Shows
Upmarket: The Business of Real Estate Photography & MediaEp. 88 - Uncertainty and Anxiety.Taxes. Competition. Tariffs. AI. Staffing. And a million other things can give Real Estate Media owners anxiety. Reed, Mark and Chelsea dive in to and embrace the uncertainty that feels like it has surrounded Upmarket Media over the last couple months. They talk it all through and end up feeling better about everything and power through to end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Y...2025-04-1556 min
Upmarket: The Business of Real Estate Photography & MediaEp. 87 - Financial Strategies to Help You Thrive.We're coming up on tax season so Upmarket Pod has $$$$ on the mind! Please please please listen to this episode as Reed sits down with brilliant bookkeeper, Juliana Ramirez, of JR Bookkeeping to go over the basics of how and why to keep your financial books in order. Juliana details why and how to set financial goals and how to look at your books in a way to track and support those goals. This is all SO IMPORTANT for your business to thrive. Of course, they end the show with their Action Items... things that any listener can do...2025-03-131h 06
Upmarket: The Business of Real Estate Photography & MediaEp. 86 - Big Packages.As the start of Busy Season is in sight, Reed, Mark & Chelsea recap all the Slow Season tasks they did or didn't get done over the last few months. They spend a lot of time detailing pricing changes for 2025 and how they've adjusted the media packages that are on offer to their clients. They also detail how they're revamping their video products and how new staff members are fitting in on the team. Of course, they end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real...2025-02-2750 min
Upmarket: The Business of Real Estate Photography & MediaEp. 85 - Failure IS an Option.Failure. It's not something that any of us really want to contemplate, but it's real and we've all experienced it. This episodes dives deep into business and creative failure as Reed sits down with music industry veteran Syd Sydney to work through how they have both used and learned from failure to change their lives. This is an engaging and vulnerable conversation that touches on themes that will resonate deeply with many listeners. They do NOT fail to end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling...2025-02-121h 08
Upmarket: The Business of Real Estate Photography & MediaEp. 84 - New Year, New Goals.As a sort of follow-up to the 2024 SWOT Analysis, Reed, Mark and Chelsea sit down to discuss all the actionable stuff that came up in it and try to formulate a plan for actually following through with things. How novel! Even though this episode is chock full of actionable tidbits, they STILL end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business i...2025-01-211h 03
Upmarket: The Business of Real Estate Photography & MediaEp. 83 - SWOT Analysis 2024. Strengths. Opportunities. Weaknesses. Threats.It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth into Upmarket Media's 2024 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and feeling heading into to 2024. Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document: https://bit.ly/3PBMwJjDon't worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling...2024-12-311h 09
Upmarket: The Business of Real Estate Photography & MediaEp. 82 - What We Learned.This episode shall serve as the bow on the present that was PMRE 2024. Back at home base, in the Gasworks Studio, Reed, Mark and Nikki recount their experiences at PMRE. It's not just reminiscing about drunken shenanigans... they actually get into the takeaways from the conference, what they learned and how they can apply all that to the business. And even with the Action Item Spectacular having just taken place, these 3 dig deep and come up with 3 more Action Items for the loyal listeners!PMRE 2024 may be over but go to pmreconference.com to get on the...2024-12-1745 min
Upmarket: The Business of Real Estate Photography & MediaEp. 81 - Unconventional Ways to Grow Your Business with Alex Coombs.This episode, recorded in the Upmarket Suite at Palms Las Vegas during PMRE, has Reed sitting down with the amazing Alex Coombs, founder of Northern Spruce Media in Hamilton, Ontario. Alex has super-charged her business, growing from a solo operation to having 17 employees within just a few years. Her unique approach includes starring in some of the property videos for her clients. Alex has one of the most unique voices in our industry and this is a fun conversation. And you know we wouldn't let her go without dropping a banger of an Action Item at the end of...2024-12-1147 min
Upmarket: The Business of Real Estate Photography & MediaEp. 80 - Action Item Spectacular!!!! PMRE 2024PMRE 2024 is in the books!! The conference was once again so spectacular, that we brought back our SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by a staggering 24 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to the Upmarket Suite at Palms and share their wisdom. The Dynamite 24 are:Chris White - @go_iguideBrandon Cooper - @pmreconferenceRick Rickerson...2024-11-261h 22
Upmarket: The Business of Real Estate Photography & MediaEp. 79 - How to Grow Your Team to 30+ People. Road to PMRE 2024 #14.This week, Reed chats with Melissa & Gerard Lynch, the co-founders of Rise Media in New York. They get into how Melissa and Gerard built Rise Media in the juggernaut that it is today, where they're shooting some of the most expensive homes in the country with a team of over 30 people. The Lynch's also detail what they're going to be presenting at PMRE and give us a couple of great Action Items at the end!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details...2024-10-2949 min
Upmarket: The Business of Real Estate Photography & MediaEp. 78 - AI You Can Actually Use, Right Now, to Help Your Business. Road to PMRE 2024 #13.HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details.This week, after a brief check in with Mark and Chelsea, Reed sits down with Jenna Gaidusek, of AI for Interior Designers to talk, yet again, about AI. But this time, it's about AI that you can actually use, right here, right now. Jenna details a ton of ways that photographers can use the technology to streamline their businesses. This is a fun and practical discussion ntaht you won't want to miss! Also, you know darn well...2024-10-2250 min
Upmarket: The Business of Real Estate Photography & MediaEp. 77 - WTF! Talking Luxury Photography with Fraser. Road to PMRE 2024 #12.HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details.This week Reed sits down with the legend, Fraser Almeida, of Luxury Homes Photography in Las Vegas Nevada. Fraser is an expert of Luxury Real Estate photography and is part of the dynamic three-way of Wayne, Tony and Fraser (WTF), the renowned instructors of the Capturing Luxury: A Focused Approach to Shooting Luxury Real Estate workshops. Let this fun episode whet your appetite and prime you for maybe taking the workshop at PMRE this year, or at...2024-10-1551 min
Upmarket: The Business of Real Estate Photography & MediaEp. 76 - How PR Can Grow Your Business and Help Your Clients! Road to PMRE 2024 #11.HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details. Get in there now to register and secure the preferred group hotel rate which needs to be booked by Oct. 11th!!!This week Reed sits down with Alexandria Abramian, the founder of The PR Collaborative, an online community for interior designers and photographers who want to get their work featured in top design publications. Alex is super smart, engaging and has a ton of great insight into how Real Estate Media Professionals can use some PR skills...2024-10-081h 00
Upmarket: The Business of Real Estate Photography & MediaEp. 75 - Party Recap. Bring Your Safety Vest.Reed, Mark and Chelsea shake off the hangovers and dish about the Grand Opening Party for the Upmarket Studio at Gasworks! They get into how the party went down and if they think it justified the hefty final budget. In the second half of the show, a Special Guest comes on to talk about Cinematic twilight videos and the team gives an update on the suddenly volatile launch of the branding side of the business. Plus, ACTION ITEMS!!!! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more...2024-10-0154 min
Upmarket: The Business of Real Estate Photography & MediaEp. 74 - Let's Party!!!!This week Reed and Mark dish about all the details and costs of the imminent Grand Opening Party of Upmarket's new studio space at Gasworks in Ventura. 200 clients are expected at the party and the guys dish about the everything that is going into the party, including the ever-ballooning budget. In the second half of the show they talk about the challenges and triumphs they've had over the last couple months in the business and then wrap up the show with Action Items! Action Items are something small that any listener can do right now to help make their...2024-09-1745 min
