Shows
Strategy & SourdoughThree Lessons from Thirty Three SessionsIn this episode, we discuss the three big lessons we learned over the past year of running the podcast: the strategy and timing behind of building brands, the importance of aligning strategy with data driven execution and how creativity can be the ultimate differentiation. 2021-08-3016 minStrategy & SourdoughMarketing in the Gaming Ecosystem with Indy KhabraIndy Khabra is a digital marketing and ad technology leader with global experience. Recognised by Campaign Asia as 40 under 40 to watch, Indy has spent his career in various leadership and consulting roles related to digital marketing. Indy is a published, regular commentator in the industry. He is currently the co-founder of Livewire - a Sydney based marketing company focused on the gaming ecosystem. 2021-07-0524 minStrategy & SourdoughInternal Communications with Kata Juvonen from Smartly.ioKata Juvonen is a communications leader with 15 years of global experience. She is the Global International Communications Manager at Smartly.io, a global ad tech automation platform with over 550 employees around the world. Kata has experience in communications as a consultant, and in-house in both the private and public sections. Kata believes that communications is a strategic tool to make anything real happen in companies. 2021-06-2831 minStrategy & SourdoughMarketing Strategy with Deborah GoldinghamDeborah Goldingham is one of the top CMO's in APAC. She is currently the Regional Head of Marketing for APAC at Page Group. She has previously held senior marketing, product and commercial roles at Amazon Web Services, American Express, Visa, and Mastercard, where she spent over 16 years working in impactful roles across APAC. Debbie believes redefining customer experiences and interactions with brands, and that when the voice of the customer is at the heart of every strategy, you can move mountains.
Amazon's Secret Weapon, Press Releases
Mastercard's Priceless Cities Campaign in SEA
2021-06-1432 minStrategy & SourdoughSports and Entertainment Marketing with Ben HartmanBen Hartman is one of the pioneers of the Sports and Entertainment marketing industry. He is the Chief Client Officer at Octagon across Europe, Asia Pacific, the Middle East and Africa. Octagon is a global creative agency that specialises in Sports and Entertainment, negotiating talent rights, sponsorship and partnership agreements, and creating campaigns and experiences for some of the largest brands in the world. Resources mentioned:Burger King Sponsorship Case Study2021-06-0729 minStrategy & SourdoughStrategic Partnerships with Pankaj Sharma from ExpediaPankaj Sharma is the Director of Account Management at Expedia for India, Africa, Middle- East, & Turkey. Previously, he led partnership efforts at companies such as American Express and helloPay (Since rebranded to Alipay Singapore), a Fintech startup where he led the acquisition strategy for merchants across Southeast Asia. 2021-05-3129 minStrategy & SourdoughGo to Market Strategy with David Fallarme from HubSpotDavid Fallarme leads marketing for HubSpot in Asia. He has built and led marketing teams at big and small companies including AppAnnie and Electronic Arts. He has seen versions of the "Growth Movie" a few times, having driven growth & acquisition for a handful of products with millions of users, and leading marketing functions at several SaaS businesses. David also leads an APAC marketing community, APAC Marketers and writes a marketing blog, The Marketing Student. This podcast episode draws inspiration from David's blog post: A simple way to build your Go To Market Strategy.2021-05-2426 minStrategy & SourdoughB2B Relationships with Lars Bjorge, The Scale FactoryLars Bjorge is a digital marketing and digital ventures pioneer with well over 20 years of experience. Having started and sold a digital marketing agency in Norway, Lars has spent 9 years in China working in digital media, and is now the co-founder of The Scale Factory in Singapore that helps disruptive tech brands grow into Asia, with a focus on Enterprise B2B. Lars is also an Angel investor, investing both privately and through The Scale Factory. Resources:
Cavai, "the lovechild of a chatbot and an ad"
Sales Screen
