Shows
B2B Show with UgiA Sales-Led SaaS Positioning Masterclass with Ton DobbeB2B SaaS positioning masterclass: How to stop competing on features, shorten sales cycles, and win 80% of your deals.Most sales-led software companies are commoditized, losing deals to discounting and feature comparisons. Long sales cycles, low win rates, and constant price pressure are symptoms of broken positioning and differentiation.In this season finale, Ton Dobbe (author of The Remarkable Effect) reveals the exact B2B sales strategy and positioning framework he used to take win rates from 20% to 80% at Unit Four - same product, different approach.Ton has 30 years of experience...
2025-12-2642 min
B2B Show with UgiVector's CMO Shares Insights on Creativity | Jess CookWhy do B2B brands feel beige while B2C gets to have all the fun?Most B2B marketing still looks and sounds the same. Same features. Same ads. Same “ultimate guides.” Same cold emails rotting in inboxes.Meanwhile, B2C marketers are out there building brands people actually like and remember - using simple stories, strong personalities, and one clear thing they stand for.In this episode of the B2B Show, I sit down with Vector Head of Marketing Jess Cook to break down how B2B...
2025-12-1249 min
B2B Show with UgiB2B Marketing Masterclass with Dave Gerhardt in under 45 minutes.People don’t give a sh*t about your product.They care about themselves. 👏Your job as a B2B marketer? Tell a simple, true story that hits a nerve, then pick one wedge channel and go all in.Everything else in your marketing strategy is decoration.In this episode of the B2B Vault, I sit down with Exit Five’s founder Dave Gerhardt to talk about modern B2B marketing, positioning, and brand storytelling that people actually remember.Dave breaks down how he builds marketing people pay attention to, not...
2025-11-2846 min
B2B Show with UgiLessons From Walnut’s Head of Marketing on Product, Data, and Story | Benny BridgerStanding out in B2B SaaS is getting harder. Content looks the same. Messaging sounds the same. And AI is only accelerating the sameness.In this episode, Walnut’s Head of Marketing, Benny Bridger, breaks down how he builds marketing that people remember. He walks through the systems his team uses, the role of original data in shaping campaigns, and why product-first storytelling creates a much stronger connection with buyers.You’ll hear how demos can fuel demand, how to find angles that surprise your audience, and why small in-person moments often create better pipeline than...
2025-11-1451 min
B2B Show with UgiB2B Marketing in the AI Era: SEO, Learning, and Standing Out with Barry RyanMost marketers talk about learning and development - but how many actually practice it inside their own teams?In this episode of the B2B Vault, I sit down with Barry Ryan, Head of Marketing at Thirst, to dig into how real learning happens inside a marketing department - not the theory, the practice.Barry shares how his team builds a culture of constant learning, knowledge sharing, and experimentation while staying ahead in one of the fastest-changing industries on earth. From creating scalable systems for team learning to turning first-party data into a competitive edge...
2025-10-3142 min
B2B Show with UgiThe Power of Focus: Real Growth with Ward van GasterenMost B2B products, websites, and content look exactly the same - and it’s getting worse with AI.So how do you find real traction when everyone’s doing the same thing?In this episode of the B2B Vault, I sit down with Ward van Gasteren, growth consultant and creator of the 1-1-1 Growth Framework. Ward breaks down how startups and scaleups can move from random marketing efforts to a focused growth system built on clarity, testing, and momentum.What You’ll Learn:• Why differentiation alone isn’t enough in today’s...
2025-10-1746 min
B2B Show with UgiThe Real ABM Playbook: What Works in B2B Marketing | Mason CosbyTrustworthy ABM advice is nearly impossible to find - unless you know the right people.In this episode of the B2B Vault, I sit down with Mason Cosby, founder of ScrapyABM and one of the biggest ABM experts. Mason shares his proven playbook that's helped hundreds of B2B companies dominate their markets through strategic account-based marketing.What You'll Learn:• The real difference between one-to-one vs one-to-many ABM campaigns• How deep to go with personalization without wasting resources• The best tools and systems Mason uses to execute winning ABM strategies• Campaign...
