Shows
Builders WantedTrust by Design: Rewriting Authentication in the Age of GenAI Fraud with Filip Verley, Chief Innovation Officer at LiminalIn this episode of Builders Wanted, we’re joined by Filip Verley, Chief Innovation Officer at Liminal. Filip sheds light on the challenges companies face with increasing fraud due to advances in generative AI and deepfakes, and the importance of balancing security with customer experience. The conversation covers practical strategies for unifying data across teams, leveraging behavioral signals, and investing in converged identity platforms.-------------------Key Takeaways: Digital fraud is rapidly evolving due to generative AI and deepfakes, making it harder for companies to distinguish between real and fake interactions.Unifying data and aligning com...
2025-11-1239 minBuilders WantedBehind the Brands: How a COO Builds the Machine Powering Inc. and Fast Company with Anne Marie O’KeefeIn this episode of Builders Wanted, we’re joined by Anne Marie O’Keefe, Chief Operating Officer of Inc. and Fast Company. Anne Marie discusses her approach to fostering creativity and operational excellence in a rapidly changing media landscape. The conversation covers the balancing act between legacy and innovation, simplifying systems for better efficiency, and the critical role of listening to customers.-------------------Key Takeaways:Media brands should focus on constantly evolving products, touchpoints, and strategies rather than chasing industry trends or competitors.Reducing complexity in workflows and technology enables organizations to adapt faster and d...
2025-10-2938 minBuilders WantedSalon Strategy: How L’Oréal Scales Professional Beauty from the Inside Out with Kevin Stang, Chief of Staff, US Professional Products DivisionIn this episode of Builders Wanted, we’re joined by Kevin Stang, Chief of Staff to the President of the US Professional Products Division at L’Oréal. Kevin shares his unique perspective on aligning purpose with performance, leading high-powered teams, and fostering innovation in the beauty industry. He highlights the importance of investing in talent, the role of 360 marketers, and the real-world insights and adaptability required to stay ahead of trends.-------------------Key Takeaways:Building strong customer engagement requires a 360-degree approach: balancing B2B and B2C strategies, investing in talent, and foste...
2025-10-0139 min
Engineering Enablement by DXLessons from Twilio’s multi-year platform consolidationIn this episode, host Laura Tacho speaks with Jesse Adametz, Senior Engineering Leader on the Developer Platform at Twilio. Jesse is leading Twilio’s multi-year platform consolidation, unifying tech stacks across large acquisitions and driving migrations at enterprise scale. He discusses platform adoption, the limits of Kubernetes, and how Twilio balances modernization with pragmatism. The conversation also explores treating developer experience as a product, offering “change as a service,” and Twilio’s evolving approach to AI adoption and platform support.Where to find Jesse Adametz: • LinkedIn: https://www.linkedin.com/in/jesseadametz/• X: https://x.com...
2025-09-121h 06Builders WantedLeading with Intention: How Tapestry Builds Modern Luxury at Scale with Sandeep Seth, Chief Growth Officer & PresidentIn this episode of Builders Wanted, we’re joined by Sandeep Seth, Chief Growth Officer and President of Tapestry. Sandeep shares his mission to future-proof growth by transforming Tapestry into a brand growth engine. He explores the importance of consumer focus, continuous learning, and creating seamless experiences both online and offline.-------------------Key Takeaways:Strategies to future-proof growth by focusing on consumer insightsHow to balance authenticity and innovation for younger generationsThe seamless integration of physical and digital experiences-------------------“ The magic doesn't come from what [consumers] tell us. The magic comes from w...
2025-08-2040 minBuilders WantedBuilding Bold: How Quickbase’s Platform Powers Innovation at Scale with Jon Kennedy, Chief Technology OfficerIn this episode of Builders Wanted, we’re joined by Jon Kennedy, Chief Technology Officer at Quickbase. John discusses how Quickbase is helping businesses innovate through its no-code platform, enabling users to build custom solutions swiftly. He shares insights into the challenges of scaling a global engineering team, the importance of fostering an empowering work culture, and the transformative potential of AI in low-code development.-------------------Key Takeaways:The importance of empowering non-technical users, or "citizen developers," through Quickbase's no-code platform.The critical balance between fostering rapid innovation and maintaining strong governance, security, and re...
2025-08-0632 minBuilders WantedCompassion at Scale: How Mental Health Innovations Is Reimagining Crisis Support with Victoria Hornby, CEOIn this episode of Builders Wanted, we’re joined by Victoria Hornby, CEO of Mental Health Innovations. Victoria explores the intersection of empathy and technology in mental health support, the importance of accessibility, and the impact of leveraging digital platforms to build trust at scale. Learn more about the challenges and successes of adapting technology to create human connections and the continuous effort to innovate and reach marginalized communities.-------------------Key Takeaways:Technology can bridge gaps and make mental health support more accessible and effective.The importance of flexibility to pivot quickly in response to...
2025-07-2346 minBuilders WantedBuilding with AI: How Twilio & AWS Are Shaping the Future of Development with Deepak Singh & Inbal ShaniIn this episode of Builders Wanted, we are joined by Deepak Singh, Vice President of Developer Agents and Experiences at AWS, and Inbal Shani, Chief Product Officer and Head of R&D at Twilio. They discuss what it means to build with AI, the evolution of developer tools, and how they are assisting customers in leveraging AI for customer engagement and innovation. The conversation covers the importance of curiosity, adaptability, and trust in this new era of AI-powered development.-------------------Key Takeaways:Developers need to be curious and adaptable to thrive in the rapidly...
2025-07-0948 minBuilders WantedRewriting the Roadmap: Rimini Street’s Bold Approach to Enterprise Modernization with Eric Helmer, Chief Technology OfficerIn this episode of Builders Wanted, we’re joined by Eric Helmer, Chief Technology Officer at Rimini Street. Eric shares his insights on how to modernize mission-critical systems without compromising performance. Learn about the misconceptions about tech modernization, the importance of agility and flexibility in tech stacks, and the shift from reactive to proactive IT roles.-------------------Key Takeaways:The importance of modernizing critical systems without diving headfirst into vendor-driven migrations to the cloud.Transparency in operations and involving end-users early in the process can build trust and ensure smoother transitions.By optimizing existing co...
2025-06-2540 minBuilders WantedRewiring Financial Engagement: How DailyPay Connects with Millions in Real Time with Dar Miranda, VP of Customer EngagementIn this episode of Builders Wanted, we sit down with Dar Miranda, VP of Customer Engagement at DailyPay, to delve into the innovative strategies behind real-time financial management for workers. Explore how financial stress impacts employee engagement, the shift towards employee-centric pay models, and the bold moves Daily Pay is making to transform traditional payroll systems.-------------------Key Takeaways:DailyPay’s mission to provide employees faster, more flexible access to earned wages.Financial stress causes a significant impact on employees' focus, productivity, and job satisfaction.The integration of AI will help solve customer problems an...
2025-06-1140 minBuilders WantedBold Moves & Big Screens: How TCL Builds a Brand Customers Actually Remember with Cole Moir, VP of Brand & Digital Marketing at TCL North AmericaIn this episode of Builders Wanted, we sit down with Cole Moir, Vice President of Brand and Digital Marketing at TCL North America, to explore what it takes to create a standout brand in a crowded market. Tune in to hear about the methods behind creating high-impact, emotionally resonant brand experiences and the future role of AI and personalization in marketing.-------------------Key Takeaways:A focus on creating memorable and emotional moments for audiences builds a more meaningful connection with consumers and aligns with the brand's identity and values.Brands that leverage cultural moments...
