Shows
UX SpotlightTurning Answers Into Insights: How Research Drives Better Business DecisionsDescription:In the opening episode of the new season of UX Spotlight by Userlytics, host Denis Cristea sits down with Vivian Pinto, Consumer Understanding Specialist, to explore one of the most critical — and often misunderstood — aspects of UX and research work: transforming raw data into insights that truly influence business decisions.This conversation goes beyond dashboards, percentages, and surface-level findings. Denis and Vivian unpack what real insights look like, why they matter, and how researchers can bridge the gap between data, human behavior, and meaningful business action. Drawing from real-world examples and modern AI-supported workflows, this...
2026-01-2045 min
Business Growth SpotlightEp. 83 Alejandro Rivas-Micoud on UX, Culture, and Competing in a Crowded MarketIn this episode of Business Growth Spotlight, we sit down with Alejandro Rivas-Micoud, CEO of Userlytics Corporation, for a powerful conversation about why user experience (UX) is no longer optional—it's mission-critical.Alejandro breaks down the evolution of usability testing, from manual processes to today’s cutting-edge, AI-driven research tools. He shares how companies that truly listen to their users gain a serious edge—and how continuous testing fuels smarter decisions and stronger products.Beyond UX, Alejandro opens up about his own entrepreneurial path, including the hurdles of growing a tech company, the importance of buildi...
2025-08-0835 min
Wired for WonderSE01 E13 Embrace Conflict for Growth | Alejandro Rivas-Micoud on Wired for WonderAlejandro Rivas-Micoud is a global entrepreneur and CEO with a track record of scaling startups, leading turnarounds, and driving multimillion-dollar joint ventures across the U.S., Europe, and Asia. As Founder and CEO of Userlytics, he built one of the world’s leading UX remote testing platforms, serving clients in over 51 countries.Alejandro previously led companies through IPO preparations, acquisitions, and international expansions, with investments exceeding $300M. A Nuclear Engineer turned SaaS innovator, he combines technical precision with entrepreneurial vision. An INSEAD MBA graduate, he is fluent in English, Spanish, and French, and actively mentors founders through YP...
2025-06-1937 min
UX SpotlightBringing UX Education & Stakeholder RelationshipsIn this episode, we sit down with UX Researcher Taylor Bras and Senior Enterprise Resource Planning Analyst Lindsey Ocampo from Salt River Project (SRP), Arizona’s electric power and water utility company. Together, they unpack the critical skills needed to succeed in a modern UX career. Taylor shares her firsthand experience transitioning from Arizona State University's formal UX program into the business world, while Lindsey provides expert strategies for evangelizing UX and building influential relationships with stakeholders.This interview is a must-watch for UX students, recent graduates, and any UX professional looking to increase their impact and in...
2025-06-0635 min
UX SpotlightAccessibility Starts with Awareness: A Lead Consultant’s Vision for Inclusive WorkplacesIn this special episode for Global Accessibility Awareness Day, Nate from Userlytics speaks with Arun Ramakrishnan, Lead Consultant for Global Quality Compliance at Perficient. Arun shares his lived experience as a professional with profound hearing loss and reflects on the small changes that make a big impact in the workplace. Together, they explore how inclusive communication, thoughtful leadership, and accessible digital tools can transform company culture. Arun offers practical insights on breaking down barriers—both technological and attitudinal—and encourages listeners to drive change by starting with empathy, awareness, and everyday action.Key Takeaways:How...
2025-05-1622 min
UX SpotlightMobile Accessibility and Universal DesignUserlytics welcomes Gulen Yilmaz, an accessibility expert from Perficient, to discuss the importance of designing with inclusion in mind. With years of experience in digital, web, and mobile accessibility—particularly in healthcare, education, and public service—Gulen shares practical insights on making digital experiences accessible for all users, regardless of ability.Key Takeaways: What GAAD is and how it raises awareness of accessibility issues worldwideThe meaning and value of universal design and how it benefits everyoneWhy mobile accessibility is especially important todayCommon mobile accessibility mistakes (like small text, poor contrast, and missing labels)How to test for...
