Shows
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty HayesHow to write better briefs and why it mattersWith Pieter-Paul von Weiler and Matt Davies BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs. Their findings - described by Mark Ritson as “the most scary and remarkable bit of data I’ve ever seen” - are igniting conversations about briefs worldwide. In this episode, we discuss: How you can recapture up to 30% of your marketing budget by writing better briefs Why 80% of clients think they’re good at writing briefs but only 10% of agencies agree The comm...2022-10-1059 min