2025-05-2831 minBuilders WantedHow Cedar & Twilio Are Rebuilding the Patient Experience with AI with Dugan Winkie, Head of Commercial Strategy at CedarIn this episode of Builders Wanted, we sit down with Dugan Winkie, Head of Commercial Strategy at Cedar, to explore how AI is reshaping one of the most emotionally complex industries: healthcare. From frustrating call center experiences to opaque billing processes, Dugan breaks down how Cedar is reimagining patient engagement with conversational AI, real-time data, and a builder’s mindset.-------------------Key Takeaways:Strategic innovation involves closely monitoring market feedback, especially given significant operational cost constraints, regulatory uncertainties, and budget cuts.The use of conversational AI ensures that patients receive timely and accurate assistance, wh...
2025-05-1444 minBuilders WantedInside a Rebrand: How Twilio Got Its Swagger Back with CMO Chris Koehler and VP of Brand Adam MorganTwilio just reintroduced itself to the world with a bold new brand—and in this kickoff episode of Builders Wanted, you’ll meet the leaders behind it.Host Kailey Raymond sits down with Chris Koehler (CMO) and Adam Morgan (VP of Brand & Creative) to unpack the strategy, emotion, and hard decisions behind Twilio’s brand refresh. They share how they turned a platform for developers into a movement for builders, what it takes to evolve without losing your DNA, and why the best brands don’t just look good—they make people feel seen.Expect honest tak...
2025-04-3037 min
Product Marketing AdventuresBoost win-rates like a Twilio PMM As product marketers, we look at metrics from all over the business. One metric that's commonly tracked is win-loss. There are many factors that influence win-loss from sales effectiveness to positioning.Today, we’re talking about how one product marketer studied win-loss deals and turned it into a highly targeted pre-sales marketing program for Twilio. That product marketer is Brandon Penn, a B2B marketing and go-to market leader who has helped scale some of the biggest names in tech. He’s a force to be reckoned with in the tech industry, having scaled enter...
2025-04-1536 min
AIMindsAI Minds #061 | Brandon Hawkins, Principal Product Manager at TwilioBrandon Hawkins, Principal Product Manager at Twilio. Twilio is the world’s leading Customer Engagement Platform (CEP), powering direct, personalized, and intelligent customer experiences across every communication channel. Trusted by developers and enterprises in over 180 countries, Twilio helps companies bring AI, data, and security into every touchpoint—from sales and marketing to customer service and growth. With millions of developers building on their platform, Twilio continues to drive innovation in conversational AI and real-time communications, enabling businesses to create magical, scalable interactions with their customers.Episode Highlights:– Brandon shares his journey from software engineering to product manage...
2025-04-0426 minBuilders WantedBuilding a Category with AI Wearables with Chris Villarreal, Global Director of Marketing for Wearables at MetaThis episode features an interview with Chris Villarreal, Global Director of Marketing for Wearables at Meta. Chris and his team build and scale programs to drive consumer education, desire, and adoption of immersive devices. Previously, he was the Head of Brand for Meta Financial Technologies, leading brand management, integrated marketing, and the Creative Studio. He has also held roles at Goldman Sachs, American Express, and Equinox.In this episode, Kailey sits down with Chris to discuss insights on category creation, the significance of solving real consumer problems, and how Meta is leveraging multimodal AI to enhance everyday...
2025-02-2037 minBuilders WantedHow Real-Time Data Drives Unparalleled Customer Loyalty with John O’Melia, Chief Customer Officer at ContentsquareThis episode features an interview with John O’Melia, Chief Customer Officer at Contentsquare, where his team works to ensure all customers harness the full power of Contentsquare’s technology and drive significant business value. Previously, he was the CEO of Seal Software (acquired by Docusign in 2020) and held leadership roles in Customer Success and Sales at Dell EMC.In this episode, Kailey and John discuss the challenges of balancing business decisions with customer-centric values, evolving customer expectations, and the importance of real-time data in enhancing digital customer experiences.-------------------Key Takeaways:By u...
2025-02-0635 min
The Future of Voice AIConversational AI at Twilio | Brandon Hawkins (Product Lead at Twilio)In the Future of Voice AI series of interviews, I ask three questions to my guests:
- What problems do you currently see in Enterprise Voice AI?
- How does your company solve these problems?
- What solutions do you envision in the next 5 years?This episode’s guest is Brandon Hawkins, Conversational AI Product Lead at Twilio. Brandon Hawkins is the Product Lead for Conversational AI at Twilio, focusing on advancing voice AI to handle complex and natural conversations. He works on solutions that help businesses orchestrate media, enhance automation, and improve customer experiences. Br...
2025-01-2327 minBuilders WantedUnlocking Agility: Composable Solutions, Flexible Stacks & Hybrid Architectures with Dom Selvon, Global CTO at Apply DigitalThis episode features an interview with Dom Selvon, Global Chief Technology Officer at Apply Digital. Dom is a technology leader with 25 years of experience in the cloud-native and MACH communities. At Apply Digital, he is committed to employing technology for commerce and content, helping businesses succeed. Dom currently serves as a member of the MACH Alliance Executive Board, where he advocates for cloud adoption and agile methodologies.In this episode, Kailey sits down with Dom to discuss leveraging modern technology to create seamless customer experiences, the benefits of a hybrid architecture in digital transformation, and the ethical...
2025-01-2345 minBuilders WantedThe Intersection of AI, Trust, and Consumer Experience in Financial Services with Tarun Dadoo, VP of Products & Delivery at DiscoverThis episode features an interview with Tarun Dadoo, VP of Products & Delivery at Discover Financial Services. Tarun is a seasoned investment, sales, and marketing professional with over a decade of experience in consumer banking, across both emerging and mature markets. Prior to joining Discover in 2011 as the Director of Marketing Strategy, Digital Innovation, and Product Development, he served Citibank for 6 years in various roles.In this episode, Kailey sits down with Tarun to discuss the delicate balance between privacy and personalized consumer experiences, the implementation of composable CDPs, and the complex interplay between good data and consumer...
2025-01-0940 minBuilders WantedThe Omnichannel Challenge: Balancing AI and Data Privacy with Jennifer Peters, Director of DTC, MarTech & Digital Compliance at OLLYThis episode features an interview with Jennifer Peters, Director of DTC, Martech, and Digital Compliance at OLLY. Here, she drives their direct-to-consumer business growth and champions the fusion of technology and marketing for top-notch digital experiences. Jennifer is a passionate CPG expert with extensive experience spanning marketing, tech, and business development in eCommerce.In this episode, Kailey and Jennifer discuss the challenges of integrating AI in regulated environments, the implications of new legislation on data privacy, and leveraging omnichannel strategies effectively.-------------------Key Takeaways:By understanding and mapping out journeys across various...
2024-12-1941 minBuilders WantedNavigating the Data Forest: Building Conviction in a Digital Age with Lena Waters & Eric Weber, GrammarlyThis episode features an interview with Grammarly’s Chief Marketing Officer, Lena Waters, and Eric Weber, Head of Data. Lena leads marketing strategy, focusing on delivering the brand promise to customers, driving demand for products, and growing revenue to scale the company. Eric leads teams of data scientists and software engineers who are responsible for improving how to measure and iterate on the product to create the best communication assistant. In this episode, Kailey, Lena, and Eric discuss their collaborative approach to aligning business and customer priorities, the implications of a cookieless world on marketing attribution, and the...
2024-12-0547 minBuilders WantedHow Next-Gen Commerce Experiences Simplify Shopping with Robert Gash, Chief Consumer Commerce Officer at Hearst MagazinesThis episode features an interview with Robert Gash, Chief Consumer Commerce Officer at Hearst. Robert is a software and product development executive with extensive experience leading software development, product strategy, research, and design. Prior to joining Hearst, he served as VP of Engineering at Nurx and Symphony Commerce, and as the VP of Operations Technology at Grove Collaborative. In this episode, Kailey and Robert discuss strategies for making purchasing decisions easier for consumers, reducing informational friction, and how AI is redefining consumer experiences.-------------------Key Takeaways:Incremental improvements with AI can help t...
