VENDO - Podcast Details

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VENDO - Amazon & Walmart Growth Experts Influencer & Affiliate Strategy That Wins - VENDO Velocity Podcast Ep. 176In this episode, the VENDO team is joined by Brianna Doe, Influencer Marketing Expert and Founder & CEO of Verbatim, to explore how to build and scale high-performing influencer and affiliate programs. We cover finding the right partners, crafting content strategies that align with business goals, leveraging LinkedIn for outreach, measuring performance, and balancing short- and long-term partnerships to drive real business growth. Topics Covered: Finding the right influencers & affiliates (3:20) What you should look for when searching for influencers (7:26) Outreach tips & tricks (11:47) Content strategy that aligns with business goals(18:00) Utilizing LinkedIn for brand outreach (21:52) Converting content (25:30) Creating content briefs (27:20) Influencer & affiliate...

2025-11-2446 min

VENDO - Amazon & Walmart Growth Experts Creators, Content, & Trends: What You Need to Know - VENDO Velocity Podcast Ep. 174In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025. Topics Covered: - What's Currently Working for TikTok Shop Creators - Sourcing (1:37) - What's Currently Working for Creator Marketing - Sourcing (2:23) - Finding Quality Creators - TikTok Shop (5:20) - Finding Quality Creators - Red Flags (8:17) - Content Quality vs Follower Count (9:24) - Outreach Strategies (11:05) - Building Longterm Loyalty (12:30) ...

2025-09-0321 min

VENDO - Amazon & Walmart Growth Experts TikTok Shoop Ads 101 - VENDO Velocity Podcast Ep. 173In this episode, the VENDO team dives into the fast-growing world of TikTok Shop Ads and how brands can harness them to drive real results. From ad formats and creative strategies to targeting tactics and AI-driven UGC, we cover everything you need to know—whether you’re just starting out or ready to scale on TikTok Shop. Topics Covered: - The Necessity of Running TikTok Shop Ads (3:55) - TikTok Shop Ads 101 (5:29) - Ad Formats Available on TTS (6:19) - Video Shopping Ad Types (9:20) - AI UGC: Pros & Cons (12:18) - Targeting Strategies (14:20) - Broad Targeting Best Practices (16:03) - Broad Targeting Case Study (20:43) - Do...

2025-09-0326 min

VENDO - Amazon & Walmart Growth Experts Leveraging Amazon Marketing Cloud - VENDO Velocity Podcast Ep. 170In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC’s evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025. Topics Covered: - Amazon Marketing Cloud(AMC): What is it? (2:18) - Evolution of AMC & Coding Needs (3:03) - AI Query Generator Rollout (3:51) - AI-Driven Audience Precision (4:20) - Generality vs Specificity (6:06) - Amazon Revamping Tools (8:03) - Limitation to AI (8:40) - Customized Reporting and Analytics (10:30) - Most Common Paths to Purchase (12:17) - Average Path to Purchase (13:41) - KPIs Br...

2025-07-2525 min

VENDO - Amazon & Walmart Growth Experts Retail Media & DSP: What Brands Need to Know Ft. The Trade Desk - VENDO Velocity Podcast Ep. 169In this episode of the VENDO Velocity Podcast, the VENDO team partners with The Trade Desk to explore the future of retail media and DSP. We’ll dive into the power of retail media, how to unlock retailer data, and why it’s a game-changer for brands in 2025. Tune in for best practices, key trends, and strategies to stay ahead. Topics Covered: What does The Trade Desk do? (1:34) What determines the level of data that each retailer gives to TTD? (3:24) What type of brands are best suited for Retail Media? (10:05) Best Practices for Retail Media Ad Campaigns vs D2C (13:35) Land...

2025-05-2423 min

VENDO - Amazon & Walmart Growth Experts Understanding Amazon Transparency - VENDO Velocity Podcast Ep. 168In this episode, the VENDO team unpacks Amazon’s Transparency program—what it is, how it works, and why it matters for brand protection in 2025. From combating counterfeits to navigating the OPR process and understanding costs, we cover the key benefits, challenges, and strategic considerations for brands looking to stay secure and competitive. Topics Covered: - What is Amazon Transparency? (2:25) - Why Should Brands Care? (4:10) - Combatting Counterfeit and Unauthorized Sellers (7:08) - Cost of Codes (10:46) - Operational Performance Review(OPR) Process (11:37) - Transparency Dashboard (16:48) - Challenges & Considerations (17:55) Speakers: - Sneha Nisha, Lead Account Health Manager, VENDO - Delaney Del Mundo, Dire...

2025-05-0123 min

VENDO - Amazon & Walmart Growth Experts Amazon FBA Updates: New Fees, Shipping & More - VENDO Velocity Podcast Ep. 167In this episode of VENDO Velocity, the team dives into key Amazon FBA updates for 2025. From inventory placement fees to Amazon Warehousing & Distribution, we’ll break down what brands need to know to stay ahead. Tune in for expert tips on reimbursement policies, shipping best practices, and optimizing for tentpole events. Topics Covered: - Inventory Placement Fees (2:40) - FBA Inventory Reimbursement Policy (6:36) - Amazon Warehousing & Distribution(AWD) (10:30) - Adoption of AWD - Pros & Cons (12:43) - Successfully Tracking AWD Inventory (15:17) - Preparing During Tentpole Events (20:05) Speakers: - Laarni Lorenzo, Supply Chain Manager, VENDO - Delaney Del Mundo, Director of Amazon & TikTok Sh...

2025-04-1425 min

VENDO - Amazon & Walmart Growth Experts Mastering Amazon Affiliate Success in 2025 with Archer Affiliates - VENDO Velocity Podcast Ep. 166In this episode, the VENDO team collaborates with Archer Affiliates Founder & CEO, David Katz, to explore the evolving affiliate marketing landscape. From Amazon vs. DTC programs to social affiliates, KPIs, and creator partnerships, we unpack the strategies brands need to drive traffic, boost visibility, and scale affiliate success in 2025. Topics Covered: - Amazon Affiliates v Direct to Consumer Affiliate Programs (4:10) - Reporting: KPIs & Rankings (9:50) - Amazon Associates & Creator Connections (12:03) - Competitor Targeting (18:07) - Best Practices (20:51) - Social Affiliates (23:22) - Driving External Traffic to Amazon (25:19) - Engaging with Affiliates (28:00) - Catalog Size (33:55) - Benefits and Resources (39:00) Speakers: - David Katz, Founder...

2025-04-1445 min

VENDO - Amazon & Walmart Growth Experts Driving Instacart Sales in 2025 - VENDO Velocity Podcast Ep. 165In this episode, the VENDO team dives into Instacart’s evolving landscape in 2025. We’ll explore unique strategies, ad impact, and platform features to drive sales and engagement. From behavior targeting to reporting insights, tune in for key strategies to maximize success on Instacart! Topics: - Instacart in 2025 (1:35) - Differences Between Instacart and Marketplaces (5:01) - Instacart is Retail Agnostic (6:35) - Customization Based Off Of Customer Behavior (8:45) - Behavior Targeting (10:14) - Category Sharing & Ease of Use (10:50) - Reporting Process (12:10) - Working with the Instacart Team (13:36) - Instacart's Carrot Network (16:10) Speakers: - Jordan Davis, Retail Media Advertising Manager, VENDO - Gefen Laredo, Seni...

2025-04-1421 min

VENDO - Amazon & Walmart Growth Experts Mastering Clicks in 2025 with PickFu - VENDO Velocity Podcast Ep. 164Join us for our latest VENDO Velocity Podcast episode as the VENDO team teams up with PickFu to explore mastering clicks in 2025. We’ll dive into visuals, testing, and omnichannel strategies across Amazon, Walmart, and TikTok Shop to boost engagement and conversions. Tune in for actionable insights and expert tips! Topics Covered: - Walmart vs Amazon Optimization & Best Practices (3:10) - A+ Content & Below-the-Fold Rich Media(7:11) - Walmart Buyers are Omnichannel Buyers (11:07) - Customers Acting Differently with Click-Tests?(13:24) - Understanding ICPs (15:05) - Using Instacart to See Where You Land in Catalogs Across Stores (17:54) - Utilizing Instacart to see Offerings (19:24) - Knowing Yo...

2025-03-1828 min

VENDO - Amazon & Walmart Growth Experts New Year, New You and Amazon Updates - VENDO Velocity Ep. 163Join us for our first VENDO Velocity Podcast episode of the year! Tune in as the VENDO team discusses New Year, New You strategies and unpacks Amazon updates. Topics Covered: - New Year, New You Event Performance (2:05) - Maximizing Subscribe 'n Save (SnS) (4:20) - Brand Store Optimizations (6:45) - Customer Acquisition - SnS Coupons (9:45) - Discount Percentage on Average (11:00) - SnS Dashboard Updates (12:50) - Utilizing Brand Tailored Promotions (18:36) - Deal Recommendations for New Year, New You (24:00) - Testing your Deals to See What Works (30:27) Speakers: - Josh Hong, Senior Marketing Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy...

2025-02-2134 min

VENDO - Amazon & Walmart Growth Experts Premium Beauty Experience: Amazon v.s. Walmart - VENDO Velocity Podcast Ep. 157Join the VENDO team as we discuss the premium beauty experience at both Amazon and Walmart! We'll cover Premium Beauty's growing importance, key consumer insights, emerging trends, getting selected for premium beauty and more! Topics Covered: - Why is Walmart Beauty Important? (2:56) - Walmart's Beauty Consumer (6:24) - Expanded Selection in the Marketplace (8:36) - Trends We are Seeing in Beauty Category (10:34) - Premium Beauty Launch (13:35) - Getting Selected for Premium Beauty (16:55) - Walmart Beauty Initiatives (20:26) Speakers: - Amber Lenington, Walmart Account Strategist, VENDO - Hayden Dressel, Walmart Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want...

