Upptic - Podcast Details

Shows

Games Growth with UppticHow BIG Game Publishers Use Twitch, Reddit, X for MASSIVE Games Growth (w Gamesight)Are you leveraging some of the best platforms for conversions in your marketing mix? Gamesight's 2024 State of Performance Marketing for Videogames report is out now and it shows that Twitch, YouTube, Reddit, and X are seeing great performance – but are woefully underutilized.We sit down with two of Gamesight's finest – CEO Adam Lieb and Head of Data & Measurement Christian Thomas – to discuss some of the key takeaways in the report!CHAPTERS00:00 – Opening02:15 – Meet Gamesight!05:45 – Performance vs. Brand Marketing10:44 – Key Performance Marketing Trends19:13 – Twitch & YouTube...2025-02-2747 min

Games Growth with UppticFAILPROOF Your Game with a Soft LaunchIn a landscape where only the best survive, success isn’t luck — it’s strategy. In this episode of Games Growth with Upptic, learn how to strategically execute a game soft launch so your gaming studio can thrive! CHAPTERS 00:00 - Opening 00:31 - Soft Launch Overview 02:41 - Tech Test 04:47 - Retention Test 07:32 - Monetization Test 09:37 - Closing #GameDev #GameMarketing #Gaming 2024-12-1310 min

Games Growth with UppticReport from Manila: On the ground at the GAM3 Awards The GAM3 Awards in Manila marked a milestone for Web3 gaming, held live for the first time during the YGG Play Summit. Organized by GAM3S and Yield Guild Games (YGG), the event celebrated innovation, community, and player engagement while showcasing Southeast Asia’s leadership in the space. Upptic’s Jerry Singer and Mateo Arias share their impressions from this groundbreaking event. Don’t miss their insights! CHAPTERS 00:00 – Opening 01:35 – About the GAM3 Awards 02:30 – Event Vibe & Appearance 05:27 – Notable Games & Awards 07:53 – Web3 Insights & Trends 11:11 – Key Takeaways 11:37 – Closing #Web3 #Web3Gaming #Gaming 2024-12-0612 min

Games Growth with UppticTaking Web3 Games MAINSTREAM (ft. Adjust, Immutable, Eyeball Games)The gaming industry is undergoing a transformative shift as Web3 technologies begin to integrate with traditional gaming experiences. In this episode of Games Growth with Upptic, we are republishing a recent webinar Upptic did in partnership with Adjust – which brought together leading voices in the field, including Adjust Partnerships Manager Ben Bowen, Eyeball Games' Marketing Head Francois Daoud, Immutable Marketing Lead Stefano Cantù, and Upptic's own CGO, Warren Woodward. Together with these experts, explore how Web3 gaming is evolving, its challenges, and its potential. Man...2024-11-2245 min

Games Growth with UppticHow Creative POWERS Today’s Games GrowthThe games industry is dynamic, demanding a constant evolution of creative strategies to keep up with players' expectations. In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward hosts a roundtable with Upptic's creative team to discuss the trends and insights shaping the creative side of games marketing today. Featuring Creative Director Ava Savitsky, Motion Graphics Designer Kade Witten, and Art Director Rachael Herb-Neterer, dive deep into what’s working, what’s fading, and how creative teams can keep pushing the boundaries. CHAPTERS 00:00 – Opening 01:10 – Creative Trends 10:22 – UGC Best Practices 14:37 – AI in Creative Production 19:57 – Importance of Cross-Team Collaboration 29:21 – Balancing Perfor...2024-11-1538 min

Games Growth with UppticTrump's Win: DOOM or BOOM for gaming?Dive into the potential impact of Trump’s second presidency on gaming. Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta highlight anticipated trends in mainstream gaming, possible boons to web3 and crypto, evolving regulatory positions on AI, and likely changes (or the lack thereof) in advertising! CHAPTERS 00:00 – Introduction and Disclaimer 02:20 – Likely Policy Stances & Macro Impacts 09:20 – PC, Console, Mobile Games Impact 13:12 – Web3, AI, Autonomous Vehicles Impact 23:10 – Growth Marketing & Ad Tech Impact 26:30 – The Future in a Nutshell 28:24 – Closing #Tr...2024-11-0829 min

Games Growth with UppticMONSTER Q3 earnings, SPOOKY Q4 outlook for games marketingAre games and marketing flying or falling? In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta discuss the heights of Q3, the worries of Q4, and the monsters all around us! Dive into the financial earnings, industry trends, and market dynamics of the gaming and marketing sectors! CHAPTERS 00:00 – Opening 04:14 – Q3 Gaming is HOT, Q4 looks SPOOKY 15:55 – MONSTER earnings in Q3 marketing 26:42 – Closing #Marketing #Gaming #GameIndustry #Advertising 2024-11-0128 min

Games Growth with UppticMobile performance marketing tactics REVEALED (ft. GameMakers)Looking for key, actionable takeaways on data modeling and optimization, the latest user acquisition channels and tactics, how to build a growth team, shifting marketing towards efficiency, and what UA trends to watch out for in 2025? Then watch this NOW! Many thanks to Joseph Kim of the GameMakers podcast for having Upptic CGO Warren Woodward on the show and allowing us to republish this episode on our own channels! CHAPTERS 00:00 – Opening segment 00:42 – Episode summary 02:18 – State of performance marketing 12:49 – Impact of IDFA deprecation 14:35 – The future of fingerprinting 17:20 –...2024-10-2557 min

Games Growth with UppticOff the Grid: Web3 Goes Mainstream!In this emergency edition of Games Growth with Upptic, we dive into the explosive success of Off the Grid – a new third-person shooter from Gunzilla Games that’s shaking up gaming. Is this finally Web3 gaming’s breakout moment? We break down its growth strategy, game economy, and more to find out! CHAPTERS 00:00 – Opening segment 00:44 – What is Off The Grid? 03:03 – Why is Off The Grid successful? 08:52 – Off the Grid’s growth strategy 16:54 – Off the Grid’s game economy 25:38 – What does this mean for web3? 34:31...2024-10-1835 min

Games Growth with UppticTop AI tools, platforms for marketers Gaming industry shakeups? No problem! In this episode, leaders from Upptic, Random Logic Games, and Candywriter reveal what tech and tools they are using to turn challenges into growth opportunities. Discover how these game builders and marketers are staying ahead of the pack! CHAPTERS 00:00 – Opening segment 00:32 – New gamedev and marketing tools 07:13 – Adapting workflows to new tools 10:07 – Closing segment #Gaming #Marketing #Advertising #GameDev #AI #ArtificialIntelligence 2024-10-0412 min

Games Growth with UppticThe Lean Growth Playbook ft. Candywriter & Random Logic GamesDiscover the game-changing lean growth strategies game studios are using to skyrocket their games to the top of the charts with lean teams and AI tools. Growth marketing experts from Candywriter and Random Logic Games join Upptic to share the strategies and tools they are using to increase their marketing output while reducing costs. CHAPTERS 00:00 – Opening segment 01:53 – The gaming landscape 05:00 – Staying efficient and profitable 08:36 – Disruptive technologies in gaming 12:02 – How big is your growth team? 14:15 – Building effective lean growth teams 17:33 – Specialized vs. broad skil...2024-09-2744 min

Games Growth with UppticGrowth Marketing & The Game Lifecycle (ft. Sanlo)Upptic CGO Warren Woodward and Sanlo CEO Olya Caliujnaia dish on the hottest industry topics! Dive into: 💡growth marketing trends 💡soft launch strategies 💡cross-platform gaming, and 💡how AI is shaping the future of UA! CHAPTERS 00:00 – Opening segment 00:48 – Story Mode introduction 01:58 – About Warren and Upptic 12:26 – Game launch strategies 21:56 – Marketing strategies at scale 28:01 – Cross-platform gaming trend 32:27 – Lessons from different platforms 36:58 – The role of AI and future trends 38:48 – Talent in growth marketing 41:58 – Closing thoughts Watch our webinar on-deman...2024-09-1343 min

