Shows
Google Ads Podcast by Guided PPCEp 37- Google Ads Power Hour with Uzair KharawalaJoin us today for a power-packed Google Ads Power Hour with PPC industry veteran, founder of SF Digital Studio, and our beloved Google Ads Guardian Angel, Uzair Kharawala. Uzair graciously conducted a YouTube Ads masterclass for our 14-Day Google Ads course in February 2022, which changed many lives and continues to empower hundreds of aspiring Google Ads experts. Uzair's insights also inspired the creation of the Guided PPC YouTube channel and livestream.
I am thrilled, humbled, and honored to host him on this episode of Google Ads Power Hour. Come prepared with your questions, and let's learn and...2024-04-251h 56
The Google Ads PodcastWhy Every Business Needs a YouTube Channel: The Benefits of Video Marketing with Uzair KharawalaGet ready to unlock your full potential with a YouTube channel! In this video, Kasim interviews the godfather of the Solutions 8 Youtube channel, Uzair Kharawala, co-founder of SF Digital Studios. They share why every business needs a YouTube channel and the growth opportunities of having one.From establishing a stronger online presence to engaging with your audience, a YouTube channel can significantly impact your business growth. It can help increase your brand's reach and offer a unique platform to showcase your products or services to potential customers and create connections for business growth. 2023-06-1912 min
Google Ads Like A BossHow To Learn Google Ads For Free - How To Teach Clients About Google AdsThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
If you want to be the best Google Ads marketer you can be, we’re here for you!
Okay, Hey Uzair loved your video. I had a general question about business reputation. Okay, My question is, how exactly do you teach your clients Google Ads while working with them? Courses, videos, software, tutorials. Okay. I know sustaining clients is very important to build trust, to get results delivered faster and build the most efficient wa...2023-04-2506 min
Google Ads Like A BossFarzana’s Podcast with Mark De Grasse at Traffic & Conversion SummitThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Struggling to build long-lasting relationships with your clients? Farzana Kharawala spoke live to Mark De Grasse at T&C 2022, and here are some of her top tips on how you can be consistent with your clients to build long-lasting relationships with them.2022-11-1807 min
Google Ads Like A BossWhat Is The Most Effective Marketing Strategy?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Most effective advertising methods? So my method is simple. I want to reach my audience at every possible touch point, beat on Google, YouTube, Display Network, Gmail, Discover, Facebook, Instagram, TikTok, wherever they go, I want to follow them. And that is going to be your most effective advertising method. My best analogy for this is if you want to win a war, you need to attack from the air, by the sea and by land. You can't just send in a...2022-09-1603 min
The DigitalMarketer PodcastShould You Focus on Quality or Quantity with Uzair KharawalaOn today’s episode, host Mark de Grasse talks to Uzair Kharawala, a Google & YouTube Certified Partner and the co-founder of SF Digital Studios. Uzair is not afraid to say that marketers should be creating content. But the big question is, how much content is enough, and does frequency of posting play a part in the equation? According to Uzair, quality content will always beat quantity of content. However, if you want to grow your brand’s reach quickly, quality and quantity go hand-in-hand.Listen in as Uzair settles the debate on quality versus quantity content. He also...2022-08-1919 min
Google Ads Like A BossMark de Grasse Review & Feedback For Google Ads Like A Boss (Google Ads Training Program)The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Hey, guys. I’m Mark de Grasse, president at DigitalMarketer. And I want to say a quick word about Uzair. Between his years of experience, the thousands of businesses that he served, and just his daily dedication to video content, I definitely recommend that you talk to him. If you want to expand your presence online, specifically on YouTube or with Google AdWords or a bunch of different ad platforms, talk to Uzair. He will help you out. And we definitely recommend hi...2022-07-2000 min
Google Ads Like A BossJames Kennedy (CBT Abu Dhabi) Review & Feedback For Google Ads Like A Boss (Google Ads Training Program)The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Hi, I'm James Kennedy. My wife is Dr Sharyn Kennedy. She's a psychologist and I'm a couple therapists. And we work out of the United Arab Emirates. Actually, in Abu Dhabi. And we do business with people that are here and also people online. And now we were struggling with our business in terms of the amount of Google AdWords, the amount of business we were getting from Google AdWords.
Now out of, I guess, desperation, we saw the ad...2022-07-1301 min
Google Ads Like A BossMarketing 32 Review & Feedback For Google Ads Like A Boss (Google Ads Training Program)The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
So we started working with Uzair several months ago. We had an issue with the structure of how we were actually implementing our agency when it came to Google Ads and Uzair came recommended, very highly recommended from several other colleagues of mine. And actually, once we were referred to him, I actually started seeing him everywhere because he ranks for practically everything Google Ads online. So that definitely was a help in getting us to work with him. And since working...2022-07-1201 min
Google Ads Like A BossDennis Yu (BlitzMetrics) Review & Feedback For Google Ads Like A Boss (Google Ads Training Program)The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Google Ads Like A Boss is the best Google Ads training program for agencies struggling to manage their Google Ads campaigns. Listen to what Dennis Yu is saying about Google Ads Like A Boss.
Hey, guys. Dennis Yu here, and I want to tell you about a program called Google Ads Like A Boss. My friend who's there, Uzair Kharawala, has been doing Google Ads for 27 years. I've seen him grow over the last few years. And when we were...2022-07-1100 min
Google Ads Like A BossAtiba De Souza Review & Feedback For Google Ads Like A Boss (Google Ads Training Program)The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Atiba is a world authority in SEO & Video SEO. If you want to get your content ranked in Google, he’s your man. Here’s what he had to say about Google Ads Like A Boss.
