Shows
UpYourStackHow NextRoll and HubSpot Power Smarter B2B Advertising with AI and Account-Based TargetingIn this episode of Up Your Stack, Noah Berk talks with Vibhor Kapoor, Chief Business Officer at NextRoll, the company behind RollWorks and AdRoll. Vibhor shares how their AI-driven platform delivers full-funnel, multi-channel advertising for B2B brands—and how their deep, bidirectional HubSpot integration unlocks high-impact targeting and attribution.You’ll discover how NextRoll identifies high-fit accounts, leverages a cross-device identity graph, and enables account-based marketing through machine learning and proprietary algorithms like BidIQ and InIQ. Vibhor also explains how RollWorks supports compliant advertising in a post-third-party cookie world and what’s next for AI in perfor...
2025-07-1430 minUpYourStackHow Laxis Uses AI and HubSpot to Supercharge Revenue TeamsIn this episode of Up Your Stack, host Noah Berk chats with Eric Xiao, Founder and CEO of Laxis, about how AI is reshaping sales workflows and CRM efficiency. From building an AI copilot that takes meeting notes, generates leads, and updates CRMs, to deeply integrating with HubSpot for seamless partner data sharing—Eric breaks down how Laxis is creating serious time savings and ROI for revenue teams.You’ll hear how Laxis evolved from a broad AI meeting assistant during COVID into a focused copilot for B2B sales teams, why AI should go beyond wind...
2025-06-3017 minUpYourStackHow Sinch and HubSpot Are Shaping the Future of Secure Business Messaging with RCSIn this episode of *UpYourStack*, host Noah Berk is joined by Alex Rhodes, Senior Partner Marketing Manager at Sinch, to explore how rich communication services (RCS) are revolutionizing the way businesses engage customers through messaging.Alex shares insights into the transition from SMS to RCS, how it enhances security, interactivity, and trust, and what it means for B2B and B2C communication. Discover how RCS enables verified business messaging with carousels, in-message purchases, and encrypted conversations—and why companies need to act now to stay ahead.The conversation al...
2025-06-1622 minUpYourStackHow Fellow App and HubSpot Are Powering the Future of AI-Driven Meeting ProductivityIn this episode of UpYourStack, Noah Berk chats with Aydin Mirzaee, CEO and co-founder of Fellow App, about transforming workplace meetings with AI. Discover how Fellow is more than a call recorder—it's an AI meeting assistant that supports before, during, and after meetings, helping teams stay accountable, streamline collaboration, and integrate seamlessly with platforms like HubSpot.Aydin shares his journey from selling Fluidware to leading Fellow, highlights how hybrid work reshapes meetings, and dives into Fellow’s privacy-first approach to note-taking and CRM integration. Learn how companies are adopting AI chiefs of staff to boost productivity and...
2025-06-0236 minUpYourStackHow Crossbeam and HubSpot Drive Smarter B2B Partner CollaborationIn this premiere episode of Season 3, Noah Berk, Co-CEO of Aptitude 8, sits down with Bob Moore, Co-founder and CEO of Crossbeam, to dive into the evolution of B2B partnerships. Bob shares his entrepreneurial journey from founding RJMetrics and Stitch Data to building Crossbeam—a revolutionary partner data sharing platform. Learn how Crossbeam solves the critical "data escrow" problem in account mapping, making B2B partner collaboration secure, scalable, and impactful.Bob also breaks down how the HubSpot Crossbeam integration enables smarter go-to-market strategies, why ecosystem-led growth is reshaping the future of SaaS, and ho...
2025-05-1940 minUpYourStackCut Through the Noise: Smarter Attribution | Mike Stratta & Chris Larkin, GalileoMost companies don’t actually know which marketing efforts drive revenue. They see leads coming in, they see profit—but what happens in between is a mystery.In this episode of UpYourStack, Michael Stratta and Christopher Larkin of Galileo join host Noah Berk to discuss how their platform helps businesses finally get clear, accurate attribution.We cover:✅ Why so many businesses are successful in spite of themselves✅ How Galileo helps companies see every touchpoint and make data-driven decisions✅ The real problem with free analytics tools like Google Analytics✅ Why standard att...
2025-04-0829 minUpYourStackReal-Time Dashboards & Smarter Data: Tom Randle, GeckoboardData is only as valuable as it is visible. In this episode of UpYourStack, Noah Berk sits down with Tom Randle, CEO of Geckoboard, to talk about the importance of real-time dashboards, why ease of use matters, and how better data sharing improves team performance.Tom shares Geckoboard’s journey from a scrappy startup to a must-have tool for sales and support teams who need instant access to key metrics. Plus, we discuss how Geckoboard fills the gaps in the HubSpot ecosystem, making it easier to track multiple data sources in one place.If you're ti...
