Shows
Femme LeadS06 E07 Oana Leonte on Building Unmatched Brands: The Future of Branding & Entrepreneurship.Send us a textIP | Branding | Creator Economy | Unmtchd Mindset | Personal Branding | Community | In this episode, we welcome Oana Leonte, the founder of Unmtchd., a media and education platform dedicated to empowering entrepreneurs with the tools they need to scale their brands. With over 20 years of experience in the entertainment, fashion, and sports industries, Oana has worked with major brands like Disney, Puma, and Warner Bros., mastering the art of brand building, intellectual property (IP) strategy, and licensing. Now, through Unmtchd., she’s on a mission to help t...2025-04-1742 min
The Portfolio Career LabTapping into Your Zone of Genius to Build a Scalable BrandThis episode is a special one!
In this conversation, I sit down with Oana Leonte, founder of Unmtchd. and a seasoned marketer with over 20 years of marketing experience, to discuss her journey from working with iconic brands like Disney and Puma to launching a platform that redefines branding and marketing.
Oana shares how her early exposure to entrepreneurship in post-communist Romania and her corporate career inspired her vision for Unmtchd. — a platform focused on long-term brand strategy and IP-driven growth.
We explore the evolution of branding, including the need to connect marketing efforts wi...2024-12-1644 min
Looking OutsideLooking Outside Brand Building: Oana Leonte, Founder unmtchd.brandsToday we’re looking outside a very familiar topic, exploring brand building that strengthens a brand’s equity today and sets it up for the future. We’re joined for this all-marketing chat with marketing rockstar, fellow podcaster, Founder of unmtchd.brands and former Puma exec, Oana Leonte.Oana recently pivoted from a marketing career working to build some of the world’s biggest brands, including WB, Paramount and Disney, to building her own brand. Armed with a big ambition to make marketing a better place for marketers and in bringing the magic back into marketing, and with the...2024-09-1036 min
Bitesized: Marketing | Entrepreneurship | Brand BuildingWhat the explosion of the creator economy means for creators, consumers & brands | Oana LeonteWhat has the rise of the creator conomy meant for creators, consumers and brands?Former Puma Marketing Director and founder of Unmtchd.Brands, Oana Leonte gives her take.If you liked the episode, please subscribe, like, share and leave a review. Thank you for the support!🤝Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/Connect with Daniel on Twitter: https://x.com/foodog85Connect with Oana on LinkedIn: https://www.linkedin.com/in/oana-leonte/Connect with Oan...2024-07-2608 min
unmtchd. - branding for impact and legacyNo BS Strategy: How to Create Unique Value and Outsmart Competitors - Alex SmithAlex MH Smith's approach to strategy is refreshingly straightforward and powerful. In this episode, Alex cuts through the noise of corporate jargon to reveal the essence of effective strategy - creating unique value that can't be replicated. His candid insights challenge conventional thinking, urging leaders to look inward for strategic advantage rather than mimicking competitors.
Timestamps:
0:00:00 - Introducing "No Bullshit Strategy"
0:04:18 - Why strategy is often overcomplicated
0:08:19 - The need for a "no BS" approach to strategy
0:13:11 - Strategy as transformation: Point A...2024-07-2349 min
Bitesized: Marketing | Entrepreneurship | Brand BuildingBrand Loyalty is DEAD - Oana Leonte, Former Marketing Director at Puma & Founder of Unmtchd.BrandsBrand Loyalty Is DEADOana is a former Marketing Director at PUMA, founder and host of The Unmtchd. Podcast and recently launched Unmtchd Brands, a brand evolution lab dedicated to helping consumer brands evolve and scale at the pace of today, specializing in brand and marketing strategy & IP / tech integration.Oana brings a great perspective to brand marketing. How all marketing is to drive sales. How brands should be thinking about and using storytelling in their marketing & how the shifts in consumerism has has changed how brands need to be thinking about driving and fostering...2024-07-1842 min
unmtchd. - branding for impact and legacyA Nonlinear Approach to Design and Innovation - Kevin BethuneCan creativity and innovation coexist with relentless
efficiency?
Kevin Bethune is the author of "Reimagining
Design" and the visionary founder of dreams • design + life, a think-tank that delivers design & innovation services using a human-centered approach.
In this episode, we discuss the importance of human-centered design in solving business problems and how organizations can sometimes hinder innovation by focusing too much on metrics and speed. We also discuss the role
of AI in marketing and why creativity, storytelling, and understanding deeper consumer insights are irreplaceable.
From nuclear engineering to a transformative role at Nike,
wh...2024-05-3043 min
unmtchd. - branding for impact and legacyHow to Craft Authentic Brands in the Social Media Era - Isaac MartinCan you still build authentic brands in the social media era?
Isaac Martin is the Director of Video & Creative Innovation at Flight Story, one of the most innovative marketing agencies out there, founded by none other than Steven Bartlett.
In this episode, Isaac and Oana chat about how brands need to keep themselves at the forefront of what's possible, the tech revolution upon us and how to keep authenticity in a social media driven society.
Follow Isaac:
LinkedIn: https://www.linkedin.com/in/videobyisaac/
FlightStory: https://www.linkedin...2024-05-0248 min
unmtchd. - branding for impact and legacyEye Tracking and Social Metrics Beyond Likes and Shares - Joris De BruyneDo you measure your social media campaigns beyond the typical shares and likes?
Joris De Bruyne is the CEO of EyeSee, one of the fastest growing behavioral insights companies in the world, based in New York, London, Paris, Gent/Antwerp, Belgrade, Mexico City and Singapore.
In this episode, Joris and Oana discuss topics such as, customer-centric strategies, reshaping how we create content that resonates through emotional and attentive reactions of viewers as well as navigating the current digital landscape as leaders.
