Shows
The Dave Gerhardt ShowHow to Standout in B2B with Udi Ledergor, Chief Evangelist at Gong#313 | In this episode, Udi Ledergor joins Dave to break down the ideas behind his new book, Courageous Marketing, and why most B2B marketing fails because it plays it safe. He also shares his journey from marketer #1 to CMO to Chief Evangelist at Gong, where he led category creation, brand, and marketing through massive scale. They unpack how Gong built a brand that actually stood out, what it means to punch above your weight as a B2B marketer, and how to think about brand ROI without fake dashboards.Timestamps(00:00) - – Mee...
2025-12-1856 min
Ignite: Conversations on Startups, Venture Capital, Tech, Future, and SocietyIgnite Marketing: The Secrets of High-Impact B2B Marketing with Udi Ledergor | Ep219Udi Ledergor is the Chief Evangelist and former CMO at Gong, where he helped define an entirely new category in B2B SaaS and turn a call-recording idea into a global revenue platform. He started in Tel Aviv’s performing arts scene, moved through product management and multiple head-of-marketing roles, and has spent 20+ years turning complex tech into stories people actually care about.With a background that blends stagecraft, magic, and enterprise GTM, he offers hard-won insights into category creation, demand gen vs product marketing, hiring for potential, and how to make even your pr...
2025-12-1753 min
Best Story WinsDitching Best Practices: How Courageous Brands Get Remembered with Udi Ledergor of GongYour funnel isn’t broken, but your nerve is. “Best practices” are just average practices with better PR. If every headline, homepage, and hot take sounds the same… what’s the one bold move that makes you unforgettable?In this episode, Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, torches the safe playbook and helps us build a braver one: a sharp, differentiated POV that slices through “sea of sameness” B2B. We get brutally practical on how to stop shipping beige content, why the CEO (not marketing) owns the brand, and how psychological safety unlocks the kin...
2025-12-0452 min
BrandformanceHow to Become a Courageous Marketer ft. Udi LedergorIn this episode of Brandformance (formerly The Marketing Scientists), Gong’s Chief Evangelist Udi Ledergor breaks down what it takes to be a courageous marketer. He explains how a risk-taker mindset helped Gong supercharge its growth from startup to a brand trusted by half the Fortune 10. Ledergor pulls back the curtain on the strategy behind Gong’s first Super Bowl ad, the surprising reason women often excel in sales, and how psychological safety fuels truly fearless marketing.About the guest:Udi Ledergor is the Chief Evangelist at Gong, where he helped define and dominate the revenue inte...
2025-11-0649 min
The Executive Brand PodcastGong's Executive Content & LinkedIn Thought Leadership Playbook w/ Udi LedergorUdi Ledergor joined Gong as their first marketer in 2016, back when “revenue intelligence” wasn’t even a thing.Nine years later, Gong is one of the most recognizable B2B brands in the world, doing well over $300M ARR and followed by 300,000+ people on LinkedIn.In this episode, Udi breaks down the marketing playbook that made that possible, and why best practices are just boring practices. We talk about: Why best practices are boring practices and how to replace them with a sharp POVThe 3 levels of content that actual...
2025-10-2357 min
Make It Happen Mondays - B2B Sales Talk with John BarrowsUdi Ledergor: Courage Over Clichés in Modern MarketingUdi Ledergor is back on the pod—and this time, he’s bringing the fire behind Courageous Marketing, his new book that challenges everything safe, stale, and same-same in today’s crowded GTM world.As the former CMO of Gong during its hypergrowth years (multi-billion-dollar valuation, anyone?), and now Chief Evangelist, Udi knows firsthand how to build brands people actually love. In this episode, he and John dig deep into what separates average from iconic in today’s AI-drenched world of “best practices.”You’ll hear:Why courageous marketing requires risk, not just reachThe 10-20% “crazy idea” budget every brand needsHow sales...
2025-09-221h 01
Tech Marketing RewiredHow Bold Marketing Builds Breakout Brands with Udi Ledergor of GongI am always looking for ways to improve. Send me a text and let me know your thoughts! - KevinWhat if playing it safe is actually the riskiest marketing strategy of all? That's the provocative premise at the heart of my conversation with Udi Ledergor, former CMO and current Chief Evangelist at Gong, who shares the breakthrough strategies from his bestselling book "Courageous Marketing."Udi reveals the counterintuitive truth that most marketers discover too late: following "best practices" (which he calls "boring practices") only delivers ordinary results. When you're competing for attention in crowded...
2025-07-1444 min
Dive Into: This Binge-Worthy Full Audiobook For Curious Minds.Courageous Marketing by Udi LedergorPlease visithttps://thebookvoice.com/podcasts/2/audible/7937to listen full audiobooks.
Title: Courageous Marketing
Author: Udi Ledergor
Narrator: Udi Ledergor
Format: mp3
Length: 4 hrs and 42 mins
Release date: 05-27-25
Ratings: Not rated yet
Genres: Marketing & Sales
Publisher's Summary:
Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to: Punch above your weight with guerrilla mark...
2025-05-274h 42Get Hooked On An Powerful Full Audiobook And Elevate Your Mindset.Courageous Marketing by Udi LedergorPlease visithttps://thebookvoice.com/podcasts/2/audible/7145to listen full audiobooks.
Title: Courageous Marketing
Author: Udi Ledergor
Narrator: Udi Ledergor
Format: mp3
Length: 4 hrs and 42 mins
Release date: 05-27-25
Ratings: Not rated yet
Genres: Business Development & Entrepreneurship
Publisher's Summary:
Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to: Punch above your weight with guer...
2025-05-274h 42Get Hooked On Into A Powerful Full Audiobook On A Rainy Day.Courageous Marketing by Udi LedergorPlease visithttps://thebookvoice.com/podcasts/2/audible/7145to listen full audiobooks.
Title: Courageous Marketing
Author: Udi Ledergor
Narrator: Udi Ledergor
Format: mp3
Length: 4 hrs and 42 mins
Release date: 05-27-25
Ratings: Not rated yet
Genres: Business Development & Entrepreneurship
Publisher's Summary:
Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to: Punch above your weight with guer...
2025-05-274h 42
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and MarketingMastering Storytelling, Focus & Courage in B2B w/ Udi Ledergor, Chief Evangelist @ GongIn this episode, we're joined by Udi Ledergor, Chief Evangelist at Gong, best-selling author, and B2B marketing legend, to explore how brands can stand out by mastering storytelling, focus, and courageous marketing. From disrupting categories to building human-centric brand experiences, Udi shares powerful insights for marketers ready to break the mold. 💡 Topics we cover: What most B2B brands still get wrong about GTM Courageous marketing vs best practices How storytelling elevates your message The shift from B2B to human-to-human marketing Product vs content marketing: The separation that matters Tips for modern GTM motions & pri...
