Van is a creative entrepreneur based out of LA and her focus is to power better business results through creativity and play. We discuss creativity and how it it can create impact for teams through ideation exercises, vision and values building, and building a solid team foundation. We also spend some time talking through the visual media, creativity and art through digital marketing.
Show Note links:
Check out the WorksmART website: https://www.worksmartadvantage.com
Podcast reference - Story...2018-11-2835 minSocial Currency022 | BUILD YOUR SOCIAL MEDIA PLAYBOOK, PART 2.In this week's episode, we are sharing with you our 10-step method on building a social media playbook.
A social media playbook is the who, what, where, why, when, and how of your business on social media.
Marketing used to be less complex. Today, we are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways.
Building a social media playbook can help you evaluate the opportunities available, determine which ones are best for their brands...2018-11-2820 minSocial Currency021 | BUILD YOUR SOCIAL MEDIA PLAYBOOK, PART 1.In this week's episode, we are sharing with you our 10-step method on building a social media playbook.
A social media playbook is the who, what, where, why, when, and how of your business on social media.
Marketing used to be less complex. Today, we are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways.
Building a social media playbook can help you evaluate the opportunities available, determine which ones are best for their brands...2018-11-2822 minSocial Currency020 | THE 14 MUST-KNOW 2019 DIGITAL MARKETING TRENDS, PART 2.EXCLUSIVE REPORT: The 14 Must-Know 2019 Digital Marketing Trends, Part 2.
Social Currency marketing podcast. Episode 020.
Are you working on your plans for 2019?
Most of us are planning, moving into planning, or maybe mostly through planning our strategy for next year which is why we wanted to bring to you our first-ever Digital Marketing Trends report.
We've taken a look across businesses, market trends, analyst reports, news and thought leaders to distill our list of high-focus areas for your business next year. With so many things happening, our goal is to give you this list of priorities that matter for your business now...2018-11-2827 minSocial Currency019 | THE 14 MUST-KNOW 2019 DIGITAL MARKETING TRENDS, PART 1.EXCLUSIVE REPORT: The 14 Must-Know 2019 Digital Marketing Trends, Part 1.
Social Currency marketing podcast. Episode 019.
Are you working on your plans for 2019?
Most of us are planning, moving into planning, or maybe mostly through planning our strategy for next year which is why we wanted to bring to you our first-ever Digital Marketing Trends report.
We've taken a look across businesses, market trends, analyst reports, news and thought leaders to distill our list of high-focus areas for your business next year. With so many things happening, our goal is to give you this list of priorities that matter for your business now...2018-11-2831 minSocial Currency018 | KPI YOUR ROI: SOCIAL MEDIA MEASUREMENT THAT MATTERS, PART 2.It's Part 2 of KPI Your ROI. We are putting the "fun" back into the marketing funnel as we tackle measurement that matters. Listen and learn to inform your own measurement framework. Here we are covering A/B testing and program optimization with key performance indicators (KPIs) to define your success in digital or social media. There are so many, too many ways to measure effectiveness of digital marketing. As the second part of a two-episode series, we want to tackle measurement that matters and give you a few approaches to consider as you build or optimize your own measurement framework.
...2018-11-2828 minSocial Currency017 | KPI YOUR ROI: SOCIAL MEDIA MEASUREMENT THAT MATTERS, PART 1It's time to see if you measure up!
We are putting the "fun" back into the marketing funnel with the first part of "KPI Your ROI."
Let's dive into tackling numbers, talking about the most important key performance indicators (KPIs) to define your success in digital or social media. There are so many, too many ways to measure effectiveness of digital marketing. Starting with this episode and into the next, we want to tackle measurement that matters and give you a few approaches to consider as you build or optimize your own measurement framework.
Find us here:
Facebook
SocialCurrencyShow.com2018-11-2833 minSocial Currency016 | WTF IS UP WITH LINKEDIN? PART 2.LinkedIn grew up as the business social network. White collar, high brow. A place for posting your resume online and networking with other professionals.
But, over the years, it has expanded to include thought leadership, long-form publishing, video and paid-subscription service levels.
