Shows
The Hard Corps Marketing ShowCTM Takeover Episode: Building Relationships at Scale ft James FurbushHow can empathetic B2B SaaS marketing transform your growth strategy?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B SaaS companies, with a special focus on the healthcare sector. James reveals why truly understanding your audience is non-negotiable, and how marketers can stand out by avoiding hostile t...
2025-08-0850 min
Connect To MarketBuilding Relationships at Scale ft James Furbush - Connect to Market - Episode #1How can empathetic B2B SaaS marketing transform your growth strategy?In this episode of Connect To Market, host Casey Cheshire sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B SaaS companies, with a special focus on the healthcare sector. James reveals why truly understanding your audience is non-negotiable, and how marketers can stand out by avoiding hostile tactics and instead embracing unscalable but impactful efforts to build real relationships. He emphasizes the value o...
2025-06-2650 min
Mighty FinsightsInterview with James Furbush of AccessOne: Landscape & Evolution of Healthcare PaymentsHost - Rory Holland - cstmr.com - Linkedin: CSTMRInterviewed - James Furbush, AccessOnepay.com - LinkedIn: AccessOneWant to be a part of the podcast? Contact Rory today!In this episodeRory Holland and James Furbush discuss the evolving landscape of healthcare payments and the role of AccessOne in facilitating financial well-being for patients and healthcare systems. They explore the challenges patients face in understanding healthcare costs, the importance of empathetic payment solutions, and the innovative approaches AccessOne employs to bridge the affordability gap. The discussion also touches on t...
2025-04-1850 min
Content MattersThe Power of Audience-First Content with James Furbush, AccessOneIs content the key to building relationships at scale in B2B marketing?Ashley Strosnider, Head of Editorial at Compose.ly, explores the evolving role of editors in content marketing. She explains the fine line between editing and rewriting, the importance of trust in content workflows, and how AI is reshaping the editorial process. We’re also joined by James Furbush, VP of Marketing at AccessOne, to share how his team uses content-led growth to navigate long sales cycles and engage buyers effectively. He talks about why featuring buyers in content builds credibility, how po...
2025-02-1838 min
Empowered Patient PodcastLeveraging Technology to Streamline Revenue Cycle Management and Patient Payment Programs with Marina Bigsby AccessOne TRANSCRIPT Marina Bigsby, Chief Customer Experience Officer at AccessOne, focuses on providing financial products and services to help make healthcare more affordable for patients and improve the physicians' revenue cycle management. The aim is to provide more transparency and payment options upfront to avoid situations where patients forgo needed care. Using AccessOne's technology and mobile payment solution, providers collect payments faster and proactively identify and address operational inefficiencies and staffing challenges. Marina explains, "We're a technology company. We partner with our providers and look at their various situations. Their situation might be that they have a pocket of t...
2024-12-1200 minEmpowered Patient PodcastLeveraging Technology to Streamline Revenue Cycle Management and Patient Payment Programs with Marina Bigsby AccessOne Marina Bigsby, Chief Customer Experience Officer at AccessOne, focuses on providing financial products and services to help make healthcare more affordable for patients and improve the physicians' revenue cycle management. The aim is to provide more transparency and payment options upfront to avoid situations where patients forgo needed care. Using AccessOne's technology and mobile payment solution, providers collect payments faster and proactively identify and address operational inefficiencies and staffing challenges. Marina explains, "We're a technology company. We partner with our providers and look at their various situations. Their situation might be that they have a pocket of t...
2024-12-1218 min
Mighty FinsightsCSTMR Brand Series 2/5: Guiding the Growth, Developing a Solid Brand StrategyCSTMR Brand Series 2/5: Guiding the Growth, Developing a Solid Brand StrategyHost - Rory HollandCo-host - Dan OcockIn This EpisodeIn this episode, Rory and Dan discuss the critical importance of developing a solid brand strategy, especially in the competitive landscape of financial services. They explore the growing number of financial brands, the challenges new entrants face, and the essential components of a successful brand strategy. Aided by a case study of AccessOne, they illustrate how a well-defined brand strategy can lead to long-term success. Key takeaways
2024-12-1031 min
The RCM LadderJennifer Dyrseth, Olympic Medical Center: Taylor Swift, Having Fun, Public SpeakingIn this episode, we dive into the world of revenue cycle management and career development with Jennifer Dyrseth, the manager of patient financial services at Olympic Medical Center.
Jennifer shares her career journey, the importance of public speaking, accepting constructive criticism, and tips for thriving in the revenue cycle profession.
Learn about the impact of every role within the revenue cycle, adapting to new regulations, and the significance of continuous learning. Discover how Jennifer and her team keep their work environment fun and engaging while prioritizing patient care.
