Shows
The Menu‘Umai’, London Coffee Festival and our wine of the monthMillie Tsukagoshi Lagares on opening the door to the Japanese home kitchen in her new book, ‘Umai’. Then: this year’s London Coffee Festival and we pop the cork on our wine of the month.See omnystudio.com/listener for privacy information.2025-05-3028 min
Savas kiemasKietas „Žalgiris“ Vilniuje ir Brazdeikio panašumai su legendaSavo kiemo tinklalaidėje Vaidas Čeponis, Lukas Katilius ir Tomas Purlys kalbėjo apie esminius LKL derbio akcentus, pramogas Šiaulių arenoje, paleistą „Juventus“ pergalę ir kitus savaitgalio akcentus.
Tinklalaidės partneriai:
– Nealkoholinis alus „Gubernija“, daugiau informacijos – https://gubernija.lt/
– BasketNews švenčia 20-ąjį gimtadienį! Apsilankyk https://shop.basketnews.lt/ ir iki kovo 11 d. (imtinai) visai atributikai gauk 20% nuolaida – naudok kodą BN20 ir švęsk kartu! 🏀
Temos:
BasketNews švenčia 20-ąjį gimtadienį! (0:00);
Užsienio žurnalistai Lietuvos derbyje (05:00);
„Žalgirio“ atsakymai „Rytui“ (06:30);
Biručio korta LKL: kodėl tai neveikia Eurolygoje? (13:55);
Sėkmingos Wongo atkarpos (17:11);
„Ryto“ naujoko pliu...2025-03-1058 min
西呀哇SAY【西呀哇SAY】EP.7 導盲犬的寄養家庭，兩年的生命陪伴體驗繼陽明第一廳口碑熱銷後，城揚建設集團全新奢綠鉅作，廳綠廳水_廳見正義站: https://sofm.pse.is/788wcj
2024 全新公園新品，台鐵正義站綠鄰，東高雄首屈一指黃金地段!地點在 2 千坪正義公園前，陽明國中自由學區。精品廳院、飯店奢華，規劃健身房、双 KTV、閱覽室、交誼廳、運動 Bar、多功能教室，奢華貴氣
－－－－以上訊息由 SoundOn 動態廣告贊助商提供－－－－
【西呀哇SAY】是記錄人生某個想留下的片段，可能是幸福的、苦澀的、難以忘懷的！
不論是親情、友情、愛情或是在大自然中感受到的那份寧靜與喜悅。
這系列開放大家來報名！
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這集邀請了表姐，聊聊她成為導盲犬寄養家庭的經歷，還有那隻可愛又聰明的拉布拉多——Umai。
從Umai身上，她學會了什麼是活在當下，也體會到生命的陪伴、責任，以及如何面對離別。
🐾 導盲犬的訓練與寄養家庭的角色——原來寄養家庭並不只是單純「養狗」，還有很多特別的任務！
🐾 Umai帶來的成長與啟發——表姐從牠身上學到什麼？這些體悟又如何影響她的生活？
🐾 當分離成為必然時，我們該如何道別？——面對Umai離開的時刻，表姐的心情與調適過程。
一起來聽這集故事🐶 🐶
Instagram-西呀哇SAY：https://www.instagram.com/sa_fotografer_dk/
🐑 一杯咖啡支持我們節目：https://pay.soundon.fm/podcasts/e811600e-8bb9-44bd-bb99-fff187035ebc
💌合作邀約 sallyang@safotografer.com
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Hosting provided by SoundOn 2025-03-021h 08
Dol's Podcast 3 DOL Shuib, Fizie,Mamat!Dol's Podcast EP06 (Part 3) - Tekak Umai Sakit Sebelum Bertanding, kena santau ke?Dol’s Podcast persembahkan 3 Jejaka Malaya Terpaling Borak Real : Tekak Umai Sakit Sebelum Bertanding, kena santau ke? Semuanya tentang kisah hidup, inspirasi, dan motivasi pertingkatkan diri. Tak lari daripada realiti. Borak Real hanya di Dol’s Podcast!2024-08-0325 minDol's Podcast 3 DOL Shuib, Fizie,Mamat!Dol's Podcast EP06 (Part 2) - Tok Ti Sponsor Umai pergi WCOPA?Dol’s Podcast persembahkan 3 Jejaka Malaya Terpaling Borak Real : Tok Ti Sponsor Umai pergi WCOPA? Semuanya tentang kisah hidup, inspirasi, dan motivasi pertingkatkan diri. Tak lari daripada realiti. Borak Real hanya di Dol’s Podcast!2024-08-0323 minDol's Podcast 3 DOL Shuib, Fizie,Mamat!Dol's Podcast EP06 (Part 1) - Umai di bayangi dengan nama Tok Ti dekat sekolah?Dol’s Podcast persembahkan 3 Jejaka Malaya Terpaling Borak Real : Umai di bayangi dengan nama Tok Ti dekat sekolah?
Semuanya tentang kisah hidup, inspirasi, dan motivasi pertingkatkan diri. Tak lari daripada realiti. Borak Real hanya di Dol’s Podcast!2024-08-0322 min
Chat CPG | Food + MoreKarin Samelson & Alison Smith of UMAI Marketing - How to Get Your Best Digital Marketing ROI in CPGToday we sit down with UMAI Marketing founders, Karin Samelson and Alison Smith. These two have a background in fashion (!) as well as CPG marketing, and have combined forces to create a boutique marketing agency that helps brands to grow two-fold in the digital space and with brand development.
In this episode we discuss strategies for organic and paid social media growth, how brands can authentically connect with their community to make a true impact on sales numbers, how to test ad "hooks," and what it's like building a business with your friend.
2024-06-2747 min
UMAI Social Circle#55: CPG Investing with Andrea PopovaWelcome to episode #55 of the UMAI Social Circle, with your hosts, Karin and Alison. Today's episode features guest Andrea Popova, and we're discussing investing in consumer packaged goods brands from an investor perspective.
Andrea shares her journey from spending years in retail and eCommerce at companies like Walmart, Nielsen, Meta, and Prose to writing one of the most-read DTC newsletters—CPGD. CPGD has evolved into a vital resource for digitally native brands, boasting 10,000 weekly readers and fostering a vibrant community, and it's the go-to online directory that connects brands, investors, and service providers alike. Andrea shares how he...2024-04-1722 minUMAI Social Circle#54: 4 Steps to Successful Ad Audience TargetingIn this final episode of our Facebook and Instagram advertising series led by Alison, co-founder of UMAI Marketing, we conclude by delving into effective audience targeting methods. Learn how to properly identify prospective audiences, optimize cost per acquisition by using better audience targeting techniques, and leverage your retargeting for lifetime value. Join us as we explore the four essential steps for discovering optimal audiences to drive successful ad campaigns. Let’s dive in! 🎧
Let's break it down for you...
[0:58 - 2:07] Introduction: How to target audiences for Facebook and Instagram advertising
[2:07 - 4:22] Step 1: Analyze the Competition's Customers
[4:23 - 5:16] Step 2: Craft...2024-04-0112 minUMAI Social Circle#53: Our Top 4 Ad Creative Optimization Tips to Increase Conversion RatesHi friends! Today, we're serving up some juicy tips on how to spice up your ad game with killer creativity! These tips are sure to help your brand skyrocket its growth! 🚀
Creative is QUEEN when it comes to ad performance, so buckle up for this episode as we share our favorite tips for better ads. We've gathered all of our learnings on what works and what doesn't over the years into four simple tips (+ some bonus tips for good measure) for you to discover how to hook your audience with better creativity.
Whether you're a sea...2024-03-2013 minUMAI Social Circle#52: How Much Should I Spend on Advertising? Planning your FB & IG Ad Budget to Maximize ProfitabilityWelcome to the UMAI Social Circle! In today's episode, our co-founder, Alison, discusses Facebook and Instagram advertising. We're answering the #1 question we get about FB and IG ads: "How much should I spend on advertising?" Join us as we discuss setting your budget, scaling it, and maximizing your spending between acquiring new customers and getting existing customers to return. Jump into today's episode, and let's start making your ad investment work for you!
Let's break it down for you...
