Shows
Always Be Testing#87 AI and SEO: A Partnership, Not a Threat | Jordan Koene, CEO & Founder of Previsible.ioJordan Koene, CEO & Founder of Previsible.io, breaks down how AI is reshaping the SEO landscape. As tools like ChatGPT provide direct answers, many websites are seeing noticeable drops in organic traffic—ranging from 10% to as much as 90%, depending on the industry and keyword.This shift is happening quickly and requires a thoughtful response. Jordan explains why it's important for brands to focus on becoming trustworthy sources within AI ecosystems, addressing inaccuracies in AI-generated content, and leaning into unique brand assets. He also emphasizes the need to shift from broad outreach to more targeted strategies on platforms wh...2025-06-0434 min
Always Be Testing#86 Beyond Best Practices: First-Principle Thinking in Performance Marketing | Svet Kazanjiev, Principal, Blue ServicesThis podcast features a conversation between two performance marketing experts with 20+ years of experience, discussing the evolving landscape of digital marketing. Svet, with a background at Stanford, McKinsey, and Nextag, shares his insights on leveraging first-principle thinking and algorithmic understanding to optimize marketing campaigns across B2B, e-commerce, and local service businesses. Key themes include the importance of rigorous testing, overcoming common data measurement mistakes (like under-tagging and misaligned attribution), and adapting to the increasing influence of AI and automation in paid search. The discussion highlights the ongoing relevance of keywords despite Google's shift towards AI-driven contextual search, the...2025-05-2738 min
Always Be Testing#85 Scaling B2B SaaS Growth: Insights from a Smartsheet Expert | Brendan Regan, Senior Director, Lifecycle Marketing at SmartsheetIn this episode, Brendan Regan, Senior Director of Lifestyle/Lifecycle Marketing at Smartsheet, shares his strategic, multi-channel approach to engaging both enterprise and SaaS customers. He explains how Smartsheet blends digital programs with human touchpoints—such as customer success reps and account executives—to optimize acquisition, retention, and monetization. Brendan discusses key growth levers they’ve tested, including freemium conversion, upgrades, seat expansion, and cross-sell/upsell tactics, all rooted in a data-driven, experimental mindset. He also explores the benefits and challenges of Product-Led Growth (PLG) and Product-Led Sales (PLS), highlighting how A/B testing and propensity modeling support smarter decisi...2025-05-2037 min
Always Be Testing#84 From SMB to Enterprise: Scaling Partner Programs with Data-Driven Strategies | Kayla Hamilton, Affiliate Marketing Manager at SageThis podcast features Kayla Hamilton, who is the affiliate marketing manager of Sage. The discussion centers on Sage's B2B SaaS affiliate marketing strategy within the FinTech vertical. Key topics include the challenges and successes of building a year-old affiliate program, targeting high-value executives, the importance of internal collaboration between marketing, sales, and PR teams, leveraging AI for forecasting, content creation, and data analysis, and the crucial role of data-driven decision-making in optimizing partner performance and achieving scalable growth. Hamilton emphasizes the need for a holistic approach, aligning product offerings with partner audiences, hyper-targeting growing SMBs, and focusing on...2025-05-1331 min
Always Be Testing#83 Redefining Brand-Publisher Relationships | Vanessa Lawrence, Chief Content Officer at LinkbyThis podcast features Vanessa Lawrence, Chief Content Officer at Linkby, an ad tech platform connecting brands with premium publishers using a CPC model. Linkby operates globally and has recently expanded into Europe. The platform's success is attributed to its measurable approach, fast turnaround, and no upfront costs for brands. Linkbee complements existing publisher revenue streams (CPA, flat fee) rather than replacing them, emphasizing diversification and experimentation. The platform offers access to a wide range of publishers, from major media outlets to newsletter creators and Substack writers. A key differentiator is Linkbee's focus on publisher authority and trust, recognizing that...2025-05-0636 min
Always Be Testing#82 Building Long-Term Value in Fintech Affiliate Marketing | Lawrence Sarpong, Affiliate Marketing Lead, TruistIn this episode, fintech affiliate marketing expert Lawrence Sarpong shares insights from years of hands-on experience in the space. He breaks down how fintech affiliate marketing stands apart from the broader industry — with a stronger focus on customer education and solving very specific financial needs.Lawrence dives into best practices for building a strong affiliate program, from choosing the right platform (he gives a big nod to Impact) to cultivating genuine, long-term relationships with partners. He emphasizes that authenticity beats flashy influencer deals, especially in fintech where trust is everything.He also walks us through a...2025-04-2933 min
Always Be Testing#81 Building a Partner-Centric Loyalty Platform | Jason Fuentes, VP Business Development, Wildfire Systems, IncThis episode features Jason Fuentes, a seasoned affiliate marketer and active member of the Austin tech community, now working with Wildfire. Wildfire specializes in white-labeling loyalty and rewards platforms for businesses, particularly within the financial sector, helping them boost revenue and engagement through shopping companions like Capital One Shopping. These tools offer cashback, rewards, and coupons while preserving user privacy by avoiding predictive advertising. Instead, Wildfire focuses on highlighting existing benefits within users' shopping experiences. Jason shares insights into the recent launch of the Wildfire Commerce Network, a retail media network that enables partner apps to drive transactions through...2025-04-2239 min
