Shows
MEDIASCAPE: Insights From Digital ChangemakersTech Pioneer Elizabeth Bieniek on Why Joy Matters in BusinessElizabeth Bieniek takes us on a fascinating journey from aspiring creative writer to tech innovator, challenging our assumptions about career paths and technology's purpose along the way. With refreshing candor and New York-style directness, she reveals how her English degree and outsider perspective became unexpected assets in the tech world.At the heart of our conversation lies a powerful message: technology should connect humans, not separate them. This principle guided Elizabeth's development of WebEx Hologram at Cisco – a groundbreaking system designed to create genuine feelings of co-presence across geographic distances. Rather than beginning with technical capabilities, she st...2025-05-0738 min
MEDIASCAPE: Insights From Digital ChangemakersThe AI CMO: Humanizing Technology Through Empathetic MarketingWhen Stephen Sakash began his journey from journalism school to digital marketing, he never imagined he'd be at the forefront of using artificial intelligence to make marketing more human. Yet that's exactly where his path has led him – developing an AI Chief Marketing Officer tool that helps businesses uncover their higher purpose and translate it into emotionally resonant campaigns.At the heart of Sakash's approach is a concept he calls BLISS: Building Love Into Scalable Systems. This framework addresses a critical challenge many growing companies face – maintaining authenticity and emotional connection while scaling operations. Without deliberate attention to t...2025-04-3039 min
MEDIASCAPE: Insights From Digital ChangemakersStop Selling Yourself, Start Solving Their ProblemsWhat if everything you thought you knew about sales and personal branding was backward? Rob Durant, CEO, US Operations of The Institute for Sales Professionals, challenges conventional wisdom by revealing that successful sales and compelling personal brands aren't actually about you—they're about solving problems for others.Durant's mission to transform the sales profession began with his own experience as a 14-year-old cold caller with no training. Today, his organization provides rigorous, globally-recognized certification that ensures sales professionals deliver value rather than simply pursuing transactions. By partnering with universities worldwide, Durant is reshaping the profession at its ro...2025-04-2336 min
MEDIASCAPE: Insights From Digital ChangemakersBeyond Google: Rethinking Growth in the Digital EconomyMarc Viale takes us on a fascinating journey through the evolution of digital marketing, from the early dot-com days to today's AI revolution, revealing profound insights about growth strategy that challenge conventional wisdom.Starting in Philadelphia before moving to San Francisco in 1991, Viale's path from direct mail shops to founding Lab415 wasn't straightforward. His breakthrough came when he taught himself SQL database marketing in the late 90s—a skill most marketers avoided. This technical foundation allowed him to access customer insights directly without waiting for engineers, giving him a significant competitive advantage throughout his career.At...2025-04-1641 min
MEDIASCAPE: Insights From Digital ChangemakersFrom Disney to Oracle: One Executive's Wild Ride Through Media DisruptionJeffrey Thompson embodies what it means to be a transformational leader in today's rapidly evolving media landscape. With remarkable clarity, he walks us through his journey from being the first Chief Diversity Officer at Disney to spearheading digital strategy at Condé Nast, bringing a unique perspective on navigating massive organizational change amid technological disruption.Thompson's approach to diversity at Disney wasn't simply about representation but about authentic storytelling that resonated globally. "Media companies are creating culture," he explains, highlighting the special responsibility entertainment companies bear in showcasing the world's richness. This philosophy guided Disney's evolution from characters l...2025-04-0952 min
MEDIASCAPE: Insights From Digital ChangemakersGlobal Tech Leadership: Insights from Armenia's Digital TrailblazerMariam Chtchyan never planned to enter the tech world. With a linguistics degree and plans to become a teacher, she accidentally found herself in an interview for a tech company when she thought she was applying for a translator position. Today, she's the COO of HackTech, an Armenian software development company that partners with clients across the United States and Europe.This unexpected journey forms the backdrop of our fascinating conversation about navigating career transitions, building confidence, and the changing landscape of global tech development. Mariam shares her early struggles of learning technical terminology – keeping a notebook du...2025-04-0229 min
