Shows
Marketing MajorS6E1: New Season, New Hosts!A new academic year means a new season of the Marketing Major pod! In this episode, you'll meet the newest podcast directors for the season where we discuss student life, marketing, and everything in between!
P.S. Count how many times we say yeah in the episode
Follow us on Instagram: @marketingmajor.mp3
2024-09-2732 min
Jabulujule 9 -12#Jabulujule - Tea Time no Lady D - Ngingowesifazane onganile obhekane nenkinga. Ngizwe ngodade kamnyeni wami, engihlebela ukuthi ngathi ubhuti wakhe usefuna ukulobola unkosikazi wesibili.Ngiyakubingelela LADY-D nomlaleli woKHOZI FM, nakhu nami ngibhekanenenkinga, ngingowesifazane ngiganile, sineminyaka eyisithupha sishadile (6 years) kodwa ezinyangeniezimbili ezedlule ngathola ukuthi umyeni nejngoba ewumuntu osebenzela esifundazwnei saseMpumalanga kunomuntu ohlalisana naye. Ubelokhu engasabuyi uma kuyisikhathi sokuthatha i(LEAVE) ubengasabuyi ekhaya noma abuyeisiskhathi esincane aphinde abuyele emuva kanti uhlala nalomuntu wesifazane, ubengasafuni nokuthingize lapha ehlala khona eMpumalanga, besekuyena kuphela omuya ekhaya nakhona ubuya isiskhathiesifishane aphinde ahambe futhi.Mam KHOZA ngigcine ngizwa ngodade wabo engihlebela ukuthi ngathi ubhuti wakhe usefunaukulobola unkosikazi wesibili kodwa lokhu ukusho ngathi uyangibuza ukuthi ngabe...2024-07-0810 minMarketing MajorS5E4: A Connection! Ft. Donnalee Riley & Amber AppahMarketing connects all of us! In this episode, Ellaine and Emmanuel host Donnalee and Amber- professionals in both fashion and interior design who are UAlberta alumni. We explore various topics and connections between the realms of marketing, fashion, design, culture, and the best campus nap spots.
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2024-05-101h 22Marketing MajorS5E3: Meet The Berliners! Ft. Kelby Zdrill & Evhan HinzIn this episode, Ellaine and Emmanuel host Kelby and Evhan from Berlin Communications, a local agency in Edmonton. We cover a bunch of topics from local agency life, culture shocks, career opportunities in marketing, missing royal family members and more!
If you're a student who wants to be on our show send us a message on our Instagram @marketingmajor.mp3 or @uama_alberta!
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2024-04-2644 minMarketing MajorS5E2: Everything From A to Z - Ft. Alex ZivkovicIn this episode, Ellaine and Emmanuel host their first student guest! We chat with Alex Zivkovic, a marketing student who does a multitude of things from 3d design to photography. We discuss creativity, marketing yourself, useful tips for students, and more!
If you're a student who wants to be on our show send us a message on our Instagram @marketingmajor.mp3 or @uama_alberta!2023-12-211h 03Marketing MajorS5E1: NEW SEASON, NEW CREWSeason 5 is officially here! This season we have both new and returning faces, listen in to get to know this years team, what we think of other business majors, and more! Link in bio! 2023-12-0129 min
Arde La Ciudad¨Día Internacional de la eliminación de la violencia contra la mujer¨En este programa conversamos con Susana, Antonella y Laura integrantes del colectivo ¨Carmelitanas en acción¨ sobre su labor en la sociedad carmelitana y sobre la conmemoración del 25 de noviembre.Además pasaron por el estudio integrantes del grupo Sonantes de Carmelo que el próximo sábado 2 de diciembre se presentarán en el teatro Uamá de Carmelo.2023-11-281h 23
Arde La Ciudad¨Fogón con Serendipia¨En este programa hablamos con los niños del grupo de teatro que dirige Fernando Pozzo sobre su estreno en el Teatro Uamá de la obra ¨El libro fantasma¨ y además hicimos un fogón con la banda serendipia, hablado y riendonos como si de una juntada de amigos se tratase con un muy lindo cierre.2023-11-241h 30Marketing MajorS4E7: Networking Nationwide: FT. Spencer Bradshaw from the Nation NetworkIn this episode Shamiale and Emmanuel chat with Spencer Bradshaw from the Nation Network and get to know his story and cover a multitude of topics from marketing in sports and marketing yourself, to consumer pet peeves and marketing trends!
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2023-11-1736 min
Women As/In ArtEpisode 19: Olivia MillerThis WAIA Wednesday, the inspiring and incredibly thoughtful curator Olivia Miller discusses de Kooning's 'slashed' women, opportunities and challenges of working in a smaller city, the inspirational significance of women-led art organizations, the contextual power of a museum, the return to craft and fiber arts in this age of AI, and an artist's original intentions versus the ever-changing meaning of their work itself.
Olivia Miller is the Interim Director and Curator at the University of Arizona Museum of Art (UAMA) where she has worked since 2012, curating or co-curating more than 30 exhibitions. She has contributed scholarship for exhibition ca...2023-11-1551 minWomen As/In ArtEpisode 19: Olivia MillerThis WAIA Wednesday, the inspiring and incredibly thoughtful curator Olivia Miller discusses de Kooning's 'slashed' women, opportunities and challenges of working in a smaller city, the inspirational significance of women-led art organizations, the contextual power of a museum, the return to craft and fiber arts in this age of AI, and an artist's original intentions versus the ever-changing meaning of their work itself.