Whether you're a seasoned professional or just starting out, this conversation...
2024-11-2230 min
Markigy: The Science of Marketing StrategyCreating Impact by Building Trust w/ James FurbushIn this episode host Leanne Dow-Weimer is joined by James Furbush, VP of Marketing at AccessOne, to explore how trust is the cornerstone of impactful marketing strategies. Drawing from his experience in healthcare marketing, James shares valuable insights on navigating complex sales cycles, creating content that resonates with diverse stakeholders, and building meaningful, long-term relationships. Trust as a Foundation in Marketing:Trust-building is a non-negotiable in healthcare marketing. With complex sales cycles often exceeding 18 months, providing consistent, educational, and empathetic content fosters long-term relationships critical for navigating intricate buyer committees.Content Strategy for Diverse Audiences:Tailoring c...
2024-11-2055 min
The RCM LadderLisa Layton of BAMF Health - Practice Gratitude to Develop a Positive Mindset in RCMJoin us in this enlightening episode as we sit down with Lisa Layton, the manager of patient access at @bamfhealth_HQ , to explore her non-traditional career journey in revenue cycle management (RCM).
Lisa shares invaluable insights on the importance of continuous learning and mastering the critical skill of asking questions, even without a traditional college degree.
We delve into the daily challenges of managing billing processes, adapting to constant changes in payer regulations, and maintaining a positive mindset through self-reflection and gratitude.
Discover how Lisa integrates clinical and revenue teams to...
2024-10-1624 min
The RCM LadderConnie Lee, UCLA Health | Patient Access is Having a Moment in RCMThis week, host James Furbush interviews Connie Lee, Senior Director of Patient Access at UCLA Health.
Connie discusses the unique organization of patient access at UCLA, sharing her professional journey, the role of mentorship, and her vision for the future of patient access. She also emphasizes the importance of leadership, cultural changes, and innovative solutions in enhancing patient access and overall experience.
Whether you're new to RCM or looking to advance your career, this episode is packed with valuable advice and firsthand experiences.
00:00 Introduction to the RCM Ladder
00:28 Sponsor Shoutout: Health Ex...
2024-09-1634 min
The RCM LadderKatina Robinson: Navigating the Organized Chaos of Patient AccessIn this episode of RCM Ladder, host James Furbush interviews Katina Robinson, a Patient Access Manager at Methodist Hospital for Surgery in Dallas, Texas.
Katina shares her journey in healthcare management over the past decade, discussing her unexpected love for the organized chaos of ED registration and her passion for training staff.
She emphasizes the importance of effective communication, active listening, and empathy in patient access. Katina also addresses challenges like changing payer guidelines and the negative perceptions of revenue cycle roles.
Discover her vision for the future of her career, focusing on...
2024-08-2930 min
The RCM LadderFareed Aziz: You Might Be Surprised By What Motivates Your TeamJoin James Furbush as he sits down with Fareed Aziz, Vice President of Revenue Cycle Management for the Marshall Health Network in West Virginia.
In this episode, Fareed shares his fascinating journey from growing up in Hyderabad, India, to becoming a key leader in RCM.
They discuss the importance of continuous learning, team empowerment, and fun in leadership. Fareed also talks about addressing staffing challenges through his venture, Steward Global Consulting. __________________________________________________
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2024-08-1238 min
The RCM LadderBecky Peters: Every career opportunity matters, no matter how smallJoin us on this episode of the RCM Ladder as James Furbush sits down with Becky Peters, the Executive Director of Patient Access at Banner Health.
Becky shares her impressive journey in healthcare, touching on key responsibilities, career development insights, and the essential skills needed for success. Learn about Banner Health's initiatives, the importance of education and certifications, and how to navigate challenges in the ever-evolving landscape of healthcare reimbursement.
Don't miss Becky's advice on leveraging opportunities and building impactful relationships in your career.
00:00 Introduction to the RCM Ladder
00:28 Sponsor Shoutout: He...
2024-07-2546 min
The RCM LadderKen Hogue: On Becoming a Chief Revenue Cycle OfficerIn this insightful episode of the RCM Ladder, host James Furbush engages with Ken Hogue, Chief Revenue Cycle Officer at United Health Services in Binghamton, NY.
They delve into Ken's recent promotion and discuss the critical role of a Chief Revenue Cycle Officer in modern healthcare. Ken shares his career journey from his early teens working in his grandfather's practice to leading revenue cycle management at UHS.
Topics include balancing clinical and financial needs, leveraging technology, the importance of active listening, and innovative ways to enhance patient experience and efficiency in healthcare.
Tune...
