Shows
The VF1 Show with VF & VincenzoVincenzo Landino Joins Us to Talk About the Business and Marketing of Formula OneMarketing and business aficionado (and Ferrari fan) Vincenzo Landino is on the show to talk about everything from the marketing and growth controversy in Formula One right now, as well as what he thinks Formula One should do to maintain that upward trajectory, while remaining fan-friendly.
2022-11-021h 22
The Vincenzo Landino ShowHow Southwest, Experian, SAP & Atmel use Live VideoAre you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling and disruption. You’ll walk away with real case studies and actionable tips on how to implement a live streaming strategy for your brand while sharing your brand story using Periscope to engage your community in real-time. By Vincenzo Landino (@vincenzolandino) with Michael Delgado (@mik...
2018-11-2639 minThe Vincenzo Landino ShowDigital Marketing Tips from Taylor SwiftDigital Marketing Tips from Taylor Swift, Nine Digital Marketing Stats and Facebook Live Expands
In this episode, Vincenzo dives into digital marketing tips from Taylor Swift, including:
Use FOMO for good
Take the time to appreciate your consumers
Create special experiences.
We also take a look at nine intriguing digital marketing stats from this past week. Here they are in quick format:
Social video continues to explode. Facebook reports over 100 million video views daily!
Apartments.com finds success early on with their Super Bowl ad and, so far, their teaser ad has generated 370,000 YouTube views.
The 2016 election is the mobile e...
2018-11-2513 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News169: Millennial in an Enterprise Corporation with SAP's Ryan SonnenbergOn today's show, we talk to Ryan Sonnenberg, Digital Marketer for SAP North America, and also a millennial. We talk to Ryan about how he is making the unconventional happen at such a giant enterprise multi-national corporation. Some of his answers may sound incredibly simple to implement, but the bottom line is that you have to get out there and do it to get the attention of the managers and bosses above you. Mentioned in this episode: William Ury TED Talk: The walk from "no" to "yes" Growth Matters Network "Life At" collaborative project be...
2017-07-0125 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News168: Amazon's Final Mile Woes, Solved?Amazon.com Inc. will acquire Whole Foods Market Inc. for $13.7 billion, a bombshell of a deal that catapults the e-commerce giant into hundreds of physical stores and fulfills a long-held goal of selling more groceries. Amazon agreed to pay $42 a share in cash for the organic-food chain, including debt, a roughly 27 percent premium to the stock price at Thursday’s close. John Mackey, Whole Foods’ outspoken co-founder, will continue to run the business -- a victory after a fight with activist investor Jana Partners that threatened to drive him from power. The deal sends shockwaves across...
2017-06-1612 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News167: Are Brands Allowed an Opinion? Are brands allowed an opinion in the modern media landscape? In the news recently, Under Armour CEO has been in the crosshairs over his comments that alluded to President Trump being "good for business." However, did the media tell the entire story? And more to the point, are brands allowed to have an opinion, or must they be responsible to their shareholders in a way that creates no waves? Joining hosts Robert Hix and Vincenzo Landino are Savannah Peterson with Savvy Millennial and Antigone Peyton at Cloudigy Law. About Savannah Peterson ...
2017-02-221h 09Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News166: Brands and the PewDiePie DilemmaPewDiePie has been in the news as of late for insensitive videos he created off the backs of a partnership with Disney and as part of the Google Preferred Advertiser Program. With both brands dropping him, many have asked: "how can brands be safe from influencers?" In this riveting discussion Rob Hix and Vincenzo Landino are joined by Roberto Blake and Chris Brogan as they discuss this with a live audience. Articles of reference: Washington Post Forbes Chris Brogan About Chris Brogan Chris Brog...
2017-02-201h 09The Vincenzo Landino Show164: LinkedIn, Facebook and the Future of Live VideoBrian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video. About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Af...
2017-01-2541 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News164: LinkedIn, Facebook and the Future of Live VideoBrian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video. About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq an...
2017-01-2541 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News162: Platforms That Drive Consumer DecisionsWe all know the players: YouTube Facebook Twitter Instagram Snapchat Even though we may know them, do we realize how much the influence our buying decisions? More so, which platforms are driving the most buying decisions? Join Rob Hix and Vincenzo Landino as they discuss this with a live audience. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live...
2017-01-101h 02The Vincenzo Landino Show162: Platforms That Drive Consumer DecisionsWe all know the players: YouTube Facebook Twitter Instagram Snapchat Even though we may know them, do we realize how much the influence our buying decisions? More so, which platforms are driving the most buying decisions? Join Rob Hix and Vincenzo Landino as they discuss this with a live audience. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live...
2017-01-101h 02The Vincenzo Landino Show161: The Perishability of Live Video BroadcastsIn the world of ephemeral content, brands must know how to succeed with broadcasts that may not have a long shelf life after its original stream. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live my life in my own self-interest, to the benefit of my employees and clients. I work best with those who place a premium on their l...
2016-12-3055 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News161: The Perishability of Live Video BroadcastsIn the world of ephemeral content, brands must know how to succeed with broadcasts that may not have a long shelf life after its original stream. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live my life in my own self-interest, to the benefit of my employees and clients. I work best with those who place a premium on their l...
2016-12-3055 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News[RE-RELEASE]: How IBM Embraces Employee Advocacy Through Live Streaming “Employee advocacy” is a term used to describe the exposure that employees generate for brands using their own online assets. While social media is often the main medium for employee advocacy, these “online assets” include email, chat, forums, discussion boards and more. IBM is one brand ahead of the curve in the employee advocacy, even going so far as using live streaming and influencers, like today’s guest, Brian Fanzo, to add a new dimension to the brand. Listen in as Brian talks about how a major brand is realizing amazing results with this new media and how your brand can embrace the ...
