Shows
Everyday Expert InsightsBusiness Strategies That Last the Test of Time with Bob SloneWant to know the secret to staying relevant in your market and with your customers? Communication. In this episode of Everyday Expert Insights, I’m joined by business consultant Bob Slone, a former colleague whose career arc (from journalism to big tech to saving startups) has always fascinated me.Listen in as he shares invaluable tips that all new business owners need to learn. From selling your product to pivoting into a new direction, his advice covers those crucial first few years of business that can set you up for long-term success. Important Sections:2025-07-2823 min
Everyday Expert InsightsBalancing Business Growth and Personal Wellbeing, a Mindful Approach with Rosaline RajBurnout isn’t a badge of honor, so why are we still wearing it? In this episode, I sit down with Rosaline Raj, founder of Otterly Brilliant, a business strategist who helps solopreneurs and small businesses clarify their strategy, build authority, and grow sustainably. We dive into everything from smart marketing funnels to integrating wellness into your workday. Plus, we definitely get into AI (because, how can we not?).Find it Quickly00:13 - Introducing Otterly Brilliant01:29 - Lead Generation and Community Building04:25 - AI in Business06:40 - Ethical Considerations of AI15:53...2025-07-1423 min
Everyday Expert InsightsUsing Human Design Principals to Connect With Your Target Audience. A Conversation with Christina HuntDo you really understand your target audience? Many small business owners skip crucial steps when it comes to understanding their target audience’s goals, pain points, and behaviors. In this episode of the EverydayExpert Insights podcast, marketing coach Christina Hunt explains the importance of target audience research and how human design work can help you connect with your audience on a deeper level. She also shares how her personal growth journey has made her a better marketer and teacher. Important Sections:(1:56) Why Your Target Audience is So Important(5:00) The Prob...2025-06-3017 min
Everyday Expert InsightsHow Small Businesses Can Embrace AI Without Losing Their Creative Spark with Colin Poon TipEver felt overwhelmed by the complexities of IT in your business? In this episode, we’re getting a behind-the-scenes look at what the IT department actually does (and doesn’t do) for small to medium-sized businesses with my guest, Colin Poon Tip. Listen in as Colin explains how IT can support your business goals, not simply sell you on the latest tech. Forward-thinking business owners incorporate IT into their business strategy to help plan for the future.As a global IT consultant, Colin helps companies with networking infrastructure. He serves high-profile clients, including a prominent resta...2025-06-1629 min
Everyday Expert InsightsThe Proven Path to Leads and ConversionsBonnie Singleton, Founder of Pollinate Marketing shares how to stop guessing how to generate leads and turn data into dollars. While most marketing agencies zone in on the latest trends and platforms, her company focuses on helping businesses get more from what's already working. She's enabled clients to double their monthly leads, drastically cut marketing costs, and increase conversion rates from 2% to 6% by targeting the right audience more effectively.Listen in to hear more! 2025-05-1214 min
Everyday Expert InsightsTaking the Guesswork out of Money Matters, Because I'm a Mom TooHelping homeowners and investors take control of their financial future is the focus that drives Katlyn Alegria every day. She knows firsthand that financial security isn’t just about numbers, it’s about the confidence that comes from being informed to make wise choices now and for years ahead.We sat down and talked about money matters, travel, cooking, and the connection of bringing people together to support each other. 2025-05-0124 min
Everyday Expert InsightsStorytelling Through Poetry, Novels, and Film. A Different Perspective on WritingMichael Finn, digital marketer, shares his perspective on writing from the rhythm of words in poetry, to the sweeping narratives of novels, and the visual magic of filmmaking. He talks about creative process, exploring how storytelling evolves across different forms, the challenges and rewards of writing, and the power of narrative in helping businesses stand out. 2025-04-2422 min
Everyday Expert InsightsCrafting Your Brand Through the Lens of PhotographyJama Pantel, one of Austin's beloved photographers, dives into the power of photography and brand storytelling. She shares how the right images can convey a brand’s values, vision, and unique personality. Whether you’re a brand owner, a marketer, or a photographer, this episode will inspire you to use photography not just as a tool for visuals, but as a strategic asset for creating deeper connections with your audience. 2025-04-1517 min
Everyday Expert InsightsElevating Entrepreneurs for Success from Brand to DemandMeet Kate Hughes, visionary founder of The Brand Incubator. She takes us on a journey through her entrepreneurial path from the challenges of starting her own business to helping other entrepreneurs grow.We talk about her approach to marketing; from branding to demand generation, the importance of connecting with your audience, and how workshops play a pivotal role in driving community engagement. One of my favorite statements she made was, "Stop thinking about SEO so much". Kate shared her thoughts on the future of marketing and the rise of AI and what it means for s...2025-04-0815 min
Everyday Expert InsightsThe Upside of Being Neurodivergent and the Power of PositivityRudy Gargioni shares his journey from losing his dream job in auto sales during the pandemic to finding purpose in the financial services industry. He discusses the importance of empowering business owners and their employees through financial literacy, the challenges of being neurodivergent, and the value of authenticity in entrepreneurship. At the end of the day, Rudy emphasizes on the need for a healthy relationship with money and the significance of creating generational wealth through informed financial decisions. 2025-04-0221 min
Everyday Expert InsightsShaping the Future of Connecting by Choosing Collaboration Over CompetitionDynamic duo of Adam, social media powerhouse, and Sandra, concierge brand marketer, talk about the power of collaboration and connection to stand out in a competitive marketplace. Owners of their own respective marketing companies, they're united by the same mission, to help small businesses stay competitive, relevant, and timely by simply being themselves. 2025-03-2127 min
Everyday Expert InsightsHow Visual Design Can Bridge Culture, Geographies, and PurposeLisa Kamakina, Art Director at DFRNC Studio in Kyiv City, dives into the power of visual design. From branding to digital storytelling, she shares how creative visuals can spark imagination and convey purpose in ways words alone simply can’t. 2025-03-1914 min
Everyday Expert InsightsBusiness Strategies That Last The Test of TimeGlobal business consultant, Bob Slone, talks about the power of communication in business to staying relevant in the market and with customers.With years of experience guiding startups, mid-market companies, and Fortune 500 giants, he shares real-world insights on what strategies work well, which ones fall short, and the key factors that separate success from failure. Whether you're scaling up or pivoting, this episode is packed with actionable takeaways you won’t want to miss! 2025-03-1926 min
Everyday Expert InsightsBusiness, Like Surfing, Is All About ResilienceFrom reading trends like ocean swells to knowing when to take risks and when to hold steady, Paul Burdette, shares how the mindset of a surfer can lead to business success. Whether you're an entrepreneur, owner of an established company, or just someone who loves a good story of resilience and strategy, this episode will leave you inspired to catch your next big wave, both in business and in life. 2025-03-1925 min