Hi, I'm Atiba De Souza of Client Attraction Pros. We are an SEO content marketing agency and I've known Uzair and Google Ads Like A Boss for well over a year now and guys, let me just tell you, if you're in a place wher...2022-06-2701 min
Google Ads Like A BossAn Informal Chat with Atiba De Souza & Christina Hooper At DigitalMarketerThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
An Informal Chat with Atiba De Souza & Christina Hooper At Digitalmarketer.
Hey, everybody. I'm Atiba and welcome and today, it's just a couple of us sitting here but I gotta introduce who I'm here with like I'm known for the hat. Yeah, you get that but right here, this is Uzair. This man right here is the world leader in Google and YouTube ads like seriously world. The universe leader. Uh oh. You know what? I didn't check his stats...2022-06-2508 min
Google Ads Like A BossSolutions 8 Review & Feedback For Google Ads Like A Boss (Google Ads Training Program)The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
My name is Kasim I’m the founder and CEO of solutions 8 and I’m making this video for my buddy Uzair and his agency coaching program I have to tell you there are very few people that I think are as skilled as Uzair is specifically in the agency space I don't know of any agency owners that are as good as he is when it comes to processes automation, talent acquisition, as a matter of fact, my YouTube channel wouldn't exis...2022-06-2400 min
Build Your TeamKing of YouTube Ads, Uzair Kharawala, Shares the Merits and Building the Team for Video MarketingUzair Kharawala from SF Digital, is one of the world leaders in video marketing. He is a YouTube-certified professional - a recognized authority in the fields of asset monetization, channel growth, content ownership, and content strategy. He also built a fantastic team as well. In this video, Uzair Kharawala shares his insights on what it takes to succeed in video marketing. So, if you’re looking to get into video marketing or take your business to the next level, then this video is for you!----------------------------------------------------------------------------------------------------------------------------------------Connect with Uzair!!Uzai Kharawala Website: ht...2022-05-2713 min
Google Ads Like A BossIs Google Ads Only Search Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Is Google Ads only search ads? Not at all. Google is more than the Google page. So what search ads mean is when you go to Google and you see the four ads at the top those are the what we call the Google is much more than search. It has got a video which is on YouTube every time you go to YouTube you see a pre-roll video which comes up before the actual videos plays which we called in-stream or...2022-03-3004 min
Google Ads Like A BossHow To Deal With Text Ads Disapproval Reasons?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Reasons for disapproval of text ads, loads of reasons there could be. Google will usually tell you that if you have got excessive capitalization or the grammar is not correct because they don't want to show a really bad ad on their platform, right? Google wants to give why do we love Google is because we get the best experience. We won't see any ads with which has got you to know words which we shouldn’t have typos or grammatical errors an...2022-03-2901 min
Google Ads Like A BossWhy Don’t Conversions Match Between Google Analytics And Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Conversions are recording in Google Analytics but not in Google Ads even though accounts are linked to any ideas. So I presume that conversion came through Google Ads. There will be a lag by the time the conversions come through into Google Ads and trying to match Google Ads and Analytics is never going to happen.
There will always be some discrepancy is good that you are linked analytics and ads and you're importing those analytics goals or events in...2022-03-2501 min
Google Ads Like A BossHow To Find Buyer Intent Keywords For Google AdsThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
What tools can we use for more customer intent keyword research? There is Spyfu as well SEM rush. There are loads and loads out there. We tend to just use the keyword planner, to be honest with you. But that's where all of these apps and software take the data from Google. That's where it originates.
So and also as long as you keep an eye on your search term queries. That's a gold mine as to what people are...2022-03-2400 min
Google Ads Like A BossWhat Is GCLID In Google Ads And How Can You Use It?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
So Google click ID and this is what referring to Mike was referring to is the auto-tagging. If you are generating leads especially and you want to track okay let me go back a bit. When your conversions happen offline IE in my funnel and my case and this is a really good example somebody will opt-in watch the webinar or the master class or the VSL then they'll book into the calendar that's booked.
That's a conversion done. They...2022-03-2301 min
Google Ads Like A BossWhat Is The Best Type Of Campaign In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
The type of campaign you create in Google Ads has a significant impact on how you advertise. Which campaign type is right for you? Watch the video to learn more.
What is the best type of campaign in Google Ads? There isn't any. It really depends on the goals of your campaign whether it's brand-building, top of the funnel, middle or bottom of the funnel campaign. Shopping campaigns, lead generation, video, search, display, so many different touchpoints as well.
2022-03-2202 min
Google Ads Like A BossHow Long Does It Take To Optimize A Google Ads Campaign?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
How long does it take to optimize my Google Ads campaigns? Again it depends on the budget. If you are spending hundreds or thousands of dollars or pounds in a day. Obviously, you're going to get more data into the account a lot more quickly than if you were spending 10 or 15 pounds a day. So it really depends on how small or big your budget is.