Olivia Miller is the Interim Director and Curator at the University of Arizona Museum of Art (UAMA) where she has worked since 2012, curating or co-curating more than 30 exhibitions. She has contributed scholarship for exhibition ca...2023-11-1551 minWomen As/In ArtEpisode 19: Olivia MillerThis WAIA Wednesday, the inspiring and incredibly thoughtful curator Olivia Miller discusses de Kooning's 'slashed' women, opportunities and challenges of working in a smaller city, the inspirational significance of women-led art organizations, the contextual power of a museum, the return to craft and fiber arts in this age of AI, and an artist's original intentions versus the ever-changing meaning of their work itself.
Olivia Miller is the Interim Director and Curator at the University of Arizona Museum of Art (UAMA) where she has worked since 2012, curating or co-curating more than 30 exhibitions. She has contributed scholarship for exhibition ca...2023-11-1551 min
La entrevista con NicoSantiago Pazen contacto con Santiago Paz nos cuenta sobre como sera su presentasion el proximo viernes 27 de octubre en el teatro Uama de la ciudad de carmelo 2023-10-2703 minMarketing MajorS4E6: Everything Everywhere All At Once: Ft. Klarissa Paradis, The Success AlchemistAs this episodes title suggests, this time Shamiale and Emmanuel talk EVERYTHING with Klarissa Paradis. Everything from Klarissa's story, success, failure, current events, to branding, animals, and superheroes! This was such a PACKED episode, we hope you enjoy!
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2023-09-291h 29Marketing MajorS4E5: What's The Play Coach? Talking Super Bowl AdsIn this veeeeery overdue episode, Shamiale and Emmanuel watch and discuss super bowl ads! We talk everything from the best, the worst and some of the oldest Super Bowl ads. If you'd like to watch the ads along with us, check out the links below!
Advertisement Links:
This flat tire needs a man
Let Noxzema cream your face
Apple’s 1984 Super Bowl ad
https://www.themill.com/newsfeed/super-bowl-throwbacks-10-of-our-most-iconic-super-bowl-ads/
https://www.menshealth.com/entertainment/g35342048/best-super-bowl-commercials-all-time/
https://athlonsports.com/nfl/20-best-super-bowl-commercials-all-time
2023-09-2245 min
La entrevista con NicoHomenaje a Mariuccia PicedaEn contacto con Gabriela Souto nos cuenta sobre el homenaje que se le hara a la queridisima Mauriccia Piceda el proximo Domingo 17 de setiembre , hora 20:00 en el Teatro Uama de la ciudad de Carmelo , el costo de la entrada sera de $200 y se beneficiara La comision de damas del Hospital Artigas de dicha ciudad2023-09-1504 min
«L'opinione»«500 miliardi per le armi e 24 destinati allo sviluppo: c'è poco da rallegrarsi»La gip Maria Gaspari di Roma decide di non aprire il processo contro Rwm e Uama per la strage nel 2016 di una famiglia yemenita uccisa con armi italiane. Però conferma la «violazione del Trattato sul commercio di armi». Un'occasione per ripensare al commercio delle armi, purtroppo in aumento. Ne parliamo con Stefano Lampertico, direttore del mensile Scarp de' tenis2023-03-1604 min
Marketing MajorS4E4: [Insert Creative Title Here] w/ Eric Cheng from 12 CreativeWhat does our future with A.I. hold? Should we really be worried about an A.I. takeover? Is it already too late?? In this Episode, Shamiale and Emmanuel talk with Eric Cheng, the Principal and founder of 12 Creative. We discuss Eric's story and get his best tips for growing a business, branding and value, corporate responsibility, and much more. 2023-02-091h 05Marketing MajorS4E3: So How Does That Make You Feel? w/ Joanne Bartolome from Empathie CreativeThis episode is all about marketing getting you in your feels. In this episode Shamiale and Emmanuel talk with Joanne Bartolome, the CEO and founder of Empathie Creative. Joanne is a University of Alberta alumni and we discuss everything from her story, the challenges she faced starting her own business and what empathetic marketing truly means.
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Send in a voice message: https://anchor.fm/marketingmajor/message2023-01-2649 minMarketing MajorS4E2: So You Want to Talk Sports Marketing? w/ Sophie McMillan from the OilersNew year new Marketing Major episode!! On this episode Shamiale and Emmanuel chat with Sophie McMillan, the Manager of Fan engagement for the Oilers to talk all things sports marketing, working for an agency, and majoring in marketing. Sophie is a University of Alberta alumni with an aspirational career so how did she do it?! Listen up and find out!
2023-01-1044 min
Catálogo divino - la vida de los santos 🙏🏼207│ Beata María Ana Sala - 24 de noviembre - 2da temporadaBienvenidos al Catálogo Divino.
Si buscamos buenos amigos, existen unos que nos pueden aconsejar muy bien para construir nuestra felicidad de la mano de Dios.
Son nuestros hermanos los santos, que con su experiencia, nos demuestran que se puede empezar a vivir el cielo en la tierra.