2025-05-1223 min
Key Executives with RJ LumbaUser Experience Tech: Userlytics’s Alejandro Rivas MicoudIn this episode, we speak with Alejandro Rivas Micoud, Founder and CEO of Userlytics, a Software as a Service (SaaS) state of the art platform with a proprietary respondent panel of almost 1.5 million, and customers in over 51 countries.
Alejandro’s entrepreneurial experience spans Asia, Europe and the US in the utility, telecommunications, and SaaS Internet sector.
Since 2009, Userlytics has been at the forefront of delivering exceptional UX insights for businesses, non-profits, and startups. Additionally, they offer professional UX consulting services, tailored to enhance customer’s digital solutions through expert analysis.
I am your host...
2025-04-0919 min
UX SpotlightBreaking into UX: Career Insights, Networking, and Mentorship (with UX Instructor Ricardo Ramirez)Join Nate Brown from Userlytics as he sits down with Ricardo Ramirez, a seasoned Service Designer and UX Consultant, to discuss the nuances of building a successful career in UX design and research. Ricardo shares his inspiring, self-taught journey into UX, including how he overcame significant challenges to become a Continuing Education Instructor at York University, reshaping the very program he once aspired to join.In this episode, you'll learn:How Ricardo leveraged networking to accelerate his UX career.Common misconceptions and effective strategies for networking in the UX community.Practical advice for aspiring UX professionals...
2025-03-2037 min
UX SpotlightUsing AI for positive impactHow can AI be used for real-world crisis response? Join host Nate Brown (Userlytics) as he dives into an inspiring conversation with Cynthia Leimbach and Dr. Jess Mendoza, the minds behind LAHelpNow—a groundbreaking initiative born from the devastating January 2025 LA fires.What started as an AI-powered hackathon exploring Large Language Models (LLMs), Retrieval-Augmented Generation (RAG), and Conversation Design quickly evolved into something much bigger: an official NGO dedicated to connecting communities in crisis with real-time, verified resources.Whether facing wildfires, floods, earthquakes, or other disasters, LAHelpNow is working to ensure AI-driven crisis response makes a...
2025-03-0532 min
DesignOps Aligned Podcast Show" Navigating the Future of UX Testing” - Alejandro Rivas-Micoud" Navigating the Future of UX Testing” - Act 01 - Scene 23 – Alejandro Rivas-MicoudIn this episode of DesignOps Aligned, host Naresh Shan welcomes Alejandro Rivas-Micoud, CEO of Userlytics, for a deep dive into the evolving landscape of UX research, AI, and accessibility testing. Alejandro shares his insights on how Userlytics, a global leader in remote user experience and usability testing, is navigating industry shifts, particularly the impact of AI-driven tools and synthetic users in UX research. He discusses how AI is being leveraged to streamline data synthesis and analysis, making usability testing faster and more scal...
2025-02-1045 min
The DesignOps Aligned Podcast Show" Navigating the Future of UX Testing” - Alejandro Rivas-Micoud" Navigating the Future of UX Testing” - Act 01 - Scene 23 – Alejandro Rivas-MicoudSummaryIn this episode of DesignOps Aligned, host Naresh Shan welcomes Alejandro Rivas-Micoud, CEO of Userlytics, for a deep dive into the evolving landscape of UX research, AI, and accessibility testing. Alejandro shares his insights on how Userlytics, a global leader in remote user experience and usability testing, is navigating industry shifts, particularly the impact of AI-driven tools and synthetic users in UX research. He discusses how AI is being leveraged to streamline data synthesis and analysis, making usability testi...
2025-02-1045 min
UX SpotlightUnlocking UX Insights with Psycholinguistics & AI: Receptiviti x Userlytics Spotlight InterviewAI is transforming UX research, and psycholinguistics is playing a key role in understanding user behavior on a deeper level.In this exclusive Spotlight Interview, Nate Brown sits down with Jennifer Glista from Receptiviti, a company dedicated to integrating psychological insights into products and services.In their discussion, they explore how AI-driven audience segmentation and language analysis are transforming market research and user insights. They dive into the origins of Receptiviti, unpack the ethical considerations of AI in research, and highlight how the partnership between Userlytics and Receptiviti enhances data richness and provides more actionable...