2025-05-1546 min
More Than A TitleThe Return of Udi Ledergor :Building Brands That Break the MoldUdi Ledergor is back and this time, its personal and powerful.
In this special milestone episode of More Than A Title, hosts Jarrett, Chadeo, and Nadege welcome back their very first guest ever: Udi Ledergor, Chief Evangelist at Gong and bestselling author of Courageous Marketing. Its been 200 episodes since his debut, and this Part 2 conversation dives even deeper into what it means to build bold brands and lasting impact.
Udi helped define and dominate the revenue intelligence category at Gong, taking the company from zero to hundreds of millions in revenue and achieving a multi-billion-dollar valuation. A five-time marketing leader...
2025-05-152h 03More Than A TitleThe Return of Udi Ledergor :Building Brands That Break the MoldUdi Ledergor is back and this time, its personal and powerful.
In this special milestone episode of More Than A Title, hosts Jarrett, Chadeo, and Nadege welcome back their very first guest ever: Udi Ledergor, Chief Evangelist at Gong and bestselling author of Courageous Marketing. Its been 200 episodes since his debut, and this Part 2 conversation dives even deeper into what it means to build bold brands and lasting impact.
Udi helped define and dominate the revenue intelligence category at Gong, taking the company from zero to hundreds of millions in revenue and achieving a multi-billion-dollar valuation. A five-time marketing leader...
2025-05-152h 03
Insights UnlockedThe power of courageous marketing with Udi Ledergor
Episode web page: https://bit.ly/3YTrCuW
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Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?
Send me a voice message via email at podcast@usertesting.com
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In this episode of Insights Unlocked, UserTesting CMO Johann Wrede chats with Udi Ledergor, former CMO and current Chief Evangelist at Gong, and author of Courageous Marketing. Udi shares why bold, differentiated marketing beats "best practices" every time—and how marketers can unlock ext...
2025-05-0545 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers229 - Why Your Customers Aren't Actively Talking About You (Udi Ledergor, Chief Evangelist at Gong)Udi Ledergor is Chief Evangelist and former CMO at Gong. You can centralize all your revenue workflows in Gong’s Revenue AI Platform. Gong is a Unicorn (last valuation was $7.25B). Total funding $583M. Also check out Ep. 156 “Gong’s Marketing Evolution From Early Stage To Unicorn”.Here’s what we cover:In what ways have customers helped Gong build to the next round;How to create raving fans;Where is Gong placing big bets in 2025 (e.g. redefining category boundaries);How do you sell to large stra...
2025-04-2343 min
Always Be Testing#80 Courageous Marketing: Ditch "Safe" B2B Strategies & Stand Out | Udi Ledergor, Chief Evangelist and former CMO, GongIn this episode, Tye DeGrange is joined by Udi Ledergor to dive into Udi’s new book, "Courageous Marketing: The B2B Marketer's Playbook for Career Success," released on April 10th. Drawing from two decades of experience and insights from top CMOs, the book challenges traditional B2B marketing practices and encourages a bold, strategic mindset.The conversation covers key themes like overcoming “death by committee,” prioritizing product-market fit over blindly following so-called best practices, and embracing a human-first approach — even in an AI-driven world. They discuss the power of bold branding (with examples like Gong’s distinct v...
2025-04-1527 min
The GTMnow PodcastGTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi LedergorUdi Ledergor served as CMO during Gong’s rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers’ attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation. His book Courageous Marketing is officially out and you can buy it below in the show notes. Discussed in this Episode:Why Marketing 'Best Practices' are broken for Brands that want to stand out.Marketers need to consider the long...
2025-04-1556 min
The 20% Podcast with Tyler Meckes243: From Magician to CMO: Bold Marketing and Career Growth with Udi Ledergor (Chief Evangelist, Gong)This week’s guest went from Business School Valedictorian to Chief Marketing Officer and now serves as the Chief Evangelist at Gong, one of the most well-known brands in B2B tech.Udi Ledergor began his career as a Help Desk Manager and Product Technologist, then spent five years in Product Management before moving into marketing leadership. He held multiple VP of Marketing and advisory roles before joining Gong, where he’s spent the past eight years helping shape the company’s category-defining brand and go-to-market strategy.Outside of work, Udi has also spent time as a m...
2025-04-1442 minThe Dave Gerhardt ShowB2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong) helped turn Gong into one of B2B’s most iconic brands—and now he’s sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong’s category, brand, and marketing engine (and why B2B marketing needs way more courage). You’ll learn:Lessons from building Gong from 0 to $100M in revenueHow to make B2B marketing not boringHow to measure and justify brand investments in marketingWhy you need to be...
2025-04-1456 min
Spark of AgesThe Playbook for Courageous Marketing/Udi Ledergor - Gong, Super Bowl Commercial, Magic ~ Spark of Ages Ep 35Udi Ledergor, Gong's Chief Evangelist and former CMO, reveals how courageous marketing strategies helped propel Gong from startup to multi-billion dollar company status while redefining the B2B marketing playbook.• Creating bold B2B marketing that stands out requires courage and rejecting "boring practices" that yield ordinary results• The "punching above your weight" strategy helped Gong appear much larger than it was, allowing early access to enterprise customers• Gong's Super Bowl commercial hack: buying regional ads in tech hubs for under $350K instead of spending $20M on national spots• The 95-5 rule: most marketers only tar...
2025-04-1153 min
The Hard Corps Marketing ShowPlaying It Safe Is the BIGGEST Marketing Risk ft Udi Ledergor | Hard Corps Marketing Show | Ep 417How can bold B2B marketing drive better sales alignment?In this episode of The Hard Corps Marketing Show, I sat down with Udi Ledergor, Chief Evangelist at Gong, a marketing leader and advocate for making B2B marketing exciting. Udi shares his insights on breaking away from stale best practices and embracing creativity and risk-taking to drive real impact.Udi highlights the common disconnect between marketing and sales teams—where each celebrates achievements that don’t align with the other’s goals. He emphasizes the importance of shared KPIs to foster collaboration and ensure...
2025-04-1049 min
The Growth Hub PodcastThe secret sauce to growing Gong into a supersonic business, with Udi Ledergor, Chief Evangelist Officer @GongIn episode 110 of the Growth Hub Podcast, we're joined by Udi Ledergor, Chief Evangelist Officer at Gong.Udi joined Gong in 2016 as employee #13 and was the first of what is now a team of 60 talented marketers. Along the way, he contributed to taking Gong from a couple hundred thousand in revenue into a business making hundreds of millions of dollars in annual revenue.We cover: Udi’s journey, from CMO to Chief Evangelist OfficerWhat was the most instrumental in growing Gong into a supersonic businessUdi’s 5 steps to better align sales and marketingUdi’s Human-f...