[0:59 - 2:05] Introduction: How to Budget and Plan Your Meta Ad Spend for the Best R...2024-03-1110 minUMAI Social Circle#51: Building a Black Beauty Collective with Leslie RobersonWelcome to episode #51 of the podcast, where we get the chance to chat with Leslie Roberson, founder and CEO of Black Beauty Collective. With previous success in diversifying corporate teams and starting (and selling) a luxury linen rental company, Leslie's journey reflects a commitment to social impact and leveraging her recruiting, marketing, and networking skills for the greater good. Leslie founded The Black Beauty Collective, aiming to empower marginalized founders by providing opportunities and representation in the beauty industry. Through practical experiences and a dedication to inclusion, Leslie drives the collective's mission to support Black founded brands' success on...2024-02-1946 minUMAI Social Circle#49: Executing a Winning Brand Refresh with Meghan and SamWelcome to episode #49! In this episode, we're diving into executing a winning brand refresh. Our co-founders, Alison and Karin, team up with the dynamic duo: Meghan Martin, UMAI's Strategy Director, and Sam Laubach, UMAI's Creative Director (previously the founders of boutique branding & package design agency, Here & Now Creative). With years of expertise in bringing strategic and eye-catching branding to the CPG world, Meghan and Sam share their insights on creating shelf appeal, their favorite brands in the space, and how to align your brand identity with consumer perception. Join us for an exploration of branding decisions, trend pitfalls, and...2024-02-0632 minUMAI Social Circle#50: Social Strategies We Love featuring Black-Owned BrandsWelcome to Podcast #50: Social Strategies We Love featuring Black-Owned Brands! Today, we're delving into a special episode dedicated to Black History Month with co-founder of UMAI Marketing, Karin Samelson. Join her as we explore standout Black-owned brands, including Partake, A Dozen Cousins, and Me & the Bees Lemonade. Discover what sets these CPG brands apart and how their organic social media strategies help them to stand out from the crowd. Let's dive in! 🤓
Let's break it down for you...
[0:58 - 1:29] Black-Owned Brands Spotlight: Social Media Strategies
[1:30 - 1:59] Partake Origins: A Journey from Food...2024-02-0619 min
Ecomm Marketing with the PitbullsClicks & Mortar: Crafting Digital Shelf Space with Umai MarketingUmai Marketing is redefining the game in digital marketing for authentic Consumer Packaged Goods (CPG) brands. Founders Alison Smith and Karin Samelson share their journey and insights on how they help brands flourish online, from e-commerce to retail shelves."The biggest mistake we see brands make is underestimating the power of community and storytelling in their marketing efforts. It's not just about the product; it's about the connection you create with your audience.""We've seen incredible results from brands that are willing to get personal, share their stories, and genuinely engage with their communities. It's...2024-02-0237 min
Wear Many HatsEp 260 // Jer UmaiJer Umai is a content creator, food photographer, restaurant reviewer, and cook.
You can learn a lot from his breakfast, lunch, and dinners.
The udon, the bento boxes, the omakases, the onigiri, the ramen, the dumplings, the homemade bagels, diy handrolls, the udon, and don’t let me get started with all the sandwiches. The waffles, the pancakes, adding fruit to almost everything.
Jer makes being an NYC college student look like cake. I wish I had a friend who was a cook like that in college, but I’m just getting started on m...2024-01-0957 minUMAI Social Circle#48: Refining your brand strategy with Meghan and SamWelcome to episode #48 where we're diving into branding for your consumer goods brands. Our co-founders, Alison and Karin, have teamed up with dynamic duo: Meghan Martin, our Strategy Director, and Sam Laubach, our Creative Director to bring you this episode. Meghan and Sam, cousins and business partners, started Here and Now Creative Co. years ago to bring strategic and eye-catching branding and packaging to the CPG world. Fast forward 5 years, and their work has graced Forbes, Shark Tank, Vogue, and beyond, AND they've now partnered with UMAI to provide branding and packaging offerings under the UMAI umbrella. Get ready to...2023-10-1226 minUMAI Social Circle#47: 3 Tips to Training your Marketing TeamWelcome to episode 47, where we'll discuss our top tips for training your marketing team. Our co-founder Alison will dive into the importance of ongoing education and training in the agency and marketing space. At UMAI, our approach has always been to hire & train bright individuals with potential and focus on ongoing education for our team. We've developed our own comprehensive training course, drawing from our decade of experience as in-house marketers, as well as in our marketing agency. In this episode, Alison will share key insights to elevate your marketing team's skills and help your brand scale. Let's get started! 🤓
Let...2023-09-1912 minUMAI Social Circle#46: Mary Ruth’s Promo Email Deep Dive
We're talking about boosting your Q4 profitability! 🤑 As we gear up for the exciting holiday season, including Black Friday and Cyber Monday, now is prime time to start laying the foundation for your most successful sales quarter ever. And guess what? It's time to start planning your promo emails!
In this episode, we're going to talk about how to create promo emails that get you results; we're talkin' opens, clicks, and SALES! We'll look at a successful example from MaryRuth's Organics, and we'll share three key tips for writing effective promo emails: urgency, social proof, and simplicity.
Let's dive...2023-08-2009 minUMAI Social Circle#45: How to decide on your promo offer (ft. Carley)Hi there, CPG friends! Welcome to Episode 45, where we're diving deeper into how to choose a successful promo offer for your brand. With Q4 just around the corner, it's time to gear up and make some serious cash! And guess what? We're here to equip you with the best tips and tricks to make this sales quarter your most successful one yet.
Today's episode is extra special because we have our amazing team member Carley Jones joining us to share her promo expertise and insights. Together, we're going to unleash six revenue-driving tips that will help you...2023-07-2330 minUMAI Social Circle#44: BFCM Case Study: How to Plan an 80% Revenue Increase Promotion!We're diving into the exciting world of Black Friday and Cyber Monday. 🎉 With Q3 just around the corner, it's time to gear up and start mapping out your holiday promotions to end the year on a high note.
In this episode, we'll be taking a look back at last year's Black Friday and Cyber Monday campaign we executed for a skincare client. In this BFCM case study episode, we'll review how we planned, executed, and analyzed the biggest sales event for D2C CPG of the year! And how we secured this client an impressive 80% increase in rev...2023-07-2031 min
PAVED PodcastEmail, Organic social + Paid Social Marketing Strategies with UMAI MarketingToday we are joined by Karin and Allison, the founders of Umai Marketing. We have worked with several marketers throughout our careers but just never felt it click, which led us to do our own research on marketing and take over that role in-house. Karin and Allison created a course called the consumer growth course for CPG brands. This really appealed to us because we wanted to find a marketing company that specialized in CPG brands. We decided to purchase their course to brush up on some skills. The Consumer Goods Growth Course teaches you...2023-07-0538 minUMAI Social Circle#43: 6 Tips for Using Canva to Create Quality Content FasterHey, y’all! 👋🏼 Today, we're chatting about one of our FAVORITE tools to make content creation easier, whether you're a marketer, social media enthusiast, founder, or even a small business owner. We're talking about the wonderful world of Canva! If you're not using it yet, no worries. We are here to share 6 quick-and-dirty tips on how you can use Canva to whip up high-quality content quicker than ever. So, get ready to level up your social game and create content in a flash with these awesome Canva hacks! Let's jump right in! 🤓🎨
Let's break it down for you:2023-06-2021 minUMAI Social Circle#42: How to Utilize User Generated Content to Drive SalesIn this episode, Karin discusses the importance of utilizing user-generated content (UGC) as a cost-effective way to drive sales for consumer goods brands. UGC refers to content that's created by customers, content creators (or even your mother, brother, best friend, next door neighbor), and it's known for its authentic appearance and messaging. Karin shares some effective strategies for leveraging UGC to increase sales and engagement, even on a limited budget.