2016-11-1631 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News14: Spooky Campaign Stories with JR Watkins Ever see a really cool campaign on social media and wonder how the brand came up with that idea? We decided to go beyond the campaign and talk to JR Watkins agency of record, Mithun Agency, to find out how they leveraged a great hashtag and told amazing stories with the brands' patriarch. Listen to Libby Benda as she walks us through steps that are necessary to make a campaign successful. Andiamo! Key Takeaways Don't skimp on paid media. In order to ensure you are reaching your target audience, understand you must spend some money on ads. Utilize influe...
2016-10-3019 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News147: Can Pokemon Go Change the World?Any 90’s kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about. Fast forward nearly over 25 years to 2016. Pokèmon Go is the new rage with an added twist. Rather than move your thumbs to guide a digital character across the map, you now have to physically move around to catch ’em all. Yo...
2016-07-1334 minThe Vincenzo Landino Show147: Can Pokemon Go Change the World?Any 90’s kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about. Fast forward nearly over 25 years to 2016. Pokèmon Go is the new rage with an added twist. Rather than move your thumbs to guide a digital character across the map, you now have to physically move around to catch ’em all. Yo...
2016-07-1334 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News141: How Southwest, Experian, SAP & Atmel use Live VideoAre you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling and disruption. You’ll walk away with real case studies and actionable tips on how to implement a live streaming strategy for your brand while sharing your brand story using Periscope to engage your community in real-time. By Vincenzo Landino (@vincenzolandino) wit...
2016-06-0739 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News111: Mastermind Recap with SavvySexySocialToday founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer.
What is Savvy Sexy Social?
The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.
I’ve always loved the process of finding the perfe...
2016-04-0113 minThe Vincenzo Landino Show111: Mastermind Recap with SavvySexySocialToday founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer.
What is Savvy Sexy Social?
The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.
I’ve always loved the process of findin...
2016-04-0113 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News109: It's a Snapchat Event! End of March BONUSThis bonus episode for March was recorded on Blab for the Vincenzo Landino Show and featured Amy Schmittauer, Brian Fanzo and friends as we discussed Snapchat and why we've become cuckoo for the little ghost!
We talk geofilters, messaging, video, brand marketing, storytelling and more!
~~~
follow me on snapchat - vincenzolandino
on http://instagram.com/vincenzo.landinoon https://www.facebook.com/enzomicheleon https://twitter.com/VincenzoLandino
About Vincenzo Landino:
Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is t...
2016-03-312h 18The Vincenzo Landino Show109: It's a Snapchat Event! End of March BONUSThis bonus episode for March was recorded on Blab for the Vincenzo Landino Show and featured Amy Schmittauer, Brian Fanzo and friends as we discussed Snapchat and why we've become cuckoo for the little ghost!
We talk geofilters, messaging, video, brand marketing, storytelling and more!
~~~
follow me on snapchat - vincenzolandino
on http://instagram.com/vincenzo.landinoon https://www.facebook.com/enzomicheleon https://twitter.com/VincenzoLandino
About Vincenzo Landino:
Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is t...
2016-03-312h 18Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News96: Is Complaining Getting You Anywhere?Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hands the reigns over to the amazingly talented, Amy Schmittauer.
What is Savvy Sexy Social?
The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.
I’ve always loved the process of...
2016-03-2205 minThe Vincenzo Landino Show96: Is Complaining Getting You Anywhere?Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hands the reigns over to the amazingly talented, Amy Schmittauer.
What is Savvy Sexy Social?
The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.
I’ve always loved the...
2016-03-2205 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News94: Snapchat Killed the YouTube StarToday founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer.
This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about how Snapchat is killing the YouTube star!
What is Savvy Sexy Social?
The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engag...
2016-03-1825 minThe Vincenzo Landino Show94: Snapchat Killed the YouTube StarToday founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer.
This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about how Snapchat is killing the YouTube star!
What is Savvy Sexy Social?
The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand adv...
2016-03-1825 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News93: March Madness! Weighing the Instagram AlgorithmSocial Media Mashup: Instagram Algorithm
Topics Discussed by Jed and Vincenzo:
Green Beer
March Madness
Jed picks North Carolina
Vincenzo picks Michigan State
Snapchat
Instagram Algorithm
Andiamo!
Who is Jed Record?
Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of...
2016-03-1732 minThe Vincenzo Landino Show93: March Madness! Weighing the Instagram AlgorithmSocial Media Mashup: Instagram Algorithm
Topics Discussed by Jed and Vincenzo:
Green Beer
March Madness
Jed picks North Carolina
Vincenzo picks Michigan State
Snapchat
Instagram Algorithm
Andiamo!
Who is Jed Record?
Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social...
2016-03-1732 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News92: Is Technology Making Us Dumb?After a second faux pax by Nikon, Vincenzo started thinking about technology and if people are becoming brain dead.
Who uses their brain anymore?
Let's discuss.
Andiamo!
About Vincenzo Landino:
Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Paul Mitchell Schools, Tinder, DC United, SocialFresh and more!
Voice Over provided by Amy Schmittauer (intro) and Rachel Creveling (outro)
Enjoy the podcast? Give us a rating or a review on iTunes!
2016-03-1607 minThe Vincenzo Landino Show92: Is Technology Making Us Dumb?After a second faux pax by Nikon, Vincenzo started thinking about technology and if people are becoming brain dead.