2025-04-1036 min
Marketing TrendsYour Marketing “Best Practices” Are Killing CreativityWhat’s worse than pissing people off with a bold marketing campaign? Boring them.So why is everyone following the same playbooks, recycling “best practices”, and relying on cookie cutter AI to generate the same-sounding content?If you want to truly stand out, you have to break the rules… or at least question them.Stephanie sits down with Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, to talk about how marketers can push past fear, embrace bold strategies, and create campaigns that people actually remember.Udi shares why "best pra...
2025-03-051h 03
OnBase: Smashing Sales and Marketing MisalignmentsEp. 511 | Elevating Account-Based GTM with Revenue IntelligenceEpisode Summary
In this episode of OnBase, hosts Chris Moody and Alicia Hale sit down with Udi Ledergor to explore the transformative power of revenue intelligence in account-based go-to-market strategies. Udi shares insights from his extensive career, breaking down the evolution of revenue intelligence, its impact on sales and marketing alignment, and the role of AI in reshaping the buyer experience. With thought-provoking anecdotes and actionable advice, this episode is packed with valuable takeaways for revenue leaders aiming to drive growth and foster collaboration.
About the Guest
Udi Ledergor is a five-time Marketing...
2025-01-2143 min
Always Be Testing#66 Building Gong’s GTM Strategy and the Future of B2B SaaS Marketing | Udi Ledergor, Chief Evangelist and former CMO, GongUdi Ledergor's journey at GONG is a testament to the power of innovative marketing, human-centric strategies, and the importance of experimentation. His insights offer valuable lessons for marketers looking to make a significant impact in the B2B SaaS space.
2024-12-1739 min
Founders' Marketing CompassEP #23 - Udi Ledergor, Chief Evangelist & former CMO at Gong - The CEO-CMO Dynamic: Keys to SuccessIn this insightful episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Udi Ledergor, Chief Evangelist & former CMO at Gong, to explore the strategic landscape of B2B marketing leadership. Udi shares his revolutionary "95-5 Rule" of B2B marketing, revealing that only 5% of your potential market is ready to buy at any given time. This principle fundamentally changes how companies should approach their marketing strategies and resource allocation.Key Takeaways:* The 95-5 Rule: Focus primary resources on the 5% ready to buy, while nurturing the 95% differently* Different CEO types require different...
2024-12-1757 min
Marketing TrendsWhy Being Different is Better than Being BetterOn this episode, Udi Ledergor, Chief Evangelist at Gong, discusses the use of AI in marketing and sales and highlights the utility of AI in the C-suite, particularly in analyzing sales pitches and measuring their impact on business metrics. Udii also emphasizes the importance of shifting from ownership to stewardship in marketing, and he discusses the need for aligning internal and external branding by living the company's values and creating a consistent customer experience.Tune in to learn:The Limitations of AI in Creating Marketing ContentThe Utility of AI in the C-SuiteHow to Foster Collaboration in...
2024-09-1850 min
The GTM Pack ShowEpisode 91: Lessons on B2B Brand Building from Gong.io's Mastermind LeaderIn this episode of #TheGTMPack podcast, we interview Udi Ledergor, Chief Evangelist & former CMO at Gong.io based in San Francisco, CA.
In this conversation, we dig into:
💡 How to convince your CEO/board to take a bold approach to brand building
💡 How to make content so good that people would pay for it
💡 How to develop authentic marketing & sales team alignment
& more!
#revenue #b2b #gtm #sales #pmm #branding #cmo #marketing #cro #ceo
2024-08-0228 min
Soft SidesMario Paganini, SVP of Marketing at Overjet: Create the Game You Want to PlayGuest: Mario Paganini, SVP of Marketing at OverjetLaura is joined by Mario Paganini, Senior Vice President of Marketing at Overjet. Mario is known for his unique approach to building B2B brands and his commitment to creating hyper-relevant stories and differentiated campaigns that capture the audience's attention, even in very competitive industries like logistics and dental AI. In this episode, Laura and Mario delve into key aspects of career growth, discussing good and bad managers, the role of luck in success, and how to find meaning and excitement in your role. Mario...
2024-07-0250 minBuilding With Buyers: Startup Marketing and Growth Fueled By Customers210 - BONUS: The Goal Of Marketing Is To Make Sales Easier, But Also Way MoreFor this BONUS episode I brought on a friend. Friend episodes are great because you've talked to this person so many times and they just hit different. Come hang out with us.
Meredith Hein is the Founder of Unicorn Content & Growth Marketing where she works with growth stage companies, she also went to Kellogg.
Here’s what we cover:
On writing books for her clients and what books accomplish;
Udi Ledergor (Gong) once said "marketing’s goal is to make sales easier” and that still makes...
2024-05-2423 min
Growth Science for B2B SaaS Companies from Mosaic Growth SolutionsApril 22, 2024 - Managing Faux Focus, Brand is Bigger than Marketing, 10x Request a Demos, and Using AI in MarketingDave Kellog lays out how to keep your company from having a Faux Focus
https://kellblog.com/2024/04/19/how-to-detect-if-your-startup-has-a-faux-focus/
Udi Ledergor, Chief Evangelist at Gong, makes the case that brand is bigger than marketing
https://www.linkedin.com/feed/update/urn:li:activity:7187094627982684160?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7187094627982684160%29
Pierce Healy, CEO of Zelta AI, lays out the process his team used to 10X request a demos
https://www.linkedin.com/posts/piercehealy_we-were-missing-out-on-50-inbound-demo-requests-activity-7187095643675406337-pT2K?utm_source=share&utm_medium=member_d...
2024-04-2214 min
B2B Pipeline PioneersEngaging the 95%Udi Ledergor, Chief Evangelist at Gong, kicks off our series by sharing how 2023 experiences are shaping Gong’s 2024 go-to-market strategy. Udi says it’s all about “engaging the 95%.”About this Pioneer > 0:49Biggest Challenges > 2:56Looking Forward > 7:46100 Pennies Game > 11:12Final Thoughts > 17:52View the 100 Pennies Game: Click Here!Follow Udi Ledergor on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerUdi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong.As Chief Ev...