2024-11-1440 minBuilders WantedThe Future of Contact Centers: Blending AI and Human Touch with Alex Levin, Co-founder & CEO of Regal.AIThis episode features an interview with Alex Levin, Co-founder and CEO of Regal.ai where he leads the go-to-market teams. Previously, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an early employee where he led growth and marketing.In this episode, Kailey sits down with Alex to discuss strategies for maximizing customer centricity, the balance between AI and human-driven customer experiences, and the importance of alignment between organizational values and company culture.-------------------Key Takeaways:While digital solutions and automation are...
2024-10-3144 minBuilders WantedBetter Customer Engagement Starts with Better Messaging with Des Cahill, CMO at TipaltiThis episode features an interview with Des Cahill, Chief Marketing Officer at Tipalti. Des has served as CMO at multiple startups, such as Ensighten, Samepage and BridgeSpan, while also having successful experiences at companies like Apple and HP. Most recently, he drove global product marketing strategy for Oracle's Advertising & Customer Experience as Group Vice President.In this episode, Kailey and Des discuss the importance of foundational experiences and adapting to different company environments, crafting a solid messaging framework, and the evolving role of content marketing in the age of generative AI.-------------------Key...
2024-10-0338 minBuilders WantedSimplifying the Digital Customer Experience with Jim Jackson, EVP & CMO at Hewlett Packard EnterpriseThis episode features an interview with Jim Jackson, Executive Vice President & Chief Marketing Officer for Hewlett Packard Enterprise. He oversees all aspects of marketing for HPE with an emphasis on accelerating the digital transformation of the company to be the Edge-to-Cloud Platform-as-a-Service company. Jim has more than 25 years of IT industry experience and is passionate about the use of technology to inform a customer-centric, data-driven, and digital-first marketing approach across all areas of the business.In this episode, Kailey sits down with Jim (who subsequently announced his intention to retire from HPE at the end of October 2024...
2024-09-1943 minBuilders WantedModernizing Out-of-Home Advertising and Customer Journeys with Dan Levi, EVP & CMO at Clear Channel OutdoorThis episode features an interview with Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor. He leads the organization’s marketing strategy and connects brands and consumers through innovative advertising insights and solutions. Prior to joining Clear Channel Outdoor, Dan held positions at Captivate, Zoom Media, Monster Worldwide, and MTV. He has a proven track record of driving significant revenue growth, developing brands, and creating opportunities for B2B and B2C organizations.In this episode, Kailey and Dan discuss understanding consumer journeys, the role of out-of-home advertising in driving conversions, and the ne...
2024-09-0545 minBuilders WantedHarnessing Community to Drive Growth with Mark Boothe, CMO at DomoThis episode features an interview with Mark Boothe, Chief Marketing Officer at Domo. Previously, Mark spent more than a decade working in Customer Relations and Marketing at Adobe, and worked at Instructure as the Senior Director of Customer Marketing. At Domo, he is responsible for driving business growth through marketing initiatives.In this episode, Kailey sits down with Mark to discuss how community can improve LTV and your bottom line, the role of AI in ensuring customer data security and privacy, and the importance of listening to customer feedback.-------------------Key Takeaways:...
2024-08-2236 minBuilders WantedBalancing Self-Service and White Glove CX with Tom Studdert, SVP of Customer Experience at PayscaleThis episode features an interview with Tom Studdert, Senior Vice President of Customer Experience at Payscale. Tom has extensive experience in customer experience, education, and leadership development. Prior to Payscale, he held leadership roles at ZoomInfo and DiscoverOrg, overseeing customer onboarding, education, support, and employee training. Tom also worked in higher education at Texas Christian University and University of Southern California, focusing on student development and orientation programs.In this episode, Kailey and Tom discuss parallels between education and customer experience, mapping the customer journey and maturity curve, and strategies for measuring adoption.-------------------
2024-08-0842 minBuilders WantedProcess-First = Customer-First with Gino Palozzi, CMO of DailyPayThis episode features an interview with Gino Palozzi, Chief Marketing Officer at DailyPay. Gino is a B2B marketing executive with experience in developing go-to-market strategies and leading transformation across organizations – both large and small. Prior to DailyPay, he led marketing for software and services divisions at Dun & Bradstreet, g2o, Cisco, and IBM.In this episode, Kailey sits down with Gino to discuss process over technology, who should be setting AI guidelines, and why B2B is becoming more like B2C.-------------------Key Takeaways:Effective marketing starts with detailed customer in...
2024-07-2538 minBuilders WantedThe Age of AI-Driven Customer Delight with Guneet Singh, VP of Customer Experience & Care at AppFolioThis episode features an interview with Guneet Singh, Vice President of Customer Experience and Care at AppFolio. Prior to AppFolio, Guneet built customer experience, research operations, and business transformation functions to enable scale and meet the hyper-growth needs of companies like DocuSign, GE, and ADP. Today, he leads AppFolio’s CX strategy, building and driving sustainable experiences for consumers and businesses by accelerating value realization.In this episode, Kailey and Guneet discuss the role of customer experience in an organization, implementing effective feedback loops, and balancing AI and human interaction.-------------------Key Takeaways:...
2024-07-1148 minBuilders WantedHow AI Reduces Friction in Marketplaces with Llibert Argerich, CMO of ThumbtackThis episode features an interview with Llibert Argerich, Chief Marketing Officer at Thumbtack where he leads the company’s marketing, brand, and communication teams. Llibert has nearly 20 years of experience at high-growth marketplace businesses, holding leadership roles at Udemy, eBay, and Expedia Group. In this episode, Kailey sits down with Llibert to discuss the challenges of building a frictionless customer journey, the need for human interventions in AI, and how cross-functional teams help drive the holistic customer experience.-------------------Key Takeaways:While AI can’t replace all interactions, it can improve efficiency and p...
2024-06-2047 minBuilders WantedMaking the Most of Customer Data with a Flexible Enterprise with Glenn Vanderlinden, Co-founder of Human37This episode features an interview with Glenn Vanderlinden, Co-founder and Lead Solution Architect at Human37. Glenn has over a decade of analytics experience and has held various roles at Semetis including Executive Director of Technical Operations and Services, and worked as a Business Analyst at Deloitte. Today, Glenn helps organizations drive business results by leveraging customer data. In this episode, Kailey and Glenn discuss bridging departments to create a consistent customer experience, focusing on the boring parts of AI to drive results, and making the most of customer data with a flexible enterprise.-------------------
2024-06-0642 minBuilders WantedHow Good Data Drives Growth in the AI Era: Lessons from Asana CMO Shannon DuffyThis episode features an interview with Shannon Duffy, Chief Marketing Officer at Asana. Shannon leads global marketing efforts, including corporate, product, growth, revenue, and engagement. Prior to Asana, she held the role of Executive Vice President Cloud and Industry Marketing at Salesforce where she guided messaging, experiences, and go-to-market strategy for their flagship products. Shannon is a technology marketing veteran who has held leadership positions in the industry since 2003. In this episode, Kailey sits down with Shannon to discuss how Asana is building the future of work with AI workflows that complement a deeply human customer experience. F...
2024-05-2333 min
"Company Breakdowns"Twilio: Behind the IPO with Lee Kirkpatrick and CJ GustafsonIn this episode of Company Breakdowns, we're publishing an episode from CJ Gustafson's “Run the Numbers” podcast, where he interviews Lee Kirkpatrick, former CFO of Twilio who was at the helm during their highly publicized 2016 IPO. Get an exclusive look inside Twilio's IPO journey, the strategy behind their IPO, and discover the key elements for building a tech company that led to their market dominance.
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2024-05-2243 minBuilders WantedThe Art of Simplicity: AI, Brand Perception, and CX with Gabrielle Boko, CMO of NetAppThis episode features an interview with Gabrielle Boko, Chief Marketing Officer at NetApp. Gabrielle has over 22 years of experience in technology marketing, connecting customer success to innovative experiences in software applications and cloud services, digital strategy and marketing, customer storytelling and experience, AI and Big Data and funnel management. Prior to NetApp, she led organizational transformations and built high impact teams for companies like HPE, Sage, SAP and Cognos.In this episode, Kailey and Gabrielle discuss AI as a competitive differentiator, NetApp’s brand refresh and the sustainability of AI.-------------------Key Takeaways:...