Who uses their brain anymore?
Let's discuss.
Andiamo!
About Vincenzo Landino:
Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Paul Mitchell Schools, Tinder, DC United, SocialFresh and more!
Voice Over provided by Amy Schmit...
2016-03-1607 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News90: Savvy Apple Predictions with Forbes 30 Under 30, Savannah Peterson
Savannah Peterson, a Forbes 30 Under 30 in Consumer Tech, joins Vincenzo on the podcast to talk about Apple predictions on what is to come during the spring release and what we should expect to see from the Cupertino giant.
Savannah encourages you to say hi on twitter @SavIsSavvy
Check out her YouTube channel here
Or connect with her on Facebook here
It's gonna happen: New 4-inch iPhone
The main product unveiling expected at Apple's March 21 event is a new 4-inch iPhone that will replace the current iPhone 5s. It's believed that the handset will boast many of the same...
2016-03-1619 minThe Vincenzo Landino Show88: Better Product Design with Savannah Peterson
The balance between beauty and functionality is something long searched for in product design.
From Fox Sports to 3D Printing, Savannah is hungry for innovation and thrives on bringing new products to the market. She is a passionate need-solver, always looking to raise the bar of form and function and engage new and unique communities.
She not only thrives on the strategy and creativity that goes into designing and executing bleeding edge campaigns but cares about people, passion and great product, in that order.
Andiamo!
The Brand Boost Podcast mission
...
2016-03-1038 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News88: Better Product Design with Savannah Peterson
The balance between beauty and functionality is something long searched for in product design.
From Fox Sports to 3D Printing, Savannah is hungry for innovation and thrives on bringing new products to the market. She is a passionate need-solver, always looking to raise the bar of form and function and engage new and unique communities.
She not only thrives on the strategy and creativity that goes into designing and executing bleeding edge campaigns but cares about people, passion and great product, in that order.
Andiamo!
The Brand Boost Podcast mission
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy...
2016-03-1038 minThe Vincenzo Landino Show87: Stop Making Excuses for Complacency!Stop Making Excuses for Complacency!
Jason Yarborough and Vincenzo talk about marketers making excuses for not using platforms like Snapchat and how to overcome your new platform fears.
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.
Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning fro...
2016-03-0920 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News85: MLB & MLS Live Video and Aroldis Chapman Get's 30
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!
Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.
This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.
In this episode, we talk:
Hot Takes
Main Event:
Shoutouts
Other Mentions:
Andiamo!
About Lauren Creedon:
Lauren has worked on the founding team or ground floor of 3 sports startups, studying the intersection...
2016-03-0732 minThe Vincenzo Landino Show85: MLB & MLS Live Video and Aroldis Chapman Get's 30
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!
Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.
This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.
In this episode, we talk:
Hot Takes
Main Event...
2016-03-0732 minThe Vincenzo Landino Show82: Are You Wasting Your Time with Marketing?Are you wasting your time with marketing?
Topics discussed by Vincenzo and Jed
Andiamo!
Who is Jed Record?
Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to...
2016-03-0431 minThe Vincenzo Landino Show80: Advertising? Marketing? PR? What's the Difference?
What is the difference between marketing, PR, advertising and branding?
Vincenzo brings back the Wednesday rant!
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.
Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, wor...
2016-03-0211 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News77: Puma, adidas and Under Armour Believe "Future is Female"
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!
Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.
This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.
In this episode, we talk:
Hot Takes
Main Event:
Puma, adidas and Under Armour put focus on women in sports
Adam Silver says WNBA is "behind"
Shoutouts
Other Mentions:
Andiamo!
About Lauren Cr...
2016-02-2831 minThe Vincenzo Landino Show77: Puma, adidas and Under Armour Believe "Future is Female"
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!
Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.
This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.
In this episode, we talk:
Hot Takes
Main Event...
2016-02-2831 minThe Vincenzo Landino Show75: Reactions, GIF's and Snapchat Filters for Everyone!Marketing Mashup: Facebook, Twitter and Snapchat
Topics discussed by Vincenzo and Jed:
Twitter GIF button reaching mobile users
Facebook Reactions Available Globally
Snapchat On-Demand Geofilters: A Hip New Way to Spend $5--Plus, a Quick How-To
Andiamo!
Who is Jed Record?
Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for c...
2016-02-2638 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News69: Ronda on the SI Cover, NASCAR on Snapchat and more!
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!
Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.
This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.
In this episode, we talk:
Hot Takes
Main Event
Shoutouts
Other Mentions:
Andiamo!
About Lauren Creedon:
Lauren has worked on the founding team or ground floor of 3 sports startups, studying the intersection...
2016-02-2148 minThe Vincenzo Landino Show69: Ronda on the SI Cover, NASCAR on Snapchat and more!
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!
Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.
This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.
In this episode, we talk:
Hot Takes
Main Event
2016-02-2148 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News67: Marketing Trends for 2016 with Amy SchmittauerToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode.
The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest.
This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about 2016 marketing trends!
This weeks' update comes from one great article from Adage entitled "RIP Millennials: Marketing Will Be 'Age Agnostic' Next Year". In this episode we will discuss:
Real t...
2016-02-1916 minThe Vincenzo Landino Show67: Marketing Trends for 2016 with Amy SchmittauerToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode.
The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest.
This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about 2016 marketing trends!
This weeks' update comes from one great article from Adage entitled "RIP Millennials: Marketing Will Be 'Age Agnostic' Next Year". In this episode we will discuss:
Real t...
