Shows
The Startup StoryBurn Rate and Burn MultipleBurn rate is the measure of net cash, a company lost in a period, usually a month.
Burn = Expenses - Cash inflow
Burn multiple is the ratio of revenue earned and the amount of money burned to earn that revenue.
2023-10-1504 minThe Startup StoryMake it Viral - Viral CoefficientThe viral coefficient helps to quantify the extent to which a product reaches a maximum number of people by making minimum spending on marketing activities may be happening. Businesses often run referral campaigns to effect a high virality of the product and achieve a high virality coefficient.
2023-10-1302 minThe Startup StoryTargeting Ads OptimallyHere you will get to know how to get to your exact audiences.
2023-10-0804 minThe Startup StoryMeasuring Brand Marketing“Half of my advertising spend is wasted, the trouble is, I don’t know which half.”
2023-10-0601 minThe Startup StoryBranding and its impact on CACHere we discuss the wholesome effects of branding on a startup.
2023-10-0101 minThe Startup StoryPerformance Marketing & CACPerformance marketing, though, is about selling your product or acquiring paid users. The metric which measures this “performance” is called the Return on Ad Spend or ROAS.
2023-09-2903 minThe Startup StoryCustomer Carrying CostWhile CAC is the ad spent on acquiring a customer, there may be further costs incurred by the company to retain the customers over the duration they are associated with the brand.
2023-09-2401 minThe Startup StoryPaid to Organic RatioIt is a specific ratio that determines how many people have been onboarded to the platform organically.
2023-09-2201 minThe Startup StoryBlended CACHere we have discussed how the actual CAC is calculated for startups. Considering all the marketing channels.
let’s say 10,00,000 users saw the ad, 10% of those users, i.e., 1,00,000 users clicked on the ad. A further 20% or 20,000 users checked out the product and registered on it. With an ad spend of ₹2,00,000, the product acquired 20,000 new customers.
So, CAC for Facebook ads = ₹2,00,000 / 20,000 = ₹10.
Similarly, you can calculate the CAC for. Instagram & Google ads.
Blended CAC = total spend on user acquisition across channels/total users acquired...
2023-09-1702 minThe Startup StoryCashback Under CACCashback is a trendy way to attract new users. Companies understand that the average Indian customer loves freebies. From a fairly business perspective, cashback is similar to a discount. But they too are subject to interpretation and depend on their source.
2023-09-1502 minThe Startup StoryDiscounts Under CACDiscounts offered result in a loss, in that particular transaction, the loss value is considered as CAC.
2023-09-1002 minThe Startup StoryCustomer Acquisition CostCustomer acquisition cost or CAC is money spent to get a customer to register and/or download your app and start using it.
CAC = total marketing spend/number of new users acquired.
2023-09-0801 minThe Startup StoryGetting your first userMarketing is an essential part of any business, but it can be especially challenging for early-stage startups. With limited resources, it's important to make sure that your marketing dollars are being spent wisely.
One of the biggest mistakes that startups make is not tracking their marketing spend effectively. This makes it difficult to see what's working and what's not, and to make necessary adjustments.
Here are four key areas where startups should track their marketing spend:
Customer acquisition: This is the money you spend to acquire new customers. This could include things like advertising, s...
2023-08-2003 minThe Startup StoryProduct Market Founder Fit (PMFF)Product-Market Founder Fit (PMFF) is a measure of how well a startup founder is aligned with the product and the market. It is important because it can help to predict the long-term success of a startup.
There are three key factors that contribute to PMFF:
Personal experience with the problem: When a founder has personally experienced the problem that their product solves, they have a deeper understanding of the pain points of their customers. This can help them to build a product that is truly useful and valuable.
Industry understanding: A founder who has a deep un...
2023-08-1802 minThe Startup StoryHow to measure PMF?In this episode, we're discussing the importance of MVP and product-market fit for startups. MVP stands for Minimum Viable Product, and it's a way to get your product to market quickly and cheaply to get feedback from users. Product-market fit is the holy grail for startups, and it means that your product is meeting the needs of a large enough group of users that they're willing to pay for it.