Follow Joris:
2024-04-1847 min
unmtchd. - branding for impact and legacyThe Ryanair Social Media Masterclass - Michael CorcoranHave you ever wondered how a brand can turn its social media presence into a dynamic powerhouse of engagement and authenticity?
Michael Corcoran, Ex Ryanair Head of Social and Managing Partner at social media agency Frankly, takes us on a journey from his start as a nightclub bouncer to becoming a leading voice in digital marketing.
Discover the four cornerstone principles that catapulted Ryanair's TikTok to staggering success and how they maintained brand relatability through the turbulence of the pandemic.
📈 In this episode, we cover:
- Michael's strategy for sustainable social media ope...2024-03-2850 min
Branded by Amelia SordellEP26: How To Grow a Billion Dollar Brand with Marketing Director, Oana LeonteThis week I am joined by Oana Leonte - the Marketing Director at PUMA and host of The Unmtchd podcast.In this episode, we discuss the outdated school system, the importance of authentic networking, what brands get wrong with their marketing, and so much more.I have been wanting to speak to Oana for the longest time and could not wait for her to come down to our office in London!If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful. 2024-03-131h 01
Helping People PerformGet your copy right, with Alice Brown: Ep 75In this week's episode of Helping People Perform I speak with the awesome Alice Brown from Alice Writes Copy
We talk about overcoming obstacles and hesitations, thinking about your customers' wants and needs, and the power of using your customers' words back at them.
Links for things mentioned in the show:
Alice's website: https://www.alicewritescopy.com/
Special thanks for Helping People Perform listeners: https://www.alicewritescopy.com/hpp
Alice's LinkedIn profile: https://www.linkedin.com/in/alice-website-messaging-strategist-conversion-copywriter/
Wim Hof: https://www.wimhofmethod.com/
Oana Leonte: h...2024-03-1141 min
unmtchd. - branding for impact and legacyHow to Unlock "More" Through the Power of Brand - Laura Miranda and Ariana Rae Diverio"You can't have it all".
Raise your hand if you're a working woman, mother, leader and heard this phrase at least a million times in your career.
Our guests on this episode of The Unmtchd. Podcast are Laura Miranda and Ariana Rae Diverio, two strong, creative, successful professionals who happen to also be women and mothers.
Laura and Ariana have co-founded B. Partners, a first-of-its-kind, female-founded and operated, revenue strategy agency focused on sport and entertainment, making it their mission to redefine what success means for women in business.
What you'll...2024-02-1541 min
unmtchd. - branding for impact and legacyRedefining Success and the Power of Personal Energy - Simon Alexander OngIn this first episode of 2024, our guest is the amazing Simon Alexander Ong, successful entrepreneur, public speaker and coach, and author of ENERGIZE, a book that completely transformed the way I managed my energy in 2023.
Simon and I discussed his transformative journey from finance to coaching and his belief that inner energy drives success.
We talked about the power of maintaining a vision amidst change, capitalizing on adversity, and the beneficial 'eternal student mindset.'
Simon left us with a reflection - success isn't about accolades, but the legacy we create through actions...2024-01-1848 min
unmtchd. - branding for impact and legacyThe Best Strategies for Launching your Podcast in 2024 - Ryan R. SullivanReady to level up your marketing game in 2024? Then sit back and chill as Oana chats with Ryan from Podcasting Principles about his remarkable journey from working as a mechanic to finding his niche in the podcasting world. Ryan explains how this medium is a powerful catalyst for personal growth and fostering new relationships.Ryan and Oana talk about shifting trends from interview-style shows to solo and co-hosted formats, examining the challenges and rewards each brings.
0:01 - Exploring the Importance of Podcasting
9:47 - Podcast Listenership and Launches
13:46 - Evolution of Podcast Formats
2023-12-1447 min
Cloud SherpaHolistic Marketing in a Digital World with Oana LeonteIn Todays episode Joey Interviews Oana Leonte - Head of Marketing Accessories for Puma a host of the “Unmtchd” podcast about her holisitc approach to marketing in a digital world.00:00 🤖 Understanding the importance of technology in marketing,- Technology is costly but essential for marketing.- Recognizing the impact of technology on consumer experiences.- Viewing technology as an integral part of the end-to-end consumer journey.03:37 💼 The complex consumer journey and the 7-11-4 rule,- The consumer journey is more complex than traditiona...2023-11-1626 min
unmtchd. - branding for impact and legacy#02: Cosmo Shield - From BBC Journalist to Solopreneur: A Journey of Writing and Self-BeliefCosmo Shield is someone that was used to share bad news every single day and hated it. So he left his 17 year booming career as journalist at the BBC and turned his passion for writing into a business. With an infectious enthusiasm and a genuine desire to help others, Cosmo shares his journey and some of the lessons he has learned along the way:The transition from a successful career in journalism at the BBC to starting his own businessThe significance of intentionality and purpose in both personal and professional spheresCosmo's life mission to transform the...2023-04-0548 min
unmtchd. - branding for impact and legacy#01: Mariya Spektor - Navigating the Social Media Landscape: Authenticity, Adaptability, and GrowthIn this episode of Unmtchd, social media expert Mariya Spektor shares her insights on the evolving landscape of social media and the importance of adaptability, empathy, and grit in her career. Drawing from her own experiences in the industry, Mariya discusses the need for multiple mentors who can offer guidance in specific areas of life and the power of embracing failure to foster creativity and innovation. The conversation also delves into the cultural aspects of dealing with failure and how resilience has shaped Mariya's personal journey. By sharing strategies from successful brands like Lyf...2023-03-2147 min