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Coach Class
Amanda Downs: On Ikigai, Leadership, and Why Sales Isn’t a Dirty Word
In this episode of Coach Class, I was joined by Amanda Downs — commercial leader turned coach, facilitator, and soon-to-be author of Stepping Up to Sales Leader.Using the Japanese concept of Ikigai — your reason for being — as a guiding theme, Amanda reflects on what lights her up, how she helps others grow, and why leading a commercial team is a bit like tending a garden.Expect rich conversation on:How purpose, values, and integrity guide Amanda’s workThe link between psychological safety and leadership successWhy sales is about value, story, a...
2025-07-16
29 min
Sales Leader Secrets
S2, Ep 08: A Glamping Good Leader!
Ever thought a farm field could turn into a five-star getaway? In this episode of Sales Leader Secrets, Amanda Downs chats with Joanne Collinge, a former teacher who traded the classroom for a life on the family farm in Lancashire. What started as a challenge to bring in extra income has grown into Little Oakhurst Boutique Glamping, a rural retreat with serious charm.Joanne shares how she built the business from scratch, using creativity, second-hand materials, and sheer determination. With no background in sales or marketing, she learned as she went, often with her daughter by her...
2025-07-01
29 min
Sales Leader Secrets
S2, Ep 07: Lee Personius on Leading Growth, One Pizza At A Time
Have you ever wondered how a small food startup with just four people became one of the UK’s leading names in the food-to-go industry? In this episode of Sales Leaders’ Secrets, Amanda Downs sits down with Lee Personius, founder and CEO of Tugo.From humble beginnings in a rundown trading estate, Lee has grown Tugo into a £22 million business and he’s aiming to double that in the next decade. He shares how he secured early investment, won over big customers, and maintained a close-knit team culture along the way.Tune in to l...
2025-06-03
29 min
Sales Leader Secrets
S02, Ep 06: Leading Potential through Direct Sales with Babette Ogden
Have you ever wondered what it truly takes to unlock the leadership potential in others and transform lives through a career in direct sales? In this episode of Sales Leaders' Secrets, host Amanda Downs sits down with Babette Ogden, a seasoned direct selling leader whose journey spans from her early days at Avon in South Africa to her current role as Regional Sales Manager for The 1:1 Diet (formerly Cambridge Weight Plan). Together, they dive into Babette’s inspiring story, unpack the unique challenges and life-changing impact of direct selling, and explore why building relationships and fostering confidence are...
2025-05-06
30 min
Sales Leader Secrets
S02, Ep 05: The Authentic Leader Lens with Katey Coleman
Are you ready to redefine your sales leadership approach? Join your host, Amanda Downs, as she sits down with Katey Coleman, Associate Director at Carl Zeiss. With over seventeen years of experience, Katey shares her journey from being a young sales manager at only 20, to leading cross-functional teams today. Discover her secrets to maintaining team engagement, fostering emotional intelligence, and navigating the challenges of stakeholder management. Whether you're on the cusp of your leadership journey or looking to refine your skills, this episode is full of insights that will elevate your sales leadership. Tune in and unlock new strategies...
2025-04-22
26 min
Sales Leader Secrets
S02 Ep 04: Leading Customer Connections with Pete Gillett
What drives successful sales leaders to embrace change and thrive in an ever-evolving marketplace? In this episode of Sales Leader Secrets, Amanda Downs talks to Pete Gillett, a pioneer in CRM systems and lead management, to uncover the secrets behind leading customer connections and fostering team motivation. Discover how Pete's journey to becoming a dynamic sales leader offers invaluable insights into nurturing a productive workplace culture and leveraging the power of personalised marketing in the digital age. Get ready to be inspired by a leader who not only champions innovation but also values the importance of a supportive and...
2025-03-25
36 min
Sales Leader Secrets
S02, Ep 03: Championing Health & Nutrition with Holly Thallon Steenson
Curious about the secrets behind a thriving family business in the world of vitamins and supplements? Amanda Downs sits down with Holly Thallon Steenson, the Managing Director at Viridian Nutrition, the UK’s leading brand in pure vitamins and supplements. Holly shares her unique journey from event management to stepping into her family's business, emphasising the importance of values, curiosity, and championing causes that matter. This episode offers invaluable sales insights and motivational advice. Join us and learn how to cultivate purpose, passion, and success in your business journey!Here are the Highlights:00:00 Introduction...