2024-03-1219 min
Reveal: The Revenue AI Podcast by GongWhy revenue forecasting should go beyond your CRMLooking to boost your win rates?It’s doable—but leaders can't comprehend or prepare for a deal's components without high-quality data.And you can’t just rely on your CRM alone.Our guest, @Udi Ledergor, Chief Evangelist at @Gong and five-time Marketing leader at B2B start-ups, helps us understand that, unlike CRM data, conversation intelligence may identify purchase signals in sales calls and emails at a higher success rate. As a result, deal outcomes and win rates can be...
2024-02-2616 min
Glassix SpotlightThe Evangelist's Playbook: Udi Ledergor on Revolutionizing CX Through Marketing MasteryJoin us in this engaging episode of "Glassix Spotlight" as we welcome Udi Ledergor, the Chief Evangelist at Gong. Udi's remarkable journey from a key marketing player to the strategic linchpin of Gong's brand is a masterclass in marketing innovation and leadership.
In our discussion, we explore several key areas, including:
• Udi's evolution from VP of Marketing to Chief Evangelist at Gong and how his understanding of marketing's role in customer experience has deepened and diversified through this progression.
• An inside look at Gong’s reno...
2024-01-0732 min
The Revenue Formula5 takeaways from 2023It's time to wrap the year - and what better way than to revisit some of the great conversations we've had with our guests.In this episode, you'll hear:(00:00) - Introduction
(04:43) - Sales forecasts suck
(06:32) - RevOps aren't system admins
(09:13) - Jacco van der Kooij: Recurring revenue
(12:58) - Chris Walker: You're gonna cheat
(17:42) - Kyle Poyar: Raise the prices
(23:34) - Chris Orlob: Quotas
(27:11) - Udi Ledergor: Brand.. it's not what you think
2023-12-0732 min
The Executive Brand PodcastUdi Ledergor: How Gong Established & Designed Their Own CategoryGong Website: https://www.gong.io/Gong LinkedIn: https://www.linkedin.com/company/gong-io/Udi LinkedIn: https://www.linkedin.com/in/udiledergor/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing...
2023-12-0557 min
Chief Evangelist with Ethan Beute042 Udi Ledergor (Gong) on Igniting Demand and EvangelismThis episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been along throughout Gong’s success journey, primarily as CMO. Learn why the shift to evangelism made sense for him, the company, and their community.Get insights into how Udi created the job description, how he sources 20-25 speaking engagements each quarter, how he lines up appointments with people in customer and target accounts, what his quarterly KPIs include (like influenced and impacted revenue), and more!Four top takeaways:The most important role of a Chief Evangelist is to ignite market demand and crea...
2023-12-0551 min
The Social Standard PodcastUdi Ledergor: Why Gong is Betting Big on Evangelism & Influencer MarketingUdi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue.In this episode we discuss:- The Role of Evangelism in B2B- Udi’s path to Chief Evangelist Officer...
2023-11-2953 min
Metrics that Measure UpMeasuring Category Creation and Brand Awareness ROI - with Udi Ledergor, Gong Chief Marketing OfficerOn this episode, we are joined by Udi Ledergor, the Chief Marketing Officer at GONG responsible for first creating the Conversational Intelligence category and then again in creating the Revenue Intelligence category resulting in one of the fastest growing B2B SaaS companies in history.In this episode, Udi highlights the evolving strategy and measurements for the Marketing organization at Gong along the growth journey to greater than $100M ARR and a $6B+ in company value!Creating a category builds the overall Target Addressable Market (TAM) - creating a brand increases the percentage of the...
2023-11-2333 min
B2B Go-To-Market LeadersLeading Others To Success: Building And Scaling Your Marketing Operations With Udi LedergorGong is a revenue intelligence platform enabling revenue teams to realize their full potential by unveiling customer reality. Today, Gong's Chief Evangelist, Udi Ledergor, shares his secret to leading others to success. As a B2B marketing executive, Udi has showcased his expertise in leading the Super Bowl ad success. He delves into product marketing, and the product marketing's role is to tell the company story. Join Udi in this insightful episode and see how he and Gong will help pave the path for your success.
2023-11-2247 min
SaaSy Talk UnfilteredSaaSy Talk S01.17: Building a Successful B2B SaaS Brand: Insights from Gong's Chief EvangelistAbout The Guest(s): Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue.
Passionate about startups and brands during the day, whisky, music, and social activism at night, Udi is also an author, speaker, ment...
2023-10-2644 min
Closing Time: quick insights from sales & marketing expertsHow to Make Your Next Sales Call Better: Data-Backed Call Openers, Pricing Phrases, & More -- with Gong's UdiThe perfect sales call…does it really exist? The team at Gong Labs might be able to answer. They have analyzed one billion sales calls to help sellers like you build trust, keep buyers engaged, and, ultimately, close more deals. On this episode of Closing Time, we welcome Udi Ledergor of Gong, who will provide actionable tips that you can start using tomorrow to make your next sales call better. How to open a call, how to talk about pricing, and is it OK to swear now and then? You learn all this and more. Wa...
2023-10-1717 min
Signals Podcast NetworkUnlocking GTM Productivity with AIUdi Ledergor, Chief Evangelist at Gong, and Dan Morgese, Senior Manager of Content Strategy at Gong, bring to light the productivity that is created by utilizing AI. These speakers from the AI Revenue Summit discuss GTM strategies, seller activity, improving customer experience, and more. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:16 - What are the perceived benefits or the realized benefits of implementing AI in GTM processes?4:10 - Automating Seller Activity7:20 - Write follow-up emails 10X faster8:12 - Guiding sellers' next steps...
2023-09-0526 min
Bridge the Gap™ by Revenue ReimaginedEpisode #8: Supercharge Your Revenue Strategy with Udi Ledergor's Product-Market Fit SecretsWelcome to our conversation with Udi Ledergor, a seasoned expert in marketing strategy and current Chief Evangelist at Gong. With over 25 years of experience, it's safe to say that Udi brings a uniquely insightful perspective to the table. As an early entrant to Gong's team, his prioritisationof pipeline development before the advent of the sales team has set the goldstandard in marketing approach. Udi’s strategies, focused on aligning marketing endeavors with early product-market fit, have proven to be a game-changing framework in brand development.Early attempts at sales s...
2023-09-0535 min
I'm Not Selling You AnythingUdi Ledergor (Chief Evangelist, GONG)This week we’re joined by Udi Ledergor, Chief Evangelist over at GONG. Udi was someone I’d heard about right when I first started in this industry. The style of marketing that he brought to the forefront during his years as CMO at GONG paved the way for people like me to take part in the wild and wacky world of B2B SaaS. Stick with us as we talk about Udi’s superhero origin story, what he’d have on a billboard if given the chance, and pasta with funny names we can’t pronounce – ANDIAMO!