2025-02-0730 min
SuccessionEp009 | Always Plan for Your Exit Strategy | Alejandro Rivas-Micoud on Succession PodcastIn this conversation, Alejandro Rivas-Micoud shares his extensive background in entrepreneurship, discussing his journey from starting a grocery delivery business at 14 to launching multiple startups, including Userlytics. He reflects on the challenges of navigating the startup lifecycle, the importance of succession planning, and the personal transitions that come with selling a business. Alejandro emphasizes the significance of company culture and human resources in today's remote work environment and shares his aspirations for a nonprofit initiative focused on improving human capital through mentorship.Like and subscribe to get regular updates on new episodes.The Succession Team :)
2025-01-2229 min
UXR Minds PodcastThe Userlytics and AI lowdown ft. CEO of Userlytics, Alejandro Rivas-MicoudIn this eye-opening episode, I chat with Alejandro Rivas-Micoud, the CEO of Userlytics, in this episode of UXR Minds! Alejandro takes us on a journey from his early career surveying nuclear plants to leading one of the most innovative platforms in user research.
We discuss how AI is reshaping the UX field and how Userlytics is making these advancements accessible and intuitive for researchers. Alejandro also shares his thoughts on transitioning careers, why traditional education often falls short, and how to create your own path into UX research.
This episode is packed with insights and...
2024-11-2128 min
UX SpotlightWhy CEOs Need To Care About UX - Before It's Too Late - Interview with Userlytics' Founder & CEOIn this episode, Nate from Userlytics interviews Alejandro, the CEO and founder of Userlytics.Together, they explore the world of user experience (UX) and usability testing, from its early days to today.Alejandro shares insights about his journey, starting in 2009, and how Userlytics has evolved in a rapidly changing digital landscape. They discuss the importance of UX research, especially in today’s remote work environment, and how AI is shaping the future of the industry.He argues that CEOs can no longer afford to ignore the cost of bad UX, and that in ti...
2024-09-1033 min
UX SpotlightAccessibility, Bias Mitigation, and AI in UX Research with Eniola AbioyeSarita Saffon, Principal UX Researcher at Userlytics, interviews Eniola Abioye.Eniola, born and raised in Oakland, CA is a Lead UX Researcher at Meta and the Founder of UX Outloud, a user experience research career coaching and consulting business. Eniola currently conducts research and builds research strategy in Business Messaging. Outside of work she is a thought leader, content creator and subject matter expert in user experience research and career development.In this episode, Sarita and Eniola discuss:Accessibility Testing: Eniola explains the importance of making digital products accessible to all users, including those...
2024-07-1941 min
Failing to SuccessHow to Sell to Enterprise ClientsCompany Stats:Clients: 500 global clients in 38 countries.Users: Over 2.1 million participants globally.Employees: 65Founded: 2009Episode Highlights✅ Alejandro Rivas-Micoud navigates the complexities of global enterprise sales with innovative strategies, fostering significant growth.✅ Userlytics thrives by offering detailed insights, transitioning from a startup to a prominent player with a substantial client base.✅ Persistence and adaptation are key as Userlytics maneuvers through early-stage challenges to establish a robust market presence.Episode Summary:Alejandro Rivas-Micoud, founder of Userlytics, shares his journey of establishing and growing a company that transcends traditional analytics by explaining user behaviors in dep...
2024-05-0711 min
UX SpotlightThe Value of Inclusive Digital ExperiencesInclusive and accessible products are not just "nice to haves", they are absolutely and utterly a MUST in modern times. But what does it mean to be an accessible brand? What are the legal requirements of my product and services when it comes to accessibility? (Wait what? There are legal requirements?) How much money is my company losing by not being accessible?These questions, and more, are discussed in today's episode of the UX Spotlight Podcast. Our host Nicholas Aramouni, sits down with Lisa McMichael and Brendan Ohara to delve deep into the realm of accessible brands...
2023-08-2251 min
The Dirt79. User Experience & the Power of Building Connections with Your Customers - with Alejandro Rivas-MicoudAlejandro Rivas-Micoud believes that user experience (UX) eats strategy for breakfast. As the Founder and CEO of Userlytics, Alejandro helps companies optimize their user experience by making it easy to test the user experience of their prototypes, websites, mobile apps, etc. Join Jim and Alejandro as they explore why user experience holds a key position in determining the success and widespread adoption of any product or service. 3 Key TakeawaysThe Irrefutable Power of User Experience: If you don’t think that UX is critical to a company’s success, then just think...