MEDIASCAPE: Insights From Digital ChangemakersBehind the Curtain: How Advanced AI Agents Transform Modern AdvertisingWhat happens when a seasoned digital marketer embraces AI not just as a tool, but as a foundational part of their entire business operation? Justin Lane of Adalane Media Group pulls back the curtain on his agency's remarkable AI transformation in this eye-opening conversation.Justin reveals how he's built a sophisticated system of custom AI agents that have fundamentally changed his marketing approach. "I fire up a new agent for everything I do," he explains, detailing how he trains specialized models for different marketing tasks—from analyzing Google Ads performance to generating platform-specific content that doesn't sound AI...2025-03-2637 min
MEDIASCAPE: Insights From Digital ChangemakersVulnerability Is Your Superpower: Authentic Connections in the Digital AgeWhat if the secret to digital success isn't just about who you know, but how authentically you connect with them? Greg Wasserman reveals his powerful philosophy—"Life is about time and relationships. You have no clue where one conversation is going to lead"—that has guided his journey from traditional media sales through Yahoo and CBS to becoming a respected voice in the podcasting industry.This conversation delves deep into the often-misunderstood world of podcast monetization, challenging the notion that sponsorships are the only viable revenue path. Greg shares how treating your podcast as part of your busi...2025-03-1936 min
MEDIASCAPE: Insights From Digital ChangemakersQuestion Everything: How Anatoly Kvitnitsky's "AI or Not" Is Fighting Digital DeceptionThe battle between beneficial AI innovation and malicious exploitation is intensifying daily. Anatoly Kvitnitsky, USC Marshall alum and founder of AI or Not, takes us deep into this crucial conflict where digital trust hangs in the balance.Drawing from his extensive background in fintech, venture capital, and fraud prevention, Kvitnitsky created a company with a deceptively simple name but profoundly important mission: distinguishing between human-created and AI-generated content. What began as a tool for businesses has evolved into a shield protecting everyone from increasingly sophisticated digital deception.The stories Kvitnitsky shares are both fascinating and...2025-03-1239 minMEDIASCAPE: Insights From Digital ChangemakersNavigating Neurodiversity in the Digital Age with Jimmy ClareJimmy Clare, the digital changemaker behind Crazy Fitness Guy, shares his inspiring journey from overcoming early challenges with autism and a nonverbal learning disorder to becoming a prominent advocate and influencer. We dive into Jimmy's unique perspective on the intersection of autism and fitness, and how his personal experiences shape his advocacy. His passion for technology and media, nurtured by his family, has led him to create a platform that champions health and wellness without judgment. Through his story, we explore the potential of technology to empower individuals with autism and the importance of designing accessible user experiences.2025-03-0538 min
MEDIASCAPE: Insights From Digital ChangemakersUnlocking Digital Accessibility and Public Speaking Mastery with Cam BeaudoinCurious about the key to unlocking the potential of digital accessibility and effective public speaking? Join us as we sit down with Cam Beaudoin, a digital accessibility guru who has transformed his career from a web developer to an influential thought leader. Cam shares his intriguing journey from IT to becoming a "Rainmaker," someone who naturally attracts attention and business by showcasing company strengths. Listen in to learn about Cam's experiences at IBM, where he discovered his passion for engaging audiences and the art of public speaking.Dive into the lessons Cam learned on his entrepreneurial path...2025-02-2638 minMEDIASCAPE: Insights From Digital ChangemakersFrom Atari to AI: Jonmar's Vision for the FutureWhat if early coding challenges in the '80s could illuminate today's AI complexities? Join us for a fascinating conversation with digital innovator Jonmar, a pioneer who has crafted over 100 apps, including five global chart-toppers. From tapping out code on an Atari to leading digital breakthroughs at Nike and Savage Apps, Jonmar shares his journey with us, reflecting on the universal appeal of creating digital experiences that captivate audiences worldwide. Discover how his unique blend of design and engineering skills has fueled a career that bridges the nostalgic past with the cutting-edge present.Jonmar is a visionary...2025-02-1937 minMEDIASCAPE: Insights From Digital ChangemakersAI-Driven Strategies in Modern Marketing: Insights from Guillaume DumortierJoin us for an enlightening conversation with Guillaume Dumortier of Maestrix.AI as he unveils his journey from traditional marketing to the forefront of AI-driven strategies. Guillaume shares how he transformed his marketing approach from the early days of Google AdWords to today's sophisticated, data-driven methodologies. Discover the growth marketing fit framework, which emphasizes the seamless integration of marketing with product development, audience engagement, positioning, and conversion channels. Learn how creativity, data analytics, and behavioral psychology are essential in navigating the modern marketing landscape.Listen to Guillaume's fascinating story