In episode 16 of the Social Currency podcast, we dig further into LinkedIn’s identity and share actual verbatim reactions to a viral video Tuck shared last month. Many are finding value in LinkedIn. Others are struggling. Listen to why on this week's episode and see what you should be using LinkedIn for.2018-11-2840 minSocial Currency015 | INFLUENCER MARKETING. INTERVIEW WITH DAVID COGEN, @THEUNLOCKR, PART 2What's it like to have millions of followers that tune in to hear your views on specific topics as you develop thought leadership and branded content for the largest corporations in the world?
We’ve invited David Cogen, known as @theunlockr, as our special guest to the Social Currency marketing podcast to deep-dive with us on influencer marketing. David is a YouTuber, social influencer, vlogger, blogger, tech enthusiast and all around nice guy. For episode 015, we are discussing what it’s like to be an influencer and how a business leader, like you, can work with this critical group of cont...2018-11-2823 minSocial Currency014 | INFLUENCER MARKETING. INTERVIEW WITH DAVID COGEN, @THEUNLOCKR, PART 1What's it like to have millions of followers that tune in to hear your views on specific topics as you develop thought leadership and branded content for the largest corporations in the world?
We’ve invited David Cogen, known as @theunlockr, as our first special guest to Social Currency to deep-dive with us on influencer marketing. David is a YouTuber, social influencer, vlogger, blogger, tech enthusiast and all around nice guy. For episode 014, we are discussing what it’s like to be an influencer and how a business leader, like you, can work with this critical group of content creators.
If y...2018-11-2831 minSocial Currency013 | WTF IS UP WITH LINKEDIN? PART 1Are you on LinkedIn?
Who isn't??
LinkedIn grew up as the business social network. White collar, high brow. A place for making business connections and finding a job. It was a niche network that gained traction because it had a focus on business instead of being a place for news or birthday party photos.
This was a place for your serious business face. LOL.
The question is…what has it become?
Welcome to episode 13 of the Social Currency podcast where we get into LinkedIn. We will dig into whether this is a true social media platform, best used for business de...2018-11-2841 minSocial Currency012 | SOCIAL MEDIA CUSTOMER SERVICE: BUILDING BETTER CARE IN YOUR SOCIAL CHANNELSOver 70% of consumers have engaged a brand’s social media for customer service needs, according to JD Power.
Today, social media has made customer service a spectator sport and brands should be the most attentive on social because a complaint isn’t coming via mail or by phone or via site chat or to an employee in-store - it’s posted to thousands of friends, followers, advocates and detractors alike.
In episode 12, we are talking about your social media customer service. We are covering best practices, what you need and some great examples from brands that have integrated social media into t...2018-11-2840 minSocial Currency011 | YES, YOU NEED A CORPORATE SOCIAL MEDIA POLICY AND HERE IS WHAT IT SHOULD INCLUDEDo you have a social media corporate policy? In episode 011, we cover a topic that is one many businesses may not have tackled just yet: Building a proper company social media policy. From discussing the reason why this document is critical for any-sized business to how these policy guardrails can protect you against potential corporate reputation damage, we are giving you the groundwork to equip you with the details needed to build your own corporate social media policy.
Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts...2018-11-2828 minSocial Currency010 | GOING LIVE! WHY USING LIVE VIDEO IS KEY TO YOUR MARKETING STRATEGYLive video is the nexus of FOMO and video marketing. This time, we’ll cover the value of going live with your video and why this form of video production works so well to drive attention and engage your audience. Grow your business, game the system, and get your message in front of audiences in a way no other media type can - all with live video.
Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross.
Learn more at www.socialcurrencyshow.com
Fo...2018-11-2824 minSocial Currency009 | BUILD A VIDEO MARKETING STRATEGY BECAUSE VIDEO IS EVERYTHING80% of all internet traffic will be video by 2019. Video is the way we create, learn, and consume. In part one of our two part series, we’ll discuss the power of video and how to architect a video strategy.
Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross.
Learn more at www.socialcurrencyshow.com
Follow us on Facebook at www.facebook.com/socialcurrencyshow2018-11-2822 min
Social Currency008 | I WANT MY IGTV. WHY YOU SHOULD BE ON INSTAGRAM’S NEW APPI Want My IGTV. Why You Should Be On Instagram’s New App. Episode 008
Instagram recently launched a new app, IGTV.