2025-04-0121 minUpYourStackDeduplicating Your Data : Hampus Isaksson + Tin Castro, DedupelyDuplicate records are draining revenue—and no one talks about it enough.In this episode of UpYourStack, host Noah Berk sits down with Hampus Isaksson and Tin Castro of Dedupely to dig into the real cost of duplicate data and how their team is solving it inside HubSpot.They break down:✅ How Dedupely started as a simple solution and evolved into a must-have tool✅ The hidden revenue loss from bad data (hint: it's bigger than you think)✅ Why customer support is their #1 sales engine✅ The future of deduplication and AI-driven data quality
2025-03-2525 minUpYourStackBetter Surveys, Smarter Insights: Kamil Rejent, SurvicateSurveys can be clunky, and customer feedback often gets lost in different tools. Kamil Rejent, CEO of Survicate, shares how his company makes it easier to collect and analyze feedback—whether through surveys, support tickets, or other touchpoints.In this episode, Noah Berk and Kamil discuss:✅ How Survicate collects partial survey responses for better insights✅ Why customer feedback is more than just surveys✅ How companies use Survicate to improve products and customer experiences✅ The power of deep HubSpot integration for sales and marketing teamsLooking to collect better feedback and make smart...
2025-03-1822 minUpYourStackUsing Video to Build Trust and Close More Deals: Darius Santos, Dubb.comDoor knocking and cold calls aren’t the only way to connect with customers. Darius Santos, Co-Founder of Dubb.com shares how video messaging is helping businesses build trust, increase engagement, and close more deals—without the awkward sales tactics.In this episode, Noah Berk and Darius Santos discuss:✅ How video helps sales teams cut through the noise✅ The impact of video messaging on conversion rates✅ Real-world results from companies using Dubb✅ Why integrating with HubSpot made sense for DubbIf you’re looking for a smarter way to engage prospects and...
2025-03-1122 minUpYourStackConnecting Sales & Marketing: Andrus Purde on Outfunnel’s Smart IntegrationsHow do you connect your CRM and marketing tools without the hassle? In this episode of UpYourStack, Andrus Purde, CEO of Outfunnel, shares how his company bridges the gap between sales and marketing platforms, making data syncing seamless and easy.Host Noah Berk dives into:✅ Why Outfunnel focuses on a select set of tools instead of trying to integrate everything✅ The real challenges companies face when connecting sales and marketing data✅ How Outfunnel helps teams get the most out of tools like HubSpot, Pipedrive, and Mailchimp✅ The importance of marketplaces in Outfunnel’s growth str...
2025-03-0416 minUpYourStackZeroBounce and HubSpot: The Hidden Cost of Bad Email Data with Brian MinickBad email data is costing businesses more than they realize—lost leads, wasted marketing spend, and damaged sender reputations. In this episode of UpYourStack, Brian Minick, COO of ZeroBounce, breaks down why clean email lists are essential and how businesses can protect their inbox placement.We discuss:Why email isn’t dying—it’s the foundation of business communicationThe real impact of bad email data on marketing and sales teamsHow ZeroBounce integrates with HubSpot to validate emails in real timeThe biggest mistake businesses make with email marketingWhy failing fast is the key to long-term successIf you...
2025-02-2526 minUpYourStackTurning Data into Decisions with Coupler.io | Yaroslav Lazor + Sergiy Korolov, RailswareIn this episode of UpYourStack, we sit down with Yaroslav Lazor and Sergiy Korolov from Railsware to talk about the power of actionable data. They share the story behind Coupler.io, their data analytics and automation tool, and how it helps companies turn scattered data into meaningful insights.We discuss:✅ Why most companies struggle with clean, reliable data✅ The costly mistakes businesses make without accurate reporting✅ How Coupler.io brings data together from multiple sources—including HubSpot—to create actionable dashboards✅ The role of AI in shaping the future of analyticsIf you want...
2025-02-1823 minUpYourStackPipedream and HubSpot: Automate Faster and Simplify Integrations with Dylan SatherIn this episode of UpYourStack, we sit down with Dylan Sather, Founder and engineer at Pipedream, to discuss how Pipedream is revolutionizing automation and integrations. Dylan shares insights on how developers—and even non-developers—can leverage APIs to streamline workflows, build custom automations, and unlock new efficiencies. We explore how Pipedream enables businesses to ship integrations in as little as 24 hours, how AI is shaping the future of automation, and why understanding business challenges is just as critical as building great technology.Whether you're a technical founder, an automation enthusiast, or just API-curious, this episode is packed with...
