Shows
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty HayesMarketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares: How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and challenging projects, and fostering relationships which has set his career on a positive trajectory Critical advice for aspiring marketing leaders, underscoring the significance of being data-driven, having empathy, and striving for excellence beyond what's expected. We hope you enjoy listening. References CMO Leadership Podcast Episode 72: How a marketing funnel team created dynamic results at PaperCut (Featuring Grayson Campbe...2024-07-1809 min
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCutIn this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes the return on investment of top-funnel campaigns from 1 x to 6x by quadrupling the number of current campaigns in the market. And if you thought that was impressive - consider that at the same time, the team re-platformed their marketing engagement platform in three weeks (a major project t...2024-06-1936 min