Shows
VWO PodcastAre You Analyzing Problems Or Just Collecting Data? | Kandeel ChauhanMost teams think behavioral analytics is just for pre-test research. Kandeel Chauhan reveals why post-test analysis is where the real learning begins. :bulb:In this episode, host Niti Sharma sits down with Kandeel Chauhan, Director of Product & Engineering at VWO, who has been instrumental in spearheading VWO Insights into one of the flagship products.From leading Quality Assurance to now shaping enterprise-grade products, Kandeel shares what it takes to build products customers trust and love. He's passionate about creating tools that help businesses deeply understand user behavior and drive measurable impact on growth...
2026-02-0452 min
VWO PodcastDoes Your North Star Metric Matter More Than ROI? Arshdeep Singh On Strategic CROMost companies treat CRO as just another conversion tactic.But what if CRO could be your tool for capital allocation decisions?In this episode, Arshdeep Singh, Former Senior Director of Technology at Kapiva, sits down with our host Niti Sharma for an in-depth conversation.He shares how he transformed experimentation from isolated AB tests into a strategic growth engine that helped scale the company to multimillion-dollar revenue.Arshdeep has nearly two decades of experience scaling platforms, leading high-performing engineering teams, and driving AI-led transformation.During the episode, Arshdeep also...
2025-12-1041 min
VWO PodcastFrom Website Funnels To Live Global Events: May Chin’s Incredible CRO JourneyMost product leaders can easily test and roll back failures. But May Chin builds for live events where a global audience sees every mistake. 🎯In the latest episode of the VWO podcast, our host Bhavan Kochhar is in conversation with May Chin, Product Leader at Token 2049 and Super AI, two of the world's most prominent tech conferences.With a track record of scaling consumer platforms across Southeast Asia at Zalora, Mindvalley, Lazada, and iProperty, May now orchestrates end-to-end technology strategy for global events, delivering seamless experiences for attendees and sponsors at a massive scale.I...
2025-11-1241 min
VWO PodcastExperimentation In Fintech: Vinayak Purshan On Why You Must Have A 'Fail-Forward' MindsetIn the fast-moving Fintech space, a single wrong experiment can shatter user trust, but staying safe could mean missing huge growth opportunities. ⚡In the new episode of the VWO podcast, Vinayak Purshan sits down with our host Niti Sharma. Vinayak is the Associate Marketing Director at Cashfree Payments, India's leading payments technology company, powering over 800,000 businesses. 🎙️With expertise in social media, paid acquisition, analytics, and multiple tech platforms, Vinayak builds integrated, data-driven marketing systems that enhance Cashfree’s presence and accelerate growth.In this engaging conversation, Vinayak opens up about his proven st...
2025-10-0848 min
VWO PodcastBringing CRO to Taiwan: April Hung’s Mission To Build A Testing Culture In Asia's Emerging MarketsIn this episode of the VWO Podcast, host Aanchal Mahajan sits down with April Hung, digital consultant and founder of Four Digital.With 6+ years of experience across New Zealand and Taiwan, April shares how she helps brands turn insights into action and build stronger experimentation cultures.April’s journey started in New Zealand’s media industry, leading data-driven strategies for one of the country’s largest entertainment groups. Now in Taiwan, she’s driving the adoption of CRO in an emerging digital market. 🚀In this episode, you’ll learn about: ✅ Transitio...
2025-08-2728 min
VWO PodcastTurning Raw Data Into Actionable Stories feat. Nick CawthonDesign is not just about moving pixels around.True UX designers know it’s about using the right methods to solve the right problems.That’s the focus of this brand-new VWO Podcast episode with UX research veteran Nick Cawthon. In this hour-long conversation with Vikas Gupta, Director of Product Design at VWO, Nick digs into:✅ A repeatable path from problem statement to validated solution✅ Choosing qualitative vs. quantitative methods without guesswork✅ Spotting deeper, system‑level issues that UI tweaks can’t fix✅ Linking research findings to grow...
