Shows
Design Development157: Growthitect Guest Episode: Why “Word of Mouth” Is Failing Most Architecture Firms with Rens HayesThis week's episode is a guest episode on the Growthitect Podcast with Tyler Suomala (also featured in Design Development, Episode 147).Our discussion offers an insightful exploration into building a robust, long-term growth strategy that effectively balances relationship building with strategic marketing, since word of mouth alone may not suffice in today's competitive landscape. I unpack the prevalent myth that architecture and engineering firms can thrive on word of mouth alone by emphasizing the necessity of developing a comprehensive business strategy. With an aim to equip firm owners with the right tools, the conversation navigates through e...
2025-12-1039 min
GrowthitectRetention Secrets Every Architecture Leader Should Know (with Caitlin Brady)#40: Today I’m joined by Caitlin Brady, architect and host of the Architectette podcast, to unpack a headache most firm owners share: you’ve got good people, but limited rungs on the ladder. How do you keep ambitious talent engaged when you can’t promote everyone every year?Caitlin’s worked in 15–17 person studios and at giant corporations, and she interviews leaders across the industry. We dig into clear advancement paths, setting expectations on day one, smart little “surprise” rewards, and why flexibility sometimes beats a fat raise. We also cover what employees should track to climb faster a...
2025-11-1236 minGrowthitectFixing Your Architecture Education (with Beth Lundell Garver)#39: In this episode, I sit down with Beth Lundell Garver, Dean of Practice at the Boston Architectural College (BAC), to dig into one of the most common complaints in the industry: “We never learned business in school.”Beth brings a rare perspective. She’s not only working inside academia, she’s actively redesigning what architecture education looks like. We talk about why most programs still avoid teaching business, how BAC built a work-and-learn model with 800+ students logging real practice hours, and what firm owners can actually do to train young architects instead of blaming schools...
2025-11-0542 minGrowthitectShould You Spend on Marketing? (with Mark R. LePage)#38: In this episode, I sit down with Mark R. LePage, Founder of EntreArchitect, to tackle one of the most common questions architects ask: Should I spend money on marketing or just focus on organic growth?Mark argues that before you ever think about ads or paid strategies, you need to build a better brand because most firms don’t actually have a marketing problem, they have a clarity problem. We unpack how to define your brand, find your ideal client, and establish the systems that make every dollar (and hour) you spend on marketing count....
2025-10-2238 minGrowthitectWhy Word of Mouth Isn’t a Growth Strategy (with Rens Hayes)#37: Most architects and engineers say their work comes from word of mouth. But few ever ask the follow-up question: what are people actually saying about us?In this episode, I sit down with Rens Hayes, Co-Founder and Principal of H+O Structural Engineering, to unpack why relying solely and passively on word of mouth is one of the most dangerous habits in the A&E industry. We dig into how most firms unintentionally commoditize themselves, what it really means to “drive” word of mouth instead of hoping for it, and how to turn your repu...
2025-10-1539 min
Beyond Interior Design Podcast: For Interior Designers Who Want More#052 - The Biggest Beyond Interior Design Lessons — Flashback Part 1 by Marc MüskensSend us a textAfter Episode 50, Marc Müskens realized he wasn’t done.In this powerful follow-up, Marc revisits his biggest takeaways from dozens of conversations on Beyond Interior Design— from innovation and creativity to communication, serving high-end clients, and the evolving future of our beautiful profession.This episode is a deep reflection on what truly defines the success recipe of tomorrow’s designer: purpose, courage, and curiosity.You’ll hear lessons from previous episodes:• #001 Yalin Tan — on designing the interior design firm of the future...
2025-10-1023 minGrowthitectHow to Win Work Without a Big Portfolio (with Lance Cayko)#36: In this episode, I sit down with Lance Cayko, Principal & Co-founder of F9 Productions, F12 Development, F14 Construction, and co-host of Inside the Firm, to tackle one of the biggest myths in architecture: “I need a portfolio in a new market before I can win work there.”Lance shares how he and his partner Alex built F9 from nothing into a vertically-integrated architecture, development, and construction business. We talk about reframing objections, active networking with builders and developers, and why clients don’t really need to “see it first” if you can show them you understand their prio...
2025-10-0846 min
Inside The Firm401 – What is Generative Engine Optimization and Why Should it be Your Next FocusOn this episode of Inside the Firm does density ever create affordable housing, then some hot takes from Tyler Suomala, and finally, what is generative engine optimization and why should it be your next focus? Join us as we go back Inside the Firm!
2025-10-0333 minGrowthitectMarketing For Busy Architects (with Mark Zweig)#35: I sit down with Mark Zweig, Founder & Chairman of Zweig Group, to unpack one of the most common frustrations I hear from architects: “How do I market when I don’t have time?”Mark shares why time is never the real issue, why most architects confuse marketing with selling, and how small, consistent actions build a pipeline that reduces pressure on the sales process. We talk about specialization, consistency, building your list, and the simple activities that add up to demand, better fees, and more freedom to choose your clients.Mark also shares lesson...