2023-08-0846 min
UX SpotlightBiases in UX ResearchIn this episode, Sarita walks us through the ever-important topic of biases in UX research. We go deep into how insight validity and reliability are at stake if we can't learn to acknowledge or become aware of the many biases that exist! From discussing the most prominent types to providing tips on how to overcome them and mitigating stakeholder bias in their own research, this episode is a must-listen, regardless of where you are in your UX journey.Key pointsRecognize you will never eliminate all biases, there are simply too manyAwareness is the most critical...
2023-05-1739 min
Rev Real Estate School | Top Real Estate Agent Training260 - 10 Side Hustles for Agents (That isn’t driving an Uber)If you’re a real estate agent, there’s a good chance you're entrepreneurial, driven, and know how to wear many hats in business. As such, you may at some point want to explore a side hustle (that isn’t driving an Uber). Not that there is anything wrong with driving an Uber, but it tends to be very time-consuming. In this episode, we look at 10 side hustles for real estate agents. Some of these will be real estate-related like property management and short-term rental management, but you’ll also see a few out-of-the-box side hustles! And no...
2023-01-2016 min
How to Win podcast with Peep LajaDeveloping a long-term view with Userlytics Corporation's Alejandro Rivas-MicoudSummary:This week on How To Win: Alejandro Rivas-Micoud, Founder & CEO of Userlytics Corporation, a UX testing platform founded in 2009.In this episode, Alejandro breaks down six important lessons he’s learned throughout his career. We discuss creating a strong corporate culture, deciding not to use VCs, and why people overestimate the impact of things in the short term and underestimate their value in the long term. I weigh in on the idea of 'culture eats strategy for breakfast', being your own VC, and how the best companies have high revenue per employee.Key Po...
2023-01-0921 min
Awkward Silences#108- Perfecting the UX of UX testing with Nicholas Aramouni of UserlyticsThe dual nature of research on research is exciting in itself, especially for Senior UX Researcher Nicholas Aramouni. In this episode, things get meta as we address the UX of UX research. Nicholas discusses the importance of testing everything, testing early, and testing often. He elaborates on his approach to UX research from different angles and describes the beauty (and absurdity) of what it’s like when UX researchers become participants.In this episode, we discuss:Best practices for building better UXThe UX challenges UX researchers faceImportant factors that influence UX testingThe pros and co...
2022-11-2333 min
Revenue Engine PodcastDesigning a Better User Experience With Alejandro Rivas-Micoud of UserlyticsAlejandro Rivas-Micoud is an international entrepreneur and the Founder and CEO of Userlytics. He founded Userlytics back in 2009 to provide a remote testing platform for brands looking to optimize their user experience. Since then, the company has helped thousands of businesses, including Microsoft, Google, Coca-Cola, and American Airlines. Alejandro has worked across the globe, including serving as a Managing Director at EGIS KK in Japan. He has also worked as the CEO of multiple companies in Europe and as a Mentor at the Founder Institute. Previously, he was a member of the Young Presidents' Organization. ...
2021-09-1035 min
Growing Tech Fast - The Org3D PodcastGrowing Tech Fast - The Org3D Podcast - Alejandro Rivas-MicoudConnor speaks with Alejandro Rivas-Micoud - CEO of Userlytics. Alejandro helps us understand the importance of UX when trying to get a product to standout, he also covers some of the alternative routes to acquiring funding for a start-up, and he offers advice that he wished he had when getting his first start-up off the ground.
#startups #entrepreneurship #business #tech #insight #SaaS #sales #podcast
2021-07-2831 min
Vasileia BlueΒγάλτε χρήματα με απλούς τρόπους! Μην κάθεστε άσκοπα!Μιας και η καραντίνα θα κρατήσει πολύ παραπάνω από όσο υπολογίζαμε εδώ παραθέτω κάποιους πολύ απλούς τρόπους που μπορεί ο καθένας μας να βγάλει κάποια παραπάνω χρήματα, χωρίς να χρειάζεται να έχει απαραιτήτως εξειδικευμένες γνώσεις ή να επενδύσει χρήματα! Εννοείται ότι όσο πιο πολύ ασχοληθεί τόσο περισσότερα θα βγάλει! Μακάρι να εμπνευστείτε κα να δημιουργήσετε προς όφελός σας!