2025-10-0340 min
B2B Show with UgiHow to Make Your Content Impossible to Ignore | Jonna EkmanStanding out in a world where AI is commoditizing content demands more than just information - it takes original storytelling and actionable strategy. This video delivers proven B2B marketing frameworks, practical content repurposing tactics, and interview-driven workflows designed specifically for decision makers who want results.Unlock the secrets to building narratives that engage every department, enforce consistency without stifling creativity, and turn even the driest releases into stories that drive SQLs and business growth. Discover how to build a handful of “key pieces” and repurpose them up to 50 ways for maximum ROI-all while maintaining qual...
2025-09-1952 min
B2B Show with UgiThe Secret To Building B2B Brands That Stand Out | Colin CampbellSaaS marketing, storytelling, and media brand strategy in the age of AI commoditization. Colin Campbell (Pixis AI, ex-Outreach/Sales Hacker) shares lessons on content, community, and growth.Learn why SaaS companies can’t just “out-promote,” how to escape the commodity trap, and what timeless storytelling principles separate brands that win. Colin unpacks the Sales Hacker playbook, HubSpot’s media bets, and why acquiring a media brand rarely works.If you’re a SaaS CMO, VP of Marketing, or founder, this episode is packed with practical strategies to build authority, escape commodity status, and grow in 2025 and beyond...
2025-09-0557 min
The Dave Gerhardt Show (from Exit Five)How B2B Marketers Are Actually Using AI for Content#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges.Here’s what you’ll hear:Jillian Hoefer’s “content concierge” GPT trained on proprietary research to surface stats, quotes, and data for blogs, sales decks, and thought leadershipJake Heap’s workflow using Meshy + VEO 3 to turn a simple mascot into animated 3D...
2025-09-011h 02
B2B Show with UgiWhy Your Website Messaging Isn’t Converting (and How to Fix It) | Logan HendricksonMost B2B product pages are conversion killers - and Logan Hendrickson knows exactly why.As a Product Marketing Manager who’s reviewed and rebuilt hundreds of product pages, Logan reveals the real mistakes that are costing you customers (and revenue) every single day.In this episode, you’ll learn:Why feature-heavy pages actually repel buyersThe messaging framework that converts 3x betterHow to uncover what your prospects really care aboutThe psychology behind high-converting product pagesLogan’s proven template for B2B product page successLogan...
2025-08-2935 min
B2B Show with UgiB2B Community Building Masterclass With Exit Five's Matthew CarnevaleMatt Carnevale (Head of Community at Exit Five) believes most B2B communities fail because they’re built for leads, not people. In this episode, we talk about how to start a community from scratch, the pilot method to land your first 25 members, and why niche communities will beat broad ones.We also dig into Exit Five’s growth loops, feedback systems, and playbooks, how to promote yourself without being spammy, and where B2B communities are headed with AI. Finally, Matt shares his take on the future of B2B marketing - and what “winning at life”...
2025-08-2242 min
B2B Show with UgiMoving the ‘AHA’ moment from product to website | Natalie MarcotullioNatalie Marcotullio (Head of Marketing at Navattic) believes most B2B SaaS companies are blending into a sea of sameness-and that’s killing their growth. In this episode, we talk about how to truly stand out in a saturated market, why interactive demos are becoming a secret weapon for conversions, and how customer-led communities will shape the future of B2B marketing.------------------------------(00:00) - – Intro
(02:40) - – Standing Out in a Saturated B2B Market
(03:37) - – Navattic’s Position in Interactive Demo Software
(05:42) - – Content Quality Standards & Unique Content Strategy
(07:40) - – Interactive Demos: Use Cases & Best Website Placement
(10...