Always Be Testing#80 Courageous Marketing: Ditch "Safe" B2B Strategies & Stand Out | Udi Ledergor, Chief Evangelist and former CMO, GongIn this episode, Tye DeGrange is joined by Udi Ledergor to dive into Udi’s new book, "Courageous Marketing: The B2B Marketer's Playbook for Career Success," released on April 10th. Drawing from two decades of experience and insights from top CMOs, the book challenges traditional B2B marketing practices and encourages a bold, strategic mindset.The conversation covers key themes like overcoming “death by committee,” prioritizing product-market fit over blindly following so-called best practices, and embracing a human-first approach — even in an AI-driven world. They discuss the power of bold branding (with examples like Gong’s distinct v...2025-04-1527 min
Always Be Testing#80 AI in B2B Marketing: The Human Element is KeyIn this episode, Tye DeGrange is joined by Udi Ledergor to dive into Udi’s new book, "Courageous Marketing: The B2B Marketer's Playbook for Career Success," released on April 10th. Drawing from two decades of experience and insights from top CMOs, the book challenges traditional B2B marketing practices and encourages a bold, strategic mindset.The conversation covers key themes like overcoming “death by committee,” prioritizing product-market fit over blindly following so-called best practices, and embracing a human-first approach — even in an AI-driven world. They discuss the power of bold branding (with examples like Gong’s distinct v...2025-04-1527 min
Always Be Testing#79 A Holistic Approach to Full-Funnel Marketing | Ryan Pitylak, Executive Vice President of Growth at NinjaTraderIn this episode, I sit down with Ryan Pitylak, VP of Growth at NinjaTrader, to talk about the evolving world of performance marketing and how AI is changing the game. We dive into the rise of Google Performance Max and how AI is reshaping ad platforms, why the creator economy and authentic influencer marketing are gaining momentum, and the biggest mistakes growth marketers make—especially when they focus too much on advertising over product fundamentals. Ryan shares why a full-funnel, product-first approach leads to better long-term results, the real role of A/B testing, and what most people get wr...2025-04-0851 min
Consulting SpotlightUnlocking Growth in SaaS with Tye DeGrangeSummaryIn this episode of Consulting Spotlight, host Michael Bernzweig interviews Tye DeGrange from Round Barn Labs. They discuss Tye's journey in tech and marketing, the importance of multi-channel strategies for SaaS companies, and the common pitfalls in partner marketing. Tye shares insights on the role of influencers, the impact of AI on marketing, and the essential metrics for scaling partner programs. The conversation emphasizes the need for genuine connections in marketing and the importance of product-market fit before launching affiliate programs.TakeawaysTye DeGrange has a diverse background in tech and marketing.Multi-channel...2025-04-0340 min
Always Be Testing#78 Designing Sustainable Affiliate Partnerships | Nancy Harnett, Head of Affiliate Marketing at HubSpotIn this episode, Nancy Harnett, Head of HubSpot’s Affiliate Marketing Program, shares how they transformed their strategy to achieve 2x ROI. By shifting from a broad partnership model to a highly personalized, one-on-one approach, HubSpot was able to build stronger collaborations and drive better performance. She highlights the importance of prioritizing key partners, offering tailored support, and using data-driven testing and rapid iteration to optimize the program. Instead of flat-fee structures, HubSpot focuses on performance-based incentives and treats partnerships as strategic investments, similar to marketing or HR functions. Nancy also discusses the company’s powerful tech stack, including HubS...2025-03-3145 min
Always Be Testing#77 Building a Thriving Partner Ecosystem | Sid Nagpal, Customer Marketing Lead at PartnerStackIn this episode, we talk with Sid Nagpal, Director, Customer & Field Marketing at PartnerStack, about the power of community in B2B SaaS marketing. Sid breaks down PartnerStack’s four pillars of customer marketing—expansion, engagement, education, and advocacy—highlighting how their thriving community drives success. He discusses the impact of the Stacked Conference and various meetups, emphasizing how community plays a role in every stage of the customer journey. The conversation also explores PartnerStack’s partner ecosystem platform (PRM) and its integrations with tools like HubSpot, as well as the rise of B2B creator marketing and the importan...2025-03-2430 min
Always Be Testing#76 Unlocking B2B SaaS Growth: A Partner-Led Strategy | Jennifer Rhima , Director of Partnerships in Apollo.ioThis podcast features Jennifer Rhima, Apollo's Partnerships Lead, discussing strategies for building and scaling B2B SaaS partner programs. She emphasizes enabling partners beyond acquisition, tracking activation metrics, fostering internal collaboration, and leveraging PRM tools like PartnerStack for scalability. Rhima highlights the value of different partner types, the importance of data analysis in measuring partner success, and the challenges of attribution modeling. She also explores the untapped potential of agency partnerships and shares personal book and travel recommendations.2025-03-1830 min
Always Be Testing#75 Unlocking Affiliate Marketing ROI with Media Mix Modeling | Pranav Piyush, CEO | Paramark.comIn this podcast episode, Pranav Piyush joins the conversation to discuss marketing measurement and incrementality, with a focus on affiliate and influencer marketing. The discussion highlights Media Mix Modeling (MMM) and its growing accessibility through open-source tools and lower costs, positioning it as a key attribution method in the coming decade. The episode explains the difference between attribution and incrementality, contrasting the limitations of multi-touch attribution (MTA) with MMM's cause-and-effect approach. Pranav shares insights on how MMM can help brands assess the impact of various marketing channels, including those that are traditionally difficult to track. Listeners will also gain...2025-03-1146 min