And optimization is not a case of set and done and forget. It is...2022-03-2101 min
Google Ads Like A BossWhy Should You Bid On Brand Terms?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Why should I bid for my brand terms when my organic ranking is number one I don't want to pay Google for the click why wouldn't you pay Google for that click why would you let your competitors to come above your organic because as I said earlier on the ads come up at the top and I've just shown you that right the ads come at the top and then the organic rankings I can bid on your brand terms, your...2022-03-1802 min
Google Ads Like A BossGoogle Ads Vs SEO - Is SEO Better Than Google Ads (PPC)?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Is SEO better than Google Ads? okay, this is again a very commonly asked question is PC better than Mac, Nikon better than Canon, Google Ads better than SEO or Facebook. You need to do both. And the SEO has got no effect on your Google Ads and Google Ads has got no effect on your SEO. Now, Google is in the business of getting clicks. That's how they get paid and make money. 98% of their revenue I believe comes through Google...2022-03-1704 min
Google Ads Like A BossHow Much Budget Do You Need For Google AdsThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
how much budget do I need for Google Ads? And this is I think one of the most common questions which is asked by many or how much budget do I need? And my reply to this question is, first of all, if you are new to Google Ads, you've not run any campaigns before use or set up a budget that you are comfortable losing. Now, I'm not saying waste your money, throw away the budget, give all your cash to...2022-03-1502 min
Google Ads Like A BossHow To Get Your Ad In First Position On GoogleIf you want to get your ad to rank in the first position on Google, you need to consider your bids and budgets. Watch this video to learn more!
How do I get my ads to rank number one in Google Ads? This used to be quite common when we had that average position before. Now obviously we don't have the average position anymore in Google. So all you can do is to see the search impression share, the search impression lost by budget or by ad rank and so on. And see how competitive your bids...2022-03-1502 min
Google Ads Like A BossGoogle Launches New Experiments Page in Google AdsThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Okay then we have this is the most exciting stuff which has been announced especially for those of you who are running experiments. So this is really really good news and we have already started to see how easy and effortless it is now to update and sync the experiments with the campaign. So what the problem was before previously when you were running an experiment meant that you had to first create a campaign draft and then test that draft separately...2022-03-1103 min
Google Ads Like A Boss3 Changes To Google Ads Automated ExtensionsThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
The other one is the three changes coming to Google Ads automated extensions and this is through our courtesy of our friends at searchengineland.com. So Google has just announced these three changes. A type of ad extension that is created dynamically for your ad when it's predicted to improve your performance.
Now, what that prediction is? Only Google knows. Here's what's changing. Automated and manual extensions can be shown together. So starting sometime in mid-March, automated extensions can be...2022-03-1002 min
Google Ads Like A BossGoogle Confirms Standard Shopping Campaigns Will Remain AvailableThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Google have just confirmed that they are going to continue with the standard shopping campaigns and they're not going to stop them. So, what they've announced is standard shopping campaigns will remain in Google Ads for the foreseeable future. However, smart shopping are going away. And will transition into performance max later on between July and September. So any smart shopping which you may be running. They are going into performance max. And here's a little table which is courtesy of manual...2022-03-0902 min
Google Ads Like A BossHow To Get Clients For Digital Marketing Agency In 2022The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
I've seen your video about finding clients to do the digital marketing for them, okay? I'm planning for a start-up. Could you please suggest how to go about finding clients in India briefly? So, it could be anywhere. Olive Whether it's in India, US, UK, the process is the same. You need to get in front of your audience. Now, you can either do it offline by going cold calling, knock to knock doors. Presenting yourself to potentially new clients and tell...2022-03-0705 min
Google Ads Like A BossWhy Google Ads Account Suspended & How To Fix Suspended Google Ads Account?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Why Google Ads account suspended every time when I create an ad I'm not using any company name and other but account is suspended it could be any number of reasons it's not about using an any particular company name or using an if you are using a trademark your ads will get disapproved if you are selling products where you are infringing on somebody's trademarks or copyrights or somebody is selling fake goods they will get suspended straight away or as...2022-03-0402 min
Google Ads Like A BossWhat Is ROAS In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
What is ROAS in Google Ads? Good question. So ROAS is Hasanul return on ad spend. Every time you give a dollar or a pound or whichever currency you have to Google how much are you getting back then you need to work out what is a breakeven ROAS the bare minimum where you it is not costing you money to run ads and what is a profitable ROAS and what I mean by this in simple terms what you want to...2022-03-0202 min
Google Ads Like A BossWhat Is Dynamic Search Ads In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
What is dynamic search ads and should I use them? Yes, absolutely. So, we call them the DSA dynamic search ads. It's super simple and easy to set up. First of all, secondly, you don't have any headaches with the keywords. No, writing responsive search ads has got to up to 15 headlines and four description lines. All you do is set the targeting I as to what Google should look at on your website. Google is going to scan your category pages...2022-02-2303 min
Google Ads Like A BossWhat Is Payment Threshold In Google Ads, And How Does It Really Work?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
So here's the thing. I've added the card on our Google Ads account and put £250 into start, okay? It says the payment threshold is 50 pounds. My question is, can I set my monthly campaign budget to £1000 or should I just stick to £250 per month? I hope you'll help me, please. Thank you.
