Shows
Podiatry MarketingUsing Audio to Market Your Podiatry Business💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the use of audio to enhance your podiatry business. Learn the history of audio, its impact on society, and the power of podcasts for marketing. Tyson and Jim discuss the benefits of audio over video, how to improve audio quality, and the potential for brand recognition. They also provide practical tips on creating and editing audio content, selecting the right tools, and the...2025-07-1426 minPodiatry MarketingHow to Keep Your Clinic Visible in Google’s AI-Powered Search💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the latest shifts in Google’s search functionalities influenced by AI, including the AI overview and AI mode features. Learn how these changes affect podiatry practices and gain insights on optimizing your website for better visibility and patient engagement. With practical tips on SEO, patient reviews, and creating relevant content, this episode is a must-watch for podiatrists aiming to stay ahead in the digit...2025-07-0730 minPodiatry MarketingWhy Your Reception Area Might Be Killing Your Marketing💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the crucial role that your reception area plays in your overall marketing strategy. They discuss how a subpar reception experience can undo all your hard work in online and offline marketing, highlighting the importance of first impressions. Jim and Tyson cover various aspects such as maintaining a clutter-free and professional reception area, the significance of consistent branding, and the impact of friendl...2025-06-3027 minPodiatry MarketingThe Perfect Patient Review Workflow💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the crucial topic of patient reviews and their impact on your practice's online visibility. Discover the essential workflow for generating perfect reviews, learn about the importance of timely and recent reviews, and get insights into the best tools and strategies for amplifying positive feedback. From asking patients for reviews to guiding them through the process and utilizing reviews in your marketing, this episode...2025-06-2325 minPodiatry MarketingWhich Marketing Metrics Actually Matter?💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the marketing metrics that truly matter for podiatry businesses. They delve into how to identify and focus on performance metrics over vanity metrics, ensuring that your marketing efforts are driving real business growth. Key topics include tracking new patient leads, understanding patient conversion rates, calculating the cost per lead, measuring patient retention rates, and determining the average revenue per patient. Tune in for pra...2025-06-1625 minPodiatry MarketingLocal SEO Basics for Podiatrists: Visibility, Reviews, and Results💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the essentials of local SEO for podiatry practices. Learn practical tips on optimizing your Google Business profile, the importance of relevant and local content, leveraging patient reviews, and various tools to measure your local SEO performance.Whether you manage your own marketing or work with a professional, this episode provides valuable insights to boost your clinic's online visibility and attract...2025-06-0929 minPodiatry MarketingRepurposing Content: One Video, Five Marketing Pieces💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the art of repurposing content. Starting with a lighthearted discussion about Tyson's love for maple syrup, they transition to the main topic: how podiatrists can efficiently reuse a single video to create multiple marketing assets. Learn about the importance of creating short, concise videos aimed at your ideal patients and how to transform them into social media clips, blog posts, newsletters, quotes...2025-06-0225 minPodiatry Marketing5 Smart Ways to Use AI in Your Podiatry Practice💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the top 5 practical applications of AI for podiatry practices. The discussion covers leveraging AI tools like ChatGPT for patient communication, creating blog content, enhancing social media presence, personalizing responses to Google reviews, and improving hiring processes. Learn how to efficiently use AI to attract your ideal patients, manage clinic operations, and save time. Don't miss out on these invaluable tips for integra...2025-05-2631 minPodiatry MarketingFrom First Visit to Raving Fan: How to Wow Your Patients💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of creating raving fans for your business. They explore key strategies podiatrists can use to wow their patients, from making great first impressions to effective communication and unexpected personal touches. Learn how transforming existing patients into advocates can be a cost-effective marketing strategy, leading to a solid, loyal patient base that drives your practice forward.✉️ CONTACTjim@podiatr...2025-05-1929 minPodiatry MarketingTeach, Learn, Grow: Why Mentoring Is a Marketing Advantage💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the value and benefits of mentoring podiatry students and residents. They explore how mentoring not only helps the students but also provides the mentors with fresh perspectives, updates on industry trends, and even potential future associates for their practices. The discussion covers practical tips for integrating students into a practice, the importance of fostering a positive learning environment, and the marketing benefits of bein...2025-05-1226 minPodiatry MarketingWhy Some Podiatrists Don't Like Marketing💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore why some podiatrists are averse to marketing. Touching on common misconceptions, such as marketing being time-consuming, costly, and requiring expertise, they discuss how these beliefs can hinder practice growth. They also share strategies for effective marketing, emphasizing consistency and understanding your ideal patient. Learn how to overcome the fear of failure and make marketing a fun and integral part of your practice.✉️...2025-05-0524 minPodiatry MarketingCommunity Connections: Elevating Your Practice Through Local Engagement💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss various strategies for building strong community connections to bolster your podiatry practice. They emphasize the importance of being actively involved in local events such as sports sponsorships and health screenings, as well as the benefits of collaborating with other local businesses and organizations. From hosting educational workshops to encouraging your staff to volunteer, the duo provide actionable tips on fostering community relationships that ca...2025-04-2823 minPodiatry MarketingDo You Need to Differentiate Your Podiatry Business?💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the importance of differentiating your podiatry practice. Tyson shares insights from a Q&A session he listened to on the $100 MBA podcast that inspired today's topic. We discuss why it's beneficial to set your business apart, even if you have a steady stream of patients. Tyson recounts his personal experience in Cairns, Australia, and how he successfully differentiated his practice by serving...2025-04-2123 minPodiatry MarketingBack to Basics: Mastering Your Podiatry Clinic's Marketing💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of mastering the fundamental aspects of podiatry marketing before diving into advanced techniques like AI and ChatGPT. They emphasize the need for a great clinic website, optimizing for organic and paid search results, building a strong online reputation, educating and communicating with patients through newsletters, and raising awareness through targeted ads on platforms like Instagram and Facebook. Tune in to learn h...2025-04-1433 minPodiatry MarketingYour Packaging Is A Massive Marketing Opportunity💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the overlooked marketing potential in product packaging. In this episode, Tyson shares his unique experience with Vino Mofo's innovative wine box, which sparked ideas on how podiatrists can apply similar strategies to their practice. They explore the importance of adding humor, educational content, and unique designs to everyday items like business cards, envelopes, and orthotic packaging. Learn how small changes can make your b...2025-04-0717 minPodiatry MarketingSlow Times, Fast Results: Boosting Podiatry Appointments💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies to boost podiatry appointments during slow periods through tactics like optimizing Google search ads, enhancing local search strategies, email reactivation campaigns, and leveraging paid social ads. The hosts also share interesting trivia about turkeys and chickens and emphasize the importance of maintaining patient communication through newsletters. Don't miss this insightful episode!✉️ CONTACTjim@podiatrygrowth.com2025-03-3125 minPodiatry MarketingBusiness Name Strategy and Protection💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the strategic importance of choosing the right business name for your podiatry practice. Learn about the impact a name can have on your business identity, patient perception, and branding efforts. The hosts share valuable insights on avoiding common pitfalls such as overly complex or generic names, ensuring your name can grow with your business, and the crucial steps for protecting your name th...2025-03-2425 minPodiatry MarketingFrom Winter Lulls to Spring Surges: Understanding Seasonal Podiatry Marketing💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the intricacies of seasonality in podiatry marketing. They discuss how different times of the year can impact patient behavior and clinic profitability. Key topics include preparing for spring surges, understanding the impact of patient deductibles, and leveraging local partnerships for effective marketing. You will also learn about the importance of having a year-round marketing plan, adapting to geographic and climatic differences, and usi...2025-03-1726 minPodiatry MarketingThe 30 Day Video Challenge💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss how podiatrists can improve their video-making skills by participating in a 30-day video challenge. The duo shares their own experiences and tips on how to create engaging and authentic videos, from planning content and overcoming initial fears to utilizing editing tools. They highlight the importance of video in building trust and increasing engagement with patients, as well as offer practic...2025-03-1022 minPodiatry MarketingHow to Incentivize Your Staff to Increase Patient Reviews💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they dive into the importance of patient reviews for podiatry clinics. Tyson shares his recent trip to the UK, where the podcast's popularity is growing. The duo discusses how to incentivize staff to garner more patient reviews, outlining the benefits, such as enhanced clinic reputation, increased trust, and better visibility. They offer practical strategies like creating a bonus structure, empowering the entire...2025-03-0327 minPodiatry MarketingProduce Different Content for Each Step of the Patient Journey💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the importance of creating tailored content for each step of the patient journey. They cover the seven steps, from patients who do not know about the clinic to those who have become super fans providing testimonials. The episode stresses the need for unique content strategies to convert potential clients into loyal patients, emphasizing external and internal marketing tactics. Tune in to l...2025-02-2424 minPodiatry MarketingPodiatrists’ Guide: How to Restore Your Suspended Google Business Profile💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss what to do if your Google Business Profile gets suspended. They delve into the reasons behind such suspensions, including guideline violations, duplicate listings, and significant changes to your profile. They also share key steps for identifying the root cause and resolving the issue, while emphasizing the importance of staying proactive with your Google Business Profile to avoid future suspensions. Tune in...2025-02-1727 minPodiatry MarketingPriming Your RAS: Reticular Activating System💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the concept of the reticular activating system (RAS) and its impact on awareness and marketing strategies. Tyson shares personal stories and examples of how recognizing patterns and marketing tactics in everyday situations can lead to improved focus on attracting the ideal patients for a podiatry practice. The episode explores how to harness the power of RAS for effective marketing and bus...2025-02-1023 minPodiatry MarketingJim's Word of The Year💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the importance of consistency in both personal and professional life. Jim reveals his word of the year, 'consistency,' and shares insights on how small, incremental efforts can lead to significant achievements over time. The conversation covers various aspects such as health, goal-setting, and maintaining balanced personal and professional relationships. Tune in for practical advice and motivational tips to help yo...2025-02-0321 minPodiatry MarketingHow to Define Your Niche in Three Easy Steps💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they delve into the importance of defining a niche for your podiatry practice. They discuss why January is a busy month and share personal resolutions before diving into how to define your niche in three easy steps. Emphasizing the need for clear messaging, they explain the benefits of niche marketing, using personal experiences and famous examples like Amazon and McDonald's. They also co...2025-01-2722 minPodiatry MarketingCan Conversational AI Replace Your Call Answering Service?💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they explore the integration of Conversational AI in podiatry practices. They discuss the evolution from traditional call-handling methods like voicemails and phone trees to advanced AI systems that improve efficiency and patient experience. Learn how tools like Wendy transform appointment scheduling, patient interaction, and overall clinic operations. Discover the benefits of adopting AI early and how it can streamline workflows for both pa...2025-01-2023 minPodiatry MarketingTyson's Word for the Year & Why You Need One💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, dive into the concept of choosing a 'word of the year' for 2025. Tyson reveals his word of the year, 'contentment,' and discusses its significance in setting intentions and goals for the year. The conversation covers how a single word can guide daily actions, help make decisions, and keep one aligned with their objectives. Tune in to learn more about the imp...2025-01-1316 min