2024-05-0944 minBuilders WantedData Collaboration: Privacy, Clean Rooms, and Interoperability with Dana McGraw, SVP of Data and Measurement Science at Disney AdvertisingThis episode features an interview with Dana McGraw, Senior Vice President of Data and Measurement Science at Disney Advertising. Dana leads teams responsible for data science, analytics and audience modeling – in addition to attribution, advertiser performance and insights. She leads data science and advanced analytics for advertising sales, covering Disney’s portfolio of linear, streaming, digital, and social properties. Previously, Dana held several positions within Yahoo!’s Media Group, analytics roles at leading interactive agencies, and also coached women’s college basketball for seven years. In this episode, Kailey sits down with Dana to discuss how data collabora...
2024-04-2543 minBuilders WantedBuilding Flexible Data Architectures for Enhanced Customer Engagement with Kevin Niparko, VP of Product for Twilio Segment CDPThis episode features an interview with Kevin Niparko, Vice President of Product for Twilio Segment CDP. Kevin joined the team in 2015 to lead Growth & Analytics, before helping form Segment’s Product Management organization. He’s led a variety of Twilio Segment’s products over the years, from Connections, Cloud Sources and ETL, and Profiles.In this episode, Kailey and Kevin discuss future proofing organizations to take advantage of AI breakthroughs, accelerating time to value, and solving problems through data strategy alignment.-------------------Key Takeaways:Keeping up with the evolving landscape of data manage...
2024-04-1138 minBuilders WantedBridging the Trust Gap: Culturally Intelligent Strategies for Brand Resonance with Dr. Anastasia Kārkliņa Gabriel, Senior Insights Lead at RedditThis episode features an interview with Dr. Anastasia Kārkliņa Gabriel. Anastasia is a Senior Insights Lead at Reddit and the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy. She earned her doctorate in cultural studies from Duke University and has consulted for the world's top brands, including Nike, Samsung, and Disney. Anastasia is a cultural theorist, writer, social critic, and strategist specializing in inclusivity within marketing, media, and tech. In this episode, Kailey sits down with Anastasia to discuss the nuances of inclusive marketing, the importance of cultural intelligence, and fostering trust thr...
2024-03-2843 min
The Future of Security OperationsTwilio's Prima Virani on democratizing security and tackling burnout through automation
This week on The Future of Security Operations podcast, Thomas is joined by Prima Virani. Prima is a security engineer who worked across industries as varied as oil and gas and Fintech before becoming Principal Security Engineer at Twilio. With over a decade of experience spanning infrastructure security engineering, incident detection and response, and forensics, she's also shared insights at countless security conferences around the world, including SecTOR Canada and Agile India.
In this episode, Prima and Thomas discuss:
- The unique challenges of working in forensics
- Her transition to detection and...
2024-03-2645 minBuilders WantedNavigating the Future of AdTech & Measurement with Andrew Covato, Founder & Managing Director of Growth by ScienceThis episode features an interview with Andrew Covato, Founder and Managing Director of Growth by Science. Andrew has over fifteen years of Ad and MarTech experience at eBay, Google, Meta, Netflix, and Snap. He has worked in product, strategy, growth, and go-to-market across several verticals and has advised companies of all sizes since 2012.In this episode, Kailey and Andrew discuss the resurgence of media mix modeling, AI-driven advertising platforms, and the importance of scientific analysis in marketing strategies.-------------------Key Takeaways:How to effectively implement AI with the right data and humansApplying...
2024-03-1440 min
The Future of Voice AIScaling Voice AI to 150M calls a day | Andy O'Dower (VP Product of Voice, Twilio)In The Future of Voice AI series of interviews, Davit asks three questions to his guests:
- What problems do you currently see in Enterprise Voice AI?
- How does your company solve these problems?
- What solutions do you envision in the next 5 years?This episode’s guest is Andy O’Dower, VP Product of Voice, Twilio.Andy is the VP of Product at Twilio, where he oversees the Voice product lines. He focuses on leveraging AI/ML and cutting-edge APIs to build the next generation of communications. Twilio is a customer enga...
2024-02-2924 minBuilders WantedPwC’s Antonia Wade: Unlocking The Modern Buyer's Journey In The Age Of AIThis episode features an interview with Antonia Wade, Global CMO of PwC, where she leads brand strategy for one of the world’s most trusted companies, creating flagship campaigns, and running the marketing technology stack. Previously, she was the CMO at Capita and has spearheaded global marketing teams at Thomson Reuters and Accenture. Antonia serves on the boards for ITSMA and Propolis, is a mentor for the Marketing Academy scholarship program, and has been ranked a Top 100 Marketer by Marketing Week.In this episode, Kailey and Antonia discuss how today’s marketer should adapt in the world of A...
2024-02-2940 minBuilders WantedHighlights: AI Adoption, The Human Side of Marketing, and Seamless CXThis episode features conversations from season 2 of Good Data, Better Marketing. In this episode, you’ll hear expert advice on AI adoption and ROI, the human side of marketing, and tips on achieving a seamless customer experience. We also have an exciting announcement from your host, Kailey Raymond!-------------------Episode Timestamps:*(01:08) - Special announcement*(01:52) - AI adoption and ROI with Morgan Norman, Ilan Frank, and Pete Housely*(11:33) - The human side of marketing with Kristen Maa, Ali Miller, and Andrew Mok*(19:28) - Building best-in-class customer experiences with Patricia C...
2024-02-1530 minBuilders Wanted2024 Top Trends and Predictions in Customer Engagement with Jacqueline Woods, Teradata and David Chan, Deloitte DigitalThis episode features an interview with Jacqueline Woods, CMO of Teradata and David Chan, Managing Director of Deloitte Digital. Jacqueline is an executive with 30 years of experience leading marketing efforts at Fortune 100 companies including IBM, GE, Oracle, and Verizon. David has spent his career partnering with clients to digitally transform their organizations by enabling key CX capabilities to creatively solve complex business problems.In this episode, Kailey sits down with Jacqueline and David for a panel discussion on the top CX trends, AI predictions for the year ahead, and omni-channel, real-time personalization.-------------------...
2024-02-0854 minBuilders WantedJ.P. Morgan Chase’s Dr. Tiffany Perkins-Munn: Self-Service, Digital Transformation, and Omnichannel Customer ServiceThis episode features an interview with Dr. Tiffany Perkins-Munn, Head of Marketing Data & Analytics at J.P. Morgan Chase. Tiffany has a Ph.D. in Social-Personality Psychology with an interdisciplinary focus on Advanced Quantitative Methods. Her work is the subject of various lectures on psychology, statistics, and their real-world applications. Tiffany coordinates strategies to identify objectives, expose patterns, and implement game-changing solutions.In this episode, Kailey sits down with Tiffany to discuss opportunities in AI, the power of self-service tools, and improving customer experience through social media.-------------------Key Takeaways:Social media...
2024-01-1138 minBuilders WantedActiveCampaign’s Shay Howe: Driving Traffic and Customer Experience Through Owned ChannelsThis episode features an interview with Shay Howe, Chief Marketing Officer at ActiveCampaign, where he leads the marketing, customer activation, partnership, platform strategy, and Postmark teams. Previously, Shay has led product teams at Belly, Yello, and Groupon, and has also held in-residence roles as an advisor with Techstars and Lightbank VC.In this episode, Kailey and Shay discuss PLG and SLG handoffs, customer activation teams, and the importance of owned channels.-------------------Key Takeaways:Owned channels like websites, email lists, and podcasts can often be overlooked in the customer experience journey. However...