Games Growth with UppticIs web3 gaming COOKED?Dissect the current challenges and failures of web3 gaming – and how your team can learn and benefit from them! Plus, see how teams like those at Ronin Network, Pirate Nation, Star Atlas, and Parallel are writing the playbook for successful web3 games. CHAPTERS 00:00 – Opening segment 00:35 – Is web3 gaming COOKED? 30:19 – Web3 games that are doing it RIGHT! 43:40 – Closing segment Get more games industry insights at www.upptic.com. #Gaming #Web3 2024-09-0744 min

Games Growth with UppticTelegram founder arrested, Perplexity takes on Google, advertising shrinksTelegram founder Pavel Durov's arrest has potentially big implications for game marketing, Perplexity AI positions itself to take on Google (can it live up to its promises?), and Mintegral's latest report has some bad news for game advertisers – and key trends to take advantage of. Get more gaming insights at www.upptic.com! #Telegram #PavelDurov #Perplexity #AI #Gaming #Marketing 2024-08-3027 min

Games Growth with UppticEpic Games LIVE on mobile, Xbox’s multi-platform $$$ GRAB, Nvidia AI creates UNCANNY NPCsEpic Games comes to mobile, Xbox pivots away from exclusives (and consoles?!), and Nvidia unveils exciting AI for NPCs. Find out how these will impact the games industry, game development, and YOU! It's all in this episode of Games Growth with Upptic!2024-08-2321 min

Games Growth with UppticValve's secret game, Unity snags ex-Applovin boss, Polymarket blows upDive into Valve's not-so-secret new game, Unity's Q2 earnings and new Chief Product Officer, and the hidden web3 giant that everyone is referencing this election cycle. It's all in this episode of Games Growth with Upptic! CHAPTERS 00:00 – Opening segment 01:04 – Polymarket: A secret web3 GIANT 08:50 – Unity snags ex-AppLovin BOSS 14:28 – Deadlock: Valve’s WORST kept secret 20:37 – Closing segment Get more tech and games industry insights at www.upptic.com!2024-08-1621 min

Games Growth with UppticCan Godot dethrone Unity, X screws advertisers, RIP GameInformer🎮 From Marvel Snap's bold bet on Godot to X's controversial lawsuit against advertisers, we've got all the key insights you need to stay ahead in games and marketing. Plus, RIP GameInformer – end of an era for gaming mags! Don't miss out, watch now! ✨ CHAPTERS 00:00 – Opening segment 01:11 – Can Godot DETHRONE Unity? 08:11 – X, Elon SCREW Advertisers 15:03 – Farewell, GameInformer 🪦 18:30 – Closing segment Get more gaming insights at www.upptic.com!2024-08-0919 min

Games Growth with UppticGoogle privacy U-TURN, game investment SHRINKS, AI Friend OBLITERATES VC cashGoogle just reversed its cookie deprecation plan and Konvoy has released its Q2 2024 games industry report – plus, Friend AI is causing a stir. We break down the actionable marketing strategies and growth opportunities for you! CHAPTERS 00:00 – Opening segment 01:10 – Google privacy U-TURN 07:11 – Games investments SHRINK in Q2 22:54 – AI Friend INCINERATES funding 28:58 – Closing and sponsor plug Get more games industry insights at www.upptic.com!2024-08-0329 min

Games Growth with UppticICYMI: Axie’s growth playbook REVEALEDAxie Infinity's co-founder just dropped the ULTIMATE web3 growth playbook! Watch now to get all the key insights, plus a few areas we think need additional consideration! CHAPTERS 00:00 – Overview of web3 growth playbook 00:56 – Axie Infinity's impact on web3 02:13 – UGC / KOL highlights 05:59 – Gifting / partnerships marketing 07:30 – Grinding your way to growth 09:03 – The limits of Axie's playbook 10:00 – Ronin's magnification effect 10:46 – Barriers to entry still exist 11:19 – Apeiron's growth through Ronin 11:51 – Growing web3 vs. growing a game 12:17 – Opposing customer segments 13:39 – Closing and sponsor message Axie's growth playbook: https://x.com/Jihoz_Axie/status/18133406404338077...2024-07-2214 min

Games Growth with UppticValve's insane profits, Xbox Game Pass price hike, Axie's growth playbookIn this episode: Shocking leaks reveal Valve's staggering revenue per employee, Axie's new Web3 growth playbook is dissected, and Xbox Game Pass changes spark a discussion on its value proposition and long-term viability. CHAPTERS 00:00 – Opening and summary 00:58 – Valve’s INSANE profits leaked 07:51 – Axie’s growth playbook REVEALED 21:30 – Xbox Game Pass costs HOW MUCH? 26:16 – Closing and sponsor plug Axie's growth playbook: https://x.com/Jihoz_Axie/status/1813340640433807795 Our podcast with Apeiron: https://upptic...2024-07-1927 min

Games Growth with UppticMASSIVE implications for AI Acquisition of PixelberryThe recent Pixelberry acquisition by Series Entertainment looks to be a strategic fit that could change the game for interactive fiction. Learn how Series' AI could impact writing for "Choices" and other mobile games! CHAPTERS 00:00 – Cold open 00:14 – Series Entertainment acquires Pixelberry 00:45 – Why would Series acquire Pixelberry? 01:33 – An industry insider look at the acquisition 03:16 – The data behind Pixelberry’s “Choices” 06:35 – “Choices” writing and AI game writing 07:50 – Renovating legacy games for more $$$ 08:54 – Sponsor plug Get more mobile game insights at www.upptic.com!2024-07-1309 min

Games Growth with UppticEpic Games TRIUMPHS over Apple in EUGet ready for a new era in mobile game distribution! Apple has approved the Epic Games Store for iOS in the European Union. With lower fees and less competition, the Epic Games Store looks to be a lucrative option for game developers. Can Epic shake Apple's near-monopoly? CHAPTERS 00:00 – Cold open 00:05 – Apple approves Epic Games Store in EU 00:22 – Apple’s pettiness revealed? 01:08 – Epic vs. Apple: A public spectacle 01:52 – Why an iOS Epic Games Store matters 02:52 – Sponsor plug Get more game distribution insights at www.upptic.com! #EpicGames...2024-07-1303 min

Games Growth with UppticPolkadot INCINERATES $40M on race car, jet sponsorshipsPolkadot's eye-popping marketing spend holds key lessons for web3 game developers. Learn what went wrong and how you can avoid the same mistakes! CHAPTERS 00:00 – Cold open 00:42 – Polkadot’s quarterly marketing spend report 02:17 – Polkadot KOL spending vs. suggested spend 04:08 – Insanely high metrics vs. normal metrics 08:08 – The problem with DAOs in web3 marketing 09:50 – Comments from Upptic’s web3 experts 11:30 – Sponsor plug Get more web3 marketing insights at www.upptic.com!2024-07-1312 min

Games Growth with UppticYouTube's new ATT prompt UNLOCKS iOS UABIG NEWS FOR GAME MARKETERS! YouTube is rolling out Apple's ATT prompt! Get all the details, plus insights on how this move can boost your ad strategies and ROI! CHAPTERS 00:00 – Cold open 00:10 – YouTube’s new ATT prompt 01:04 – You should start testing on Google iOS again 02:00 – Caveats with scaling on Google Ads for iOS 03:18 – This is good for Google’s ad revenue, too 03:30 – Sponsor plug Get more game marketing insights at www.upptic.com! #GameMarketing #YouTube #Advertising #Marketing #Gaming #ATT #Apple #iOS 2024-07-1304 min