2016-02-1916 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News64: Spend Local to be a Big FishSticking to the small business and local advertising kick we've been on, today we'll chat briefly about how to spend local to be a big fish!
Earlier this week, Adweek put out an article entitled "How Regional Chains are Competing in the Fast-Food Breakfast War". I found an immediate parallel to the small, local businesses that regularly compete with big box stores and chains.
In today's marketing update, Vincenzo talks about how to spend local to beat the big guys at their own game.
Andiamo!
About Vincenzo Landino:
Vincenzo Landino is a brand correspondent, speaker, and...
2016-02-1708 minThe Vincenzo Landino Show64: Spend Local to be a Big FishSticking to the small business and local advertising kick we've been on, today we'll chat briefly about how to spend local to be a big fish!
Earlier this week, Adweek put out an article entitled "How Regional Chains are Competing in the Fast-Food Breakfast War". I found an immediate parallel to the small, local businesses that regularly compete with big box stores and chains.
In today's marketing update, Vincenzo talks about how to spend local to beat the big guys at their own game.
Andiamo!
2016-02-1708 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News61: NFL Lifts Live Streaming Ban and What are eSports?
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!
Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.
This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.
In this episode, we talk:
Hot Takes
Lauren asserts that in the next two years everyone will have an allegiance to an international soccer team, if you don't already, citing recent Pre...
2016-02-1440 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News60: Monetizing Your Message with Sunny Lenarduzzi
You may recognize Sunny Lenarduzzi from the Applebee's Taste The Change campaign that her and I worked on together in July.
For the rest of you, Sunny is known as the social broadcaster, a hat tip to the melding of two of her passions: social media and on-air broadcasting.
In this special spotlight episode of the Brand Boost Podcast, Sunny helps us learn how to monetize the message we are trying to deliver to our clients.
Andiamo!
The Brand Boost Podcast mission:
The Brand Boost podcast is th...
2016-02-1351 minThe Vincenzo Landino Show60: Monetizing Your Message with Sunny Lenarduzzi
You may recognize Sunny Lenarduzzi from the Applebee's Taste The Change campaign that her and I worked on together in July.
For the rest of you, Sunny is known as the social broadcaster, a hat tip to the melding of two of her passions: social media and on-air broadcasting.
In this special spotlight episode of the Brand Boost Podcast, Sunny helps us learn how to monetize the message we are trying to deliver to our clients.
Andiamo!
The Brand Boost Podcast mission:
The Brand Boost podcast is the show for brands lo...
2016-02-1351 minThe Vincenzo Landino Show59: How Social Media Beat the FluMarketing Mashup: Instagram, Twitter and Clorox
Topics discussed by Vincenzo and Jed:
How Twitter COO plans to grow Twitter's Revenue
Twitter's New Timeline Algorithm
Instagram Launches Account Switching
How Clorox Used Social Media to Curb Flu Season
Andiamo!
Who is Jed Record?
Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a...
2016-02-1229 minThe Vincenzo Landino Show57: Why Nobody is Buying Your Sh*t!Why Nobody is Buying Your Sh*t!
With so many new tools and platforms to tell your brand story, many are losing focus of HOW to tell a story. Storytelling content is king!
In this drive and talk, Vincenzo breaks gives some tough love, and shows love for his buddy, Yarby.
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.
Vinc...
2016-02-1017 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News54: Grading the Super Bowl CommercialsGrading the Super Bowl Commercials
Vincenzo's Favorite Ad of the Night: NFL "Super Bowl babies" featuring Seal
Vincenzo's Dud of the Night: Mountain Dew's PuppyMonkeyBaby
Listen for the rest! Here's a list of all the ads, click here.
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.
Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to tak...
2016-02-0822 minThe Vincenzo Landino Show54: Grading the Super Bowl CommercialsGrading the Super Bowl Commercials
Vincenzo's Favorite Ad of the Night: NFL "Super Bowl babies" featuring Seal
Vincenzo's Dud of the Night: Mountain Dew's PuppyMonkeyBaby
Listen for the rest! Here's a list of all the ads, click here.
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.
Vincenzo is also the host of the Brand Boost Pod...
2016-02-0822 minThe Vincenzo Landino Show45: How Donald Trump Won Social Media Without Showing UpHow Donald Trump Won Social Media Without Showing Up to the Debate
In this episode, Vincenzo dives into the numbers behind Donald Trump not showing up to the GOP debate in Iowa last night.
They say less is more, and these numbers below prove it. Check out the Google Trends chart that shows how often the GOP front-runner was searched.
Google Trends During the Seventh Republican Debate | InsideGov
Andiamo!
About Vincenzo Landino:
Vincenzo is the fo...
2016-01-2907 minThe Vincenzo Landino Show43: Donald Trump, Ted Cruz, Snapchat Discover, and Super Bowl AdsHappy Birthday Snapchat Discover, Donald Trump, Ted Cruz and the Super Bowl
In this episode, Vincenzo jumps into what Snapchat Discover has meant to 23 content publishers. Over the past year, publishers have made it clear that their Snapchat channels have moved from experiments to core offerings. Cosmopolitan’s Snapchat Discover channel generated, on average, 19 million views per month, Poynter reports. Cosmopolitan.com generates 20 million unique visitors per month, according to its website. BuzzFeed CEO Jonah Peretti has said views from Snapchat make up 21 percent of his company’s total traffic.
With...
2016-01-2816 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News42: How Under Armour Does Social Customer Service RightHow Under Armour is Doing Social Customer Service Right
In this episode, Vincenzo talks with Eric Clark about a cool experience they had on social media that started with friendly conversation and then turned into a great example of how Under Armour is doing social media customer service right.