Upmarket: The Business of Real Estate Photography & MediaEp. 73 - OK, Should We Actually Embrace AI? Road to PMRE 2024 #10This week Reed sits down with Jamie McInally of Autoenhance.ai to talk further about the hot topic of the year, AI. As CEO of an AI real estate photography editing company, Jamie is well-positioned to speak to the benefits of Real Estate Media professionals using AI to help their businesses in many ways, not just with editing photos. Jamie also gets into what he will be speaking about on stage at PMRE 2024. Reed and Jamie also get into some of the potential drawbacks of AI and what issues the industry must confront before widespread adoption of AI editing...2024-09-1047 min
Upmarket: The Business of Real Estate Photography & MediaEp. 72 - Danny Bertollo on The Current State of Real Estate Video. Road to PMRE 2024 #9Danny Bertollo, the owner of Futuro Avenue and The Property Videographer, one of the biggest names in Real Estate Video joins Reed to talk about all things related to the genre. Danny is a fount of amazing and useful information. He talks about everything, including how he systematizes his business and gets his clients on the Flywheel and not the Doom Circle. This is an amazing episode chock full of actionable tips and philosophies. Plus, they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas...2024-08-2957 min
Upmarket: The Business of Real Estate Photography & MediaEp. 71 - Keeping It In The Family.This episode starts with Reed and Skylar Lawrence-Lebel and the iGUIDE Tour to PMRE Sweepstakes Winners announcement! 2 lucky winners get ALL-EXPENSES PAID TRIPS TO PMRE 2024 courtesy of the fine folks at iGUIDE. @go_iguide Then, it's a VERY SPECIAL EPISODE with, for the first time in history, a GUEST HOST taking the reins of the podcast!!! It's none other than Bethany Diedrich of @highland_visual in Davenport, Iowa (and Upmarket Pod editor)!! Bethany brings on her husband and business partner, Andre Diedrich in addition to Tessa and Brian Foster of @sweetwaterphoto_murphys in Murphy's, CA. They all...2024-08-2248 min
Upmarket: The Business of Real Estate Photography & MediaEp 70 - Is Taking on A Business Partner The Right Choice?This week Reed sits down with Alex Farrell of Blueprint Media in Centralia, WA to talk about his plan to take on a business partner and the thought processes behind that. They're also joined by the potential new Business partner, Jeremy Almond, to hear the perspective from the other side. They're plenty to chew on here and Reed has loads of experience and advice after having spent the last 3 years teamed up with Mark. They wrap up the show with Action Items! Action Items are something small that any listener can do right now to help make their Real...2024-08-1350 min
Upmarket: The Business of Real Estate Photography & MediaEp. 69 - A Cinematographer's Perspective on Real Estate Videography.This week Reed, Mark and Chelsea welcome a VERY special guest! Cinematographer/Camera Operator Mick Froehlich stops by the studio for a chat. Mick has worked on such films at TWISTERS, David Fincher's THE KILLER, INDIANA JONES & THE DIAL OF DESTINY among many others. Oh, and even more importantly, he's also Chelsea's husband. In addition to dishing on his big movie jobs and life with Chelsea, Mick talks about how he's really impressed with how good real estate videos in general are now and offers practical advice from the perspective of a cinematographer. They wrap up the show with...2024-08-061h 02
Real VC: Ventura County Real EstateEp. 15 - Property Management Will Help You Sell More Houses.In this, the FIRST episode recorded at the new permanent Upmarket Podcast Studio at Gasworks in Ventura, Reed and Katie sit down with Patrick Fossati of of ReMax Gold Coast Realty. Patrick details how he has used Property Management to lead to more real estate transactions and how those businesses can feed off each other and help them both grow. He also talks about the strategies he used to grow his real estate business from scratch when he moved to Ventura County and didn't yet have a sphere. They all also talk marketing and end the show with Action...2024-07-3028 min
Upmarket: The Business of Real Estate Photography & MediaEp. 68 - Building the Brand(ing Side of the Business.)The Upmarket Pod crew have their fancy new studio at Gasworks, but it begs the question... how will they pay for it? By launching the Branding Content side of their business, of course! Reed, Mark and Chelsea detail the steps they've been taking to lay the foundation for a successful launch. They even rope their new Upmarket Branding Photographer, Elena Anzaldo into coming on and sharing about her prep for her new role at Upmarket. They also brainstorm how they'll market the new service to the REALTOR clients when they launch it in the fall. In the second half...2024-07-1854 min
Upmarket: The Business of Real Estate Photography & MediaEp. 67 - Brandon Barré on Hospitality Photography. Road to PMRE 2024 #8Brandon Barré, one of the biggest names in the Hospitality Photography industry, joins Reed on this episode! Brandon answers all Reed's questions about how Hospitality photography differs from Real Estate and how RE photographers who want to dip their toe in Hospitality can prepare themselves. They also talk about Brandon's presentation on Day 3 of PMRE 2024, and his ensuing workshop. This is a great peek into the mind and workflows of one of the industries best photographer! Plus, they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms L...2024-07-0957 min
Upmarket: The Business of Real Estate Photography & MediaEp. 66 - A New Era for Upmarket.Big news from your friends at Upmarket Pod! The long-talked-about and gestating studio space has finally come to fruition! This is the first episode coming to you from the Upmarket Studio at Gasworks in Ventura CA. Having just moved in and the space not yet quite ready for primetime, Reed, Mark and Chelsea nevertheless brave the sawdust and record an episode in the new environs, detailing the plans for the studio (which encompasses podcast studio, photo studio and Upmarket offices) and how they can grow the business by finally having a physical space. They also get into how business...2024-07-0351 min
Upmarket: The Business of Real Estate Photography & MediaEp. 65 - Make the Time. Road to PMRE 2024 #7 Tony ColangeloTony Colangelo joins Reed to talk about so much good stuff! Not only to they get into Tony's hosting duties during Day 3 of PMRE 2024, but they have a crucial conversation about mental health in the REP industry. It's important to make time for your mental and physical health! Tony also talks about the Capturing Luxury workshop that he will be doing with Wayne Capili and Fraser Almeida in Las Vegas this November. And they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to...2024-06-2545 min
Upmarket: The Business of Real Estate Photography & MediaEp. 64 - Sometimes You Have to Look in the Mirror.Uncharted territory this week as Upmarket Pod gets their hair cut. Well, actually just Reed, as the podcast goes on location to Boheme salon in Ojai, CA to follow along on his hair styling/self care journey. Reed's stylist, Jen Keeler @Jen_boheme offers pearls of business wisdom and draws comparisons between owning a salon and an REP business as she pretties him up. Ultimately, it's all about relationships between yourself and your clients. At the end of a hair cut or a photo shoot, you want your client to come out looking and feeling their best!...2024-06-1849 min
Upmarket: The Business of Real Estate Photography & MediaEp 63 - Making Viral Video with Chris Stacey. Road to PMRE 2024 #6Reed is joined by the Real Estate Video Legend, Chris Stacey @chrisbstacey! Chris details everything that goes into the viral videos he makes for Southern California top-producing REALTOR Tim Smith. They cover everything from concept to budget and everything else. Chris also gets into what he's going to talk about at PMRE and what will go down at his workshop in Las Vegas this November. And they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get...2024-06-1152 min
Upmarket: The Business of Real Estate Photography & MediaEp. 62 - Hot Tips About VA's and Social Media.This week we have a pod-crossover episode as Reed welcomes Rachael Ann Adkins @shooting_the_shit_rachandneal, the co-host of the Shooting the Shit Podcast, to Upmarket to talk about VA's and social media strategy! Rachael Ann is also the owner of Focused Media Collective in Washington. First, Rachael Ann schools Reed on the tasks she has her VA do and goes over the crucial VA training process. In the second half of the show they talk about social media strategies and how Rachael Ann keeps up with her voluminous posting calendar.They of course wrap it...2024-06-041h 04