Games Growth with UppticWeb stores for gaming – with AppchargeDiscover why over 65% of top-grossing games now boast a web store, how the digital landscape has shifted since the launch of the iPhone in 2007, and how web store economics could reshape game monetization. Alongside Appcharge CMO Gil Tov-Ly, we dive into the different user journeys between app stores and web stores, uncover where web stores fit in the gaming ecosystem, and reveal the hidden revenue you're missing out on if you don't have a web store yourself yet. CHAPTERS 00:00 – Opening Introduction 00:17 – Why web stores for gaming? 07:30 – Web store vs. app store economics 16:08 – Web store discover...2024-07-0228 min

Games Growth with UppticWeb3 gaming’s not dead: Distribution and discovery insights🎙️🚀 Uncover the biggest challenges in web3 gaming, the rise of web2.5, and why MetaMask's new games directory is A BIG DEAL. Discover top web3 marketing tactics, influencer tips, and trends you can't afford to miss – and level up your web3 game! 🎮✨ CHAPTERS 00:00 – Cold open and introduction 01:15 – Web3 gaming's not dead – just boring 06:44 – Web3 gaming's original sin: Tokens 13:13 – Web3 game distribution 19:09 – Web3 game marketing, KOLs, creatives 28:50 – Web3 gaming predictions 34:46 – Web3 gamedev tips 37:00 – Closing and sponsor message Get more web3 gaming insights at upptic.com! 2024-06-2237 min

Games Growth with UppticApple Ads: Goodbye SKAN, hello AAK!AdAttributionKit brings new features and functionality to ad attribution – and is set to replace SKAN in coming years. Here's what marketers should know. Chapters 00:00 – Cold open, quick takeaways, sponsor plug 01:41 – Overview of AdAttributionKit 03:43 – AAK variants and schemas 05:23 – Lessons from SKAN: “Rich will get richer” 07:35 – Re-engagement, debugging mechanisms 09:45 – Prepare for thrash in mobile 10:38 – Closing and sponsor plug Further research Meet AdAttributionKit – Apple Welcome to AdAttributionKit – Singular AdAttributionKit: Unpacking Apple’s new ad attribution framework – Mobile Dev Memo Get more marketing insights at upptic.com.2024-06-1811 min

Games Growth with UppticApple AI: Catching up intelligentlyApple has finally entered the AI arms race – announcing a suite of new tools and features for consumers and developers alike at WWDC. Here's what marketers and game developers should be paying attention to! CHAPTERS 00:00 – Cold open and introduction 00:47 – Apple AI overview and market analysis 04:57 – Developer tools for apps (and games?) 06:16 – Siri getting an AI upgrade 09:05 – Generative AI tools (text, images, emojis) 10:05 – ChatGPT: AI integration and gatekeeping 14:57 – Don't need to be best, just best positioned 16:32 – Closing and sponsor message Get more games and marketing insights from upptic.com!2024-06-1817 min

Games Growth with UppticMarketing Trends Unleashed: Singular Q1 2024 reportDive into the latest marketing trends for mobile apps and games. Games Growth with Upptic breaks down Singular’s quarterly report for Q1 2024 – shedding light on significant shifts and developments in the industry. Explore mobile phone penetration, ATT opt-in rates, CPI trends, ad network trends, ad spend by platform, and how high-value spenders discover games and react to ads. It’s a must-watch episode if you want to stay up-to-date on mobile marketing! Chapters 00:00 – Cold open and introduction 02:48 – Mobile at a glance 03:56 – ATT opt-in rates 09:41 – CPI rates 15:01 – Ad network trends 19:27 – Ad spend trends 22:57 – Acquiring mobile game IA...2024-06-0727 min

Games Growth with Upptic$500 LoL skin, Ethereum ETF closer to reality, Epic Games coming to UK iOSLearn about gaming's newest controversy (via League of Legends), discover how close we are to getting Ethereum ETFs, and get insights on the latest salvo in the long-running feud between Apple and Epic Games. Chapters 00:00 – League of Legends, Faker Skin, NFTs 02:23 – Introduction and sponsor message 02:53 – Ethereum ETF path to trading 7:00 – Epic Games Store coming to UK iOS 12:12 – Closing and sponsor message Get more gaming, tech, and marketing insights at upptic.com! 2024-06-0113 min

Games Growth with UppticWeb2.5 gaming with Apeiron’s Frank ChengUnpack the explosive 525% growth of Apeiron and learn about its evolution from a web2 to web3 game. Watch now for an insight-packed episode on engaging game loops and mechanics, distribution challenges and solutions, and scaling games growth! TAKEAWAYS Apeiron has achieved 525% growth in the last several months Game started as web2, but shifted to web3 for NFT ownership The game blends web2 and web3 technologies and methodologies Apeiron's gameplay mechanics incentivize player engagement Web3 needs to invite regulation and compliance for mass adoption CHAPTERS 00:00 – Episode synopsis and sponsor pl...2024-05-1738 min

Games Growth with UppticDriving web3 games success with Sky Mavis' Kathleen Osgood🎮 Sky Mavis' Kathleen Osgood spills the tea on the Ronin Network's rise, Axie Infinity's legacy, challenges in web3 gaming, why community is king, and how Sky Mavis is helping web3 games succeed. 🔥 Don't miss these game-changing insights! CHAPTERS 00:00 – Opening and introduction 02:39 – Kathleen Osgood's background 06:48 – Sky Mavis, Ronin, Axie background 13:39 – Web3 game publishing: What is it? 15:23 – Web3 gaming success stories (and how) 21:06 – Growth levers in web3 gaming 30:04 – Sky Mavis-developer relationships 36:43 – Sky Mavis' future expansion 38:53 – Closing remarks GET MORE GAMING INSIGHTS AT UPPTIC.COM!2024-05-1142 min

Games Growth with UppticSensor Tower’s shocking acquisition (plus, illegal monopolies and failed business strategies)Sensor Tower's recent acquisition has come as a bit of a shock to many in the industry – not in the least because many thought Data.ai was the company with more purchasing power. Learn what this acquisition means for the industry and how it will likely impact you. Additionally, dive into Apple's new legal fight against the United States and see why Embracer's divestment of Gearbox to Take-Two Interactive highlights the shortcomings of the "federated states" business model. TAKEAWAYS Sensor Tower's purchase of Data.ai likely means rising prices for everyone in the industry. The involvement of...2024-03-2922 min

Games Growth with UppticPsych data for gaming optimization (with GameTree)Everyone knows that data is king when it comes to gaming and marketing. But what are the best ways to get, analyze, and utilize this data? John Uke, Founder of GameTree, explains how the company captures user data to find highly compatible matches for gamers, and how this data can be leveraged for user acquisition, retention, and personalization. TAKEAWAYS Data and personalization are crucial for better targeted advertising and great customized user experiences. While matchmaking is important, skill-based matchmaking is the wrong way to go about putting gamers together. A more holistic approach to matchmaking – based pe...2024-03-2233 min

Games Growth with UppticTikTok vs. Congress, Apple power grab, explosive web3 growth strategyLearn how the potential ban of TikTok in the United States (which is looking more plausible than ever) and the ongoing legal battle between Apple and Epic Games stand to impact the gaming and marketing industries. Additionally, explore how Web3 games are leveraging traditional user acquisition strategies – with Heroes of Mavia used as a prime example. Finally, learn how this kind of strategy is likely to impact the web3 games space going forward. QUICK TAKEAWAYS A national ban on TikTok is looking like more and more like an actual possibility for the first time, gi...2024-03-1522 min