The Law of RelevancyThe Law of Relevancy with Tye DeGrangeForget everything you thought you knew about influencer marketing! In this eye-opening episode of the Law of Relevancy podcast, we dive into the world where authenticity trumps follower count and trust scores separate the pretenders from the real deal. We're joined by Tye DeGrange, Founder and CEO of , a specialized agency dominating the challenging realm of performance and influencer marketing. With 20 years of experience in the industry, Tye shares invaluable insights on building genuine partnerships in today's skeptical digital landscape. Discover how the "trust gap" is changing marketing strategies, why brand-to-brand collaborations are the next frontier, and why YouTube might...2025-03-0651 min
Always Be Testing#74 The Rise of AI Agents in Consumer Shopping: A New Era | Matt Hunter & Philip Qiu🚀 In this episode of Always Be Testing, host Tye DeGrange sits down with Matt Hunter from impact.com and Philip Qiu from Henry Social to explore the future of AI, blockchain, and Web3 in partner marketing. Matt, a 25-year industry veteran, shares insights on innovations at impact.com, while Philip discusses his transition from VC to affiliate marketing and how Henry Social’s AI agents simplify shopping and booking. They dive into AI’s role in decision-making, blockchain’s potential to reduce fraud, and the future of digital commerce. Don’t miss this insightful conversation—watch now! 🎙️2025-03-0436 min
Always Be Testing#73 AI SDRs for better performance | Dan Darcy, Chief Customer Officer, QualifiedIn this episode of Always Be Testing, host Tye DeGrange welcomes Dan Darcy, Chief Customer Officer at Qualified, for a deep dive into growth, performance marketing, and the evolving role of AI in sales and marketing. Dan shares insights from his time at Salesforce and how Qualified has transformed from a live chat tool into an AI-powered platform helping marketers convert website visitors into leads. The conversation explores how Piper, an AI Sales Development Representative, is automating and personalizing lead engagement, the importance of speed to lead, and how AI-driven data insights are replacing traditional lead forms to improve...2025-02-2444 min
Always Be Testing#72 Optimizing Publisher Earnings with AI | Cornelius Frey, CEO, NucleusLinksWe had an incredible conversation with Cornelius from Opinary, now part of Affinity, about the transformative power of AI in affiliate operations and the future of content monetization. 2025-02-1834 min
Always Be Testing#71 Navigating the Complexities of Fragmented Marketing Strategies | Ian Martins, EVP, Managing Director | ZenithIn this episode of Always Be Testing, Ian Martins, Managing Director of Zenith, explores marketing fragmentation and the need for integrated, client-focused strategies. He discusses balancing brand building with performance marketing, the rise of D2C, and the shift toward hybrid in-housing models. Ian also highlights media trust, influencer marketing, and the challenge of attracting top talent. The episode wraps up with his personal insights on media, technology, and industry trends.2025-02-1145 min
Always Be Testing#70 Understanding Partner Promotional Methods and Data Points | Nate Ivie, RVP Sales, ImpactIn this episode of Always Be Testing, I sit down with Nate Ivey from Impact to talk about what’s working in partner marketing today.We cover why diversifying partners is key, how trust and authenticity drive better results, and what brands need to know about Google’s crackdown on-site reputation abuse. Nate also shares insights on the shift to performance-based influencer models and why consistent recruitment keeps programs strong.We wrap up with some personal stories—including sports, family, and parenting. 2025-02-0446 min
Always Be Testing#69 Unlocking True Activation: Strategies for SaaS and Marketplaces | Ely LernerEly Lerner delves into his role as an advisor, distinguishing it from consulting by emphasizing his focus on advising rather than delivery. He works closely with founders in software verticals such as consumer marketplace, fintech, SMB SaaS, enterprise SaaS, AI, and dev tools, but avoids hardware, DTC, biotech, and crypto sectors. Lerner highlights the importance of integrating product strategy, growth strategy, and go-to-market strategy, spending an hour weekly with each CEO to focus on key priorities and learning.2025-01-2843 min
Always Be Testing#68 Role of Thoughtful Attribution in Effective MarketingIn this episode of Always Be Testing, I talked with my longtime friend and Round Bar Labs COO Mike McElhaney. We explore affiliate influencer marketing, Meta ads, algorithmic machine learning, and B2B lead optimization. Mike highlights leadership traits like low ego, high empathy, and continuous learning, inspired by books like The Captain’s Class and Extreme Ownership. The discussion blends marketing insights, personal anecdotes, and fun topics like family vacations, favorite TV shows, and Giants predictions for 2025—offering practical takeaways for marketers and leaders alike.2025-01-1332 min
The Boost with Greg Rollett2025 Publisher & Affiliate Predictions: Surviving Google & Thriving with AI with Tye DeGrangeIn this episode of The Boost, host Greg Rollett welcomes Tye DeGrange, founder of Round Barn Labs, to dive into the hottest trends shaping the future of affiliate and publisher marketing in 2025.Tye brings his unique insights from leading a top boutique agency and shares practical strategies to navigate the evolving digital landscape, from Google’s algorithm updates to the rapid rise of AI and traffic diversification. Together, Greg and Tye tackle key topics such as:•The seismic shifts in Google search traffic and how publishers can adapt.•Why trust and authenticity are the ne...2025-01-1033 min
Always Be Testing#67 The Role of Strategic Partnerships in B2B Tech | Zoe Mackay - Head of Publisher Development - GolootIn this episode, Ty DeGrange sits down with Zoe Mackay, the strategic partnerships lead at TechnologyAdvice, to dive deep into the world of B2B tech guidance and affiliate marketing. 2025-01-0639 min
Always Be Testing#66 Building Gong’s GTM Strategy and the Future of B2B SaaS Marketing | Udi Ledergor, Chief Evangelist and former CMO, GongUdi Ledergor's journey at GONG is a testament to the power of innovative marketing, human-centric strategies, and the importance of experimentation. His insights offer valuable lessons for marketers looking to make a significant impact in the B2B SaaS space. 2024-12-1739 min