Upmarket: The Business of Real Estate Photography & MediaEp. 61 - Now it Gets Real. Road to PMRE 2024 #5 Brandon CooperReed is joined by Brandon Cooper, the man behind the PMRE Conference. Things are heating up and getting real as there are BIG ANNOUNCEMENTS Galore in this episode! Brandon lets listeners know what to expect from PMRE 2024... from the roster of speakers, to the workshops, the addition of Day 3 and all the exciting changes that come with moving the conference to its new home at the Palms in Las Vegas.Also, OF COURSE, they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas...2024-05-281h 06
Upmarket: The Business of Real Estate Photography & MediaEp. 60 - Is A.I. Coming for Our Jobs?After attending their local "Real Estate Summit," an all-day learning conference for REALTORs, Reed and Mark are left wondering about the future of the Real Estate Media industry. With Real Estate Agents already being pitched directly on A.I. media services, how do we make sure that traditional RE Media providers are not left on the outside looking in. They also dish with Producer Chelsea on the big switch to iPhone for video and a potential exciting development in a search for permanent studio space to record the venerable Upmarket Pod.They of course wrap it up...2024-05-211h 00
Upmarket: The Business of Real Estate Photography & MediaEp. 59 - The Early Bird Gets the Worm. Road to PMRE 2024 #4 Devon PastoriusReed is joined by Devon Pastorius, Creative Director at Windsor Creative, to get the lowdown on the creative side of producing PMRE and the amazing video that announced the move to Palms and the addition of Day 3. They also talk about storytelling in video and how to hone in on making sure the content you're producing for clients serves their target audience. Lots of fun PMRE talk and good business nuggets in this episode!Also, OF COURSE, they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th...2024-05-1451 min
Upmarket: The Business of Real Estate Photography & MediaEp. 58 - I Would Appreciate Some Kind of Retribution.With Mark in absentia yet again, Reed and Chelsea call in the reinforcements and bring in Nikki and Marco, two of Upmarket's best shooters to talk about some of the issues that come up for employees out in the field. They kick things off with a recap of Marco's interaction with, and Chelsea and Reed's ultimate diffusing of, a totally unhinged neighbor. Absolute insanity! The discussion turns to mental and physical health at work with a detour into Nikki's embrace and mastery of Instagram content.They of course wrap it up with Action Items! Action Items are...2024-05-0759 min
Upmarket: The Business of Real Estate Photography & MediaEp. 57 - Getting Inspired with Ema Peter - Road to PMRE 2024 #3.Renowned Architectural Photographer Ema Peter joins Reed on this special episode of the Upmarket Podcast! Inspiration abounds in this episode. Ema talks about how her experience speaking at PMRE 2022 inspired her to dabble in Real Estate Photography and even curmudgeonly Reed gets inspired by Ema's dedication and passion for her craft. The also talk about how to vanquish imposter syndrome and the mindset that Real Estate Photographers can use when they take on bigger, more "prestigious" projects. This is a super-interesting chat with one of the industry's smartest and awe-inspiring photographers!Also, OF COURSE, they end the...2024-04-3056 min
Upmarket: The Business of Real Estate Photography & MediaEp. 56 - Even Your Employees Can Get Burnt-Out.Time to check in with Upmarket Media about their ongoing scaling journey! Reed, Mark and Chelsea sit down together to discuss all that has been going in the business lately, starting with a potentially delicate situation involving Chelsea herself. They detail how Chelsea had been feeling burnt-out and under-compensated, which led a to a heart-stopping Slack message to Reed and Mark. Fear not loyal listeners, for Chelsea did not quit! However, serious discussions followed, which led to a promotion and raise for Chelsea. Whew, crisis averted! The rest of th episode is spent talking about the new Branding side...2024-04-231h 03
Upmarket: The Business of Real Estate Photography & MediaEp. 55 - Commercial Work Will Grow Your Real Estate Media Business - Road to PMRE 2024 #2.On this episode, Reed speaks with Matthew Anderson @matthewaphoto, a commercial and architecture photographer based in Kansas City, MO. Matthew has successfully transitioned his business from mainly real estate photography to exclusively working with builders/designers/architects etc. HOLD UP. Matthew is not advocating that everyone needs to abandon REP for higher-end commercial work. He really just wants to talk about the fact that every single successful REP is at some point going to be approached by non-realtor clients, so every REP should at least have a cursory knowledge of the commercial side of the business and how to...2024-04-1653 min
Upmarket: The Business of Real Estate Photography & MediaEp. 54 - What the NAR Settlement means for Real Estate Media Providers.The recent $418 million settlement between the National Association of REALTORS and Home Sellers will have broad implications over how REALTORS are compensated. How does this affect Real Estate Photographers and Media providers? Old friend of the show, Sam Benner, Team Leader of the Real Team at EXP Realty, walks us through the settlement and how he sees the landscape changing. Reed and Sam bandy ideas on where we can leverage our skills as media providers to keep our services integral to the listing process and open up new sources of revenue on the buyer side as well....2024-04-0952 min
Upmarket: The Business of Real Estate Photography & MediaEp. 53 - HUGE NEWS & PMRE Host Reveal - Road to PMRE 2024 #1OK. A lot to digest here:PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens soon and will be announced on the pod!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer tol win PMRE tickets...2024-04-021h 01
Upmarket: The Business of Real Estate Photography & MediaEp. 52 - Putting Agents on Camera Makes You More Money.Reed is joined on this episode by Bethany Diedrich of Highland Visual in Davenport, Iowa (and editor of Upmarket Pod!) to talk all things Reels and specifically Reels with the Agent on Camera. Getting your agents to be on camera consistently can help drive additional revenue for your business and enhance the marketing for your client, which, in turn, should get you even more business! That's not always easy though. Bethany and Reed talk through strategies, philosophies and some of the challenges to be faced putting your agents on camera.They of course wrap it up with...2024-03-191h 00
Upmarket: The Business of Real Estate Photography & MediaEp. 51 - So Many Questions.Hallelujah, Mark is Back!!!! After briefly detailing his big family trip to Australia, he joins Reed and Producer Chelsea for the long-awaited listener questions episode! Upmarket Pod combs their DM's for the best questions that listeners have submitted. Topics include, but are not limited to, HDR vs. Flambient, gear, Reed's hair, Branick, PMRE, Marketing, editors and much more!They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on...2024-03-051h 03
Upmarket: The Business of Real Estate Photography & MediaEp. 50 - Missing the Mark.While Mark is off on his big family trip to Australia, everything falls apart at Upmarket Media. Well, not really, but it just feels that way. In this episode, Reed and pinch-hitting co-host, Producer Chelsea, detail life without COO Mark. They get into just the logistical problems that happen as they have to pick up all the tasks that Mark normally does, but they detail how that has actually benefitted the company. That's all well and good, but, ultimately, they'll be happy when Mark is back!In the end, they make it through the episode and with...2024-02-2055 min
Upmarket: The Business of Real Estate Photography & MediaEp. 49 - How to Snag the Top REALTOR in Your Area.In addition to a bunch of business updates, this episode features a short discussion with Upmarket Media's #1 individual client, Liz Donnelly (@lizzeedonnelly) of REMAX Gold Coast who was a surprise last-minute drop-in guest! Reed, Mark and Chelsea have a lively chat with her and try to get to the bottom on how Real Estate Media professionals can try to land (and keep) top REALTORS in their area. Then, Liz goes off to sell more real estate and the OG trio talk social media and update listeners on Upmarket Media's slow season projects. This is the last episode before Mark...2024-02-061h 07
Upmarket: The Business of Real Estate Photography & MediaEp. 48 - Buy Your Way In to Start Your Real Estate Media Juggernaut.This week Reed is joined by co-owners of In1View Media (@in1viewmedia) in Reno, NV, Andrew (@coleman_nv) and Katie Coleman (@itskatiecoleman)! Andrew and Katie recount their story of buying an existing REP business rather than starting from scratch. This is a thought-provoking episode that offers insight on a maybe less thought about way of expanding your REP business.They of course end the show with a triple-dose of Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Check out Upmarket's FREE...2024-01-231h 03