2025-02-1128 minUpYourStackFixing Event Management and Sales Automation in HubSpot with Max Cohen of hapilyIn this episode of UpYourStack, Noah Berk sits down with Max Cohen, Chief Evangelist at hapily, to explore how hapily is transforming event management and sales automation in the HubSpot ecosystem.Max shares insights into:The flexibility of event•hapily, which allows businesses to customize event management within HubSpotThe power of rule-based sales automation to guide reps in real-time decision-makingHow hapily’s tools help companies attribute event success directly to revenueIf your team struggles with managing event data, lead attribution, or sales rep consistency, this episode is packed with actionable takeaways!Tune...
2025-02-041h 30UpYourStackPandaDoc and HubSpot: A Better Way to Manage Agreements with Keith RabkinIn this episode of the UpYourStack Podcast, host Noah Berk is joined by Keith Rabkin, Chief Revenue Officer at PandaDoc, to discuss how their platform simplifies agreement workflows for teams of all sizes.What you’ll learn:What PandaDoc offers: An all-in-one solution for contracts, proposals, and agreements.CPQ made simple: How PandaDoc’s integration with HubSpot fills key gaps in the ecosystem.What sets PandaDoc apart: A focus on ease of use, customer success, and seamless integrations.Keith’s perspective: Tips on delivering value and building tools that users love.If you're a HubSpot user o...
2025-01-2722 minUpYourStackEpisode 19 - Proposify In Episode 19 of the UpYourStack Podcast, host Noah Berk, Co-Founder of OBO, interviews Kyle Racki, Co-Founder and CEO of Proposify, an all-in-one platform with features designed for your sales team to improve how you create, send, track, and close proposals, quotes, contracts, and other sales documents. Proposify helps thousands of businesses get control and visibility into their proposal process, delivering an incredible buying experience for prospects while streamlining the sales reps' workflows. No more reinventing the wheel every time a proposal goes out the door and no more bottlenecks that slow the entire process down. Proposal insights and seamless C...
2024-11-1828 minUpYourStackEpisode 18 - Dealfront Join host Noah Berk, Co-Founder of The OBO Group as he chats with Stephen Brennan, Partner Manager at Dealfront, the go-to-market platform that gives sales and marketing teams the data, applications, and insights they need to find leads and close deals. They discuss the merger between LeadFeeder and EchoBot and formation of Dealfront. Discover how Dealfront combines website and sales intelligence to target European and soon-to-be U.S. markets. Learn about the company's unique solutions, benefits for sales and marketing teams, competitive positioning, and future roadmap involving AI and expanded sales intelligence. This episode provides valuable insights into maximizing you...
2024-11-1117 minUpYourStackEpisode 17 - HubleadNoah Berk, co-founder of OBO and Elite HubSpot Solutions Partner, special guest Bastien from HubLead discusses the innovative integration of LinkedIn with HubSpot through their application, HubLead. The conversation navigates through HubLead's inception aimed at integrating LinkedIn Sales Navigator with HubSpot and its evolution to include features like contact enrichment, activity syncing, email and code enrichment, and personalized CRM cards. Bastien emphasizes the application’s role in helping sales teams streamline outbound processes and reducing their dependency on marketing for data management, thereby improving efficiency and productivity. HubLead especially caters to small to mid-sized companies seeking an affordable, comprehensive so...
2024-10-2823 minUpYourStackEpisode 16 - Import2In this episode of Up Your Stack Podcast hosted by Noah Berk, Anton, the developer behind Import2, delves into the creation and innovation of his app designed to streamline data migration between different software applications, particularly CRMs. Discussing challenges such as maintaining data integrity, handling different data models, and the correct sequence of data import, Anton explains how Import2 addresses these issues through deduplication, data validation, and conversion of custom data structures. He emphasizes the importance of choosing the right downtime for transitions and shares how partnerships with companies like PipeDrive have helped gain market traction. The conversation explores...
2024-10-2121 minUpYourStackEpisode 15 - Lucky OrangeIn this episode of the Up Your Stack Podcast, hosted by Noah Berk, co-founder of OBO Group, Sean from Lucky Orange joins the conversation to discuss the importance of conversion rate optimization (CRO). Lucky Orange specializes in qualitative data analytics, offering tools like session recordings, heat maps, and surveys to help businesses understand user behavior on their websites. The discussion highlights the integration of Lucky Orange with HubSpot and other platforms, emphasizing the role of qualitative data in complementing quantitative analytics for making informed decisions. Sean shares insights on how AI could enhance CRO processes by identifying meaningful user...