2023-12-1443 minBuilders WantedIndeed’s Jessica Jensen: Using AI to Elevate Employer & Candidate Experience StrategiesThis episode features an interview with Jessica Jensen, Chief Marketing Officer at Indeed. She is responsible for brand, communication, product, and acquisition marketing globally. Prior to Indeed, Jessica served as CMO at OpenTable and led B2B marketing for Facebook, Instagram, and Messenger. She also held leadership roles at Apple and Yahoo!In this episode, Kailey sits down with Jessica to discuss the innovation of matching technology, pay transparency, and elevating employer and candidate experience strategies with AI.-------------------Key Takeaways:When trying to find the right candidates for the right jobs...
2023-11-3043 minBuilders WantedBayer Consumer Health’s Patricia Corsi: Adding Value in the Consumer Health JourneyThis episode features an interview with Patricia Corsi, Chief Marketing and Information Officer at Bayer – Consumer Health. She has over 20 years of international brand-building and digital experience in the consumer goods industry. Previously, Patricia served as the CMO of Heineken Mexico and held leadership roles at Unilever, Kraft, Johnson & Johnson, and Sony Music. In this episode, Kailey and Patricia discuss creating a frictionless consumer journey, how AI can accelerate capabilities, and building trust with consumers.-------------------Key Takeaways:When facing noisy and complex times, it’s important to connect with consumers in a tim...
2023-11-0934 minBuilders WantedUnbounce’s Pete Housley: How to Increase AI Adoption to Drive ROI with Trusted DataThis episode features an interview with Pete Housley, Chief Marketing Officer at Unbounce, the leader in AI landing pages and conversion intelligence software for marketers. Pete is a senior executive with President, CEO, CMO, and CRO experience in retail, hospitality, digital pure play, and consumer goods industries. He is also the host of Unprompted, a podcast that explores the intersection of AI and marketing.In this episode, Kailey sits down with Pete to discuss how marketers are using AI in their workflows today to increase efficiency and ROI. From improving campaign conversions and reducing time spent on...
2023-10-2646 minBuilders WantedHoneyBook’s Dan Visnick: Applying B2C Tactics in a B2B WorldThis episode features an interview with Dan Visnick, Chief Marketing Officer at HoneyBook, the leading business and financial management platform for solopreneurs and freelancers. Dan has over two decades of technology and internet industry experience, from start-ups to established brands. Prior to HoneyBook, he led global marketing for Change.org, was head of consumer marketing for Google Shopping, and held various marketing leadership roles at Yahoo!In this episode, Kailey and Dan discuss leading marketing efforts with an authentic voice, applying B2C tactics in a B2B world, and using AI to build customer experiences.
2023-10-1242 minBuilders WantedAirtable’s Ilan Frank: Building a Great Customer Experience with PLGThis episode features an interview with Ilan Frank, Vice President of Product at Airtable. Ilan has over 2 decades of experience in building productivity solutions around specific requirements within administration, security, compliance, and scale. Before joining Airtable, he was an early leader at Slack, where he helped the company scale to win the enterprise.In this episode, Kailey sits down with Ilan to discuss the PLG gap, how Airtable is helping customers leverage AI, and driving alignment through culture and communication.-------------------Key Takeaways:The most successful companies these days are the ones...
2023-09-2844 minBuilders WantedEquifax’s Laura Trotter: Combining Attribution and Real World InsightsThis episode features an interview with Laura Trotter, Chief Marketing Officer USIS at Equifax. She is a senior marketing professional with over 20 years of experience in high-tech, big data, analytics, and life sciences industries. Prior to joining Equifax, Laura led marketing efforts for Accurate Background, Jama Software, and WebMD Health Services.In this episode, Kailey and Laura discuss the uncertainty of the macroeconomic environment, organizational alignment, and the dangers of attribution.-------------------Key Takeaways:It’s often assumed that there is a shared sense of understanding of the responsibilities and workflows in an...
2023-09-1440 min
Telco in 20Ep 74 - It’s time to take on Twilio! (TMF DTW)The telecom industry agrees that the future of 5G and enterprise telco lies in monetizing network APIs. But communications platform-as-a-service (CPaaS) company Twilio has been eating telco’s lunch by not only capturing messaging revenue, but also dominating enterprise IT departments. For this episode, I’m sharing my recent TelecomTV talk about how telcos can beat Twilio and take back what’s theirs. I share a three-step plan for regaining a strategic position within enterprise IT departments, and give a sneak peek at a new Totogi CPaaS product that can help. Click play to hear: What’s...
2023-09-0510 minBuilders WantedDialpad’s Morgan Norman: Reducing Cognitive Load and Enhancing Delight in PLGThis episode features an interview with Morgan Norman, Chief Marketing Officer at Dialpad. Previously, Morgan was a marketing executive at Copper, Zuora, NetSuite, and Microsoft. He has spent his career marketing for both startups to scale-ups and has helped companies grow to more than $1 billion in revenue.In this episode, Kailey sits down with Morgan to discuss the importance of onboarding, product-led growth models, and marketing AI products in a saturated market.-------------------Key Takeaways:Getting users to adopt AI is all about presenting them with features that work best for them...
2023-08-3145 minBuilders WantedTuro’s Andrew Mok: Balancing Data and IntuitionThis episode features an interview with Andrew Mok, Chief Marketing Officer of Turo. Here, Andrew’s focus is on growing Turo’s community of hosts and guests and making Turo an iconic global brand. His previous roles include VP of Growth at DogVacay, Strategy Consultant at Bain & Company, and Front-End Developer for Life360.In this episode, Kailey and Andrew discuss balancing data and human insights, stopping the scroll, and dogfooding your product.-------------------Key Takeaways:While AI can help us become more efficient, it can’t replace human connection, something that customers value...
2023-08-1747 minBuilders WantedAllergan Aesthetics’ Chad Hacker: Future Proofing Your Customer Engagement StackThis episode features an interview with Chad Hacker, Vice President of Consumer and Digital Marketing - US Aesthetics at Allergan Aesthetics, an AbbVie Company. Chad has over a decade of experience in digital advertising, operations, and client management for both small and large companies. He has a proven track record of developing multi-channel audience acquisition, building brand awareness, and driving ROI for businesses.In this episode, Kailey sits down with Chad to discuss the changing landscape of data privacy, AI targeting on digital platforms, and creating meaningful app experiences.-------------------Key Takeaways:...
2023-08-0339 minBuilders WantedING’s Matteo Pomoni: Identifying Key Moments of Truth in Customer DataThis episode features an interview with Matteo Pomoni, Global Head of Retail Daily Banking and Funds Entrusted at ING. Matteo joined ING in 2004 occupying various positions within the local Italian retail organization. Previously, he served global companies such as Campari Group and L’Oréal. In Matteo’s current role, he manages key retail business lines across 10 countries and leads global centers of expertise for sustainability and customer experience.In this episode, Kailey and Matteo discuss do’s and don’ts of customer obsession, coping with channel competition, and key moments of truth in data....
2023-07-2033 minBuilders WantedThe Customer Obsession Advantage’s Marbue Brown: How to Become Customer-ObsessedThis episode features an interview with Marbue Brown, Founder of The Customer Obsession Advantage, a consulting firm helping companies accomplish business results through customer obsession. Marbue is a leader in customer experience and has dedicated his career to companies like JP Morgan Chase, Amazon, Microsoft, and Cisco Systems. He is also the author of Blueprint for Customer Obsession, which outlines the eight habits and practices that make customer-obsessed companies stand out from their counterparts.In this episode, Kailey and Marbue discuss the difference between being customer-driven and customer-obsessed, how AI is affecting customer experience, and anticipating customer...