Plus, Vincenzo talks about how he's amped up his workout routine and diet while recalibrating in South Florida.
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand sto...
2016-01-2716 minThe Vincenzo Landino Show42: How Under Armour Does Social Customer Service RightHow Under Armour is Doing Social Customer Service Right
In this episode, Vincenzo talks with Eric Clark about a cool experience they had on social media that started with friendly conversation and then turned into a great example of how Under Armour is doing social media customer service right.
Plus, Vincenzo talks about how he's amped up his workout routine and diet while recalibrating in South Florida.
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Cr...
2016-01-2716 minThe Vincenzo Landino Show41: Is Your Agency Operating at the Speed of Culture?Is your agency operating at the speed of culture? And five tips on building better business relationships.
In this episode, Vincenzo talks about:
How fast digital marketing is moving and what your digital agency SHOULD do for you
Five tips on building better business relationships
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.
Vincenzo is also the host of th...
2016-01-2614 minThe Vincenzo Landino Show40: Budweiser, Crime Documentaries and Presidential CandidatesBudweiser, Crime Documentaries and Presidential Candidates
In this episode, Vincenzo talks about:
Budweiser's new visual marketing overhaul
Why crime documentaries are going places traditional journalism isn't
How Presidential candidates are using social celebrities and new social media
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.
Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for bu...
2016-01-2514 minThe Vincenzo Landino Show39: Snowmaggedon, Snapchat and NFL Conference Championship PicksSnowmaggedon, Snapchat and NFL Conference Championship Picks
In this episode, Vincenzo talks about:
Snowmaggedon, aka Winter Storm Jonas
Snapchat's rise to the top
Vincenzo picks the NFL Conference Championship Games:
New England 27 - Denver 17
Carolina 21 - Arizona 17
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.
Vincenzo is also the host of the Brand Boost Podcast, a podcast designed fo...
2016-01-2410 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News39: Snowmaggedon, Snapchat and NFL Conference Championship PicksSnowmaggedon, Snapchat and NFL Conference Championship Picks
In this episode, Vincenzo talks about:
Snowmaggedon, aka Winter Storm Jonas
Snapchat's rise to the top
Vincenzo picks the NFL Conference Championship Games:
New England 27 - Denver 17
Carolina 21 - Arizona 17
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.
Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by...
2016-01-2410 minThe Vincenzo Landino Show38: Sundance, Dinosaur Sex in Japan and Mazda's Influencer PlaySundance Digital Storytelling, Dinosaur Sex in Japan and Mazda 3 Marketing Done Right
In this episode, Vincenzo talks about:
Sundance's First Digital Storytelling Conference
Japanese condom brand makes a dinosaur sex commercial
Vincenzo gets a Mazda 3 to drive from Mazda and DriveShop.
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.
Vincenzo is also the host of the Brand Boost Podcast, a...
2016-01-2309 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News38: Sundance, Dinosaur Sex in Japan and Mazda's Influencer PlaySundance Digital Storytelling, Dinosaur Sex in Japan and Mazda 3 Marketing Done Right
In this episode, Vincenzo talks about:
Sundance's First Digital Storytelling Conference
Japanese condom brand makes a dinosaur sex commercial
Vincenzo gets a Mazda 3 to drive from Mazda and DriveShop.
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.
Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to th...
2016-01-2309 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News32: NFL Divisional Round Picks with Yarby [SATURDAY SPECIAL]
NFL Divisional Round Picks with Yarby
With four NFL Divisional round games this weekend, and being a huge football fan, it was only right to make these picks live on the show.
Joining me today for the Saturday Special is good friend, Jason "Yarby" Yarborough.
Kansas City at New England
Green Bay at Arizona
Seattle at Carolina
Pittsburgh at Denver (Vincenzo picked Pittsburgh, Yarby picks Denver)
Andiamo!
About Vincenzo Landino:
Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He ha...
2016-01-1620 minThe Vincenzo Landino Show32: NFL Divisional Round Picks with Yarby [SATURDAY SPECIAL]
NFL Divisional Round Picks with Yarby
With four NFL Divisional round games this weekend, and being a huge football fan, it was only right to make these picks live on the show.
Joining me today for the Saturday Special is good friend, Jason "Yarby" Yarborough.
Kansas City at New England
Green Bay at Arizona
Seattle at Carolina
Pittsburgh at Denver (Vincenzo picked Pittsburgh, Yarby picks Denver)
Andiamo!
About Vincenzo Landino:
Vin...
2016-01-1620 minThe Vincenzo Landino Show23: Are You Paying for Tools You Don't Need?
Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost
'The Gym Membership Effect'
Why do people sign up to the gym and never use it?
Why do entrepreneurs and individuals purchase tools they'll never use, or don't really have use for?
We'll dive a little deeper into the reasons why this happens as well as some data to back it up.
Andiamo!
Vincenzo's Italian Lesson:
C...
2015-12-2916 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News23: Are You Paying for Tools You Don't Need?
Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost
'The Gym Membership Effect'
Why do people sign up to the gym and never use it?
Why do entrepreneurs and individuals purchase tools they'll never use, or don't really have use for?
We'll dive a little deeper into the reasons why this happens as well as some data to back it up.
Andiamo!
Vincenzo's Italian Lesson:
Che palle! (keh PAL-leh)
Translated word for word as, "What b...
2015-12-2916 minThe Vincenzo Landino Show20: How Priceline.com Uses Social Media to Listen to Their Audience
How does Priceline seem to always keep your attention?
