Shows
GrowthitectArchitecture and Alcohol with Alexander Buckeridge of Studio Bucky#10: Alexander Buckeridge, of Studio Bucky, and I sit down with our favorite drinks to celebrate his success and the end of Season 1. And this time, I finally get to ask Alexander some questions!→ What advice does he have for architects that want to start their own firm? → What are most architects overlooking? → What are his long term goals with Studio Bucky? → What’s his most controversial point of view on architecture? → What’s his biggest takeaway from our time together?00:00 Podcast Intro 01:01 Introduction and Whiskey Talk 03:30 Celebrating Season One Finale 04:24 Adv...2024-08-2149 minGrowthitectHow To Keep Winning Clients#09: In this episode, I share multiple strategies for building a sustainable pipeline of future clients with NYC-based architect Alexander Buckeridge.We dive into:→ How to use the momentum from his first client to get more clients → How to manage a lead pipeline and a sales pipeline → How to identify if a real client opportunity exists00:00 Episode Intro 01:59 Future Projects and Networking 06:27 Managing Relationships with CRM Tools 07:16 Understanding Lead vs. Sales Pipeline 08:23 Defining Project Criteria 09:51 Effective Client Communication Strategies 15:48 A Word From Our Sponsor 19:29 Prioritizing and Following U...2024-08-1429 minGrowthitectHow To Get Your First Architecture Client#08: Hey friends, Tyler Suomala here, your host of the Growthitect podcast. In this episode, NYC-based architect Alexander Buckeridge and I reflect on his journey to landing his first client.We dive into:→ What happened on the final call before winning the project → The project timeline and his plan for execution → Why this is the first step of building a sustainable business00:00 Podcast Intro 01:47 Starting a Promising Client Meeting 02:24 Securing the First Client 03:09 Project Details and Initial Steps 03:56 Celebrating the Win 04:24 Reflections on the Journey 05:17 Planning and Preparatio...2024-08-0723 minGrowthitectHow To Manage Sales Operations As A Small Architecture Firm#07: Hey friends, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I advise Alexander Buckeridge, an NYC-based architect that just launched his own firm, Studio Bucky.We dive into:→ How to manage a sales pipeline → How to think about workload delegation → How to create offers that overcome client hesitations00:00 Episode Intro 00:48 Podcast Intro 01:54 Pipeline Building and CRM Tools 10:15 Delegating Tasks and Scaling Up 11:01 Exploring Remote Teams and Global Workforce 15:52 A Word From Our Sponsor 17:12 How To Sequence Outreach 19:04 Low-Cost, High-Value Offers 23:19 Podcast...2024-07-3123 minGrowthitectHow To Negotiate As An Architect#06: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I advise Alexander Buckridge, an NYC-based architect that just launched his own firm, Studio Bucky.He’s trying to win his first project, so we dive into how Alexander can approach the conversation and negotiate effectively. The conversation is packed with nuggets like how to prepare for the call, how to identify the decision maker, and what vocabulary works best in a negotiation.00:00 Episode Intro01:54 LinkedIn Strategies02:56 Setting Up Your LinkedIn Business Page03:51 Maximizing Personal Profile Engagement04:33 Le...2024-07-2438 minGrowthitectLinkedIn Growth Hacks for Architects#05: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, an NYC-based architect launching his own firm, Studio Bucky.We dive into how Alexander can leverage LinkedIn to attract high-quality clients. Learn how to grow your company account, setup your personal account for success, and divide your content properly.Plus we discuss how to send an effective launch announcement to your network.00:00 Episode Intro 01:54 LinkedIn Strategies 02:56 Setting Up Your LinkedIn Business Page 03:51 Maximizing Personal Profile Engagement 04:33 Leve...2024-07-1720 minGrowthitectHow To Win Big Projects As A New Architecture Firm#04: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, a NYC-based architect launching his own firm.We dive into two potential projects that Alexander is trying to win right now. The first is a large distillery project in Ireland with roots from Alexander’s childhood. The second is some smaller scale installations for a developer in NYC.Listen in to understand how to approach projects as a new firm and give yourself the best chance of success!00:00 Episode Intro ...2024-07-1023 minGrowthitectArchitecture Brand & Website Design Critique#03: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, a NYC-based architect launching his own firm.In this consult, we dive into the brand identity and website design of Alexander's new firm, Studio Bucky. You’ll hear the unique way that Alexander approached his brand identity and what my recommendations to dramatically improve conversions from his website.If you’ve ever wondered about what goes into the brand and website design of an architecture firm, then this is for you