2025-10-0146 minDesign Development147: Growthitect Founder Tyler Suomala: For Architects Who Want High-Quality ClientsTyler Suomala is a growth strategist and consultant specializing in helping architecture firms grow their businesses through effective marketing and sales strategies. He shares his insights on how architecture firms can enhance their growth by focusing on effective referral strategies, encouraging listeners to double down on methods that organically generate leads without significant financial investments. He emphasizes the importance of refining business development practices and the detrimental effects of undercutting fees due to a scarcity mindset.Tyler delves into the critical need for firms to harness marketing actively, distinguishing between marketing and sales functions and shedding light...
2025-10-0159 minGrowthitectHow To Eliminate Bad Fit Clients (with Justin Smith)#34: How often do you actually ask whether a project is the right fit for your firm? In this episode, I sit down with Justin Smith, a structural engineer turned operations and strategy advisor, to tackle a problem most firms quietly wrestle with: saying “yes” to the wrong projects. We unpack why “how do we win this?” is the wrong first question, how scarcity thinking warps decisions, and the simple process shift that helps you filter fast, price confidently, and protect your team’s time and profit.Justin shares what he’s learned helping A/E firms enjoy t...
2025-09-2442 minGrowthitectHow To Attract Design-Driven Clients (with Evelyn Lee)#33: Architects often ask the wrong question:“How do I attract clients who actually value design?”In this episode, I sit down with Evelyn Lee, Founder of Practice of Architecture, to unpack why that question is flawed and what architects should be asking instead. We dive into how clients really make decisions, why design alone isn’t the deciding factor, and how to position your firm to win the work you want.Evelyn shares her unique perspective from both sides of the table: as a licensed architect and as a client at Sla...
2025-09-1035 minGrowthitectHow To Raise Your Architecture Fees (with Robert Yuen)#32: Every architect wrestles with the same question:How do I raise my fees without losing clients?In this episode, I sit down with Robert Yuen, CEO & Co-Founder of Monograph, to unpack exactly that. We dive into why raising fees is essential for the health of your firm, what policies and benchmarks to use, and how to avoid the biggest pitfalls firms make when pricing their work.Robert brings years of experience helping over 1,400 firms run profitable practices, and together we break down both the numbers and the human side of raising fees—fr...
2025-09-0339 minGrowthitectSecrets of Client-Winning Architecture Websites (with Nikita Morell)#31: Most architects struggle with the same big question:What should my website actually be doing for me?In this episode, I sit down with Nikita Morell, the go-to copywriter and messaging strategist for architects, to break it down step by step. Together we explore how to move beyond a “pretty portfolio” site and create a website that wins the right clients, consistently.Join Nikita’s newsletter: https://nikitamorell.com/newsletter/ Work with Tyler: Send the word “Grow” to hello@growthitect.com⸻
2025-08-2735 minGrowthitectWhy Radical Transparency is Your Secret RFP Weapon (with Lisa Sauve of SYNECDOCHE)#30: Lisa Sauve, CEO and Principal of SYNECDOCHE, joins us to reveal how her Detroit-based architecture studio won a major cultural project in a new market by pushing back against the original RFP.PS - If you’re a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studioLearn more about SYNECDOCHE: https://www.synecdoche.design/ Here’s what you’ll learn in the episode: → What no-portfolio strategy got SYNECDOCHE invited to pitch for a major cult...
2025-08-0640 minGrowthitect1-Year-Old Architecture Studio Lands Major NYC Client (Alexander Buckeridge of Studio Bucky)#29: Alexander Buckridge returns to Growthitect just over a year into launching Studio Bucky, revealing how he landed his biggest project yet. We dive deep on Bucky’s strategies, lessons, and mindset shifts behind continued growth as a new firm owner.PS - If you’re a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studioLearn more about Studio Bucky: https://studiobucky.com/Here’s what you’ll learn in the episode: → What never fails to ke...
2025-07-3033 minGrowthitectHow To Land Massive Clients With a Small Team (Joseph Cole of Culture Architecture and Design)#28: Joseph Cole, CEO and founder at Culture Architecture and Design, joins us to share how building a strong studio culture can be the foundation for scaling a successful firm. In this episode, we dive into Joseph's unconventional strategies for landing massive projects with a small team and the mindset shifts that set his practice apart.PS - If you’re a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studioLearn more about Culture Architecture and Design: https://www.culturearch.com/...