Always Be TestingAustin Tech Week '24 | Market Masters (Marketing & Branding)In this episode of the Always Be Testing podcast, Tye DeGrange introduces the show and its focus on growth, performance marketing, customer acquisition, paid media, and affiliate marketing. The episode features a panel discussion on leveraging AI for better marketing results, with insights from industry experts Alexis Contos (CMO of NEA), Cory Treffiletti (CMO of Rembrandt), Jennifer Barkley (VP of Commercial Marketing for Visa), and Tye DeGrange (CEO of Round Barn Labs).2024-12-1044 min
Always Be Testing#64 B2B SaaS Marketing Mastery | Aaron Orendorff, VP of Growth at FermatGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tyler CalderHype man & Announcer: John Potito2024-12-0448 min
Always Be Testing#63 The Tech Stack for B2B Affiliate Marketing, Tyler Calder, CMO of PartnerStackGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tyler CalderHype man & Announcer: John Potito2024-11-2641 min
Always Be Testing#62 From Automotive Leader to Bringing Innovation to Marketing Home Services, Famous Rhodes, CMO, Apex Service PartnersGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Famous RhodesHype man & Announcer: John Potito2024-11-1833 min
Always Be Testing#61 Growth Loops in Email Marketing, Jake Schonberger, Head of Brand Partnerships, BeehiivGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jake SchonbergerHype man & Announcer: John Potito2024-11-1229 min
Always Be Testing#60 Effective Leadership in Product Teams, Reagan Fry, Director of Product, KajabiGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Reagan FryHype man & Announcer: John Potito2024-10-2841 min
Always Be Testing#59 The Art and Science of Performance Marketing, Richie Carreon, VP of Marketing, LevantaGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Richie CarreonHype man & Announcer: John Potito2024-10-1439 min
Always Be Testing#58 Affiliate Marketing Mastery, Cristy Garcia, CMO, Impact.comGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Cristy GarciaHype man & Announcer: John Potito2024-10-0131 min
Always Be Testing#57 From Rap Battles and Emmys to Growing Product Hunt for Consumer Brands, Greg Rollett, Head of Growth, GrommetGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Greg RollettHype man & Announcer: John Potito2024-09-1635 min
Always Be Testing#56 Media Veteran, Emma Mondolino, Head of Marketing, MediaLink, former Twitter, Pinterest, and NextdoorGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Emma MondolinoHype man & Announcer: John Potito2024-09-0935 min
Always Be Testing#55 Growth Experiments: From Metabolic Health to Performance Marketing, Ben Grynol, Head of Growth, LevelsGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Ben GrynolHype man & Announcer: John Potito2024-09-0344 min
Always Be Testing#54 The Power of Existing Customer Referral Programs, Will Fraser, Founder of Sasquatch, Head of Impact AdvocateGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Will FraserHype man & Announcer: John Potito2024-08-2641 min
Always Be Testing#53 Todd Crawford, Co-Founder, ImpactGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Todd CrawfordHype man & Announcer: John Potito2024-08-1939 min
Always Be Testing#52 Former VP of E-Commerce, OpenFarm, Performance Marketing from startups to HelloFresh, Andrea Barsk-RobertsGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Andrea Barsk-RobertsHype man & Announcer: John Potito🚨🚨🚨 Let's connect!🚨🚨🚨 Tap here to get started: 👉 https://linktr.ee/tyedegrangeTimestamps:00:06 Introduction01:20 Marketing Journey Begins02:41 HelloFresh: Career Impact05:31 Risk-Taking in Careers08:26 Testing and Feedback Importance10:16 Data vs. Speed in Decisions13:08 Retail vs. Brand Challenges18:08 Innovative Marketing Tactics22:04 Advanced Cust...2024-08-1334 min
Always Be Testing#51 Product & Growth Advisor, Fareed MosavatGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Fareed MosavatHype man & Announcer: John Potito2024-08-0549 min
Always Be Testing#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim KingsburyGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jim KingsburyHype man & Announcer: John Potito2024-07-2947 min
Always Be Testing#49 Affiliate Marketing in the UK & Beyond, Richard WrightGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Richard WrightHype man & Announcer: John PotitoTimestamps:00:00 Introduction to Always Be Testing podcast06:46 Ty De Grange welcomes guest Richard Wright15:54 Richard's long-standing relationship with Ty23:40 Richard's entry into the affiliate marketing world32:52 Differences between UK and US markets37:56 Importance of diverse partner mix in affiliate marketing42:19 Richard's thoughts...2024-07-2254 min
Always Be Testing#48 Community & Connection: Marketing for Emerging Tech and Music, Amber OsborneGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Amber OsborneHype man & Announcer: John PotitoTimestamps:00:00 - Introduction and Welcoming Amber Osborne as Guest06:42 - Discussing Favorite Songs and Music Industry Challenges15:54 - Exploring Collaborative Writing and Visual Identities23:40 - The Importance of Community and Collaboration in Startups61:00 - Excitement for 'McCartney III' Release and Future Discussions2024-07-1641 min
Always Be Testing#47 Growing the Blockchain With Former Google/Meta/Twitter Marketer, Erin McMahon, Head of Marketing, AnkrGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Erin McMahonHype man & Announcer: John Potito2024-07-0832 min
Always Be Testing#46 Data-Driven Affiliate Management, Noelle Spagna, Affiliate Program Manager, Motley FoolGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Noelle SpagnaHype man & Announcer: John Potito2024-07-0342 min
Always Be Testing#45 Applying AI to Improving Customer Experience, Peter Mullen, CMO of InteractionsGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Peter MullenHype man & Announcer: John Potito2024-06-2549 min