Thanks, Karen for sending in the question so you put in the card that's fine and you put in £250 into your account no problem the payment threshold is £50 which...2022-02-2202 min
Google Ads Like A BossWhy Should You Avoid Google Ads Auto-Applied Recommendations?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
I got a call from Google Manager Bangalore okay they activated my auto recommendation and I'm not satisfied how to get back to my previous setting and cancel all that settings which they recommended oh dear okay so what you will need to do is to go back into your change history tab and see what changes were made and then you'll have to redo them you can't just click a button and change those or bring that account to your previous...2022-02-2202 min
Google Ads Like A BossGoogle Partners Promotional Offers: $500 Additional Credit For All New ClientsThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
So we got this offer a great offer in fact from Google Ads which is for $500. So what they're going to do is they're going to match the $500 ad spend. So your account will get credited with $500 as soon as you spend $500 in your account. It is only available for Google partners such as our company. So if you are new to Google Ads or you haven't started yet then please get in touch with me. We are able to get this...2022-02-1801 min
Google Ads Like A BossHow To Optimize Performance Max Campaigns?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
How to optimize performance max campaigns? Great question and more and more people are asking about this now because Google is taking all the controls away from us. Just like I said earlier on, now we are not unable to exclude the Google display network from showing our video ads. You have got to run with it and leave with it.
Performance max campaigns is going to eat up everything right now. It is performing as well for us for...2022-02-1602 min
Google Ads Like A BossHow To Choose The Best Keywords For Google Ads Search Campaigns?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
How to get the perfect keyword for my search campaigns? Go to the keyword tool in Google Ads. Search for your keywords and then look at which ones are the most relevant. The perfect keyword is a keyword that has got intent in it. If somebody is looking for let's say how to make a pizza there's no intent to buy the pizza. If you are a pizza delivery restaurant or a restaurant. Right?
But if I look at a...2022-02-1501 min
Google Ads Like A BossWhat Is The Minimum Budget For YouTube Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
What is the minimum budget for YouTube ads? It really depends on how many campaigns you are running at the same time. So, the way we run it is we will have at least 5 to 10 campaigns running. So, one campaign, one ad group, one targeting and five ads, three to five ads, right? We might have ten, we might have twenty, campaign running at the same time but when we start and the account has got zero data in it we start...2022-02-1403 min
Google Ads Like A BossWhy Your GDN Campaign Is Not Performing Well?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
We had a GDN campaign running profitably for about six months on TCPA but suddenly it's off the track how to troubleshoot this campaign for the past three months is not working well try changing the creatives because there is also what we call ad fatigue so if you have used a video in the responsive display ad, images change it happens quite often and see how that works because if it has been working well the audience is working well or...2022-02-0800 min
Google Ads Like A BossWhat Are The Pros And Cons Of Smart Shopping Campaigns?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Smart shopping allows us to hit from all angles though it serves on everywhere yeah but then with smart shopping you don't have any control that is the other problem so with smart shopping what you need to think of it like a game of football you got 11 players right if the keeper or the goalie does not pass the ball forward and then the other team members don't pass the ball to the striker who tends to score the goal and...2022-02-0301 min
Google Ads Like A BossWhy Google Ads Certification Doesn’t Matter?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
It is any certification is good, right? You're learning. So, whether it's from Google or from somewhere else or you're joining courses like sessions like these you will learn and then you got to implement those things which you have learned into and practice them in Google Ads and not by just signing up to courses and I've seen many people they just sign up for courses after courses but don't take action. They'll just buy my course then they'll buy somebody...2022-02-0200 min
Google Ads Like A BossWhat Are The Best Google Ads Local Campaign Type And Structure?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
What is the best local campaign type and structure for a local plumber, cleaners, and electrician? For local plumbers call ads they work very well. We've got campaigns spending tens of thousands of dollars per month for not a local plumber but in a statewide area so the majority of the work or calls or conversions come through the calls because if you got a leaking pipe or a toilet or a sink you don't want to be filling in a form...2022-01-3101 min
Google Ads Like A BossHow To Exclude Mobile Apps From Display Campaigns?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
How to exclude all the app categories in one single step for the display campaign? Good question the only way you can do this is through the Google Ads Editor so the editor is a workflow tool by Google Ads free of charge very few people know about it or know of it and those who know of it don't know how to use it properly. So it's only through there. You can exclude the apps from the GDN.2022-01-2800 min
Google Ads Like A BossHow To Do Keyword Research For Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
What is the best practice for a complete keyword research report? Okay, what many marketers do and I have seen this a lot that they overcomplicate a lot and they make things very complicated whereas I want to keep things very simple so for example, the way we are would start a campaign is pick out 10, 15 keywords put them in an ad group sort them out and as the search term queries let the search term query report tell you what people...2022-01-2701 min
Google Ads Like A BossWhat Is Dynamic Remarketing In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Can you explain dynamic remarketing and the best place to learn it? There isn't much on it on YouTube or you can make a video on it. I believe we have got some videos on dynamic remarketing. I'll try and put this after we finish the call in the comments underneath. But what dynamic remarketing does is usually is used for e-commerce websites.