2025-01-1423 min

VENDO - Amazon & Walmart Growth Experts Culture is Everything - VENDO Velocity Podcast Ep. 162Join us as our Senior Director of People, Nicole, speaks about our VENDOCHELLA event and discusses VENDO's company culture in our last VENDO Velocity episode of the year! Speakers: - Nicole Goldman, Senior Director of People, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon...

2025-01-1416 min

VENDO - Amazon & Walmart Growth Experts Navigating Walmart.com & Marketplaces - VENDO Velocity Podcast Ep. 160Join the VENDO team as we discuss Walmart’s latest updates. We cover Walmart's earnings, the TikTok Shop Halo Effect, Walmart 1P, holiday deals, and site updates. Plus, we dive into advertising changes, VENDO’s DSP services, Seller Central UI updates, and tips for responding to product reviews. Topics Covered: - Walmart Earnings Recap (2:46) - Direct to Everything (DTE) (4:28) - TikTok Shop Halo Effect (6:18) - Walmart 1P (7:36) - Omni Assortment Recommendations (10:14) - Walmart Holiday Deals (12:10) - Site Updates (14:53) - Walmart Realm Shopping Experience (16:13) - Walmart Advertising Updates (16:51) - VENDO's DSP Services (19:13) - Seller Central UI Updates (20:01) - Responding to Product Revi...

2025-01-1431 min

VENDO - Amazon & Walmart Growth Experts Walmart Advertising Updates - VENDO Velocity Podcast Ep. 159Join the VENDO team as we dive into the latest updates in Walmart Advertising, covering everything from the growth of sponsored video ads to trends to watch for BFCM. We also explore Walmart brand shop updates and thoughts on day-parting during tentpole events. Topics Covered: - Walmart Advertising Growth (1:30) - Walmart Sponsored Video (2:38) - What Makes a Good Sponsored Video (4:34) - Creative Certification Program (7:53) - AI Involvement on Walmart.com?(10:03) - Display Updates (12:50) - Walmart Brandshop Evolution (17:24) - Trends Leading up to BFCM (20:04) - Dayparting (22:40) Speakers: - Sarai Aguilar, Senior Walmart Advertising Manager, VENDO - Delaney Del Mundo, Director of...

2025-01-1426 min

VENDO - Amazon & Walmart Growth Experts 2024 Amazon Holiday Hour - VENDO Velocity Podcast Ep. 158Join the VENDO as our team breaks down key strategies for the holiday season. Learn how to improve visuals, copy, ad spend, and post-purchase marketing, plus tips on affiliate marketing, mobile-first trends, and balancing short-term and long-term goals for holiday success. Topics Covered: - Brand Optimizations for BFCM(4:15) - Visual Strategies to Improve Listings for the Holidays (6:07) - Copy Challenges (7:10) - Importance of Improving Bullet Points (11:14) - Maximizing Deal Strategy (13:45) - Depth of Discount (16:35) - Deal Type Nuances and Recommendations (18:30) - The Halo Effect of Affiliate Marketing (22:36) - Trends with Longer Deal Periods (26:30) - Forecasting for the Month of November...

2025-01-1457 min

VENDO - Amazon & Walmart Growth Experts Amplifying Ads for TikTok Shop - VENDO Velocity Podcast Ep. 156Join the VENDO team as we break down the latest insights from TikTok Shop advertising! In this episode, we explore the top ad types, where they serve both on and off the platform, and how to structure your campaigns for maximum impact. Discover how TikTok’s Creator Center and Symphony tools can elevate your brand’s strategy, along with tips for boosting product visibility and driving sales through targeted, interest-specific ads. Topics Covered: - Advertising Types on TikTok Shop (2:35) - Where do these Off Platform Ads Serve (5:45) - GMV Max (6:59) - Best Practices for Ad Type Structure (9:06) - Interest Specific Camp...

2025-01-1329 min

VENDO - Amazon & Walmart Growth Experts Amazon Accelerate 2024 Debrief - VENDO Velocity Podcast Ep. 155Join the VENDO team as we recap Amazon Accelerate 2024! We'll cover the latest AI tools, best practices for testing frequency, optimizing product titles, insights on brand-tailored promotions, and post-purchase analytics. Tune in to discover how these developments are revolutionizing the future of e-commerce! Discussing Project Amelia (2:18) - AI Powered Listing Updates (5:55) - A+ Content: AI Generated Content Support (8:58) - How Often Should Brands Be Testing? (10:06) - Product Titles and Key Word Rankings (12:26) - AI Powered Tools (17:00) - Evolution of Brand Tailored Promotions (21:20) - AI Image Generator (23:55) - Post Purchase Analytics (25:55) - Account Health Updates (29:25) - New Seller Central Interface (33:22) Speakers: ...

2024-11-0837 min

VENDO - Amazon & Walmart Growth Experts TikTok Shop: Affiliate Marketing 101 - VENDO Velocity Podcast Ep. 152Interested in learning more about affiliate marketing? Join the VENDO team as we dive in to the world of TikTok Shop! On this episode, we will discuss TikTok Shop's growth potential, the power of affiliate marketing, and the Halo Effect that TikTok Shop has on Amazon. We will also break down concerns brands face, partnering with affiliates, and effective off-platform strategies for success. Check out our first video in the TikTok Shop Affiliate Marketing Series: https://www.youtube.com/watch?v=eHB16LcpgMg&t=551s Topics Covered: - TikTok Shop Opportunity and Scalability (1:38) - Halo Effect of TikTok Shop & Amazon (4:11) ...

2024-10-2234 min

VENDO - Amazon & Walmart Growth Experts Walmart Business: Maximizing Your B2B Potential - VENDO x Walmart Business WebinarElevate your business strategy by joining VENDO and Walmart Business for an informative webinar! This session will offer crucial insights into harnessing Walmart’s B2B platform to boost your growth and access to incremental customer base. Explore how Walmart Business can transform your approach and unlock new opportunities for success. Topics Covered: What is Walmart Business Who are our core B2B Customers? How to Grow Your B2B Sales with Walmart Business Speakers: Jonathan Yin, Director of Marketplace, Walmart Business Mark Jordan, Marketplace Growth Strategist, VENDO Contact VENDO - mark@vendocommerce.com Contact Walmart Business - jonathan.yin@wa...

2024-10-2151 min

VENDO - Amazon & Walmart Growth Experts Conquering Retail with Amazon, Walmart, & TikTok Shop - VENDO Velocity Podcast Ep. 149Ready to excel in retail with Amazon, Walmart, and TikTok Shop? 🚀 Our latest video reveals key strategies for strengthening your brand, setting your products apart, and tackling platform challenges. Get insights on leveraging analytics and staying ahead of marketplace trends! Topics Covered: - Key Strategies to Establish Consistent Brand Presence (2:35) - Strengths of Different Platforms (4:22) - How Can Brands Better Differentiate Their Products Across Retailers (6:10) - Challenges Retailers Face When Synchronizing Platforms (10:35) - How to Overcome Platform Synergy Challenges (13:00) - Analytics and Market Research Optimizing Overall Retail Strategy (16:20) - How Marketplaces are Evolving (22:25) Speakers: - Matt Mahony, Amazon Account Strategist, VEN...

2024-08-2928 min

VENDO - Amazon & Walmart Growth Experts Launching on Walmart Marketplace - VENDO Velocity Ep. 150Discover the key steps to thriving on Walmart Marketplace in our latest VENDO Velocity Podcast episode! We cover everything from eligibility and product evaluation to the application process and onboarding essentials. Plus, get valuable insights into ratings, reviews, Walmart Fulfillment Services, and important tech integrations. This guide will help you navigate the platform and boost your success. Topics Covered: - Eligibility Criteria for Walmart Marketplace (1:55) - Walmart's Suitability of Products Evaluation (3:52) - Application Process Timeline (5:40) - Key Next Steps in the Onboarding Process for New Sellers(6:50) - Ratings and Syndicating Reviews (9:00) - Review Accelerator Program (11:55) - Walmart Fulfillment Services (13:53) ...

2024-08-2924 min

VENDO - Amazon & Walmart Growth Experts Decoding Retail Media Networks: Strategies & Benefits - VENDO Velocity Podcast Ep. 148Looking to master Retail Media Networks? Our new video has you covered! Learn about data utilization, targeting strategies, plus how to measure success and optimize your campaigns. Discover key considerations, emerging trends, and tips for effective collaboration with retailers. Watch now to enhance your marketing game! Topics Covered: - What are Retail Media Networks (RMN)? (2:20) - Data Utilization & Targeting (3:26) - Consumer Insights From Retail Networks (5:05) - Key Considerations When Planning Campaigns (6:30) - Measuring Success of Campaigns (9:19) - Creative Optimization (12:20) - Integrating Campaigns Across Marketing Channels (15:45) - Collaborating with Retailers (17:15) - Emerging Technological Trends (19:00) Speakers: - Gefen Laredo, Senior Vice President...

2024-08-0925 min

VENDO - Amazon & Walmart Growth Experts TikTok Shop Affiliate Strategies - VENDO Velocity Podcast Ep. 146Dive into the world of affiliate marketing with our latest video! Learn more about TikTok Shop affiliate strategies and its frictionless purchase process. Discover VENDO's approach to managing affiliate campaigns effectively and discover the importance of CRM and organic content for success. Topics Covered: - What is Affiliate Marketing (3:10) - TikTok Shop Affiliate Marketing (5:36) - Live Shopping (5:55) - Frictionless Purchase Process (6:45) - VENDO's Approach to Overall Management of Affiliate Campaigns (9:14) - Product Selection & Testing Phase (12:35) - How Important is CRM & Organic Content to the Algorithm/Success (15:14) - Creating Engaging Content (17:50) - Campaign Management (20:29) - Setting up Campaigns: Open vs Target...