Games Growth with UppticScaling Web3 in 2024: Making the gamer the hero (with Honeyland)Learn how game developers are merging the best of web2 and web3 to create games that are fun and engaging in both traditional and innovative ways. Explore token utility within a game's economy – as well as the role of tokens in Web3 games more broadly. Understand how VC funding can impact game design and token utility. Get insights on the role of DAOs – and whether they make sense for a business organization at all. Learn about how to utilize web2 growth strategies and target web2 audiences – and why pure web3 games simply can't grow the way that web2 g...2024-03-0740 min

Games Growth with UppticTech Turbulence: Bitcoin vs. NFTs, Layoffs and IPOsIn this episode, delve into the latest news in the crypto space – including the rise of Bitcoin, its impact on NFTs, and the war for creator compensation. Then, explore the recent layoffs and project cancellations at major tech and gaming companies – highlighting the changing landscape of these industries. Understand what the cancellation of the Apple Car represents in the larger scheme of things. Finally, learn about Reddit's upcoming IPO and how it is finally starting to utilize its powerful user groups in a new deal with Google – which sets an imp...2024-03-0127 min

Games Growth with UppticThe Web2.5 Mullet: Mainstreaming web3 with AppsFlyer and SpindlExplore the intersection of measurement and growth marketing for web2 and web3 gaming. Learn about the challenges of measuring on-chain and off-chain events. Opportunities and limitations on the supply side of web3 advertising are explored, with a focus on the lack of web3-native ad networks. Joining us are Adam Smart, Director of Product – Gaming at AppsFlyer, and Antonio Garcia-Martinez, the Founder of Spindl. We dive into the partnership between AppsFlyer and Spindl which provides a full suite of analytics and attribution solutions for web3. The conversation concludes with a discussion on the completeness of th...2024-02-2334 min

Games Growth with UppticRebuilding Web3: Better economies, token design, and DAO structuring (with Mure and Shrapnel)Explore the current challenges and opportunities in Web3 gaming. Get up to speed on the the failures and pitfalls of previous Web3 games and potential solutions going forward. Learn about bad tokens and good game design. Additionally, understand the role of DAOs and different ways they can be structured. Joining us are Felix Norden, Co-Founder of Mure, and Francis Brankin, Head of Economy at Shrapnel. Felix is a full-time Web3 entrepreneur, developer, mentor, and advisor, working with anything from simple management advice to software engineering and token economies. Francis is a former aerospace engineer...2024-02-1642 min

Games Growth with UppticGaming disruption: Disney + Epic, Meta surge, Xbox pivotDive deep into the latest gaming disruption in the industry – including Meta’s and Disney’s earnings, the future of Xbox, and Disney’s gigantic investment in Epic Games. Find out how these things stand to impact game developers and marketers in our latest episode! Takeaways ⦿ Meta’s earnings showed substantial growth and increased efficiency, with revenue and user numbers reaching all-time highs. ⦿ Microsoft’s pivot away from exclusivity for first-party games show a shift toward content and subscriptions – but doesn’t necessarily mean the end of the Xbox...2024-02-0923 min

Games Growth with UppticMicrosoft gains, Apple changes, D&D rumors, layoffs impact games industryPalworld continues to soar and Microsoft sees a big revenue boost – partly due to the impact of the Activision Blizzard acquisition, but the games industry continues to see layoffs. Meanwhile, the Apple vs. Epic saga adds a new twist over Apple’s new app store policy. Plus, there are rumors of Hasbro selling the Dungeons and Dragons brand to Tencent. Learn what all of this means for game developers and marketers in our Games Growth podcast. Takeaways Palworld has seen significant growth with 19 million players, 12 million on Steam, and 7 million on Xbox. The game...2024-02-0220 min

Games Growth with UppticHow the best spend their digital marketing dollars (with Gamesight)Delve deep into the evolving landscape of the PC and console gaming industry – and learn how to best spend your digital marketing dollars – with our guests from Gamesight: CEO Adam Lieb and Solutions & Support Team Lead Christian Thomas. Gamesight is a Seattle-based venture-backed startup that has been instrumental in helping game developers understand and grow their fanbase through community, marketing, and analytics integration and insights. The episode starts with a comprehensive overview of the current state of the PC and console games industry, highlighting its dynamics, challenges, and opportunities. The core of the conversation revolves around Gamesight’s “2023...2024-01-3044 min

Games Growth with UppticMore gaming layoffs, Apple’s insane policy, Palworld goes hyperviralIn this episode of Upptic’s Games Growth podcast, we dive into the latest trends shaking the gaming industry. The episode begins with a critical analysis of the recent gaming layoffs at major companies such as Microsoft, Unity, and Riot Games – especially when paired with the news that the S&P 500 and QQQ are hitting new highs. Combined, we discuss what these narratives mean regarding the health of the gaming industry. We then discuss Apple’s recent strategic moves, including the overhaul of its app store policies following the recent supreme court ruling in the Apple vs. Epic Games case – and what...2024-01-2730 min

Games Growth with Upptic2023 Games Growth Awards – Games Growth with UppticHosts Warren Woodward and Xander Agosta, alongside special guest Mike Schmid, VP of Growth at Backbone, delve into the 2023 Upptic Games Growth Awards. This episode breaks down the highlights from multiple award categories, starting with the "Narrative of the Year." Here, the trio explores the creative potential of AI in game-building, economic uncertainty, and the shift toward sustainability in gaming experiences – emphasizing the importance of customer experience and retention. Moving on to the "Mobile Game of the Year" category, Mike shares his thoughts on games like GTA Vice City (Netflix Edition) and Monopoly Go – with Xand...2023-12-2239 min

Games Growth with UppticEpic vs. Google, ESRB vs. web3, bad news at E3 & HasbroGoogle and Epic have their day in court – and it goes differently then some might have expected. With two different rulings regarding Apple and Google's practices, what does it mean for the industry? In web3 news, the ESRB slaps an Adults Only rating – usually reserved for sexually explicit content or ultraviolence – onto web3 game "Gods Unchained" for its potential to... generate real-world value for players? What does this precedence mean now for the web3 space – and for the ESRB? In games industry news, E3 has its final bow – and there are many nostalgic feelings and reactions...2023-12-1523 min

Games Growth with UppticGTA & AI break the internet… Again!The world has been inundated with AI news recently. We highlight some of the latest news – from places like Pika, Gemini, and Oolo – and dissect what’s real and what’s hot air. Joining the podcast is Upptic Creative Lead Josh Chakka – who has a strong background in games and marketing, previously working for companies like Electronic Arts and Machine Zone. Josh shares his insights on what AI tools are actually worth a damn in the current marketing landscape, what’s come up lacking, and what keeps him excited about AI in general. Additionally, get some bus...2023-12-0837 min

Games Growth with Upptic"Go f**k yourselves" is bullish for Twitter marketing; plot twists for Binance and ByteDanceThis week, we dive into some of the big news in the industry – including Elon Musk's latest remarks to advertisers, the situation around Binance and its CEO, and ByteDance winding down Nuverse. But more than simply regurgitating what you've already heard, we provide key insights on how to take advantage of Twitter advertising right now, why things are looking bright for crypto and web3, and much more. MORE FROM UPPTIC: https://upptic.com/go-fk-yourselves-bullish-for-twitter-marketing-plot-twists-for-binance-games-growth-update-with-upptic/ 2023-12-0125 min

Games Growth with UppticAre we in a crypto bull market?Last month, we asked "Is the web3 gaming dream dead?" The answer to that question was a resounding "no, but..." This month seems to have proven our roundtable correct – as crypto markets surge, breathing new life into the web3 games space. We sit down with Upptic's Web3 Growth Lead Sherif (aka Chr0nicle) and web3 consultant Dan Casale. Sherif is also the founder of Nucleus and is Neo Tokyo's Community Lead. Dan is a serial entrepreneur with several startups focused on gaming, esports, and events under his belt. He has been knee-deep in the web3 space for over two ye...2023-11-2422 min