2023-07-0643 minBuilders WantedAnthropologie’s Elizabeth Preis: Creativity-Led, Data-Informed, & Consumer-InspiredThis episode features an interview with Elizabeth Preis, Chief Marketing Officer at Anthropologie. As CMO, she leads the team that implements all brand marketing, customer insights and analytics, and editorial content across all social, digital, and print platforms, and online and in stores. Previously, Elizabeth spent a decade in the beauty industry leading strategy for integrated marketing at Estée Lauder and BH Cosmetics. In this episode, Kailey sits down with Elizabeth to discuss taking risks at the right time, designing impactful omnichannel experiences, and crafting concise stories through data.-------------------Key Takeaways:...
2023-06-2239 minBuilders WantedTelus’s Chris Madan: Showing Up in the Moments That MatterThis episode features an interview with Chris Madan, Vice President of Digital Sales and Service at Telus, a telecommunications company headquartered in Canada. Chris is an accomplished business and technology executive with expertise across marketing, e-commerce, data, and technology modernization. At Telus, he leads a team of digital practitioners to deliver outstanding digital customer experiences and drive business results.In this episode, Kailey and Chris discuss humanizing digital experiences, listening to implied customer preferences, and leveraging the moments that matter.-------------------Key Takeaways:Creating an exceptional customer experience starts with showing up...
2023-06-0838 minBuilders WantedInstacart’s Ali Miller: Inspiring Product Discovery and Brand EngagementThis episode features an interview with Ali Miller,Vice President of Product Management, Ads at Instacart. Since joining the company in 2021, she enables brands to connect with consumers to discover and purchase products they will love. Previously, Ali served as the Director of Product Management at YouTube and spent 11 years at Google as a Product Specialist and Product Manager. She also tested her skills on Jeopardy!, America’s longest-running quiz game show, in early 2023.In this episode, Kailey sits down with Ali to discuss the power of human interaction, winning the digital shelf, and creating a recipe fo...
2023-05-2546 minBuilders WantedNextdoor’s Krish Sailam: Driving Community Engagement Through Localization at ScaleThis episode features an interview with Krish Sailam, Marketing Technology & Operations Lead at Nextdoor. After spending 20 years in the AdTech and MarTech space, he now helps brands craft their experiences from a customer-centric perspective. Prior to Nextdoor, Krish served IPG and Dentsu where he managed large programmatic accounts for Amazon, Cisco, Oracle, Slack, and Intel.In this episode, Kailey and Krish discuss driving community engagement through localization at scale, creating customer-centric user journeys, and escaping the data cesspool. -------------------Key Takeaways:Designing your user experience based on what the customer wants instead o...
2023-05-1151 min
CX ChampionsFrom the Navy to Twilio: Glenn Weinstein’s Path to CX ExcellenceThis episode features an interview with Glenn Weinstein, Chief Customer Officer at Twilio, a global leader in customer engagement platforms with a market cap of over $8.5 billion. Prior to leading global customer experience at Twilio, Glenn was co-founder of Appirio, a leading cloud consultancy and top global partner of Salesforce, Workday, and Google. And in this episode, Glenn discusses how to introduce IP into your company, the line between good and bad automation, and delivering on the basics of your customer promise so that you can broach more complex customer needs.Quotes*”There's no fast pa...
2023-04-0534 minBuilders WantedThe Key To Customer Engagement: Consent and Iteration with Matt Smidebush & Seth FamilianThis episode features an interview with Matt Smidebush, RVP of Global Customer Success Programs at Twilio Segment; and Seth Familian, Director of Global Advisory Services at Twilio Segment. Matt has served Twilio Segment for nearly five years, holding various positions in the Customer Success Program. He also specializes in Analytics, Scaled Programs, and Consumer Intent. After 10 years of running his own data strategy consultancy, Seth joined Twilio Segment as a Solutions Architect. He gravitated toward complex strategy-focused projects and founded the company’s Advisory Services practice in 2020.In this episode, Kailey, Matt, and Seth discuss identity resolution, ca...
2023-03-1643 min
The Crisis Response PodcastCommunications Technology for Crisis Call Centers | Twilio.orgWhile every crisis response team needs reliable communications, what's needed exactly can vary greatly. Fortunately, there's Twilio, a cloud-based communications platform that makes it easy for organizations to set up whatever communications tools needed to connect with people who need their help and expertise.In this episode, we sit down with Devin Brooks, Program Manager of Crisis Response at Twilio.org to discuss:How you’ve likely interacted with Twilio’s platform but just didn’t know itHow Twilio.org came to beWhen the Crisis Response team was put together and where their focuses areSome examples of Twi...
2022-11-2346 min
The 7investing PodcastChecking in on TwilioTwilio (NYSE: TWLO) wants to become the world’s leading customer engagement platform. Its cloud-based communications software was initially created to help businesses to embed SMS/text messaging within their Smartphone apps to communicate with customers. Businesses like Lyft (Nasdaq: LYFT), Airbnb (Nasdaq: ABNB), and eBay(Nasdaq: EBAY) -- who were constantly interacting with customers via texts -- were eager to embrace them. Today, Twilio serves more than 280,000 paying customers.
Yet the beloved communications platform-as-a-service provider has been having a terrible year. Revenues are slowing due to a challenging macro environment, losses are mounting due to heavy op...
2022-11-171h 06
The Digital CouchThe one with Hitarth Saini (FREO)Who is Hitarth Saini?Founding Member and Head of Marketing Who is the host?Shoury Gupta of ValueFirst, a Twilio companyShoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
2022-06-2126 min
Tech Seeking HumanTwilio: Cookies and Dev Cultures - David Coghill Part 2Twilio is a leading SaaS software company that makes it easy to send and receive phone calls, text messages, and a host of other comms functions like video, email and more using its web service APIs.It’s a company I have known, but not known enough about. Their events appear in my LinkedIn feed, and it looks like everyone is just having way too much fun. As I found out in this podcast, there are 9 million, yes 9 million people in the Twilio Community. That is extreme in a SaaS software world.Given the importance of...
2022-06-0830 min
Entrepreneur Talks by STATION FJeff Lawson (Twilio) on how to build a strong company cultureDid you know that Jeff Lawson, the co-founder and CEO of Twilio, sold his wedding gifts to kick the company off? Back in the summer of 2008, this strategy may seem risky but looking at what Twilio achieved since, it clearly was a winning choice. Twilio is now the leading cloud communications platform and became an international company.Despite its international growth, Twilio managed to keep its very strong company culture, focused on the well-being of its employees, and that’s something that Jeff is very proud of. He explains the concept of “Twilio Magic”, the company’s core v...
2022-06-0338 minBuilders WantedTrailerData…It's the foundation for modern enterprises to make decisions, move strategies forward, and build relationships with their customers.And in a digital-first world, creating great customer experiences requires good data.But what exactly is good data? How are the most successful companies in the world turning data into a competitive asset? And how are they creating digital-first customer experiences that stick? On this podcast, you’ll peer into the minds of influential marketers and digital innovators to learn the tricks of the trade. You’ll learn their strategies and tactics for getting good da...
2022-06-0300 min
Tech Seeking HumanTwilio: Messaging Made Easy - David Coghill Part 1Twilio is a leading SaaS software company that makes it easy to send and receive phone calls, text messages, and a host of other comms functions like video, email and more using its web service APIs.It's a company I have known, but not known enough about. Their events appear in my LinkedIn feed, and it looks like everyone is just having way too much fun. As I found out in this podcast, there are 9 million, yes 9 million people in the Twilio Community. That is extreme in a SaaS software world. Given the importance of...