2024-07-1250 min
The RCM LadderLaura Kern: Get Excited About Succession Planning and Organization DesignIn this episode of the RCM Ladder, host James Furbush sits down with Laura Kern, the Director of Patient Access at the University of Toledo Medical Center (UTMC).
Laura discusses the unique aspects of UTMC as an academic health system and her innovative approach to succession planning and team development within patient access.
She explains the cultural shift she's spearheaded to break down silos and promote internal growth through strategic restructuring and fostering collaboration. Laura also shares valuable insights on the importance of listening, diversity, and empowering leaders across the organization, while reflecting on her...
2024-06-1742 min
The RCM LadderWillie Brown: These are the Three Cs of Effective RCM LeadershipWelcome to this episode of the RCM Ladder, where host James Furbush dives deep into career growth for revenue cycle professionals with special guest Willie Brown, VP of Revenue Cycle at Sentara Healthcare.
Willie shares his journey from entry-level roles to his current position, emphasizing the importance of compassion, coachability, and consistency. This insightful discussion also covers leadership philosophies, handling the challenges posed by the COVID-19 pandemic, and the critical skills required for success in healthcare reimbursement.
Don't miss this episode for valuable leadership lessons and professional development tips.
00:00 Introduction to the RCM L...
2024-06-0334 min
The RCM LadderBond Ortiz: Building a Future-Ready RCM TeamIn this episode of the RCM Ladder, host James Furbush sits down with Bond Ortiz, Vice President of Revenue Cycle at Bond Orthodontics, to discuss her impressive career in the healthcare revenue cycle management (RCM) space.
Bond shares her journey from working as a file clerk in college to holding various roles in different healthcare sectors, including ACOs, behavioral health, and orthodontics.
The conversation covers key topics such as the importance of continuous learning, leveraging AI and RPA technologies, building efficient teams, and maintaining revenue integrity.
Bond also emphasizes the benefits of a...
2024-06-0331 min
The RCM LadderAshley Toney: Finding and Filling Needs in Revenue CycleThis episode emphasizes the importance of acknowledging when you don't know something and knowing where to find answers.
Key points from Ashley Toney, director of RCM at St. Luke's Hospital, include identifying and addressing patient needs, resolving their concerns creatively while adhering to hospital policies, and ensuring a positive patient experience.
The discussion also highlights the necessity of understanding both detailed aspects and the broader goals of the hospital, fostering a unified approach toward healthcare excellence.
2024-06-0333 min
The RCM LadderThe RCM Ladder TrailerNew show from the host of the Modern Patient Experience, exploring career growth and development within healthcare's revenue cycle management space.
Fresh episodes drop at the end of May.
2024-05-1501 min
The Medical Marketing Executive"Navigating the Healthcare Marketing Maze" featuring James Furbush of AccessOneJoin Abby Martinez, host of Medical Marketing Executive, in a compelling conversation with James Furbush, Vice President of Marketing at AccessOne. Discover how James leverages his journalism background to enhance healthcare marketing strategies, dives into the challenges of building trust in the healthcare sector, and shares insights on crafting content for diverse audiences. Gain valuable perspectives on patient payment experiences, content-led growth, and the unique dynamics of marketing in the healthcare industry.
2023-11-1627 min
Business Ninjas by WeLevelA Patient Payment Platform for the Way People Live | Business Ninjas: WriteForMe and AccessOneIn this episode, learn how AccessOne is reimagining payments for healthcare with Business Ninja Andrew, and James Furbush, VP of Marketing at AccessOne.AccessOne, a leading healthcare fintech company, partners with providers to provide consumer centric payment tools for the modern patient. From pay-in-full to extended repayment plans, AccessOne’s mobile-native pathways make understanding and paying medical bill easy and affordable. AccessOne’s text-to-pay platform strips out the need to remember usernames, passwords, or account numbers, creating a frictionless experience that drives more payments. AccessOne’s pay-in-4 and inclusive patient financing solutions adds a Care...
2023-10-1121 min
2 Pizza MarketingMarketing in a Complex Industry (cough cough... Healthcare)Join James Furbush, VP of Marketing at AccessOne, as he explains to host Melissa Moody about marketing in an industry that's exceedingly complex and security minded. You won't want to miss his cringe-worthy 'marvelous mess' at the end of this episode, either! --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
2023-03-2239 min
Leaders In PaymentsMark Spinner, CEO of AccessOne | Episode 203Happy New Year! We’re starting out with a bang this year with a guest who was not only a former Southwest Conference Rice University football player, but one who also has bragging rights with both George Bush and Mikhail Gorbachev. Oh, and he’s also a big player in payments (of course). AccessOne CEO Mark Spinner has a passion for coaching, loving what you do, and being willing to invest enough to keep showing up.For those of you who may not know, AccessOne is a financial technology company that exists to empower patients to live heal...