So if I went on to a website and looked at this product right or a cup...2022-01-2401 min
Google Ads Like A BossHow To Learn Google Ads For Free?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
How to start Google Ads learning experience with minimum cost. Well, you are here right now. Zero cost over here. We have over a thousand videos on our channel. So, you might as well cancel your Netflix subscription and you can binge-watch as much as you want.2022-01-2100 min
Google Ads Like A BossHow To Calculate Starting Google Ads Budget For Client?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
How to plan a Google Ads budget for a client? Can you explain in brief what things to keep in mind? Great question. And this is I think one of the most asked questions that how do I allocate or start with a budget. So you got to have a starting budget, right? The way I do I tell my clients is we need to have a minimum of and I'm talking about small clients minimum of 20 clicks per day on your...2022-01-2002 min
Google Ads Like A BossHow To Set Up A Display Campaign In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Today I'm going to go through the setup of setting up a Google Display Network campaign a lot of people get confused as to how to target, how to set up so I'll try and simplify as much as I can today I'm I'll show you how we set up Google display campaigns.2022-01-1914 min
Google Ads Like A BossWhy Google Ads Call-Only Ads Is Getting Clicks But No Calls?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
So those of you who don't understand Urdu or Hindi what he is saying is call nahi aata hai sirf click hota hai kya kare help me. Okay. So what he is getting is he's only getting clicks and no calls. So again what you want to look at is what I just said IP. Look at the IP. If you find that a lot of clicks are happening on your IP or from a single IP or IPs then exclude them...2022-01-1802 min
Google Ads Like A BossUnique Restaurant Promotion Ideas That Bring In CustomersThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
What do you recommend for local restaurant offers? Well, the most popular offers are the happy hour offers or you can have an offer, book a table for four, get a bottle of wine or book a table between times when they are not very busy. So, let's say between 5 and 6 PM and get a buy one get one free or a free dessert or a free starter that you can be as creative as you want with these offers and there...2022-01-1701 min
Google Ads Like A BossWhat Is IP Address Exclusion In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
What is IP address exclusion in Google Ads? Unfortunately, a lot of click fraud happens when it is clicked by your competitors on your ads to deplete your daily budget. This happens quite a lot. Google does have a very sophisticated they call it the invalid click systems and place but even then you will get people clicking on your ads.
You can either if you can find the same IP address coming through and you can see that lots...2022-01-1501 min
Google Ads Like A BossWhat Is Frequency Capping In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
What is frequency capping in ads? So, you cap your ads, especially for the display and campaigns. You don't want to show a video. You don't want to show your ads too many times to a single person because you get ad fatigue. People get fed up, cheesed off because they keep on seeing those same ads over and over again especially when it comes to remarketing.
You want to be remarketing but you don't want to be hounding them...2022-01-1301 min
Google Ads Like A BossWhat Is The Use Of Search Terms Report In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
What is the use of search term report in Google Ads? Great question and very few people use it to optimize their campaigns. So, the search term report is where you will find all the search queries which a user has used on Google when your ad showed up. So, if you find queries that are not relevant to your product or service you can either well you add them as a negative keyword to stop them showing for that search term...2022-01-1201 min
Google Ads Like A BossWhat Is Dynamic Keyword Insertion (DKI)?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
How can you automatically include the user’s query into the ad copy? So the easiest way to do that is by having a dynamic keyword insertion string in your ad. So if that user’s query matches your keyword then that will automatically include in the ad. There is a Google Support Center hold on a second let me dig it out and I'll put it in the comment it's called dynamic keyword insertion setup. Yeah, there it is.
Okay...2022-01-1101 min
Google Ads Like A BossHow To Start A Digital Marketing Agency From Scratch? - How To Get More Clients Online?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
How can I start my marketing agency from scratch? How to capture clients online?
Good question. So, first of all, congratulations that you are thinking about creating setting up your own business and your marketing agency. First of all, you don't need to be an expert at Google Ads to run a marketing agency just like you don't need to be a great chef to run a restaurant you can be a restaurant owner and you employ chefs in your...2022-01-1002 min
Google Ads Like A BossWhat Is Automated Bidding Strategy?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
What is an automated bidding strategy? So there are lots of automated bidding strategies in Google which is the smart bidding is the same as auto bidding where you don't have any control over your bidding. You don't need to worry about it and you let the algorithm or the Google gods take control over the bids. Most of the time it works quite often you will find that because of the lack of control Google will bid aggressively and may charge...2022-01-0701 min
Google Ads Like A BossWhat Is The Difference Between Clicks And Impressions?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
What is the difference between clicks and impressions is fairly straight forward the click is a click when somebody clicks on your ad and an impression is every time your ad pops up and shows up on the computer, tablet or a mobile phone device so irrespective of the click impression is when an ad is seen by somebody on a computer or on a device.2022-01-0600 min
Google Ads Like A BossWhy Should You Avoid Google Ads Auto-Applied Recommendations?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
I got a call from Google manager Bangalore. They activated my auto recommendation and I'm satisfied, okay how to get back to my previous settings and cancel all that setting which they recommended. I think what you meant was I'm not satisfied because I find the auto recommendations is not in the best interest of the advertiser.
Google will recommend quite a few things. You can ignore it or cancel it. Some of the things they recommend are good. But...2022-01-0501 min
Google Ads Like A BossWhy Call Extension Approved But Not Showing In Result?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Google Ads call extensions approved but not showing in result, okay so, not every time your extensions will show up. Google only shows out of the four ads at the top. Google will only show maybe one or the top two ads with the extensions.
The only way you can get the extensions triggered is by having a higher ad rank than your competitors and that's the only way you be able to see your extensions popping up in on...2022-01-0500 min
Google Ads Like A BossWhat Is Ad Rotation In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
So what is ad rotation? Ad rotation is when you need where you are split testing different ads in an ad group. So ideally you want to have more than one ad. Don't just have one ad only. Have multiple ads. So Google can rotate and see which one is working better or performing better. Nowadays Google is pushing the responsive search ad a lot more than the expanded text ads and expanded text ads will retire by the middle of next...2022-01-0301 min
Google Ads Like A BossWhat Are Google Ads Notes?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Add notes to your Google Ads account to offer additional context about important events, including a drop in a campaign's budget, a rise in traffic, or other relevant adjustments that you would like to inform your users about. A note can be seen by anyone having account access. However, only those having edit access can edit, create or delete notes.2021-12-3000 min
Google Ads Like A BossWhat Are Google Ads Recommendations?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Make the most of Google Ads with recommendations - a whole category designed to assist you in improving your campaigns. Each recommendation includes personalised ideas to help you improve the performance of your campaigns.