2025-07-031h 05
VWO PodcastProduct Managers Must Create Value & Deliver Outcomes - Ravi Raj | Episode #9 | CRO Wizards Season 2Welcome to another exciting episode of CRO Wizards - Season 2, brought to you by VWO! 🎉In this episode, our host Shaveethira Gopi sits down with Ravi Raj, an experienced product strategist who has been at the helm of building and scaling innovative platforms. Currently serving as Head of Product at WOO TV, Ravi is shaping a global hub for creators and enhancing live-streaming experiences.His impressive journey spans leading the development of several groundbreaking products, revolutionizing school communication with the myU App, building Sheroes into a thriving social network for women, and driving inno...
2025-05-081h 08
VWO PodcastFixing The Hidden Gaps In Your Testing Roadmap - Anirban Chakraborty | Episode #7 | CRO Wizards S2Welcome to another remarkable episode of CRO Wizards - Season 2, brought to you by VWO! 🎉In this episode, our host, Vishesh Agarwal, sits down with Anirban Chakraborty, Founder of ConvertPolo and a conversion optimization powerhouse with impressive credentials. From an engineering background, Anirban pivoted to business consulting and has since conducted over 3,000 A/B tests, generated more than $18 million in additional revenue, and maintained a win rate of over 50%.His journey in experimentation began at VWO, and since then, he’s worked with major brands like Decathlon, Charles & Keith, CaratLane, and HappyFresh, helping them...
2025-04-2346 min
VWO PodcastWhat It Takes to Build an App for Millions of Users - Rajat Gupta | Episode #6 | CRO Wizards S2In the latest episode of the CRO Wizards – Season 2, by VWO Podcast, our host Piyush Sharma sits down with Rajat Gupta, Senior Group Product Manager at Paytm, one of India's leading fintech apps. With over 9 years of experience in Product Management, Rajat leads a team of PMs at Paytm to create optimized user experiences and scalable product strategies.Having worked with both Paytm and PhonePe, Rajat offers valuable insider insights into what it takes to build and grow fintech apps that millions rely on. In this episode, Rajat shares:✅ The complete journe...
2025-04-1651 min
VWO PodcastYash Kapoor On D2C Experimentation & Using AI To Drive Growth | Episode #5 | CRO Wizards Season 2We’re back with another exciting episode of CRO Wizards – Season 2, by VWO Podcast!Joining us is Yash Kapoor, Product Manager at BellaVita, who’s leading the charge in optimizing user journeys and building smarter digital experiences for the new age consumers.With over 3.5 years of experience in the eCommerce industry, Yash has worked with both Indian and international brands, including Beyoung, GNC, ThriveCo, Bevzilla, BannerBuzz, and more.Throughout his career, Yash has been deeply involved in data-driven experimentation, implementing A/B tests to optimize North Star metrics like conversion rate, prepaid percentage, averag...
2025-04-1040 min
VWO PodcastDavid McCann On Influencing User Actions With Behavioral Design (Episode #4 - CRO Wizards Season 2)We are back with another thought-provoking episode of CRO Wizards - Season 2, by VWO Podcast! 🎉In this episode, our host, Vishesh Agarwal, sits down with David McCann, co-founder of Make It Toolkit, a platform that makes behavioral science and game thinking more accessible for businesses.With a fascinating journey from finance to behavioral design, David now helps organizations tackle complex challenges through behavioral science, AI, and gamification. His expertise spans strategic advisory, product design, market research, and AI innovations.Through in-house training and the Make It Public Masterclass, David equips individuals and...
2025-04-021h 12
VWO PodcastVictor Pontier on Building CRO Teams, Advanced Personalization, and Industry Trends (Episode #9 - CRO Hour)In this final episode of The CRO Hour by VWO Podcast, host Jomol Ensy Varughese sits down with Victor Pontier, Lead CRO at Making Science.
Making Science is a top digital marketing and technology consulting firm headquartered in Spain, with a growing presence in the UK, US, Portugal, France, and beyond.
Victor has been instrumental in establishing and leading the CRO division of Making Science in France, helping top global brands drive success through advanced personalization strategies. 🎯
Victor dives into:
Key steps to building a successful CRO team – from defining roles to ensu...
