TwelveTwentyFive - Podcast Details

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Search with Candour - SEO podcastVideo Content is Crucial for SEO and Social Media Strategies in 2025In this episode, host Jack Chambers-Ward is joined by Harry Evans from Twelve Twenty Five to discuss the significance of incorporating video content into SEO and social media strategies for 2025.Together, they explore why video content is a game-changer, share practical tips to get started, and provide insights on engaging your audience effectively.The conversation covers real-world examples, actionable advice, and touches on evolving technologies in digital marketing.00:00 Introduction03:46 Welcome Harry Evans05:16 The Importance of Video in SEO and Social Media07:36 Real People, Real...2025-07-141h 15

BuildingWe review our marketing agency in 30 minutesEpisode 49: In this episode Brendan Gilbert (⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠) & Harry Evans (⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠) are joined by nobody! In today's episode you will learn: Why validation shouldn't be a metric of success Why your personal brand is cringe How to balance your head and gut feel How to build stronger relationships Brendan's big problem! ---- Checkout Hannah's Stuff: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/northamptonmarketingagency/⁠ ⁠https://www.thebradycreative.co.uk/⁠ ⁠⁠⁠ ----⁠⁠⁠ SEO can help build your business. Learn how: TwelveTwentyFive - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tw...2024-09-1734 min

BuildingHow to be creative in an algorithm worldEpisode 48: We're back with another topic deep dive. This time we're focusing on creativity and creative thinking for business. In this episode Harry Evans (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/evans_digital⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) is joined by Hannah Brady a the founder of Brady Creative. In today's episode you will learn: The tools you need to be creative How to be creative in an a world of algorithms How to be a creative copywriter Why being personality-led is critical to business success Why creativity is work ---- Checkout Hannah's Stuff: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/northamptonmarketingagenc...2024-09-101h 00

BuildingeCommerce SEO: You are leaving money on the tableEpisode 47: Should you care about eCommerce SEO?We're back with another topic deep dive. This time we're focusing on a topic very close to our hearts and one that should be a priority for any eCommerce business owner. eCommerce SEO. In this episode Harry Evans (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/evans_digital⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) is joined by Kevin Wiles a leading eCommerce SEO expert. In today's episode you will learn: How to make the customer journey as seamless as possible Why your business needs the resilience eCommerce SEO brings How to reduce reliance on PPC How to drive more organic traffic to your website. ...2024-09-0358 min

BuildingFrom ZERO to FOUR FIGURE online orders with less than £250Episode 46: Learn how to start an eCommerce business in 2025. In this episode Harry Evans (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/evans_digital⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) is joined by Dan Brooks the founder of BuyLawnTurf.co.uk. In today's episode Dan explains his eCommerce Blueprint from developing and validating an idea through to starting to build to now taking four figure orders through his eCommerce website. All for less than £250. Dan explains how he is using his SEO knowledge to fight against the big players in the space and why he believes he is going to win. ---- Checkout Dan's Stuff: ht...2024-09-0342 min

BuildingEmail Marketing for Business Owners | How to Stay Ahead in 2025Episode 45: Our first topic deep dive. If you want to grow your business you need to watch this podcast. This is your ultimate guide to mastering email marketing and staying ahead of the curve in 2025. We'll uncover the secrets to building a high-converting email list, crafting irresistible campaigns, and maximising customer engagement. Why should business owners be investing in email marketing? Simply put email marketing generates $42 for every $1 spent. In this episode Harry Evans (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/evans_digital⁠⁠⁠⁠⁠⁠⁠⁠⁠) is joined by Nick Crawford the founder of Twist Consultancy. In today's episode you will learn: ...2024-08-201h 07

BuildingPractical sales tips and advice from a scaling business owner with Charlie BeckEpisode 43: In this episode Brendan Gilbert (⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠) & Harry Evans (⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/evans_digital⁠⁠⁠⁠⁠⁠⁠⁠) are joined by Charlie Beck the co-founder of Deliver1. Charlie and Deliver1 are a key client to TwelveTwentyFive and it's been pleasure working with them on their growth journey. In today's episode you will learn practical sales advice and sales tips from Charlie who has been the top seller at multiple businesses before starting Deliver1. Charlie also walks us through the key personally traits he believes somebody needs to be a successful. ---- Checkout Charlie's Stuff- ⁠⁠⁠⁠⁠https://www.linkedin.com/in/char...2024-08-0658 min