Recommendations may open doors to relevant, new features, assist you to gain much more out of your budget through optimising your keywords, bidding, and ads. This can also work to improve your campaigns' overall productivity and effectiveness.2021-12-2900 min
Google Ads Like A BossWhat Are Responsive Search Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Responsive search ads adapt to show more text and more relevant messages to your customers. You enter up to 15 headlines, 4 description lines. Google then automatically tests different combinations and learns which combination performs the best.
Responsive search ads will be the default search ad after 30 June 2022 as you won’t be able to create any expanded text ads. I would strongly recommend that you start to transition to responsive search ads now.
Although more work is required to wr...2021-12-2800 min
Google Ads Like A BossWhat Are Responsive Display Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Responsive display ads are a great way to run your ads on the Google Display Network, YouTube, Gmail,different-sized, and other Google properties. You upload a set of headlines, descriptions, images, logos & videos.
Google Ads will then test and optimize the best combinations of the assets which are producing the best results. You do not need to upload different sized ads, Google will do all the heavy lifting and do the work. Responsive display ads are a great way to...2021-12-2700 min
Google Ads Like A BossWhat Is A Search Query Report?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
The search queries reporting allows you to assess the original search queries which resulted when your Google Ads showed in front of an audience. When you see the actual queries about how users search for your products or services, you can refine your Google Ads keyword list as well as your negative keywords.
This way you will be able to reach more audiences who are interested in your products or services and reduce irrelevant clicks on your ads. You need t...2021-12-2300 min
Google Ads Like A BossWhat Is Shared Budget In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
A shared budget in Google Ads is a fixed daily average budget used by several campaigns in one account.
Shared budgets simplify your spending among multiple campaigns by automatically reallocating unused money to budget-capped campaigns. It will help you to reduce campaigns that are budget-constrained and increase the performance of your campaign.
Implementing shared budgets using portfolio bidding is a recommended practice. Portfolio bidding enables businesses to be more efficient with their overall budget & bid methods on campaigns...2021-12-2300 min
Google Ads Like A BossExplaining Keyword Match Types In Google AdsThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
I'm confused with the different match types. How do I use them? Okay, so I've put in three-match types for you. Exact, phrase and broad. I've deliberately not put in the BMM or the broad modifier because that is not being used anymore and it will stop eventually. So, the phrase match and the BMM have become a phrase match. So, you got three 3 match types. I've got videos on the playlist over here with keyword match types. All you need to...2021-12-2104 min
Google Ads Like A BossHow To Change Your Business Address On Google Ads Account?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Want to make an ad for my first client on Google Ads account, okay? And on the ad is my address visible instead of my clients. Can I change this or what do I have to do to fix this? Okay, I think what you have done is you have used your Google Ads account which is linked to which has got a location extension linked to your Google My Business. And that's why your address is being shown in the ad...2021-12-2002 min
Google Ads Like A BossHow To Enable Call Extensions In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
I can't find call extensions when I click on the Ad extensions plus symbol okay I can only find site extensions mine is a YouTube-based ad now with in-stream ads you don't need call extensions that's why with site extensions yes with the responsive video ads you can use site links but obviously, if you are running video-based ads and you want a call extension you won't get it because it's two different things if you want to use call extensions then...2021-12-1701 min
Google Ads Like A BossGoogle Ads Reports For Tracking KPIsThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Okay, can I pull repost for multiple clients? But single figure and separate. Okay. For example, my client A spends $1500 in 3 months and my client B spends also $1500 in three months. Now, what I want is a report which is client A total spend and client B as well. So, I guess this is for your internal use if you want to have multiple clients on the same Excel spreadsheet. So there's no reason why you can't just put them up in...2021-12-1602 min
Google Ads Like A BossWhy Is Your Conversion Rate Dropping?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
If ads are running with 4% of conversion ration or ratio yeah suddenly decrease to 1% what could be the reason great question some campaigns will die it's not that one campaign is running at a certain conversion rate and is going to carry on running it If you obviously I haven't seen your ad so I cannot give a very specific reply to your question. But if you're running on let's say TCPA or TROAS or any smart bidding. Avoid trying to make...2021-12-1503 min
Google Ads Like A BossHow To Optimize Keywords In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
If 100,000 keywords with all details are given then what would be the three insights from those keywords to optimize the ads. Now I know you are from the Indian subcontinent because this one lakh means is hundred thousand. So that's why I have written hundred thousand over here for those of you who don't understand what one lakh means. Now it looks like this is a trick question or a question that is quite often asked in an interview. And if that...2021-12-1403 min
Google Ads Like A BossHow Much Should You Spend On Branding?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
How much should I spend on my branding? Oh God, that is a very interesting question. Branding is not something which you can only do for a few days or a few weeks, sometimes it takes years for a brand to be built. Branding is all about building that trust, so you can do two things, you can either spend the time, or you spend the money. When I say, well, when you spend the time, this is my time, I'm spending...2021-12-1302 min
Google Ads Like A BossWhat Are The Biggest Mistakes People Make On Their PPC Accounts?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Are you a small business owner or thinking about setting up PPC campaigns? Then here are some of the most common mistakes that you can make and some handy tips on how you can fix them. Find out now!
