Shows
The Media Leader PodcastHow to hack the attention economy — with VCCP Media's Will ParrishEveryone is fighting over slivers of attention.In an era marked by the massive popularity of short-form video, changes in behaviour around second-screening and increased but fractured media consumption, getting an edge over the competition could be the difference between someone spending three seconds looking at your ad as opposed to 1.5 seconds.Will Parrish is chief strategy officer at VCCP Media. Earlier this year, the agency, alongside attention expert Karen Nelson-Field and her team at Amplified, conducted a study into how having distinctive brand assets can be a game-changer for advertisers competing for those split...2025-07-1450 min
The Campaign PodcastWhat do companies need to win the talent race?VCCP London’s chief executive Andrew Peake is the special guest in the studio, joining Campaign’s creativity and culture editor Gurjit Degun, deputy editor Gemma Charles and features editor Matt Barker.Andrew explains why VCCP are moving out of their home in London’s Victoria after 23 years and heading over to Fitzrovia, prompting a conversation among the quartet around the role that offices – and crucially, office cultures – have to play in attracting talent.That then leads to further chat about socio-economic factors, career development and other motivating factors that come into play when choos...2025-05-2725 min
X4 TalksTransforming Healthcare Storytelling with Cassandra Sinclair, President of VCCP Health USIn this episode of X4 Talks, we sit down with Cassandra Sinclair to explore the powerful role of storytelling in healthcare marketing, delving into why it matters, how it changes behaviours and how brands can create truly human-centric communication in a scientific world.Cassandra is passionate about reshaping healthcare advertising through authenticity, emotion, and cultural understanding. As President of VCCP Health US, she’s leading a new era where storytelling isn’t just creative; it's a catalyst for real societal change.Discussions in the episode:The key to balancing science and creativityMaking campaigns memorable with...2025-05-2319 min
Coffee with DevelopersFighting Fraud with an AI Grandma - Ben Hopkins and Morten Legarth from faith @ VCCPOn this episode we met with Ben Hopkins and Morten Legarth - Creative Directors at faith @ VCCP - a marketing agency that made headlines recently after creating an AI Grandma voice-bot to bait scammers on behalf of O2 UK.----------------------------------------Welcome to WeAreDevelopers, the #1 developer community in Europe! This is your one-stop destination for the latest tech insights, tutorials, and career advice to elevate your developer career.Stay updated Dev Digest, with our weekly newsletter featuring the most recent tech trends, career guidance, and original content crafted by developers, for developers. 2025-03-2838 min
The Marketing Week PodcastThis Much I Learned: Virgin Media O2 and VCCP on their long-lasting relationshipVirgin Media O2's marketing director Simon Valcarcel and founder of VCCP, Marketing Week's Agency of the Year, Charles Vallance discuss the importance of honesty, consistency and how they've kept things "fresh" during a 23-year client/agency relationship. Hosted on Acast. See acast.com/privacy for more information.2025-02-0348 min
The Bottom LineJulian Douglas (VCCP, Global CEO)When do you start that side hustle you've always talked about doing? What if it gets you fired from work? And even if you do leave, make your success and build your hustle into a successful business, can you ever decide to step away and go back to your career? Julian Douglas, global CEO of advertising agency VCCP, talks to Evan Davis about his decision to go in to advertising, being fired for his night life start up, and then walking away from the company he founded to go back to his former career. Production team:
Producers...2024-12-1714 min
The Bottom LineDecisions That Made Me: Julian Douglas (VCCP, CEO)When do you start that side hustle you've always talked about doing? What if it gets you fired from work? And even if you do leave, make your success and build your hustle into a successful business, can you ever decide to step away and go back to your career? Julian Douglas, global CEO of advertising agency VCCP, talks to Evan Davis about his decision to go in to advertising, being fired for his night life start up, and then walking away from the company he founded to go back to his former career.Production team:
Producers...2024-11-2814 min
Entrepreneurs in the WildIan Priest, Richard Branson and the 7-year itchIs there an infamous 7-year itch? Today Ian Priest, founder and the ‘P’ in VCCP joins us on the wild side. Now the CEO of charity Onwards & Upwards, when he discusses his illustrious career journey to the EITW podcast studio today, the entrepreneurial spirit is tangible. Growing up within an entrepreneurial family, Priest was familiar with the high and lows of running a business from a young age. We learn that the environment you grow up in affects the way you perceive and navigate risk, which in turn reflects in your willingness to do what’s needed...2024-07-0346 min
Uncensored CMOHow Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the worldIn this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating five star work. To find out more about the work I'm joined by David Boscawen from VCCP, also known as Bosco, and Gui Ferreira who's recently joined Cadbury, bringing an outside perspective on what it means to take over an iconic brand with 200 years of heritage.Timestamps:00:00 Intro00:46 Gui's background03:27 David's background04:20 How VCCP and Cadbury started working together in 201714:24 David and Gui's favourite Cadbury ads21:08 Compound creativity and...2024-05-2954 min
How to Hack the BrainMake Your Brand Memorable: How To Capture and Keep AttentionLast year, 59% of Americans could remember less than 1 in 10 of the ads they’d watched in the past 24 hours. Globally, a staggering 89% of advertising efforts fade into obscurity, as if they never existed. So what makes a brand memorable? In today’s episode, Ziba and Raphy explore the nuances of brand awareness so that you have the power to make your brand have a big and lasting impact. They speak to branding guru Charles Vallance, Chairman & Founding Partner of VCCP and get the benefit of his decades long marketing experience. They also chat to Katie Hart...2024-04-1845 minHow to Hack the BrainStop giving bad gifts! How to elevate your gift-giving game using scienceThere is an epidemic of bad gifting going on right now. Last Christmas, 72% of people believed they had received a gift that was ‘disappointing’ or ‘weird’. And nearly one in four said they’d received such a bad gift that it had actually led to an argument.In today's episode, Ziba and Raphy hack the brain of the 'the bad gift receiver' and unwrap the behavioural science behind giving the perfect present. They speak to Professor Julian Givi, whose research explores consumer behaviour decision making in the context of gift purchasing. Then, you'll hear Raphy go underco...2024-04-0428 min
Saville Productions Purpose PodcastJed Grossman on embodying "it only works if it all works"Rupert sits down with Jed Grossman to chat about embodying the VCCP motto: "it only works if it all works".Jed Grossman is the Chief Creative Officer at VCCP US.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. 2024-03-2810 minHow to Hack the BrainDating Profile Perfection: How To Maximise Your MatchesOver 337 million people are using dating apps worldwide. And that trend is growing year on year. So with so many people dishing out likes, why is it becoming harder and harder to get matches? In today’s episode, Ziba and Raphy delve into the science of online dating to discover what turns people off, how you can make your profile stand out and how to can maximise your matches to secure a date.You’ll hear a first hand account of the wild west of app based dating from Becky Govier and get the top insig...2024-03-2837 min
Face Of MarketingFeaturing: Jed Grossman - Chief Creative Officer at VCCP US, Robin Daniels - Chief Business & Product Officer at LMS365, JoAnn Herold - CMO and FounderHerold Growth Consulting - Hosted by: Sean Halter – Founder MiO Marketplace2024-03-2627 minFace Of MarketingThis episode features: Sean Halter - CEO at MiO Marketplace, Jed Grossman - Chief Creative Officer at VCCP US, Dave Kersey - Chief Business & Product Officer at LMS365, JoAnn Herold - CMO and FounderHerold Growth Consulting.2024-03-2527 min
What Do You Actually Do?Client Account Management in Advertising with Izi Hutchinson
Izi Hutchinson is Senior Account Director at VCCP, an international integrated communications agency. Listen as Kate gets to the bottom of what Izi's job looks like. They cover the breadth of roles within advertising, the highs and lows of account management, the importance of mindset and attitude and what the future of advertising could look like.