Conozcamos a los amigos celestiales que se veneran hoy, 24 de noviembre, en nuestra Iglesia:
Santa Flora y María de Córdoba, vírgenes y mártires; San Agustín Schoeffler, presbítero y mártir;
San Alberto de Lovaina, obispo y mártir...2022-11-2411 minMarketing MajorNo Introduction Needed... Okay Maybe a Quick OneWelcome to Season 4! New hosts, new guests, new year, new vibesssss. Join us in this first episode as we introduce our hosts and you get to know them a bit better. From our University hot takes to what we really think about influencer marketing we are warming up the season with an exciting first episode.2022-11-0833 min
The Good-er Guys Show#150 A stolen de Kooning returnsA couple stole a deKooning from the UAMA . Fun stuff! Thanks for tuning in! #handsinalottasoups2022-09-2529 min
Getty Art + IdeasDamaged de Kooning on Display at Last“I had heard the tale and knew what to expect, but it was by far the most damaged painting I had seen. When it arrived, it came into the studio and the damage was almost all that you could see.”
In 2017 Willem de Kooning’s painting Woman-Ochre returned to the University of Arizona Museum of Art (UAMA) more than 30 years after it had been stolen off the gallery walls. Because the theft and subsequent treatment of the work had caused significant damage, the UAMA enlisted the Getty Museum and Getty Conservation Institute to help repair the painting. When t...2022-06-2230 min
Catálogo divino - la vida de los santos 🙏🏼Santos Andrés Dung Lac y compañeros - 24 de noviembre de 2021 │105Santos Andrés Dung Lac y compañeros - 24 de noviembre
Mártires
Los días en el calendario siguen pasando y las horas en el reloj parecen correr. El tiempo nos lleva a todos acelerados y por ello es ultra necesario acudir a la fe.
Con un vivir diario en medio de tantas carreras, es normal que sintamos fatigas y que el estrés nos empuje a tener un rostro de tristeza o de mal genio… es por ello que debemos estar muy atentos para evitar que andar a tanta prisa nos robe la...2021-11-2416 minGetty Art + IdeasThe Recovery and Restoration of a Stolen de Kooning“We hear the security guards talking to one another on the walkie-talkie, saying that there’s a man on the line saying that he has a stolen painting. And I wish somebody could’ve seen us, because we just stopped our conversation and Jill’s eyes got big, and she said, ‘Oh, my gosh, are we gonna remember this moment for the rest of our lives.’”
On the day after Thanksgiving in 1985, two thieves casually entered the University of Arizona Museum of Art (UAMA). They strolled out minutes later with Willem de Kooning’s painting Woman-Ochre. Without security cameras...2021-10-1342 min
Marketing MajorS3E9: Graduation w/ The Podfather (Josh Radostits)It’s a wrap on Season 3!!! Thank you for sticking with us for this long, we hope you enjoy this last episode of the season and join us back on Season 4!
To start things off, Jenaya puts the boys on Poshmark and Moh talks us through his annual Air Force 1 splurge. Moh has slept on Parks and Rec for too long and now Jenaya has to watch both that and the Office, end of story. [0-10:27] Today we are joined by the OG Marketing Major Podfather Josh Radostits, who is a recent marketing grad from the U of...2021-07-201h 04
Marketing MajorS3E8: For Immediate Release w/ Lori HaritoYour eyes do not deceive you, we are indeed talking Public Relations today. The hosts generically discuss how their finals season was and get sidetracked by their quirky exam anxieties. Friendly tip: NEVER CHANGE YOUR ANSWER!!!!! Moh tries pitching a campaign idea to the hosts and let's just say it still needs some work. [0:00 - 7:00]
We then dive deep into the identity crisis that comes with graduating, it’s truly unhinging. [7:08 - 16:24]
We are blessed with the presence of Lori Harito who is a talented journalist turned publicist out of Toronto. Alex and Lori bond ov...2021-06-221h 14
Marketing MajorS3E7: Inclusive Marketing w/ Anita ChauhanThe gang is back and we’re bringing the energy right out of the gates! The boys trade stories about recent laundry mishaps that have mostly turned out okay. Jenaya talks through her not so friendly relationship with spiders. Luckily, she has two warrior co-hosts who are well versed in spider combat. (0:00-6:46)
Today we are joined by Anita Chauhan, a stellar marketer out of Toronto with a profound background in EDI and inclusive marketing. She begins by detailing her transition from law into marketing and tells us how she got into the inclusive marketing space through he...2021-05-171h 39
Marketing MajorS3E6: No Guests, Just VibesOh snap!! The hosts have taken over. I mean...we’ve always been in control, but now we’ve RLLY gone rogue. On this episode of Marketing Major, the hosts get to debating hot button marketing topics amongst themselves. We start off by talking about online shopping and the pros and cons of having ~options~. We then try to figure out why Vancouver fashion is always 2 steps ahead of Edmonton; it truly brings out the best in us when we make the trip over. It does make a difference to live in surroundings that just feel more inspiring. [0:00-11:12]
2021-04-141h 32
Marketing MajorS3E5: Müvers & Shakers w/ John and NgoniYou want me to put a down payment of how much?!
The team starts by dreaming about homeownership goals and aspirations. Jenaya and Alex share a little moment about tiny homes and the whole gang share their expensive tastes. We then try to envision our future trajectories and plan a youth takeover of the Island or simply romanticize starting fresh in Europe. We add a little bit of spice with some trending business buzzwords. [0:45 - 16:52]
Today we’re talking with John Rota and Ngoni Nyazika from the Müve Team about all things real est...2021-02-221h 36
Marketing MajorS3E4: It's Tricky w/ Jamie BayWhat’s this??? A new episode of Marketing Major??? Who would’ve thought?? (Well...us really). With our first episode of the new year, we had to get our resolutions out of the way. As we do in every episode, we reminisce a little about campus life. We then run through the classes we’re taking this semester. We're all having a bit of fun with our courses because we’re in a pandemic so why not??? Alex apparently had fun in Intro Accounting and we try to unpack that...[0:47-27:50].