Games Growth with UppticWho is making money right now in gaming?2023's Q3 earning reports have dropped – and they are full of insights. Xander and Warren sift through mountains of information to pull together insights on the winners and losers of Q3 2023 – both in terms of individual companies and sectors of gaming. PC and console look to be doing well – mobile, not so much. But Xander and Warren have insights and remedies to share to help those struggling to move forward. We also take a look at brands and IP – and that sometimes the company brand can be bigger and better than a well-known IP (case in point: FIFA vs...2023-11-1727 min

Games Growth with UppticHow has UA evolved in 2023? Earlier this year, we asked, is UA dead? The answer then was a definitive "no." However, with 2023 largely in the rearview mirror, it's a good time to look and see how user acquisition has evolved over the course of the year – and where things might be heading next. Magda Zaręba and Rob Garfinkle join us in the studio to give their insights on gaming UA. Magda has spent nearly a decade in the marketing industry and is one of our own UA Managers here at Upptic – helping clients grow their apps. Rob is a mobile growth expert with a dec...2023-11-1034 min

Games Growth with UppticM&A highs and lows, Unity woesNews is making a comeback on the Games Growth with Upptic podcast – with our new "Games Growth Update" segment! In this episode, we go over the latest gaming M&A report, which isn't very rosy, we dive into the Microsoft-Acvitision acquisition, and we walk through the Unity situation that has the entire industry up in arms. Every step of the way, get our industry insider opinions and learn what these could mean for you individually. GET MORE FROM UPPTIC: https://upptic.com/ma-highs-and-lows-microsoft-games-grab-unity-woes-games-growth-update-with-upptic/2023-11-0324 min

Games Growth with UppticIs the web3 gaming dream dead? In 2022, investment surged in web3 gaming – taking nearly half of all gaming investment in terms of dollars and raw numbers. However, for all of that investment, there was a lot of speculation, but not a lot of games. With the crypto crash, web3 gaming has gone through a downturn – with layoffs, panic, and uncertainty surrounding the sector. In this podcast roundtable, Upptic's Ian Brent and Sherif join hosts Xander Agosta and Warren Woodward in discussing what went wrong with web3 gaming, but also what went right, and where things are heading now. Learn about emerging web3...2023-10-0543 min

Games Growth with UppticCracking Games Growth: Revealing the Upptic PlaybookThe games industry is in a transitory state and many factors are making it difficult for effective games growth. Data is fragmented and attribution methodology is incomplete. Creative workflows can be messy and digital assets are often all over the place. These issues make it hard to understand what is and isn't working. Amid this volatile climate, Upptic has been growing its games portfolio to its most profitable ever. In this recorded webinar, learn how our team tackles data, creatives, and user acquisition for each stage of growth: Development, soft launch, and scaled growth. Get insights on...2023-09-2151 min

Games Growth with UppticVC Funding & Its Impact on Gaming's Present & Future (a16z Games, Storygrounds)VC investments have long been a key funding resource for fledgling startups – including indie game studios and companies promising innovative solutions for the games industry. How much of an impact has VC funding had on the games industry, though? Are VC investors directing the trajectory of the space with their money – either directly or indirectly? We sit down with a16z Games Partner Josh Lu and Storygrounds Co-Founder and CEO Andrew Green to discuss VC funding's impact on gaming. a16z Games is part of the Andreessen Horowitz venture capital firm – focused specifically on games. Josh, who has be...2023-09-1444 min

Games Growth with UppticAppchains in the Games Marketing Ecosystem (thirdweb, Ava Labs)With their scalability and flexibility, appchains may be the future of web3 gaming. But what is an appchain and how does it differ from other blockchain technology and solutions? Atif Khan, VP Business at thirdweb, and Ed Chang, Head of Gaming at Ava Labs, give us a crash course in appchains, dapps, sidechains, and more. They also dive deep into the web3 gaming sector and how it's liable to impact gaming as a whole: Atif calls the "bear market" designation of the web3 games sector misleading. Ed says that philosophies introduced by web3 gaming will become present...2023-09-0742 min

The Tavern: Interviews with Web3 Gaming builders & investorsMastering User Acquisition in Web3 Gaming: Strategies, Challenges & Insights with Warren from UppticIn this interview with Upptic, Warren, the co-founder and chief growth officer talks about the challenges and strategies in user acquisition for web3 gaming. They emphasize understanding the needs and preferences of the web3 gaming audience, and the importance of building a successful product for this niche market. They also discuss the pillars of growth in user acquisition, the effectiveness of influencer marketing, and the challenges of attracting mass users to web3 games. The interviewee provides advice on navigating the web3 gaming space, marketing strategies for game developers with small budgets, and the incorporation of web3 elements in game design...2023-09-0743 min

Games Growth with UppticThe Potent Power of Creator-Driven UGC (Viraaal) UGC, or user-generated content, is a big buzzword these days. Amid the buzz, Viraaal has created a UGC platform where content creators can quickly find campaigns, shoot videos, and get paid. Founded and helmed by CEO Alexei Chemenda, a veteran of start-ups, Viraaal seeks to revolutionize the world of UGC agencies. Alexei shares his insights on the differences between influencer marketing and UGC marketing, how these segments of marketing are evolving, the pros and cons of working with content creators to generate UGC, and how to build a content creator-driven marketing strategy. If you're looking...2023-08-3136 min

Games Growth with UppticBuilding Mainstream Gaming IP with Web3 DNA (BLOCKLORDS)Both Web2 and Web3 are going through times of change and are in need of a bit of a renaissance. While Web3 can provide the technology for some interesting new mechanics, onboarding can be clunky at best while marketing pipelines are almost non-existent. Meanwhile, Web2 is the current gold standard for mass-market appeal – but is in need of ongoing innovation and fresh ideas. Amid these two forces, BLOCKLORDS is forging a path as an accessible, mass-appeal, player-driven, medieval grand-strategy game with innovative mechanics. BLOCKLORDS CEO David Johansson sits down with us to talk about creating a mainstream ga...2023-08-2439 min

Games Growth with UppticCan a Creator Program Drive Deeper Engagement? (Nexus) In a world that's saturated with games and offers, it's more important than ever that game studios and publishers are driving deeper engagement with their audiences. In this world, content is king. Many companies turn to influencers to help connect with their players. Nexus is taking the natural need for engaging content further with their creator program. Justin Sacks, CEO at Nexus, sits down with us to explain the difference between content creators and influencers, what a creator program is, why it should be a core part of a marketer's toolkit, performance and attribution...2023-08-1734 min

Games Growth with UppticWeb3 Growth Tactics (Big Time Studios)Michael Migliero, CMO of Big Time Studios, joins the podcast to share his insights on growing web3 games. Big Time Studios is the company behind Big Time – “a free-to-play, multiplayer action RPG game that combines fast-action combat and adventure through time and space.” Learn about content funnels for Meta, TikTok, and other platforms and how Big Time utilizes NFT mints in conjunction with other revenue sources to monetize users more sustainably. Also hear some surprising stats on game adoption by web3 native gamers vs. traditional gamers – and how Big Time is approaching marketing a web3 game in a post-c...2023-06-0145 min

Games Growth with UppticGrowth Stacks for Game Marketers (Phiture)Phiture Partner and Co-Founder Andy Carvell wrote the book on mobile growth stacks. Literally. In this episode, Andy gives us the history of how the Mobile Growth Stack came about and walks us through its components piece by piece. We take a walk through data and analytics – which Andy notes may never have been as transparent or accurate as people wanted to believe, even before new issues complicated matters. Andy also shares his insights on engagement, retention, and monetization. Xander and Warren also take some time to compare and contrast Phiture's approach to user acquisition, cr...2023-05-0545 min