2023-01-0429 min
Breaking B2B - SaaS Marketing and B2B Marketing Podcast#290 What Should Small B2B Marketing Teams Focus On? - James Furbush► The pros and cons of a small marketing team!
✔ James Furbush is VP of Marketing @ AccessOne
🎧 Have a listen to James & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Should you focus on branding / creating demand / capturing demand for your offering?
👉 How to build a marketing strategy
👉 Getting scrappy with budget, time and resources
👉 Do you need a content strategy?
JAMES FURBUSH
★ LinkedIn: https://www.linkedin.com/in/jamesfurbush/
★ Web: https://accessonepay.com/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: ht...
2022-11-2255 min
WASU Afternoon News Updates11/01/2022 AM News BreakIn local news, F.A.R.M cafe, a pay what you can community cafe located on King Street is getting some new leadership. According to the Watauga Democrat, Renee Boughman is stepping down as executive director and executive chef after serving since 2012. The role will now be filled by two people, with Elena Dalton as executive director and Pete Herbert taking on the role of executive chef. Herbert joined the staff as kitchen manager in May, while Dalton has been serving in various positions since January 2018. While Boughman is stepping down from her previous positions, she will be...
2022-11-0103 min
Slice of Healthcare#257 - Mark Spinner, President & CEO at AccessOneOur guest: Mark Spinner, President & CEO at AccessOneIn this episode, we discussed:Spinner's background The why, how and what of AccessOneWhy the financial journey for healthcare is broken How AccessOne is helping patients pay for healthcare costs What's next for AccessOneOur sponsors for this episode are BlocHealth, Curation Health, ChenMed & MediTelecare.BlocHealth is building the ecosystem of services and solutions to power the future of healthcare. For more information, please go to www.blochealth.com & follow BlocHealth on social media - @blochealth"Curation Health’s advanced clini...
2022-06-0322 min
B2B Made Simple: A B2B Marketing Podcast203: Honing in Your Strategic Narrative w/ James FurbushJames Furbush, the VP of Marketing at AccessOne joins the podcast. James gives us the framework he recently took his company through to land the plane on their strategic narrative. On this episode you'll hear his three-step process for nailing your strategic narrative, key unlocks he had during the process, how you can do this with your marketing team and more.
James' LinkedIn: https://www.linkedin.com/in/jamesfurbush/
AccessOne's Website: https://www.accessonemedcard.com/
2022-04-1148 min
Recorded Content - Helping B2B marketers use a podcast for content marketingHow to host a podcast outside of your area of expertise with James FurbushWithout a doubt, podcasts can help your technology company create an entire marketing flywheel. Companies use their shows to explore industry trends, build trust with their audience, and connect their product to customers. But the real power of podcasting lies in the fact that it allows hosts to develop a strong personal brand, irrespective of your podcast’s topic or industry. In this episode of the Recorded Content podcast, our host Justin Brown welcomes James Furbush, the VP of Marketing at AccessOne and the host of the Modern Patient Experience Podcast. They talk about the bene...
2022-03-0752 min
Data BookHealthy Bottom Line: The Critical Need for Better Communication, Price Transparency in HealthcareOn this episode of Healthy Bottom Line, Mark Spinner, CEO of AccessOne, discusses some of the financing concerns that patients expressed in a recent AccessOne survey as well as some solutions that hospitals and health systems can implement to improve communication and price transparency.To learn more about AccessOne, click here.To read more about AccessOne’s recent survey, click here.
2021-11-3019 min
Airline Consolidators5 Reasons why travel companies need Travel APIIt takes a lot of time to build a travel booking engine. Therefore, travel agencies use third party Travel API integration in order to save time. With the help of Travel API, they can easily search and book fares from multiple integrated suppliers.Read full post: https://www.accessone.io/Blog/post/5-reasons-why-travel-companies-need-travel-api#travelagents , #travelagency , #travelagent , #travelagent#traveltechnology #travel #travelapi
2019-09-0502 min
The Concierge Pharmacist ShowThe Concierge Pharmacist Show | Episode 12CareONE: An Innovative Solution for Medicare Advantage Plans & Employer GroupsToday's show talked about Valentine's Day and how RXVIP Cares is building relationships within the pharmacy profession to advance patient care with our innovative VIRTUAL PHARMACY. We are actively speaking with Pharmacists, PharmDs, Student of Pharmacy and other members in our profession to align their products and services in our approach to providing concierge healthcare.We have partnered with CareONE DVCP to deliver a new, standardized clinical approach for all members of Medicare Advantage Plans by incorporating PharmD support right in physician offices.Given increasing cuts t...
2019-02-1449 min