Always Be Testing#44 The Rise of Influencer Marketing, Olivia McNaughten, Director of Product Marketing at GRINGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Olivia McNaughtenHype man & Announcer: John Potito2024-06-1736 min
Always Be Testing#43 Cookieless Attribution for Marketers, Jeff Greenfield, CEO of ProvalyticsGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jeff GreenfieldHype man & Announcer: John Potito2024-06-0336 min
Always Be Testing#42 Unlocking TikTok for Growth, Cormac Jonas, Former TikTok, The Jonas AgencyGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Cormac JonasHype man & Announcer: John Potito2024-05-2942 min
Always Be Testing#41 The Power of Connected TV, Vikki Danielson, Director, Growth & Partnerships at tvScientificGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Vikki DanielsonHype man & Announcer: John Potito2024-05-2042 min
Always Be Testing#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and NetflixGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Andrew CovatoHype man & Announcer: John Potito2024-05-1447 min
Always Be Testing#39 Mobile Marketing & Performance Optimization, Alper Taner, Full-stack App Growth ConsultantGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Alper TanerHype man & Announcer: John Potito2024-05-1039 min
Always Be Testing#38 Diversifying Traffic Sources for Long-Term Success, Jordan Carter, Affiliate Marketing Manager, SharkNinjaGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jordan CarterHype man & Announcer: John Potito2024-05-0140 min
Always Be Testing#37 Growth & Product Leader, Adam Fishman, Mozilla, Reforge EIR, Imperfect Foods, Patreon, & LyftGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Adam FishmanHype man & Announcer: John Potito2024-04-2242 min
Always Be Testing#36 Building Better Word-of-Mouth Marketing for E-Commerce, Noah Tucker, Founder & CEO, Social SnowballGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Noah TuckerHype man & Announcer: John Potito2024-04-1625 min
Amazon Legends PodcastPerformance Marketing Principles for Success - Tye DeGrange - Amazon Legends - Episode #314In this week's podcast, join us as we explore Performance Marketing Principles for Success with Tye DeGrange, CEO of Round Barn Labs. Tye shares his journey from direct response work to founding Round Barn Labs, a San Francisco-based growth marketing consultancy. Discover Tye's insights on driving growth and traction for startups through performance marketing strategies. Gain practical advice and strategies for optimizing campaigns, emphasizing direct ROI and delivering value to the right audience. Whether you're a seasoned marketer or just starting out, this episode offers actionable insights for success in performance marketing. Tune in now and unlock the secrets...2024-04-091h 06
Always Be Testing#35 Getting Smart Stuff Done, Jim Nichols, Former CJ and Partnerize Marketing LeaderGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jim NicholsHype man & Announcer: John Potito2024-04-0846 min
Always Be Testing#34 Tests & Learnings Applying AI to CRO & A/B Testing, Guy Yalif, CEO, IntellimizeGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Guy YalifHype man & Announcer: John Potito2024-04-0143 min
Always Be Testing#33 From Platform to Agency to Brand and Testing Incrementality Along the Way, Krystie Capobianco, Affiliate Manager, Rothy’sGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Krystie CapobiancoHype man & Announcer: John Potito2024-03-2535 min
Always Be Testing#32 Retention for Leading E-Commerce Brands, Jimmy Kim, CIO & Founder of SendlaneGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jimmy KimHype man & Announcer: John Potito2024-03-1840 min
Always Be Testing#31 Commerce Content and Beyond, Leilani Han, WirecutterGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Leilani HanHype man & Announcer: John Potito2024-03-1248 min
Always Be Testing#30 Analytics, Sports, Business Growth, Scott Jablonski, Business Strategy Consultant | Advisor & Investor, 77AnalyticsGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Scott JablonskiHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:46 Scott Jablonski: Guest Intro01:14 NBA: Exciting Challenges03:18 From Fan to Pro: Insights05:02 Marketing: NBA vs. NFL06:46 Kobe's Global Influence08:08 Dynamics: NBA and NHL10:23 Sports Business: Economics13:17 Harvard: Diversity in Decisions16:24 VC Trends: Interest Impacts20:46 Tech Evolution: AI...2024-03-0542 min
Always Be Testing#29 High-Performance Ad Creative & Video Ads for DTC EComm Brands, Matt Gattozzi, Founder of Goodo StudiosGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Matthew GattozziHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:46 E-commerce Growth Excitement01:54 Understanding Customer Motivations03:25 Strategy: Keep It Simple04:31 Crafting Unique Content06:22 Exploring Diverse Ad Formats08:07 Nuances in Ad Creation10:04 Insights for Effective Ads12:10 Avoiding Awareness Bias15:15 Authentic Testimonials Gathered20:05 Testing Ads' Importance25:44 Ad Performance...2024-02-2749 min
Startup DadBringing Up Bebe, Simplicity Parenting and Lessons from Growing Up on a Ranch | Tye DeGrange (father of 2, founder of Round Barn Labs)Tye DeGrange is the founder and CEO of Round Barn Labs, a performance and affiliate marketing company that has worked with companies like Oculus, thredUp, ModCloth and Nextdoor. Prior to that he had career stints at Amazon, eBay and Commission Junction. He grew up on a horse ranch in Northern California! He's also a husband and the father of two kids. In today's conversation we discussed:* What life was like growing up on a ranch and the work ethic that instilled in him* Tye's parenting philosophies and the books they're rooted in* His r...2024-02-2259 min
Always Be Testing#28 Email and SMS for DTC EComm Subscription, Bobby Callaghan, CEO & Founder of RetentioGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Bobby CallaghanHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:45 Excitement for email and SMS01:36 Retention marketing deep dive03:16 Right message, right time focus04:56 Learning from past mistakes06:06 Art and science of email marketing08:07 Benefits of being a generalist10:36 Subscription model advantages13:26 Agency insights and future plans17:04 Effective...2024-02-2035 min