Whether it's a funny commercial or a Twitter chat, Priceline always has an answer to what their audience wants.
How do they do it? Listening of course! Today, social media manager, Karianne Stinson, joins us and discusses exactly that.
Andiamo!
About Karianne Stinson
Karianne is the Social Media Manager at Priceline.com. She is a lover of coffee and wine, a karaoke superstar and has an incurable case of wanderlust, which fits her well, cons...
2015-12-1528 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News20: How Priceline.com Uses Social Media to Listen to Their Audience
How does Priceline seem to always keep your attention?
Whether it's a funny commercial or a Twitter chat, Priceline always has an answer to what their audience wants.
How do they do it? Listening of course! Today, social media manager, Karianne Stinson, joins us and discusses exactly that.
Andiamo!
About Karianne Stinson
Karianne is the Social Media Manager at Priceline.com. She is a lover of coffee and wine, a karaoke superstar and has an incurable case of wanderlust, which fits her well, considering where she works.
Twee...
2015-12-1528 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News19: John Lee Dumas Discusses How Consistency Breeds Success
When we had the opportunity to chat with the Entrepreneur on Fire, John Lee Dumas, we couldn't have been more excited.
John is the epitome of consistency and is known for his podcast that provides content, every day. Where 93% of podcasts fail to hit 8 episodes, John is nearly at 1200!
From Army Officer to Corporate Finance and now a podcaster, John has words that every entrepreneur must live by.
Andiamo!
About John Lee Dumas
John Lee Dumas is the Founder and Host of EntrepreneurOnFire, awarded 'Best of iTunes 2013'. John...
2015-12-1059 minThe Vincenzo Landino Show18: Local Advertising with Facebook featuring Lindsey EvansFacebook loves small business again with local advertising!
With the latest Facebook location-based advertising features, small businesses can target users where they are and when they are while feeding them content that is relevant to them...at amazing rates!
Our guest, Lindsey Evans, is the CoAT (Chief of All Things) at the Ohio-based marketing firm, 16th Floor Media.
She talks about how these ads work and what to look for when implementing these into your local business.
Andiamo!
About Lindsey Evans...
2015-12-0822 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News18: Local Advertising with Facebook featuring Lindsey EvansFacebook loves small business again with local advertising!
With the latest Facebook location-based advertising features, small businesses can target users where they are and when they are while feeding them content that is relevant to them...at amazing rates!
Our guest, Lindsey Evans, is the CoAT (Chief of All Things) at the Ohio-based marketing firm, 16th Floor Media.
She talks about how these ads work and what to look for when implementing these into your local business.
Andiamo!
About Lindsey Evans
Lindsey Evans is a graduate of The...
2015-12-0822 minThe Vincenzo Landino ShowMarketing Update: Facebook Brings Real Time Video to the MassesToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode.
The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and, sometimes, a weekly guest.
This week the biggest story that stood out to me that any business needs to be aware of is that Facebook is rolling out its live streaming feature to the masses. Listen to the thoughts of Vincenzo as he discusses the move by Facebook.
Th...
2015-12-0413 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & NewsMarketing Update: Facebook Brings Real Time Video to the MassesToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode.
The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and, sometimes, a weekly guest.
This week the biggest story that stood out to me that any business needs to be aware of is that Facebook is rolling out its live streaming feature to the masses. Listen to the thoughts of Vincenzo as he discusses the move by Facebook.
Th...
2015-12-0413 minThe Vincenzo Landino Show17: Why Brands Should Invest in Conferences with Social Fresh's Jason YarboroughIndustry conferences can be a great source of networking, recruitment and business leads.
Today's guest is Conference Manager for Social Fresh, Jason Yarborough. He talks about the opportunities brands have at industry conferences and how to maximize your presence.
He'll talk about:
Sponsorship
Partnerships
Sending a team to attend
Volunteering
Speaking
Andiamo!
About Jason Yarborough
Jason is the Conference Manager and Director of Strategy at Social Fresh as well as the Founder of The Wild Letters and boar...
2015-12-0326 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News17: Why Brands Should Invest in Conferences with Social Fresh's Jason YarboroughIndustry conferences can be a great source of networking, recruitment and business leads.
Today's guest is Conference Manager for Social Fresh, Jason Yarborough. He talks about the opportunities brands have at industry conferences and how to maximize your presence.
He'll talk about:
Sponsorship
Partnerships
Sending a team to attend
Volunteering
Speaking
Andiamo!
About Jason Yarborough
Jason is the Conference Manager and Director of Strategy at Social Fresh as well as the Founder of The Wild Letters and board member at Social Media Charlotte. Yarby is an avid coffee connoisseur, traveler and has a serious weakness for new...
2015-12-0326 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News16: Why Does Fifty 2 Creative Produce the Brand Boost Podcast?
Today is December 1st, which means the year is nearly over.
However, the Brand Boost Podcast and Fifty 2 Creative are just getting heated up!
Guest host, Amy Schmittauer, interviews Vincenzo about why their agency focuses time and resources on the podcast.
Andiamo!
About Vincenzo Landino:
Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!
Voice Over Artist, Rachel Creveling.
Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over tale...
2015-12-0141 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & NewsMarketing Update: Shyp, Twitter and Snapchat with Jed Record, CEO LikeforceToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode.
The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest.
This weeks' guest host is Jed Record, CEO of Likeforce. Listen in as we discuss the following topics:
Twitter's Retail Brand Trends for the Holiday Season
Brands becoming visual
Brands creating their own moments
Influencer partnerships on the rise
The importance of personalization
Data-driven insig...