What are the biggest mistakes people make on their PPC accounts? well, there are lots and lots, It's a very generic question. So some of the biggest ones I've just pointed out over here is, you're not using negative lists or...2021-12-1004 min
Google Ads Like A BossWhat Are The Pros And Cons Of Smart Bidding In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
What are the pros and cons of Smart Bidding in Google Ads? Is it the best way to spend your money? Here's what you need to know before you start using this feature on your Google Ads account.
What are the pros and cons of smart bidding?
This is where I see a lot of advertisers, business owners, and professionals get confused, as well as make things very complicated and they don't keep things very simple. So you've...2021-12-0904 min
Google Ads Like A BossHow To Add Multiple Tracking Codes (Tags) To Your Website?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
What's the best way to put tracking codes on my website and which ones should I put? That's a really good question. And I'm glad that you are thinking about tracking everything because if you don't track, you cannot measure. The first part of your question, what's the best way to put it in. Now I know the easiest and the best way is to, if you are using a WordPress website or Shopify or Magento, you put in the Google Analytics...2021-12-0804 min
Google Ads Like A BossHow Much Should You Bid In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
How much CPC should I bid for a Gmail ad? How much should I set the default CPC in an ad group for an eCommerce website?
So it really doesn't matter whether you are running a Gmail ad campaign, or Gmail sponsored promotions as they are called the GSP, but there's for e-com or lead generation, or just for driving traffic to your website, the bids will be the same, but that doesn't change.
Gmail ads, in my...2021-12-0803 min
Google Ads Like A BossShould You Create Device Specific PPC Campaigns?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
I would say yes. The reason is the mobile is going to eat up or take up most of the budget for any campaign you run because mobile devices have the most traffic nowadays. And we see across all the campaigns that mobile will get the most clicks. Now whether the mobile clicks are converting or performing or not, that's a different matter, because in some industries or niches, the mobile works really well, but in some, it really doesn't work very...2021-12-0803 min
Google Ads Like A BossWhat Is ROI In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Every business owner must know exactly what the ROI is from their Google Ads. You need to know whether the money you are spending on Google Ads is generating healthy profits or not. ROI is the ratio of your net profit to your costs.
It is the most important measurement. If you don’t track this properly, you will run out of cash for your marketing and advertising. To measure ROI, your conversion tracking in Google Ads must be set up...2021-11-0300 min
Google Ads Like A BossWhat Are Interactions In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Interactions are simple to explain, they basically are the action made by a potential customer in association with one of your ads. So for example, clicks and swipes if it is a text or shopping ad campaign, videos for a Youtube video ad, and calls if your ad includes a call Ad extension. Interactions with your ads are important for you, as a business, to see how well your ads are responding to your audience.2021-11-0300 min
Google Ads Like A BossWhat Is Clicks In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Google Ads monitors the number of clicks your ad gets. When someone clicks on your ad, whether it be the headline or a phone number of a text ad, Google will count that as a click.
Even if the customer does not reach your website, perhaps due to the website being down, the click is counted. As a result, you may see a difference in the number of clicks on the ad to the number of website visits.
...2021-11-0200 min
Google Ads Like A BossWhat Is Google Ads Remarketing (Retargeting), and How Does Google AdWords Remarketing Work?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Are you maximizing your ROI from Google Ads? A simple way to increase your ROI or ROAS is by remarketing your ads to those unconverted visitors so you can bring them back to your website or landing page. If you want to understand Google Ads Remarketing, watch this short video to learn more.
What Is Google Ads Remarketing (Retargeting)?
Remarketing is when you go to a website or a landing page. You don't convert, or you can, you...2021-11-0202 min
Google Ads Like A BossGoogle Ads Not Showing? 4 Reasons Why Your Google Ads Are Not Displaying & How To Fix The IssuesThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Here are some typical reasons why your Google Ads aren't showing up when you search:
Why is my Google Ads not displaying?
Okay. So, what do you mean by that is that they are not getting any impressions or they are not showing up? So, they could be an of reasons for this and without looking at your campaign I can't give you a definite answer.
Billing
But my guess would be one of t...2021-11-0103 min
Google Ads Like A BossWhich One Bidding Strategy Will Be Best For Services? Google Ads tROAS, tCPA or Manual CPC Bidding Strategy?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Which One Bidding Strategy Will Be Best For Services? Google Ads tROAS, tCPA or Manual CPC Bidding Strategy? We have 4 prices of $5. $19, $44 and $79.
Okay, now I'm a little bit confused that you have got a full pricing structure. And I believe it is for a product and not a service. So, this bit about services. It may be for products and that's what you meant. If that is so and if you are selling a product or let me go...2021-11-0103 min
Google Ads Like A BossHow to Run Google Ads without WebsiteThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Can you do Google ads without a website?
The short and simple answer is absolutely not. You need to have a website because if you have got a campaign running and Google is sending them to your website. They need to, you need to have a website. The only way where you don't need a website as such but you still need an online presence is for the Google Ads call ads. So, the call ads work where somebody clicks...2021-11-0102 min
Google Ads Like A BossHow Does Google Ads Deal With Click Fraud And Invalid Clicks?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Unfortunately, there is a big problem with click frauds or fake clicks on the search network, display network and just like in everything in life, you can't get away from it. But what you can do is try to minimize it as much as possible. Now, Google is Google ads I should say is in the business of clicks.