behind the creation of Matrix, an AI tool...2025-02-1336 minMEDIASCAPE: Insights From Digital ChangemakersDigital Twins and the Next Frontier in Health Management with Jim St. ClairWhat if you could take control of your healthcare future and navigate the complexities of AI and digital breakthroughs with confidence? Join us as we sit down with Jim St Clair, a leading figure in AI and health technology, to unravel his remarkable journey from the military to the cutting-edge world of AI in healthcare. Jim shares how his experiences during the Clinton administration and his work with health tech startups have shaped his approach to integrating AI in healthcare, emphasizing the significance of business process improvement and thoughtful implementation of new technologies.We dive into the...2025-02-0534 min
MEDIASCAPE: Insights From Digital ChangemakersAI Evolution and Business Transformation with Industry Expert Scott HebnerGet ready to explore the groundbreaking evolution of artificial intelligence with our special guest, Scott Hebner, a principal analyst at SiliconANGLE and theCUBE. Scott's journey from IBM engineering to becoming a pivotal voice in AI analysis provides a fascinating backdrop to our conversation. We navigate through the transformative tech cycles he's witnessed, from the internet and cloud computing to the rapid advancements of AI today. Scott shares his insights on how AI is reshaping industries by optimizing content and simplifying complex tasks, significantly impacting both everyday life and business operations.Discover the revolution of generative AI and...2025-01-2942 min
MEDIASCAPE: Insights From Digital ChangemakersShyam Balsé's Vision for TV's Future: Navigating Digital Disruption and InnovationWhat if the TV industry as we know it is on the verge of a revolutionary shift? Join us for an eye-opening conversation with Shyam Balsé, the acclaimed producer behind ABC's "Extreme Makeover: Home Edition." With his rich background, from an internship at National Geographic to honing his skills at USC's graduate film program, Shyam offers a compelling narrative on adapting to the digital disruption fueled by the rise of streaming platforms like Disney Plus, Apple TV, and more. Listen in to glean insights from Shyam as he candidly discusses the uncertain future of television and the strategies he e...2025-01-2230 min
MEDIASCAPE: Insights From Digital ChangemakersEmpowering Minds with AI: Insights from Jeremy GuWhat happens when a data scientist with a passion for teaching steps into the world of education technology? Join us as we uncover the remarkable journey of Jeremy Gu, a dynamic figure whose career spans data science and statistics roles at titans like Uber and AWS, to impactful teaching positions at the University of San Francisco and Stanford. Jeremy's story is a testament to the power of bridging academia and industry, and he shares his insights on how storytelling in data science can demystify complex decisions for non-technical audiences.As education continues to evolve, AI's role cannot...2025-01-1529 min
MEDIASCAPE: Insights From Digital ChangemakersBalancing Innovation and Empathy: Ashlie Marshall's Journey in Digital Marketing LeadershipAshlie Marshall, a dynamic mompreneur and digital marketing leader, offers a masterclass in navigating the complexities of balancing career and family life. Discover how Ashley transitioned from retail and coaching to becoming the CFO of Tier Level Digital Marketing, where she skillfully blends structure with creativity. Her compelling journey from Baylor University to the forefront of digital marketing sheds light on her strategic approach to growth, underscoring the vital difference between managing tasks and leading people with empathy and vision.Get ready to uncover the unexpected challenges of launching a podcast and how they mirror the intricacies...2025-01-0841 min
MEDIASCAPE: Insights From Digital ChangemakersAI, Ethics, and Transparent Markets: Insights from Noah HealyCurious about the unexpected intersections between academia and tech? Join us as we welcome Noah Healy, a market designer and game theorist, who shares his fascinating journey from the University of Virginia's engineering program to the forefront of digital media. Noah's unique path, which includes studies in nuclear engineering and a serendipitous connection through a games club, exemplifies how diverse experiences can lead to remarkable opportunities in the tech industry. Discover how everything from neutron activation studies to gaming statistics can inform a successful career in data and technology.Ever wondered how automation could impact high-level decision-making...2025-01-0150 min
MEDIASCAPE: Insights From Digital ChangemakersNavigating Tech Transformations: Saurabh Kumar on AI, Data-Driven Marketing, and Building Meaningful ConnectionsWhat if technology could be your ticket to navigating life's biggest challenges? Join us for an inspiring conversation with Saurabh Kumar, Senior Manager of Data Science at Kraft Heinz, as he walks us through his remarkable journey from a web developer in India to a tech-savvy leader in the U.S. Saurabh shares how his early career at Wells Fargo, amidst the 2008 financial crisis, set the stage for his success by integrating tech expertise with business strategies. Listen as he unpacks the secrets behind leveraging technology to forge impactful career paths, with insights that resonate well beyond the boardroom.2024-12-2535 min