2024-07-1730 min

VENDO - Amazon & Walmart Growth Experts 5 Fundamentals for Managing Your Walmart Business - VENDO Velocity Podcast Ep. 145Join us for an in-depth exploration of Walmart's powerful "The 5 Its" e-commerce strategy! The VENDO team delves into the essentials: Have It, Find It, Display It, Price It, & Deliver It. Discover how each "It" can propel your success on Walmart Marketplace. Topics Covered: - The 5 Its: Have It, Find It, Display It, Price It (2:55) - Have It: Focusing on Assortment (4:20) - Investing in Your Items (6:00) - Walmart DSV (7:10) - Find It (8:53) - Key Challenges with SEO (9:33) - The Importance of Content Scores (11:20) - Display It: Product Listing Fundamentals (14:00) - Walmart Review Syndication (17:05) - Price It: Everyday Low Prices (18:40) - Leveraging...

2024-07-1736 min

VENDO - Amazon & Walmart Growth Experts Amazon Try Before You Buy - VENDO Velocity Podcast Ep. 144Join the VENDO team as we uncover how to leverage Amazon's "Try Before You Buy" program for success! Learn essential tips, best practices, and strategies to maximize sales and enhance customer satisfaction. Topics Covered: - What is Amazon Try Before You Buy (1:35) - Seller's Perspective: Enrolling Products (4:07) - What Products are Eligible (5:08) - Once You are Eligible - What's Next? (6:20) - How it Works (8:08) - Will Return Rates Increase? (10:00) - Concerns Regarding Returns (12:02) - Fulfillment Centers (14:25) - Reporting Insights (15:30) - Benefits of Try Before You Buy Program (17:30) Speakers: - Mikki Singhal, Amazon Account Strategist, VENDO - Delaney Del Mundo, Director...

2024-07-1722 min

VENDO - Amazon & Walmart Growth Experts Walmart Onsite and Offsite Display - VENDO Velocity Podcast Ep. 141Looking to learn more about Walmart Onsite and Offsite Display? Join us as we discuss Display Self-Serve, having a seat at the Trade Desk, Metrics and Reporting, and advantages when collaborating with VENDO. Topics Covered: - Key Differences between Walmart Onsite & Offsite (2:34) - Unique Advantages to using Walmart Offsite Display (3:03) - Walmart's Attribution Model (3:51) - How Does Display Self-Serve Work? (4:50) - Having a Trade Desk Seat when working with VENDO (5:40) - What is Walmart Connect & Best Practices (8:10) - Key Benefits & Advantages of Collaborating with VENDO (9:35) - What Creative Capabilities Do Advertisers (12:00) - Recommendations When First Starting (13:18) - Metrics & Reporting (17:39) ...

2024-07-1720 min

VENDO - Amazon & Walmart Growth Experts Leveraging Walmart Luminate - VENDO Velocity Podcast Ep. 139Are you familiar with Walmart Luminate? Walmart Luminate is the newest reporting system for suppliers that provides sales data, inventory data, and customer shopping insights. Join the VENDO team as we discuss Luminate and how it can benefit your business. Topics Covered: What is Walmart Luminate? (2:39) How does Luminate Data Reporting Compare to DSS? (6:02) Luminate Modules Breakdown (8:00) Visualizing Differences between DSS vs Basic vs Charter (11:45) Reporting Across Platforms (15:02) How Readily Available & Built Out Are These Reports? (16:50) Can Anyone Use Luminate? (22:13) Approaching Merchants About Data & Insights (25:21) What Brands Would be a Good Fit for Charter? (27:05) Speakers: Sophie Brown, Omni Strategy Specialist...

2024-05-1430 min

VENDO - Amazon & Walmart Growth Experts Unlocking Amazon's Brand Store Potential - VENDO Velocity Ep. 136Is your Amazon brand store optimized for success? VENDO's Copy and Creative team will be discussing key strategies to maximize your brand store's visibility and sales. Tune in to learn more about customizing your brand store, insights & reporting, creative buildouts, and strategies for traffic & growth. Topics Covered: - Amazon Brand Stores Overview (2:15) - Key Strategies to Optimize Brand Stores (3:05) - Search Query Performance (5:28) - The Importance of Visuals (7:02) - Optimizing Your Homepage & Best Practices (8:10) - The Importance of Branding and Storytelling (14:10) - Lifestyle Imagery (16:40) - Defining Your Brand Voice (17:45) - User Experience Priorities(19:04) - Catering Your Content to Mobile (21:20) ...

2024-05-0236 min

VENDO - Amazon & Walmart Growth Experts Amazon Q1 Rewind - VENDO Velocity Podcast Ep. 137Over the last few months, there have been many Amazon Updates from optimization updates to operational changes. Tune in to our next episode of the VENDO Velocity Podcast as we dive into Amazon's first quarter. Topics Covered: - FBA New Selection (2:25) - Product Listings with Generative AI (6:15) - Complimentary Product Sets (9:07) - Changes to the Dietary Supplements Category (13:54) - Born to Run Program - Dynamic Sell-Through Windows (15:45) - Returns Processing Fee (20:25) - Competitive Listings (23:04) - New SKU Economics Report (26:30) - New Coupon Pricing Requirements (28:57) Speakers: - Matt Mahony, Amazon Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account...

2024-05-0232 min

VENDO - Amazon & Walmart Growth Experts Hazmat Storage Nuances - VENDO Velocity Podcast Ep. 138Are you selling hazmat items on Amazon? Join the VENDO team as we discuss Amazon's hazmat storage nuances. We will be going over capacity nuances, strategies to increase hazmat space, minimizing Amazon fees and more! Topics Covered: - Understanding Hazmat Restrictions and Space (1:50) - FBA Capacity Nuances (2:40) - Requesting for Space (5:08) - Planning Around Peak Velocity Events (8:40) - Monitoring Your Space (12:20) -Upcoming Mother's Day Prep(15:34) - Upcoming Father's Day Prep (19:46) Speakers: - Holly Swanner, Amazon Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to...

2024-05-0225 min

VENDO - Amazon & Walmart Growth Experts Amazon Featured Offer (F.K.A Buy Box) & Subscribe 'N Save Nuances - VENDO Velocity Podcast Ep. 134Looking to learn more about Amazon Featured Offer & Subscribe 'N Save? Tune in to our latest VENDO Velocity Podcast episode where we break down strategies to win the Buy Box, elaborate on the Subscription Model, and discuss synergies between Featured Offer and SnS. Topics Covered: - What is Featured Offer (F.K.A. Buy Box)? (1:57) - How Does Amazon Determine Featured Offer? (3:00) - Key FBM Metrics That Sellers Need To Be Aware Of (6:19) - Shipping Time and Price Strategies (9:32) - Losing the Featured Offer - What Does it Mean and What is the Impact? (13:20) - Synergies Between Featured Offer and...

2024-05-0128 min

VENDO - Amazon & Walmart Growth Experts Amazon Supply Chain Updates - VENDO Velocity Podcast Ep. 133Are you up-to-date with Amazon's latest Supply Chain updates? Check out our latest podcast episode where the VENDO team will be discussing FBA fee changes, inventory placement fees, multi-channel fulfillment, and inventory strategy. Topics Covered: - Amazon FBA Inbound Placement Service Fees (1:25) - Premium vs Discounted Service (2:57) - How Does Amazon Determine Fees (3:58) - How Should Brands Strategize their Shipments? (7:48) - Inbound Defect Fees (10:42) - Low Inventory Placement Fee (12:53) - How Low Inventory Fees are Calculated (16:30) - VENDO's Game Plan with Inventory Updates (19:55) - Amazon's Multichannel Fulfillment(MCF) (24:10) Speakers: - Laarni Lorenzo, Supply Chain Lead Manager, VENDO - Delaney Del...

2024-05-0128 min

VENDO - Amazon & Walmart Growth Experts Advertising Synergies: Amazon & External - VENDO Velocity Podcast Ep. 132Looking to get started with External Ads? Our team will be discussing Amazon and external advertising synergies. Tune in to learn more about cross-channel reach & engagement, integrated strategies, and maximizing ROI. Topics Covered: Cross Channel Reach & Engagement (2:15) On-Amazon Ads Playing with External Ads (3:50) KPIs to Measure Impact (5:50) Amazon Attribution Program (8:14) Getting Specific with Key Word Targeting (9:50) Optimizing Spend Allocation Between Channels (13:38) Maximizing ROIs: Last Click Attribution (17:42) If You Are Looking to Invest in External Ads, Where You Should Start? (20:18) Optimizing Youtube Ads (22:31) Speakers: Gefen Laredo, Vice President of Advertising, VENDO Greg Rudolph, Digital Advertising Manager, VENDO Delaney Del Mundo, Director...

2024-05-0123 min

VENDO - Amazon & Walmart Growth Experts Mastering User-Generated Content - VENDO Velocity Podcast Ep. 131User-Generated Content (UGC) is taking the world by storm. Our team will be discussing UGC, channel strategy across platforms, and how to measure success. Topics Covered: - What is User Generated Content(UGC)? (2:28) - How We Execute UGC for Brands - 4 Step Process (5:00) - How Much Control Does a Brand Have?(7:44) - Channel Strategy Across Platforms (8:55) - Marketing Calendar Synergies (17:17) - Timing Behind Campaigns (20:16) - Driving Digital to In-Store (23:30) - Measuring Success (26:05) Speakers: - Nicolas Martinez, SVP of Marketing, VENDO - Sohun, Sanka, Marketing Operations Associate, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay...

