Shows
The Digital Brew#23 - Tools we use - websites, productivity, content creationIn this episode, we're sharing our tried-and-tested toolkit that keeps our digital agency running smoothly. We've been refining these tools over 10+ years!Content Creation & WritingGoogle Docs - Angela's go-to for pretty much everything writing-related.AI Transcription Tools - We've used Otter AI, Temi, and Happy Scribe to turn client calls into content gold. Claude AI - Our favourite for development help and content brainstorming.Website Building & DesignWordPress - Still our CMS of choice. Bricks Builder - Our...
2025-06-1928 min
The Product PerspectiveMastering User Onboarding: Insights on Activation and Retention StrategiesIn this episode of "The Product Perspective," join hosts Rohit and Jon as they delve into the intricacies of onboarding experiences and the crucial role they play in user retention and product success.
With special guest Rohit Ninan, a product manager at Insight Timer, an app for sleep, anxiety, and stress, the discussion explores the challenges and opportunities of onboarding complex B2B and B2C apps.
From personalization and simplicity, to user interviews and metrics analysis, Rohit shares valuable insights on optimizing onboarding processes to deliver real value to users. This episode provides a...
2024-06-0531 min
The Product PerspectiveMastering Product Prioritization: Insights from a Seasoned Product ManagerIn this episode of "The Product Perspective," hosts Jon Tobin and Gil Pollak delve into the complexities of product prioritization and decision-making. Gil, a digital product lead at ING Australia with over a decade of experience in product management, shares valuable insights gained from working across various industry sectors.
Join the hosts as they explore the challenges and strategies of prioritizing user needs, addressing technical constraints, and aligning business goals. Gil offers practical examples from his own experience and discusses frameworks like RICE and Moscow, emphasizing the value of small, incremental releases and effective communication in product...
2024-05-0828 min
The Product PerspectiveUnboxing Product-Led Growth: Strategies for Sustainable ExpansionJoin host Jon Tobin and guest Mudit Singh, head of growth and marketing at LambdaTest, as they delve into the world of Product-Led Growth (PLG). In an insightful conversation, Mudit shares his wealth of experience in leveraging PLG to drive sustainable business expansion.
Discover how LambdaTest's user-centric approach and community building have propelled them to over 2,000,000 users from diverse organizations. Dive into the core principles of PLG and explore real-world strategies for implementing a user-centric mindset across different company roles.
The conversation covers how businesses of all sizes can benefit from PLG and the importance...
2024-03-1738 min
The Product PerspectiveExperimentation in Product Development: Crafting a Culture for SuccessIn this episode, Jon is joined by Su, the co-founder of Alico, a wellness platform for managing personal growth and well-being. Su's experience in product management across various health tech startups brings valuable insights to the discussion.
One of the main topics explored in this episode is the philosophy and mindset of experimentation in product development. Su and Jon delve into the importance of testing desirability and viability before fully designing an experiment, sharing examples and practical advice for conducting outreach and testing experiments with early-stage startups, small customer bases, and larger organizations.
Throughout the...
2024-02-1935 min
The Product PerspectiveCracking the Code: Mastering eCommerce Product Management for High-Value ProductsIn this episode, our host Jon Tobin is joined by expert guest Gareth Behn. Together, they dive deep into the fascinating world of product management in eCommerce, with a special focus on high-value products.
Gareth shares valuable insights on understanding user behavior, leveraging unique selling points, and driving innovation in the online shopping experience. They also explore the future of eCommerce search, the importance of data-driven decision-making, and how product managers play a crucial role in bridging departments.
Whether you're an industry professional or just an enthusiast, join Jon and Gareth as they discuss the ex...
2024-01-2934 min
The Product PerspectiveNavigating the Transition: From Healthcare to Tech Product ManagementIn this episode, host Jon Tobin is joined by Nathan Nguyen, Product Manager at Employment Hero, to delve into the transition from a healthcare background to a career in tech product management.
Nathan and Jon underscore the advantages of starting a career at a startup, the value of non-tech backgrounds in product management, and the significance of creating and delivering products as a means of learning and personal growth. They emphasize the importance of practical skills, effective communication, and understanding customer needs in product management roles.