Upmarket: The Business of Real Estate Photography & MediaEp. 47 - Upmarket Employees Speak Their Minds.Employees are probably the most crucial aspect of scaling a business, so this week Upmarket Pod interviews two of Upmarket Media's best and brightest to get the lowdown on what makes for a great employee/employer relationship. Reed and Mark chat with admin Chelsea Froehlich (@feedingbeautiful) and photographer/videographer Nikki Bashor (@nikki_shootz) about their Upmarket experiences.They of course end the show with the ultra-rare quadruple Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Check out Upmarket's FREE webinar on How...2024-01-091h 08
Upmarket: The Business of Real Estate Photography & MediaEp. 46 - It's Slow Season. So, Get Ready for Next Year!Slow season is upon us for real estate media professionals! Yay! Time to relax. Boo! Less money coming in. Regardless, slow season is the time of year where REP's can plan and set the stage for success in the next busy season. Reed and Mark detail what they're doing over the next month or two at Upmarket to make sure that 2024 is the best year yet!Of course, they end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business....2023-12-2755 min
Upmarket: The Business of Real Estate Photography & MediaEp. 45 - SWOT Analysis 2023. Strengths. Weaknesses. Opportunities. Threats.It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth into Upmarket Media's 2023 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and feeling heading into to 2024. Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document: https://bit.ly/3PBMwJjDon't worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling...2023-12-121h 20
Upmarket: The Business of Real Estate Photography & MediaEp. 44 - We're a Lean, Mean, Real Estate Media Creating Machine!THE GANG IS ALL BACK!!! Reed, Mark and Chelsea have their first podcast together in what seems like forever! They all recap PMRE and then catch listeners up on what has been going on with Upmarket Media over the last few months. They chat about suddenly being short-staffed and how the company has had to pivot to meet client expectations. The conversation turns to work/life balance and how company owners need to think about that for their employees as well as themselves. Case in point, Chelsea speaks to her personal experience and how she's been re-thinking her role...2023-11-291h 10
Upmarket: The Business of Real Estate Photography & MediaEp. 43 - PMRE 2023 Action Item Spectacular!!!!PMRE 2023 is in the books!! The conference was once again so spectacular, that we brought back our SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 18 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to Upmarket Studios South Point and share their wisdom. The Dynamite 18 are:Bethany Deidrich - @highland_visualChris White - @go_iguideMichele Sheiko - @chesapeakehomeimages2023-11-141h 29
Upmarket: The Business of Real Estate Photography & MediaEp. 42- Road to PMRE 2023 #6 - David DealIn the latest Road to PMRE Conference 2023, Upmarket welcomes Intellectual Property Attorney, David Deal! David and Reed have a very informative conversation that touches on so many of the most pressing legal issues real estate media professionals are facing today. This episode is a great first taste of all the knowledge that David is going to bring to PMRE. As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited...2023-10-1051 min
Upmarket: The Business of Real Estate Photography & MediaEp. 41 - Branick Weix on the Future of Aryeo and Zillow.The Real Estate Media Industry was ROCKED on August 1st, 2023 with the announcement that Zillow had bought beloved Upmarket Podcast Presenting Sponsor, Aryeo for $35 millon. Questions, speculation, anger, jealousy & hot takes have abounded since. And now, finally, in his first interview since the buyout, the Co-Founder and Director of Aryeo, Branick Weix, sits down with Reed to answer all the tough questions about Aryeo's new partnership with Zillow and what it means for our industry and our individual businesses.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media B...2023-09-2758 min
Upmarket: The Business of Real Estate Photography & MediaEp. 40 - Road to PMRE 2023 #5 - Darryl StringerIn the latest Road to PMRE Conference 2023, Upmarket welcomes photography business coach, Darryl Stringer! Darryl is offering FREE one-on-one coaching sessions at the PMRE conference in November, and Reed takes advantage of the podcast platform and has Darryl give him an early on-air coaching session. Not only is Darryl offering coaching sessions, but he's also speaking at PMRE and in the second half of the show they dive into Darryl's PMRE topic "Building a resilient photography & media business in an unpredictable world." Lots of helpful nuggets in this informative episode! As always, the show ends with their Action Items...2023-09-1255 min
Upmarket: The Business of Real Estate Photography & MediaEp. 39 - Road to PMRE 2023 #4 - Jessie CongletonIn the latest Road to PMRE Conference 2023, Upmarket welcomes Copywriter and Messaging Strategist, Jessie Congleton! Reed takes the opportunity to get free advice and has Jessie tour the Upmarket Media website to work on honing Upmarket's messaging to potential clients. Jessie gives tons of great advice that any Real Estate Media professional can use for their websites and messaging. Jessie also dishes on what she's going to be talking about on stage at PMRE. As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!COUPON CODE...2023-08-2959 min
Upmarket: The Business of Real Estate Photography & MediaEp. 38 - The Aryeo/Zillow Bombshell. Hot TaeKs and More.Well, this is awkward. On this episode of Upmarket, Reed and Mark dissect the bombshell news that their loyal and beloved O.G. Presenting Sponsor Aryeo had been bought out by none other than Upmarket's arch-nemesis, Zillow. (See Ep. 32 for the guy's unfiltered thoughts on Zillow.) The guys work through their emotions and speculate on what the buyout means for the Real Estate Media industry. Hot Takes abound, but Reed and Mark are eternally hopeful that their new corporate overlords don't cancel Upmarket Pod. Find out what happens IF there's a next episode of Upmarket! Until then, thanks for...2023-08-151h 03
Upmarket: The Business of Real Estate Photography & MediaEp. 37 - Road to PMRE 2023 #3 - Casey JonesIn the latest Road to PMRE Conference 2023, Upmarket welcomes Casey Jones of Shutter Zone Media. Reed and Casey chat about business and all the innovations that Casey has brought to Shutter Zone, including their upcoming app to connect REALTORs and Real Estate Media Professionals. They also get into what Casey will be teaching in his Break Through Your Business Workshop before PMRE in Las Vegas. Along the way Casey drops a bunch of nuggets and how he streamlines his business. As always, the show ends with their Action Items!! Check out this interesting and informative episode!PMRE 2023...2023-08-011h 06
Upmarket: The Business of Real Estate Photography & MediaEp. 36 - Road to PMRE 2023 #2 - Cody BooneUpmarket Podcast is excited to welcome SERHANT Studios Supervising Producer Cody Boone to the podcast, our second in our Road to PMRE 2023 series! Reed and Cody talk about how, as the wunderkind of Real Estate Media, Cody approaches each video that he shoots for SERHANT. We also get some behind-the-scenes dish on what it's like to shoot drone footage from the terrace of the penthouse atop a 1,400ft skyscraper in Manhattan. In the second half of the show, Cody fills us in on what he will be presenting on stage and at his pre-conference workshop at PMRE. So much...2023-07-1959 min
Upmarket: The Business of Real Estate Photography & MediaEp. 35 - The Struggle is Real. Checking in with Upmarket Media.After an unusually long delay between episodes, Reed, Mark and Chelsea are back! They get into the business landscape that we're all feeling in the Real Estate Media world... fewer listings means fewer jobs (and less money)! They break down the effect current market conditions have had on Upmarket Media and how they are coping with the new normal. Other things are on their minds too... staffing, marketing, meeting payroll and their overall mental health as they navigate the realities of Real Estate Media in 2023. It's gets a little dark, but it's all good. Also, the age old question...2023-07-111h 06
Upmarket: The Business of Real Estate Photography & MediaEp. 34 - Who's The Boss? You. Lessons from an Executive Coach.On this episode, CEO Reed sits down for a wonderful and informative chat with his amazing Executive Coach, Deepa Pulipati. Deepa shares what an executive coach actually does as they break down a bunch of the stuff that Reed has been doing in his sessions with her. They touch on task lists, strategic thinking, adult coloring, self-compassion, building architecture instead of doing archeology and accountability partners. Reed has gotten so much from working with Deepa and hopes that all the listeners can learn from her too!They, of course, end the show with two Action Items that...2023-06-071h 00