2025-08-1541 min
B2B Show with UgiEx Forbes Executive Shares Secrets of Turning B2B Companies Into Media Empires | James ColistraJames Colistra (Founder of Wonderfish and Ex-Forbes Exec) believes modern B2B brands need to think like media companies if they want to stand out. In this episode, we talk about building trust at scale, what B2B can learn from legacy media, and why storytelling-not selling-is the real growth engine.------------------------------(00:00) - – Intro
(02:27) - – From Forbes to SaaS: lessons on trust and longevity
(07:43) - – The 95/5 rule: building trust with buyers who aren’t buying yet
(11:12) - – Why events are the future of B2B marketing
(16:10) - Turning a software company into a media company
(18:24) - – Launching a...
2025-08-0844 min
B2B Show with UgiEx-ClickUp CCO on building B2B brands that win in the AI era | Melissa RosenthalMelissa Rosenthal (CEO at Outlever and Ex-CCO at at ClickUp) thinks most B2B companies won’t survive the next few years. In this episode, we talk about why cold emails don’t work anymore, why content is getting worse, and how smart companies are building brands people actually care about.------------------------------0:00 – 0:50 Intro0:51 – 2:58 Are we in the era of B2B commoditization? 2:59 – 4:43 Why most B2B companies shouldn’t exist 4:44 – 7:56 You’ve got a great product and money in the bank - now what? 7:57 – 11:33 Building a media company inside your company 11:34 – 16:00 Creativity in B2B - how to not...
2025-08-0441 min
The Yaag ProjectROI-led content: How to get decent ROI on your content - with Ugi DjuricIn this episode, Ugi Djuric, the CEO and founder at Contenthorse, joins us to discuss ROI-led content, i.e., how you get a decent return on investment from your content. Ugi has worked on some of the most exciting SaaS projects and has delivered exceptional results. For instance, he and his team have helped Lemlist go from $50k to $3m ARR in 1 year.
In this episode, he talks about:
1. What is ROI-led content marketing? Why should you focus on it?
2. What type of content should a company create for the best performance at specific stages? And how can they derive...
2022-04-0447 min
Marketing The InvisibleHow to Attract More Clients by Becoming a Thought Leader and Sharing on Podcasts – In Just 7 Minutes with Ugi Djuric
Discover how you can become a thought leader and share your niche through podcasting
Learn what you should avoid in emails when trying to pitch yourself in a podcast
Find out how you can repurpose and distribute your content online without constantly making new ones
Resources/Links:
Wanting to Find Out How Podcasts Can Be Your Secret Weapon in Building and Growing Your Business? Learn how you can grow your audience, share your niche and build an audience through podcasting: podino.io
Summary
Have you been wanting to get off fr...
2022-02-2306 min
Paul Higgins Podcast371 - Creating ROI-Led Content with Ugi DjuricMeasuring the return on investment from your content could be messy. The good news is there is a proven way to do it. Paul talks to Ugi Djuric, founder of Content Horse and Podino, who shares why this approach will bring you better leads than SEO. In this episode, you will learn why user‑based content is much better than keyword search algorithms, how you get a return on investment from your content, and how you get into those top 0.05% of podcasts. Links 371 - Show Notes Masterclass Accelerated Sales Program Conne...
2022-02-1445 min
Funky (B2B) MarketingUgi Djuric: How can B2B SaaS companies reach $5M ARR with dedicated content marketing strategiesUgi Djuric was Nemanja's guest of this week's Funky Marketing Show and they talked about lots of topics, but kept the focus around the way B2B SaaS companies can scale using different content marketing strategies.
Ugi Djuric is Founder and CEO @ Contenthorse - the leading content marketing agency for B2B SaaS brands, and a Founder and CEO @ Podino.
He's helping B2B SaaS companies reach $5m ARR with dedicated content marketing strategies, and has done it with companies such as Lemlist, GetResponse, Surfer, Poptin, Document360, Userpilot, and many others.