2015-11-2728 minThe Vincenzo Landino ShowMarketing Update: Shyp, Twitter and Snapchat with Jed Record, CEO LikeforceToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode.
The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest.
This weeks' guest host is Jed Record, CEO of Likeforce. Listen in as we discuss the following topics:
Twitter's Retail Brand Trends for the Holiday Season
Brands becoming visual
Brands creating their own moments
Influencer partnerships on the rise
The importance of personalization
Data-driven insig...
2015-11-2728 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News15: Thanksgiving Day Football Special with Carlos Gil of BMC SoftwareDo you want your sports team to be active on social media?
Should they be talking smack to opposing teams?
Over last weekend, the Washington Redskins and Carolina Panthers had quite the amazing Twitter exchange, quite honestly, it was one sided (much like the beat down Carolina put on Washington).
Listen to Carlos and I agree, and disagree, on how it should be handled, what sports teams should do more of, and our predictions for the Thanksgiving slate of games.
Andiamo!
Thanksgiving Day Football Game Predictions
Philadelphia at Detroit | Carlos - Detroit | Vincenzo - Detroit, 28-17
Carolina at Dallas...
2015-11-2621 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News13: Socializing Senior Care with Ben Phillips
The world of senior care is one that doesn’t scream social media.
Today’s guest changes that misconception by not only using social media, but diving into some platforms that “progressive” brands aren’t using.
Ben Phillips is not only the General Manager of Home Instead Senior Care in Fresno, CA, a two generation family business, but he is the mastermind behind the locations’ social media efforts, namely, Instagram, Facebook and Snapchat.
Andiamo!
About Ben Phillips
Ben is the General Manager for Home Instead Senior Care in Fresno, CA, a business run by his family for nearly 20 years. When he is...
2015-11-1933 minThe Vincenzo Landino ShowMarketing Update: Facebook, Nutella and Black Friday with Alexa CarlinToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino launch the first weekly Marketing Update episode.
The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest.
This weeks' guest host is Alexa Rose Carlin.
Here are this weeks stories:
New data from Criteo shows Cyber Monday is now part of a continuum of online demand rather than the pinnacle of e-commerce holiday sales.
Facebook has released an app for iPhone owners cal...
2015-11-1318 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & NewsMarketing Update: Facebook, Nutella and Black Friday with Alexa CarlinToday co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino launch the first weekly Marketing Update episode.
The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest.
This weeks' guest host is Alexa Rose Carlin.
Here are this weeks stories:
New data from Criteo shows Cyber Monday is now part of a continuum of online demand rather than the pinnacle of e-commerce holiday sales.
Facebook has released an app for iPhone owners cal...
2015-11-1318 minThe Vincenzo Landino Show11: Bringing the Sexy Back to Semiconductors with Atmel Corporation
Microchip controllers.
Semi-conductors.
Sound sexy? Yea, its not.
However, one company, Atmel Corporation, is changing the game. Led by CMO, Sander Arts and Head of Social, Artie Beavis, the team at Atmel values disruption through marketing.
Andiamo!
The Brand Boost Podcast mission
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.
About Atmel
Atmel...
2015-11-1231 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News11: Bringing the Sexy Back to Semiconductors with Atmel Corporation
Microchip controllers.
Semi-conductors.
Sound sexy? Yea, its not.
However, one company, Atmel Corporation, is changing the game. Led by CMO, Sander Arts and Head of Social, Artie Beavis, the team at Atmel values disruption through marketing.
Andiamo!
The Brand Boost Podcast mission
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.
About Atmel
Atmel is an American-based designer and manufacturer of semiconductors, founded in 1984. The company focuses on embedded systems built around...
2015-11-1231 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News9: Always Be Changing - Who is 52 Creative?
After the first annual 52 Summit, CEO of 52 Creative, Cody Stevenson, joined Vincenzo Landino on the Brand Boost Podcast.
With a strong desire for customer experience and a fiery passion for change, Cody and Vincenzo talk about what customer service means for their business and how this podcast aids in that mission.
Be sure to listen in for exciting news on new episodes being added weekly and additional content you can expect.
Andiamo!
The Brand Boost Podcast mission
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand a...
2015-11-0520 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News8: Changing Corporate Communications with Brad Parler of Blinds.com
More and more enterprises are taking advantage of corporate information networks to distribute messages and communicate mission goals across great distances. The stronger the connection between workers and a company’s mission, the higher the overall business productivity.
Companies using digital signage can publicly recognize workers and stimulate a positive work environment while boosting employee morale. It’s a great tool for companies to improve employees’ engagement, to enhance internal marketing and even to lower turnover rates.
Brad Parler of Blinds.com, a Home Depot company, is at the forefront of this movement and shares with us his five tips on how to...
2015-10-2935 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News7: Navigating The LinkedIn Maze with Viveka von Rosen
LinkedIn has quickly changed the way business recruit, communicate and publish content. At the very least, LinkedIn has also become, of recent, one of the more difficult social media platforms to tame.
From InMail spam to ads that are hard to tame, LinkedIn has frustrated so many, from marketers to brands and everyone in between.
Enter the LinkedIn expert.
Viveka von Rosen
Andiamo!
The Brand Boost Podcast mission
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.
About Viveka von Rosen
Viveka von Rosen...
2015-10-2743 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News6: 5 Steps To Implementing An Integrated Marketing Campaign With Robyn BaldwinStarting an integrated marketing plan from scratch is no easy feat. Add to that being in an industry where the competition is extremely stiff, it can be downright daunting.