2024-12-1141 min
VWO PodcastMatt Maidment on Post-Test Analysis, User Research, and Getting Stakeholder Buy-In (Episode #7 - CRO Hour)In the new episode of The CRO Hour by VWO Podcast, host Subho Mukherjee sits down with Matt Maidment, Head of CX at REO, a leading digital experience agency based in London.
With four years of hands-on experience in industries like travel, fashion, and eCommerce, Matt brings a wealth of knowledge on creating engaging customer experiences and delivering measurable business outcomes.
Matt has led comprehensive optimization workflows - from ideation and research to in-depth post-test analysis - all aimed at delivering experiences that align with user expectations and also meet key business KPIs.
In...
2024-11-2725 min
VWO PodcastGarret Cunningham on CRO Strategies, eCommerce Growth, and Data Privacy (Episode #6 - CRO Hour)In the latest episode of The CRO Hour by VWO Podcast, host Subho sits down with Garret Cunningham, Director of Global Optimization at Columbus Global.
Garret leads a dynamic team that crafts cutting-edge CRO strategies, driving client success by aligning optimization efforts with broader business objectives.
Before joining Columbus Global, Garret served as Chief Operations Officer at Endless Gain, now integrated into the Columbus ecosystem, where he played a pivotal role in bringing their expertise to a wider audience.
His deep understanding of both strategic leadership and hands-on optimization gives him a unique pe...
2024-11-2044 min
VWO PodcastJoe Johnston on Digital Accessibility, Omnichannel Strategies, and Experimentation Culture (Episode #4 - CRO Hour)Welcome to another exciting episode of The CRO Hour, brought to you by the VWO Podcast! 🎉
In this episode, host Shilpa Bharti welcomes Joe Johnston, Head of Conversion at Launch.
With over 10 years of experience in digital marketing, Joe is dedicated to helping individuals and businesses discover their growth potential. 🚀
His expertise spans digital communications, strategy, UX, and CRO, and he is also a guest lecturer at UWE and the University of Bristol.
Key takeaways from this episode:
✅ Importance of inclusive design and digital accessibility
✅ User research methods for...
2024-11-0658 min
VWO PodcastDr. Thomas Hein on User Research, Psychological Behaviors, and AI in CRO (Episode #3 - CRO Hour)Join us on the latest episode of The CRO Hour series! 🎧
Our host Subho sits down with Thomas Hein, Research & Insights Lead at REO Digital, who brings years of experience in psychology and user research. 🎯
Known for his clear, actionable approach to problem-solving, Thomas dives into the nuts and bolts of what makes user research impactful in today’s fast-paced CRO landscape.
Thomas also holds a PhD in Psychology from Goldsmiths, University of London, which adds a strong foundation to his research expertise. 📚
Thomas dives into:
🔍 Top research methods and tools like...
2024-10-3054 min
VWO PodcastAndré Morys on CRO Frameworks, User Research, and Impact of AI (Episode #2 - CRO Hour)We’re back with another exciting episode of The CRO Hour! 🎉
Our host Shilpa Bharti sits down with André Morys, the visionary CEO and Founder of konversionsKRAFT.
With 26+ years of experience in the field, André has been a driving force in the evolution of CRO, guiding a talented team of 80+ consultants, designers, and conversion experts in the D-A-CH region.
André’s expertise lies in merging qualitative research, consumer psychology, and behavioral economics with data-driven experimentation to deliver remarkable results for enterprise clients.
Driven by a personal mission, André is dedicated to sharing his w...
2024-10-2342 min
VWO PodcastMark Verbeek on CRO Challenges, Beyond A/B Testing, and Role of AI (Episode #1 - CRO Hour)Welcome to the premiere episode of The CRO Hour, a brand-new series brought to you by the VWO Podcast!
We're excited to commence this series with an exceptional guest, Mark Verbeek, CRO Director at Dentsu Benelux, alongside our host, Jomol Ensy Varughese! 🚀
With over 10+ years of experience in growth marketing, Mark shares his expertise in driving results through rapid experimentation and managing complex projects across the finance, e-commerce, and digital marketing industries. He uses data-driven strategies to achieve impressive outcomes. 📈💡
In this episode, Mark dives into:
✅ Cutting-edge CRO strategies across various media chann...