Tune in to learn more about how UGC can benefit your brand and how to make the most of it. 📸
[0:58 - 1:57] What is UGC and how...2023-06-0705 min
Chibi & Chill: The Anime & Pokémon PodcastUmai! Food In Anime: The Answer To Why I Love Japanese FoodUmai! Welcome, anime lovers, to a mouthwatering episode of Chibi & Chill: The Anime Podcast! Get ready to indulge your senses in the delectable world of Japanese food in anime. In this special episode, titled Umai! Food in Anime: The Answer To Why I Love Japanese Food, I'll be diving into the tantalizing realm of Japanese cuisine and its vibrant presence in anime and why anime is the reason why I love Japanese food and tea. I'll also share some food-themed anime series recommendations that you should be adding to your watchlist.>> LINKS 2023-06-0223 min
#Tinklomanija - Viskas apie tinklinį verslą!Klasikinio ir tinklinio verslo panašumai ir skirtumai.Klasikinio ir tinklinio verslo panašumai ir skirtumai.Ema: https://linktr.ee/mercaitieneŠarūnas: https://linktr.ee/klegeris2023-05-1530 minUMAI Social Circle#41: 4 Easy Ways to Increase Email Clicks & OpensIn today's episode, Alison discusses the importance of email marketing as a direct and effective way to build a relationship & sales with leads. She shares four easy-to-implement tips to increase email open and click-through rates. Email marketing is a valuable marketing strategy that often gets overlooked - on this episode, learn how to make the most out of this valuable tool! Let's dive into these tips and start driving results for your email campaigns. 💌
Timestamps:
[0:59 - 1:48] Why you should be spending more time on email marketing for your brand
[1:49 - 2:22] Four of our top...2023-04-2614 minUMAI Social Circle#40: Top Google PPC Tips from Andy Janaitis of PPC PitbullsIn this episode, Karin and Alison, co-founders of UMAI Marketing, are joined by Andy Janaitis, Founder and Chief Strategist of PPC Pitbulls. PPC Pitbulls is an agency that works with small businesses in the eCommerce space, helping them build authentic customer relationships and increase sales online.
Andy shares his background on how he started the agency and his passion for serving purpose-driven, passionate founders with a product they believe in. Tune in to learn more about Andy and his journey in eCommerce marketing, as well as some top tips for running Google Ads.
Don't miss...2023-04-1228 minUMAI Social Circle#40: Top Google PPC Tips from Andy Janaitis of PPC PitbullsIn this episode, Karin and Alison, co-founders of UMAI Marketing, are joined by Andy Janaitis, Founder and Chief Strategist of PPC Pitbulls. PPC Pitbulls is an agency that works with small businesses in the eCommerce space, helping them build authentic customer relationships and increase sales online.
Andy shares his background on how he started the agency and his passion for serving purpose-driven, passionate founders with a product they believe in. Tune in to learn more about Andy and his journey in eCommerce marketing, as well as some top tips for running Google Ads.
Don't miss...2023-04-0529 min
The HuntavoreOld World Meat Crafting with Umai DryOn this episode of Huntavore we sink our teeth into next level meat crafting. Nick digitally sits down with Thea Lopatka, owner of Umai Dry. Together they discuss old world meat crafting from the home kitchen. Creating salamis, dry sausage, and dry aged large cuts of meats in a safe, easy to produce method of sealing ground meat or whole muscle into a synthetic bag or casing that allows air and moisture to pass through. After talking about how beneficial bacteria, lowering pH, cure, and salt work as layers of safety, the discussion opens up to seasonings, rates of dryi...2023-01-161h 06UMAI Social Circle#39: Lessons Learned from 7-Figure CPG Brands: Digital Marketing (Part 3 of 3)Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!
In the last episode of our mini series - Alison and Karin will be talking about the digital marketing KPIs you need to track to make informed decisions, three essential digital marketing levers for CPG brands, and how to prioritize your marketing to-do list so you can avoid overwhelm.
Let's get into our final episode! 🙌🏼
Timestamp:
[0:45 - 1:35] Introduction
[5:35 - 10:32] The core three marketing levers for digital success
[10:32 - 12:23] Why you s...2022-12-1438 minUMAI Social Circle#38: Lessons Learned from 7-Figure CPG Brands: Retail (Part 2 of 3)Learn the strategies of million dollar brands! Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!
In the second episode of our mini series – Alli Ball shares everything you need to know about getting on AND off the shelf, and setting your CPG brand up for retail success.
Alright, let’s get onto more shelves! Oops....We meant onto the pod! 🎙
Timestamp:
[0:46 - 2:47] Introduction
[3:28 - 6:01] How to successfully reach out to grocery buyers
[6:02 - 11:46] Establishing trust and bui...2022-12-0732 minUMAI Social Circle#37: Lessons Learned from 7-Figure CPG Brands: Operations (Part 1 of 3)Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!
They're sharing some of the strategies that successful consumer goods brands implement across operations, retail, and digital marketing.
In this first episode of our mini series - Adam Pollock shares everything you need to know from demand production, procurement, and cash flow.
Let's get into today's episode... 📣
Timestamp:
[0:45 - 1:23] Introduction
[1:25 - 5:08] Defining "operations"
[5:15 - 6...2022-11-3028 minUMAI Social Circle#36: Growing a Women’s Wellness Brand with Kate Morton of Funk It WellnessWhen we think of founders who live, breathe, (and eat) their product every single day - Kate Morton is definitely right up there on that list. She's the founder of Funk It Wellness, a woman-owned menstrual health company based here in Austin, TX.
Kate went to school to become a registered dietitian, and never intended to be an entrepreneur let alone become a marketer for her own business. In this episode, Kate will be sharing wisdom about building her brand from the ground up, the struggles of marketing a menstrual wellness brand, and wearing (and looking good in...2022-11-0337 min
A Little Off The Top75. Umai Savory Hot DogsWe're kicking off another theme month! It's "The Month Of Nohunger"! Jason walked to Old Sac, Justin saw a secret movie and the guys finally got to go to the newly opened Umai Savory Hot Dogs! Donate to the Sacramento Food Bank with us! https://give.feedingamerica.org/hqTc2iy3Ik6YTWpjMrocZQ2?s_src=Y22YP2G1Z&s_subsrc=m&s_keyword=food%20bank&gclid=Cj0KCQjwqoibBhDUARIsAH2OpWhaMvCpzGTqrgRwl8DK5fwO9OnIJ54HWjgQefY9W4bvU1ScFNB4WMQaAhNMEALw_wcB&gclsrc=aw.ds #ALittleOffTheTop #Podcast #MonthOfNoHunger #UmaiSavoryHotDogs2022-11-0351 minUMAI Social Circle#35: How Steady Growth Created a Better CPG Business with April KingApril King, founder of Better Than Provisions, joins Alison and Karin to discuss her journey of building her own keto-friendly, grain-free granola brand.
From farmers' market roots to an all-grown-up re-brand, April shares her biggest wins, advice she has for other founders, and how taking the Consumer Goods Growth Course has given her the confidence to show up on social for her community.
Listen in to discover how April's motto to be "better than", paired with small steps and small actions, led to long-term growth.
Let's break it down for you:
[0:46 - 5:17] Introduction
[5:18 - 11:44] The leap of fa...2022-10-2144 minUMAI Social Circle#34 CPG Pandemic Pivot with Diana Beshara, Co-founder & CEO of Cantina RoyalCo-Founder and CEO of Cantina Royal Hot Sauce, Diana Beshara, joins UMAI Social Circle podcast to chat about her biggest wins, challenges she overcame as an owner (including a major pandemic pivot from restauranteur to CPG brand owner), and how a pinch of luck landed her hot sauce on "Hot Ones", an Emmy nominated celebrity interview YouTube show with a viewing of over 100 million people. You're going to love this SPICY episode, so let's get into it! 🔊
Timestamp:
[0:47 - 8:30] Starting as a restauranteur
[8:31 - 12:00] How running a restaurant helped Diana succeed in CPG2022-10-0536 minUMAI Social Circle#33 Developing Relationships for Strategic Sales Growth with Amy Zitelman of Soom FoodsAmy Zitelman is the co-founder and CEO of the premium tahini brand, Soom Foods. In this podcast episode, join Alison and Karin, co-founders of UMAI Marketing, as they chat with Amy about her journey of bringing high-quality tahini to consumers here in the states. Discover how Amy successfully rooted Soom Foods in B2B first, created valuable relationships with chefs and influencers to help spread the Soom word, and how she's been using UMAI's Consumer Goods Growth Course to expand and train her marketing team (we love to hear it!). Sit back and turn the volume up! 🔊
Timestamp:
[0:45 - 5:09] Introduction
[5:10 - 8...2022-09-1940 minUMAI Social Circle#32 Going ”All-In” on your CPG Business with Morgan from GranarlyGranarly founder, Morgan Potts, joins Alison and Karin to discuss her dream of bringing granola baked with whiskey to the masses. She shares her business philosophy, how her brand landed on the shelves of Whole Foods, and how taking leaps of faith in business ended up driving much of her success.
In this episode, Morgan shared how she made the jump from "half-in" to "all-in" on her CPG business, and what it's been like running the daily operations, sales, and marketing! See what's in store for Morgan and Granarly on this episode of UMAI Social Circle!