2025-03-11
31 min
Sales Leader Secrets
S02, Ep 02: Leadership Growth Through Acquisition
Ready to unlock the secrets of exceptional sales leadership? Amanda Downs sits down with Bethan Mellor, the head of account management at FE Fundinfo, a leading financial data company. From navigating the complexities of integrating multiple companies to fostering a culture of integrity and collaboration, Beth shares insights from her impressive journey in the financial sector. Whether you're an experienced sales leader or aspiring to be one, this episode is packed with wisdom that'll help you and your team scale new heights. Tune in and transform the way you approach sales leadership today!Here are the Highlights:
2025-02-26
25 min
Sales Leader Secrets
S02 Ep 01: The Organic Leadership Journey of Os Quiros
Unlock the secrets of sales leadership with Os Quiros, a sales visionary who transformed his career from selling shoes in his school holidays to becoming the CEO of National Organic Products. In this episode your host Amanda Downs sits down with Os to talk about his remarkable journey, exploring the wisdom and strategies he gathered along the way. From his early steps in sales at Colgate-Palmolive to reshaping team dynamics at Kerry Foods, Os's experiences offer insights to any sales leader aspiring to inspire and drive success. Join us for a conversation filled with lessons on leadership, culture transformation...
2025-02-11
36 min
Sales Leader Secrets
Ep 12: The most famous shop in the world with Anna Moir - Deputy Retail Director for Harrods
What are the secrets behind running one of the world’s most iconic department stores? Amanda sits down with Anna Moir, the Deputy Retail Director at Harrods, who shares her extensive knowledge gleaned from three decades in the industry. From core leadership qualities to harnessing talent during peak times, and the importance of authentic leadership, Anna provides invaluable advice for aspiring retail leaders. Tune in to uncover the intricacies of retail management, especially during peak times and learn what it takes to thrive in such a dynamic environment. Join us for an episode rich in wisdom, practical tips, and in...
2025-01-21
34 min
Sales Leader Secrets
Ep 11: Unfreezing Potential with Shaun Smith - General Manager UK & Ireland at Birds Eye Foods
Unlock the secrets to becoming an extraordinary sales leader with insights from Shaun Smith, General Manager at Birds Eye UK and Ireland. Hosted by Amanda Downs, we're getting into the essence of mastering sales and leadership basics, the necessity of relentless improvement, and the unrivalled value of passion and authenticity in your professional journey. Shaun shares his 20+ years of expertise, stories of significant career milestones, and his heartfelt advice on leadership, customer relations, and creating a lasting positive legacy. Here are the Highlights:05:53 Understanding business end-to-end on tight margins.11:57 Competitors a...
2025-01-07
30 min
Sales Leader Secrets
Ep 10: Community Connection with Charly Andrews
How can a leadership philosophy centred around kindness, integrity, and genuine care make you a pioneer? Amanda Downs sits down with Charly Andrews, a revolutionary leader who turned a stadium into a hub of community resilience during the COVID-19 pandemic. From transforming locations to orchestrating unforgettable events and concerts, Charly shares her unique insights on building meaningful relationships, leading with kindness, and thriving through challenges. Tune in to discover how mastering the art of empathy and authenticity can skyrocket your success in sales and leadership.Here are the Highlights:06:26 How Charly managed sales during the...
2024-12-17
32 min
Sales Leader Secrets
Ep 09: Harvesting New Heights with Jon Cummings
Join us as we explore the business of vertical farming. Amanda sits down with Jon Cummings - a seasoned leader who has seamlessly navigated between retail buying and supply chain management. He brings a wealth of experience to the ever-evolving world of vertical farming. Sharing stories from his time in the meat industry, his strategic moves across major players like Kerry Foods and Morrisons, and his latest venture as the Commercial Director of Fisher Farms. Tune in to discover the secrets behind his success, as he reveals the art of cross-functional collaboration, the nuances of leading diverse teams, and...