BuildingHow to build a brand story that will grow your business with Val HassallEpisode 43: In this episode Brendan Gilbert (⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠) & Harry Evans (⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/evans_digital⁠⁠⁠⁠⁠⁠⁠) are joined by Val Hassall a leadership and business coach. In today's episode Val talks to us in detail about the StoryMasters Method® and how developing your brand story will help you grow your business. We focus in on how to find you unique value, build unshakeable confidence and communicate with authority as a business owner. How building your brand story will help you grow your business. Important questions every business owner should know the answer to. Why you should always check in wit...2024-07-2350 min

BuildingWhy business owners get their first hires wrong with Adrian McdonaghEpisode 42: In this episode Brendan Gilbert (⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠) is joined by Adrian Mcdonagh the co-founder of hireful the UK's most helpful recruitment technology company. In this episode you will learn: Why business owners often get their first hire wrong How to stay at the forefront of tends such as artificial intelligence (AI) How to know which ideas are worth implementing The book that changed Adrian's business ---- Checkout Adrian's Stuff- https://www.hireful.com/ https://www.linkedin.com/in/adrianmcdonagh/ ---- SEO can help build your business. Learn how: ...2024-07-161h 02

BuildingSteven Bartlett has invested in my business.Episode 41: In this episode Brendan Gilbert (⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠) is joined by Leo Harrison the founder of Chapter 2 agency. To talk about how he has built one of the fastest growing companies in the UK. Leo Harrison has built Chapter 2 into one of the fastest growing companies in the UK. Growing to £15 million in annual revenue in less than 6 years. Today, Leo shares one of the most exciting steps in Chapter 2's growth exclusively with Brendan. The news that Steven Bartlett has invested into Chapter 2. In this episode you will learn: How Leo built his relationshi...2024-07-111h 07

BuildingHow to be a high-performing founder with Camilla RogersEpisode 39: In this episode Brendan Gilbert (⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠) & Harry Evans (⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠https://twitter.com/evans_digital⁠⁠⁠⁠⁠⁠) are joined by Camilla Rogers the founder of fifty50 coaching. Today, Camilla explains the mental fitness steps you need to take to be a high-performing founder, business owner or leader. In this episode you will learn: Why mental health fitness is so important for business owners How to maintain high performance as a business owner The critical question you should ask yourself before starting a business. ---- Checkout Camilla's Stuff- ⁠⁠⁠⁠https://www.linkedin...2024-06-201h 00

BuildingHow to build a personal brand starting from zero followers with Ray SaddiqEpisode 38: In this episode Brendan Gilbert (⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠) & Harry Evans (⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠https://twitter.com/evans_digital⁠⁠⁠⁠⁠) are joined by Ray Saddiq the found of The Social Diary Today, Ray shares his blueprint of growing a personal brand starting from Zero. Expert to learn: - Which channels you should be positing on - How often you should be positing - How to create a winning content strategy - What you can expect as your personal brand grows. ---- Checkout Ray's Stuff- ⁠⁠⁠⁠⁠https://www.lin...2024-06-111h 01

BuildingHow to build a SaaS company with Phill RodgersEpisode 37: In this episode Brendan Gilbert (⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠) & Harry Evans (⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠ or ⁠⁠⁠⁠https://twitter.com/evans_digital⁠⁠⁠⁠) are joined by Phill Rodgers, the founder of Alpaka.io. Today, expect to learn: How to build a SaaS company Why proximity is better than advice Why you should put trust over contracts Phill has a unique outlook on business. Its something we can all take learnings from. Take a listen! ---- Checkout Phill's Stuff- ⁠⁠⁠⁠⁠https://www.linkedin.com/in/philliprodgers/⁠ ⁠https://al...2024-06-0434 min

Building30 lessons from 9 years of running a business with Joe GilbertEpisode 36: In this episode Brendan Gilbert (⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠) & Harry Evans (⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠ or ⁠⁠⁠https://twitter.com/evans_digital⁠⁠⁠) are joined by Joe Gilbert, the founder of Red Giraffe. A full service marketing agency. Today, expect to learn: Why knowing your destination is so important How to use your brain - Joe's life or death decision making framework Learning to let go The power of 'how' How to actually walk away from a bad deal Why you must go at your own pace The three simple questions to make you a great leader...2024-05-281h 00