Real VC: Ventura County Real EstateEp. 1 - When the Market Gets Tough, the Tough Double-Down.Welcome the Real VC, a podcast all about Ventura County Real Estate! In this inaugural episode, CEO of Upmarket Media and host, Reed Fish, is joined by this week's co-host, Ignacio Anzaldo of LIV Sotheby's International Realty in Ventura to talk about current market conditions in VC while offering strategies to help REALTORs grow their businesses even during this tough market. Every episode of Real VC will also feature our Social Media Sidebar, a dedicated discussion on trends and strategies for Social Media, our Listing of the Week where we highlight an interesting new listing in VC and our...2023-06-0642 min
Upmarket: The Business of Real Estate Photography & MediaEp. 33 - Road to PMRE 2023 #1 - Kelsey Kurtis & Brandon CooperPMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com. In this episode, conference founder and organizer Brandon Cooper comes on for a brief chat about what to expect from the conference this year and announces a few of the key speakers that...2023-05-231h 03
Upmarket: The Business of Real Estate Photography & MediaEp. 32 - Zillow Gone Wild!After a heated back-and-forth in the Real Estate Media Facebook Group between a Zillow exec and some REP business owners (Reed included,) Upmarket thought it's just about time to do an episode focused on Zillow and their new ShowtingTime+ Listing Media Services. A representative from Zillow was invited to be on the show, and after enthusiastically agreeing to do it, eventually ended up pulling the plug on the appearance. The Pod waits for no Zillow rep, so Reed and Mark talk all things Zillow amongst themselves in this episode. Topics covered: Why REP's do not, ahem, like Zillow. How...2023-05-091h 09
Upmarket: The Business of Real Estate Photography & MediaEp. 31 - The Best Strategy to Maximize Your Marketing!Get out from behind your camera and actually talk to your (potential) clients! This week is all about the power of in-person marketing. With Mark back in the studio, he and Reed go through all the successes they've had with their face-to-face marketing in 2023. From brokerage presentations, to client lunches, to networking events (including Reed's controversial appearance in a heated on-stage game of Realtor Feud) and much more. The guys go deep on all of it (including shoe strategy) so that the audience can apply the same strategies to their own businesses and start to reap the incredible benefits...2023-05-021h 05
Upmarket: The Business of Real Estate Photography & MediaEp. 30 - Doubling Down. Going All-In On Your Business & Marketing.This week Mark is on vacation, so Producer Chelsea pinch-hits and sits down with Reed to chat. They don't just talk about Chelsea's recent culinary adventures in Paris, they actually cover Real Estate Media as well! First, they delve into a recent Inman article titled "7 Power-Moves Top Agents are Making Right Now." (Shout-out to Tacey Youngmann of Snowberry Lane Photography in WA for summarizing the article and posting it in the FB groups!) Even though the article geared for RE Agents, there is a ton of good and relevant stuff to go over for Real Estate Media folk. Basically...2023-04-1156 min
Upmarket: The Business of Real Estate Photography & MediaEp. 29 - Feeding the Content Beast with Dom.This week Reed sits down with the King Troll of the Real Estate Photography Facebook groups, Dominic Wilkerson! Dom is probably the undisputed KING of posting content on Instagram and Facebook in our industry. Reed tries to get to the bottom of how and why Dom produces all this content. In the second half of the episode the guys get personal, revealing that Dom is the Troll with The Heart of Gold and that Reed actually has a life outside of Upmarket. As always, the episode ends with a couple Action Items that listeners can use to help grow...2023-03-281h 14
Upmarket: The Business of Real Estate Photography & MediaEp. 28 - Two Steps Forward, One Step Back. A Quarterly Business Check-In.This week marks the Official Launch of our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com!!!! Use code "Launch35" to get 35% off through April 2nd! Reed and Mark chat about the course a bit this episode, but the bulk of time is spent talking BUSINESS. Specifically, how with Chelsea on vacation for 2 weeks, the guys are feeling thrust back into the pre-merger, pre-scaled version of their companies. It is not fun. Especially as it has now been 4 straight months of record-low listings in Ventura County and the business is feeling it. But don't d...2023-03-141h 05
Upmarket: The Business of Real Estate Photography & MediaEp. 27 - Diversify Your Revenue by Adding... Home Staging?This week Upmarket Pod is thrilled that Anthony Taing and Kamika Bruland of CoLab Media have made the long trek from Olympia, Washington to Ojai CA to sit down with Reed and Mark to dish all things Real Estate Media. Anthony and Kamika talk about how they have diversified their Real Estate industry offerings to include home staging and even house cleaning to their menu of options. They also share the ups and downs of life as business, as well as romantic partners. It was so fun to talk with this engaging, inspiring couple and get a ton of...2023-02-281h 08
Upmarket: The Business of Real Estate Photography & MediaEp. 26 - "Have confidence. Show your value." REALTOR advice for Real Estate Photographers."We have no idea what we're doing, ever." This week, we finally get a REALTOR to admit that out loud! Ignacio Anzaldo, a REALTOR from LIV Sotheby's International Realty in Ventura CA joins Reed for a super fun and (sometimes off the rails) chat about the current state of the overall real estate market (will any of us ever work again????) Ignacio tells us not to fret, that all the smartest REALTORS will be doubling down on their marketing during lean times. With beers flowing, HOt tAEkS abound in the second half of the show when Reed asks Ignacio...2023-02-141h 16
Upmarket: The Business of Real Estate Photography & MediaEp. 25 - Big Deals Pt. II: 70,000sf of Matterport + Brokerage Deals.The long-awaited sequel to Upmarket Episode 16: Big Deals, this episode gives listeners the lowdown on the current statuses of the BIG DEALS talked about in the previous episode. Spoilers ahead if you haven't listened to Ep 16 (go back and do it now!)... In this follow-up, Reed and Mark dish on the the (somewhat) mini version of the the big retail job they were up for last fall that they just landed. Turns out it the perfect timing to help alleviate the (extremely) slow season blues Upmarket has been having the last few months. Then in the second half of...2023-01-311h 11
Upmarket: The Business of Real Estate Photography & MediaEp. 24 - It's Not All Wine & Roses. Scaling is Hard.On this episode Reed sits down with Brianne Ippolito, co-owner and Operations Manager of Zoon Media in Calgary, Alberta Canada to talk about the realities of scaling your Real Estate Media business. After Reed's presentation at PMRE 2022 in Las Vegas, Brianne pulled Reed aside and took issue with a few of his assertions from the talk, so he invited her on the podcast to talk through some of her thoughts. Brianne chats about the hardest parts of managing her team of 15 and the high volume of shoots they do on a day-to-day basis. Mo' Shoots = Mo' Problems, basically. They...2023-01-171h 11
Upmarket: The Business of Real Estate Photography & MediaEp. 23 - In Comes the New. Rolling Out New Services & Prices to Your Clients.All the new things are on Reed & Mark's minds as they embark with Producer Chelsea on this first Upmarket Podcast of 2023. The gang talk about all the new services, products and prices that Upmarket Media will be rolling out to their clients in the first part of 2023. They strategize about timing, the best ways to get the word out and try to finalize exactly what in the heck they'll actually be rolling out. In the second half of the show they respond to a listener who writes in with a contrarian Hot Take about where the Real Estate Media...2023-01-031h 10
Upmarket: The Business of Real Estate Photography & MediaEp. 22 - SWOT Analysis 2022. Strengths. Weaknesses. Opportunities. Threats.It's SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media's 2022 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed, Mark and producer Chelsea go in-depth on everything Upmarket Media is thinking and feeling heading into to 2023. This episode is long, but hopefully worth it and maybe can inspire others to do their own SWOT as we believe it is a great way to focus and analyze how your business is doing.Follow along with their SWOT bullet points and find out what questions you should ask...2022-12-201h 46