2024-10-1427 minUpYourStackEpisode 14 - Datawarehouse.ioIn this episode of 'Up Your Stack', host Noah Berk, co-founder of OBO and elite HubSpot solutions partner, interviews James Elmer from Datawarehouse.io. They discuss how Datawarehouse.io develops exclusive HubSpot applications to manage and transform data efficiently. James emphasizes the importance of a hyper-focused niche strategy and their fixed pricing model, which is user-friendly and avoids predatory pricing. The conversation also covers the company's roadmap, future products, and the challenges of staying niche versus diversifying. Listeners gain insights into the benefits of using specialized ETL tools for HubSpot and actionable advice for entrepreneurs. 00:00 Introduction to U...
2024-10-0728 minUpYourStackEpisode 13 - Operating AppNoah Berk speaks with Lauri, co-founder of the Operating App, a resource management tool designed for professional services companies, consulting firms, and agencies. They discuss the app's origins, tailored features for different types of consulting businesses, and its tight integration with HubSpot and time-tracking tools like Harvest. Lauri also elaborates on the cultural and operational approaches inspired by Nordic business models that promote transparency and autonomy. The conversation highlights how Operating App streamlines resource allocation, reduces manual data entry, and enhances overall project efficiency. 00:00 Introduction to Up Your Stack Podcast 00:17 Meet Lauri from Operating App 00:49 Wha...
2024-09-3022 minUpYourStackEpisode 12 - SendosoIn this episode of 'Up Your Stack Podcast,' host Noah Berk, co-founder of OBO and an elite HubSpot solutions partner, features Kris Rudeegraap from Sendoso, a leading direct mail and gifting platform. Kris discusses how Sendoso integrates with HubSpot to automate and streamline the process of sending personalized gifts to prospects and clients. He shares the origin story of Sendoso, its growth trajectory, and key differentiators such as their AI-powered recommendation engine. Kris also describes how Sendoso pivoted during COVID-19, highlights popular gifts, and gives insights into how organizations can use Sendoso to improve engagement and drive results.
2024-09-2323 minUpYourStackEpisode 11 - DealHubNoah Berk interviews Sam Bratsztejn, VP of Partnerships and Strategic Alliances at DealHub, a HubSpot-integrated CPQ (Configure Price Quote) and CLM (Contract Lifecycle Management) platform. They discuss the features and benefits of DealHub, its advantage as a no-code solution, and its application in industries like SaaS and manufacturing. Sam highlights the importance of CPQ solutions in improving quoting processes, reducing errors, and enhancing sales efficiency. The conversation also covers DealHub’s future roadmap, which includes AI-enhanced contract management, and advice for building successful HubSpot-integrated tools. 00:00 Introduction to Up Your Stack Podcast 00:17 Meet Sam from DealHub 00:35 Under...
2024-09-1621 minUpYourStackEpisode 10 - HubSpotNoah Berk welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot. Scott shares his journey from software engineering to becoming a key figure in the MarTech space and eventually joining HubSpot. They dive deep into the evolution of HubSpot's ecosystem, discussing the increase in product extensibility, the role of integration in attracting upmarket clients, and the strategic shifts brought by Karen Eng's hiring. Scott reveals his routine as VP of Platform Ecosystem, the future potential of expanding the HubSpot marketplace, and the challenges of balancing building new features versus integrating with third-party apps. Scott also provides insights into the...
2024-09-1233 minUpYourStackEpisode 9 - BeefreeHost Noah Berk, co-founder of OBO and elite HubSpot solutions partner, interviews Massimo Arrigoni from Beefree. They discuss Beefree's innovative email and landing page design tools, which have been simplifying digital design for a decade. The conversation delves into how Beefree integrates with HubSpot, the origins of the company, the wide spectrum of its users, and the productivity benefits it offers. They also explore Beefree's future roadmap, including AI advancements and deeper integrations to streamline design processes further. 00:00 Introduction to Up Your Stack Podcast 00:16 Meet Massimo: The Email Design Expert 01:31 The Origin Story of Beefree 0...
2024-09-0925 minUpYourStackEpisode 8 - LivestormNoah Berk interviews Gilles, a co-founder of LiveStorm, an innovative webinar platform based in France. Gilles shares insights into LiveStorm's journey, its focus on privacy and security, and its market positioning as a leading European webinar platform. The discussion delves into the impact of the COVID-19 pandemic on Livestorm's growth, the strategic integration with HubSpot, and future plans involving AI to enhance the webinar experience. Tune in to learn how Livestorm is revolutionizing webinars for marketers and enterprises alike. 00:00 Introduction to Up Your Stack Podcast 00:19 Meet Gilles from LiveStorm 00:52 What is LiveStorm? 01:53 LiveStorm's Journey and...