2024-02-2730 min

VENDO - Amazon & Walmart Growth Experts Advertising Strategies Across Retail Marketplaces - VENDO Velocity Podcast Ep. 129Different retail marketplaces call for different advertising strategies. Join the VENDO team as we cover differences in Walmart vs. Amazon strategy, DSP Best Practices, External Advertising Capabilities & more! Topics Covered: - Different Strategies for different Marketplaces (2:15) - Diversifying Ad Spend Depending on Ad Capabilities (5:00) - Factoring Walmart In-Store Ad Spend (8:00) - Walmart DSP: How and Where Ads Will Serve (9:25) - Paid Search & Social on Amazon (10:52) - Importance of Creatives within Advertising (15:53) - Creative AI on Amazon (18:37) - Walmart AI Search: Grouping Search Terms (19:30) Speakers: - Gefen Laredo, Vice President of Advertising, VENDO - Delaney Del Mundo, Director of Amazon Account S...

2024-02-2124 min

VENDO - Amazon & Walmart Growth Experts 2024 Amazon Ads Updates - VENDO Velocity - Ep. 128Join the VENDO team as we cover Amazon Ads updates for 2024! We will be discussing vertical video options, Amazon video posts, international brand tailored promos and more! Topics Covered: - What is DSP? (2:00) - DSP Fee Concerns & VENDO's Approach (4:35) - Running Sponsored Display vs DSP (5:52) - Budgeting DSP (8:10) - Defining Benchmarks and Metrics (8:55) - DSP Attributions (10:40) - New Updates: Vertical Video Ads (12:15) - Interactive Videos (13:00) - Response of Ecommerce Ads (14:21) - Growing as a Company with DSP (15:58) - Maximizing Your DSP Campaigns (17:45) Speakers: - Jamie Grossman, Advertising Specialist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want...

2024-02-0619 min

VENDO - Amazon & Walmart Growth Experts TikTok Shop Overview - VENDO Velocity Ep. 127TikTok Shop is here! As an officially approved TikTok Shop Partner, tune in to our overview on TikTok Shop. We will be covering TikTok creator plans, marketing, advertising, user generated content(UGC), account health, and more! Topics Covered: - Getting Started on TikTok Shop (2:10) - The Affiliate Center (4:08) - The Creator Plans: The Open Plan & The Targeted Plan (8:15) - Analytics - Shop Ranking (11:25) - Promotion Opportunities (12:22) - Increasing Visibility Through Ads: Live & Video Shopping Ads (15:22) - UGC on TikTok Shop (18:30) - Shop Help (23:30) - Review Rates (24:30) - TikTok Shop v.s. TikTok Storefront (26:34) Speakers: - Greg Rudolph, Digital Advertising Manager...

2024-01-2330 min

VENDO - Amazon & Walmart Growth Experts New Year, New You Strategies - VENDO Velocity Podcast Ep. 126To kick off the New Year, the VENDO team will be discussing New Year, New You strategies to implement for 2024. Join us as we break down 2024 Advertising Changes, Walmart DSP Updates, Data Driven Insights and more! Topics Covered: - Amazon Announcing Fee Increases for 2024 (1:30) - Amazon Low Inventory Fee for Large Products (3:55) - Walmart Managed Service Fee (5:53) - Overview of Walmart DSP (7:40) - Driving Sponsored Brands Ads to Brand Shops & Shelves (8:45) - Amazon Labeling Products in Sponsored Campaigns (10:30) - How Should Brands be Preparing for New Year, New You (12:47) - Focusing on Display Self-Service (14:07) - Media Mix Breakdown (15:10) - Sponsored...

2024-01-1027 min

VENDO - Amazon & Walmart Growth Experts Walmart's Digital Shift - VENDO Velocity Podcast Ep. 124Walmart Omnichannel continues to evolve - VENDO is here to update you on it's digital shift! Tune in to the VENDO Velocity Podcast to hear Allison, our Director of Walmart Omnichannel, discuss channel breakdowns, online pickup and delivery, Luminate, and updated content scores! Topics Covered: - Walmart's Channel Breakdown (1:40) - Online Pickup & Delivery (6:33) - Dot.com Penetration to Stores (10:01) - Walmart Luminate (11:31) - Walmart's Updated Content Scoring Model (15:45) Speakers: Allison Johnson, Director of Walmart Omnichannel, VENDO Delaney Del Mundo, Lead Amazon Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth...

2023-11-2921 min

VENDO - Amazon & Walmart Growth Experts VENDO Client Testimonial ft. David Manshoory, Co-Founder & COO of AlleyoopDiscover how Alleyoop, a beauty brand specializing in multifunctional, multi purpose makeup products, realized the benefits of selling their products on Amazon. Learn from Alleyoop's story and find out why they chose VENDO to help them grow and scale their brand on Amazon! Topics Covered: - What made you choose VENDO? (0:10) - How have your sales been since working with VENDO? (0:35) - How has it been working with VENDO? (1:02) Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: www.youtube.com/channel/UCr2VTsj1X3PRZW...

2023-11-0803 min

2023-09-2323 min

VENDO - Amazon & Walmart Growth Experts How Lumineux has sold over 100M+ on Amazon - VENDO Velocity Podcast Ep. 120Join us as we speak to Justin Maddahi, Chief Marketing Officer of Lumineux, a dentist-formulated and certified nontoxic oral care brand, and one of the biggest disruptors in the oral care category. As one of VENDO's oldest clients, we are Lumineux's Amazon specialists. Tune in as we break down Lumineux's evolution on Amazon, their Ad strategy, how they are turning their online success to offline sales, and more! Topics Covered: - All About Lumineux (1:46) - Evolution of Lumineux on Amazon (8:00) - Ad Strategy on Amazon (10:45) - Lumineux Online Success to Offline Sales(18:15) - What's Next for Lumineux (22:05) - Justin's Lessons...

2023-09-2228 min

VENDO - Amazon & Walmart Growth Experts Maximizing In-Store Sales with Paid Search & Socials - VENDO Velocity Podcast Ep. 119Looking to maximize in-store sales through paid search & social strategies? Nicolas Martinez, SVP of Marketing, Greg Rudolph, Digital Advertising Manager, & Delaney Del Mundo, Lead Amazon Account Manager, at VENDO provide valuable insights on leveraging omnichannel approaches to seamlessly connect online and in-store experiences while maximizing attribution. Tune in as we cover effective techniques for amplifying conversions through technology, data integration + acquisition, personalized customer journeys & more! Topics Covered: - Why Are Digital Landing Pages Vital For In-store Brands? (1:46) - How Are We Using Digital Landing Pages to Help Ads? (4:19) - Improving Conversions (5:10) - Allowing Better Attribution (5:38) - Connecting the Digital and...

2023-09-2224 min

VENDO - Amazon & Walmart Growth Experts Success as an Account Manager: Proven Best Practices - VENDO Velocity Podcast Ep. 117As an Account Manager, success depends on knowing the ins-and-outs of managing accounts successfully. Delaney Del Mundo and John Miano, from VENDO’s Amazon Account Strategist team, will show you the best proven practices for success! Join us as we cover topics such as maintaining strong client relationships, problem solving with internal teams, monitoring performance metrics, and so much more. At VENDO, we understand what our account managers bring to the table and how they can help make your accounts thrive. Topics Covered: - Amazon Updates: Account Verification Through the Informed Consumers Act (00:48) - Amazon Updates: SIOC - "Ships in Ow...

2023-07-2422 min

VENDO - Amazon & Walmart Growth Experts Walmart Strategic Partnerships: Incubation Team & Strategic Account Managers - VENDO Podcast Ep. 115Get ready for the latest Walmart updates - you won't want to miss them! In this video, we'll take a deep dive into Walmart's Incubation Team and their cutting-edge approach to driving growth. Plus, we'll explore the world of Strategic Account Managers (SAMs) and what you need to know to work effectively with them. And that's not all - we'll give you the inside scoop on Sponsored Brand Flash Picks and how they can take your business to the next level. So sit back, relax, and get ready to learn everything you need to know about the exciting world of...

2023-06-2331 min

VENDO - Amazon & Walmart Growth Experts The Marketing Mix: The Power of the 4 Ps - VENDO Podcast Ep. 114Have you ever heard of the Marketing Mix? It consists of 4 pillars that businesses use to influence the way that customers shop. The 4Ps are price, place, product, and promotion. Join us this week on the podcast as Shelby Smith, Senior Walmart.com Growth Strategist, and Delaney Nicol, Lead Amazon Account Strategist, do a deep dive of what the marketing mix is for both Walmart and Amazon! Topics Covered: - What is the Marketing Mix? (1:08) - How Walmart has evolved from a product standpoint (2:28) - Product from an Amazon standpoint (3:30) - Product opportunity explorer (4:05) - Pricing from a Walmart standpoint (5:05) ...

2023-06-0634 min

VENDO - Amazon & Walmart Growth Experts The Walmart Omni World: Selling In-Store & Online - VENDO Podcast Ep. 113The Walmart Omni World continues to grow! Join us this week on the podcast as we dive into both the digital and brick & mortar sides of Walmart and how to use them together to create a strong shopper experience. Jen Carnes, Director of Sales at Team Direct Management, Shelby Smith, Senior Walmart.com Growth Strategist from VENDO, and Darren Saul, CEO from VENDO talk about how to bridge the gap between eCommerce and in-store shopping to maximize Walmart's ever-growing Omni Channel. Topics Covered: - Walmart Growth from Brick and Mortar to Omni (1:20) - VENDO's Role - Walmart Omni Channel: eCommerce...