Always Be Testing#27 Aligning Focus & User Experience (UX) for Marketers, Tamara Adlin, President, Adlin, Inc.Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tamara AdlinHype man & Announcer: John PotitoTimestamps:00:00 Introduction 01:07 Tamara Adlin, expert in user experience, introduced02:00 Defining affiliate marketing and performance marketing03:12 Importance of user experience in affiliate marketing04:49 Benefits and challenges of affiliate marketing06:06 UX team's struggle with marketing complexity07:46 Marketing's role in attracting customers to product09:27 Convergence o...2024-02-1345 min
Always Be Testing#26 B2B SaaS Growth & The DTC EComm Connector, Chase Mohseni, CMO, HeatMapGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Chase MohseniHype man & Announcer: John PotitoTimestamps:00:06 Introduction to Always Be Testing podcast02:05 Exploring the concept of a "vibe check"06:05 Trusting gut instincts in decision-making07:50 Dive into surround sound marketing strategies11:09 Transition from paid marketing to SaaS brand15:25 Importance of frameworks and personal connections19:13 Impactful frameworks and the growth...2024-02-0651 min
Always Be Testing#25 Picking Winners: From Sales to Leading Revenue Teams, Lauren Nemeth, Chief Revenue Officer, TwilioGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Lauren NemethHype man & Announcer: John PotitoTimestamps:00:06 Welcoming Lauren Nemeth00:46 Media perceptions 01:44 Explaining Twilio's business03:05 Twilio's diverse clientele04:44 Shift to sales career06:15 Ad industry challenges08:15 Future trends predicted10:39 Operational rigor emphasized12:26 Sales skills importance16:00 Acquisitions and feedback20:29 Leadership and mentorship25:06 AI in marketing strategies2024-01-3035 min
Always Be Testing#24 Affiliate Marketing Education, Laura Press, Head of Affiliate and Partnerships Education, ImpactGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Laura PressHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:48 Laura Press introduction01:23 Laura's industry insights02:33 PXA's educational goals04:27 Career paths explored06:07 Matching strengths to roles08:03 Accessible education importance10:22 Digital marketing evolution13:08 Course creation insights17:51 New publisher models23:41 Marketing post-pandemic29:24 Personal stories shared2024-01-2335 min
Always Be Testing#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuardGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Kalen BusheHype man & Announcer: John PotitoTimestamps:00:06 Meet the Hosts00:47 Sales Background Insights01:44 B2B SaaS Growth Tips03:30 Marketing Benefits from Sales04:52 Focus on TrafficGuard06:31 Challenges in Ad Fraud08:36 User Journey Analysis10:55 Affiliate Marketing Transparency13:22 Cookie Stuffing Insights16:38 Lead Generation Fraud Issues22:08 Verifying Conversions with...2024-01-1639 min
Always Be Testing#22 Navigating the Performance Marketing Agency Maze with David Rodnitzky, Founder, Agentic Shift and 3Q DigitalGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: David RodnitzkyHype man & Announcer: John PotitoTimestamps:00:06 Meet David Rodnitsky00:47 Past Collaborations Revisited01:14 Yoga and Life Changes02:37 PPC Discovery Journey03:59 Startup Life in Silicon Valley06:03 Scaling with Diverse Services07:41 Core Values Highlighted09:54 Branding and Strategy Insights13:21 Marketing Trends Discussion18:04 Culture and Talent Retention24:10 Emotional Aspects...2024-01-0943 min
Always Be Testing#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFOGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jon BlairHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:47 John Blair's introduction01:44 John's finance background04:54 D2C strategy at Guardian Bikes06:44 Launching Free to Grow CFO09:17 Early entrepreneurial experiences12:04 Negotiating with Mark Cuban15:24 Shark Tank's lasting impact18:40 Balancing acquisition and LTV22:20 Ad-buying myths debunked28:48 Revealing unique...2023-12-1949 min
Affiliate Nerd OutIs Affiliate the most defensible channel? with Tye DeGrangeAre you ready to unlock the secrets of affiliate marketing and growth marketing? Brace yourself for a lively exchange! Tye DeGrange, the mastermind behind Round Bar Labs and I, dive into the intricacies of these strategies, revealing how they can be defensible channels for your brand. We explore how affiliate marketing can be a trust mechanism, allowing your brand to gather trust through partnerships with influencers and media ventures. We caution about the challenges faced and why it's crucial to avoid being dependent solely on platforms like Google and Facebook.In our voyage through the marketing landscape...2023-12-1339 min
Always Be Testing#20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLCGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Amy CriderHype man & Announcer: John PotitoTimestamps:00:06 Introduction01:20 Amy's marketing insights02:31 Career journey unfolds04:08 Handling global accounts05:49 Balancing parenthood, career07:22 Utah Travel Tales08:16 Building affiliate relations10:18 Evolving marketing strategies13:34 B2B marketing deep dive17:37 Testing marketing strategies23:15 Prioritizing business improvements2023-12-1233 min
Always Be Testing#19 The Evolution of Growth and Growth Teams, Patrick Moran, Head of Growth Marketing Robinhood, Reforge EIR, former Netflix, Spotify, HouzzGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Patrick MoranHype man & Announcer: John PotitoTimestamps:00:06 Podcast kickoff introduction00:49 Casual football discussion01:49 Patrick's marketing expertise03:06 Growth marketing evolution05:06 Challenges in multi-device ads07:01 Retention strategy insights09:59 Analyzing LTV and CAC13:10 Marketing and product synergy17:01 Budgeting for marketing impact22:01 Effective testing and ROI27:10 Creative content's crucial...2023-12-0541 min