Αν έχετε άλλες ιδέες εννοείται θα χαρώ πολύ να τις μοιραστείτε! Αν το θεωρείτε χρήσιμο θα χαρώ πολύ να το μοιραστείτε και να με κάνετε και tag!
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2021-01-1211 min
Digital JamLead Generation: Optimize & Measure the FunnelΑφήνουμε στην άκρη το e-commerce για να πιάσουμε το lead generation. Πως κρίνεις την επιτυχία και την αποτυχία; Πως είναι καλύτερο να χειριστείς ένα site με leads; Tracking, events, goals, conversions, heatmaps, recordings και άλλες τέτοιες κουβέντες για measurement και data.
Συνήθως, όσο πιο εύκολα παίρνεις το lead τόσο πιο κακής ποιότητας είναι.
Από τo PPC μέχρι το website και από εκεί μέχρι το τέλος του lead. On-Line ή Off-line το lead generation είναι μια διαδικασία που πρέπει να μπορούμε να την βλέπουμε ολιστικά. Δεν είμαι ζήτημα μόνο των Google Ads και του Google Analytics.
time:topic:03:00Mapping της διαδρομής του χρήστη06:00Χρήση sheet για metrics, goals, tools08:10Συζήτηση με πελάτη για τα σωστά metrics/KPIs09:45Conversions, Goals, Micro-Goals12:00Events - page metrics and customer journey13:40Performance στο lead generation site14:35Το CPA του Account & το LifeTime Value (LTV)18:00Το Conversion Rate του πελάτη (τηλέφωνα, αξιοποίηση lead)20:00Blend Data On-Line & Off-line22:50Call Tracking (Nimbata)24:00Heatmaps, Recordings (HotJar)25:45Website usability testings (Userfeel, Userlytics) 28:20Chatbots σε lead generation30:00Analytics, goals, events31:00Ας καταλάβουμε περισσότερο το audience πίσω από τα events32:00Αξιοποίηση των data και της πληροφορίας
Τι είναι το Lead Generation ρε παιδιά
Ως lead generation ορίζουμε οποιοδήποτε site/business χωρίς e-commerce που έχει σκοπό να παίρνει leads μέσα από φόρμες, τηλέφωνο, messenger ή άλλους τρόπους. Πιο κλάσικ παράδειγμα είναι τα business παροχής υπηρεσιών.
Σκεφτόμαστε τόσο ωραίους τρόπους να πάρουμε δεδομένα αλλά ξεχνάμε πως να τα αξιοποιήσουμε
Τι είναι αυτό το Funnel;
Αν μας έχεις ακούσει και σε παλιότερα podcast θα έχεις παρατηρήσει να πετάμε αρκετές φορές τον όρο funnel. Στη πράξη το funnel (χωνί;) οπτικοποιεί την διαδρομή του χρήστη μέχρι να γίνει πελάτης μας ή και ακόμα και να ξαναγίνει πελάτης μας μέσα από συγκεκριμένα marketing objectives που έχουμε ορίσει. Ένα customer journey δηλαδή το οποίο το έχουμε χαρτογραφήσει με τις κατάλληλες ενέργειες και content.
Αν τραβήξουμε όλο το Analytics μέσα στο Data Studio δεν έχουμε πληροφορία, έχουμε μόνο δεδομένα.
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2020-07-1235 min
Innonic Talk PodcastPiacelemzés - Szántai Tibor- Innonic Talk PodcastHa szeretnéd ezt videón is megnézni: Link: https://www.youtube.com/watch?v=VHzEWRR3xV4&t=2s
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előadásban elhangzó marketing eszközök:
Quora
Reddit
Social Mention
Answer The Public
Opinionmeter
Userlytics
American Fact Finder
Nielsen
Keyword Discovery
Goog...
2019-11-2533 min