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Mentions from this epis...2022-09-0236 minUMAI Social Circle#31 Creatively Marketing your Herbal Brand while adhering to Regulations with Zoë and SummerWe're speaking with Zoë and Summer, herbalists, creatives, and regulatory nerds to share how herbal brands can creatively market their brands despite strict regulations. Zoë, a PhD in Plant & Soil Sciences, and Summer, Communications Manager and author of Kosmic Kitchen Cookbook, met while working at one of the largest herbal tea companies. They both dropped out of the corporate world at the same time and decided to join forces. They realized that in the world of herbal products, the regulatory and creative teams deeply need each other in business. In this podcast episode, join Alison and Karin, Co-Founders of UM...2022-08-2439 minUMAI Social Circle#30 Define, Align and Activate a Killer Brand Strategy with Katie MlezivaIndependent Brand Strategist, Katie Mleziva left the corporate world after working with brands like American Girl and Kraft Foods to pursue her own entrepreneurial journey as an independent Brand Strategist working with smaller more natural food businesses and farms. She joins UMAI Social Circle podcast to chat about why brand strategy is paramount and dives into detail on her three-pronged strategy for brand success. Let’s get into it!
2022-07-2738 min
Food Biz Wiz155. Digital Marketing Strategy for 7-Figure CPG Brands [Rodeo CPG + Food Biz Wiz + Umai Marketing Mini-Series Episode 3/3]Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
This week’s 155th episode wraps up our final three-part mini-series on the lessons learned from successful seven-figure CPG brands, with Umai Marketing cofounders Karin Samelson and Alison Smith, and the Head of Marketing at Rodeo CPG, Adam Pollack. In this episode, Alison and Karin guide us through the three levers of...2022-07-2146 minFood Biz Wiz154. Retail Strategy for 7-Figure CPG Brands [Rodeo CPG + Food Biz Wiz + Umai Marketing Mini-Series Episode 2/3]Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.We are back for our second episode of our mini-series on the lessons learned from successful seven-figure CPG brands! Once again, Adam Pollack, the Head of Marketing for Rodeo CPG, and Karin Samelson and Alison Smith, the cofounders of Umai Marketing, join as our co-hosts. In this week’s episode, Adam, Al...2022-07-1441 minFood Biz Wiz153. Operations Strategy for 7-Figure CPG Brands [Rodeo CPG + Food Biz Wiz + Umai Marketing Mini-Series Episode 1/3]Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Episode 153 begins a three part mini-series that we’re hosting with Adam Pollack, the Head of Marketing for Rodeo CPG, and Karin Samelson and Alison Smith, the cofounders of Umai Marketing, on the lessons learned from successful seven-figure CPG brands. In this episode, we zoom in on operations through the following top...2022-07-0736 minUMAI Social Circle#29 The Good Audit Episode 4: The Cumin Club with The Rind PRJoin Alison and Karin as they audit The Cumin Club with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from website click throughs to social copy as they look over this up-and-coming CPG brand.
2022-05-2652 minUMAI Social Circle#28 The Good Audit Episode 3: Sippin Snax with The Rind PRJoin Alison and Karin as they audit Sippin Snax with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from product bundling to social posting as they look over this up-and-coming CPG brand.
2022-05-231h 02
Emerging Brands PodcastKarin and Alison, Co-Founders Umai MarketingHi friends! Today, I invited Karin and Alison from Umai Marketing. Umai Marketing is an incredible brand that helps other brands market with their consumer goods. I’m so excited for you to hear about CPG brands, Karin and Alison’s start of their own business and so much more. 2022-05-1829 minUMAI Social Circle#27 The Good Audit Episode 2: Lost River Apothecary with The Rind PRJoin Alison and Karin as they audit Lost River Apothecary with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from sending product to influencers to product linking as they look over this up-and-coming CPG brand.
2022-05-1257 minUMAI Social Circle#26 The Good Audit Episode 1: Willow Street Snacks with The Rind PRJoin Alison and Karin as they audit Willow St. Snacks with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from influencer affiliates to product photography as they look over this up-and-coming CPG brand.
2022-05-0755 minUMAI Social Circle#25: Early Stage Essentials for CPG with Sari KimbellJoin Alison and Karin, Co-Founders of UMAI Marketing, as they talk CPG business tips that brands need to know before marketing with Sari Kimbell, founder of Sari Kimbell Coaching. Learn all about what you could be forgetting, and what you need to be keeping in mind, with running your CPG business.
2022-03-3050 minUMAI Social Circle#24: Get to Know the Ins and Outs of Food and Beverage CPG with Consultant Trish W.Join Karin and Alison, co-founders of Umai Marketing, as they interview Trish Wesevich, founder of Capital Kitchens and LaunchPoint Culinary Services. Get the inside scoop on challenges and some key tips on how to start and grow your dream CPG business.
2022-02-2339 min
Food Business Success® with Sari KimbellEp #75 Focus on Less to Grow with Umai MarketingOne of my passions is connecting YOU with the right people to help with your biggest pain points as you launch and grow your business. And one of the BIGGEST pain points almost all my clients have is how to reach and attract new customers.Love it or hate it, social media and email marketing are your most important (and accessible) tools you have in your tool belt. In today's episode, I interview CPG marketing mavens, Alison and Karin of Umai Marketing. They break down the three levers you as a brand founder need to fo...2022-02-0148 minUMAI Social Circle#23: Navigating In-Person Brand Activations with Dragon Spirits MarketingDragon Spirits founder Lamar Romero joins Alison and Karin to discuss his brand activation strategy in a post-pandemic world, offers hope in the form of humanity’s need to congregate, and shares his business philosophy. Romero revolutionized the brand ambassador marketplace by creating a more inclusive workplace. He does not believe in the need to hire models to sell products, instead focusing on personality and work ethic. The result is a flourishing business specializing in the marketing of wineries, distilleries, breweries, and consumer products. Romero is always thinking ahead. In a world filled with uncertainties, he’s prepared Dragon Spir...2022-01-1940 min