BuildingThe importance of investor relationships and celebrating the small wins with Claire DaltonEpisode 35: In this episode Brendan Gilbert (⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠) & Harry Evans (⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠ or ⁠⁠https://twitter.com/evans_digital⁠⁠) are joined by Claire Dalton, CEO of Not For Profit People & Director of Social Care People. In this episode Claire talks to us about the importance of investor relationships and how she had the determination to buy out her investors through to the need to celebrate the small wins. ---- Checkout Claire's Stuff - ⁠⁠⁠⁠https://www.linkedin.com/in/clairedalton/ - https://www.nfp-people.co.uk/ - https://socialcarepeople.co.uk/ ---- SEO can help build your business. Le...2024-05-2136 min

BuildingBuilding a £2 Million Accountancy Firm by Buying Businesses with Joanne BellEpisode 34: In this episode Brendan Gilbert (⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠) & Harry Evans (⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠ or ⁠⁠https://twitter.com/evans_digital⁠⁠) are joined by Joanne Bell, the founder and managing director of Bells Accountants. Joanne is a accountant, entrepreneur, property developer and multiple business owner. Joanne's accountancy firm started in Joanne's car. Where she would drive from client to client collecting receipts. Now Bells Accountants is a team of over 30 people and upwards of £2 million in turnover. Buying other accountancy firms was a key route to growth. In this episode Joanne speaks at length a...2024-05-1447 min

BuildingHow to build fast. Building life-changing smart glasses in months not years with David SikharulidzeEpisode 33: In this episode Brendan Gilbert (⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠) & Harry Evans (⁠https://www.linkedin.com/in/h-evans/⁠ or ⁠https://twitter.com/evans_digital⁠) are joined by David Sikharulidze the founder of Mavis Technologies. David and his team are building life-changing smart glasses to support people with visual impairments. Having successfully exited a business in Georgia, David is moving incredibly quickly from idea to prototype in month's with Mavis Technologies. We learn how. Our one takeaway from this weeks podcast is that intensity is the strategy. David talks about...2024-05-0717 min

BuildingSeekers & solvers. Building encanvas, Newton Day. Tomlin & Co and UWI - Erica Birtles & Ian TomlinEpisode 32: In this episode Brendan Gilbert (https://www.linkedin.com/in/brendan-gilbert-seo/) & Harry Evans (https://www.linkedin.com/in/h-evans/ or https://twitter.com/evans_digital) are joined by Erica Birtles & Ian Tomlin talking about their journeys of building a number of businesses including encanvas, Newton Day, Tomlin & Co and Universal Workforce Institute. We learn about Seekers & solvers and how they make for the optimum business model. This model has generated years of success for Erica and Ian and has resulted in Erica's latest venture The BookTribe. Our one...2024-04-3059 min

BuildingSeason 2.1 is Here.Episode 30: It's been over 2 months since we launched season 2 of building but now we're back with season 2.1. In this episode Brendan (https://www.linkedin.com/in/brendan-gilbert-seo/) and Harry (https://www.linkedin.com/in/h-evans/) sit down to discuss everything that has happened in 2024 so far and what you can expect from Building season 2.1, including our plans to create a community for business owners and founders who are 'Building' their businesses, right now. ---- About Building Building is a podcast for entrepreneurs, business owners and founders who are in the...2024-04-2317 min

BuildingEP 28 - Pressing the Reset Button.We're back with a solo ep and it's been a while! As we rapidly approach TwelveTwentyFive's half birthday, Brendan and I sit down to analyse where we're at and decide it's time to press the reset button. ==== Watch the Accountancy Growth Council sessions on youtube: https://www.youtube.com/@TheAccountancyGrowthCouncil ==== Our website is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Harry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠⁠⁠⁠⁠ 2023-12-0644 min

BuildingEp 24 - Matt Beswick: Agency Owner OG on business ownership, how to make sales & proudest momentsThis week we have our old boss, Matt Beswick on the pod! Matt Beswick is a Digital Marketing OG. Matt has scaled Aira.net to over 40 people and is Strategy Director at Blush Digital. We had a bunch of questions we wanted to ask Matt and thought we'd make a podcast from it! In this episode we cover everything from Day 1 of Aira, to making the decision to step back, how to make sales, hiring on gut feel and much more! Connect with Matt: https://www.linkedin.com/in...2023-10-2556 min