Business of Architecture Podcast458: Growing a Pipeline of Prospects with Tyler SuomalaToday I will be speaking with Tyler Suomala, a serial learner obsessed with helping architects optimize all things business development, sales, marketing, and operations. Before transitioning into Business Development at Monograph, Tyler worked in both large and small architecture offices and also ran his own architectural design studio for 2.5 years. He holds a B.S. in Architecture from the University of Michigan and a Masters in Architecture from Princeton University. Tyler is currently creating a community of architects at TylerTactics.com, where he sends one quick & powerful tactic each week to help architects communicate their...2023-03-2759 minBusiness of Architecture Podcast458: Growing a Pipeline of Prospects with Tyler SuomalaToday I will be speaking with Tyler Suomala, a serial learner obsessed with helping architects optimize all things business development, sales, marketing, and operations. Before transitioning into Business Development at Monograph, Tyler worked in both large and small architecture offices and also ran his own architectural design studio for 2.5 years. He holds a B.S. in Architecture from the University of Michigan and a Masters in Architecture from Princeton University. Tyler is currently creating a community of architects at TylerTactics.com, where he sends one quick & powerful tactic each week to help architects communicate their...2023-03-2759 min
A Student's PerspectiveSeason 8 Episode 10- Tyler SuomalaGabriella speaks with Tyler Suomala , architect, Business Development professional at Monograph, and Founder of www.tylertactics.com ; where he offers advice and thinking points to help designers and architects "communicate their unique value" .Hear Tyler talk about having a positive mindset in approaching that first job out of school, or any job really, and remembering that no opportunity is a final opportunity so long as you keep an open mind and remember your own potential.We are grateful to Tyler for taking time to speak with us and we are sure that this conversation will resonate with young...2023-03-2234 min
Architecture and InnovationTyler SuomalaTyler Suomala is an American designer, educator, and practitioner. He received his Master of Architecture degree from Princeton University School of Architecture where he was an Editor of Pidgin Magazine and the recipient of the Henry Adams AIA Medal.Tyler’s helping 1,000+ architects communicate their unique value and build meaningful relationships at TylerTactics.com and business development at Monograph.You can find him on the web at: https://tylertactics.com/2023-03-0331 min
EntreArchitect Podcast with Mark R. LePageEA497: Tyler Suomala - Tyler's Tactics for Communicating Your Unique Value as an ArchitectTyler's Tactics for Communicating Your Unique Value as an ArchitectTyler is a serial learner obsessed with helping architects optimize all things business development, marketing, and operations.Before transitioning into Business Development at Monograph, Tyler worked in large and small architecture offices and also ran his own architectural design studio for 2.5 years. He holds a B.S. in Architecture from the University of Michigan and a M. Arch from Princeton University.Tyler is currently creating a community of architects at TylerTactics.com, where he sends one quick & powerful tactic each week to help...2023-02-2440 min
Single Serves PodcastSingle Serves ep. 401 - Suomala on Attracting High-Quality ClientsTyler Suomala is a serial-learner obsessed with helping architects optimize all things business development, sales, marketing, and operations. Before transitioning into Business Development at Monograph, Tyler worked in large and small architecture offices and also ran his own architectural design studio for 2.5 years. He holds a B.S. in Architecture from the University of Michigan and a M. Arch from Princeton University.
Tyler is currently creating a community of architects at TylerTactics.com, where he sends one quick & powerful tactic to help architects attract high-quality clients every Sunday morning.
About the podcast: Single Se...2023-02-1541 min
Inside The FirmMonday Morning Coffee with Tyler SuomalaTyler Suomala is a serial learner obsessed with helping architects optimize all things business development, sales, marketing, and operations. Before transitioning into Business Development at Monograph, Tyler worked in large and small architecture offices and also ran his own architectural design studio for 2.5 years. He holds a B.S. in Architecture from the University of Michigan and a M. Arch from Princeton University.
Tyler is currently creating a community of architects at TylerTactics.com, where he sends one quick & powerful tactic to help architects attract high-quality clients every Sunday morning.2022-11-0737 min
Urbcast - a podcast about cities (podcast o miastach)83: How Can Architects Work Smarter, Not Harder? (guest: Tyler Suomala - Monograph)Welcome to the 83rd episode of Urbcast, in which we will talk about: How Can Architects Work Smarter, Not Harder?
It will be a new episode from the Business Development and Communications in Architecture series, in which we will focus on finding the right audience, writing about architecture and effective PR.
Why should we talk about it?
Architects or studios do not like to talk about selling their work, but the truth is that if you are an architect you are also a salesperson. It is a useful skill that allows you to...2022-03-0248 min