2025-07-2340 min
Archi-Tech NetworkEP 59 | How to Land Clients and Grow your Architecture Practice | Growthitect | Tyler SuomalaIn this episode of the ATN Podcast, we sit down with Tyler Suomala founder of Growthitect, a platform dedicated to helping architects grow their businesses through proven sales and marketing strategies.Tyler shares actionable insights on how architects can land real clients, stand out in a competitive market, and build a thriving architecture practice. We dive deep into:How to attract and win the right clientsSales and marketing growth hacks tailored for architectsThe mindset shift from designer to business ownerCommon mistakes architects make when running their own practiceHow Growthitect is reshaping the way architects think about business development
2025-06-101h 05GrowthitectCan “Try Before You Buy” Work for Architects? (with Cavin Costello of The Ranch Mine)#27: Cavin Costello, Principal at The Ranch Mine, joins the show to talk about the bold new strategy he and his wife are championing: designing and building model homes that double as short-term rentals and immersive client experiences. We dive into the risks, logistics, and big opportunities behind their approach and what it could mean for architects who want to break the mold.PS - If you’re a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studioLearn more about The Ra...
2025-05-2843 minGrowthitectWhat Great Architects Do After Winning the Job (with Jenn Rittler of Moody Nolan)#26: Jenn Rittler, Associate Principal at Moody Nolan, provides a deep dive into one of the most overlooked parts of winning work: what happens after the contract is signed. Using the massive, multi-phase Penn State Intramural Building as a case study, Jenn shares how great firms keep earning trust long after the kickoff meeting. From joining projects mid-stream to aligning with clients and managing complex teams, this episode is all about leading with clarity and impact.PS - If you’re a growth-minded firm owner or leader, apply to join us inside The Studio - ht...
2025-05-2141 minGrowthitectHow Perkins&Will Won A Groundbreaking Public School Project (with Laura Gwyn, Managing Director)#25: What does it take to win one of the most groundbreaking public school projects in the US? Laura Gwyn, Managing Director at Perkins&Will, joins Tyler Suomala to share how her team secured the first Living Building Certified public school. From building a mission-driven team to delivering a pitch that combined expertise with authenticity, Laura breaks down what it really takes to lead at the highest level.PS - If you’re a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studio...
2025-04-3043 minGrowthitectRenovating Mies van der Rohe’s Seagram Building with Marc Spector (How He Got the Job)#24: Marc Spector, founder of Spector Companies, unpacks landing one of the most iconic projects of his career: a commission inside the legendary Seagram Building by Mies van der Rohe. No flashy pitches. No designs. Just pure, relationship-driven strategy. In this conversation, Marc breaks down how trust, intuition, and human connection led his team to win big, proving that sometimes, the most powerful tool in architecture isn’t the drawing board – it’s the people around it.PS - If you’re a growth-minded firm owner or leader, apply to join us inside The Studio - https...
2025-04-2346 minGrowthitectThe Unspoken Reason Clients Say Yes to Architects (w/ Alex Gore of F9 Productions)#23: How do the best residential architecture firms win work? Alex Gore of F9 Productions has figured it out. In this episode, he breaks down the real strategies behind standing out in architecture – and reveals how his team landed a dream high-end residential project in Boulder, Colorado.PS - If you’re a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studioHere’s what you’ll learn in the episode: → What never fails to make architects instantly m...
2025-04-1643 min
Design Nerds AnonymousWhat Most Companies Get Wrong: Online Presence Strategies in the Digital-First EraIn today’s digital-first world, your website isn’t just a tool—it’s your first impression. If potential clients struggle to navigate your site, find outdated information, or encounter friction at every turn, they’ll leave.In this episode, Amanda Schneider is joined by two experts, Tyler Suomala and Erica Waayenberg, to break down exactly what companies get wrong when it comes to their digital presence—and how to fix it. From architecture firms to product manufacturers, businesses across the built environment must rethink their websites to inspire, inform, and convert visitors into loyal clients.
2025-04-0339 minGrowthitectHow to Win Architecture RFPs Against Industry Giants as a Small Firm (with Andrew Lyon of Studio Lyon/Szot)#22: Partner and Founder at Studio Lyon/Szot reveals how his eight-person firm went head-to-head with global giants – and won. This is the ultimate David vs. Goliath story, packed with raw insights, bold strategies, and the mindset shifts that made it possible. If you’ve ever wondered how a small firm can punch above its weight and land game-changing opportunities, this episode is for you.PS - If you’re a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studioHere’s what you’...
2025-04-0246 minGrowthitectHow Sweet Sparkman Won an International Competition (with Lissette Callejas)#21: Lissette Callejas, Director of Marketing at Sweet Sparkman, reveals the strategies that propelled her firm to win in the Reimagining Pei International Competition. We break down the secrets behind standout proposal submissions – what works, what doesn’t, and how to position your firm as the obvious choice. Get ready to dive deep into how to elevate your marketing game.PS - If you’re a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studioHere’s what you’ll learn in the episod...
2025-03-2644 min
Dirt NCInterview with Tyler Suomala of Growthitect in Charlotte, NCSend us a textSummary: Tyler and I talk all about growing an architecture media business.________________________________________________________Sponsor: This show is supported by the Top Five Newsletter. If you want a simple and to-the-point update on Raleigh commercial development you can subscribe to the Top Five. It’s free if you want it to be!________________________________________________________Big Take Aways:- Best advice to architects: Write well, ask better questions.- Sales is a losing game.- The challenges and op...