Upmarket: The Business of Real Estate Photography & MediaEp. 21 - Big News & Slow Season Strategies.Reed and Mark return for another episode where they announce some BIG NEWS regarding a free Upmarket Media webinar and the pre-launch special for their online course on How to Grow and Scale Your Real Estate Media Business. After a few minutes of shameless self-promotion, the guys move into talking about what REP business owners should think about as they navigate the start of the slow season. They touch on everything from finishing up long-term projects (like the perpetually put-off employee handbook) to developing new products to setting prices and to assessing costs for the new year. They end...2022-12-061h 07
Upmarket: The Business of Real Estate Photography & MediaEp. 20 - "Very poor photos." The Backlash Is Coming.After a very fun and successful PMRE Conference in Las Vegas, the Upmarket Gang returns home to California to face the music regarding several recent (and not-so-recent) photoshoots with disgruntled clients. Reed, Mark and Chelsea go blow-by-blow to walk the audience through a few of those "disasterous" shoots and then come up with some theories on why suddenly they're seeing increased issues with clients (Hint: it has to do with changing real estate market conditions!) This leads to a broader conversation on how to deal with ornery clients and what changes companies might think about making to nip these...2022-11-291h 10
Upmarket: The Business of Real Estate Photography & MediaEp. 19 - PMRE 2022 Action Item Spectacular!!!!PMRE 2022 is in the books!! The conference was so spectacular this year that we decided to do a SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 17 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to Upmarket Studios Southpoint (Chelsea's hotel room) and share their wisdom. The Dynamite 17 are:Brandon Cooper - @pmreconferenceCheyenne Crawford - @cheyennecrawford.photoJordan Powers...2022-11-151h 12
Upmarket: The Business of Real Estate Photography & MediaEp. 18 - The Road to PMRE 2022 #4: Arturo + LaurenUpmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this FINAL PMRE 2022 episode, Reed sits down with Arturo + Lauren Engel, the storybook couple of the Real Estate Photography and Video world.Reed has a lot of questions for Lauren, since she has been scaling her business at a breakneck pace. They chat about what has and...2022-11-011h 11
Upmarket: The Business of Real Estate Photography & MediaEp. 17 - Add It On & Add It Up!Add-on's are on Reed & Mark's mind this week during the first-ever episode recorded in the brand-new Upmarket Studio! First, the guys chat about how the new studio space will enhance the services and offerings that Upmarket can offer with the podcast and through their core real estate media business. The second half of show is filled with discussion of the more traditional add-on services that Real Estate Media companies may want to offer. From aerials to floorplans to virtual twilights, they dip their toes into some of the controversies and pluses of offering these services. Then Reed and Mark...2022-10-1853 min
Upmarket: The Business of Real Estate Photography & MediaEp. 16 - Big Deals. How Landing Larger Jobs Can Transform your BusinessDealmaking is on Reed and Mark's minds this week. First, the guys catch the audience up with info on a bid that Upmarket Media made for the chance to Matterport scan millions of square feet of retail space. The stakes are high, as this MegaDeal would supercharge the growth of the company and fortify finances heading into the slow season. In the second half of the show they talk about some other ways Real Estate Photographers can get higher value deals. First up is trying to secure brokerage-level contracts, where you can lock in whole offices who will always...2022-10-041h 04
Upmarket: The Business of Real Estate Photography & MediaEp. 15 - The Road to PMRE 2022 #3: Brian BerkowitzSPECIAL PMRE DISCOUNT CODE!!! Listeners can use the code UPMARKET75 to save $75 on registration to this year's conference. Register or find out more about PMRE 2022 at https://www.pmreconference.com.Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed sits down with Brian Berkowitz, the Shooting Spaces podcast legend and extraordinary commercial and...2022-09-201h 01
Upmarket: The Business of Real Estate Photography & MediaEp. 14 - How's Business? A Quarterly Check-In with Upmarket Media.Everyone is back from vacations, and with summer all-but-over, Reed and Mark are joined by Producer Chelsea to sit down for a State of Upmarket Media episode! The three of them chat about the logistics of handling vacations while keeping operations running smoothly and in general how sales and new client acquisition have been going. They also start a discussion on the possibility of hiring a salesperson to go out and do the sales work that Reed and Mark have been slacking on doing. In the social media sidebar, Reed offers up an Instagram life-hack that quickly goes off...2022-09-061h 04
Upmarket: The Business of Real Estate Photography & MediaEp. 13 - Mindset Matters! Answer the BIG WHY and scale your business.INJECT THIS EPISODE INTO YOUR VEINS. So much great business advice here from special guest Jeff Alkazian, Upmarket Media's Business Advisor. Reed and Jeff sit down for a wide-ranging conversation about the basics of scaling a business. In the first half of the show, they chat about some nuts-and-bolts info about scaling, but really delve into how answering the BIG WHY is the key to transforming your business. Jeff also lays out the triangle theory of marketing and stresses the importance of continual marketing marketing marketing. Don't miss the Social Media Sidebar where Reed throws serious shade at Jeff's "...2022-08-2353 min
Upmarket: The Business of Real Estate Photography & MediaEp. 12 - The Road to PMRE 2022 #2: Branick WeixSPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed sets aside his blatant conflict-of-interest and ends up having a blockbuster information-packed talk with Branick Weix, the CEO of Aryeo (and Upmarket Podcast Presenting Sponsor.)Branick is one of the most thoughtful people in the RE Media ecosystem and it shows...2022-08-0959 min
Upmarket: The Business of Real Estate Photography & MediaEp. 11 - How to Grow Your Team and Keep Them Happy.Employees are the backbone of any business looking to scale. In this episode Reed and Mark detail how Upmarket Media has gone about building their team and detail the different experiences of hiring through their network vs. casting a wide net with public job postings. They also chat about how to manage employees once you find them, focusing on how to make your employees feel like they're in an environment where they can grow and stress how important it is for your staff to feel valued and appreciated. Then Reed and Mark end the show with their Actions Items...2022-08-021h 04
Upmarket: The Business of Real Estate Photography & MediaEp. 10 - Priceapalooza!!! What to think about when setting prices.Having the right prices for your services is one of the key elements for success in any business. In this episode, Reed and Mark go through how they've set their prices at Upmarket Media. Along the way they give their take on the classic conundrum of whether to use a price-per-photo or square footage-based model for photography. They also talk about the importance of knowing your cost of doing business and what your competitors are charging. In the second half of the show, Producer Chelsea drops in as the guys talk about strategies for pricing packages and add-on services...2022-07-1956 min
Upmarket: The Business of Real Estate Photography & MediaEp. 9 - Systematize! Applying systems for efficiency and growth.It's all about efficiency on this Upmarket Pod! In the first half of the show Reed and Mark detail the changes and strategies that Upmarket Media have implemented to cut down on time spent at properties while not sacrificing (too much) quality. Then, the guys break some "huge" podcast news in the Social Media Sidebar. The last half of the show is devoted to workflows on the admin side of things, with a bit of focus on how Upmarket's current system of invoicing is hurting the business. Producer/admin Chelsea drops in to add context to the changes being...2022-07-0559 min
Upmarket: The Business of Real Estate Photography & MediaEp. 8 - Road to PMRE 2022 #1 - Natalia Robert & Brandon CooperSPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 begins, Upmarket is happy to bring you the first of 5 monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed has a quick chat with the PMRE showrunner, Brandon Cooper, who fills us in on the crucial details about this year's conference.Then, Reed has a more substantive talk with The Grove Studio's Natalia Robert, the host and...2022-06-221h 10
Upmarket: The Business of Real Estate Photography & MediaEp. 7 - Why Your Own Branding is SO Important.Mark is back! Hallelujah! He rejoins Reed to talk all things branding! The guys go in depth on what was top of mind when they re-branded into Upmarket Media and why that branding is so important. They talk about why going "high-middle" is the right brand for them and also touch on why as a Real Estate Media Company that ostensibly builds brands for realtors, you need to have top-notch branding yourself in order to have credibility with your clients. This discussion also goes deep into the question of logo polo shirts vs. full button downs. Mark and Reed...2022-06-1553 min