We are joined today by Jamie Bay, Mark...2021-02-021h 54
Marketing MajorS3E3: Ecopreneurship w/ Meghann & Karine (Re:Plenish)It’s a holiday miracle! A new MM episode hot off the press!
The Marketing Major podcast gets a fan recording… No wait that was just for Jenaya. Alex elevator pitches a lukewarm cup of water and Moh INSISTS on ordering his holiday bevs on the app. [0:59 - 12:39]
We are joined today by Meghann and Karine from Re:Plenish, a local zero-waste refillery in Edmonton. They talk about the start of their store and what it’s like to work with a good friend. We make sure that the store pets (a dog and a BUNNY...2020-12-231h 54
Marketing MajorS3E2: A Trip to the Airport w/ Paige GouefficJoin us on a trip to discover the world of airport marketing with Edmonton International Airport's very own Marketing Specialist Paige Goueffic. While fan favourite Jenaya was missing from today’s episode, back-up hosts Alex and Moh still had a blast chatting with each other (some boy talk finally) and with Paige. Moh is perplexed by the Musk family and is genuinely worried about our future with the Musks at the helm of humanity. We try to unpack the ~controversial~ topic of daylight savings time, we did not come to a conclusion. Alex doesn’t like sleep...what? Sunday scar...2020-11-2300 min
Marketing MajorS3E1: Wtf is Storytelling? & A Little Bit of Therapy w/ Adam RozenhartIt's a SEASON PREMIERE! A new year brings a brand new season of the Marketing Major Podcast. While the name remains the same, we've got a new format and a new team to spice things up! In our first ~official~ episode, we’re going big with the longest Marketing Major episode to date because…why not? We dare you to listen to it all in one go.
First, the gang talks about music streaming preferences and Alex's Big Disc Energy (spoiler alert: it was not the name of the episode). Moh speaks out against suits and pledges alleg...2020-11-052h 13
Marketing MajorS3E0: ...is this thing on?We are BACK for Season 3 and our mental states are just as unstable as our internet connections. In this season prologue, we introduce the newest members of the Marketing Major team and welcome back a familiar voice. Joined by other members of the University of Alberta Marketing Association (UAMA), we warm up our podcasting muscles and chat about awkward breakout rooms, work-school-life balance, and other surprises we've noticed a month into virtual university.
The episode begins with an eclectic (read: hectic) conversation with Moh, Alex, and Jenaya, discussing everything from Michael Bublé to spooky season (1:00-18:03). After t...2020-10-191h 04
Charlas animadas de ayer y hoyT02E09 | "Animación, live action y quién engañó a Michael Jordan"En este capitulo charlamos sobre los híbridos entre animación y acción en vivo, a partir de 4 peliculas y series icónicas.
Intentamos definir qué tienen en común y en el camino analizamos cómo las caricaturas juegan con los géneros cinematográficos, cuáles fueron las hazañas técnicas que lograron el encuentro entre dibujos y personas y recordamos unas increíbles publicidades de los 90´s.
Como siempre tenemos un cover musical preparado especialmente para el capitulo a manos de @uama____
Quienes charlamos somos Agustín Ibarlucía y L...2020-09-3050 min
Marketing MajorS2E21: Season Finale - A Conversation with Canadian Marketing Icon, Terry O'ReillyAs we say goodbye to our co-host Josh and another season of Marketing Major, we do so in the best possible way with our biggest guest to date. Somehow, we lucked out and got Josh's marketing idol, Terry O'Reilly, on this amateur show for his final send-off. Besides being Josh's idol, Terry is considered marketing royalty with his long list of international awards and other achievements. The insights he shares in this episode reveal his unique perspective of marketing and are a must-listen for anyone remotely interested in marketing. So be sure to tune in, soak up as much k...2020-04-1334 min
Marketing MajorS2E20: Memes, Mimosas, and More Social Media Talk w/ Matt Gaudet and Jill SundquistFor this episode, we sat down with zag's Digital Strategy Manager and part-time Jesus look-a-like, Matt Gaudet. As a special surprise, UAMA's very own Jill Sundquist sat down and co-co-hosted with us since she interned for zag's social media team last summer. We talk memes, Tik-Tok, the future of social media marketing, and the psychology that goes behind it all. This one is a fun and laid back discussion (courtesy of Mimosas). Have a listen while you're stuck at home and maybe grab a drink with us. We hope you enjoy the episode and stay safe!!
**For those of you...2020-04-0632 min
Marketing MajorS2E19: Lottery Marketing: And the Winner Is... w/ Lindsey AllanLotteries might just be a marketer's dream: big budgets, creative freedom, and large-scale campaigns. However, marketing the lottery comes with a fair share of challenges such as an aging demographic, consumer misperceptions, as well as legal and ethical considerations.
Luckily for us, our guest today Lindsey Allan from McCann Canada is no stranger to these challenges and provides insight into how her agency is tackling these problems head-on. We also dive into the creative strategies behind lottery campaigns and what approaches tend to work best for the given audience.
So be sure to tune in an...2020-03-2335 min
Marketing MajorS2E18: Professor Spotlight & Hot Takes w/ Onita Blankenfeldt and Webb DussomeIn this episode of Marketing Major, we are joined by two of the most beloved marketing professors at the University of Alberta, Onita Blankenfeldt and Webb Dussome. The conversation is more casual than the typical lecture and leads to fun discussions about what makes these two so unique as both individuals and marketing professionals.