Games Growth with UppticCreatives in Retargeting and User Acquisition (Adikteev)Retargeting is a beast of its own, requiring different strategies and creatives than normal user acquisition campaigns. We sit down with Adikteev COO Kate Lovejoy and Upptic Creative Director Ava Savitsky to discuss retargeting at large, the similarities and differences between UA and retargeting, useful tools, and future trends. FULL EPISODE SUMMARY 2023-04-1334 min

Games Growth with UppticPolygon & Upptic: Onboarding the next generation to web3Urvit Goel, the VP, Head of Global Business Development at Polygon Labs, sits down with Warren and Xander to talk about onboarding web3 gamers, the current state of web3 games, the Crypto Winter, and Polygon's new partnership with Upptic – which will bring Upptic's world-class growth services to select web3 game developers on the Polygon blockchain. Become an early access user on the Upptic Platform Full episode summary 2023-03-2335 min

Games Growth with UppticThe Metaverse after the Crypto Bust (Polygon Labs, XP Foundry)Upptic has been successfully scaling games on iOS for 2+ years. Learn how you can too in our webinar "Maximizing Games Growth with the Upptic Platform". The 2022 crypto crash brought much of web3 gaming to a halt. How is the industry faring now? Rian Rabinowitz of Polygon Labs and Melty Tantiwanich of XP Foundry join Warren and Xander for a roundtable on the topic. We take a hard look at the web3 landscape, lessons learned amid the crypto crash, and how things might change in the near future. If you're in the web3 gaming space, it's...2023-03-1640 min

Games Growth with UppticIs user acquisition dead? (Matej Lancaric)Wish there was a way to make user acquisition functional on iOS? There is! Learn more in "Maximizing Games Growth with the Upptic Platform." Sit down with Matej Lancaric and get the answer to the question on everyone's mind: Is user acquisition dead? Matej is a UA consultant with 10+ years of experience. He has global launched 32 games in the last 4 years, produces the "Brutally Honest" UA newsletter, and is also the host of the no-bullshit gaming podcast “Two & A Half Gamers.” We chat with Matej about the current state of attribution and privacy, whet...2023-02-2439 min

Games Growth with Upptic2023 Games Growth Trends & PredictionsDon't miss our public unveiling of the Upptic Platform on March 15. Register now to learn how to utilize the platform to maximize ROAS. Welcome back to season 5 of "App Talk with Upptic" – or, rather, "Games Growth with Upptic"! We kick off season 5 by talking about this rebrand before diving into several different topics with a couple of our own colleagues – Upptic Creative Director Ava Savitsky and Upptic Sr. Web3 Growth Manager Ian Brent. Together, we discuss the state of games growth (which has seen some rough waters), user acquisition trends, creative insights, analytics learnings, and web3...2023-02-1745 min

Games Growth with Upptic2022 State of Games Growth: Gaming's New EraAs we close out season 4 of App Talk with Upptic, we ask ourselves: Are we entering a new era of gaming? To help answer this question, we look back at the ups and downs of the last several years and chart out a potential path forward for 2023 and beyond. Upptic CGO Warren Woodward guides us as we, first, look at why 2022 has been such a transformative year, pointing to privacy changes, worsening macroeconomic conditions, gaming's first revenue contraction, and the growth of web3 technology and products. We then identify what defined the previous...2022-12-1912 min

Games Growth with UppticWeb3 Gaming in the Crypto Downturn (Darewise)This podcast is brought to you through a partnership with Animoca Brands. Animoca Brands is one of the world's leading mobile game developers and publishers . They are on the frontlines of Web3, investing heavily in a vast portfolio of Web3 projects. Benjamin Charbit, CEO at Darewise, joins us in our virtual recording studio. Darewise is the developer of web3 game Life Beyond – a metaverse experience, built with Unreal Engine and blockchain, where players can build, trade, and own assets on a mysterious alien world. Benjamin talks about what makes Life Beyond different from other games – and...2022-12-0157 min

Games Growth with UppticBig Gaming EarningsWarren and Xander discuss the latest earning reports for several major games industry companies. It's, thankfully, not as painful as their Big Tech earnings analysis a couple weeks ago. One thing that shines through all the data is that mobile games are still the king of gaming revenue. We also ruminate on the ongoing saga with FTX. The ripple effects FTX's collapse continue to reverberate through the web3 space – with Star Atlas and web3 game developers seeing impacts. Finally, we close with a good ol' fashioned "App of the Week" segment. SOURCES & MORE: ht...2022-11-2446 min

Games Growth with UppticDigital Asset Ownership with Vessel by AppLovinOur guest this week is Rafael Vivas – one of the original members of AppLovin and now heading up its new app Vessel as the GM of New Initiatives. AppLovin is a mobile app growth service provider with a suite of software solutions for monetization, user acquisition, ad campaigns, and creatives. Vessel is AppLovin's monetization marketplace for digital items on mobile games and apps, which is currently available in both Apple's App Store and Android's Google Play. In this week's podcast we dive deep into crypto, NFTs, and web3 gaming – starting with why AppLovin has created a digital mark...2022-11-1754 min

Games Growth with UppticBig Tech EarningsIn this week's podcast, Warren and Xander discuss the latest Big Tech earning reports for Q3 and Q4 2022. It's a painful podcast – but an important one. We start off with some surprising news from the crypto space: Binance's imminent acquisition of FTX – the news of which has led the crypto space to basically melt down... again. We then cover the one relatively bright spot in the industry right now: The completion of the Unity-ironSource merger. Lots of new opportunities await for both for the merged company and its many clients. After that, we shif...2022-11-1046 min

Games Growth with UppticWeb3 Indie Game Development (EtherOrcs)Our guests this week are poof and b33f of EtherOrcs. EtherOrcs is the world's first 100% on-chain NFT game. In EtherOrcs, Orcs and their allies go on raids, pillage villages, explore the unknown, and more. Through the course of the game, players can earn better gear and more NFTs through strategic gameplay built on the Ethereum blockchain. In this week’s podcast we dive into the world of web3 indie game development – including EtherOrcs unconventional path to market and what the creators would do differently if they had a second go at things. Poof and b33f chim...2022-11-031h 07

Games Growth with UppticWeb3 Game Publishing with Bozena Rezab (Gamee)This week's podcast is brought to you through a partnership with Animoca Brands. Animoca Brands is one of the world's leading mobile game developers and publishers . They are on the frontlines of Web3, investing heavily in a vast portfolio of Web3 projects. Our guest this week is Bozena Rezab, Co-Founder and CEO of Gamee. Gamee is an engaging play-and-earn mobile gaming platform that rewards players for skill and effort. It is powered by the GMEE token – which enables access, action, and governance of the platform. Gamee products include the Arc8 games hub and G-Bots NFTs. In...2022-10-2056 min

Games Growth with UppticWeb3 Games Growth with Axie Infinity, Animoca Brands, and ArrivantThis week's podcast is a redistribution of our webinar yesterday – be sure to follow us on Twitter and LinkedIn to stay up to date on all our upcoming content! Hosted by Upptic CGO Warren Woodward, our Web3 Games Growth webinar included some of the greatest minds in web3 gaming: Sky Mavis Co-Founder Jeffrey Zirlin Animoca Brands CTO Yusuf Goolamabbas Arrivant COO Meg McWilliams Together, this panel shares their experiences and learnings on building and marketing successful web3 games, including: The web3 landscape Effective web3 growth tactics KPIs and metrics to use in web3 Data, an...2022-10-1357 min