BuildingEp 21 - The Moses of Networking & Ownership LifeAs Autumn is upon us we enter our frustration era (don't worry it only lasts a few episodes) Today we cover Josh' approach to networking and the realities of agency ownership. Our website is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Harry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠⁠⁠⁠ 2023-10-0345 min

BuildingEp 20 - Dedicated Time & FocusOne more episode and we've made it into the 1% club...in today's episode we discuss the importance of dedicated time and focus when managing and working with people and the mistake we have made with daily/weekly commitments. Our website is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Harry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠⁠⁠ 2023-09-2644 min

BuildingEp 19 - Erm something related to team growthHere we go...Introducing employee #1. Josh Truman. Our Business Growth Manager! This episode was recorded in Josh's first week at TwelveTwentyFive and we let him name the episode... In this episode we cover Google Algorithm Updates, Sales Software inc ZoomInfo and Lunch. Our website is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Harry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠⁠ Connect with Josh: https://www.linkedin.com/in/joshtruman/2023-09-2241 min

BuildingEp 18 - Challenging Each OtherSEO tools (inc Ahrefs & SEMRush), nerves and the importance of feedback is covered in today's episode of the pod. If you are enjoying the podcast, please leave a five star review ⭐️ Our website is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Harry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠ 2023-09-1945 min

BuildingEp 17 - OpenAi, Hiring Challenges and Client Delivery FrameworksToday we get into the latest happenings in organic search for the first time on the podcast, talking about OpenAI publishing Robots.txt standards for blocking GPTBot⁠. We also provide the regular weekly updates including new hiring challenges and managing client delivery processes. P.S Harry forgot to turn his mic on so the audio quality isn't the best. Sorry! 😢 Our website is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Harry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠ 2023-09-1546 min

BuildingEp 16 - Our First ArgumentJoin us for the latest episode of Building where we talk about our first argument and why HubSpot CRM admin may be the end of our friendship. We ban 30 minute meetings and discuss how stressed we're feeling. Our website is ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Harry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠ 2023-09-1248 min

BuildingEp 15 - Agency Growth Strategy: Be DirectIn todays episode we're talking bonus plans, how documentation is the prerequisite for scaling quickly and why being direct is the strategy for agency growth. Our website is ⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Harry: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠ 2023-09-0838 min

BuildingEp 14 - We Have a Name!It took 14 weeks but we finally have a name for our agency! In this episode of building we unveil our agency name and discuss future roles and opportunities for TwelveTwentyFive. Our website is ⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠ Connect with Harry: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠ 2023-09-0546 min

BuildingEp 13 - Agency Recruitment. Essential Skills > Technical SkillsAs always there's a lot to discuss! In this episode of building we discuss our approach recruitment and why essential skills will always be prioritised over technical skills. Brendan shares his biggest learning since starting TwelveTwentyFive and cakes also make it onto the agenda. 2023-09-0149 min

BuildingEp 12 - We Lost a ClientThere's a lot to cover this week. In this episode, we discuss how we're feeling after losing a client pitch and the importance of not becoming overly emotionally attached to a potential sale – a lesson we learned the hard way this week! We delve into what AI means for copywriting and copywriters, along with our regular weekly roundup. Our website is ⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠ Connect with Brendan: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠ Connect with Harry: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/ 2023-08-2934 min

BuildingEp 11 - 12 Month Contract with a Six Month Break?In episode 11 of the Podcast we turn our attention to contracts and in particular contract lengths and structure. We talk about the approach we're most familiar with and what will be the TwelveTwentyFive approach. Let's start. Today. Our website is ⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠ Connect with Brendan: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠ Connect with Harry: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/2023-08-2533 min

BuildingEp 10 - To Remote or Not to Remote?In Today's episode we have a big decision to make. To remote or not to remote? We talk about the pros and cons of all options from being fully office based to fully remote, we gain insights from another agency owner and talk about the decision we have come to. Our website is ⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠ Connect with Brendan: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠ Connect with Harry: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/2023-08-2231 min

BuildingEp 9 - Selling Concepts not TacticsThere's a lot to get into in today's episode...we discuss the idea of selling concepts not tactics to clients and what this means for retention and long term optimisation. We get into Google launching SGE, what this means for the SEO industry and TwelveTwentyFive. Of course, we'll also provide our regular weekly rundown. Our website is ⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠ Connect with Brendan: ⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠ Connect with Harry: ⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/2023-08-1835 min