2025-03-131h 08GrowthitectMillion Dollar Pricing Strategies (with Alexander Buckeridge of Studio Bucky)#20: Alexander Buckeridge of Studio Bucky joins us again to share exciting updates on his firm's global success and discuss his pricing strategies for a major upcoming project. We'll dive deep into how he plans to navigate the complexities of a high-end residential design.→ How did Alexander secure a big residential project from a former retail client?→ What are Alexander’s strategies for defining clear deliverables and revision terms in a long-term project? → How does he plan to structure his pricing packages to fit different client needs? → Why is ‘padding’ impor...
2024-12-2640 minGrowthitectHow To Build Awareness In Your Market (with Graham Irwin of Essential Habitat Architecture)#19: Graham Irwin, owner of Essential Habitat Architecture, joins Tyler Suomala to delve into effective strategies for lead generation and maintaining client relations in the architecture industry. This episode provides insights drawn from Graham's 20+ years of experience running a solo practice across different business processes and marketing strategies.→ What are the key elements in developing a sustainable system for client referrals? → How can architects differentiate their marketing efforts to focus on solving client problems? → How has the shift to millennials impacted client engagement and lead generation? → How does Graham utilize soc...
2024-12-1846 minGrowthitectThis Architect’s Formula for Firm Growth (with Rachael Smith of Lighthouse Studio)#18: Rachael Smith of Lighthouse Studio joins us to explore how to expand her business and optimize her project workflows. We delve into the nuances of project management, client contracts, and how to scale a high-end residential architecture firm.In this conversation, we discuss:→ How planning work schedules ensures a consistent project pipeline while allowing time for business development→ How to lock clients into larger and longer contracts (and why that’s better for the architect and the client)→ The benefits of using simple tools like spreadsh...
2024-12-1146 minGrowthitectBuilding A Business Development Playbook (with Lori Beppu and Glen Cordova of BMA Architects)#17: Lori Beppu and Glen Cordova of BMA Architects join me to dive into the intricacies of networking, business development, and their journey as new partners in a high-end residential architecture firm. Listen as we explore effective strategies for client acquisition, relationship building, and maintaining exclusivity in a competitive market.→ Are live events a good way to identify potential contractors and partners?→ What are the best practices for maintaining relationships with partners and staying top-of-mind for referrals?→ Why creating a waitlist for their high-demand projects might be the best move→ Le...
2024-12-0441 minGrowthitectUsing AI To Market Your Architecture Firm (with Michael Maturo of DYAMI Architecture)#16: Michael Maturo of DYAMI Architecture joins us to explore how AI can transform marketing and sales processes in the architecture industry. From handling complex projects to optimizing client engagement, Michael shares his invaluable 20-year industry experience.We dive into:→ Using AI to organize content and create standard operating procedures (SOPs) for architecture firms→ What are the benefits and challenges of using AI tools like ChatGPT or evyAI for content creation?→ How does DYAMI Architecture leverage AI to target content towards specific market segments?→ Michael's advice on sales an...
2024-11-2756 minGrowthitectHow To Use Events to Find Your Next Client (with Bradly Hirdes of Ordinary Architecture Practice)#15: Bradly Hirdes of Ordinary Architecture Practice joins host Tyler Suomala to discuss proactive business development and networking strategies for architecture firms. Hear how Bradly navigates client relationships and expands his network in Houston, Texas.We dive into:→ Showing genuine curiosity in building client relationships→ How often should architects engage in networking events to build and maintain relationships?→ What is the importance of formalizing a relationship management system for architecture firms?→ Scheduling regular time for outreach and networking efforts→ The power of hosting regular social events to...
2024-11-2038 minGrowthitectHow To Expand Your Client Base (with Anamargarita Baasch of Baasch Gallegos Architects)#14: Anamargarita Baasch, a Venezuelan architect and firm owner now practicing in the US, joins us to discuss overcoming the challenges of outreach and building a diversified client base. We delve into proactive networking strategies and the potential of targeting niche markets in high-end residential and commercial projects.We dive into:→ Strategies to help overcome the reluctance to call strangers→ Setting a regular time for outreach activities→ Why you need to choose a specific market focus for the next six months→ Preferences between high-end residential and commercial projects...
2024-11-1341 minGrowthitectHow To Prove The Value of Good Design (with Tyler Mikolajczak of Built Studio)#13: Tyler Mikolajczak of Built Studio joins me to tackle two very common challenges. First, how architects can succinctly describe what they do and who they help. Then, how to make the value of good design more clear and obvious to clients. Join us as we unpack the strategies for engaging clients and the essentials of crafting compelling business messages.We dive into:→ A formula to succinctly describe your business message→ How do you prioritize client engagement throughout the design process?→ Tyler Mikolajczak’s approach to "high-per...