2022-05-3125 min
The Digital CouchThe one with Gaurav Suri (UTI Mutual Fund)Who is Gaurav Suri?Head of Marketing & Product at UTI Mutual FundWho is the host?Vijayant Dhaka of ValueFirst, a Twilio companyShoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
2022-03-1952 min
The Digital CouchThe one with Prashant Puri (AdLift)Who is Prashant Puri?CEO & Co-Founder at AdLiftWhat are the key takeaways from this episode?- marketer of 2022, a juggler- seo and digital transformation- is performance marketing killing creativityWho is the host?Shoury Gupta of ValueFirst, a Twilio companyShoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
2022-03-1322 min
The Digital CouchThe one with Arjun Vaidya (Verlinvest)Who is Arjun Vaidya?Ventures Lead - India at VerlinvestWhat are the key takeaways from this episode?- from selling a company to becoming a VC- the India D2C waveWho is the host?Shoury Gupta of ValueFirst, a Twilio companyShoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
2022-03-0226 min
The Digital CouchThe one with Shirish Agarwal (Panasonic India) - Trailblazer EditionWho is Shirish Agarwal?Head - Marketing Communication & Brand of Panasonic IndiaWhat are the three key takeaways from this episode?- the art of storyteching- shift towards a digital world- data relevance and CDP platformsWho is the host?Shoury Gupta of ValueFirst, a Twilio companyShoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
2022-02-2328 min
The MongoDB PodcastEp. 100 Twilio and MongoDB with Liz MoyTwilio was founded in 2008 by Jeff Lawson, Evan Cooke, and John Wolthuis. Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders...
2022-02-2219 min
The Digital CouchThe one with Karan Kumar (DLF Limited) - Trailblazer EditionWho is Karan Kumar?Chief Marketing Officer of DLF LimitedWhat are the three key takeaways from this episode?- the power of self belief and leading through change- digital transformation in real estate- channel efficacy and marketing mixWho is the host?Shoury Gupta of ValueFirst, a Twilio companyShoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
2022-02-1731 min
The Digital CouchThe one with Nitin Sethi (Adani Group) - Trailblazer EditionWho is Nitin Sethi?
Chief Digital Officer of Jockey India, Adani Group
What are the three key takeaways from this episode?
- is digital transformation just a faf?
- marketing for a conglomerate
- internet penetration in India
Who is the host?
Vijayant Dhaka of ValueFirst, a Twilio company
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
2022-02-1636 min
The Digital CouchThe one with Divya Dixit (ALTBalaji)Who is Divya Dixit?SVP - Marketing, Partnerships & Revenue of ALTBalajiWhat are the three key takeaways from this episode?- the coming of the OTT industry during the COVID-19- OTT from an Indian context of content and marketing- creating a homegrown market shareWho is the host?Himanshu Kumar of ValueFirst, a Twilio companyShoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have...
2022-02-0821 min
The Digital CouchThe one with Karthik Yathindra (Jockey India) - Trailblazer EditionWho is Karthik Yathindra?Chief Marketing Officer of Jockey India, Page IndustriesWhat are the three key takeaways from this episode?- juggling too many things from product growth, sales to marketing as a marketer- introduction of AI and high-tech marketing automation across the globe- activewear or leisurewear industry during the COVID-19Who is the host?Shoury Gupta of ValueFirst, a Twilio companyShoot us an email at thedigitalcouch@vfirst.com if...
2022-02-0128 min
The Digital CouchThe one with Vatsal Asher (DMAasia) - Trailblazer EditionWho is Vatsal Asher?Director & CEO of DMAasiaWhat are the three takeaways from this episode?- the Indian marketing journey over the years- data-driven yet storytelling based marketing will remain at the forefront as we move ahead- the problem of finding ROI for a marketerWho is the host?Shoury Gupta of ValueFirst, a Twilio companyShoot us an email at thedigitalcouch@vfirst.com if you found value in this episode...
2022-01-2626 min
企业故事汇｜战略、组织与领导力Twilio：API经济的标本(上)音频文字发布在公众号“北京读天下”，《价值创造与商业模式》在公众号微店有优惠。反馈与服务微信号：yinmingshu002。Twillio是一家以API服务为特色的云通信平台。很多人从未听说过Twilio的名字，但它的客户中间有很多知名品牌，像WhatsApp，Uber，Airbnb，Netflix，Reddit，eBay，埃森哲等。Twilio平台上有很多对外开放的API接口，其他软件企业通过API将Twilio的服务整合到自己的APP里面，就可以实现通信功能，如语音、短信、电子邮件等。API是预先定义好的软件接口，用于支持软件与其他软件进行沟通。如果你的APP想要使用Twilio的通信功能，首先要做的是让Twilio能够理解你的指令。Twilio向用户提供API服务，用途就是将用户APP的指令变成Twilio通信软件可以理解和执行的指令。程序员很可能并不知道Twilio如何实现通信功能，但所有的用户都会用到Twilio的API。由于API是Twilio与用户的接触点，并且Twilio的API以简易方便为特长，人们也将它称为API优先的企业。
2022-01-2020 min
The Digital CouchCommunicating all-day, every-day with Mark Gilbert (Twilio)This is an excerpt from ValueFirst's event, Conversations. Vishwadeep Bajaj (ValueFirst) hosts Mark Gilbert (Twilio). Successful businesses today have evolved at the speed of light to keep up with increasing customer demands and the need for customized digital experiences. Customers of today expect a lot out of their brands. Any gap in consistency, break-in deliverability, or unwanted message can erode customer trust. This episode focuses on how important is it for enterprises to be truly 24*7 for their consumers.Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for...
2022-01-0421 min
The Digital CouchThe New Normal of Product Management with Zach Smocha (Twilio)This is an excerpt from ValueFirst's event, Conversations. Delbmalya De (ValueFirst) hosts Zach Smocha (Twilio). Our lives have turned upside down over the last 21 months. The episode will capture how a product manager is a Mini-CEO of a product and the role of the product teams in creating customer value. Key touchpoints of the session will include looking at product problems broadly, implementing a data-driven approach, and the power of API.Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
2022-01-0432 min
The IoT PodcastS2 | E5 | Solving the Big Challenges in IoT with Twilio Microvisor! | Jonathan Williams - TwilioIn S2 episode 5, we learn about the exciting use cases IoT is adopting 🌎 and how the Twilio Microvisor is transforming IoT development 📈 with Jonathan Williams - Product Manager, IoT & Wireless, Twilio.
Sit back, relax, tune in and be the first to discover...
🌎 Jonathan's background
🌎 What is the Twilio Microvisor and what is it enabling for IoT and device security?
🌎 How is the Twilio Microvisor transforming the way embedded engineers are building IoT devices?
🌎 What are the exciting use cases IoT is adopting in 2021 on to 2022?
🌎 Out of all the IoT use cases, what one excites you most abou...
2021-11-0424 min
Tearsheet Podcast: Exploring Financial Services TogetherEmbedding communications into financial services with Twilio's Bijon MehtaWelcome to the Tearsheet Podcast. I’m Tearsheet editor in chief, Zack Miller.
Twilio sits behind the scenes of today’s slick onboarding and login experiences. The tech firm gives its customers the ability to embed communications into their offerings. Twilio’s few lines of code help with two factor authentication -- where you receive an SMS to your phone after logging into an app or website, all the way to, more recently, a broad omnichannel engagement platform.
Bijon Mehta leads financial services at Twilio. I first met him years ago at our first Tearsheet conference. He was at J.P. Mor...
2021-09-2126 min
Business BreakdownsTwilio: Messaging, Margins, and MarketsToday we will be diving into Twilio. Twilio was founded just over a decade ago by Jeff Lawson, with the vision of enabling developers to access the world's communication infrastructure through APIs. Twilio has over 200,000 customers and powered nearly 1 trillion interactions last year through SMS, voice, video, email, and more. In this business breakdown, we'll cover Twilio's unique approach to distribution, how lower gross margins versus peers can actually be a moat, and why Twilio's revenue model aligns incentives with its customers. We closed with the bull and bear case for Twilio over the next fi...
2021-04-2839 min
Wall Street Wildlife Investing PodcastPodcast #36 - Twilio deep diveCommunication is a core function of almost every app, from ordering a pizza, hailing a ride, to booking a doctor’s appointment. This week, we deep dive into one of the leading providers of this core functionality, Twilio. Twilio is one of the stocks in our model portfolio for 2021 and we discuss why we think it is a strong company with room to grow. Also, Luke muses on his dreams of a space economy.