Today's guest is Robyn Baldwin, Senior Integrated Marketing Manager for Kobo.com.
Robyn will give us her five tips on how to implement an integrated marketing plan.
Andiamo!
The Brand Boost Podcast mission
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.
About Robyn Baldw...
2015-10-2236 minThe Vincenzo Landino Show6: 5 Steps To Implementing An Integrated Marketing Campaign With Robyn BaldwinStarting an integrated marketing plan from scratch is no easy feat. Add to that being in an industry where the competition is extremely stiff, it can be downright daunting.
Today's guest is Robyn Baldwin, Senior Integrated Marketing Manager for Kobo.com.
Robyn will give us her five tips on how to implement an integrated marketing plan.
Andiamo!
The Brand Boost Podcast mission
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.
About Robyn Baldwin:
Robyn Baldw...
2015-10-2236 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News5: Social Selling Done Right With Jack Kosakowski
The Brand Boost Podcast mission:
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.
About Jack Kosakowski:
Jack Is known as the "SaaSaNova" of marketing automation in his social networks. He is a passionate practitioner and proselytizer in the social selling space, which is apparent in all of the content he has published on LinkedIn, Business2Community, Sales Hacker, Convince and Convert and Act-On Software's blog. He is a Regional Sales Manager at Act-On software and a graduate of NAU.
About Act-On Software:
Act-On is a subscri...
2015-10-1546 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News4: What Social Media Platforms Should Your Brand Be On With Mike Stelzner
The Brand Boost Podcast mission:
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.
About Mike Stelzner:
Michael Stelzner is the Founder and CEO of Social Media Examiner, author of the books, Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast and Founder of the Social Media Marketing Society.
Links:
http://www.socialmediaexaminer.com/
https://twitter...
2015-10-1336 minThe Vincenzo Landino Show3: Amanda Hite Talks Applebee's, Cinnabon and How Her Agency Is Pushing the Envelope with Big Brands
The Brand Boost Podcast mission:
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.
About Amanda Hite:
Amanda Hite, Co-Founder, Chief Change Officer of BTC Revolutions - Building Communities, Igniting Movements that make Meaning and Money and CEO and Founder of Talent Revolution, Inc lives her message of “Be The Change” and, for those who work with her and have heard her speak, that message is forever tattooed in...
2015-10-0541 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News3: Amanda Hite Talks Applebee's, Cinnabon and How Her Agency Is Pushing the Envelope with Big Brands
The Brand Boost Podcast mission:
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.
About Amanda Hite:
Amanda Hite, Co-Founder, Chief Change Officer of BTC Revolutions - Building Communities, Igniting Movements that make Meaning and Money and CEO and Founder of Talent Revolution, Inc lives her message of “Be The Change” and, for those who work with her and have heard her speak, that message is forever tattooed in their conscience. Amanda is revolutionizing the way companies think about social media, marketing, and branding. And most importantly...
2015-10-0541 minThe Vincenzo Landino Show2: Kim Garst Shares How Brands Can Take Facebook to the Next Level
The Brand Boost Podcast mission:
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.
About Kim Garst:
Kim Garst is the Founder and CEO of Boom! Social, a personal branding and social media business consulting firm. She is the author of "The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest”.
Kim's role in Boom! Social is that of the leadi...
2015-10-0134 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News2: Kim Garst Shares How Brands Can Take Facebook to the Next Level
The Brand Boost Podcast mission:
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.
About Kim Garst:
Kim Garst is the Founder and CEO of Boom! Social, a personal branding and social media business consulting firm. She is the author of "The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest”.
Kim's role in Boom! Social is that of the leading business coach.
Kim Garst provides social media keynotes and in-depth training to entrepreneurs and corporations such as IBM ...
2015-10-0134 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News1: How DC United are Disrupting MLS with Digital Activation
The Brand Boost Podcast mission:
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.
About DC United:
D.C. United is an American professional soccer club based in Washington, D.C. that competes in Major League Soccer in the Eastern Conference of the league. The franchise is one of the ten charter clubs of MLS, having competed in the league since its inception in 1996.
D.C. United is the most decorated club in MLS, having won thirteen international and domestic titles over the club's h...
2015-09-3050 minThe Vincenzo Landino Show0: Welcome to the Brand Boost Podcast with Vincenzo Landino
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.
In this episode, you'll learn what the podcast is about, a little about Vincenzo and a fun feature at the end of every episode.
Upcoming guests include:
Lindsay Simpson, DC United
Amir Zonozi, Zoomph
Ian Cleary, Razor Social
Kim Garst, Boom Social
Viveka von Rosen, The LinkedIn Expert
Amanda Hite, BTC Revolutions
Mike Stelzner, Social Media Examiner
Shannon Scott, Applebee's
Jack Kosakowski, Act-on Softwar...
2015-09-2906 minBrand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News0: Welcome to the Brand Boost Podcast with Vincenzo Landino
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.
In this episode, you'll learn what the podcast is about, a little about Vincenzo and a fun feature at the end of every episode.
Upcoming guests include:
Lindsay Simpson, DC United
Amir Zonozi, Zoomph
Ian Cleary, Razor Social
Kim Garst, Boom Social
Viveka von Rosen, The LinkedIn Expert
Amanda Hite, BTC Revolutions
Mike Stelzner, Social Media Examiner
Shannon Scott, Applebee's
Jack Kosakowski, Act-on Software
Jason Yarborough, SocialFresh
Ursula Ringham, SAP
Many, many more!
About Vincenzo Landino:
Vincenzo Landino i...
2015-09-2906 min