Parlons B.#46. Umaï, une marque à impactA la question de savoir si la beauté peut vraiment faire bouger les choses, la réponse est oui. En tout cas elle lest pour. En tout cas ça l’est pour les fondateurs d’Umaï, un e super marque à impact co-créée notamment par Celia Favre que je reçois dans cet épisode. Spécialisée dans les shampoings et soins solides aux formules respectueuses et aux actifs aussi concentrés qu’efficaces, Umaï n’est pas « juste » une marque qui propose des produits bons pour soi et pour la planète (quoi que c’est déjà très bien) mais elle regroupe...2021-11-1052 min
治愈美文丰子恺：吃瓜子从前听人说：中国人人人具有三种博士的资格：拿筷子博士、吹煤头纸博士、吃瓜子博士。拿筷子，吹煤头纸，吃瓜子，的确是中国人独得的技术。其纯熟深造，想起了可以使人吃惊。这里精通拿筷子法的人，有了一双筷，可抵刀锯叉瓢一切器具之用，爬罗剔抉，无所不精。这两根毛竹仿佛是身体上的一部分，手指的延长，或者一对取食的触手。用时好像变戏法者的一种演技，熟能生巧，巧极通神。不必说西洋了，就是我们自己看了，也可惊叹。至于精通吹煤头纸法的人，首推几位一天到晚捧水烟筒的老先生和老太太。他们的"要有火"比上帝还容易，只消向煤头纸上轻轻一吹，火便来了。他们不必出数元乃至数十元的代价去买打火机，只要有一张纸，便可临时在膝上卷起煤头纸来，向铜火炉盖的小孔内一插，拔出来一吹，火便来了。我小时候看见我们染坊店里的管帐先生，有种种吹煤头纸的特技。我把煤头纸高举在他的额旁边了，他会把下唇伸出来，使风向上吹；我把煤头纸放在他的胸前了，他会把上唇伸出来，使风向下吹；我把煤头纸放在他的耳旁了，他会把嘴歪转来，使风向左右吹；我用手按住了他的嘴，他会用鼻孔吹，都是吹一两下就着火的。中国人对于吹煤头纸技术造诣之深，于此可以窥见。所可惜者，自从卷烟和火柴输入中国而盛行之后，水烟这种"国烟"竟被冷落，吹煤头纸这种"国技"也很不发达了。生长在都会里的小孩子，有的竟不会吹，或者连煤头纸这东西也不曾见过。在努力保存国粹的人看来，这也是一种可虑的现象。近来国内有不少人努力于国粹保存。国医、国药、国术、国乐，都有人在那里提倡。也许水烟和煤头纸这种国粹，将来也有人起来提倡，使之复兴。但我以为这三种技术中最进步最发达的，要算吃瓜子。近来瓜子大王的畅销，便是其老大的证据。据关心此事的人说，瓜子大王一类的装纸袋的瓜子，最近市上流行的有许多牌子。最初是某大药房"用科学方法"创制的，后来有什么"好吃来公司"、"顶好吃公司"……等种种出品陆续产出。到现在差不多无论哪个穷乡僻处的糖食摊上，都有纸袋装的瓜子陈列而倾销着了。现代中国人的精通吃瓜子术，由此盖可想见。我对于此道，一向非常短拙，说出来有伤于中国人的体面，但对自家人不妨谈谈。我从来不曾自动地找求或买瓜子来吃。但到人家作客，受人劝诱时；或者在酒席上、杭州的茶楼上，看见桌上现成放着瓜子盆时，也便拿起来咬。我必须注意选择，选那较大、较厚、而形状平整的瓜子，放进口里，用臼齿"格"地一咬；再吐出来，用手指去剥。幸而咬得恰好，两瓣瓜子壳各向两旁扩张而破裂，瓜仁没有咬碎，剥起来就较为省力。若用力不得其法，两瓣瓜子壳和瓜仁叠在一起而折断了，吐出来的时候我就担忧。那瓜子已纵断为两半，两半瓣的瓜仁紧紧地装塞在两半瓣的瓜子壳中，好像日本版的洋装书，套在很紧的厚纸函中，不容易取它出来。这种洋装书的取出法，现在都已从日本人那里学得，不要把指头塞进厚纸函中去力挖，只要使函口向下，两手扶着函，上下振动数次，洋装书自会脱壳而出。然而半瓣瓜子的形状太小了，不能应用这个方法，我只得用指爪细细地剥取。有时因为练习弹琴，两手的指爪都势乎，和尚头一般的手指对它简直毫无办法。我只得乘人不见把它抛弃了。在痛感困难的时候，我本拟不再吃瓜子了。但抛弃了之后，觉得口中有一种非甜非咸的香味，会引逗我再吃。我便不由地伸起手来，另选一粒，再送交臼齿去咬。不幸而这瓜子太燥，我的用力又太猛，"格"地一响，玉石不分，咬成了无数的碎块，事体就更糟了。我只得把粘着唾液的碎块尽行吐出在手心里，用心挑选，剔去壳的碎块，然后用舌尖舐食瓜仁的碎块。然而这挑选颇不容易，因为壳的碎块的一面也是白色的，与瓜仁无异，我误认为全是瓜仁而舐进口中去嚼，其味虽非嚼蜡，却等于嚼砂。壳的碎片紧紧地嵌进牙齿缝里，找不到牙签就无法取出。碰到这种钉子的时候，我就下个决心，从此戒绝瓜子。戒绝之法，大抵是喝一口茶来漱-漱口，点起一支香烟，或者把瓜子盆推开些，把身体换个方向坐了，以示不再对它发生关系。然而过了几分钟，与别人谈了几句话，不知不觉之间，拿跟了别人而伸手向盆中摸瓜子来咬。等到自己觉察破戒的时候，往往是已经咬过好几粒了。这样，吃了非戒不可，戒了非吃不可；吃而复戒，戒而复吃，我为它受尽苦痛。这使我现在想起了瓜子觉得害怕。但我看别人，精通此技的很多。我以为中国人的三种博士才能中，咬瓜子的才能最可叹佩。常见闲散的少爷们，一只手指间夹着一支香烟，一只手握着一把瓜子，且吸且咬，且咬且吃，且吃且谈，且谈且笑。从容自由，真是"交关写意！"他们不须拣选瓜子，也不须用手指去剥。一粒瓜子塞进了口里，只消"格"地一咬，"呸"地一吐，早已把所有的壳吐出，而那在那里嚼食瓜子的肉了。那嘴巴真像一具精巧灵敏的机器，不绝地塞进瓜子去，不绝地"格，"呸"，"格"，"呸"，……全不费力，可以永无罢休。女人们、小姐们的咬瓜子，态度尤加来得美妙；她们用兰花似的手指摘住瓜子的圆端，把瓜子垂直地塞在门牙中间，而用门牙去咬它的尖端。"的，的"两响，两瓣壳的尖头便向左右绽裂。然后那手敏捷地转个方向，同时头也帮着了微微地一侧，使瓜子水平地放在门牙口，用上下两门牙把两瓣壳分别拨开，咬住了瓜子肉的尖端而抽它出来吃。这吃法不但"的，的"的声音清脆可听，那手和头的转侧的姿势窈窕得很，有些儿妩媚动人。连丢去的瓜子壳也模样姣好，有如朵朵兰花。由此看来，咬瓜子是中国少爷们的专长，而尤其是中国小姐、太太们的拿手戏。在酒席上、茶楼上，我看见过无数咬瓜子的圣手。近来瓜子大王畅销，我国的小孩子们也都学会了咬瓜子的绝技。我的技术，在国内不如小孩子们远甚，只能在外国人面前占胜。记得从前我在赴横滨的轮船中，与一个日本人同舱。偶检行箧，发见亲友所赠的一罐瓜子。旅途寂寥，我就打开来和日本人共吃。这是他平生没有吃过的东西，他觉得非常珍奇。在这时候，我便老实不客气地装出内行的模样，把吃法教导他，并且示范地吃给他看。托祖国的福，这示范没有失败。但看那日本人的练习，真是可怜的很！他如法将瓜子塞进口中，"格"地一咬，然而咬时不得其法，将唾液把瓜子的外完全部浸湿，拿在手里剥的时候，滑来滑去，无从下手，终于滑落在地上，无处寻找了。他空咽一口唾液，再选一粒来咬。这回他剥时非常小心，把咬碎了的瓜子陈列在舱中的食桌上，俯伏了头，细细地剥，好像修理钟表的样子。约莫一二分钟之后，好容易剥得了些瓜仁的碎片，郑重地塞进口里去吃。我问他滋味如何，他点点头连称umai，umai！(好吃，好吃！)我不禁笑了出来。我看他那阔大的嘴里放进一些瓜仁的碎屑，犹如沧海中投以一粟，亏他辨出umai的滋味来。但我的笑不仅为这点滑稽，本由于骄矜自夸的心理。我想，这毕竟是中国人独得的技术，像我这样对于此道最拙劣的人，也能在外国人面前占胜，何况国内无数精通此道的少爷、小姐们呢？发明吃瓜子的人，真是一个了不起的天才！这是一种最有效的"消闲"法。要"消磨岁月"，除了抽鸦片以外，没有比吃瓜子更好的方法了2021-11-0716 min
The Good Food CFO podcastStrategy, Budget + ROI Tracking with UMAI MarketingIf you’ve been unsure how much of your budget to allocate to marketing, how to track your efforts, and how to make informed decisions regarding your efforts and your spending - you don’t want to miss this episode! Today on the podcast Sarah is joined by Alison Smith and Karin Samelson, co-founders of UMAI Marketing - a boutique, Austin-based marketing agency that scales CPG brands.They are well known in the industry for their “Core 3 Method” which focuses on Organic Social, Paid Social and Email Marketing, and in this episode they are sharing: The im...2021-10-1851 minUMAI Social Circle#22: Formulating Authentic Better-For-You Products With Marissa EpsteinYou’re at the grocery store, heading down the chip aisle. 💭 There’s a bag of fairtrade plantain crisps to your right and a box of sustainably packaged pretzels to your left. As a mindful consumer with an equal appetite for both flavors, you’re torn. So… as a CPG brand or marketer, how can we ease the burden of choice for our customers? We’ve invited Marissa Epstein of Springdale Ventures onto the pod to address exactly that! Y’all, this is a big deal. 👏 Marissa has worked with emerging brands to build innovative products, technology, and services for 10+ years. And...2021-10-1343 minUMAI Social Circle#21: Joi Chevalier on Thoughtful, Repeatable Management SystemsIf you wanna work smarter, not harder, you’ve got to MoSCoW it! And, we’re not talking about the mule variety. 🍸It’s an acronym for… M - Must have, S - Should have, C - Could have, W - Won't have. Or, creating priority-based systems that truly move the needle. Joi Chevalier is the Founder and CEO of The Cook’s Nook - a culinary incubator at the intersection of food and tech made for CPG entrepreneurs as well as the plethora of professionals needed to develop consumer products. Many more thoughtful nuggets of wisdom await on this episode...2021-09-151h 00UMAI Social Circle#20 Financial Planning Success with The Good Food CFOThe Good Food CFO, Sarah Delevan, breaks down the best processes and strategies for creating and implementing a stand-out financial model that will help your business become more profitable.