2024-11-0640 minGrowthitectBuilding An Architecture Marketing Strategy From Scratch (with Jason Altman of WLP Associates)#12: Jason Altman of WLP Associates joins me to discuss actionable marketing strategies for architecture firms with limited resources. This episode dives into overcoming common marketing challenges and highlights effective techniques to diversify client acquisition.We dive into:→ What are the most common mistakes architecture firms make in their marketing efforts?→ How can firms with limited resources begin to build a solid marketing strategy?→ Why is LinkedIn a preferred platform for marketing in the architecture industry?→ How can architecture firms effectively integrate video content into their marketing strategy...
2024-10-3045 minGrowthitectHow To Impress Clients with a Killer Onboarding Package (with Matt Forget of 5 Architecture)#011: Ever wondered how to create a lasting client experience in architecture? Matt Forget, co-owner of 5 Architecture in Florida, joins us to kick off Season 2 by diving into client onboarding experiences and his sales strategies.We dive into:→ What are some of the successful pricing strategies in architecture?→ Why are memorable client onboarding and closing experiences so crucial?→ What are the steps in Matt's sales and onboarding process?→ How can you use humor and creative labelling in proposals?→ What are the proactive measures f...
2024-10-2337 minGrowthitectArchitecture and Alcohol with Alexander Buckeridge of Studio Bucky#10: Alexander Buckeridge, of Studio Bucky, and I sit down with our favorite drinks to celebrate his success and the end of Season 1. And this time, I finally get to ask Alexander some questions!→ What advice does he have for architects that want to start their own firm? → What are most architects overlooking? → What are his long term goals with Studio Bucky? → What’s his most controversial point of view on architecture? → What’s his biggest takeaway from our time together?00:00 Podcast Intro 01:01 Introduction and Whiskey Talk 03:30 Celebrating Season One Finale 04:24 Adv...
2024-08-2149 minGrowthitectHow To Keep Winning Clients#09: In this episode, I share multiple strategies for building a sustainable pipeline of future clients with NYC-based architect Alexander Buckeridge.We dive into:→ How to use the momentum from his first client to get more clients → How to manage a lead pipeline and a sales pipeline → How to identify if a real client opportunity exists00:00 Episode Intro 01:59 Future Projects and Networking 06:27 Managing Relationships with CRM Tools 07:16 Understanding Lead vs. Sales Pipeline 08:23 Defining Project Criteria 09:51 Effective Client Communication Strategies 15:48 A Word From Our Sponsor 19:29 Prioritizing and Following U...
2024-08-1429 minGrowthitectHow To Get Your First Architecture Client#08: Hey friends, Tyler Suomala here, your host of the Growthitect podcast. In this episode, NYC-based architect Alexander Buckeridge and I reflect on his journey to landing his first client.We dive into:→ What happened on the final call before winning the project → The project timeline and his plan for execution → Why this is the first step of building a sustainable business00:00 Podcast Intro 01:47 Starting a Promising Client Meeting 02:24 Securing the First Client 03:09 Project Details and Initial Steps 03:56 Celebrating the Win 04:24 Reflections on the Journey 05:17 Planning and Preparatio...
2024-08-0723 minGrowthitectHow To Manage Sales Operations As A Small Architecture Firm#07: Hey friends, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I advise Alexander Buckeridge, an NYC-based architect that just launched his own firm, Studio Bucky.We dive into:→ How to manage a sales pipeline → How to think about workload delegation → How to create offers that overcome client hesitations00:00 Episode Intro 00:48 Podcast Intro 01:54 Pipeline Building and CRM Tools 10:15 Delegating Tasks and Scaling Up 11:01 Exploring Remote Teams and Global Workforce 15:52 A Word From Our Sponsor 17:12 How To Sequence Outreach 19:04 Low-Cost, High-Value Offers 23:19 Podcast...
2024-07-3123 minGrowthitectHow To Negotiate As An Architect#06: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I advise Alexander Buckridge, an NYC-based architect that just launched his own firm, Studio Bucky.He’s trying to win his first project, so we dive into how Alexander can approach the conversation and negotiate effectively. The conversation is packed with nuggets like how to prepare for the call, how to identify the decision maker, and what vocabulary works best in a negotiation.00:00 Episode Intro01:54 LinkedIn Strategies02:56 Setting Up Your LinkedIn Business Page03:51 Maximizing Personal Profile Engagement04:33 Le...
2024-07-2438 minGrowthitectLinkedIn Growth Hacks for Architects#05: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, an NYC-based architect launching his own firm, Studio Bucky.We dive into how Alexander can leverage LinkedIn to attract high-quality clients. Learn how to grow your company account, setup your personal account for success, and divide your content properly.Plus we discuss how to send an effective launch announcement to your network.00:00 Episode Intro 01:54 LinkedIn Strategies 02:56 Setting Up Your LinkedIn Business Page 03:51 Maximizing Personal Profile Engagement 04:33 Leve...