Games Growth with UppticAppLovin & NFTs, Gaming Goodbyes, Overwatch 2, App Store DeclinesIn this week's episode, Xander and Warren really dive into the nitty-gritty of current events. First, we discuss AppLovin's new Vessel app – a marketplace where mobile game developers can integrate NFTs into games to drive engagement and revenue. This sits at the intersection of three huge areas of focus for us: Web3, mobile games, and performance marketing. It's exciting news – and also interesting in the fact that AppLovin has managed to work within Apple's strict policies to bring an NFT marketplace into the App Store. Next we discuss Google's announcement that Stadia will be shutting down...2022-10-0643 min

Games Growth with UppticWeb3 Marketing Measurement with Antonio Garcia-Martinez (Spindl)Our guest this week is Antonio Garcia-Martinez, New York Times bestselling author of Chaos Monkeys and Founder of Spindl. Spindl is creating attribution solutions for the Web3 space. They offer easy integration, Web2 and Web3 funnels, and meaningful analytics on ROI, CAC, retention, and more in an actual dashboard. In this week’s podcast we talk to Antonio about the obstacles in measuring marketing performance in Web3 and how developing Web3 attribution will impact marketers and consumers. We also take a step back to discuss the differences between Web2 and Web3 – not just technologically, but from an ethi...2022-09-2954 min

Games Growth with UppticAxie Infinity: From Web3 to Mass Adoption with Quinn Campbell (Sky Mavis)Our guest this week is Quinn Campbell, VP of Growth at Sky Mavis. Sky Mavis is the creator of Axie Infinity – the world's most popular Web3 game by DAU. In addition to Axie Infinity, Sky Mavis also hosts a marketplace to buy and sell in-game assets, a wallet for digital items and currencies, and Mavis Hub, a launchpad for promising blockchain games. In this week’s podcast we talk to Quinn about Sky Mavis' approach to bringing Axie Infinity to the mainstream F2P audience. We drill down into the original drivers of growth for Axie Infinity, issu...2022-09-2749 min

Games Growth with UppticAAA Blockchain Game Development with Benjamin Lee (Blowfish Studios)This week's podcast is brought to you through a partnership with Animoca Brands. Animoca Brands is one of the world's leading mobile game developers and publishers . They are on the frontlines of Web3, investing heavily in a vast portfolio of Web3 projects. Our guest this week is Benjamin Lee, Co-Founder of Blowfish Studios. Blowfish Studios is part of the Animoca Brands family and builds AAA games for mobile, PC, VR, console, and, coming soon, Web3 with Phantom Galaxies. In this week’s podcast we focus on building a AAA game for the blockchain. Benjamin talks to...2022-09-161h 02

Games Growth with UppticUA, Data Privacy, Prediction with Cloé Dana (Tempr)Our guest this week is Cloé Dana, Co-Founder and CEO of Tempr. Tempr uses AI-powered tools to empower marketers in their UA optimization and maximize their returns. In this week’s podcast we take a dive into the world of automated predictive analytics and how it can shape UA strategy. Cloé answers all our questions regarding the technical aspects of automated predictive analytics and what marketers can expect to get out of them. We also dive into the changing data privacy landscape and ongoing issues with attribution efficacy. Plus, we discuss the latest Ethereum news, dive...2022-09-0850 min

Games Growth with UppticFTC Lawsuit, Questionable Advertising Products, and LayoffsRegister now for our upcoming "Growth for Web3 Games" with leaders from Axie Infinity, Animoca Brands, and Arrivant. We don't have a guest this week, but we make up for it by taking a deep dive into a bunch of industry stories. First, we touch on the news that the FTC is suing Kochava for selling sensitive location data. We read the fine print on their website and muse about how the case might go. No matter what happens though, it doesn't cast the industry in a good light. In more legal news...2022-09-0139 min

Games Growth with UppticBuilding Great Teams & Cultures with Derrick Morton (FlowPlay)Our guest this week is Derrick Morton, CEO of FlowPlay. FlowPlay creates community-focused digital worlds – including Casino World, Vegas World, Live Game Night, and ourWorld, that can be enjoyed by anyone of any age anywhere in the world. They were also rated one of Washington's best workplaces in 2021 by the Puget Sound Business Journal. In this week’s podcast we take a dive into how to build great teams and work cultures. Derrick details what sets FlowPlay apart that makes it such a great place to work, how to grow a team effectively, ways to deal with conf...2022-08-2555 min

Games Growth with UppticRetention Marketing in Games with Manu Gambhir (Snapyr)Our guest this week is Manu Gambhir, Co-Founder and CEO of Snapyr. Snapyr supercharges player retention for game developers and publishers. They offer the world's first no-code visual programming language for engagement marketing. In this week’s podcast we take a dive into retention marketing for games. With UA efficacy decreasing due to increasing privacy restrictions, retention marketing offers important opportunities for maximizing player value. Manu shares his insights on what these opportunities are and how to take advantage of them. We also dive into attribution, measurement, and modeling to understand the full LTV of players. ...2022-08-1857 min

Games Growth with UppticNurturing Communities for Web3 (MetaMods)Our guests this week are Annie Wong and CrypTotoro, Co-Founders of MetaMods. MetaMods provides custom moderator packages for companies looking to build and grow their online communities. Their packages include experts in security, partnerships, events, community relationships and engagement, and community growth. In this week’s podcast we take a dive into MetaMod's business and the act of nurturing Web3 communities. From ongoing engagement to incorporating user feedback to handling toxic users, there is a lot that goes into not only building a Web3 community, but keeping it healthy! Plus, we discuss the latest development in...2022-08-1149 min

Games Growth with UppticIdentity & Inclusivity in Gaming with Ian Masters (Flick Games)Our guest this week is Ian Masters, Founder & CEO at Flick Games. Flick Games is reimagining Solitaire. They work with artists all over the world to bring a unique richness to the game that can't be found anywhere else. In this week’s podcast we take a dive into identity in gaming – including how Flick is using its platform to highlight underrepresented people and demographics. We also talk about market opportunities surrounding representation, and how Web3 and NFTs will impact inclusivity and diversity in gaming. Plus, we muse on the latest games industry earnings news, a looming recession, TikTok's musi...2022-08-041h 06

Games Growth with UppticCommunity Building with Thomas Hopkins (Perfect Storm)Our guest this week is Thomas Hopkins, COO at Perfect Storm Studios. Perfect Storm Studios is a games studio founded by industry veterans working to build the next generation of games. They're currently working on a title that will incorporate great design, community involvement, and player rewards. In this week’s podcast we take a dive into community building. Thomas Hopkins is well-versed in community building with past ventures at Masterclass, Superpeer, and beyond. Learn more about the key components and best practices for building and managing a community as a business growth lever. Plus, we...2022-06-161h 13

Games Growth with UppticSeason 3 Wrap-UpThis week marks the conclusion to Season 3 of App Talk with Upptic! Instead of having a guest this week, we’re taking a moment to reach out to you, our listeners, and highlight the latest from Upptic – such as our new Web3 Community Growth services and partnership with Arrivant. P.S. we’re hiring! But don’t worry, we wouldn’t leave you without the latest industry insights and a couple neat apps! In this week’s episode we also discuss the latest news regarding Bored Ape, Square Enix, Activision Blizzard, Facebook, YouTube, and Apple. There’s a lo...2022-05-0541 min

Games Growth with UppticPerformance Marketing for Connected TV with Arthur QuerouOur guest this week is Arthur Querou, Co-Founder and CEO at Vibe. Vibe helps marketers harness the power of Connected TV and OTT – allowing them to reach millions of households via TV as simply as they run ads on social media. In this week’s podcast we take a dive into how user acquisition works for CTV and OTT. Who is utilizing CTV and OTT? Is it effective for mobile UA? How do the costs and KPIs differ between these and more traditional web and mobile marketing? Is attribution possible with CTV and OTT – and if so, how? G...2022-02-0358 min

