Shows
Print Matters - A Canon PodcastGet confident about print, with Ulbe JellumaIs print media dead? Not in the slightest. So where are its ambassadors? In this episode, Jacky Hobson discusses the potential impact of Canon’s Insight report on print’s perception gap with consultant Ulbe Jelluma. He uses compelling statistics and evidence for the tactile, sensorial impact of print on paper to make an impassioned argument for the next era of print marketing. As a marketing and advertising specialist with a long-term focus on the effectiveness of marketing spend, Ulbe knows why printers can afford to be far more confident in what they offer marketers. Here...
2022-06-0615 min
The Key Point PodcastThe Relevance and Power of PrintGerman Sacristan, Keypoint Intelligence’s Director of On Demand Printing & Publishing, sits down with advertising agency veteran Ulbe Jelluma to discuss why print remains an effective and vital part of a communications channel strategy. Among the other areas of interest are challenges and bottlenecks as well as how to enable the power of print long into the future.
2022-01-1232 min
The Key Point PodcastThe Relevance and Power of PrintGerman Sacristan, Keypoint Intelligence's Director of On Demand Printing & Publishing, sits down with advertising agency veteran Ulbe Jelluma to discuss why print remains an effective and vital part of a communications channel strategy. Among the other areas of interest are challenges and bottlenecks as well as how to enable the power of print long into the future.
2022-01-1232 min