2024-09-0327 minUpYourStackEpisode 7 - SalesmsgNoah Berk interviews Chris Brisson, the founder of Salesmsg. Chris shares the company's history, starting as a solution for outbound SMS marketing through Call Loop, evolving due to customer feedback into a comprehensive SMS, voicemail, and calling platform, integrated deeply with HubSpot. Chris delves into the challenges and lessons learned from initial failures, the importance of customer feedback, and how he pre-sold his new product idea through webinars. Salesmsg boasts various use cases across sales, marketing, and support, positioning itself as a leading SMS tool. They discuss the strategic use of AI to enhance customer interaction and simplify communication...
2024-08-2632 minUpYourStackEpisode 6 - FathomNoah Berk, co-founder of OBO, interviews Richard White from Fathom. They discuss Fathom's AI meeting assistant that records, transcribes, and generates detailed notes from virtual meetings. Richard shares the story behind creating Fathom, its user base, and its key integration with HubSpot, while providing insights into how AI technology is transforming productivity and collaboration across various industries. 00:00 Introduction to Up Your Stack Podcast 00:18 Meet Richard from Fathom 00:39 What is Fathom? 02:02 The Origin Story of Fathom 03:38 Challenges and Competitors 05:57 Fathom's Unique Business Model 07:29 Integration with HubSpot08:55 User Adoption and Feedback 12:36 Future o...
2024-08-1930 minUpYourStackEpisode 5 - SakariNoah Berk welcomes Adam Horsman from Sakari, a leading text messaging provider for HubSpot users. Adam discusses the origins of Sakari, their growth journey since 2018, and how their text messaging solutions stand out in the crowded HubSpot ecosystem. The conversation delves into the technical aspects of their product, including their native HubSpot integration, SMS compliance, global messaging capabilities, and the innovative feature roadmap featuring RCS (Rich Communication Services) and AI-driven enhancements. Adam also shares insights on running a lean tech startup, facing regulatory challenges, and the importance of data-driven decision-making. The episode provides valuable advice for other founders and...
2024-08-1227 minUpYourStackEpisode 4 - OrgChartHubNoah Berk speaks with Dan Currin, co-founder of OrgChartHub, about building successful apps for the HubSpot ecosystem. Dan shares the origin story of OrgChartHub, how their app has evolved since its inception in 2017, and the benefits it provides for enterprise sales teams. The conversation also delves into their second application, GeoMapper, and how it aids businesses in mapping out customer locations. They discuss adopting AI technologies and the importance of integrating tightly with HubSpot. Dan also encourages other potential app developers to understand customer needs and immerse themselves in the HubSpot community. The episode wraps up with insights into...
2024-08-0526 minUpYourStackEpisode 3 - Scheduler AINoah Berk interviews Maddie Bell, CEO and co-founder of Scheduler AI. They discuss Scheduler AI's innovative solution for automating and optimizing scheduling qualified sales meetings via AI integrated with HubSpot. Maddie explains how their AI agent conversationally engages with inbound leads, ultimately increasing conversion rates by quickly connecting and nurturing potential clients. The conversation highlights the unique advantages Scheduler AI offers over traditional scheduling tools and explores the potential future developments of AI in sales automation. Maddie also emphasizes the importance of building AI around reliable playbooks and processes and shares why integrating with HubSpot was beneficial. The episode...
2024-07-2929 minUpYourStackEpisode 2 - ArrowsNoah Berk chats with Daniel Zarick , co-founder of Arrows. Daniel discusses his background, the journey of founding Arrows, a customer onboarding tool for HubSpot users, and the evolution of their product. They dive into the inspiration behind Arrows, its unique features, the challenges of building custom solutions, and the importance of focusing on deep integrations. Daniel also shares insights about adopting AI in their operations and the HubSpot ecosystem. Lastly, they explore the impact of Arrows on customer success and highlight key integrations and future plans. 00:00 Introduction to Up Your Stack Podcast 00:28 Meet Daniel from Arrows ...
2024-07-2228 minUpYourStackEpisode 1 - SalesReachNoah Berk interviews Josh Fedie from SalesReach.io. Josh shares the story of how he developed a unique application designed to help sales reps personalize their communication with clients, improving sales processes and outcomes. He discusses the evolution of his tool and its integration with HubSpot, emphasizing its role in buyer enablement. The conversation delves into the features and benefits of SalesReach, the impact of AI on sales, and the importance of genuine human interaction in sales processes. The episode concludes with advice for entrepreneurs on seeking help and building effective connections. 00:00 Introduction to Up Your Stack P...
2024-07-1134 min