We bet you didn't know Webb toured around Europe in a rock band. Or that Onita wanted to be a butcher when she was a kid.
And of course, we also dive into more marketing-specific topics and get some hot takes l...2020-03-0240 min
Marketing MajorS2E17: Malls Need Marketing Too w/ Vanessa JulioIn this episode of Marketing Major, we sit down with ASOB & UAMA alum and Marketing Manager at Londonderry Mall, Vanessa Julio (and yes we confirmed that the "J" is pronounced). If you're anything like us you've never really thought about marketing from the mall's perspective. We discuss what really goes into to running the marketing department in a mall and some of the struggles and challenges that malls face everyday. Vanessa also shares key insights of the ins and outs of her roles and responsibilities for anyone potentially interested in pursuing a similar position.2020-02-2425 min
Marketing MajorS2E16: Beers, Bots, Battling Adversity w/ Pete NguyenIn this episode of Marketing Major, we are joined by Pete Nguyen, former Creative Director at Berlin Communications and Partner at Sea Change Brewing Co. in Edmonton. We chat about some incredible stories from Pete's career as both a musician and a creative, from playing in punk bands and working with Lady Gaga to creating a short film as part of a marketing campaign for iRobot cleaners. Along the way, we get insight into what it takes to follow your creative ideas through to fruition and how to stand out among the crowded craft beer scene by being true...2020-02-1852 min
Marketing MajorS2E15: Marketing for Startups w/ Peter Bishop and Stephanie EndersIn this episode of Marketing Major, we sit down with Stephanie Enders, Director of Marketing and Communications at EEDC, and Peter Bishop, Partner and Director of Conversion at ZGM Modern Marketing Partners, to talk about what it is like to market for tech companies and startups. As students, we are made aware of the future of business technology and how we need to prepare to work in this changing business environment, however these topics haven't entered marketing lectures yet. Without getting too in depth, Stephanie and Peter give us a better idea of the main differences between "traditional" and "startup"...2020-02-1430 min
Marketing MajorS2E14: Is the River Valley the New Silicon Valley? w/ Startup EdmontonIn this episode of Marketing Major, we take a detour from the usual marketing conversation and explore the booming tech industry in Edmonton with Adam Danyleyko, Community Manager at Startup Edmonton. We discuss common misconceptions about the career opportunities in Edmonton and do a deep dive into companies like Jobber, Scope AR (did you know they've worked with NASA?), MEDO.ai, and other innovative startups. Nobody really understands Big Data and AI even if they like to toss out the buzzwords... but if you'd like to understand this booming sector a little bit better, take a listen and see what...2020-02-1021 min
Marketing MajorS2E13: Pushing Creative Boundaries w/ Sticks & StonesWhat really goes on behind the scenes in putting together a creative marketing campaign from conception to execution? How much work goes into an award-winning video series? How do you convince your client to let you do something crazy with their project? How should you allocate your time and resources during a long and challenging campaign? We've got the answers.
In this episode, Matthew Gresiuk and Jordan Bloemen from Sticks & Stones share some great insights from their experiences and give us a behind-the-scenes look on one of their most award-winning campaigns called Renewable.
Haven't seen the Renewable Series yet? Check o...2020-02-0332 min
Marketing MajorS2E12: Entry Level Job Series: Marketing Coordinator at ATB w/ Kevin EspenidoOn today's entry-level job series, we are joined by Kevin Espenido who works as the Brand Marketing Coordinator at ATB Financial, consistently ranked one of the top places to work in the country. We learn all about Kevin's journey through ATB from starting out as a summer student to quickly evolving into one of the company's top young marketing studs. Along the way, we get the inside scoop on what makes ATB so good at both marketing and branding as well as what it takes to advance your career quickly in the field.
Interested in our main case competition with...2020-01-2720 min
Marketing MajorS2E11: Working Behind the Scenes of Social Media w/ Linda Hoang and Jill SundquistThese days everyone has an Instagram account, maybe even a Tik Tok if you're really on-trend. But there's a big difference between posting casually and posting for a career. Content calendars, influencer partnerships, analytics, and never-ending platform updates are the norm for those working behind the scenes of social media. In this episode, we are joined by one of Edmonton's most popular social media personalities, Linda Hoang, and our very own Jill Sundquist to dive deeper into the world of social media and how to land a job in the constantly evolving field.