2021-11-011h 09
Grind Sell ElevateHow you can become The Dynamic Content Horse - w/Ugi DjurvicUgi is the Founder Contenthorse, an all-inclusive content marketing agency for B2B SaaS companies, and co-founder of Podino, an agency that helps business experts to grow their brand by speaking on the best podcasts in their niche. He loves building and growing things, walking around with his 2 Dalmatian dogs, and drinking beer.
Connect with Ugi:
https://podino.io/
https://www.contenthorse.com/
https://www.linkedin.com/in/ugljesadj/
https://twitter.com/ugljesa_djuric?lang=en
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2021-05-3135 min
The UnNoticed Entrepreneur95% of B2B SaaS companies do content marketing the wrong way, it should be like this.Get Noticed! Send a text.Ugi Djuric has helped generate over US$5m in revenue for his clients who book him for content strategy and implementation. This Serbian entrepreneur is on a mission to help B2B SaaS companies get FAST Google rankings with Content Marketing via ContentHorse and Podino.io for podcast guests. Content marketing is one of the best drivers of growth for B2B SaaS companies. You can see powerful examples everywhere e.g. Check HubSpot, Drift, Privy, lemlist. But the sad truth is - 95% of B2B SaaS companies do the co...
2021-05-2018 min
The UnNoticed EntrepreneurTrailer: 95% of B2B SaaS companies do content marketing the wrong way, it should be this.Get Noticed! Send a text.Ugi Djuric has helped generate over US$5m in revenue for his clients who book him for content strategy and implementation. This Serbian entrepreneur is on a mission to help B2B SaaS companies get FAST Google rankings with Content Marketing via ContentHorse and Podino.io for podcast guests. Content marketing is one of the best drivers of growth for B2B SaaS companies. You can see powerful examples everywhere e.g. Check HubSpot, Drift, Privy, lemlist. But the sad truth is - 95% of B2B SaaS companies do the content ma...
2021-05-2000 min
The Josh Bolton ShowBlogging is Not Dead and Here is Why | Ugi DjuricSend us a text Today on the show we have a young 21-year-old entrepreneur. Who has two different startup companies. A predominant source of marketing for him is blogging. We go into the technicals of email lists and blogging. Support the showif you enjoyed the show be sure to check out my info:https://app.wingcard.io/ROB3SA64
2021-05-1445 min
The Entrepreneur EthosUgi Djuric -- Mining For the GoldSupport the Show. Get the NEW AudioBook!AudioBook: Audible| Kobo| Authors Direct | Google Play | AppleSummaryHey everyone. I wanted to quickly let you know about the release of the audio version of my book, The Entrepreneur Ethos, narrated by David A. Conatser. If you want to support the show, you can buy it wherever audiobooks are sold. Links are also in the show notes. Now on to my guest today, Ugi Djuric, founder of Contenthorse. Ugi may be only 21, but he’s already experienced failure as well as success in buil...
2021-03-1749 min
The SEO Growth Podcast#3 - How Lemist Has Created A Bootstrapped Linkbuilding MachineAn interview with Ugljesca Djuric, Head of Content at lemlist. We talk about how he manages linkbuilding and the SEO content strategy of bootstrapped lempire.lempire went from 0 to $1M in ARR in under 2 years, with no funding. Find out how content played a huge role in that and how to model your own linkbuilding strategy for your own startup.Connect with Ugi on LinkedIn: https://www.linkedin.com/in/ugljesadj/
2020-10-1237 min
SaaS AdLab PodcastEP. 42 | Ugi Djuric - Head Of Growth - Lemtalk | SaaS AdLab PodcastSaaS AdLab Podcast | Episode: 42
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Featuring: Ugi Djuric - Head Of Growth: Lemtalk
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Join the SaaS AdLab Private Facebook Group:
http://bit.ly/SaaSAdLabGroup
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Discount:
30% Off Three Months
Code:
“LEMTALK30”
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URLs:
Website: https://talkus.io
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2019-08-2938 min