2024-10-1635 min
VWO PodcastIn Conversation with Sorab Del Rio | CRO Wizards by VWO Podcast (Episode #13)In this episode of the CRO Wizards series, we’re joined by Sorab Del Rio, Experimentation Director at EssenceMediacom Australia.🎙️
With two decades of direct response and digital marketing expertise, Sorab has worked with renowned brands Time Life, P&O Cruises, Samsung, Pizza Hut, Lexus, and Subaru.
His journey spans diverse sectors including finance, tourism, and eCommerce, and he brings a wealth of knowledge on testing, CRO, and brand strategy.
In this episode, Sorab chats with our host Jinal Shah about key topics like:
Testing and improving customer interactions across various touchpoi...
2024-09-181h 24
VWO PodcastIn Conversation with Emma Orton | CRO Wizards by VWO Podcast (Episode #12)In the latest episode of the CRO Wizards series, we are joined by Emma Orton, CRO Specialist at Super Retail Group, the driving force behind well-known brands like Supercheap Auto, Rebel, BCF, and Macpac.
Emma Orton dives into effective strategies for optimizing retail conversions.
Also, Emma shares key insights into identifying critical yet often-overlooked data points in test analysis, avoiding common A/B testing pitfalls, and leveraging psychology to gain a distinct advantage in CRO strategies.
Tune in for expert tips from one of the most prominent leaders in the CRO industry!
2024-09-1242 min
VWO PodcastIn Conversation with Matthew Pezzimenti | CRO Wizards by VWO Podcast (Episode #11)Welcome to the latest episode of the CRO Wizards podcast!
Joining us for this episode is Matthew Pezzimenti, founder and director of Conversion Kings, and he is joined by our host Jinal Shah for another engaging conversation.
With over 10 years of experience optimizing digital experiences, Matthew has helped brands across Australia and Singapore achieve exceptional growth through his data-driven optimization strategies.
Matthew shares insights on:
Connecting quantitative data with qualitative insights
Balancing data-driven decisions with creative strategies
Gathering learnings from tests that did not perform well
...
2024-09-051h 04
VWO PodcastIn Conversation With Benni Lucas | CRO Wizards by VWO Podcast (Episode #10)In this episode of the CRO Wizards series, our host Siddhant Salil chats with Benni Lucas, Head of Marketing Technology at Resolution Digital, an agency based in Australia.
Benni shares how he uses marketing automation to boost conversion rates and tailor CRO strategies for B2B and B2C clients.
Plus, hear how he’s helping brands thrive in a cookieless world and which skills are key to leading a digital team.
Tune in for a session packed with actionable takeaways.
00:00 - A quick sneak peek into the episode
02:11...
2024-08-2844 min
VWO PodcastIn Conversation with Shantelle Lai | CRO Wizards by VWO Podcast (Episode #9)In the latest episode, our host Siddhant Salil speaks to Shantelle Lai, a seasoned digital optimization consultant based in Australia.
Shantelle brings a wealth of experience and actionable insights to the table and shares her proven strategies for turning casual visitors into loyal customers.
With her expertise in user insights and digital personalization, Shantelle offers practical strategies for businesses of all sizes.
Before going independent, Shantelle led the digital optimization team at Conversionry, where she honed her skills in delivering top-notch CRO strategies and experimentation consulting.
Whether you're a seasoned CRO pr...
2024-08-2227 min
VWO PodcastIn Conversation With Nitish Soman | CRO Wizards by VWO Podcast (Episode #8)Welcome back to another exciting addition to the CRO Wizards series! 🎙️
In this episode, Jinal Shah (host) is joined by Nitish Soman, who’s here to share his wealth of knowledge on all things product management and CRO. 🌟
With a deep-rooted expertise spanning over 12 years, Nitish has been instrumental in driving digital performance at Thryv, where he oversees the strategy for websites that attract over 5 million monthly visitors.
He’s a master at crafting and executing marketing products, consistently delivering impressive results—including an ROI that’s brought in over 60K direct customers.