Want to hear more f...2020-01-2029 min
Marketing MajorS2E10: A Case on Purpose: Creating the Most Honest Brand Ever w/ Scott SteeleWhat happens when a lawyer quits her career to pursue her passion of making dumplings? Well, you get some unbelievably good dumplings and the most honest brand the grocery industry has ever seen. The latter is thanks to the work of Scott Steele, Associate Creative Director of ZGM Modern Marketing Partners who helped the farmers market brand use their unique purpose and story to break into the grocery industry. In this episode, we dive into the overall campaign, the creative process, truth in advertising and the benefits of being honest with yourself both at work and in your everyday...2020-01-0725 min
Marketing MajorS2E9: The Evolution of Purpose Based Marketing w/ Puneeta McBryanPurpose... purpose... purpose... yeah you've probably heard it before. Purposed-based marketing is one of the biggest buzzwords today besides AI and Big Data. But what does it really mean? What's the difference between purpose-based marketing and other efforts aimed at doing social good like cause-related marketing, CSR and social marketing? And why do some brands get purpose right while others seem to miss the mark? These are the questions the G.O.A.T. Puneeta McBryan will be helping answer during her second time on the show. Puneeta currently works at ZGM as an Account Director with vast knowledge on...2019-12-1623 min
Marketing MajorS2E8: Meta-Marketing: Everything is Marketing is Everything w/ Rob JenningsAt some point in the last decade, marketing went meta: the story behind the campaign subsumed the campaign; the video case study about the event overtook the event. In this mini-episode, we chat with Rob Jennings to understand just what meta-marketing means and explore some of Rob's favorite examples of this phenomenon. Want to read more about the examples Rob shared? Here are the links below:
Colin Kaepernick Case Study: https://www.adweek.com/brand-marketing/why-nikes-30th-anniversary-ad-featuring-colin-kaepernick-is-a-worthwhile-risk-for-the-brand/
VW Fun Theory: https://adage.com/article/behind-the-work/work-volkswagen-s-fun-theory/139512
FKA X Sobey's: https://fka.agency/case-study/sobeys/
Looking for our next episode? We...2019-12-0913 min
Marketing MajorS2E7: Get Your Marketing Degree in 25 Minutes w/ Rob JenningsIt's the last week of classes and you might be thinking... what did I even learn this semester? Luckily we sat down with Rob Jennings, President of FKA, to talk about his greatest marketing insights learned over the 11 years he's been running a full-service marketing agency. By the end of this episode, you'll have gained a whole degree worth of knowledge about the most relevant things happening in marketing today. So buckle up and get ready to dive straight into it!
Topics covered:
Why marketing strategy is dead
Why market research is dead
Importance of lifetime cu...2019-12-0225 min
Marketing MajorS2E6: Discover The World of Media w/ Chelsey JensenThis episode, we are so lucky to have Digital Content Coordinator and NAIT grad, Chelsey Jensen, on the podcast to discuss the ever-changing world of media and how it intersects with marketing. Chelsey has made quite a career for herself in media and shares all the best stories and lessons from her time at Chorus Entertainment. We are also joined Chelsey's best friend Jen Bacchus who also happens to be the president of UAMA and also the co-founder of Campus Closet. So if you want to learn a little more about the evolving relationship between media and marketing, be sure...2019-11-1823 min
Marketing MajorS2E5: Entry Level Job Series: Digital Coordinator w/ Paige Simpson and Jeffrey ThiOur guests today are two digital coordinators at two award-winning marketing agencies in Edmonton. Jeffrey Thi is a recent UofA graduate now working at FKA while Paige Simpson is a MacEwan graduate working at ZGM Modern Marketing Partners. In this episode, we explore what exactly the term "digital coordinator" means and the wide variety of roles it can encompass. We also highlight some emerging trends in the digital realm as well as what students can expect when starting their career in digital. So if you want to learn more about how to land a job in marketing's fastest-growing area...2019-11-0422 min
Marketing MajorS2E4: Cannabis Marketing and Branding w/ Tokyo SmokeWelcome to the new wild west... the Canadian Cannabis Industry. To help us tackle the industry's toughest marketing and branding challenges, we are joined by Laura Miller who is a former UofA Bcomm graduate and is currently the Community & Brand Manager for Tokyo Smoke. So whether you are a cannabis connoisseur or just curious about the industry, there is something for everyone to learn on the podcast today! Enjoy! 2019-10-2132 min
Marketing MajorS2E3: Experiential and Community-Based Retailing w/ Heather ThomsonOn the 13th episode of Marketing Major, we have the pleasure of welcoming back reoccurring guest Heather Thomson (featured on Episode 4 of last season). She is on a mission to change the way students perceive retail and has a really exciting opportunity for students which she shares on the podcast. In addition, we learn how to get a pulse check of the retail industry and discuss what is currently working for retailers and what isn't. We expand on this by diving into the experiential and community-based trends of retail which leads to some really insightful conversation including Lululemon's new...2019-10-0724 min
Marketing MajorS2E2: Entry Level Job Series: Account Coordinator w/ Keandra Lucki and Adrienne LeungOur guests today are two recent UofA grads, Keandra Lucki and Adrienne Leung, who work at FKA, one of the fastest-growing marketing agencies in Edmonton! In this episode, we explore what it's like to get a job right out of school as an Account Coordinator in a marketing agency. We cover a variety of questions surrounding the role like: How crazy is the agency pace really? What's the most rewarding part of the job? What skills and abilities are required for this role? What's your typical day like?
So if you are a lifelong learner and passionate about marketing, tune i...2019-09-2325 min
Marketing MajorS2E1: What Even Is Marketing Today? w/ Kayla Baretta and Pablo Herrera CruzIf you're like us, you might struggle to get a grasp on what marketing really is today. The things we learn in class don't always apply to the fast paced reality of marketing. On this episode, we get insight into the areas of marketing that even the pros find challenging and tough to keep up on. Industry leaders, Pablo Herrera Cruz and Kayla Baretta, walk us through the emerging fields of artificial intelligence and analytics while trying to decipher the marketing foundations that will always be relevant and important.