Always Be Testing#18 The "Pied Piper" of DTC EComm, Rabah Rahil, CMO, FERMÀTGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Rabah RahilHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:48 Office vibes discussed01:35 E-commerce journey begins05:10 Insights on Instagram ads09:09 Scaling ad challenges15:08 Transparency in business20:24 Valuing individuality25:39 Affiliate marketing dynamics30:24 Startup and team culture35:25 Concept of living gaps44:27 Ad creativity explored53:06 Closing remarks and plugs2023-11-2854 min
Always Be Testing#17 Ad Measurement Veteran, Andrew Covato, Founder of Growth by Science and formerly at Google, eBay, Facebook, Snapchat, and NetflixGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Andrew CovatoHype man & Announcer: John PotitoAndrew worked on the buy side and the sell side of various platforms working on measurement and data at Netflix and Snap. He has experience in ad tech and measurement at VC-backed start-ups Google eBay and Meta.Timestamps:00:06 Meet Ty and Andrew00:51 Discussing Growth by Science2023-11-2130 min
Performance DeliveredTye DeGrange | Inside Partner MarketingWhy should companies consider partner marketing?Partner marketing is a misunderstood and underappreciated approach…In this episode, Tye DeGrange, founder and CEO of Round Barn Labs, shares how you can get started with partner marketing.He’ll cover:The difference between partner marketing and affiliate marketingCommon mistakes with partner marketingHow to measure the success of partner marketingSuccessfully approaching partners and influencersCan partner marketing work for B2B?And more2023-11-1528 min
Always Be Testing#16 Are Your Ads Bringing Incremental Value? Dominic Williamson, Director of Marketing Strategy and Analytics at InstacartGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Dominic WilliamsonHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:50 Austin Events Buzz01:58 Analytics Expert Intro03:45 Geo-Level Targeting05:49 Geo-Level Holdout Tests08:34 TV Advertising Challenges11:13 Digital Channel Flexibility14:12 Marketing Spend Insights17:25 Evaluating Media Effectiveness21:01 Bridging Finance and Marketing26:16 Advanced Media Measurement33:12 Third-Party Tools Analysis2023-11-1445 min
Always Be Testing#15 Former Lawyer turned Entrepreneur Building Fashion Tech to Scale, Nicole Phillips, CEO & Co-founder at QatchGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Nicole PhillipsHype man & Announcer: John PotitoTimestamps:00:00 Introduction 01:06 Introducing CATCH: AI-powered product recommendation platform06:42 Value proposition and inspiration behind CATCH09:18 Evolution of CATCH's platform and new features11:42 Building trust with customers and target audience14:43 Monetization strategies and successful brand partnerships16:24 Free to paid model and VIP option18:32 D...2023-11-0725 min
Always Be Testing#14 Affiliate Marketing Veteran, Publisher Pro, and DJ to the Stars, George Yuhba, Director of Client Strategy at PaylodeGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: George YuhbaHype man & Announcer: John PotitoTimestamps:00:00 - Introduction02:17 - Journey and Role of Affiliate Marketer George Yuhba05:33 - Paylode: Publisher Development Expertise09:27 - Affiliate Marketing Evolution Overview13:43 - Clearing Affiliate Marketing Misconceptions18:44 - Enhancing Affiliate Programs21:11 - George’s checklist of optimizations.;27:29 - Affiliate Marketing's Future Gr...2023-10-3154 min
Always Be Testing#13 The "Yoda" of Affiliate Marketing, Brian Marcus, Senior Director, Product Marketing at ImpactGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Brian MarcusHype man & Announcer: John PotitoTimestamps:00:00 Introduction 06:42 Brian Marcus' Experience in Affiliate Marketing15:54 The Importance of Customer Focus in Marketing23:40 Brian's Experiences at Google and Teespring31:00 Qualities of Effective Leadership in Building Teams36:06 Love for Music and Creating Immersive Experiences41:27 Collaboration and Inspiration for the Album46:19 A...2023-10-2451 min
Always Be Testing#12 Scaling a DTC EComm SaaS via Community, Alexa Kilroy, Director of Marketing at Stay.aiGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Alexa KilroyHype man & Announcer: John PotitoTimestamps:00:00 Introduction to Always Be Testing podcast01:44 Alexa's unconventional journey into marketing space04:08 Building a marketing team from scratch06:38 Success of community engagement at Triple Whale09:22 Supporting events and experiences for community building12:11 Importance of genuine community building efforts15:01 Examples of successful...2023-10-1844 min
Always Be Testing#11 Building Leading SaaS tools for the Affiliate Marketing From Partner Discovery to Auditing Tracking, Chris Tradgett, Co-Founder at Publisher Discovery, Strategic Adviser at MoonpullGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Chris TradgettHype man & Announcer: John PotitoTimestamps:00:06 Introduction: Tye De Grange and Chris Tradgett01:24 Chris's background: Pub management to affiliate marketing03:10 Early days of using HTML and print06:40 BIAT's success and hosting affiliate events08:28 Lack of transparency in affiliate networks09:13 Growth of BIAT and working with big programs10:55...2023-10-1048 min
Always Be Testing#10 Programmatic Marketing Pro, Canice Murphy, Head of Platforms Audience & Automation at GoogleGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Canice MurphyHype man & Announcer: John PotitoTimestamps:00:00 - Introduction to Always Be Testing podcast04:03 - Explaining programmatic advertising and its advancements07:03 - Importance of programmatic advertising for all marketers10:01 - Outcomes and results of programmatic advertising channels12:14 - Challenges of recent regulatory and browser changes14:54 - Importance of experimentation...2023-10-0338 min
Always Be Testing#9 Unlocking Growth via Customer Data Platform, Graham Hunter, Head of Start Up Program at SegmentGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Graham HunterHype man & Announcer: John PotitoTimestamps:00:00 Introduction to Always Be Testing podcast02:05 Graham's background in startups and marketing07:09 Explaining the benefits of a customer data platform11:18 The importance of integrating multiple data sources14:09 Understanding and achieving product-market fit17:17 Expanding beyond the core customer persona20:37 Growth strategies and...2023-09-2642 min