Linkedin Principles of Growth in B2B Marketing...2021-05-1727 minStrategy & SourdoughBrand Building for Startups - Part 2In the second part of our two part brand building episodes, we focus on brand building tactical execution: how to translate concepts into campaigns, the importance of prioritising channels over budgets, balancing media with production and the problem with following best practices.2021-05-1020 minStrategy & SourdoughBrand Building for Startups - Part 1Startups are generally great at short term sales activation, but not as good when it comes to long term brand building. In this two part episode, we explore the components of a good brand building strategy: setting goals, defining audience and messaging and exploring creative territories.2021-05-0325 minStrategy & SourdoughAccelerator Growth Lessons with Usman SheikhUsman Sheikh is the Managing Director of High Output Ventures, who back and build businesses with exceptional domain experts. High Output ventures is a seed-stage fund and a startup studio, helping launch and build the remote-first companies of tomorrow. Usman is an entrepreneur, having built, operated and sold companies over the last 15 years. He has an undergraduate degree in Economics from the National University of Singapore (NUS) and is a certified psychometric consultant from the prestigious Psychometric Centre at the University of Cambridge. He is also a certified NLP Practitioner, and specialises in startup marketing, sales, branding, and business...2021-04-2627 minStrategy & SourdoughThe Fight against CommoditizationResources mentioned:
Kevin Kelly - New Rules for the New Economy
Geoffrey A Moore - Crossing the Chasm
No Code
Visual Studio Code
Contentful
Braze
Ocean Spray Longboard Tik Tok Clip
2021-04-0517 minStrategy & SourdoughRetention & LoyaltyIn this week's episode, we discuss the importance of onboarding and customer support for retention and why this is good strategy, and share insights from R/GA's latest research on loyalty that shows how great customer experiences have become table stakes and how communication is far more important than convenience when it comes to building relationships. 2021-03-2916 minStrategy & SourdoughBrand as Irrational Margins with Oliver Lo, VP of Marketing at Sequoia CapitalOliver Lo helps the next generation of founders tell their story. With over 15 years of experience building and delivering hyper growth for tech brands, he has built marketing teams in major global tech hubs - San Francisco, Beijing, London and Singapore. His career has seen him lead brand and marketing at Zynga, App Annie, and Southeast Asia's unicorn Grab. He now supports a host of early-stage founders on the Surge program for Sequoia Capital. Resources:
Hubspot
SavvyCal
Start with Why
2021-03-1534 minStrategy & SourdoughStartup Growth, SEO and Brand Building with François Briod, CEO of MonitoFrançois Briod is the CEO and Co-Founder of Monito, the comparison website for money transfer services. He has been quoted as an expert in the Money Transfer industry by prestigious media outlets, including Forbes, TechCrunch, and Business Insider. François is passionate about geopolitics, social entrepreneurship, digital culture, and his dream is to provide tools for people to empower themselves.Resources mentioned:
Monito
Monito article on DBS Transfer fees
The story of how Monito changed it's name
Google Discover
2021-03-0132 minStrategy & SourdoughMarketing without DataResources mentioned:
Mailchimp's Story
BannerBear and Jon's experience on documentation as marketing
Aviation Gin and one of their hilarious commercials
2021-02-2220 minStrategy & SourdoughRebranding and Growing Lemon.io to $2.7m Revenue with Ksenia LarinaResources and examples referenced in the episode:
Lemon.io
Lemon.io User Personas developed as part of the rebranding exercise
301 School, the online branding course Lemon team ended up taking (in Russian)
Mailchimp's Style Guidelines that was a source of inspiration for naming
Petcube
Copyhackers
Aleksandr Volodarsky's personal website
2021-02-1537 minStrategy & SourdoughData and Analytics for StartupsResources:
Plausible Analytics
Fathom Analytics
Segment
2021-02-0826 minStrategy & SourdoughB2B Marketing for Startups with Kerry LauKerry Lau is an experienced marketer, mentor, and an advocate for women in the workplace. She spent over a decade at IBM leading performance marketing, and as Head of Marketing for IBM Watson Customer Engagement for APAC. Kerry is now the Head of Marketing for Asia Pacific & Japan at Acoustic, the largest independent marketing cloud provider, which is a company branched out of IBM. She is passionate about Digital & Marketing, Sustainability, Start-ups, Technology & Women in Leadership. 2021-02-0123 minStrategy & SourdoughStorytelling with Antti Toivonen, Filmmaker and Managing Partner at SupersonAntti Toivonen has 16 years of experience in the creative industry, holding creative director roles in agencies such as TBWA, Ogilvy and R/GA. He is now a managing partner of the creative agency Superson, and a screenwriter of two internationally acclaimed short films that won awards in festivals including Sundance and Toronto International Film Festival. His most recent full feature film Tiong Bahru Social Club is now showing in cinemas in Singapore. Antti also advises startups such as Ox Street, a sneaker marketplace in Southeast Asia.2021-01-2522 minStrategy & SourdoughThe Funnel, The Essential Marketing Tool for StartupsResources:
Alec Baldwin in Glengarry Glen Ross explaining AIDA funnel steps: "Always Be Closing". Warning: colourful (explicit) language.