2024-07-1720 minGrowthitectHow To Win Big Projects As A New Architecture Firm#04: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, a NYC-based architect launching his own firm.We dive into two potential projects that Alexander is trying to win right now. The first is a large distillery project in Ireland with roots from Alexander’s childhood. The second is some smaller scale installations for a developer in NYC.Listen in to understand how to approach projects as a new firm and give yourself the best chance of success!00:00 Episode Intro ...
2024-07-1023 minGrowthitectArchitecture Brand & Website Design Critique#03: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, a NYC-based architect launching his own firm.In this consult, we dive into the brand identity and website design of Alexander's new firm, Studio Bucky. You’ll hear the unique way that Alexander approached his brand identity and what my recommendations to dramatically improve conversions from his website.If you’ve ever wondered about what goes into the brand and website design of an architecture firm, then this is for you![0...
2024-07-0331 minGrowthitectArchitecture Proposal Mistakes To Avoid#02: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, a NYC-based architect launching his own firm. We dive into Alexander's first proposal experience, the challenges he faced with project rejections, and strategies for using these setbacks as growth opportunities. I offer practical advice for improving client interactions, setting clear budget expectations, and structuring tiered pricing.Tune in to gain valuable insights on overcoming the initial hurdles of starting an architecture practice.[0:00] Podcast Intro[01:57] Warm Emails[18:00] C...
2024-06-2631 minGrowthitectWhen To Start An Architecture Firm#01: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I’m excited to introduce you to Alexander Buckeridge, an architect based in NYC who’s taking the bold step of starting his own firm.Alexander’s journey is incredibly inspiring. He’s worked at some of the most notable architecture firms in both Europe and the U.S., and now he’s venturing out on his own. We dive into some key topics that I think you'll find really valuable, like how to balance design with business management, the importance of having clear miss...
2024-06-1925 min
Inside The Firm346 – Lower Fees Only To Attract Lower Quality ClientsOn this episode of Inside the Firm, architecture billings are down nationwide, then the housing crisis continues, and last but not least it’s Rachael versus Tyler Suomala as we race to the bottom! Join us as we go back Inside the Firm!
2024-05-2430 min
Single Serves PodcastSingle Serves ep. 406 - Wainwright on Sales as ConversationsMark Wainwright is the founder and Principal Consultant at Wainwright Insight, a sales consultancy for professional services firms. After over 20 years working with various professional services firms, Mark created Wainwright Insight to address the lack of sales expertise in said firms, and to help experts sell better. Mark bills himself as a "Part-time Sales Manager for Part-time Salespeople" like architects, engineers, and financial advisors who need to get organized, build future sales leaders, and grow their firms.
Other related episodes mentioned in this interview: 401 w/ Tyler Suomala and 405 w/ Kim Seldon.
About the podcast: Single Serves...
2023-11-0140 min
The Creative Insider0131 SMART AND SIMPLE TACTICTS to attract Architecture clients w/Tyler Suomala
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Time Stamps:
(00:00:00) -Intro
(00:04:00)-Who is Tyler
(00:06:03) How did he decide to share the Tactics
(00:09:53) His role at Monograph
(00:11:51) How did he join the Tech Industy
(00:13:25) Toxic architecture
(00:21:00) How was starting his own practice
(00:24:29) Did he have any fears starting his practice
(00:27:53) Student debt
(00:32:16) How to mitigate risk when starting a business
(00:37:21) What kind of Portfolio do you need
(00:43:44) Shoul...
2023-10-241h 35Inside The Firm322 – 25 Ways Architects Save Clients MoneyOn this episode of Inside the Firm, Alex and Lance showcase 25 ways architects can save clients money by Tyler Suomala, then some economic updates and it ain’t looking good, plus a new cost-calculation tool by William J. Martin, and last but not least more A.R.E. Jeopardy!. Join us as we go back Inside
2023-10-0636 minInside The Firm320 - Why Should You Hire an Architect?On this episode of Inside the Firm, Alex gives us his housing and construction industry updates, next more “Hire an Architect” posts by Tyler Suomala, and last but not least Nick is back with Nick Reads! Join us as we go back Inside the Firm!
2023-09-0830 minInside The Firm319 – Where the Economy Goes, We Go.On this episode of Inside the Firm, Alex gives us an inflation and architectural billings update, next “Hire an Architect” posts by Tyler Suomala, and last but not least more A.R.E. Jeopardy!. Join us as we go back Inside the Firm!
2023-09-0125 min
Business of Architecture Podcast458: Growing a Pipeline of Prospects with Tyler SuomalaToday I will be speaking with Tyler Suomala, a serial learner obsessed with helping architects optimize all things business development, sales, marketing, and operations. Before transitioning into Business Development at Monograph, Tyler worked in both large and small architecture offices and also ran his own architectural design studio for 2.5 years. He holds a B.S. in Architecture from the University of Michigan and a Masters in Architecture from Princeton University. Tyler is currently creating a community of architects at TylerTactics.com, where he sends one quick & powerful tactic each week to help architects communicate their...