Twilio is the world’s leading cloud communication platform, allowing other companies to embed multiple communication channels into their web, desktop, and mobile applications. They...
2021-04-2729 min
In DepthCEO Jeff Lawson Reflects on the Peaks and Valleys of Twilio’s Growth StoryToday’s episode is with Jeff Lawson, co-founder and CEO of Twilio. He’s spent the last 13 years building and running the company, including leading through a successful IPO in 2016. In today’s conversation, Jeff looks back on some of the peaks and valleys in Twilio’s journey, and his own evolution as the CEO. He dives into some of the initial wins, like going against conventional wisdom to launch a second product in the early days of Twilio. He’s equally game to unpack some of the mistakes along Twilio’s path — like when one of their big...
2021-03-111h 04
GritCRO Twilio, Marc Boroditsky: A Behind the Scenes Look at Twilio’s Go to Market StrategyMarc Boroditisky brings a unique perspective to the table as CRO of Twilio, as a founder and builder who has led several companies. In this episode of Go to Market, Joubin and Marc discuss his unique background and journey that led him to Twilio, and how his experience and passions — like his love of startups and discovering product-market fit — have shaped his revenue leadership strategy. Joubin and Marc also discuss Twilio’s go to market motion, and their approach to customer service.In this episode of Go to Market Grit, we cover: Marc’s winding...
2020-11-3051 min
The Razor’s Edge#29: Catching Up On Twilio's Big Moves With Captain Twilio and Justen StepkaTwilio has had an exciting fall. First, Microsoft announced Azure Communication Services, viewed as a shot across the bow at Twilio in the developer driven communications space. Then, Twilio had its first investor day in three years, refreshing investors on their trajectory. Lastly, Twilio announced the purchase of Segment, a customer data platform that signals Twilio’s climbing of the value chain.
To break it all down, we bring on Captain Twilio, an experienced investor whose portfolio features one stock, Twilio, and Justen Stepka, our frequent guest and an Atlassian and, more relevant to today’s conversation, Dock...
2020-10-271h 02
Farrel Buchinsky's Listen LaterJeff Lawson, co-founder and CEO of Twilio Podcast: Cloud Giants (LS 36 · TOP 2.5% what is this?)Episode: Jeff Lawson, co-founder and CEO of TwilioPub date: 2020-03-30Notes from Farrel Buchinsky's Listen Later:finding out more about TwilioGet Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationJeff Lawson is the co-founder and CEO of Twilio, founded in 2008. Twilio allows software developers to programmatically make and receive phone calls, send and receive text messages. As a customer, anytime you call or text your Uber driver, you are using Twilio! Today Byron wil...
2020-08-1144 min
Farrel Buchinsky's Listen LaterThe Razor's Edge #21: Captain Twilio On His Only Position, Twilio Podcast: The Razor’s Edge (LS 38 · TOP 2% what is this?)Episode: The Razor's Edge #21: Captain Twilio On His Only Position, TwilioPub date: 2020-07-29Notes from Farrel Buchinsky's Listen Later:trying to find more about twilioGet Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationToday’s episode continues our conversation with Captain Twilio. Our guest, a financial professional and a friend of Akram’s, invests personally in a very concentrated fashion. Last time, we spoke about his previous position, Netflix. This time, we cover...
2020-08-111h 16
Doppelgänger#006 Wirecard 2.0, TikTok, Square, Twilio, Wix, Hitze und Fitness
Kapitelmarken:
00:02:08 Feierabendgründer
00:10:10 Wirecard
00:11:08 TikTok, Facebook und Microsoft
00:25:20 Gründungstagebuch Avocadostore: Investorengespräch
00:30:04 Podcast SEO
00:42:33 Twilio
00:52:52 The GAFA of SaaS: Salesforce, AWS, Atlassen, Slack
00:58:00 Square
01:05:00 Wix
01:10:20 Farfetch
The Social Investing App https://public.com/
WiWo Gründertagebuch "Im Zweifel gegen den Angeklagten" https://www.wiwo.de/erfolg/gruender/gruendertagebuch-im-zweifel-gegen-den-angeklagten/5220522.html
Daniel Sprügel von https://maniacstudios.com
Podcast Validator https://podba.se/validate/
Anika Bors von https://podcastwonder.com/
Benjamin O’Daniel vom Content Performance Podcast https://www.jaeckert-odaniel.com/podcast/
Podcast Tipp: Cloud G...
2020-08-101h 25
Tech2Takeep24: TwilioMichael and Johnny look at Twilio, another SaaS company that has been growing during the COVID-19 pandemic. We explore its history, its CEO's interesting background, the company's keys to success, and what its future potentially looks like. Finally, we evaluate it against our Rich Tech Poor Tech criteria.
In the News of the Week, we look at the recent revelations around apps copying iOS clipboard contents when they weren't supposed to and discuss Facebook's Ad Boycott and its potential ramifications.
Recorded Date: Sunday, July 5, 2020
Ideas of the Week:
Twilio should not sell...
2020-07-1054 min
The Internship ShowTwilioOn this episode of The Internship Show, we speak with Whitney Hancock and Asia Lum from Twilio. Whitney Hancock is a Program Manager/Talent Partner on the Early in Career team at Twilio. She has been at Twilio for nearly five years where she started as a Recruiter to the industry R&D teams. While Asia is Twilio's Global Intern Program Manager. She's been at Twilio for approaching four years now, first starting out as a Talent Researcher and later supporting Diversity & Inclusion events. She's passionate about building relationships and appreciates how that's been able to play a part...
2020-06-0227 min
The Naberhood11. Nicolas Draca - Chief Marketing Officer @HackerRank (Formerly @Twilio, @LinkedIn) - The Science of Marketing Playbook (Talent, Insights, Operations, and Lifecycle), Manager & Stakeholder Alignment: What is your job?, The Hiring and Onboarding ProcessGuest: Nicolas Draca - Chief Marketing Officer @HackerRank (Formerly @Twilio, @LinkedIn, @Infoblox) Guest Background: Nicolas Draca has over 20 years of experience in sales and marketing. He is currently the CMO at HackerRank. Prior to HackerRank, he was the Vice President of Marketing at Twilio. Prior to Twilio, Nicolas spent five years at LinkedIn, holding the position of senior director, global marketing operations. Before LinkedIn, in 2004, he co-founded Ipanto and served the same company as the chief marketing officer. Ipanto was acquired by Infoblox in 2007, where he spent another 3 years...
2019-08-011h 25
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 218: Twilio Founder, Jeff Lawson & SendGrid CEO, Sameer Dholakia on Why Developer First Is A Maturation In The Supply Chain Of Software & Why With Software Innovation Costs Being Lower Than Ever, Operators Must Maximise The Number of "At Bat" OpporJeff Lawson is the Founder & CEO @ Twilio, the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. Prior to their IPO in 2016, Twilio had raised over $250m in VC funding from some of the best in venture including USV, Bessemer, Salesforce and Techstars just to name a few. As for Jeff, prior to founding Twilio, Jeff was the Founder & CTO @ Nine Star Inc and enjoyed a spell at Amazon as a Technical Product Manager. Sameer Dholakia is the CEO @ SendGrid, the category leader in...
2019-03-1838 min
Mission DailySara Varni, CMO of Twilio on Marketing and LifeIn this episode of The Mission Daily, Chad and Ian talk to Sara Varni, the CMO of Twilio. Today’s episode of The Mission Daily is brought to you by Twilio. More than 2 million developers around the world have used Twilio to unlock the magic of communications. This October, Twilio is hosting SIGNAL, the customer and developer conference of the year. The Mission Daily listeners receive 20% off tickets when going to signal.twilio.com and using code MISSION20. The Mission publishes the#1 newsletter for accelerated learning each day on Monday through Friday. Join hundreds of th...
2018-08-1330 min