There are a few different ways to measure product-market fit. One popular method is the 40% test, which asks users how they would feel if they could no...
2023-08-1305 minThe Startup StoryWhat is Product Market Fit (PMF)In this episode, we're talking about product-market fit (PMF). PMF is one of the most important concepts for any startup founder to understand. It's the point at which your product is so well-aligned with the needs of your target market that it's able to achieve rapid growth and profitability.
There are a few key indicators that can tell you if you've achieved PMF. First, you should be seeing a high user growth rate. This means that people are finding your product and loving it. Second, your customer acquisition cost (CAC) should be low. This means that you're...
2023-08-1101 minThe Startup StoryBuilding the MVPMinimum Viable Product (MVP) is a product with just enough features to satisfy early customers and validate the product concept. It is important to build an MVP because it helps you to:
Validate the demand for your product
Understand your target market
Identify the right features to build
Save time and money
An MVP should be fast and frugal. It should not take a lot of time or money to build.
Examples of MVPs:
A WhatsApp group of book lovers for an app like Goodreads
A single phone number for booking cabs for Ola
2023-08-0606 minThe Startup StoryGo-to-market strategyThe go-to-market strategy is a plan for how to acquire the first set of users for your product. It involves identifying your target segment, the discovery process, and the mood and motivation for purchase.
For early-stage startups, a simple 3Cs checklist can be used to identify the right go-to-market strategy:
Channel: Identify the channel that will lead to maximum discovery among your initial target group. This could be online or offline.
Content: What content, when to put out, will trigger or interest your target group into considering your product for purchase?
Consistency: You need to interact wit...
2023-08-0403 minThe Startup StoryHow Big is the MarketThe episode explores a common mistake made by founders when building startups: creating solutions before understanding the market's true potential. It introduces three market size terms: Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). Using the analogy of treating headaches, it explains how these terms work. TAM represents all individuals with the problem, SAM is the portion you can currently serve, and SOM is the specific target group in the short term. Understanding these market sizes is crucial to avoid building unnecessary "dams" before the "river" of demand arrives.
2023-07-3005 minThe Startup StoryWhat's your Target Group?In the world of startups, catering to different target groups or customer personas is crucial. Identifying the more complex category of users is essential for success. For example, Uber faced the challenge of onboarding drivers and riders simultaneously. Focusing on onboarding drivers first ensured a better user experience for riders, attracting even more riders to the platform. To build a successful customer persona, startups must design their products to incentivize the more complex category of users effectively. This strategy will lead to increased adoption and overall product success.
2023-07-2802 minThe Startup StoryThe Delta 4 TheoryWelcome to our podcast on the Delta 4 Theory for startups! In this episode, we'll explore a powerful framework that outlines four crucial factors for startup success. Developed by experts in the field, the Delta 4 Theory focuses on the essential elements that can significantly impact a startup's trajectory. Join us as we delve into each factor and uncover valuable insights to help your startup thrive in today's competitive landscape. Let's dive in and unlock the secrets of startup success with the Delta 4 Theory!
2023-07-2302 minThe Startup StoryValidating Your IdeaWelcome to our podcast on validating startup ideas! In this episode, we'll explore the crucial process of understanding if your idea addresses a pressing problem faced by a significant number of people. We'll discuss two key methods for user validation: talking to prospective customers and offering a minimum viable product (MVP). Learn how to gather unbiased feedback, gauge the problem's significance, and assess potential willingness to pay. Join us to discover essential tips and techniques for effectively validating your startup idea. Let's get started!
2023-07-2102 minThe Startup StoryThe Startup IdeaThis episode talks about how to get your first idea and how to validate it so as to cater a real-world problem efficiently.
2023-07-1602 min
The Startup StoryIntro to The Startup StoryThis podcast will cover the basic terms and their meaning which as a founder you need to know and no one explains them.
We’ll start with how to find the idea, company financials and legalities, fundraising and finally closing the deal.
Stay tuned to learn more!
2023-07-1400 min