2023-03-2759 minBusiness of Architecture Podcast458: Growing a Pipeline of Prospects with Tyler SuomalaToday I will be speaking with Tyler Suomala, a serial learner obsessed with helping architects optimize all things business development, sales, marketing, and operations. Before transitioning into Business Development at Monograph, Tyler worked in both large and small architecture offices and also ran his own architectural design studio for 2.5 years. He holds a B.S. in Architecture from the University of Michigan and a Masters in Architecture from Princeton University. Tyler is currently creating a community of architects at TylerTactics.com, where he sends one quick & powerful tactic each week to help architects communicate their...
2023-03-2759 min
Practice Disrupted by Practice of ArchitectureArchitecture And: Business DevelopmentEpisode 107: Architecture, And: Business DevelopmentHow do architects leverage their skillset to become better at sales?This week on Practice Disrupted, we follow the career path of an architect turned architechie who landed in the business development side of a tech company, Monograph. If you are interested in learning more about other roles that architects can have in tech, this one is for you! We take a deep dive with our guest, Tyler Suomala, on all things in architecture, the realities of burnout running your own practice, entrepreneurship, the search for an architecturally a...
2023-03-2351 min
A Student's PerspectiveSeason 8 Episode 10- Tyler SuomalaGabriella speaks with Tyler Suomala , architect, Business Development professional at Monograph, and Founder of www.tylertactics.com ; where he offers advice and thinking points to help designers and architects "communicate their unique value" .Hear Tyler talk about having a positive mindset in approaching that first job out of school, or any job really, and remembering that no opportunity is a final opportunity so long as you keep an open mind and remember your own potential.We are grateful to Tyler for taking time to speak with us and we are sure that this conversation will resonate with young...
2023-03-2234 min
Context & Clarity for Small Firm Architects263: Your Unique Value feat. Tyler SuomalaWhat value do you bring to your clients and your work?In this podcast episode, Jeff Echols and Co-Host Katharine MacPhail welcome Tyler Suomala to Context & Clarity LIVE. Tyler does business development for Monograph and is the creator of Tyler Tactics where he helps architects communicate their unique value and attract high-quality clients.Listen to the conversation as Tyler joins us to talk about communicating your unique value.To watch the full conversation, visit YouTube. If you enjoy this show, you can find similar content at Gābl Media.M...
2023-03-0748 min
Architecture and InnovationTyler SuomalaTyler Suomala is an American designer, educator, and practitioner. He received his Master of Architecture degree from Princeton University School of Architecture where he was an Editor of Pidgin Magazine and the recipient of the Henry Adams AIA Medal.Tyler’s helping 1,000+ architects communicate their unique value and build meaningful relationships at TylerTactics.com and business development at Monograph.You can find him on the web at: https://tylertactics.com/
2023-03-0331 min
EntreArchitect Podcast with Mark R. LePageEA497: Tyler Suomala - Tyler's Tactics for Communicating Your Unique Value as an ArchitectTyler's Tactics for Communicating Your Unique Value as an ArchitectTyler is a serial learner obsessed with helping architects optimize all things business development, marketing, and operations.Before transitioning into Business Development at Monograph, Tyler worked in large and small architecture offices and also ran his own architectural design studio for 2.5 years. He holds a B.S. in Architecture from the University of Michigan and a M. Arch from Princeton University.Tyler is currently creating a community of architects at TylerTactics.com, where he sends one quick & powerful tactic each week to help...
2023-02-2442 min
Single Serves PodcastSingle Serves ep. 401 - Suomala on Attracting High-Quality ClientsTyler Suomala is a serial-learner obsessed with helping architects optimize all things business development, sales, marketing, and operations. Before transitioning into Business Development at Monograph, Tyler worked in large and small architecture offices and also ran his own architectural design studio for 2.5 years. He holds a B.S. in Architecture from the University of Michigan and a M. Arch from Princeton University.
Tyler is currently creating a community of architects at TylerTactics.com, where he sends one quick & powerful tactic to help architects attract high-quality clients every Sunday morning.
About the podcast: Single Serves is a...
2023-02-1541 min
Beyond Interior Design Podcast: For Interior Designers Who Want More#009 - Stop Being Overworked and Underpaid — Smart Growth Strategies for Designers with Creative Strategist Tyler SuomalaSend us a textThis Beyond Interior Design podcast episode focuses on the challenges and strategies for interior designers and architects in communicating our value and expertise to clients. We discuss the importance of understanding client needs, asking the right questions, showcasing problem-solving abilities, and emphasizing the broader impacts of design beyond aesthetics.What are some common challenges faced by interior designers and architects?How can interior designers achieve a balance between work and personal life?Is there a difference between balancing work and life versus integrating them?How can interior designers manage time...