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2023-08-1729 minThe Revenue FormulaSpecial: What you need to know about brand (With Udi Ledergor)Everyone agrees brand is important, but struggle to articulate why or even how to manage it.That's why we brought on Udi Ledergor from Gong to share his insights from building the gong brand.We get into:(00:00) - Introduction
(02:29) - Why brands don't invest in branding
(03:37) - What does brand even mean?
(06:14) - Why even consider brand?
(09:36) - Creating a category
(15:48) - Brand at the early stages
(18:37) - Investing in big brand bets
(30:25) - How to handle budget and brand
(35:01) - What are the signals to pay attention to?
(37:44) - It's not enough...
2023-08-1046 min
Protect the Hustle | A SaaS PodcastGong's Udi Ledergor on crafting magical marketing momentsImagine a grand theater on the cusp of a captivating performance, each individual, from actors to orchestra to stagehands, contributing to a seamless spectacle that leaves the audience enchanted. This beautiful balance is strikingly akin to a successful business, where different departments - marketing, sales, product development, and customer success - perform harmoniously on the market stage to mesmerize their audience, the clientele. When marketing campaigns align perfectly with sales strategies, it creates a symphony that attracts and retains clients, thereby fostering customer satisfaction.This ensemble performance of a business is where our guest, Udi Ledergor, the...
2023-07-1130 min
The Sales Technology PodcastSales Tech Deep Dive - Gong EngageWe explore the evolution of Gong Engage, a comprehensive suite designed to empower digital sellers and optimize sales performance. The conversation begins with Udi Ledergor, Chief Evangelist of Gong, discussing the initial problem that Gong aimed to solve: the lack of systematic capture and analysis of customer interactions.We discuss the transformative power of Gong's conversation intelligence in providing actionable insights and coaching for sales reps, enabling them to focus on meaningful conversations while Gong captures and summarizes interactions. Furthermore, the integration of CRM data allows sales managers to identify winning patterns and replicate them across their teams.
2023-06-2931 minBuilding With Buyers: Startup Marketing and Growth Fueled By Customers156 - Gong's Marketing Evolution From Early Stage To Unicorn (Udi Ledergor, Chief Evangelist at Gong)Udi Ledergor is Chief Evangelist at Gong. He went from marketer #1 to Gong's Chief Marketing Officer and has been there for over 6 years. Udi led the creation of the Revenue Intelligence category, and led the company from zero to hundreds of millions in revenue. He's a 5X marketing leader in B2B startups AND he's also really good at playing the piano.
About Gong:
Founded in 2015, based out of SF, 1300+ people
Funding: $583M total
Hit unicorn status August 2020
Description: The revenue intelligence platform. Gong unlocks reality to help people a...
2023-06-1250 min
That Tech PodHow AI is Driving Sales with Gong’s Chief Evangelist Udi LedergorToday Laura and Kevin speak with Udi Ledergor of Gong about AI for Sales, the value of sales managers, marketing tactics and living in Israel, plus we get a whiskey recommendation!Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to h...
2023-06-0637 min
Pros & Content BriefUdi Ledergor, Chief Evangelist, Gong (Data-Driven Marketing Leader)In this episode of the Data-Driven Marketing Leader Podcast, host Andrew Bolton interviews Udi Ledergor, Chief Evangelist at Gong. They discuss Udi's marketing journey, the importance of building a marketing team with potential and adaptability, and the crucial alignment between sales and marketing. Udi shares insights on creating unique content strategies that engage and educate customers throughout the buyer's journey, and offers a sneak peek into the upcoming Gong Engage product. Tune in to learn valuable tips on hiring, content creation, and staying ahead in the ever-evolving world of marketing.See Privacy Policy at https://art19.com...
2023-05-0439 min
The Hard Corps Marketing ShowSelf-Reporting Solves Attribution - Trinity Nguyen - Hard Corps Marketing Show - Episode # 332Marketers need to measure which channels actually drive revenue efficiently, but most attribution models are short-sighted at best. However, adding one little field to your forms can a big difference and we have a marketing leader from the world of SaaS to show us how it’s done. Trinity Nguyen is the Vice President of Marketing at UserGems and an industry thought leader. Trinity dives into the issues with attribution that B2B marketers face, why self-reported data is the most accurate source of attribution insights, and how to design personas that help your entire team. B...
2023-04-1439 min
Apptivate: App Marketing ExplainedWomen in Mobile: Overcoming Impostor Syndrome in the Tech Industry - Saadi Muslu (Singular)Saadi Muslu is the Head of Content and Product Marketing at Singular. She immigrated to the U.S. when she was 6 years old from Turkey and was the first woman in her family to graduate from college. These experiences, among others, taught her how to ask a lot of questions, be resourceful, and build relationships with the right people – ultimately fueling her success in the mobile industry. In this Women in Mobile episode, Saadi shares how to overcome impostor syndrome, what makes a good manager, how to attract and hire top talent, and all the reasons she’s excited to be...
2023-03-1446 min
Outbound SquadUdi Ledergor on Sales & Marketing Alignment Done RightUdi Ledergor is the CMO of Gong. In this episode, Udi talks about how to create world-class content, positioning, and the future of Gong.Connect with Udi on LinkedIn and Gong here.Resources mentioned in the episode:
Show Notes Page Here are three more ways to get help with your prospecting:
Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further.
Outbound Squad. A program for reps who crave accountability, structure, and res...
2023-01-3156 min
The GTMnow PodcastGTM 20: Branding, Negotiation, and Creating Raving Fans with Udi LedergorUdi Ledergor is the former CMO of Gong and the company's current Chief Evangelist. The insights he offers in this episode are invaluable for anyone interested in branding, content development, negotiating, or creating a devoted fan base. What You Will Learn:How Udi Ledergor and Gong achieved 100x growth in a short period of time.The hacks and strategies used to create a powerful brand presence on a limited budget.The impact of providing an exceptional candidate experience even if they are not given an offer.How to negotiate well.Highlights:
2023-01-3150 min
Sales Influence PodcastUnlock Your Full Potential with Udi Ledergor, Sales Influence(r)Udi Ledergor is a five-time Marketing leader at B2B start-ups and is currently the CMO at Gong, the Revenue Intelligence category leader helping go-to-market teams close more deals and accelerate growth by capturing, understanding and acting on their most important asset – customer interactions.
2023-01-1552 minThe Sales Technology PodcastCMO's in SaaS with Udi Ledergor TSDP #224How can Marketing catapult your company to the next level? Get behind the scenes with this one.Learn the secrets with a master - to category creation, brand awareness, generating leads, and ultimately driving pipeline and revenue.Udi Ledergor is the CMO at Gong. He is a 5-time VP of Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies across a variety of industries. He's also an Angel investor and a start-up adviser.Listen in as we discuss his playbook in detail.Ready for more exclusive...