2023-05-2427 min

VENDO - Amazon & Walmart Growth Experts The Power of Retail Media Pt. 2 - VENDO Podcast Ep. 112This week on the podcast, we continue with the 2nd part of our Retail Media Series! Jason Weilenmann, Head of Marketplace Advertising and Nicolas Martinez, VP of Marketing break down Retail Media's next generation offerings and discuss different retail media platforms, display and programatic advertising, social campaigns and more! If you haven't already, be sure to check out Part 1 of our Retail Media series: https://www.youtube.com/watch?v=TMmlasqc0aE&t=536s Topics Covered: - Display and Programatic Advertising (1:30) - Examples of Different Retail Media Platforms (2:10) - Using Retail Media Platforms: Best Practices (3:55) - Navigating Instacart (5:30) - Balancing...

2023-05-0525 min

VENDO - Amazon & Walmart Growth Experts All About Amazon Fresh - VENDO Podcast Ep. 111Join us this week for the VENDO Podcast where we talk about Amazon Fresh! Delaney Nicol, Lead Amazon Account Manager and Holly Swanner, Amazon Account Strategist cover understanding your Amazon Fresh demographic, using SpartanNash as an inventory provider, and in-store promotions. Topics Included: All about the Amazon Fresh customer (2:10) Opportunities to cross-promote with Amazon Fresh (6:10) Utilizing DSP as a Fresh Seller (8:53) Inventory: Using SpartanNash (9:55) UWI (In-store Locations) & UFT (Online Locations) ( (16:40) Re-forcasting with minimum delivery fee (20:05) In-store promotions(23:50) Understanding your demographic(29:45) Featuring: Delaney Nicol, Lead Amazon Account Manager, VENDO Holly Swanner, Amazon Account Strategist, VENDO Want to stay up to date...

2023-04-2132 min

VENDO - Amazon & Walmart Growth Experts Driving Walmart.com Conversions with Backend Optimizations - VENDO Podcast Ep. 110This week on the podcast, we are covering how to drive Walmart.com conversions with backend optimizations. Join Daniel Rodriguez, Walmart Site Operations Associate and Delaney Nicol, Lead Amazon Account Manager as they dive in to the latest Walmart content and optimization updates! Topics Covered: - Walmart.com Style Guide (1:20) - Style guide main image suggestions (3:06) - Ensuring that online listings are fully updated and optimized(6:15) - Online Pickup & Delivery(OPD)(9:10) - Product Typing & Shelving Paths (11:00) - Advertising Side of Shelving Paths (17:15) - How can brands best partner with their Merchant (20:15) - Updating product types (22:05) Featuring: - Delaney Nicol, Lead...

2023-04-1226 min

VENDO - Amazon & Walmart Growth Experts The Walmart Sponsored Ad Revolution - VENDO Podcast Ep. 109This week on the podcast, Delaney Nicol, Lead Amazon Account Manager, and Michelle Long, Walmart Media Buying Lead will discuss analyzing the impact of sponsored brands, sponsored video, and brand stores on Walmart's Advertising Landscape. Topics Include: - New Walmart Updates - Using Sponsored Brands (Previously Known as Search Brand Amplifiers) (3:12) - New-To Brand Metrics (4:40) - CPCs and Sponsored Brands (5:31) - Self Managed Brand Stores (8:18) - Asking Your Walmart Rep for Growth Opportunities(11:30) - Sponsored Videos (11:57) - Variant Bidding (17:45) - Subscribe & Save (20:13) - DisplaySelf Serve (24:33) - Walmart Reviews & Building a Review Plan (25:28) Featuring: - Delaney Nicol, Lead Amazon Account Manager...

2023-03-2727 min

VENDO - Amazon & Walmart Growth Experts The Power of Retail Media Pt. 1 - VENDO Podcast Ep. 108This week on the VENDO Podcast we will dive into all things Retail Media! This episode will be part 1 in our Retail Media Series. Jason Weilemann, Head of Marketplace Advertising, and Nicolas Martinez, VP of Marketing, will break down the basics of Retail Media: what is it, what are the benefits of using it, and how brands should implement it. Topics Include: - What is Retail Media (2:08) - Benefits of Retail Media (4:17) - How Brands Should Use Retail Media (7:19) - What's to Come on Our Retail Media Series (14:02) Featuring: - Jason Weilenmann, Head of Marketplace Advertising, VENDO - Nicolas Martinez...

2023-03-1418 min

VENDO - Amazon & Walmart Growth Experts Amazon DSP: Maximizing Retargeting - VENDO Podcast Ep. 107This week on the VENDO Podcast we are covering Amazon DSP Updates. Join Matan Laredo, Head of Programmatic Advertising, and Gefen Laredo, Director of Media Buying, as they speak on DSP Console Updates and Maximizing Retargeting. Topics Include: - DSP Console Updates (2:14) - Twitch Inventory Addition(2:20) - OTT Advertising (3:45) - Segmenting Look-back Windows & Why it's Valuable (5:20) - How Do You Segment? (7:25) - Looking at Performance and ROAs (11:20) - Goals of Retargeting (12:30) Featuring: - Matan Laredo, Head of Programmatic Advertising, VENDO - Gefen Laredo, Director of Media Buying, VENDO Want to stay up to date on topics like this? Subscribe to...

2023-02-2517 min

VENDO - Amazon & Walmart Growth Experts What's New On Amazon PPC - VENDO Podcast Ep. 106Over the past few weeks, Amazon has launched updates on their advertising platform. Join the VENDO Team as Gefen Laredo, Director of Media Buying, and Jason Weilenmann, Head of Marketplace Advertising, cover what's new on Amazon PPC. Amazon Advertising Updates: Broad Targeting (00:30) Wasted Spend (3:40) Progressing Forward with Broad Spending (4:55) Sponsored Display launching Mobile Carousel Ads (9:20) Featuring: - Gefen Laredo, Director of Media Buying, VENDO - Jason Weilenmann, Head of Marketplace Advertising, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday! ➡️ YouTube: https://www.youtube.com/@VEND...

2023-02-0913 min

VENDO - Amazon & Walmart Growth Experts Walmart.com Marketplace New Features & Updates (Incl. B2B Platform Launch!) - VENDO Podcast Ep. 105This week's episode of the VENDO Podcast breaks down the latest Walmart.com Marketplace News and Updates! Join us as Mark Jordan, Walmart Marketplace Growth Strategist, and Darren Saul, CEO of VENDO talk all things Walmart, covering their new business platform, Walmart Seller Center, Walmart Fulfillment Services and more! Topics Include: - Walmart Business (B2B) platform (1:00) - Review Accelerator Program (2:35) - New-Seller Savings (5:10) - Walmart Seller Center Updates & Best Practices (7:20) - Subscriptions on Walmart Marketplace (10:25) - Walmart's Incubation Team (12:38) - Walmart Fulfillment Services - WFS (15:26) - Purchase Order(PO) Reconciliation (18:32) Featuring: - Mark Jordan, Walmart.com Marketplace Growth Strategist...

2023-01-3120 min

VENDO - Amazon & Walmart Growth Experts How to Build an Amazon Content Strategy - VENDO Podcast Ep. 104Starting off 2023 strong, this week the VENDO Podcast features Christina Passmore, CEO and Founder of Christina Ink, and VENDO's very own Head of E-Commerce Content, Jennifer Kaba. Join in to learn all about building a content strategy as an Amazon Seller. Topics Include: - Content Marketing to Grow Your Amazon Business (4:10) - Leveraging Video Content on Amazon (7:05) - 6 Step Content Strategy (9:15) - Brand Voice & Persona (10:30) - Importance of Audience Personas (13:38) - Using Brand Analytics to Help Guide Your Audience Persona (15:12) - Content Pillar Formation (17:43) - 3 Tips to Consider When Repurposing Content (26:50) - Converting Your Content To Fit Amazon (28:53) - Commonly...

2023-01-3055 min

VENDO - Amazon & Walmart Growth Experts Google Ads to Amazon: Top Tips and Tools - VENDO Podcast Ep. 103This week on the VENDO Podcast, we sit down with Carbon6's, Community Ambassador, Clayton Atchinson and VENDO's Digital Media Buyer, Greg Rudolph to discuss tips and tools of driving paid social and paid search back to Amazon. Driving Google Ad traffic to Amazon is a great way to connect with potential customers and to increase brand awareness. Topics Include: - Overview on How to Create Profitable Off-Amazon Ads Through Paid Search (4:53) - Using PixelMe to Drive Traffic to Amazon (6:43) - Sending Off-Amazon Traffic to Amazon (8:00) - Driving Google Ads to Amazon for DTC Brands (11:56) - Pros and Cons of...

2022-12-0632 min

VENDO - Amazon & Walmart Growth Experts 5 Tips to Combat Inventory Limits - VENDO Podcast Ep. 102This week's episode is crucial as we approach Black Friday and Cyber Monday. With a shift in Amazon restock limits, VENDO'S Strategic Inventory & Logistics Manager, Laarni, and Lead Account Manager, Delaney, discuss 5 tips to help combat inventory limits this holiday season. Topics Include: Shift in Amazon Restock Limits Overview (1:25) Tip 1: Using LTL Shipments & Amazon Partner Carriers (4:55) Tip 2: FBM Best Practices (6:40) Tip 3: Calculating Maximum and Minimum Restocking Limits (11:08) Tip 4: Having an Inventory-Minded Marketing and Advertising Approach For the Holidays (13:20) Tip 5:The Importance of IPI Scores (15:20) Featuring: Laarni Lorenzo, Strategy Inventory & Logistics Manager, VENDO Delaney Nicol, Lead Account Manager, VENDO Want to...