2023-01-1848 min
Inside The Firm284 – Is Remote Work to Blame for Lower Productivity?On this episode of Inside the Firm Lance and Alex explore Tyler Suomala’s top 17 takeaways from the 2022 AIA report, then is remote work to blame for lower productivity, and billings are down across the nation. Join us as we go back Inside the Firm!
2022-12-0335 min
Inside The FirmMonday Morning Coffee with Tyler SuomalaTyler Suomala is a serial learner obsessed with helping architects optimize all things business development, sales, marketing, and operations. Before transitioning into Business Development at Monograph, Tyler worked in large and small architecture offices and also ran his own architectural design studio for 2.5 years. He holds a B.S. in Architecture from the University of Michigan and a M. Arch from Princeton University.
Tyler is currently creating a community of architects at TylerTactics.com, where he sends one quick & powerful tactic to help architects attract high-quality clients every Sunday morning.
2022-11-0737 min
Design to ConnectWorkshop 01: Architecture and its impactSo in June, we hosted our first workshop as Design to connect together with Tyler Suomala. During this workshop, we had the chance to connect with some of you and discuss so many interesting topics related to: 1- Issues we are facing in the industry – Office / Work Level 2- Issues that today’s Architecture / Industry Is causing on a Macro Level And reflect on some questions like : 1- What are some of the inefficiencies you encounter at work? 2- How are you contributing to your community? 3- How can we enhance existing office modules? The ideas discussed were all super i...
2022-11-0356 min
Architecture SocialHuh?! What has “BD” or “Business Development” got to do with Architecture? Ft. Tyler SuomalaIf you've ever followed a Marketing expert for the Architecture Industry, you may hear some jargon and be thinking what on earth do some of these words and abbreviations mean... A few serial offenders that should be thrown into the jargon jail that come to mind are CTA, KPI, PPC, ROI, SEO and BD. Surely some of these must be useful and important if everyones' saying them right? So what is "BD" or "Business Development" and why is it essential to practising Architecture and building a business or your online profile? Luckily I am...
2022-10-201h 00Architecture SocialHuh?! What has “BD” or “Business Development” got to do with Architecture? Ft. Tyler SuomalaIf you've ever followed a Marketing expert for the Architecture Industry, you may hear some jargon and be thinking what on earth do some of these words and abbreviations mean... A few serial offenders that should be thrown into the jargon jail that come to mind are CTA, KPI, PPC, ROI, SEO and BD. Surely some of these must be useful and important if everyones' saying them right? So what is "BD" or "Business Development" and why is it essential to practising Architecture and building a business or your online profile? Luckily I am...
2022-10-201h 00Inside The Firm277 – Why You Should Spend Advertising Money on Google AdsOn this episode of Inside the Firm Lance explains why having your Google Business listing complete and full of five-star reviews is so important, then why you should ditch advertising on Facebook and concentrate on Google AdWords, what to do about rude potential clients, then your shot of Monday Morning Coffee with Tyler Suomala, and finally Old Man River steps in for Nick for this week’s read. Join us as we go back Inside the Firm!
2022-10-0741 min
ARCHITECTING Podcast - Career + Lifestyle Mentoring for Architects looking to move beyond overwhelm and make a difference through designHave a Curious Career: Interview with Tyler SuomalaForget the path less traveled- take your career off roading! Tyler Suomala shares his industry insights and personal story. Learn why following your joy on the regular is the only way to discover true success.
Check in with yourself often to make sure you still feel good about your job. Stress or boredom are sure signs you need a change.
Never settle. Ever. The cost far exceeds any security or stability you think you’re getting.
you can’t fix a broken system by maintaining the status quo.
If everyone else is doing it one way, you should look fo...
2022-07-2534 min
Innovation DecipheredEpisode 94 | Tyler Suomala | The Importance of Business Development | Aidan Baun | InvenntOur host Aidan Baun speaks with Tyler Suomala who is part of the business development team at Monograph.
Tyler and Aidan go into depth about the challenges Tyler has identified when winning work for architecture practices. And they discuss three actions companies can take to improve their business development systems.
They also discuss the stage after winning work, and the operational challenges that artitecture owners are facing.
You can get in contact with Tyler via LinkedIn
And to learn more about Monograph visit: https://monograph.com/
#podcast #businessdevelopment #winningwork...
2022-07-2526 min
Urbcast - a podcast about cities (podcast o miastach)83: How Can Architects Work Smarter, Not Harder? (guest: Tyler Suomala - Monograph)Welcome to the 83rd episode of Urbcast, in which we will talk about: How Can Architects Work Smarter, Not Harder?
It will be a new episode from the Business Development and Communications in Architecture series, in which we will focus on finding the right audience, writing about architecture and effective PR.
Why should we talk about it?
Architects or studios do not like to talk about selling their work, but the truth is that if you are an architect you are also a salesperson. It is a useful skill that allows you to...
2022-03-0248 min