2021-08-1957 min
PEGGY先生の日本語雑談室。Ep 5「辛い = 鹹？辣？」「塩っぱい人 = 孤寒度縮？」日本語的味道（２）上集講過「甘い」、「苦い」和「渋い」，
甜、苦、澀味之後，今集來談談酸味、鹹味，和辣味。
中文「説話帶酸」是指「源自妒忌心的中傷説話」，
日文「口を酸っぱくする」反而是「喋喋不休的勸告」？
鹹味「塩っぱい」原來並非日文標準語，反而「辛い」才是真正的鹹味？
來跟聲些研究日語別有意味的「五味」形容詞，
額外附送第六種味道：「好味道」（うまい）哦～
今集單語：
酸っぱい
（すっぱい・suppai）
酢（す・su）
口を酸っぱくする
（kochi wo suppaku suru）
口を酸っぱくして注意する
（kochi wo suppaku shite chui suru）
塩っぱい（しょっぱい・shoppai）
塩（しお・shio）
塩っぱい漬物
（しょっぱいつけもの・shoppai tsukemono）
塩っぱい顔している
（shopper kao shiteiru）
塩っぱい性格（shoppai seikaku）
塩っぱい人（shoppai hito）
塩っぱい映画（shoppai eiga）
塩っぱい作品（shoppai sakuhin）
塩対応（しおたいおう・shio taio）
辛い（からい・karai）
塩辛い（しおからい・shiokarai）
甘辛い（あまからい・amakarai）
甘辛団子（あまからだんご・amakara dango）
甘口（あまくち・amakuchi）
辛口（からくち・kamakuchi）
うまい（umai）
日本語が上手いですね
（nihongo ga umai desune）
うまく行きます
（umaku ikimasu）
＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿
追蹤 #PEGGY先生 #ペギー先生 #peggysensei 🙋🏻♀️
🔵 Facebook 🟤 Instagram 🔴 YouTube 🟠 MeWe
🎧 Clubhouse日本話題節目不定期放送：peggysensei
＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿ 2021-08-1306 minUMAI Social Circle#19: Andy Kurtts Unwraps the Mysteries of Branding and Packaging DesignAlison picks Buttermilk Creative’s Founder, Andy Kurtts’, brain to discover the inside scoop on branding and packaging. Find out what buyers look for, how to draw consumers in for a bite, and the small details that can make or break packaging.
2021-07-2945 minFood Biz Wiz101. The 3 Step System to Digital Growth with Umai Marketing: Organic Social, Paid + EmailDownload the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
If you feel overwhelmed by digital marketing, this episode is for you. In today’s show, Karin Samelson & Alison Smith of Umai Marketing outline their CORE 3: their 3 step system to digital growth. We discuss:
Organic Social Media
Paid Advertising
Email Marketing
PLUS their tricks to avoidi...2021-07-0855 minUMAI Social Circle#18: Food Styling and Product Photography Tips with Ashleigh AmorosoPhotographer, Food Stylist, and Educator Ashleigh Amoroso joins the podcast to discuss what CPG brand owners should know leading up to that big day. She’s worked with such household names as Magnolia Home (Chip and Joanna Gaines, how cool?!), Patron, and Tillamook - now, she’s sharing some of those lessons learned with YOU. Ya better listen.
2021-06-1735 minUMAI Social Circle#17: Amplify Snack Brands’ Sr. Supply Chain Planner Explains Big-Picture Inventory StrategyHow MUCH of your product should you STOCK? Whether it’s your first product run or your 100th - it’s a question you’re continuously asking yourself! While it’s tempting to consult your nearest fortune teller on this matter, it’s 100% not recommended. 🙅 Instead, check out this interview with Ellen Wilson! She’s Amplify Snack Brands’ very own Senior Supply Chain Planner and answering the above question for clean snack brands is her expertise... For more from us, head to umaimarketing.com
2021-05-1935 min
StorytellingUmaïAu Japon on s’exclame « umaï » quand on trouve un plat délicieux. Et cette expression pourrait bientôt gagner le cœur des Strasbourgeois qui découvriront la cuisine traditionnelle japonaise d’Umaï Ramen...
Umaï, premier ramen japonais à Strasbourg à produire ses nouilles et ses bouillons quotidiennement et de manière artisanale.
Ce nouveau restaurant strasbourgeois offre une expérience de restauration japonaise authentique et traditionnelle, à emporter, en livraison ou sur place.
À la carte d’Umaï, des spécialités japonaises dont ses plats signatures : les ramens, mais aussi les mazemens (ramens san...2021-05-1805 minUMAI Social Circle#16: Surviving to Thriving on Grocery Shelves with Alli Ball, Creator of Retail Ready®Of course your product is delicious! But, that’s just the baseline. 😜 It takes so much more work to get your product on to grocery shelves AND into consumers’ pantries. Luckily, we have Alli Ball on our latest episode of the pod - spilling the beans on retail success! She’s the creator of Retail Ready®, host of the Food Biz Wiz® Podcast, and founder of her own CPG consulting business. And together, we discuss: 1) Problems for growing CPG brands to avoid, 2) how smaller CPG retail brands can stand out on the shelves, and 3) how to form a stronger bond with y...2021-03-3157 minUMAI Social Circle#15: Should You Clap Back?? How Brands Should Respond to Negative Comments on SocialDo the haters deserve a response? 💬 Consumers just aren’t emailing customer support like they used to. 😅 Instead, it’s commonplace for customers to comment on your most recent social posts or ads. Meaning, convos once handled in private have now become a public affair. So, short answer: it depends. Slightly longer answer: listen to this latest episode of UMAI Social Circle. We’ve got all the tips, tricks, and examples you need for when the trolls attack. 👺
2021-03-1726 minUMAI Social Circle#14: Poppi Mukbang, This Insta-Worthy Rebrand & Influencer Network Is Poppin’ OffEver heard of Mother Beverage? Okay, how about Poppi?? 😛 We’re willing to bet that 2nd one rings a bell, especially if you’ve spent some time on the ‘gram.
After they snagged a partnership with entrepreneur Rohan Oza in the Shark Tank, they got a seriously awesome rebrand and quickly became the bubbly probiotic product that we love today.
Learn how their new look has fueled an equally epic influencer network as well as tips to launch your own program while on a small-biz budget. We're on IG: @umaimarketing
2021-03-0338 minUMAI Social Circle#13: The 360° CPG Experience With Notley's VP of Marketing, Emily KealeyAustin’s food, bev, and better-for-you packaged goods community is growing at an ever-more rapid pace. But, industry leaders like Emily Kealey, Naturally Austin, and Notley say it’s an atmosphere of collaboration over competition. 🙌 Learn how Emily Kealey went from spreading the good word on mangos (it’s true!) all the way to the CPG expert she is today. Follow us on Instagram at @umaimarketing!
2021-02-1752 minUMAI Social Circle#12: Marc Nathan on Mindfully Scaling Your Biz & Building CommunityWhen a huge retailer wants your product, it’s a good sign - sure! But, Nathan points out how the pressures of these kinds of partnerships can hurt your biz more than they help it. Plus, how monthly coffee shop hangs are keeping Austin’s CPG network (and beyond) connected in a time when we need it more than ever. Want more? Follow us on Instagram at @umaimarketing.
2021-02-031h 05UMAI Social Circle#11: The Best Biz Owners Stay Humble & Scrappy, Words of Wisdom From SKU’s Chief Operating OfficerTo quote Michelle Breyer’s LinkedIn: “Don’t tell me something can’t be done. Let’s work to make it a reality.” 💭🤝🛠️
This applies to Breyer’s current position as Chief Operating Officer at SKU as well as her founding role at NaturallyCurly.com - a leading resource for the natural and textured hair community! 💁
Her advice for small-biz CPG owners? See a need in the market - fill it! Stay flexible as your ability to pivot is a HUGE advantage that you have over big-guy Coca-Cola.