Nathan shares his personal journey from healthcare to becoming a...
2023-12-1838 min
The Product PerspectiveStrategic Empowerment: How Building Shared Understanding Transforms ProductsIn this episode of The Product Perspective, host Jon Tobin is joined by guest James Bell to delve into the transformative power of building shared understanding in product development. They explore strategies for thinking big and starting small, addressing challenges with disengaged engineers, and the importance of key fundamentals like team structure and in-house designers. They dive into the critical role of product designers in understanding customer needs and building a design system.
Throughout the episode, James and Jon highlight the challenges and rewards of implementing a design system and stress the importance of deep customer understanding...
2023-11-2633 min
The Product PerspectiveTech for Good: The Role of User Feedback in Social ImpactJoin us in this exciting episode of "The Product Perspective," as Jon Tobin takes us on a deep dive into the captivating world of design, technology, and social impact. In this engaging conversation, we are joined by Eric Ressler, the founder and creative director of Cosmic, and Neil Rudd, the Technical Director. Together, they shed light on the pivotal role of user feedback in driving positive change and crafting impactful digital experiences.
In our discussion, we explore the importance of prioritizing processes over tools, fostering collaboration and transparency with clients, and embracing a paradigm shift away from...
2023-10-2335 min
The Product PerspectiveNavigating Product-Market Fit: Insights from a Venture CapitalistIn this episode of "The Product Perspective," we sit down with Sean Whitney, a principal on the Craft investment team and an expert in product strategy and finance.
Join us as we explore Sean's unique insights into achieving product-market fit and its impact on investment potential. We discuss how venture capitalists assess market potential during this crucial phase, the primary factors they look for, and the different approaches taken depending on the stage and type of business.
Sean highlighted the importance of financial indicators for late-stage SaaS businesses, such as net new ARR, churn, and...
2023-09-2524 min
The Product PerspectiveChampioning Customer Feedback: Transforming Insights into ActionOn this episode of the product perspective, we dive deep into the world of customer feedback and how it can transform your product development process with our guest, Daniel Ray, a valuable member of the user back customer success team with a wealth of knowledge and experience in championing customer feedback.
We explore the significance of actively collecting and acting upon customer feedback. Daniel emphasizes the importance of truly understanding your customers' needs and wants. While logic can guide product development, nothing beats hearing directly from users themselves. By listening to customers and interpreting their feedback, you...
2023-07-1021 min
The Product PerspectiveProduct management in fast-growing SaaS companiesOn this episode of The Product Perspective, we welcome Matthew Johnson, a seasoned product manager with almost two decades of experience in the software industry.
We discuss the importance of prioritizing user feedback, how to efficiently manage it, and implementing a culture of listening to customers throughout all stages of product development. We go over how user feedback can help prioritize roadmap items and how structuring sprints can lead to the consistent delivery of customer-requested features and a quicker response time.
Additionally, we talk about how to create a dedicated portal for public feedback and...
2023-06-3028 min
The Product PerspectiveOrganizational buy-in: Lessons from a Product ManagerIn this episode of The Product Perspective, we talk about the challenges of gaining organizational buy-in with a seasoned product professional, Casey Brown.
Our guest shares advice on how to approach senior professionals and frame meeting requests clearly, as well as the importance of providing information and agreeing on a source of truth to ensure smooth communication. We discuss the benefits of building integrations and having user stories and sprint plans in place while being transparent and upfront with changes, and how pre-engagement with stakeholders can create smoother meetings. We also delve into the hurdles of implementing...
2023-06-2723 min
The Product PerspectiveWTF is User-Centered Product Development?On this episode of The Product Perspective, we talk about the emerging concept of user-centered product development and how it's being promoted by large SaaS organizations with Michelle Picoto, Head of Product Marketing at Deepstar Strategic.
Our guest explains that Product Market Fit means aligning the product with the right customer and being continuously in alignment with users and maintaining a product strategy.
We dive into the key elements of achieving Product Market Fit, such as knowing customers, getting feedback, communication, and a shift in mindset within teams. We explore the distinction between being user-led v...
2023-05-2624 min