Upmarket: The Business of Real Estate Photography & MediaEp. 6 - What Realtors REALLY Want.This week, Reed welcomes marketing guru and brokerage team leader Sam Benner to the show for a fun and informative chat! Sam, who manages 250 Realtors across four offices for Keller Williams West Ventura County, CA, gives out a ton of insights as to how Realtors think and what they're looking from their media creators. He also offers his thoughts on some strategies to sell video and 3D services to realtors. He and Reed then chat about broader real estate market conditions and how the changing market could affect business for Real Estate Media professionals and finally why Sam thinks...2022-06-0150 min
Upmarket: The Business of Real Estate Photography & MediaEp. 5 - Strategies for Upselling Your Clients.This week, Reed, and pinch-hitting guest host Chelsea, detail how they interface with clients to try and maximize the client spend per shoot. They talk about the importance of face-time (or phone-time) with clients and what to say in those valuable moments when you have your client's full attention. They also discuss how to deal with difficult clients/situations and how empathy can be the key for client retention and satisfaction. The two of them end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their...2022-05-1751 min
Upmarket: The Business of Real Estate Photography & MediaEp. 4 - What Do You Need to Get Right, First?Your books! (ugh, sorry!) Reed and Mark have a wide-ranging discussion with Liz Fish, the CFO, and also a co-founder, of Upmarket Media, about what it takes to set the stage to be able to scale. Their chat ranges from discussing having the right mentality to delegate, to how absolutely crucial it is to make sure your books and taxes are in shape and up to date. The three of them end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their own business....2022-05-0353 min
Upmarket: The Business of Real Estate Photography & MediaEp. 3 - The Most Important Thing You Can Do To Scale Your Business....is hire an Admin! This week Reed and Mark are joined by Chelsea, Upmarket Media's Admin-Extraordinaire. Chelsea walks listeners through all she does day-to-day to keep operations running smoothly and lessen the workload for Reed and Mark. The conversation focuses on how crucial communication is to business success (and the specific tools Upmarket uses to communicate,) what the hardest parts of the job are and why gratitude plays such an important role in employer/employee relationships. The three of them end the show by giving out their Actions Items... things that any listener can do right now help lay...2022-04-191h 03
Upmarket: The Business of Real Estate Photography & MediaEp. 2 - How Did the First Year Go?Reed and Mark are back to recap the first full year of attempting to scale their Real Estate Photography and Media business, Upmarket Media. They talk about the ups and downs of the last year... from having superstar employees, to navigating sluggish sales, and how they've been pivoting their marketing language to account for broader real estate market conditions. They end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their own business.The Presenting Sponsor of Upmarket is Aryeo, the best place to...2022-04-0558 min
Upmarket: The Business of Real Estate Photography & MediaEp. 1 - PREMIERE EPISODE: Why We Scaled Our Real Estate Photography BusinessReed and Mark talk about why and how they merged their two successful Real Estate Photography businesses into Upmarket Media. They go into detail about several of the first concrete steps they took to begin the process of scaling their business.... from hiring administrative help, to aligning their processes and systems. Then they discuss what some the immediate benefits to scaling have been and how they've been able to restore some semblance of work/life balance. They end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for...2022-04-0549 min
Upmarket: The Business of Real Estate Photography & MediaUpmarket: TrailerTrailer for the upcoming podcast Upmarket: The Business of Real Estate Photography & Media, produced by Upmarket Media.2022-03-0501 min
Пакет брать будете?Девятый выпуск — как устроен Wildberries.ru? Часть 2В гостях подкаст-инструкции «Пакет брать будете» Дмитрий Лазарев, экс-сотрудник маркетплейса Wilberries, который отвечал за руководство онлайн-проектами центра экспертизы электронной коммерции в компании.
Благодаря коллеге мы поймём, какие самые эффективные инструменты на платформе, что нужно делать с API и зачем ввели маркировку микс-коробов. Также ответим на вопросы, которые можно заранее прислать на почту podcast@upmarket.cc.
В программе:
- Почему хорошо работает рекламный блок и карточка товара?
- Нужно ли покупать баннер?
- Какие ещё данные маркетплейс отдаёт селлерам?
- Как связаны массовые блокировки на WB и «слив API»?
- Каким образом собирается обратная связь от продавцов?
- Как устроен возврат на платформе?
Задать вопрос, предложить гостя или просто написать нам можно на почту podcast@upmarket.cc
Мы есть на всех основных платформах: Apple Podcasts, Google Podcasts, Spotify, на «Яндекс.Музыке» и других подкаст-сервисах. А также можно подписаться на Ютуб-канал с нашими подкастами.2020-12-1835 min
Пакет брать будете?Восьмой выпуск — как устроен Wildberries.ru? Часть 1В гостях подкаст-инструкции «Пакет брать будете» Дмитрий Лазарев, экс-сотрудник маркетплейса Wilberries, который отвечал за руководство онлайн-проектами центра экспертизы электронной коммерции в компании.
Благодаря коллеге мы поймём, как устроен крупнейший в стране маркетплейс изнутри, почему скидки в 25% в ноябре были известны заранее и как проект рос кратно в текущем непростом году. Также ответим на вопросы, которые можно заранее прислать на почту podcast@upmarket.cc.
В программе:
- С какими проблемами маркетплейс столкнулся при быстром росте и как их решал?
- По каким моделям работает WB.ru?
- Можно ли будет продавцам «сдаваться» на пунктах выдачи компании?
- Что могли сделать продавцы в ситуации скидок в ноябре?
- В каких случаях стоит обращаться в техподдержку?
- Какие требования к поставщикам главные?
- Какие товарные категории растут быстрее всего?
- Существуют ли в Wildberries VIP-менеджеры?
- Каким образом работают внутренние рекламные инструменты?
Задать вопрос, предложить гостя или просто написать нам можно на почту podcast@upmarket.cc
Мы есть на всех основных платформах: Apple Podcasts, Google Podcasts, Spotify, на «Яндекс.Музыке» и других подкаст-сервисах. А также можно подписаться на Ютуб-канал с нашими подкастами.2020-12-0400 min
Пакет брать будете?Седьмой выпуск — как продвигаться на «Озоне»? Часть 2, отзывы и рекламная платформаВ гостях подкаст-инструкции «Пакет брать будете» продакт-менеджеры маркетплейса Ozon Анастасия Матвееева (отвечает за раздел «отзывы») и Юлия Бондаренко (рекламная платформа маркетплейса).
Благодаря коллегам мы поймём, как устроены разделы для селлеров на маркетплейсе «Озона», научимся пользоваться инструментами для продвижения на конкретном бренде Avrora light. Разберём детали, ошибки и проблемы селлеров при работе с отзывами и рекламной платформой Ozon.ru. А также ответим на вопросы, которые можно заранее прислать на почту podcast@upmarket.cc.
В программе:
- Отзывы о товарах, рейтинги товаров: их влияние и ценность
- Негативные отзывы: как реагировать и как работать с ними на платформке
- Комментарии от официальных представителей продавцов. Как стать официальным представителем?
- Сбор отзывов на товары. Инструмент "Отзывы за баллы". Как работает инструмент, когда его использовать, как настроить чтобы он работал эффективно?
- Что такое рекламная платформа и зачем она нужна продавцам?
- Возможности и типы рекламных кампаний на Ozon
- Когда реклама эффективна? Как правильно оценить результат и от чего он зависит?
Задать вопрос, предложить гостя или просто написать нам можно на почту podcast@upmarket.cc
Мы есть на всех основных платформах: Apple Podcasts, Google Podcasts, Spotify, на «Яндекс.Музыке» и других подкаст-сервисах. А также можно подписаться на Ютуб-канал с нашими подкастами.2020-10-2300 min
Пакет брать будете?Шестой выпуск — как продвигаться на Ozon? Часть 1, Акции и товарные рекомендацииВ гостях подкаст-инструкции «Пакет брать будете» продакт-менеджеры маркетплейса Ozon Валентина Номоконова (отвечает за раздел «Акции», как селлерские, так и инициированные Ozon) и Анастасия Уткина (товарные рекомендации).
Благодаря коллегам мы поймём, как устроено бесплатное продвижение для селлеров на маркетплейсе Ozon, научимся пользоваться инструментами на конкретном бренде Avrora Light. Разберём детали, ошибки и проблемы селлеров при работе с акциями и товарными рекомендациями. А также ответим на вопросы, которые можно заранее прислать на почту podcast@upmarket.cc.