Games Growth with Upptic2021 Year in Review with Lauren Dignam from SensorTowerBefore we dive into this week's podcast, don't forget to register for our upcoming webinar – "Web3 and the Future of Gaming" – taking place January 27! You can register for the webinar here. Our guest this week is Lauren Dignam, VP of Account Management at Sensor Tower. Sensor Tower equips mobile app publishers and marketers with the data and insights they need to master the mobile app ecosystem. They offer multiple different kinds of intelligence: app, store, ad, usage, and consumer – in addition to other services. (Full disclosure: Upptic is a Sensor Tower customer!) In this w...2021-12-231h 21

Games Growth with UppticMobile Marketing and Retention in B2B with Christen LucianoOur Guest this week is Christen Luciano, Strategic Partnerships at HubSpot. HubSpot is a CRM and automation platform for small and mid-market companies. This week we discuss the intersection of mobile and B2B. We compare and contrast how B2C companies often utilize mobile apps as a core revenue driver, while B2B businesses tend to utilize apps for engagement and retention. We dive into how messaging is becoming increasingly important B2B mobile apps and we discuss the holy grail of cross-platform measurement (and why HubSpot may be uniquely positioned to solve the white whale...2021-06-2549 min

Games Growth with UppticEvolution of Web and Mobile Measurement with Arun GuptaOur Guest this week is Arun Gupta, CEO of Attribution App. Arun’s career has spanned ad tech including working at an ad network and spending 6 years build the Go-To-Marketing organization at the attribution company Adjust. In this week's episode we step outside our core competency and interrogate the crossover between web and mobile measurement. We discuss some of the core differences between web and app attribution, and break down specific differences between B2B and D2C within the web measurement. Also, Vungle buys JetFuel to continue building its ad tech empire, the COVID-19 pa...2021-06-1853 min

Games Growth with UppticProduct Spotlight: Upptic Automated App Store OptimizationIn this special bonus episode we discuss the Upptic ASO platform, why app store optimization is important, why we felt building an automated ASO tool was a product worth pursuing and give some hints about the future of the Upptic platform. Learn more and get in touch at upptic.com!2021-05-2128 min

Games Growth with UppticBranding & Event Marketing with Louis TanguayOur Guest this week is Louis Tanguay, Founder and Managing Director of App Growth Summit. App Growth Summit is a mobile app conference and content publisher for app growth professionals. We discuss the role of brand development within the mobile industry and how events play an important role in building a successful brand. We examine how COVID-19 has impacted the events industry and how valuable a personal brand can be. Also, Zynga acquires Chartboost for $250M, Facebook says mobile gamers are getting more hardcore and in-person industry events are back! Learn more about h...2021-05-0746 min

Games Growth with UppticBlockchain in Mobile Gaming with Robert GarfinkleOur guest this week is Robert Garfinkle, Director of User Acquisition at Celer Networks. Celer Networks is a layer-2 technology company (that is, the layer between the blockchain and an app) with a suite of products, one of which is a mobile SDK that facilitates competitive real money gameplay in mobile apps. We discuss how Celer deploys their technology in their first party apps, and how their product and business model compare to competitors. We dive into how user acquisition and growth strategies differ between competitive real-money games and traditional IAP or ad based revenue models. And, w...2021-04-3054 min

Games Growth with UppticFuture of Mobile Attribution with Eran FriedmanOur guest this week is Eran Friedman, CTO of Singular who leads us on a whirlwind summary of all things iOS 14.5, ATT and SKAN. We deep dive into what exactly the AppTransparency Framework (ATT) and SKAdNetwork (SKAN) frameworks are, and how they are changing the mobile marketing ecosystem. We talk about opt-in rates for user tracking, privacy threshold granularity and discuss various configurations of SKAN conversion models. We also touch on the role of mixed media modeling, and how predictive LTV is becoming increasingly important for understanding campaign success and as a lever for granular optimization. 2021-04-2250 min

Games Growth with UppticPost-IDFA Incrementality with Brian KrebsThis week we're joined by Brian Krebs, CEO of MetricWorks. We go on deep dive into incrementality in the mobile marketing context and how it can be used as an alternative or to supplement traditional last-touch attribution. We also discuss how it is more reliable, but less certain then last-touch attribution and how the MetricWorks' product, Polaris, offers a top-down measurement alternative for the post-IDFA era. Also, Epic Games is making epic bets on the metaverse, and is hypercasual gaming in decline? Editor Note: We had some latency issues during this episode. While we did h...2021-04-1656 min

Games Growth with UppticBuilding Better Growth Teams with Conrad McGee-StocksThis week we discuss games and growth teams with Conrad McGee-Stocks, Director of Growth at Uken Games. We dive into how increasingly important analytics is to user acquisition, the nuances of developing and marketing for a narrative casual games and how to structure your growth team. Also, ATT enforcement by Apple is only a “few weeks away” and AppLovin IPOs targets a $30 billion valuation. Learn more about how to grow your mobile app at upptic.com Guest: Conrad McGee-Stocks References: Tim Cook’s Sway Intervie...2021-04-0951 min

Games Growth with UppticeCommerce Growth Strategies with Jonathan LauFrom rewarded video to gaming, slots to asian vegetables, Jonathan Lau has a fascinating background in performance marketing and growth strategies. This week we discuss how eCommerce differs from gaming in team dynamics, LTV modeling, channel mix and more. We also discuss the breaking news of how Apple is beginning it's crack down on its ATT privacy initiative! We also discuss the breaking news of how Apple is punishing MMPs for fingerprinting! Learn more about how to grow your mobile app at upptic.com Guest: Jonathan Lau References: ...2021-04-0152 min

Games Growth with UppticGrowth at Scale with Malachi RoseThis week on App Talk with Upptic, Malachi Rose joins us for a deep dive on how to run a growth marketing operation at scale. We discuss how accurate measurement, structured creative development, and rigorous and constant testing are key to maintaining a competitive edge, and we share some stories about growth campaigns that fabulously failed. In industry focus we discuss IPOs and M&A and in the ad tech spaces (Robinhood, Fyber, Digital Turbine, ironSource and AppLovin). Learn more about how to grow your mobile app at upptic.com ...2021-03-2646 min

The Mobile User Acquisition Show⚙️ How to build your own algorithm to drive UA performance with rewarded video networks - with Warren Woodward (Co-Founder at Upptic) 🎞️Our guest today is Warren Woodward, Co-Founder & Chief Growth Officer at Upptic.In 2010 Warren quit his day job in the film industry to go full time into building a one-man performance marketing agency, quickly pivoting to mobile around the dawn of the App Store. He has since built marketing divisions and launched massive apps for companies like Nexon, Wargaming and Blastworks. In 2019 Warren co-founded Upptic, a company focused on providing growth services and growth automation technology to app developers. I’m excited for this interview because Warren describes a solution to a significant pain point fo...2020-06-0224 min

Apptivate: App Marketing ExplainedApp Store Optimization: How to Get More Traffic to Your App - Warren Woodward (Upptic)Warren Woodward is the co-founder and chief growth officer at Upptic, a platform for automated app store optimization. Upptic also provides full stack growth services. Warren is a musician, an indie filmmaker, a self-taught mobile marketer, and an ASO expert.Questions Warren Answered in this Episode:What makes an app a good one for you to partner with?What made you want to build an automated ASO platform as one of your core pieces of technology?How do you measure your results?If you could automate something tomorrow, what would it be?Why did you decide...2020-03-3129 min