2022-11-151h 00

VENDO - Amazon & Walmart Growth Experts DTC To Amazon: The Pros, Cons, & Methods - VENDO Podcast Ep. 101We have a special episode on the podcast this week!💥 With marketplaces like Amazon that offer typically lower prices and faster shipping, DTC Brands are having difficulties competing for consumers. Join us as we speak with Helium 10 brand evangelist, Carrie Miller, as well as the Founder and CEO of Cahoot, Manish Chowdhary, as we discuss the pros, cons and methods of driving DTC traffic to Amazon. Topics Include: - The Benefits and Risks of Selling on Amazon for DTC Brands (02:48) - Driving DTC to Amazon Via "Buy With Prime" Program (11:06) - Driving DTC to Amazon Via a Link (16:08) - Not Dri...

2022-11-0136 min

VENDO - Amazon & Walmart Growth Experts Amazon Accelerate & Sell + Scale Summit Recap - VENDO Podcast Ep. 100💥We are just coming off 2 incredible back-to-back events: first, Amazon’s annual seller conference, Accelerate, and second, Helium10’s 1st ever Sell + Scale Summit, which covered Walmart as well. Invigorated, impassioned, and enthused, we thought what better way to have our 100th episode of the VENDO Amazon & Walmart Growth podcast! Our Allstar VENDO lineup unpacks both Amazon Accelerate AND the Sell + Scale Summit, recapping all of the top takeaways. With tons of actionable golden nuggets, this is an episode you don't want to miss! 🔑💡 Topics Include: Amazon Accelerate Announcements and Updates (5:00-17:45) Tailored Audiences (5:05-8:48) Buy with Prime (9:07-11:20) Brand Analytics (11...

2022-10-181h 00

VENDO - Amazon & Walmart Growth Experts Aggregator Business Model 2022 w/ Elevate Brands! Ft. Jeremy Bell - VENDO Podcast Ep. 96We'd like to welcome our very special 🙌 guest Jeremy Bell to the podcast this week 👏 👏, as he sat down with VENDO's fearless leader and Chief Executive Officer, Darren Saul 😎, to discuss Elevate Brands' thriving business model and the future of the aggregator industry 🛸 📈. Tune in for some useful tips on increasing your overall value 💸 as an eCommerce brand and how to garner the attention of companies like Elevate as an independent owner or seller in the space! 🔍 💪🏽 Topics Include: - An introduction to Elevate (0:36) - How to identify and evaluate a valuable prospect (03:19) - Does Elevate have a niche? (05:23) - Deal structures (07:08) - How...

2022-07-2133 min

VENDO - Amazon & Walmart Growth Experts Walmart Introduces Second Price Auctions! - VENDO Podcast Ep. 95With the recent introduction of Second Price Auctions to Walmart's eCommerce platform, we thought it would be wise to shed some light 🔦 on the pros 👍 and cons 👎. Join two of our stellar 💥 Walmart Media Buyers Sarai and Pablo as they break down this new initiative, what has been observed since its launch 👀, and highlight the ways that it is affecting relevancy and bidding for brands within the space. Topics Include: - The introduction of second price auctions (00:34) - What we’ve observed since it’s launch (04:10) - Changes within relevancy and bidding (13:30) Featuring: Pablo Solar-Sanchez, Media Buyer, VENDO Sarai Aguilar, Media Buyer, VENDO...

2022-07-1222 min

VENDO - Amazon & Walmart Growth Experts VENDO Client Testimonial Ft. Johnny Adamic, Founder of BRRRN!Ever slid on a slide board? Well, BRRRN has made it a workout must have! BRRRN, a fitness brand born during COVID quarantine and out of a need to rebrand, is taking the fitness craze by storm on Amazon. Watch Johnny Adamic, co-founder, share how he found success on Amazon partnering with VENDO. Topics Include: - Where was BRRRN as a company when they connected with VENDO (00:33) - What were Johnny’s initial thoughts towards Amazon? (01:15) - Pivoting in the Pandemic (4:00) - How has it been working with VENDO? (5:30) Featuring: Johnny Adamic, Founder, BRRRN Yoji Cole, Director of Business & Development, VE...

2022-07-1210 min

VENDO - Amazon & Walmart Growth Experts Landing Pages and Magic Links! - VENDO Podcast Ep. 94A brand is only as strong as its ability to advertise, 💪🏽 and this logic applies tenfold in the eCommerce space! Given its current rate of growth 📈, our focus at VENDO is to carefully develop strategies that help our customers drive continued traffic and offer differentiated products in a meaningful way. Join Nic, Greg, and Jason as they discuss key topics such as how landing pages 🛩 can benefit both you and your customers, as well as how magic links 🪄 can improve your relationship with influencers and increase your competitive edge with analytics 🔍📄. Topics Include: - Landing Pages (2:01) - Magic Links (11:10) - Closing thoughts (14...

2022-07-1217 min

VENDO - Amazon & Walmart Growth Experts CEO Spotlight with Barry Turner of Lenny and Larry’s - VENDO Podcast Ep. 93On today’s episode of the podcast, we had the pleasure of hosting a very special guest 🕺. His name is Barry Turner, and he’s the founder of Lenny and Larry’s 🍪, a brand that has gained substantial traction 🏎 in the consumer-packaged goods market with the sales of their delicious Keto confections, and has been a pioneer in the industry since first launching their protein cookie in 1993. Barry offers a unique story with an incredibly diverse professional background, which includes pursuing a career in baseball ⚾️, entering the world of professional wrestling 🤼‍♀️, being cast on the hit show American Gladiators, and actively operating within th...

2022-07-1213 min

VENDO - Amazon & Walmart Growth Experts Successfully Launching Your Brand with Walmart – VENDO Podcast Ep. 92Launching a new brand in the eCommerce space can be a delicate dance 💃 , with many crucial considerations to be made. Comprehensive due diligence and knowing where to focus your energy will ensure you maximize your potential for a smooth entrance to your chosen channel(s). Today on the podcast we break down the launch process with Walmart and some of the key factors that can often make or break a brand’s success 🔐 . This includes knowing where to sell your product, understanding channels and picking the right product assortment. Then we peel back the curtain on VENDO’s relationship with Walmart an...

2022-07-1218 min

VENDO - Amazon & Walmart Growth Experts Using URL Genius to Maximize Your Sales! - VENDO Podcast Ep. 91In this week’s episode of the VENDO podcast, we are very pleased to welcome Scott Allen from URL Genius. 👏 Today our special guest speaks with us about the ways in which this incredibly intuitive platform can benefit e-commerce brands with a specific focus on its applications in the Amazon marketplace. 🎯 Join us as Scott provides an informative demo of the platform to provide viewers with greater insights into what makes the application so effective and helps us better understand why making the move to URL Genius is the right move for you and your brand. 💣👌 One key example he provides is ho...

2022-07-1217 min

VENDO - Amazon & Walmart Growth Experts Amazon Data Points: Desktop Vs. Mobile! - VENDO Podcast Ep. 90✨ FREE Prime Day 2022 Webinar: https://www.eventbrite.com/e/amazon-prime-day-prep-the-vendo-way-tickets-327421565717 With the introduction of mobile data analytics 🆕 🆕 to the Amazon marketplace sellers now have an increased potential to optimize 💪🏽 strategies and develop a more in-depth understanding of consumer trends and habits. In this week’s episode of the podcast, we highlight 💡 🔍 what separates the newly introduced mobile data points from desktop analytics, as well as unpack what this means on a broader scale for the present and future of eCommerce. 📊 📈 Topics Include: What does the addition of mobile traffic data analytics mean for brands? - 02:22 How is this affecting our client conversations and str...

2022-05-1218 min

VENDO - Amazon & Walmart Growth Experts Seller Tips and Tricks for Developing A+ Content! - VENDO Podcast Ep. 89The e-commerce space is growing increasingly saturated with competition, and “content is king” has never been a truer statement. Selling effectively can no longer be achieved by simply introducing a quality product into a given market and hoping consumers catch on. It requires brand development, strategic content, and diligent consistency. In this week's episode, we dive a little deeper into what this means and highlight some of the key considerations that an online seller should be mindful of when launching a new brand, or product(s) to an online marketplace. Join content experts Pablo Solar-Sanchez and Daniel Rodriguez as they unpa...

2022-05-0415 min

VENDO - Amazon & Walmart Growth Experts Amazon Sponsored Display Ads explained! - VENDO Podcast EP. 88Whether you use the internet daily or on a very casual basis, chances are by now you have experienced a Sponsored Display Advertisement! 👩🏾‍💻🧑🏻‍💻 Think back for a moment to the number of times you have found yourself using eCommerce sites such as Amazon and were suddenly greeted with digital banners advertising products that seemed perfectly tailored to you. 😯🧐 It may have been a specific item you had viewed previously, or one that was left in your shopping cart prior to checking out. 🛒 👀 It could have even been an advertisement from a company where you had recently completed a transaction. These moments though seemingly convenien...

2022-05-0415 min

VENDO - Amazon & Walmart Growth Experts Speaking with Vanessa Hung, CEO of Online Seller Solutions! - VENDO Podcast EP. 87Vanessa operates on the unsexy side of Amazon. She started transforming Amazon businesses in 2017 and has been a problem solver for many. Founder and CEO of Online Seller Solutions, Vanessa has helped many sellers free themselves from the pain that comes with managing and optimizing their Seller Central accounts. Her passion is sharing knowledge about strategies and trends as well as offering helpful tips on how to start, scale, and transform eCommerce businesses with Amazon. This ultimately led her to public speaking and co-hosting a podcast called "Wizards of Ecom enEspañol." Join VENDO CEO Darren Saul and VENDO Director o...

2022-05-0444 min

VENDO - Amazon & Walmart Growth Experts New eCommerce trends for 2022! - VENDO Podcast Ep. 85In this week’s episode of the podcast, VENDO’s Digital Media Buyer, Greg Rudolph and Amazon Strategic Account Manager, Nnaemeka Alozie discuss some of the exciting new ✨ ideas that were presented at Expo West 2022 with respect to eCommerce and online selling. 🛍 The landscape is constantly evolving, with platforms such as Amazon and Walmart playing integral roles in shaping its exponential growth. 📈 That’s why at VENDO we pride ourselves on balancing ⚖️ a comprehensive understanding of the current eCommerce climate, with a firm attentiveness to the future of the market to ensure our clients see optimal success. 💰 Topics Include: - What changes we see c...