В программе:
— для чего нужны акции от Ozon
— как в них можно участвовать
— может ли продавец сам создать акции
— «Комплекты» — новый инструмент для продвижения
— что такое товарные рекомендации
— как правильно работать с этим инструментом
— каким образом селлеру настроить товарные рекомендации наиболее эффективно с точки зрения CR и заказа
Задать вопрос, предложить гостя или просто написать нам можно на почту podcast@upmarket.cc
Мы есть на всех основных платформах: Apple Podcasts, Google Podcasts, Spotify, на «Яндекс.Музыке» и других подкаст-сервисах. А также можно подписаться на YouTube-канал с нашими подкастами.2020-09-2349 min
Пакет брать будете?Пятый выпуск — 220 Вольт, рынок DIY и маркетплейсыВ гостях подкаст-инструкции «Пакет брать будете» Алексей Фёдоров, глава комитета по развитию электронной Торговли торгово-промышленной палаты и совладелец также группы компаний «220 вольт».
Благодаря Алексею мы поймём, как устроен рынок DIY в России, как нужно работать с маркетплейсами и что сейчас происходит в «220 Вольт». Разберём детали, ошибки и проблемы рынка. А также ответим на вопросы, которые можно заранее прислать на почту podcast@upmarket.cc.
В программе:
- Что происходило с рынком товаров для дома и сада на карантине?
- Каким образом социальное давление на мужчину влияет на продажу перфораторов и шуруповёртов?
- Каков сейчас порог входа на рынок электронной коммерции в России?
- «Слово маркетплейс уже несколько затасканное. Дело в том, что маркетплейсами себя называют все на свете. … Есть разница между интернет-магазином и маркетплейсом в зависимости от того, где лежит товар».
- Какие особенности ждут селлеров на маркетплейсах по мнению Алексея Фёдорова?
- Как устроена работа в «220 Вольт изнутри»?
- Когда можно будет собирать все шуруповёрты в России?
Задать вопрос, предложить гостя или просто написать нам можно на почту podcast@upmarket.cc
Мы есть на всех основных платформах: Apple Podcasts, Google Podcasts, Spotify, на «Яндекс.Музыке» и других подкаст-сервисах. А также можно подписаться на Ютуб-канал с нашими подкастами.2020-08-061h 00
Пакет брать будете?Четвёртый выпуск — логистика на маркетплейсахВ гостях подкаст-инструкции «Пакет брать будете» Константин Якунин, руководитель Express Russian Mail Service.
Благодаря Константину мы поймём, как устроена логистика в России в целом и на маркетплейсы в частности. Разберём детали, ошибки и проблемы рынка. А также ответим на вопросы, которые можно заранее прислать на почту podcast@upmarket.cc.
В программе:
- Что Константин сделал на Почте России?
- Как можно разобрать несколько тонн почтовой корреспонденции?
- Каким образом валютный кризис 2014 года едва не убил Express Russian Mail Service?
- Что происходит на рынке логистики в России?
- Почему WB принимает товары за час, а остальные кратно дольше?
- Стоит ли менять структуру своего склада под маркетплейс?
- Какое количество машин с товаром вынуждены «заворачивать» маркетплейсы?
- Можно ли работать с маркетплейсами на приёмке товара только в «белую»?
- Как высчитываются тарифы на доставку?
Задать вопрос, предложить гостя или просто написать нам можно на почту podcast@upmarket.cc
Мы есть на всех основных платформах: Apple Podcasts, Google Podcasts, Spotify, на «Яндекс.Музыке» и других подкаст-сервисах. А также можно подписаться на Ютуб-канал с нашими подкастами.2020-07-221h 01
Пакет брать будете?Третий выпуск — выходим на AliexpressВ гостях подкаст-инструкции «Пакет брать будете» Дмитрий Селихов, директор по развитию маркетплейса AliExpress Россия. Он отвечает работу маркетплейса в России.
С его помощью мы научимся правильно подключаться к «Алиэкспрессу» и ответим на самые популярные вопросы слушателей и читателей, которые можно заранее прислать на почту podcast@upmarket.cc.
В программе:
- Измеряет ли NPS Aliexpress?
- Какие основные направления работы у сервиса в России?
- Каким образом на Aliexpress.ru появился средний чек в 6500 рублей?
- Что нужно сделать, чтобы попасть со своим товаром Aliexpress.ru?
- Куда получают оплату за товар продавцы?
- Какая при этом комиссия площадки?
- Нет ли прямой конкуренции у российских и китайских продавцов товаров?
- Каким образом устроена техническая поддержка на площадке?
- Можно ли через «Алиэкспресс» продавать цифровые товары?
- Персонализированы ли выдачи в категориях и в поиске?
- Как попасть на TMall?
Задать вопрос, предложить гостя или просто написать нам можно на почту podcast@upmarket.cc
Мы есть на всех основных платформах: Apple Podcasts, Google Podcasts, Spotify, на «Яндекс.Музыке» и других подкаст-сервисах. А также можете подписаться на Ютуб-канал с нашими подкастами.2020-07-0854 minПакет брать будете?Второй выпуск — выходим на OzonВ гостях подкаст-инструкции «Пакет брать будете» Анна Калеева, директор маркетплейса Ozon.ru.
Благодаря Анне мы научимся правильно подключаться к маркетплейсу «Озона» и ответим на самые популярные вопросы слушателей и читателей, которые можно заранее прислать на почту podcast@upmarket.cc.
В программе:
- 2 года для развития маркетплейса — это много или мало?
- По каким моделям работает маркетплейс «Озона»?
- Как можно быстро и без ошибок выйти торговать на Ozon.ru?
- Какие товары выгоднее всего продавать на «Озоне»?
- Когда решится вопрос с технической поддержкой в маркетплейсе «Озон.ру»?
- Будут ли расширены лимиты на складах?
- Почему введено ограничение на количество активных поставок для продавцов?
- Выгодно ли продавать на «Озоне» товары дешевле 600 рублей?
- Следит ли маркетплейс Ozon.ru за ценами одних и тех же товаров на Wildberries.ru?
- Будут ли изменения в индексах цен в лучшую сторону для селлеров?
- Есть ли у маркетплейса отток селлеров?
- Будет ли Ozon уходить от электронного документооборота так, как это делает сейчас Wildberries?
Задать вопрос, предложить гостя или просто написать нам можно на почту podcast@upmarket.cc
Мы есть на всех основных платформах: Apple Podcasts, Google Podcasts, Spotify, на «Яндекс.Музыке» и других подкаст-сервисах. А также можно подписаться на Ютуб-канал с нашими подкастами.2020-06-2359 min
Пакет брать будете?Первый выпуск — выходим на «Беру»В гостях подкаст-инструкции «Пакет брать будете» Василий Федосеев, ведущий менеджер продукта Яндекс.Маркет. Он отвечает за инструменты для партнёров маркетплейса «Беру».
С его помощью мы научимся правильно подключаться к маркетплейсу «Беру.ру» и ответим на самые популярные вопросы слушателей и читателей, которые можно заранее прислать на почту podcast@upmarket.cc.
В программе:
Какого размера «Беру.ру» достиг к 2020 году и насколько он стал интересен селлерам?
Как стать продавцом товара на «Беру»?
Чем отличается «Беру» от Ozon и Wildberries?
Какие условия даёт маркетплейс при подключении?
Можно ли избежать платного хранения на складе?
Когда появится платное продвижение?
Каким образом продвинуться на «Беру.ру» с помощью скидок?
Что нужно сделать, чтобы попасть на главную страницу пользователя?
Почему не все платежи работают на ЭДО и что с этим делать?
Как синхронизировать цены в личном кабинете «из файла» и введённые в аккаунт вручную?
Когда появится новые функции в API Beru.ru?
Если хочешь, чтобы гости ответили на твой вопрос — пришлите его на почту podcast@upmarket.cc
2020-06-041h 36