There are many more tips where that came from! This epis...2021-01-2048 minUMAI Social Circle#10: Uplifting Female Founders, Pitch Deck Pitfalls, and Getting Funded With Springdale Ventures Principal Caroline FabacherCaroline Fabacher might’ve entered the biz world as an attorney at law. ⚖️ But, it was always her love for finances and startups that continually drew her closer to her current position: Principal at Springdale Ventures. 💸
We chat all about -
- Beam, the 1st Texas-based Angel Network dedicated to women-founded companies
- What makes some pitches sing 🎵 and others screech 🦉 (to a grinding halt)
- How the heck does one secure funding these days, from an insider's perspective
Follow us on Instagram @umaimarketing!
2020-12-2244 minUMAI Social Circle#9: Accelerator Programs, Mentorship, & 2020 Trends with Alyssa Padron of The Ronin SocietyAlyssa Padron got her start at SKU - and, man! Their accelerator program has seen a TON of growth since then.
Just look at alumni brands Siete Foods 🌮 and Epic Bar! 🐃
The very same can be said for Padron who has continued her journey onward to grow into a new role at The Ronin Society.
Together, we unpack what’s really going on behind the scenes at accelerator programs, 2020 trends leading into 2021, and the value of mentorships of all kinds. 👭
Follow us on Instagram @umaimarketing!!
2020-12-0945 min
Pasaulio puodaiPasaulio puodai. Lietuvos ir Silicijos skirtumai ir panašumaiSicilietis Mario Termine jau daugiau nei 10 metų gyvena Lietuvoje. Baigęs virėjo ir barmeno studijas Italijoje, Mario savo svajones įgyvendino Lietuvoje. Sicilijos ir Lietuvos skirtumai bei panašumai, charakteriai, nuotaikos ir kultūros – tokius ingredientus maišome laidoje. Yra ir sicilietiškas receptas.Ved. Vytaras Radzevičius2020-12-0931 min
Risky or Not?Eating Every Dry Aged MeatDr. Don and Professor Ben talk about the risks from eating every dry aged meat. Dr. Don - not risky 👍 Professor Ben - not risky 👍 I Dry Aged EVERY Meat, ATE them and this happened! - YouTube Fortunate Son | Do By Friday UMAi Dry Ribeye Striploin Premium Dry Age Bags for Meat | Dry Aging Meat Kit for Refrigerator | Simple at Home Method | Packet Includes 3 UMAi Dry Bags Sized for Ribeye and Striploin Steaks: Home Improvement Survival of Salmonella on cuts of beef carcasses subjected to dry aging - Knudsen - 2011 - Journal of Applied Microbiology - Wile...2020-12-0418 minUMAI Social Circle#8: Culina Yogurt Mukbang, the Blueprint for Founder-Forward + Eco-Minded ContentThis is NOT your average yogurt brand, and we’re so pumped about that - ‘cause who needs the “other guys” when you’ve got Culina Yogurt. 😉 Plenty to unpack in this one. Like, what does The Rock have to do with yogurt exactly?? As well as a look at strategic retailer shoutouts, messaging buckets, and nailing an eco-minded angle. Don't forget to follow us on Instagram @umaimarketing!!
2020-11-2554 min
Les Rebelles - Devenez une marque à impact incontournable1. Rêver d'une marque cosmétique engagée et la créer soi-même - avec Célia FavreRetrouvez des contenus marketing exclusifs et 100% actionnables pour accélérer la croissance de votre entreprise à impact sur mon site :www.gabrielraskinet.com 🚀
…
Cette semaine j’accueille, Célia Favre.
La cofondatrice d'Umaï le savon solide zéro déchets et éco responsable.
Après des stages dans des entreprises de comsétiques elle se rend rend compte que ce secteur peut faire mieux en matières d'éco responsabilité.
Alors...2020-11-181h 34
Les Enthousiastes#34 - Umaï, Une Marque à Impact - avec Angéline Roux et Sara LesinkVous le savez, ce mois-ci je vous fais découvrir des marques qui méritent leur place dans la hotte du Père Noël pour leur qualité, leur innovation et leur responsabilité sociale et environnementale.
Vous avez sûrement déjà entendu parler d’Umaï a minima sur les réseaux sociaux. Cette nouvelle marque de cosmétiques éco-responsables fabriqués nous est présentée aujourd’hui par celles qui sont au coeur même de la formulation des produits. Et oui, Umaï a son propre laboratoire et peut donc formuler entièrement les produits !
Dans cet épisode...2020-11-1827 min
Les Nouveaux Aventuriers#19 | Célia Favre - Nous sommes capables de faire plusDirection Paris à la rencontre de Célia Favre, la cofondatrice de Umaï. Cette montagnarde qui a grandi à Annecy est tombée par hasard dans l’entrepreneuriat. Lorsque Célia, Emeric, Sara et Angéline se rencontrent, ils partagent une vision commune: révolutionner l’industrie cosmétique en prônant le bon sens et le retour aux sources. C’est en partant de la nature que nait Umaï, une marque de cosmétiques sains, efficaces et écologiques, fabriqués localement. L’aventure commence en 2019 sur Ulule, un site de financement participatif, et c’est un carton ! Avec près de 900...2020-11-1745 min
Fire and Water Cooking and Travel - The Fusion of Food, Cooking, and TravelEpisode #85 - I Talk with Thea and Amando Lopatka of Umai Dry, Dry Aging BagsJoin me in my discussion with Thea and Amando Lopatka of Umai Dry aging bags and charcuterie products. We find out how they got started, how they have expanded, and where they are going in the future. Since 2007 Umai Dry has been making home dry aged beef super easy with the bags and online how to videos. They have also just released some complete Charcuterie kits that include everything you need! Check out all the Umai Dry has to offer on their website and get 20% off by using the code "FIREANDWATER" at check out here - https://umaidry.com/ 2020-11-081h 10UMAI Social Circle#7: Pabst Brewing Brand Director on Climbing The CPG LadderWe connect with Pabst Brewing Brand Director Emily Hoyle to discuss embracing industry trends, overcoming imposter syndrome, and leaning into an ever-changing day-to-day workflow.
You’ll be reaching for a can of Lone Star before this one’s over with. Cheers! 🍻
Follow us on Instagram @umaimarketing!!
2020-11-0456 minUMAI Social Circle#6: How the 1st Ever Coconut Milk Ice Cream, NadaMoo!, Earned Its Way Into the Freezer AisleIn 2005, @nadamoo seriously shook up the frozen dessert market with the first ever dairy-free coconut milk ice cream. 🥥🚫🐄
Not long after, CEO @nadamoodan joined the team - re-working his mechanical engineering skills to put their books in order and become a chief problem solver as the company expanded to the well-known CPG brand 🍦 it is today.
We chat flavors, seasonal SKUs, expansion to Canada, and so much more in our latest episode.
Don't forget to follow us on Instagram @umaimarketing!
2020-10-2156 minUMAI Social Circle#5: Kettle & Fire Mukbang, Their Unique Approach to Increasing Average Order Value@kettleandfire bring the heat with a checkout system, indoctrination email series, and landing page loaded with special offers! You’re going to walk away from this episode hungry for Tom Yum Chicken Bone Broth and raring to edit your own sales pages for more 🤑.
And really, there’s no better way to celebrate the beginning of autumn than chatting upsell strategies over a cup of bone broth. 🍲 Don’t ya think?
Don't forget to follow us on Instagram @umaimarketing!
2020-10-0737 minUMAI Social Circle#4: Shaking up the Market with Pasture-Raised Eggs and Cricket ProteinBelieve us when we say we’re eggstatic to share this week’s episode. 😬🥚
We chat with Jason Jones, Cofounder of Vital Farms - a company created with revitalized farming methods that prioritize animal welfare!
Not only that, he’s an advisor to entrepreneurs and CEO of Exo Protein (🦗). And, before you ask - yes, we’ve tried their Whole Roasted Crickets! And yes, they’re amazing!!
Don't forget to follow us on Instagram @umaimarketing!
2020-09-2345 minUMAI Social Circle#3: Siete Foods Mukbang, How They Nurture a +300k Community of Engaged FollowersY’all are in for a literal treat this episode! It’s this duo’s first mukbang: chip and dip edition.