Always Be Testing#8 Debunking Myths in Affiliate Marketing, Tomas Saulsbury-Hunter, VP of Client Development, CJ AffiliateGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Tomas Saulsbury-HunterHype man & Announcer: John PotitoTimestamps:00:00 Introduction to Tomas02:39 Overview of Commission Junction and its services05:23 Importance of implementing a test and learn function08:01 Setting parameters and budgets for testing09:59 Allocating budget for testing new publisher models12:30 Allowing publishers freedom to allocate funds15:23 Importance of not relying...2023-09-1937 min
Always Be Testing#7 From Fishing with Dad to Scaling Agencies: Entrepreneurial Lessons from a Conversion Rate Optimization Master, Nick Harris, Head of Optimization of AcadiaGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Nick HarrisHype man & Announcer: John PotitoTimestamps:00:00 Introduction and Welcome to Always Be Testing02:01 Nick Harris shares his career journey06:30 Importance of a customer-centric mindset09:30 Challenges of implementing a customer-centric approach13:02 Building a strong team culture and support16:04 Simplifying complex matters through patience and listening19:13 Interpreting test results...2023-09-1246 min
Always Be Testing#6 The Affiliate Opportunity: Coupon Misnomers, FMTC, Amazon and Affiliate Programmatic, Brook Schaaf, Founder & CEO of FMTCGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Brook SchaafHype man & Announcer: John PotitoTimestamps:00:00 Introduction and Welcome to Always Be Testing01:19 Brooke's Background and Journey in Affiliate Marketing04:04 The Importance of Independent Tech Vendors06:13 Challenges of Managing Data in Affiliate Marketing08:11 The Power of Coupons and Special Offers11:15 Different Types of Coupon Sites and Strategies14:06...2023-09-0745 min
Always Be Testing#5 Partnership Development & Leveling Up Your Approach to Strategies for Affiliate Marketing, Adam Weiss, CEO of Weiss Digital ConsultingGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Adam WeissHype man & Announcer: John PotitoDuring and even after his 15-year stint at Rakuten, Adam had a pretty incredible career in the affiliate space and loved working on the publisher side.How do you Elevate your Partnership Approach? How to know if you are in your proper "Consulting G...2023-08-2945 min
Always Be Testing#4 Is Google crushing SEO as we know it? Not quite. But Change is Coming. Here is How to Prepare for your Brand. And How to Combine the Power of Affiliate and SEO. Jordan Koene, Founder of PreVisible SEOGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Jordan KoeneHype man & Announcer: John PotitoJordan is a known Advisor and Growth Executive who also founded PreVisible SEO.How does AI power Search Engine Results Pages?Is Google crushing SEO as we know it?Timestamps:00:00 - Introduction to Always Be Testing podcast06:41 - Google's...2023-08-2232 min
Always Be Testing#3 Understanding FTC Guidelines for Affiliates and Influencers, Tricia Meyer, Lawyer and PMA Executive DirectorGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Tricia MeyerHype man & Announcer: John PotitoTricia is an Attorney working as the Executive Director of the Performance Marketing Association and is also the CEO of Sunshine Rewards and Helping Moms Connect.How and what to understand about Affiliate Regulatory and Compliance?How do we view FTC Disclosure from a Legal Perspective? 2023-08-1535 min
Always Be Testing#2 Reclaiming Abandonment Cart Revenue, Adam Robinson, CEO of Retention.comGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Adam RobinsonHype man & Announcer: John PotitoAdam is the CEO of Retention.com. What is Email-Based Retargeting?How to spruce up your Email Marketing Game?Timestamp:00:00 Introduction and Welcoming Adam Robinson as Guest01:10 Adam Robinson's Background and Journey in Business03:22 Challenges of Competing in a Mature Market2023-08-0428 min
Always Be Testing#1 Media Mix Modeling & Incrementality in Affiliate Marketing, Michael Kaminsky, CEO of RecastGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Michael KaminskyHype man & Announcer: John PotitoMichael is the CEO of Recast and an expert in Media Mix Modeling.What is MMM?Why is it so hot right now?How do you approach Incrementality in Affiliate Marketing?Timestamps:00:00 Introduction to Always Be Testing podcast06:58 Exploring the challenges...2023-07-3137 min
The Partnership EconomyTye DeGrange, CEO and Principal Growth Marketer at Round Barn Labs, on conversion rate optimization, the importance of agility, and why growth is never doneIn this episode, Todd sits down with Tye DeGrange, the CEO and Principal Growth Marketer at Round Barn Labs. In his role, Tye provides a data-driven and customer-centric approach to grow startups and Fortune 500 companies in the consumer and enterprise space. With more than 17 years of experience, including time at Amazon and eBay, he’s developed a wealth of expertise to scale affiliate programs and other marketing channels and initiatives. During their conversation, they discuss the importance of A/B testing, challenges with attracting and retaining talent, and the potential around shoppable commerce.This podcast episode was produced by Qu...2022-07-2631 minThe Partnership EconomyTye DeGrange, CEO and Principal Growth Marketer at Round Barn Labs, on conversion rate optimization, the importance of agility, and why growth is never doneIn this episode, Todd sits down with Tye DeGrange, the CEO and Principal Growth Marketer at Round Barn Labs. In his role, Tye provides a data-driven and customer-centric approach to grow startups and Fortune 500 companies in the consumer and enterprise space. With more than 17 years of experience, including time at Amazon and eBay, he’s developed a wealth of expertise to scale affiliate programs and other marketing channels and initiatives. During their conversation, they discuss the importance of A/B testing, challenges with attracting and retaining talent, and the potential around shoppable commerce.This podcast episode was produced by Qu...2022-07-2631 min