MEDIASCAPE: Insights From Digital ChangemakersCrafting Emotional Connections: The Power of Sonic Identity with Russell BoiarskyDiscover the captivating journey of Russell Boiarsky , a visionary musician and marketing guru, who masterfully intertwines his love for music with a thriving career in sonic branding. We delve into the intricacies of his career path, revealing how his risk-averse nature and the challenges of the Los Angeles recession led him to a unique blend of passion and profession. Russell’s story is a testament to the power of aligning personal passions with professional pursuits, offering an inspiring blueprint for success in the evolving landscape of digital marketing.Ever wondered how sound influences brand identity? This episode un...2024-12-1838 min
MEDIASCAPE: Insights From Digital ChangemakersEmpowering Mothers through Digital Media with Shirin YadegarEver wondered how managing a household can mirror the challenges of running a business? Join us for an engaging conversation with Shirin Yadegar, the inspiring founder and CEO of LA Mom Magazine, as she shares her journey from communication and journalism at USC Annenberg to leading a thriving digital magazine. Shirin opens up about her unique perspective on parenting as a form of leadership, drawing parallels between guiding her four daughters and steering a successful enterprise. Gain insights into her world, where adaptability and empowerment are the cornerstones of both family life and career growth.Explore the...2024-12-1132 min
MEDIASCAPE: Insights From Digital ChangemakersNavigating the Financial Tech Frontier with Stephen TanenbaumStephen Tanenbaum, the visionary mind behind Rainbook and co-founder of UGallery.com, joins us for an engaging conversation that traces his incredible journey from a childhood passion for baseball cards to innovative entrepreneurship. Discover how his early endeavors, such as creating a lofted bed shelf in his dorm room, sparked a drive that would lead to the establishment of UGallery.com—a groundbreaking platform for emerging artists. Stephen’s tale is one of relentless perseverance, strategic foresight, and the ability to forge impactful partnerships with industry giants like Crate & Barrel despite the skepticism surrounding e-commerce in the post-dot-com crash era...2024-12-0429 min
MEDIASCAPE: Insights From Digital ChangemakersMatthew Krayton's Political Campaign Revolution: Pioneering Digital Media and Navigating Ethical ChallengesJoin us as we uncover the compelling journey of Matthew Krayton, founder and principal of Publitics, who transformed from an aspiring social studies teacher into a key figure in political strategy. Learn how the 2008 financial crisis served as a catalyst for Matthew's career shift and discover the significant role digital media has played in reshaping campaigns, particularly during the 2012 election cycle. Matthew sheds light on his pioneering use of social media platforms like Facebook, offering insights into how early adoption and understanding of digital tools can drive successful political strategies.Matthew shares his experiences navigating the tumultuous...2024-11-2737 min
MEDIASCAPE: Insights From Digital ChangemakersFrom Rhymes to Podcasts: Corey Gumbs’ Vision for Inclusivity and Empowerment in Digital MediaEver wondered how a rapper's dream could shape an entire podcasting community? Join us as we uncover Corey Gumbs’ unique journey from aspiring musician to influential podcast development strategist and community builder. Corey shares intimate stories from his early music industry days and how those experiences led him to pioneering efforts in educating artists about the digital music business. His passion for creating spaces where aspiring podcasters can thrive without traditional constraints is inspiring, especially as he recounts his 2013 reintroduction to podcasting and the formation of the Black Podcasters Association.As the conversation progresses, we explore Corey's mi...2024-11-2034 min
MEDIASCAPE: Insights From Digital ChangemakersExploring Global Security: Dr. Mara Karlin's Journey in Policy and CommunicationDiscover the fascinating world of war, communication, and policy-making with the esteemed Professor Mara Karlin in this gripping episode of Mediascape. As a leading authority in international relations and defense, Mara takes us through her incredible journey from a college student with a thirst for global understanding to a pivotal figure in shaping U.S. defense strategy. With vivid anecdotes from her transformative experiences, including a Semester at Sea program, Mara illustrates the pivotal role of adaptability and curiosity in navigating the complex landscape of global security.We also address the often-overlooked communication gap between civilians and...2024-11-1340 min