2022-03-3015 min

VENDO - Amazon & Walmart Growth Experts Amazon vs. Walmart, two of the major players in e-commerce! - VENDO Podcast Ep. 84At VENDO, we understand the intrinsic value that thought sharing offers our clients. 💸💰Consistent communication is integral in how we analyze trends and help our brands grow their businesses on both Amazon and Walmart Marketplace. 🚀 🚀 Join Leah Bicknell, Delaney Nicol, and Hiram Gonzalez as they examine key comparisons between Amazon and Walmart’s e-commerce strategies, explain how both giants are using innovation to command the digital retail space, and outline what a successful brand onboarding process looks like with either of these companies. 🔎 🏆🏆 Topics Include: - The necessity of inter-team cohesiveness. (00:28) - The key similarities and differences between Amazon and Walmart’s platforms (02...

2022-03-2328 min

VENDO - Amazon & Walmart Growth Experts CEO Spotlight: Andrea Blienden of Lime Crime – VENDO Podcast Ep 83Andrea Blieden is an e-commerce pioneer with loads of experience with several startups and digitally driven commerce platforms 👩‍💻. With multiple brands she’s worked with under her belt she became CEO of Lime Crime, your one-stop-shop for makeup, hair care, and hair dye 💄💋. During the pandemic, the brand recognized that experimenting with self-expression became a huge trend 🌟. Guided by Andrea, Lime Crime stayed true to its values of individuality and uniqueness and began offering new hair color products 🎨. With every company she works with, Andrea wants to ensure that her personal strengths align with the values and personality of the brand. Join Yoji as he...

2022-03-0826 min

VENDO - Amazon & Walmart Growth Experts Walmart Marketplace for Sellers 101 – VENDO Podcast Ep 82Walmart Marketplace is rivaling Amazon as the second most popular online marketplace 🏆. Much like Amazon, this top tier platform allows you to control your inventory, content, and orders more independently, AND you'll gain access to millions of buyers shopping on Walmart.com already 🛒🛍. Today, Yoji and Mark are talking shop about the nuts and bolts of this incredibly lucrative sales channel 💰. Venturing into Walmart Marketplace can be overwhelming for brand owners, so partnering with VENDO can give you a leg up on the competition. We’ll give you a roadmap of ideas and execute them for you so you can build your custo...

2022-02-2814 min

VENDO - Amazon & Walmart Growth Experts Amazon Comprehensive Marketing Campaign – VENDO Podcast Ep 81This week we’re taking it up a notch by giving you a crash course on what goes into an Amazon comprehensive marketing campaign. 💥 By tapping into the potential of deals, discounts, internal promo, and external promo, you’ll strike a GOLD MINE of increased sales, traffic, and ranking. 💰💎 There’s a world of possibilities when it comes to marketing your products on Amazon, anything from optimizing your SEO 💻, to leveraging your influencers 🤳, to the ✨MAGIC LINK✨. Let’s just say you won’t want to miss out on that golden nugget at the end of the episode. 🤫 Join Josh and Nic as they talk shop and gu...

2022-02-2224 min

VENDO - Amazon & Walmart Growth Experts Disrupting the Consumer Packaged Goods Industry Feat. Ryan Lewendon – VENDO Podcast Ep 80From conception to exit and beyond, Giannuzzi Lewendon plays an active role in the lifecycle 🔄 of DISRUPTIVE consumer product companies. This week we sat down with Ryan Lewendon, Partner at Giannuzzi Lewendon, to explore his insights into the Consumer Packaged Goods (CPGs) industry. The firm specializes in mergers and acquisitions, financing, product research and development, and much more. Ryan's word of advice is to focus on brand growth 🌱 and product improvement 🛠, as conglomerate acquirers are looking to scoop up mature brands. Join Ryan and Yoji as they discuss what makes the CPG industry collaborative, resilient, and most importantly, disruptive. 💥💥 Topics include: -How...

2022-02-1523 min

VENDO - Amazon & Walmart Growth Experts CEO Spotlight: Matt Weir of Mambe Blanket – VENDO Podcast Ep 79Matt Weir knows the first thing about having his plate full as a CEO. He founded Mambe Blanket 1999 to create waterproof blankets for any and EVERY indoor and outdoor activity. 🌳🏕 Over 20 years later, Mambe Blanket has expanded their product lines and Matt has become busier than ever. Learning the ins and outs of selling on Amazon while managing the rest of the business was a heavy weight but VENDO joined in to do some of the heavy lifting. 🏋️‍♀️ Join Yoji and Matt as they reminisce about leveling up Mambe Blanket’s brand presence on Amazon. 🚀 Topics include: -Facing issues with selling on Amazon (00...

2022-02-0806 min

VENDO - Amazon & Walmart Growth Experts 4 Amazon Cross Selling Strategies to Skyrocket Sales – VENDO Podcast Ep 78The name of the game for getting ahead of the competition on Amazon is (innovative) marketing STRATEGY. 🧠 Whether you want to increase your sales volume, visibility, or ranking, you have 4️⃣ surefire ways to ramp up the desirability of your products at your disposal. 🌟 Showcasing all the products in your catalog, pairing complementary products together, adding an upsell widget, creating virtual bundles, and (shameless plug) working with VENDO to expose your customers to more of your products can take your Amazon business to the next level. 📈 Always make sure to lean into the data so you know exactly how to use each of these...

2022-02-0117 min

VENDO - Amazon & Walmart Growth Experts Boost Your Walmart.com Merchant Relationships and Advertising – VENDO Podcast Ep 77Keep your friends close but your merchants closer 👫. You’ll gain a leg up on the competition on Walmart.com by taking advantage of merchant-controlled opportunities, or chances to get your brand and products featured in eye-catching sections on the site. 👀 Walmart.com recognizes that conversions are much more likely during Q1 when consumers have a “new year, new you” mindset. Capitalize on this trend by planning your budgeting and advertising well in advance so you can capture more sales. 📊 A word of advice from Michelle and Delaney is to be mindful of the relationships you forge with Walmart.com merchants and y...

2022-01-2828 min

VENDO - Amazon & Walmart Growth Experts Data Signals for Growth in 2022 – VENDO Podcast Ep 76Starting 2022 off on the right foot requires you to have a data driven mindset and a well-built plan. Luckily Vinny and Russell are giving you the low down on how to utilize data signals to structure your budget, pricing, inventory, and more. 📊 The year over year and month over month trends you see are the backbone of your overall selling strategy. Keep in mind that the more you know about the market, the better you can gain a competitive advantage. 💪 Tune in so you can turn out record breaking sales this new year. 📈🎉 Topics include: -Developing a forecast (00:02:34) -Understanding impression data (00:07...

2022-01-1821 min

VENDO - Amazon & Walmart Growth Experts How to Crush it on Amazon in Q1 2022 – VENDO Podcast Ep 75New year, new you! ✨ With the new year comes the unprecedented opportunity to design a 360-degree strategy fueled by marketing to support your brands’ and products’ growth on Amazon. 📈 We teamed up with FounderMade to give you our best practices to enhance your optimization, ranking, budgeting, forecasting, brand presence, and more to deliver the best customer experience. 💪 Empowered customers make for loyal brand advocates and repeat sales, so make sure to apply these tools to bolster your customer relationships. 🤝 Start 2022 on the right foot by joining Darren, Nic, Vinny, and Gefen, as they walk you through actionable insights so you can CRUSH your...

2022-01-051h 00

VENDO - Amazon & Walmart Growth Experts Scaling Businesses Successfully with SellersFunding Feat. Leonardo Felisberto – VENDO Podcast Ep 74Financing, marketplaces, and supply chains! Oh my! 😳 The world of financing can be complicated but SellersFunding simplifies the process of scaling your business. Today, we picked the brain 🧠 of Felisberto, the Global Head of Partnerships at SellersFunding. SellersFunding is your one-stop-shop for finding financial solutions designed to grow e-commerce merchants. 💸 He’s here to offer insights 💡 into when and how a business can receive funding to escalate its revenue and how SellersFunding differentiates itself from its competitors. By finding the right timing and amount of funding, you can maximize your products’ proven ROI. 🚀 Tune in to hear how you can exceed your e-comme...

2021-12-1436 min

VENDO - Amazon & Walmart Growth Experts Leveraging New Sponsored Display Features After Black Friday/Cyber Monday – VENDO Podcast Ep 73Turkey 5, as it's called, gets all the attention. 🦃 Hundreds, maybe even thousands, of new customers visit your product detail pages for potentially the first time. 🤯 With Amazon's newly built out Sponsored Display features, VENDO has developed a unique strategy to retarget these customers to keep the holiday spirit (and sales) alive. 💰✨ On this podcast, we will discuss how to retarget customers that showed interest in your products as well as competing products before and during Turkey 5, and how to move them down the sales funnel. 🌪 Topics include: -Benefits of sponsored display (00:03:30) -Placements of sponsored displays (00:06:00) -Overview of Amazon sponsored display campaign creat...

2021-11-3027 min

VENDO - Amazon & Walmart Growth Experts Holiday Creative Optimizations for Amazon – VENDO Podcast Ep 72Give your Amazon assets some holiday cheer! 🎄🕎 We'll go over content and design ideas to showcase the many different areas in Amazon where you can make your product look more festive to remind buyers of why your product is a great gift or stocking stuffer. 🎁 Or, even if your product isn't a gift item, we'll discuss how to be prepared with the most optimized listing to take advantage of increased traffic 📈 during the shopping season. 🛍 Topics Include: -Setting an early timeline for publishing your assets (00:01:05) -Deciding on which assets to optimize (00:01:35) -Holiday-izing your Amazon assets (00:02:30) -Perfecting your holiday call to actions (00:03...