Oh... and we got a new co-host for t...2019-09-0920 min
Marketing MajorS1E10: Edmonton Made: Marketing Edmonton's Local Talent w/ Laura MayskThere's a good chance you've seen the Edmonton Made badge on the window of your favourite cafe. Maybe you even flaunt the badge on your laptop to express your love for the city's endless local businesses. But did you ever consider marketing these businesses as your day job? Well, that's reality for our next guest, Laura Maysk, who is the Marketing and Campaign Manager for Edmonton Made. Laura joins us on the podcast today to discuss how the project was born out of Edmonton's branding problem and how it evolved into the highly successful initiative that exists today. Along...2019-03-2930 min
Marketing MajorS1E9: Organizational Health and Culture in Marketing and Business w/ Kerry BezzannoRegardless of your major in business, organizational health and culture matters. And it seems it's never been as important or vital to a company's success than right now. Our guest on this week's podcast, Kerry Bezzanno, is an award winning PR consultant with over 17 years experience in almost every area of business. Kerry and Josh discuss the current shift in organizational culture, methods to ensure a collaborative and supportive workplace, and what skills and abilities are most important in the leaders of tomorrow's workplace. If you enjoyed the discussion today, be sure to check out "The Business Code Podcast"...2019-03-1331 min
Marketing MajorS1E8: The Benefits of Local Content for Lululemon w/ Sophia GousiosIn this episode of Marketing Major, Josh sits down with lululemon's Local Social Storyteller for Edmonton, Sophia Gousios to hear the marketing insights and lessons she has learned since creating @lululemon_yeg and growing it into one of the companies largest social followings ever. She also goes into detail about marketing lululemon's first ever loyalty program created exclusively in Edmonton and more specific Edmonton initiatives like the Edmonton 10K. If you have any interest in lululemon, this episode is definitely worth a listen! And thanks again to Sophia for sharing her marketing knowledge and insight on the podcast.2019-02-0639 min
Marketing MajorS1E7: Client vs. Agency Debate: Client Side w/ Karen SmolaWe heard the perspective of the agency side last episode, now it's time to hear what the client side thinks. And we are thrilled to have the National Marketing Manager for Booster Juice, Karen Smola, on the podcast to discuss the ins and outs of working on the client side. (fun fact: Karen has only been in the industry 5 years and is already a NATIONAL Marketing Manager) If you want to reach out to Karen, her contact information is below.
Also, HUGE thanks to Booster Juice for giving us a $25 gift card to give to one lucky listener. Here is h...2019-01-3021 min
Marketing MajorS1E6: Client vs. Agency Debate: Agency Side w/ Kiri Wysynski and Anna ZhangWondering what the difference is between client side and agency side? Or which side you should start your career on? Or maybe the pro's and con's on each. Well that's exactly what this episode is going to answer. Josh is joined by UAMA President, Anna Zhang, as well as FKA Director of Client Relations, Kiri Wysynski, to answer the questions above and much more. Hope you enjoy this week's episode and stay tuned for our client side episode coming out next week! 2019-01-2229 min
Marketing MajorS1E5: Busted: Common Myths About Marketing Agencies w/ Erika Navarra and Jill SundquistThere is a lot of hearsay about working in marketing and advertising. Your accounting friends might tell you you’ll make no money. Your mom might warn you about work-life balance. And your dad, well he doesn’t think people need to be sold more sh**. But what is the truth behind these misconceptions? UofA and ASOB alumni, Erika Navarra along with current student Jill Sundquist join Josh on the podcast to uncover the truth behind some of the most common myths around marketing and advertising.2019-01-1516 min
Marketing MajorS1E4: Opportunities for Marketing Majors in Retail w/ Heather ThomsonThink retail is just some boring part-time job that helps pay for Starbucks and bar nights during the semester? Think again. And learn the exciting opportunities that exist for marketing grads in an ever-changing retail industry. Who knows, maybe one day you'll be working for Lululemon like our guest on this episode, Heather Thomson. Heather is currently running the show at the School of Retailing here at the University of Alberta and is never short on interesting opportunities and insights for students in retail. So be sure to listen and if you want to get in contact with Heather, her...2018-11-2331 min
Marketing MajorS1E3.5: Creating Great Content w/ Colin Christiansen (Pt.2)In Part 2 of our talk with Colin Christensen from FKA, Josh and Colin discuss the impact of Patagonia's brand activism on Instagram, attempt to understand the crazy world of Vice, and learn about some really great content Collin has produced here locally. Collin also shares his advice for students interested in marketing. Links from the discussion below:
Patagonia Insta Handle - https://www.instagram.com/patagonia/?hl=en
CWB Business Blog - http://www.cwbank.com/blog
Thanks again to CKUA Radio Station for the amazing studio space!2018-11-1921 min
Marketing MajorS1E3: Creating Great Content w/ Colin Christiansen (Pt.1)Learn about the impact of digital on content creation, which content gets the largest results and examples of companies winning the content game. In Part 1 of our episode "Creating Great Content", we are joined by Communications and Content Writer Colin Christiansen who graduated as Marketing Major in 2015. This recording is full of amazing insights and will leave you wishing there was more... oh wait there is, be on the lookout for Pt.2 coming soon! Important links below:
You can find all the content Collin talks about below:
Denny's Absurd Twitter - https://twitter.com/DennysDiner?ref_src=twsrc%5Egoogle%7Ctwcamp%5...2018-11-1323 min
Marketing MajorS1E2: Starting Out in Digital w/ Angelina ChoEver thought of starting out in marketing's fastest growing area? Just think of the job security. In our episode "Starting Out in Digital" , Josh sits down with FKA's Media Director Angelina Cho. (Side note: FKA was ranked #150 on Canada's Growth 500 List largely due to their digital expertise) The two discuss how digital media has evolved over Angelina's career, the entry-level opportunities available in digital, and the future outlook of digital media. Be sure to listen, digital is a whole another side of marketing you might not know existed.