2023-01-1036 min
The Revenue-Driven CMOThe Top 10 Secrets For Marketing Success - Udi Ledergor - Performance Marketing Insiders - Episode # 082Today’s episode is special because we’re highlighting an amazing guest who shared some amazing knowledge on the show way back in 2021. This special guest is a longtime marketing leader and innovator that has been instrumental in his current company reaching its multi-billion dollar valuation. Udi Ledergor is a B2B marketing thought leader, the CMO of Gong, and the author of The 50 Secrets of Trade Show Success. Among Udi’s top secrets are why strategy must come before tactics, how to forge great relationships between sales and marketing, and why making your marketing human is so critical. ...
2022-11-2320 min
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.Forecasting: Why Force Says Forecasting is Broken? - Udi LedergorUdi Ledergor is today's Expert Insight Interview guest. He is a five-time Marketing leader at B2B start-ups. He is currently the CMO at Gong, the Revenue Intelligence category leader, helping go-to-market teams close more deals and accelerate growth by capturing, understanding, and acting on their most important asset – customer interactions. Today. In this expert insight interview, John and Udi discuss "forecasting: why force says forecasting is broken?"
2022-11-0721 min
Make It Happen Mondays - B2B Sales Talk with John BarrowsUdi Ledergor: The CMO of Gong talks B2B Marketing and ‘Creating a Show’Growing up in Israel, Udi Ledergor studied magic, music, and puppeteering. He uses showbiz skills today, not on a stage but in business conference rooms as chief marketing officer for Gong, one of the hottest and fastest growing tech companies in the world right now. “I see B2B marketing as a way of performing to an audience and creating a show, creating truth and experience,” he says. As the 13th employee hired at Gong — which today has a headcount above 1,500 — Udi says scaling the company while fostering its inclusive “Gongster” culture requires tact and candor: Be “respectful to everyone in th...
2022-11-0759 min
TheInquisitor Podcast with Marcus CauchiUdi Ledergor, Gong. The Best Salespeople: Insights from of millions of live interactions.Udi Ledergor, CMO at #Gong chats to me in the 430th episode of #TheInquisitorPodcast about sales and marketing alignment to create the best conditions for salespeople to thrive in their roles. We also discuss what the data tells us about many of the qualities of the best salespeople. We dig into how culture impacts performance.
Practical as always, Udi's insights are based on the actual behavioural data of millions of real salespeople. Listen up folks
Contact Udi via linkedin.com/in/udiledergor
Websites
bit.ly/showsecrets (My Book on Amazon)
udiledergor.com (Per...
2022-11-0150 min
The Revenue-Driven CMO4 B2B SaaS CMOs share their Marketing Wisdom - Performance Marketing Insiders - Episode # 075This episode is a little special because we are featuring segments from 4 amazing, industry-leading CMOs that were on the 3-Minute Marketing Podcast! You’ll hear amazing insights from Kipp Bodnar, HubSpot’s CMO, Udi Ledergor, Gong’s CMO, Grant Johnson, Emburse’s CMO, and Kevin Alansky, Jedox’s CMO. Buckle up for this blast from the past and get ready to learn! Takeaways: The advent of Web3 opens so many avenues for the future of marketing. With technology like Ethereum, the offers that marketers will be able to provide prospects for things like completing demos can b...
2022-10-0524 minThe Dave Gerhardt ShowGong CMO Udi Ledergor, 5x Marketing Leader at B2B StartupsDave is joined by Gong CMO Udi Ledergor. He's a five-time Marketing leader at B2B start-ups and is currently the CMO at Gong, the Revenue Intelligence category leader helping go-to-market teams close more deals and accelerate growth by capturing, understanding and acting on their most important asset – customer interactions. This conversation first appeared on Dave's B2B Marketing Leaders podcast (which is now Exit Five) in 2020.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by De...
2022-09-0655 min
Traction PodcastWinning During a Downturn – 7 Lessons From Building Gong to $7 Billion with Udi Ledergor at GongOn this episode, host Lloyed Lobo of Boast.AI welcomes Udi Ledergor, CMO at Gong. With massive shifts and uncertainty in the markets, most companies are working on defensive plans such as reducing spending and increasing cash. Defensive strategies might help companies survive, but in order to exit the current climate in a market-leading position, companies must learn to play offense. Udi shares his ideas on how to play offense during a downturn. He covers marketing topics such as demand, brand, channels, team, tools, and metrics. ...
2022-08-121h 01
Inside Insights#29 - A masterclass in making your brand stand outUdi Ledergor, CMO at Gong, explains why ‘different’ is better than ‘better’ when it comes to brand, and spills the beans on the success of Gong’s Super Bowl ads, including revealing why he had to trust data over his own intuition.
Pressed for time? Catch the key takeaways around the 39 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2022-03-2354 min
Sales & Marketing Talk Show#85 The best questions in sales with Richard HarrisIn this Sales & Marketing Talk Show, we discuss How to Earn The Right to Ask Questions, which questions to ask, and when with Richard Harris. Richard is a seasoned SaaS sales leader and inside sales trainer and advisor with 20+ years of experience. In this episode, we discuss Richard’s framework N.E.A.T. Selling which stands for Need, Economic, Access To Authority & Timeline. I will be asking Richard:-How did he come up with this framework-How to earn the right to ask questions and make sure people will answer to you?-H...
2021-11-1052 min
Sales & Marketing Talk Show#83 Re-Branding of Gong with Udi LedergorIn this Sales & Marketing Talk Show, we discuss the Brand renewal of Gong with Udi Ledergor, CMO of Gong.Udi is the CMO at Gong and a 5-time VP Marketing with 20 years of experience leading world-class marketing teams for public and private companies in B2B tech so he has a lot of valuable information about this topic!If you don’t already know Gong it’s a revenue intelligence platform, raised 250million$ Seed E with $7.25 BILLION valuation, and their marketing team has been scaling rapidly. -Why did Gong decide to do a brand...
2021-10-2745 min
Sales & Marketing Talk Show#81 The best sales cadence for outbound sales with Michael HansonIn this Sales & Marketing Talk Show, we discuss Outbound Sales Cadence with Michael Hanson. Michael will be answering these questions:-How did he come up with 30 touches sales cadence?-Why do you need 30 touches in your sales cadence? That’s quite much!-What happens on the first day of the sales cadences?-How many days you should wait after every day and what happens next?-2 days later….-2 days later….-2 days later….-3 days later….-How big part of prospect a...