BuildingEP 8 - Brendan Reviews Another Agency!This week Brendan had the unique opportunity of sitting in on another agencies client performance review meeting. Brendan provides his thoughts on the meeting and learnings that we can take into TwelveTwentyFive. Our website is ⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠. Connect with Brendan: ⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠ Connect with Harry: ⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/2023-08-1532 min

BuildingEp 7 - 15 Words or Less. Brand Storytelling with Jack GoodsonIn our last episode we spoke about distilling our value proposition down to 15 words or less. In this episode we're joined by Jack Goodson who helped, challenged and pushed us to find our 15 words. Jack speaks about how to tell a brands story through creative writing and how he navigates the world of client acquisition. Our website is ⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠. Connect with Brendan: ⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠ Connect with Harry: ⁠⁠⁠https://www.linkedin.com/in/h-evans/2023-08-1131 min

BuildingEp 6 - What we do in less than 15 wordsIn this weeks episode we give an update on the work we have been doing to distill our value proposition down to 15 words or less. We don't want to give too much away but we will say the first 4 words: The Audience-First Growth Agency... Our website is ⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠. Connect with Brendan: ⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠ Connect with Harry: ⁠⁠⁠https://www.linkedin.com/in/h-evans/2023-08-0823 min

BuildingEp 5 - Story over Production! We're Joined by our First GuestWe have our first guest on the Podcast! George Nagy is a professional Videographer and was the first person to listen and watch our podcast. George joins us to provide feedback on how we can improve the podcast and explain why you should always focus on the story over the production. Connect with George: https://www.linkedin.com/in/george-nagy/ Our website is ⁠⁠https://www.twelvetwentyfive.io/⁠⁠. Connect with Brendan: ⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠ Connect with Harry: ⁠⁠https://www.linkedin.com/in/h-evans/2023-08-0432 min

BuildingEp 4 - 7,500 Agencies in the UK. How do we Stand out?From our research there are 7,500 agencies in the UK. We talk about how to stand out and why we've chosen to work with a consultant and invest in our positioning. Our website is ⁠https://www.twelvetwentyfive.io/⁠. Connect with Brendan: ⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠ Connect with Harry: ⁠https://www.linkedin.com/in/h-evans/2023-08-0132 min

BuildingEp 3 - The Work Starts Now!It's a Friday special! We have been recording 1 episode per week for the last 14 weeks so we've decided to launch 2 episodes a week until we've caught up! Ep 3 was recorded after our first week of working on TwelveTwentyFive. For the next 14 weeks we'll be working two jobs and we discuss in detail how we're finding that balance. Our website is https://www.twelvetwentyfive.io/. Connect with Brendan: https://www.linkedin.com/in/brendan-gilbert-seo/ Connect with Harry: https://www.linkedin.com/in/h-evans/2023-07-2829 min

BuildingEp 2 - It's Happening! Resignation Debrief.Last weeks episode was recorded the evening before we resigned. This weeks episode was recorded on the evening after we resigned! We discuss in detail how the day went and what are plans are for the next three months while we're in the 'grey area'. Our website is https://www.twelvetwentyfive.io/. Connect with Brendan: https://www.linkedin.com/in/brendan-gilbert-seo/ Connect with Harry: https://www.linkedin.com/in/h-evans/2023-07-2523 min

BuildingEp 1 - We Resigned.We resigned! In this, the first episode of Building you join us the night before we resigned from roles we enjoyed at a leading UK marketing agency. We discuss the emotions we're feeling and why now is the right time for both us to start TwelveTwentyFive. Our website is https://www.twelvetwentyfive.io/. Connect with Brendan: https://www.linkedin.com/in/brendan-gilbert-seo/ Connect with Harry: https://www.linkedin.com/in/h-evans/2023-07-1820 min

BuildingEp 0 - Introducing TwelveTwentyFiveWe have some explaining to do... 14/15 weeks ago we took the decision to leave roles we enjoyed to start TwelveTwentyFive - The Audience-first Growth Marketing Agency. In this episode we go into detail about what TwelveTwentyFive is, why now and what you can expect from Building. The podcast that charts our growth journey. Our website is https://www.twelvetwentyfive.io/. Connect with Brendan: https://www.linkedin.com/in/brendan-gilbert-seo/ Connect with Harry: https://www.linkedin.com/in/h-evans/2023-07-1238 min