Izi's Bio
Izi's most recent piece of work was relaunching Lotto (The National Lottery flagship game). She has also worked on client accounts for Maynards Bassetts, Nationwide, British Red Cross, McLaren, Saga, Royal London, Macmillan, Avis...2024-03-2031 min
Future ProofBrand Strategy Unpacked: Cracking the Cadbury CodeEffective and impactful strategy has been instrumental to Cadbury’s phenomenal commercial success - +22% value sales between 2017 and 2021. Lindsay Gorton-Lee from Kantar unpacks the genesis and activation of Cadbury’s transformation with Mariarita Mugnai, Global Director Insights & Analytics on Cadbury at Mondelez International and Clare Hutchinson, Chief Strategy Officer at VCCP London. Hosted on Acast. See acast.com/privacy for more information.2024-02-2728 min
Delete Delete EngageDealing with stress at work with health expert Paul PhillipsHow we can deal individually with stress and pressure in the workplace? And what should companies be doing to reduce that stress?Paul Phillips has spent over 25 years working in agencies, in both the UK and US, including 14 years at VCCP, where he set up the specialist healthcare agency, VCCP Health.He left the agency world in 2017 to offer training in various areas, including workshops on 'Managing pressure and stress and building resilience'. Paul’s approach is rooted in the science of how the body and brain respond to pressure and he offers a p...2024-02-2636 min
The New AbnormalNeil Boorman 'From the Shoreditch Twat to TikTok...and why creativity & joy are so vital'Series OneIn this episode of #TheNewAbnormal, I interview Neil Boorman, Head of Creative Lab Europe at TikTok. He builds and leads their in-house creative service, dedicated to producing best in class work on the platform. Prior to TikTok, he was the Content Director at agencies including Wieden + Kennedy, Mother, Grey, and VCCP, before which he was a Content Strategist/Producer at Amnesty International. He's also the author of books inc "It's all their fault" & "Bonfire of the Brands". And...he edited/published the satirical fanzine 'Shoreditch Twat'. (Whose readership combined tho...2024-01-3053 min
How I Became ...Best Of Episodes 5-8 | Season 1 | How I Became PodcastExplore the most memorable moments and highlights from season one of How I Became.
From the most heart-warming scenes to the exhilarating twists and turns, this retrospective journey through season one is sure to showcase the extraordinary elements that contributed to the moments that shaped the essence of season one.
Chapters:00:00:00-Ibrahim Kamara
00:05:14-Julian Douglas
00:08:58-Rowan Manning
00:12:59-Sue Unerman
Episode 5 - Ibrahim Kamara
Ibrahim Kamara’s Linkedin: https://uk.linkedin.com/in/ibrahimkamara1
GUAP: https://guap.co/
Episode 6 - Julian Douglas
Julian Douglas’ Linkedin: https://uk.linkedin.com/in/juliandouglas
VCCP: https://www.vccp.com...2023-12-2716 min
Waypointers25. AI and the creative process – a conversation with Peter Gasston, innovation lead at VCCP and innovation director at its AI agency, Faith.Leading agency VCCP created headlines earlier in the year when it launched AI agency, Faith, with Sage as a founding client. In this episode of Waypointers, Faith’s innovation director Peter Gasston explains why VCCP took the decision to make this major investment in technology and what the journey has been like so far. Interestingly Peter explains that the impetus was largely led by the creative department within VCCP who were increasingly experimenting with generative AI tools of their own accord. Rather than seeing these tools as a threat, they saw that they could deliver effi...2023-11-2942 min
Managing MarketingDani Bassil And Darren Chat Advertising And Creativity North Versus SouthDani Bassil started her career in Sydney before migrating to the UK early this century to work in number of highly respected agencies including Mother, Weiden & Kennedy, VCCP and the CEO of Digital UK. She recently returned to Australia to take up to role of Chief Executive Officer at Clemenger BBDO Australia.
Dani shares her experience not only working in, but being an industry leaders in both the UK and Australia. Exploring how market size and geography play a role in the approach to advertising, decision making, creativity and more.
She also reflects on the w...2023-10-2436 min
PRmoment PodcastAndy Peake, London CEO of VCCP on the PRmoment PodcastOn the PRmoment Podcast this week we’re chatting with Andy Peake, London CEO of creative agency VCCP. I’ve known Andy for about 25 years so, to an extent, we’ve followed each other's careers with interest over a couple of decades!As Andy is now CEO of one the largest creative agencies in London I thought it would be interesting to get him on the show to chat about the intersection of PR firms and advertising agencies. VCCP London has 850 employees and according to Nielson Billings Rankings is the UK’s highest billing creative agency wi...2023-09-2037 min