2021-10-1837 min
Signals Podcast NetworkHow to Achieve Extraordinary Results When Building Your BrandUdi Ledergor shares his experiences - including successes and failures - while building the Gong brand. He offers insights and suggestions on creating a content strategy that adds value to customers' lives.
2021-09-1933 min
Coffee & Compete#13 - The Intelligent Path to Revenue | Udi Ledergor, Gong & Jason Smith, Klue | The Marchitect PodcastIn this episode of The Marchitect podcast, Udi Ledergor, CMO at Gong, and Jason Smith, CEO at Klue, share their approaches to interlocking sales and product marketing.They also get into how to build organizational alignment from the top-down, why product marketing must work with sales in order to create the best messaging for them, and Udi's aspirations to become a magician!Host: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. A...
2021-09-0930 min
The MarchitectEpisode 4: The Intelligent Path to Revenue (Gong & Klue)In this episode of The Marchitect, my guest co-host Jason Smith, CEO of KLUE, and I chat with Gong’s infamous CMO, Udi Ledergor, about how the world of buyers and sellers has changed. And not just during the pandemic, probably forever.Sales teams today more than ever need an intelligent path to revenue. That’s at the root of a recent conversation with two great product marketing minds as they navigate how the world has changed in the past 15 months and how product marketing and sales continue to evolve.In this session, we discussed:Go...
2021-08-1230 minThe Revenue-Driven CMO3MM#16 Five Secrets For Marketing Success with Udi LedergorWelcome to the latest episode of "3-Minute Marketing", the show where we ask the greatest marketers of our time to reach into their treasure chests and reveal their best marketing gold. Today, I'm thrilled and honored to be speaking with legendary growth marketing genius Udi Ledergor, CMO at Gong. For those that don't know yet, Udi is the marketing mastermind that helped Gong become the de facto leader in the revenue intelligence category and grow to a $1B+ valuation. My question for Udi is, "What are your top 5 secrets for marketing success?"
2021-08-0905 min
The Master Marketer ShowEp. 9 Udi Ledergor - The Proof is in Thinking Outside the BoxThis episode was a real treat. Not only because we got to talk about the real impact of Superbowl ad for a B2B brand, but also because we got the chance to talk to the amazing Udi Ledergor, CMO of Gong, about how doing untraditional plays can help a B2B brand win an unfair share of hearts and minds of prospects and customers. What you’ll learn in this episode:How a Superbowl ad can actually be relatively cost-effective (hint: regional spots)How to convince your CEO and CFO to do something unc...
2021-07-2150 min
Revenue Champions12: Inside the mind of the Gong’s CMO and mastermind of THAT superbowl ad? with Udi Ledergor, CMO @Gong.ioAlice talks to Udi Ledergor, CMO @Gong.io all about the inspiration and the process behind THAT superbowl ad. In this episode, Alice dives deep into the mind of Gong's CMO discussing cadences for new experiments/ideas, the movement from traditional lead/contact acquisition strategies to investing more on ‘brand’ and activities and tactics bringing higher levels of direct intent demand, the problem with content distribution and more.
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Send in a voice message: https://anchor.fm/cognism/message
2021-05-2728 min
Evolvers112: Revenue Intelligence and Virtual Selling: Optimizing Digital Customer Engagements: w/ Udi Ledergor (CMO of Gong)As the CMO of Gong, Udi Ledergor knows a thing or two about virtual selling and how revenue intelligence has helped to optimize performance of his and his customer's sales teams.
In this interview we press Udi on what sellers are getting right and wrong in their virtual selling engagements, and he highlights the three key factors winning sales teams and sellers are leveraging to win more deals and grow their business.
https://www.linkedin.com/in/udiledergor/
#revenueintelligence #salesenablement #salescoaching
2021-04-2834 min
B2B GrowthWhy 'Best Practices' Aren't Practical (w/ Udi Ledergor)In our continuation of our demand gen deep dive, Lesley Crews talks with Udi Ledergor, CMO at Gong, on why best practices aren't really best.
They also discuss:
Moving from conversational intelligence to revenue intelligence
Gong's iconic Super Bowl commercial
Demand gen defined
2021-04-2028 min
Billion Dollar TechBuilding a $2B Brand with Gong’s Udi LedergorUdi Ledergor is the CMO at Gong, and is known as one of the brightest brand builders in B2B marketing today. In our chat: Building a $2B Brand with Gong’s Udi Ledergor, we talk about: The importance of brand The purpose of marketing How he crafts high-impact content The 3 channels driving the biggest impact for Gong And much more. Note: this is a repost of an episode recorded last year--the insights are as relevant as ever. The number one Revenue Intelligence platform for sales. Gong captures and delive...
2021-04-1552 min
The Revenue EngineHow to Turn Customers into Raging Fans with Udi Ledergor, CMO of GongThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Why is it that some companies experience hyper growth while others don’t? This week we get the opportunity to talk with Udi Ledergor, the CMO of Gong, who shares with us why being obsessed with your customer will accelerate growth. Gong has achieved incredible results, and are consistently rated number 1 by their fan base. Thousands of companies don't just work with Gong, they have become raging fans. During the episode, Rosalyn uncov...
2021-03-2434 min
GTM Live110 - The Impact of Brand on B2B Businesses | Udi LedergorUdi Ledergor (CMO at Gong) joined us for a Demand Gen Expert Session to talk about why Gong, a B2B SaaS company, decided to run a Super Bowl ad. They also broke down why you should try to avoid best practices, and discussed ways marketers at new companies can get brand campaigns and low budget initiatives off the ground.
2021-02-2656 minGTM Live107 - So You Want to Start a Podcast? | Content Strategy SessionChris Walker hosted another podcast and LinkedIn strategy consulting session with a cybersecurity company. They asked him questions in regards to real roadblocks and problems they're encountering as they get ready to launch and promote their podcast, especially in regards to distribution, reaching the right audience, and engaging with their target market.
Register here for our Demand Gen Expert Session with Udi Ledergor, CMO at Gong, on Tuesday February 23 at 2pm PST / 5pm EST: https://us02web.zoom.us/meeting/register/tZ0ldu-uqD0pGNP-Z07Z47-dF8Zd4Gzou-G_
2021-02-1927 minGTM Live106 - Why I Don't Stack MQLs | Demand Gen Live S2 x20Last night's Demand Gen Live with Chris Walker and Megan Bowen revolved around the customer/buyer experience and how that comes into play in regards to your marketing strategy. They talked about how to go about using paid advertising to learn more about your buyers, testing new messaging, more useful ways to employ your SDR team, and the importance of a strong brand.
Register here for our Demand Gen Expert Session with Udi Ledergor (CMO at Gong) on February 23rd at 5pm EST.