In this enga...
2024-08-1446 min
VWO PodcastIn Conversation With Alisha Conlin-Hurd | CRO Wizards By VWO Podcast (Episode #7)The CRO Wizards series is back with yet another exciting episode for you.
In this episode, our host Siddhant Salil speaks to Alisha Conlin-Hurd, CRO expert and Co-Founder of Persuasion Experience, a fast-growing brand that specializes in the 'post click' journey for SMEs.
Alisha and Siddhant have a fun conversation about experimentation, user research, prioritization frameworks, and everything CRO.
During the episode, Alisha shares her thoughts on AI and explains why it should NOT be the only thing driving your CRO campaigns.
She also sheds light on the benefits of the...
2024-08-0757 min
VWO PodcastIn Conversation With Marty Youssef | CRO Wizards by VWO Podcast (Episode #6)Episode 6 of CRO Wizards by VWO is out, and it's a must-listen!
This time, we’ve got Marty Youssef, the Director at Unlock, a promising CRO agency from Australia. Our host, Siddhant Salil, chats with Marty about all things CRO, tackling big challenges and sharing some game-changing insights.
Starting his career in accounting, Marty eventually learned how to design and build websites, delved into advertising, and mastered digital marketing, gradually specializing in CRO.
Marty emphasizes the importance of research-backed tests and warns against the pitfalls of blindly following 'best practices.' He talks ab...
2024-07-3141 min
VWO PodcastIn Conversation With Ian Fong | CRO Wizards by VWO Podcast (Episode #5)Welcome to another exciting conversation on the VWO Podcast. In this episode of the CRO Wizards series, our host, Jinal Shah, sits down with Ian Fong, Managing Director at Experior, to delve into the intricacies of Conversion Rate Optimization (CRO).
Tune in as Ian shares his expert insights from over a decade of experience in the industry, offering a comprehensive look into the strategies and challenges of optimizing conversions.
Starting with the fundamentals, Ian emphasizes the importance of understanding current performance through meticulous CRO audits.
He details his approach to evaluating effectiveness, ensuring...
2024-07-2440 min
VWO PodcastIn Conversation With Ilan Hurwitz | CRO Wizards by VWO Podcast (Episode #4)We are thrilled to announce the latest episode of our podcast series, "CRO Wizards," where we dive deep into Conversion Rate Optimization with industry leaders and innovators.
In this episode, we are joined by none other than Ilan Hurwitz, the Founder and CRO Specialist at Clever Conversions.
As the driving force behind Clever Conversions, Ilan has been an invaluable e-commerce Growth Advisor for Australian D2C brands, seamlessly blending strategic insights with hands-on execution to deliver remarkable results.
In this episode, Ilan shares his insights on a recent trend in CRO that has...
2024-07-1749 min
VWO PodcastIn Conversation With Chadielle Fayad | CRO Wizards by VWO Podcast (Episode #3)Episode 3 of the CRO Wizards Podcast is now LIVE!
In this episode, we are thrilled to welcome Chadielle Fayad, a CRO and Experimentation Specialist at Nine.
Apart from being a seasoned CRO expert, Chadielle has a rich history in journalism and digital content production, having worked with top Australian media organizations.
In the episode, Chadielle answers some pressing questions like how to determine and prioritize what to test, and how AI will impact different aspects of CRO in the coming years.
She also shares her top three tips for scaling experimentation a...
2024-07-1018 min
VWO PodcastIn Conversation With Sean Clanchy | CRO Wizards by VWO Podcast (Episode #2)We are back with yet another exciting & insightful episode from the CRO Wizards series on the VWO Podcast!
In this series, we speak to top leaders and industry experts about the evolution of CRO, its positive impact on key business metrics, and how you can make data-driven decisions to achieve sustainable, long-term growth.
Our guest for this episode is Sean Clanchy, Managing Director - Swanky Australia (Shopify Plus agency).
During this episode, our host Siddhant speaks to Sean about the growth of CRO, and how it varies from region to region.
...