2024-12-03
31 min
Sales Leader Secrets
Ep 08: Leading the Brand Story with Sue McVie
Uncover the secrets behind successful commercial strategies and powerful storytelling to boost your sales. Amanda chats to Sue McVie about her extensive career - from her initial field sales role at McVitie's to becoming a visionary trade marketing director at Walkers and beyond. Tune in to learn how Sue blends extroverted energy with introverted reflection, combats imposter syndrome with data, and emphasises the transformative power of storytelling in sales.Here are the Highlights:04:07 Transitioning to leadership: understanding diverse leadership styles.09:37 Learning leadership on the job through authenticity.13:19 Coping with self-doubt through...
2024-11-19
37 min
Sales Leader Secrets
Ep 07: Navigating the Sales Leadership Journey with James Guy
We are exploring the highs and lows of sales leadership in this episode of Sales Leader Secrets. Amanda Downs welcomes James Guy, the Group Commercial Director for New England Seafood, who shares his remarkable transition from archaeology to leading some of the UK's most prominent brands. James shares his unique insights, hard-earned lessons, and transformative strategies that have propelled him to the forefront of the sales industry. Whether you're steering a sales team or aspiring to new heights in your career, listen to gain insight from James’s sales leadership journey.Here are the Highlights:01:15 Fr...
2024-11-05
28 min
Sales Leader Secrets
Ep 06: Building Brilliant Sales Teams with Clare Bocking
Unlock the secrets of sales success with powerhouse Clare Bocking. From her early days selling household names like Uncle Ben’s, Dolmio, Pepsi, and Robinsons, to leading a commercial team of over 80 people, Clare has navigated the intricate world of sales with expertise and charisma. In this episode, Amanda sits down with Clare to learn about her journey, insights, and the transformative power of authentic leadership and building a great sales team.Here are the Highlights:00:45 Performing arts laid the foundation for sales success.05:26 Managing stock and influencing depot managers was essential....
2024-10-22
28 min
Sales Leader Secrets
Ep 05: Leading Sales Teams through Uncertain Times with Ian Garrett
From working the supply chain to becoming a formidable leader in sales - Ian Garrett, Category Commercial Director at Samworth Brothers, joins our host Amanda Downs to share his journey. They explore the shifting dynamics of the retail industry, and particularly how Brexit, COVID, and the cost of living crisis are reshaping the landscape. Ian sheds light on the frequent price movements and the necessity to adapt to ever-changing shopper habits. Join them as they discuss how to manage teams amidst cost increases, emphasising the importance of building resilience, maintaining morale, and adapting to the shift toward remote work...
2024-10-08
33 min
Sales Leader Secrets
Ep 04: "Coming Clean in the Sales Kitchen", with Cara Williams, Sales Director for Hobart UK.
What are the mechanics of successful sales leadership? Amanda sits with Cara Williams, Sales Director for Hobart UK, to explore the residual impacts of COVID on the sales industry, the art of managing customer expectations, and the pivotal role of clear communication in building high-performing teams. Cara brings a wealth of experience from her broad career with major brands, offering invaluable advice for aspiring sales leaders and sharing her journey of authenticity, empathy, and strategic leadership. Tune in as we uncover the secrets of thriving in the competitive world of sales with insights that are as practical as they...
2024-09-24
30 min
Sales Leader Secrets
Ep 03: Brewing Success: Matthew Huffer's Recipe for Market Domination
Amanda Downs sits down with Matthew Huffer, UK Market Director at Taylors of Harrogate, to talk about the dynamic world of sales leadership. Their conversation covers the challenges new sales leaders face, such as transitioning from manager to leader, and the importance of empowering team members to achieve results in their own unique ways. Matthew reflects on his 13-year journey at Taylors of Harrogate, where he has played a pivotal role in expanding the Yorkshire Tea brand to a commanding 40% of the UK market. As the newly appointed UK Market Director, he's spearheading efforts to integrate sales and marketing...
2024-09-03
36 min
Sales Leader Secrets
Ep 02: Caffeinated Growth: Matt Spencer's Caffè Nero Journey
Amanda Downs talks to special guest Matt Spencer, the Commercial Director at Caffè Nero and a pivotal figure in the organisation's remarkable growth from 300 to over 1000 stores. Matt takes us through his fascinating journey – from buying coffee at Sainsbury's to managing key supplier relationships and navigating leadership challenges at Caffe Nero. He shares invaluable insights on maintaining integrity, building trust, and the importance of alignment in achieving business objectives. Matt also discusses the complexities of the current retail landscape, discussing the impact of COVID and Brexit on the labour market and supply chain. Join us as Amanda and Matt rev...