The whole business is around clicks. They cannot afford to get this out of hand. Google ads do have a very...2021-10-3102 min
Google Ads Like A BossWhat Are Ad Extensions In Google Ads?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Google Ads ad extensions are a great way to maximise your reach and traffic throughout your ad campaign. There are many types of ad extensions depending on what goals you want to set.
Extension expands your ad with additional, useful information, giving your customers more reasons to choose your business. The types of ad extensions include a call button, so customers can call straight through to your business phone number.2021-10-3100 min
Google Ads Like A BossWhat Is Salesforce’s Customer Lifetime Value?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
You know who's worse is right. Salesforce. Yeah. Salesforce I forgot the exact data point but I was listening to a webinar with their head of marketing and their lifetime value of a customer is calculated over 20 years. Meaning, they're willing to pay And I'm not gonna say this properly but they're willing to pay up to like 19 years and 11 months and 28 days’ worth of profitability because they know that basically once you're on Salesforce you everybody that works with your organization is...2021-10-3001 min
Google Ads Like A BossWhat Is The Marketing Strategy Of GoDaddy?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
The best company is for this is GoDaddy. How they make money from a 99¢ domain and the domain CPC's you and I know how many the CPCs are so high. Yup. The funnel and the back end sales they have and the upsell is amazing.
Oh, they're so sticky and once they have their hooks into you, you know, it's not just domains, it's the hosting and the email and the web builder and yeah, they've done a really good j...2021-10-3001 min
Google Ads Like A BossWhat Is Customer Lifetime Value?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Maintaining a good customer lifetime value is crucial for any successful business. Learn what is customer lifetime value, calculation, and strategies to improve
So and this is why you know the customer lifetime value what you just mentioned is that they don't understand it's not the eleven bucks they are selling for is the how many transactions they're going to get recurring for the next few years.
Yeah, you gotta know your numbers. When I encounter entrepreneurs I...2021-10-3002 min
Google Ads Like A BossWhat Does Client Expectations Mean, Importance & ExamplesThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
This is the exact conversation I had this morning with the client. And he was saying oh let's split the high-profit margin products from the low I said we first of all we haven't got the data. We only got like 39 conversions in the account.
And they were they started Google Ads very recently. And I kept telling him don't do it and he is adamant. No, I want to split it out. So, okay, what now what can you...2021-10-2905 min
Google Ads Like A BossHow To Set A Budget For Google Smart Shopping Campaigns?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
You can't do much with smart shopping anyway. So are you referring to changing the budgets?
Changing the budgets, changing the bids, changing the products, changing your feed. What one thing that people like to do is they like to take different they like to trade pick their products. And you don't wanna do that at all because I have a quick anecdote and hopefully this isn't annoying or irrelevant. We had a client. She sells medical device equipment basically.2021-10-2903 min
Google Ads Like A BossWhat Are Client Expectations, and How Have They Changed?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
With regards to smart shopping and the structure of the account running. Can you tell me a little bit about the expectations? What expectations do you tell your clients to set up because everybody wants instant results right now? It's like the McDonald's or I want it right now. Right. It doesn't work like this especially with smart. It does take a bit of time.
Yeah, so first of all, there's no guarantee that it works. Like I'm up here...2021-10-2903 min
Google Ads Like A BossThe Ultimate Guide To Google Ads Dynamic RemarketingThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
I was just about to say that brand is one of the most important ones to run. So do you put any budget into dynamic remarketing or remarketing or we don't need it as such if you're running smart shopping.
From a setting you need the budget enabled so that it's running so that it's on effectively but it doesn't matter because it's not gonna show. That's right. Yeah. So you can put it at whatever you want and yeah...2021-10-2801 min
Google Ads Like A BossGoogle Smart Shopping Campaigns: Tips and Best PracticesThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Hmm. And even though shopping and smart, you're putting 50 50. Shopping is only going to kick in once the smart shopping budget runs out because. Smart shopping gonna steal everything from standard shopping. It will steal everything and everything. As soon as it in 100 bucks is spent then the shopping will start to get some impressions and some clicks etc.
Yup. Well and I mean so there's merit to and what's interesting is I can't prove this but I have seen a...2021-10-2702 min
Google Ads Like A BossHow to Set a Budget for Google Smart Shopping Campaign?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
So, if you're running smart shopping at let's say $100 a day, what sort of budget would you allocate for DSA and the shopping?
In the very beginning, smart shopping and standard shopping, I'd probably go 50 50. Okay. And just initially when you're trying to grease the axle. But over time, you want smart shopping to have 80% to 90% of your budget, that everything on the prefaces is meant only for signals and the assumption is going to be those expenditures are inefficient...2021-10-2702 min
Google Ads Like A BossHow to Maximize Google Smart Shopping Campaigns?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
And I'm glad you said this and you mentioned all these other campaigns assisting because smart is going to take all the credit for the conversions without the shed of doubt. So, the analogy which you've given about, you know, sailing is great. And the way I say this to my clients is if you look at a game of football or as you guys call it soccer which it isn't. The striker gets the credit.
But if the other...2021-10-2602 min
Google Ads Like A BossWhich Google Smart Shopping Campaign Structure Strategy Works Best?The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
I know what you are about to say and I've seen you guys, the way you structure your campaigns, and the way you go about it. So, I won't steal your thunder. Okay, awesome. Smart shopping with the analogy that I'll offer people is everybody views Google as driving a Formula One race car and I think that has been true in the past. You know, I mean, you look at the dashboard and it's just like, oh my goodness, there are...2021-10-1003 min