AIDA Marketing Model
The New Marketing Funnel
2021-01-1818 minStrategy & SourdoughCreativity with VJ Anand, Head of Creative at VaynerMedia APACCampaigns mentioned on the episode:
Anak Bangsa Bisa Case Study
Rich Brian Gojek Hijack Case Study
2021-01-1125 minStrategy & SourdoughStartup Growth with Steven Kalifowitz, CMO of crypto.comSteven Kalifowitz is the Chief Marketing Officer at Crypto.com. As an Emmy award winning producer, juror and speaker at industry events including SXSW and Cannes Lions, he has seen it all. From producing shows at HBO to advising big brands at Twitter, from launching a tech startup in NYC and now growing Crypto.com, he candidly shares his perspective on marketing, brand building and startup growth. Highlights from the episode:
Investing in brand before having product market fit is a distraction and it will literally kill you.
Software isn't about an end-product, it's about a process.
The...2021-01-0449 minStrategy & SourdoughMessaging, Altitude and LaddersIn this episode we talk about how to use messaging to bridge the gap between positioning and creative execution. We discuss the challenges of balancing long term, emotional, brand messaging with short term, functional, product messaging and introduce useful examples for figuring out what your messaging should look like.2020-12-2118 min
LohikäärmeradioJakso 13 - Suomi Finland Peijooni: Kotimaisen fantasian kirjavat kasvotTorille! Tämänkertaisessa radio-ohjelmassa kirjastoväinämöiset laulavat ilmoille vähintään nelipolvista tarinaa suomalaisesta fantasiakirjallisuudesta. Kuvitteellisen saunan lauteilla on hyvää aikaa pohtia mitä tapahtuu kotitontuille jouluna ja millaisen salaliiton J. V. Snellman aikoinaan aloitti. Mutta kuka onkaan suomalaisen fantasiakirjallisuuden ruisleipä? Muumeja, historian siipien havinaa ja savusaunan tunnelmaa, tätä tällä kertaa! Niin ja jaksossa tapahtuu myös maaginen joulun ihme, sillä juontajat löytävät vihdoin fantasiakirjan, josta pitävät yhtä paljon. Vai löytävätkö?
Jakson teoslista:
Kirjat / kirjailijat / sarjakuvat etc.:
Lynch, David: Tilaa unelmoida
Sanderson, Brandon: Rhythm of War
Snellman, J. V.
Topelius, Zacharius
Kiv...2020-12-151h 15Strategy & SourdoughTargeting & MediaTim Harford: Trial, error and the God complex2020-12-1427 minStrategy & SourdoughTeam Structure for Startup GrowthResources:
Circle of competence
Muscle Cars
2020-12-0725 minStrategy & SourdoughBrainstorming and Creative Problem Solving
How to be more interesting by Edward de Bono
Trello for capturing ideas
Miro for virtual whiteboarding
Ninja Creativity by Russ Tucker
Marketing idea scoring system by Josh Pigford of Baremetrics
2020-11-3026 minStrategy & SourdoughGoal Setting and CreativityResources:
How to buy a gorilla by David Meikle
The DollarShaveClub.com video
2020-11-2325 minStrategy & SourdoughGood Strategy Bad Strategy with Riku VassinenRiku Vassinen is a Managing Partner at Ogilvy Africa and the writer behind the strategy blog, standupstrategy.org. He has written a book, Moccalattehipsteri (in Finnish) on marketing back in 2011 and even shot a hip hop video to promote it. He currently lives in Nairobi, Kenya. Fun fact - this episode was recorded live across three continents: Africa, Asia and Europe. Resources:
Good Strategy Bad Strategy, by Richard P. Rumelt, the great book on strategy that gave this episode its title
Ryanair on charging passengers to use the toilets on airplanes
IKEA's founder, Kamprad o...2020-11-1639 minStrategy & SourdoughThe Art and Science of Positioning
Basecamp's Origin Story
MBT Anti Shoe
Fulfil protein bar
2020-11-0225 minStrategy & SourdoughCustomer Research Tips & TechniquesResources mentioned:
Google Scholar for academic papers
SEMRush and Ahrefs for keyword research
Google Trends and Exploding Topics for discovering trends
Global Web Index for customer surveys
Net Promoter Score
2020-10-2627 minStrategy & SourdoughPerceptions and Reality of MarketingBooks mentioned:
Predictably Irrational by Dan Ariely
Obviously Awesome by April Dunford
Typeform
2020-10-1429 minStrategy & SourdoughBrand Strategy for StartupsResources:
How Brands Grow by Byron Sharp
Ogilvy on Advertising by David Ogilvy
The Wizard of Ads by Roy H. Williams
How great leaders inspire action by Simon Sinek
2020-10-0528 minStrategy & SourdoughStrategy & Sourdough TrailerWhat's the right balance between strategy & execution? What can you learn from the wisdom of big brands while staying nimble? This new podcast by Onur and Tuomas helps startups achieve profitable growth and build lasting brands.2020-09-1600 min