2024-09-03
39 min
Sales Leader Secrets
Ep 01: Communication is the Key to Sales Success with Tom Redman
Big Bus, Big Dreams! Insights from the Managing Director of Big Bus Tours. In this first episode of Sales Leader Secrets your host, Amanda Downs, and very special guest, Tom Redman, share expertise on leadership, team building, and the powerful role of communication in sales management. Tom's journey is nothing short of inspiring - from working as a blue coat at Pontins to becoming the managing director of one of the most iconic hop-on, hop-off bus tour companies in the world. Tom shares his incredible career trajectory, diving into the invaluable lessons he learned along the way, from effective...
2024-09-03
31 min
Sales Leader Secrets
Coming Soon - Sales Leader Secrets
It’s time to explore the world of sales leadership with Sales Leader Secrets!Leading sales can feel like a daunting and sometimes lonely journey. As the lifeblood of every business, you’re on the front lines, juggling customer relationships while inspiring and motivating your sales team. But how do you know if you’re truly on the right path?That’s where Sales Leader Secrets comes in. Join our host, Amanda Downs, Director of Commercial Leadership at The Uspire Partnership, as she interviews some of the most successful directors in the industry.Want to...
2024-08-09
01 min
Green Business With Impact
Increase sales with Amanda Downs
Is sustainability just something that salespeople shy away from? Or is it more something that can be an asset in sales? Yes to the final question, according to my guest today. Sustainability presented and packaged correctly is a major potential sales superpower – if they can communicate it correctly to the customer. My guest today is Amanda Downs, who has more than 35 years of experience in sales. She works with commercial leaders and their teams on strategy and one of her key points is: Sell to the customers “why”. For a sales department, this does not necessarily come easy a...
2024-06-06
43 min
Every L Podcast
Ep 31 | From Isolation to Inspiration & Overcoming Lockdown Anxiety feat. Verral Paul-Walcott
In this episode of Every L Podcast, I sit down with guest, Verral, to discuss his struggles and how he overcame them. Verral delves into his experience with anxiety, and how it has given him a unique perspective on life. He discusses the pressure of social media and encourages listeners to embrace their unique qualities rather than trying to fit in with societal expectations. Verral also shares his work in helping the homeless and families in need, offering guidance on how organizations can get involved. A bit more about Verral and C86erz: C86erz i...
2023-03-27
1h 00
The Coach's Journey - build a coaching business with integrity
Episode #23: Daphna Horowitz - The Thrill-Seeking, Adventure-Loving CEO Coach
Daphna Horowitz gets bored easily. And it is boredom – or rather, the rejection of it – that has taken her to the top of Mount Kilimanjaro, helped her build a global business, and turned her into an eminent coach of CEOs and future leaders.Inspired by her former career as an actuary and her thrill-seeking instincts, Daphna blends an analytical approach to coaching with a desire to connect authentically and help her clients find their ‘why’.The unique way in which she provides help to high achievers – who often struggle to ask for it – shines through as she talks...
2021-03-04
1h 54
#GetSocial - The Connected Leader Podcast
Get Social - The Connected Leader Podcast - Amanda Downs, Director of Commercial Leadership, Uspire
In this episode of the Get Social Connected Leader podcast I'm delighted to interview Amanda Downs. Amanda is director of Commercial Leadership at Uspire where she challenges and supports leaders in organizations of all sizes to energize their people, making sure that their impact and what they intend to achieve literally bursts out at the end of the pipeline for customers. In these unprecedented times, this time of lockdown and social distancing, Amanda brings her thoughts on how to stay close to your team and customers so they are still with you when we're all through this, focusing on...
2020-03-31
00 min
The Reluctant Leader Podcast
Series 2 Episode 2 Amanda Downs
Mark talks to Amanda Downs about the importance of Genuineness and Positive Regard to get better results Find out more about Amanda and Uspire at www.uspire.co.uk Connect with Mark on Linkedin https://www.linkedin.com/in/markterrellreluctantleader/ More info about the Reluctant Leader Academy here https://www.thereluctantleader.academy/
2019-03-15
32 min