2021-02-171h 12
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastWhat It Takes to Build Successful Marketing Teams (Over & Over Again)My guest today has over 20 years worth of experience, has worked with more than five major companies during that time, and was VP at four of them. He's currently chief marketing officer at Gong, the revenue intelligence platform. In this episode, Udi Ledergor talks about how he draws on these experiences whenever he starts with a new company and what steps he takes to make his role a success whilst building a successful team.Topics covered:
The very first thing that Udi does when he joins a company
Doing due diligence before starting w...
2021-02-0251 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastWhat It Takes to Build Successful Marketing Teams (Over & Over Again)I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2021-02-0251 min
B2B Category Creators with Gil AlloucheElissa Fink, former CMO at Tableau, and Udi Ledergor, CMO at GongIn our fifth episode, Jason Widup, Metadata's VP of Marketing and today's guest host, talks category creation with one of the marketers responsible for seeing Tableau through the company's most dramatic period of growth, and another who led Gong to category dominance.
Panelists for this episode include Elissa Fink, former CMO of Tableau and CMO advisor, and instrumental in creating the Business Analytics category, and Udi Ledergor, CMO of Gong and instrumental in creating the Revenue Intelligence category.
You'll walk away from this episode with an understanding of how Gong leveraged its own pain to...
2021-01-2648 min
The Ascent Podcast - LaaS: Leadership as a ServiceEp. 3 - Udi Ledergor, CMO @ GongHost: Andrew Tarvin, Founder & CEO @ Humor That Works
Guest: Udi Ledergor, CMO @ Gong
Presented by: The Ascent Conference
2020-12-1839 min
Billion Dollar TechBuilding a $2B Brand with Gong's Udi LedergorUdi Ledergor is the CMO at Gong, the number one Revenue Intelligence platform for sales. Gong captures and delivers insights for every customer interaction, empowering revenue teams to make decisions based on data instead of opinions. Udi is a five-time VP of Marketing with more than 20 years of experience heading world-class marketing teams. He is also a regular contributor to Forbes and the author of the Amazon bestseller, The 50 Secrets of Trade Show Success. In this episode… What is the personality behind your brand? Is it human and approachable, or serious and—frankly—boring? Many B2B bu...
2020-10-0652 min
Pipeline VisionariesCreating A $2.2 Billion Revenue Intelligence Powerhouse with Udi Ledergor, CMO of GongThis episode features an interview between Ian Faison and Udi Ledergor, CMO of Gong. A 5-time VP of Marketing, Udi has 20 years of experience heading marketing teams and is an expert in helping B2B companies grow faster by optimizing and transforming their marketing efforts.On this episode, Udi discusses the synergy between Gong’s demand gen efforts and brand plays, and lays out the content strategy that he uses to drive the inbound and outbound motions that create thousands of MQLs every month for a $2.2 Billion B2B powerhouse.Key TakeawaysWays the co...
2020-09-2941 min
Pipeline with Dave GerhardtUdi Ledergor, CMO, GongUdi Ledergor is CMO at Gong. We discuss:
What is your role?
What does your company do?
What is the company’s marketing strategy?
What is the handoff between marketing and sales?
What are the marketing channels you’re using today?
What metrics do you report on?
How many people are on your team?
Who are your direct reports?
What regular “rhythms” do you have as a marketing leader?
What is your marketing budget?
Do you have marketing goals?
What are the biggest marketing challenges you have?
Do you work with any agencies? If so who?
What tools are you u...
2020-09-0849 min
Revenue Talks with Justin KellerUdi Ledergor, CMO, GongUdi Ledergor is CMO at Gong. We discuss:
What is your role?
What does your company do?
What is the company’s marketing strategy?
What is the handoff between marketing and sales?
What are the marketing channels you’re using today?
What metrics do you report on?
How many people are on your team?
Who are your direct reports?
What regular “rhythms” do you have as a marketing leader?
What is your marketing budget?
Do you have marketing goals?
What are the biggest marketing challenges you have?
Do you work with any agencies? If so who?
What tools are you u...
2020-09-0849 minPipeline with Dave GerhardtUdi Ledergor, CMO, GongUdi Ledergor is CMO at Gong. We discuss:
What is your role?
What does your company do?
What is the company’s marketing strategy?
What is the handoff between marketing and sales?
What are the marketing channels you’re using today?
What metrics do you report on?
How many people are on your team?
Who are your direct reports?
What regular “rhythms” do you have as a marketing leader?
What is your marketing budget?
Do you have marketing goals?
What are the biggest marketing challenges you have?
Do you work with any agencies? If so who?
What tools are you...
2020-09-0849 min
Techie TalkieE19: How unique content that people are willing to pay for generates Gong 3,000 demo requests per quarter – with Udi Ledergor(Episode Language: Hebrew)
Hello friends ,
So, in a particularly long and fascinating episode, from San Francisco via Zoom, we were pleased to host Udi Ledergor, Gong's VP of Marketing who recently raised $200 million at a value of $2.2 billion. (Respect)
Udi tells us why they recently decided to change the category in which Gong competes, how exactly they did it and what a tremendous impact a change of one word in describing the category had on the company.
We talk about Gong's well-oiled content machine, how it all started, what Udi's philosophy is to start the marketing system in a young...
2020-09-011h 02
The Sales Engagement PodcastThe Secret Sauce Behind Gong's Brand (& How to Build Your Brand) w/ Udi LedergorDoes your marketing department celebrate receiving hate mail? Uh… why not? A strong emotional reaction means your content wasn’t boring. I had an amazing conversation with Udi Ledergor, CMO at Gong, about Gong’s secret sauce for building brands. What we talked about: -3 principles of brand building, including edginess -Why having a tiny content team gives you control over voice -You shouldn’t gate your best content -Ideas can come from everywhere — and should Check out these resources we mentioned during the podcast: -Read Udi’s Forbes articles -Influence: The Psychology of Persuasion by Robert B. Cialdini -Take a look at Go...
2020-06-1545 min
CMO Conversations with Tricia GellmanBillboards, Bulldogs & Branding: How Gong’s CMO Udi Ledergor Is Investing In People & CultureGong’s CMO Udi Ledergor will stop at nothing to celebrate employees (even if it means buying 52 different billboards to do it). In this episode, Tricia and Udi discuss the rise of employer branding, why the CMO must be a leader for diversity, inclusion, and belonging, and how come there’s so much title inflation in marketing.
Later on, Udi explains why the coffee test is a key indicator of successful marketing and sales alignment, plus what marketers can do to collaborate with sales to build success (and avoid finger-pointing).
Want to know how Udi’s team uses Gong’s own data...
2020-05-0734 min