2021-11-2311 min

VENDO - Amazon & Walmart Growth Experts Walmart.com Advertising: Build Your Brand NOW for 2022 – VENDO Podcast Ep 71Optimizing item pages, generating reviews, and winning the buy box are key foundational pieces for advertising success on Walmart.com. ⭐️️ We’ll go over each of these along with understanding your category, and campaign structure in order to WIN on Walmart.com. 💪 Item selection 🛍, goal setting 🎯, and maximizing your budget 💵 will allow brands to take advantage of the high search traffic during the holiday season while maintaining profitability. 💰 Topics Include: -Following the Walmart.com style guide to boost your listing quality score (00:01:10) -Bulking up your product reviews (00:10:00) -Winning the buy box (00:11:45) -Reviewing Walmart.com site placements (00:14:20) -Using the Pacvue keyword research tool (00:18:10...

2021-11-1625 min

VENDO - Amazon & Walmart Growth Experts Black Friday/Cyber Monday Amazon Plan – VENDO Podcast Ep 70First, there’s Thanksgiving... then the notorious Black Friday, and then... the oh-so-tempting Cyber Monday! 😱 FIVE DAYS (aka "Turkey 5") of holiday shopping that your brand can BANK on for major sales. 📈💰 71% of consumers shopped Amazon this time of year in 2019 and last year, Cyber Monday was the BIGGEST U.S. ecommerce day EVER. Ensure you are prepared! 💪 And even if you’re locked in for the season, tune in for things you may have missed! We go over how to make your deals more enticing, which last minute marketing & advertising strategies you can employ, and how to monitor your gains. 💥⚡️ Topics include: -Data...

2021-11-0941 min

VENDO - Amazon & Walmart Growth Experts Elevating Your Consumer Research with PickFu Feat. Justin Chen – VENDO Podcast Ep 68On this episode, we had the pleasure of talking to Justin Chen, the Co-Founder of PickFu. As a self-service consumer research platform, PickFu streamlines users’ abilities to get feedback from hundreds of respondents on anything from product packaging, to copy, to infographics, and more. 🧠🗣 In PickFu’s early days, it was designed as a general-purpose tool, but over the years product image testing has become its most popular service offering. VENDO has been using this miracle tool for several years. Our favorite part is being able to establish parameters and demographics for ideal respondents to receive lightning-fast feedback on their product ch...

2021-10-1223 min

VENDO - Amazon & Walmart Growth Experts Pro Seller’s Guide to a Successful Launch on Walmart.com - VENDO Podcast Ep 66Walmart.com is shaking things up with their recent changes to their site. The clear layout to its pages make for easier navigation, something that’s catching the interest of both customers and suppliers looking to capture more of the market. 👀 Today, Carmella, Pablo, and Chelsea are diving into the different channels you can use to launch your products on Walmart.com and the three best practices for distinguishing your brand in today’s competitive environment. 💥💪 When you combine high-quality core content in your product displays with exceptional advertising and strong product ratings, your brand will experience credibility and visibility that is unmat...

2021-09-2819 min

VENDO - Amazon & Walmart Growth Experts Omnichannel Strategy for Walmart - Vendo Podcast Ep 47Omni-channel Strategy for Walmart Marketplace - Vendo Podcast Ep 47 One of the things that makes Vendo special is our holistic approach towards the relationship between online retail and brick & mortar retail. 🌎For Walmart.com, we have worked closely with our Team Direct counterparts (who manage brick & mortar retail) to design an omni-channel strategy that grants customers a fully-sought out retail experience online and in-store. 🖥 We have optimized our account management system to a brick and mortar foundation, ensuring our clients get that one-on-one consultation and support. 🤝 Securing the vision of the merchant and best position of the brand requires us to go thr...

2021-04-0618 min

VENDO - Amazon & Walmart Growth Experts Expert’s Guide to Amazon Marketplace - Vendo Podcast Ep 46Expert’s Guide to Amazon Marketplace - Vendo Podcast Ep 46 Here at Vendo, we are dedicated to delivering you up-to-date and insider info to help you optimize your sales experience on Amazon. ⬆🚀 It is our absolute pleasure to have Kevin King, e-commerce veteran and Amazon expert, share his wisdom about selling top products and catapulting your brand! He shares his insight on the new directions Amazon is headed towards and what this means for sellers. He does not miss a single point, from international growth to branded content. 🌍🤝 More about Kevin: Kevin King has been involved in internet marketing and e-commerce si...

2021-03-3025 min

VENDO - Amazon & Walmart Growth Experts BSR Ranking (Data Analytics Part IV) - Vendo Podcast Ep 41Your success on Amazon rides on how you work your way up the ranks — especially when it comes to BSR. The Best Seller Rank is filtered into its own page that highlights the best of small and large listing categories. 📖 That seemingly little number is a BIG marker that is essential in standing out in the multi-million product catalog that you are up against. 👀🥊 It is a really good indicator for the longevity and reception of your brand on the platform. 🌱 From inventory to portfolio drivers, here at Vendo we analyze the best of what your brand has to offer and make sure...

2021-02-2319 min

VENDO - Amazon & Walmart Growth Experts 2021 Updates on Walmart Performance Ads - Vendo Podcast Ep 382021 Updates on Walmart Performance Ads - Vendo Podcast Ep 38 As we ring in a new year, it’s important that we get a refresher on what Walmart Performance Ads are. 🧠🏋️‍♀️ There have been plenty of updates to Walmart.com since our last episode on placement bidding, product sponsorships, and brand amplifiers. We are seeing many resemblances to the Amazon ad platform, so it sounds like Walmart is starting to realize how MAJOR ad space is for profit. 💰🖼 Gefen and Michelle discuss how Walmart has transformed in the past couple of months, and what we can expect in Q2 and Q3. ⏳Referring back to what w...

2021-02-0220 min

VENDO - Amazon & Walmart Growth Experts An In Depth Look at Walmart Marketplace - Vendo Podcast Ep 17In this podcast, we take an in-depth look at how to get setup as a new brand/seller on the Walmart Marketplace, as well as discuss some of the changes that have made headlines in the last few weeks. Topics include: best practices to launch on the platform, logistics recommendations, omni-channel restructuring of the Walmart dot com team (laying off of hundreds of category specialists), the transition from a 1P business model to a more self-service 3P model, and more! Featuring: - Mark Jordan, Strategic Account Manager, Vendo - Darren Saul - CEO, Vendo Subscribe to our channel & email newsletter...

2020-08-2524 min

VENDO - Amazon & Walmart Growth Experts Walmart.com Updates & Best Practices - Vendo Podcast Ep 14In this podcast, Vendo's newest teammate and former Walmart dot com category specialist and account manager, Mark Jordan, discusses the latest Walmart marketplace updates and best practices with Vendo CEO, Darren Saul. From the emergence of Walmart+ (a competitor to Amazon Prime), to the integration with Shopify, it is an exciting time for the Walmart marketplace. Featuring: - Darren Saul, CEO, Vendo - Mark Jordan, Strategic Account Manager, Vendo Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to...

2020-08-0419 min

VENDO - Amazon & Walmart Growth Experts TikTok for Your Amazon & Walmart.com Business - Vendo Podcast Ep 9In this episode, Vendo's Digital Media Buyer and Senior Marketing Strategist explain that TikTok is not just the latest craze amongst Gen-Z consumers, but it is also a refreshing way to showcase the versatility and fun of your brand. They'll take you through various ways to build your engagement and audience so that you can make the most out of this highly-downloaded platform in order to build brand awareness and boost your sales! Subscribe to our YouTube channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com www...

2020-06-3024 min

VENDO - Amazon & Walmart Growth Experts Amazon Sales Attribution & Data Analytics for External Marketing - Vendo Podcast Ep 8If you have ever tried driving traffic and sales from off-Amazon channels (i.e. paid media, organic media, email, etc.) back to Amazon, then you probably know there is not a one-size-fits-all solution and data and sales can get lost along the way. In this episode, Vendo's Digital Media Buyer and Senior Marketing Strategist explain the different strategies and tools for tracking sales and analyzing data when driving traffic from off of Amazon onto Amazon. Subscribe to our YouTube channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce...

2020-06-1925 min

VENDO - Amazon & Walmart Growth Experts Amazon Advertising: Sponsored Brands & Product Targeting - Vendo Podcast Ep 7In this episode, Vendo's Amazon Adverting Manager and Senior Marketing Strategist take a deep dive into 2 of Amazon's prominent self-service advertising campaigns: Sponsored Brands and Product Targeting. Learn the various tips & tricks on how to leverage these campaign types so your products can move up in the rankings and see both long-term and short-term increases in both paid and organic sales! Subscribe to our YouTube channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com https://vendocommerce.com/contact Subscribe to our Newsletter : https://vendocommerce.com/subscribe-to-newsletter/ Featuring: ...

2020-06-1522 min

VENDO - Amazon & Walmart Growth Experts Selling Internationally on Amazon Pt. I - Vendo Podcast Ep 6In this episode, learn how to sell internationally by using Amazon's variety of tools and services that help simply the process. We will go over how to decide what products to sell, what marketplaces to sell them in, the launching in EU checklist, ongoing management, and much more! Subscribe to our YouTube channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com https://vendocommerce.com/contact Subscribe to our Newsletter : https://vendocommerce.com/subscribe-to-newsletter/ Featuring: - Darren Saul, CEO - Vendo - Vinny Alvarez, Senior Strategic Account Manager...

2020-06-0836 min