Alison and Karin taste test Siete Foods Spicy Blanco Cashew Queso with Grain Free Tortilla Chips (Sea Salt & Jalapeno). Then, break down the brand’s mission to better understand why their sizable Instagram following is soo engaged.
Don't forget to follow us on Instagram @umaimarketing!
2020-09-0933 minUMAI Social Circle#2: Creating a product that’s *actually* different with Natural StacksGrab a snack and settle in - 'cause your brain is about to get bio-hacked.
Today, Alison catches up with Roy Krebs (Co-Founder & CEO of Natural Stacks) to discuss his entrepreneurial “why” as well as the how behind creating standout supplements in an increasingly overcrowded market.
Spoiler alert: It has a whole lot to do with quality ingredients!
Don't forget to follow us on Instagram @umaimarketing!!
2020-08-2733 min
DATTEBAYO - der JapanischlernpodcastKöstlich auf Japanisch oishii vs umaiKanjierklärung und was du noch wissen musst
美味(おい)しい oishii
うまい umai
とても美味(おい)しい totemo oishii
美味(おい)しかったです！oishikatta desu
割(わり)と美味(おい)しいよ！ Wari to oishii yo
美味(びみ)です！bimi desu
うめえ！ume
うまいぞ！umaizo
上手(うま)い umai
旨(うま)い話(はなし) umai hanashi
旨味(うまみ) umai2020-08-2008 minUMAI Social Circle#1: Our Founder Story, How Karin & Alison MetHey y’all! The day is finally here. Our Umai Social Circle podcast has launched with episode 1.
Alison and Karin sit down together to share their backstory. A series of jobs throughout their early twenties evolved into the food, bev, and wellness marketing agency that you know today.
Let’s just say some eggs were indeed cracked to make this omelet happen, but (in hindsight) we’re so glad it all happened the way that it did.
Don't forget to follow us on Instagram @umaimarketing!
2020-08-1332 minPasaulio puodaiPasaulio puodai. Teksasas ir Lietuva, skirtumai ir panašumai.Teksase lietuvių šeimoje gimusi ir užaugusi Lindrė Silenas-Pudžiuvelienė prieš kelioliką metų trumpam užsuko į Lietuvą mokytis. Bet visas baigėsi tuo, kad Lindrė įsikūrė Vilniuje ir dar restoraną atidarė. Teksasas ir Lietuva, skirtumai ir panašumai, Teksaso ir Lietuvos maisto kultūra bei daugybė įdomių pastebėjimų žmogaus, kalbančio gražia tarpukario Lietuvos kalba. Laidoje „Pasaulio puodai“ per Lietuvos radiją trečiadieniais po vidudienio žinių. Junkitės! Laidos vedėjas – Vytaras Radzevičius.2020-02-1935 min
PodKat BeautéCélia Favre, co-fondatrice Umaï - Le shampoing solide qui veut sauver la planète - Made in FranceIl y a tout juste 5 mois, l’équipe tournait une vidéo de présentation de leur marque qui était un simple projet à l’époque. Une vidéo de 2 mn qui expliquait la démarche, le produit et leurs valeurs sur une plateforme de crowdfunding Ulule. Un défi pour l’équipe. Aujourd’hui la video a été vue plus de 1,5 millions de fois.
De quoi je parle ? de la marque Umaï !
Umaï c’est le shampoing solide qui veut sauver la planète ! Un produit
respectueux de l’environnement, naturel et transparent sur sa composition. Mais aussi recyclable, vegan et fabriqué en France !
Uma...2019-12-0545 min
Looking BackwardAlison Smith - Umai MarketingWhat makes you select an item off the shelf in your local grocery store? Pretty packaging, the name, or just a feeling? Social media companies like Facebook have become behemoths because they can sell ads on a very granular level to marketers. Alison Smith at Umai Marketing does just that for Consumer Packaged Goods (CPG). Having bounced around from the family pump business, to LA fashion, and drop shipping in Vietnam; she now helps you make the decision on which eggs or coffee to pull off the shelf long before you step into the store.2019-07-291h 04
COSTOS DE CONSTRUCCIÓN by COSTOS MX003- La polémica del Día del Ingeniero UMAI NAIMEn este Podcast analizaremos lo sucedido el 4 de Julio en el Marco del Día Nacional del Ingeniero y las declaraciones dadas por el Presidente de UMAI el Dr. Salvador Landeros Ayala en torno a opinión de las razones de cancelación de NAIM Texcoco y el nuevo proyecto de Aeropuerto de Santa Lucía así como que acciones se deben de llevar a cabo para generar un gremio de Ingeniería Sólido y Fortalecido.
Aquí podrás conocer el audio del discurso del Presidente de UMAI y las reacciones de los asistentes en el evento.2019-07-1018 min
COSTOS DE CONSTRUCCIÓN by COSTOS MX003- La polémica del Día del Ingeniero UMAI NAIMEn este Podcast analizaremos lo sucedido el 4 de Julio en el Marco del Día Nacional del Ingeniero y las declaraciones dadas por el Presidente de UMAI el Dr. Salvador Landeros Ayala en torno a opinión de las razones de cancelación de NAIM Texcoco y el nuevo proyecto de Aeropuerto de Santa Lucía así como que acciones se deben de llevar a cabo para generar un gremio de Ingeniería Sólido y Fortalecido.
Aquí podrás conocer el audio del discurso del Presidente de UMAI y las reacciones de los asistentes en el evento.2019-07-1018 min
Assemblage RequisUmai Crate — Une grosse pointe all-dressed: S06E05Dans cette édition d'Une grosse pointe all-dressed, Mathieu Plante et Stéphanie Paradis ouvrent et goûtent la boîte de nouilles japonaises Umai Crate. Disponible en audio et vidéo sur www.assemblagerequis.com. Abonnez-vous, aimez et partagez!2019-04-2933 min
Tech TalkLet’s UMAIOverbookings, no show ups, wrong dates are common problems that restaurant outlets deal with when it comes to making a reservation. What if there is a solution to solve this problems, by simplifying the process all in one application, which is what UMAI is all about. We speak to Jonas Chelbat, founder of UMAI to talk about how he is reinventing the reservation sector in the F&B space.See omnystudio.com/listener for privacy information.2018-02-2226 min
Noizion RecordzDalhas Umaï - Concrete SpringsBandcamp: https://noizionrecordz.bandcamp.com/album/concrete-lp
Juno: https://lc.cx/JMGL
iTunes: https://lc.cx/JTzw
Spotify: https://lc.cx/JMGK
Deezer : https://lc.cx/JMGV
Follow Dalhas Umaï :
Soundcloud : @dalhasumai
Facebook : www.facebook.com/dalhasumai
Twitter : twitter.com/dalhasumai
Follow Noizion Recordz :
Soundcloud : @noizion-recordz
Facebook : www.facebook.com/noizionrecordz
Twitter : twitter.com/hubwar2017-02-1704 min
Luch RadioLuch Radioshow #95 - Take x Cutworx x Itoa @ Megapolis 89.5 Fm 07.02.2017Cruk - Bad FaithCalyx & TeeBee - RuffianDRS - This Ain't Love (feat. Calibre)DJ Rashad - She a Go (feat. Spinn & Taso)Breaka - The Mistake (Itoa Remix)Code 906 - No RecallID - IDMachinedrum - Back Seat HoMachinedrum - Don't 1 2 Lose U (Moresounds Remix)ID - IDAgbo - Penetrating WindDrae da skimask - VaiBreaka - Express Your GrooveChimpo - Bedsprings RiddimTerrorrhythmus - SikeKid Lib - Alpha Star BSN Posse x Sideswipe x Lefty - Get downDalhas umai - Think 1T.I. - Top back (Juke Jams Remix)Sinistarr - regrets (ft. Brownstudy)LeTryp - Just moveUndercover Agent - Dub Plate C...2017-02-071h 01
Little South Podcast MixesEpisode 21/2016 | Umai Move | Littlesouth - the podcastsUmai Move goes into his first mix for us!
www.littlesouth.com2016-12-1658 min
Man Feast Destiny PodcastEpisode 5- Umai Teriyaki<img src="https://assets.podomatic.net/ts/60/69/d0/manfeastdestiny33158/1400x1400_9153062.jpg" alt="itunes pic" /><br />Back again to Pike Place Market, this week Cameron and Sean are at Umai Sushi and Teriyaki where they enjoy the lunch special.2014-02-1109 min