What exactly is Instagram doing with long-form video? It’s vertical, it’s up to an hour long and it’s going to drive massive engagement.
Check out our brand new episode on all things IGTV and get our POV on why you should be ready to open your mind to the biggest trend in video since YouTube and how to think about IGTV and vertical video as part of your content marketing strategy.
Social Currency is a marketing podcast...2018-08-1338 min
Social Currency007 | DECODING DIGITAL JARGON, PART 2Episode 007 is all about jargon (again!). In this Part 2 of a 2-part series, we continue to decode some of the most common terms in digital marketing. Get your Social Currency this episode with another cheat sheet for digital vocab.
Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross.
Learn more at socialcurrencyshow.com2018-08-0635 min
Social Currency006 | DECODING DIGITAL JARGON, PART 1.Nobody likes feeling out of touch in a meeting when acronyms and terms are being thrown around as if everyone should know them.
In Decoding Digital Jargon, Part 1 (Episode 006), we are breaking down buzzwords, focusing on some of the most common and defining them in ways we all can understand. We dig into vlogs, conversion and engagement. And, by the way, why is everyone always talking about content marketing? If you want a cheat sheet for digital vocab, this is it.
Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business...2018-07-3038 min
Social Currency005 | THE SOCIAL EXECUTIVE. WHY BUSINESS LEADERS SHOULD BE ON SOCIAL MEDIAThe Social Executive. Episode 005 is about why executives and leaders need to be present and active on social media. From execs to managers, we cover the opportunities for leaders to represent their brand or company and the ability of an individual voice to cut through the clutter. We’ll discuss our recommended social platforms for thought leadership, subjects to focus on and some to steer clear of as well as how to tie this time and effort to actual business impact. Social media is a powerful tool that should not be ignored.
Social Currency is a marketing podcast covering the ho...2018-07-2342 min
Social Currency004 | DIGITAL & SOCIAL MEDIA BUDGETING. HOW MUCH DO YOU NEED AND HOW DO YOU SPEND IT?In episode 004, we talk about money! Digital marketing and social media require budget, but how much? We’ll discuss the role organic reach plays on your annual budget ask, how to maximize your production dollars and stretch creative as far as possible on a small budget, and why setting goals and measuring success is key to securing and growing your budget. We’ll also introduce the elusive “marketing funnel” and whether people are actually buying things on social media channels.
Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hos...2018-07-1634 min
Social Currency003 | FACEBOOK VS. INSTAGRAM. WHAT’S THE DIFFERENCE?Episode 003 is Facebook vs Instagram. We are hitting on questions like: Did you know they are both owned by Facebook? How are they different? What types of content goes on one but not the other? Where do influencers spend their time? Which one do you use when?
Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross.
Learn more at socialcurrencyshow.com2018-07-0935 min
Social Currency002 | WHY SHOULD I CARE ABOUT SOCIAL MEDIA AND DIGITAL MARKETING?We are kicking off multiple topics around digital and social media and why it matters to you, including paid media, social platform strategy, our favorite overused word: engagement, thought leadership and why you need to be current on these topics.
Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross.
Learn more at socialcurrencyshow.com2018-07-0328 min
Social Currency001 | WELCOME TO SOCIAL CURRENCY. MEET TUCK & JESS.Welcome to Social Currency!
Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross.
We are sharing a bit about our background and how we met. Learn why this podcast is going to be as much fun for you as it is for us. The goal being to succinctly build your digital marketing muscle even if you’ve never actually been in marketing and didn’t grow up a digital native.
Learn more at socialcurrencyshow.com2018-06-2627 min
Studio 5 AVBCover To Cover - Episode #4Lee Middleton and Kim The Bookworm present Cover To Cover, the show all about books.
Available to download as a podcast from iTunes and Stitcher.
Mystery, intrigue, and those moments that you just can't get out of your head. But why are psychological thrillers and murder mysteries such big business? We countdown the top 10 digital books featuring serial killers, where one author totally dominates the genre.
Bestselling author Mark Edwards joins us to talk about his work, his inspiration and why the words "from hell" mean so much to him. We also get a fascinating incite into the differences between...2017-08-1859 min