Links to resources Angelina mentions:
Google Academy for Ads - https://landing...2018-10-2925 min
Marketing MajorS1E1: Taste of Advertising w/ Puneeta McBryanIn our first episode, Josh chats with ACE president, Puneeta McBryan, about how she ended up in marketing and the various opportunities available for marketing students in Edmonton and within ACE. Listen and let us know what you think via http://www.uama.ca/read-me/
Links to everything Puneeta mentions:
ACE Website - http://adclubedm.com/
Honest Dumplings Case - https://zgm.ca/work/creating-honest-brand-ever/
Google Certifications - https://landing.google.com/academyforads/#?modal_active=none
Moz SEO Beginner Guide - https://moz.com/beginners-guide-to-seo
Our podcast is edited by Peyton Klak and recorded at CKUA studios.2018-10-0822 min
LA SEPTIMA PASIÓNLa Séptima Pasión Programa 7un programa mas de #LaSéptimaPasión. en el cual abordaremos los dos estrenos del fin de Semana en Teatro Uamá. Visages, Villages de Agnès Varda y el estreno nacional de Sangre de Campeones. En el analisis hablamos del próximo ciclo documental #DeCulto de Silvano Agosti y de su pequeña obra maestra #DeAmorSeVive. Y de Tenemos Que Ver este jueves en Casa de la Cultura Carmelo donde se proyectará Locura al aire - Madness on air y habrá #ForoDiscusión sobre Salud mental en el Uruguay.
La #RadioCinema proyecta el sonido por aquí: www.radiolugares.net y http://www...2018-06-201h 11
LA SEPTIMA PASIÓNLa Séptima Pasión Programa 6un programa mas de #LaSéptimaPasión. en el cual abordaremos los dos estrenos del fin de Semana en Teatro Uamá. Visages, Villages de Agnès Varda y el estreno nacional de Sangre de Campeones. En el analisis hablamos del próximo ciclo documental #DeCulto de Silvano Agosti y de su pequeña obra maestra #DeAmorSeVive. Y de Tenemos Que Ver este jueves en Casa de la Cultura Carmelo donde se proyectará Locura al aire - Madness on air y habrá #ForoDiscusión sobre Salud mental en el Uruguay.2018-06-061h 07
Cominciamo Bene - Le interviste"Usate armi italiane in Yemen", la denuncia di Rete Italiana per il DisarmoLa Rete Italiana per il Disarmo, insieme al berlinese Ecchr (Centro europeo per i diritti umani e costituzionali) e all'associazione yemenita Mwatana, ha presentato una denuncia alla Procura di Roma chiedendo l'avvio di una indagine per accertare le responsabilità penali della Uama, l'Autorità italiana che autorizza le esportazioni di armamenti, e della Rwm Italia, azienda produttrice di armi con sede produttiva in Sardegna. L'associazione Mwatana avrebbe trovato indizi dell'uso di armi di produzione italiana in attacchi in Yemen da parte dell'Arabia Saudita nell'ottobre 2016, e ciò violerebbe il divieto europeo di vendere armamenti a Paesi con rischio di violazione dei diritti uma...2018-04-2307 min
Айтикаст№21 - Don't Hate the 8IT - это не только разработка ПО. Сегодня в гостях у “Айтикаста” Ольга Акукина и Дмитрий Боровских - IT-журналисты и любители гаджетов. Обсуждаем будни “обзорщиков телефонов”, выставку IFA 2017 и презентацию Apple.
00:00:00 - Приветствие
00:06:33 - Будни IT-журналиста
00:34:34 - Выставка техники IFA 2017 в Берлине
01:03:47 - Про Galaxy S8
01:08:47 - Смена ОС - это тяжело?
01:15:25 - Опыт продажи б/у гаджетов
01:26:13 - Презентация Apple
02:24:09 - О чае и прощание
Ссылки из этого выпуска:
Блог Ольги
https://www.iguides.ru/blogs/olyapka/
Твиттер Ольги
https://twitter.com/olyapka
Блог Дмитрия
https://dimantos.ru
Твиттер Дмитрия
https://twitter.com/dimantos
Статья AlexMak’а
https://alexmak.net/blog/2017/09/15/whiners/
Аудиоджек в iPhone 7
https://www.youtube.com/watch?v=utfbE3_uAMA
Вопросы, пожелания, предложения: iteacast@gmail.com
Подписывайтесь:
http://vk.com/iteacast
http://fb.com/iteacast
http://twitter.com/iteacast
http://instagram.com/iteacast2017-09-252h 26
LA PELICULA (UN PROGRAMA DE CARMELO CINE CLUB)La Película (Capítulo 25)Un nuevo capítulo de #LaPelícula. Repasamos el estreno de Mi Mundial - La película y estará hablando su productora Lucia Caviglio. También de lo que se viene: #LaSemanaDelDocumental el 23 y 24 de Julio en el Teatro Uamá y en el #RecuerdoDeLaPelículaYElLugar Sebastián Pérez Pérez
#CineYRadio2017-07-121h 14
Arizona SpotlightStudents Tell Elders' Stories; and UAMA Showcases Sincerity and CreativityTucson Mayor Rothschild; Students tell stories of Tucson elders; Art from developmentally disabled adults showcases creativity; a new story from Dímelo2016-04-0128 min
illadopeI Miss My CuttyPeep the music video here
https://www.youtube.com/watch?v=jc1pWG-UAmA2016-02-2702 min