2024-07-0343 min
VWO PodcastIn Conversation With Jim Martin | CRO Wizards by VWO Podcast (Episode #1)Welcome to the debut episode of the CRO Wizards, where we unravel the magic behind Conversion Rate Optimization with the industry's top wizards!
Kicking off our series, we have Jim Martin, the founder and managing director of Align Digital, in New Zealand joining us to share his enchanting insights.
With over a decade of experience in digital marketing, Jim spills the secrets of crafting a powerful experimentation culture and debunks the myths surrounding overrated CRO metrics.
Along the way, he takes us on a nostalgic journey back to the 1990s, offering a glimpse...
2024-06-2656 min
VWO PodcastUsing Hick's Law To Drive CRO Success By Darrell WilliamsJoin us in this episode of the VWO Podcast as we sit down with Darrell Williams, the innovative Founder of Growth Hack Guides.
Dive into the world of UX design and conversion rate optimization as Darrell shares his expert insights on applying Hicks Law to enhance user experiences and significantly boost conversion rates.
In this episode, Darrell discusses the powerful PIE model for prioritization, a strategy that evaluates Potential, Importance, and Ease to help you determine the most effective actions to take.
Whether you’re a seasoned marketer or just starting, understanding this mo...
2024-05-2919 min
VWO PodcastIs Your CX Built for Your Customer? Feat. Cole Armstrong & Chris AndrewDiscover the secrets to creating an exceptional customer experience in our latest podcast episode!
Come along as we dive deep into the world of e-commerce with industry pros Chris Andrew from 10XL and Cole Armstrong from NeuroSpot.
Find out why experimenting with different approaches is crucial for any thriving business, and pick up tips on how to give your mobile customers the best experience possible.
But wait, there’s more!
Take a fascinating journey into behavioral science and learn how understanding your customers' psychology can transform your design approach.
Fr...
2024-05-1529 min
VWO PodcastIn Conversation With Erin Weigel - Women In CRO by VWO Podcast (Episode #18)The final episode of the 'Women In CRO' series is here!
Join us for a super fun conversation on the VWO Podcast with our special guest Erin Weigel.
With more than a decade of experience in design and experimentation, Erin is here to talk about her journey, dreams, ambition, and the importance of kindness.
Joined by our host Shilpa Bharti, Erin shares her thoughts on the future of CRO and also offers some crucial advice for those who are starting out in experimentation.
During the episode, Erin talks about the need...
2024-05-1048 min
VWO PodcastIn Conversation With Tracy Laranjo - Women In CRO by VWO Podcast (Episode #17)CRO work is a lot like detective work!
Don't believe us?
Ask Tracy Laranjo who recently appeared on the VWO Podcast and shared some really cool insights about CRO, AI, and cringe reality shows.
Welcome to episode no. 17 of the 'Women In CRO' series - a special program where we speak to women who are not only driving the industry but are also building a platform that encourages inclusivity and diversity.
Tracy Laranjo is a CRO strategist and user researcher with 8 years of digital marketing expertise.
In this episode...
2024-05-0753 min
VWO PodcastIn Conversation With Deborah O'Malley - Women In CRO by VWO Podcast (Episode #16)Welcome to another fun episode of the VWO Podcast!
This episode is a part of our special Women In CRO series where we speak to the women driving the conversion optimization industry.
Our guest for this episode is top A/B testing influencer Deborah O'Malley. She is a Google Analytics Certified digital marketer who specializes in Conversion Rate Optimization (CRO).
Joined by host Luiza Senne Ciasca, Deborah speaks about her life as a CEO, a professor, and a mother.
In this episode, Deborah talks about her journey in CRO and sheds...
2024-05-011h 04
VWO PodcastIn Conversation With Talia Wolf - Women In CRO by VWO Podcast (Episode #15)New episode alert!
VWO Podcast is back with yet another super cool episode from the Women In CRO series and this time we have none other than Talia Wolf on the show!
Talia is the Founder and CEO of GetUplift, an organization that optimizes customer journeys with emotion-based experimentation and helps businesses drive higher ROI and growth.
With over a decade of experience in this industry, Talia has not only earned a reputation as one of the most influential experts but has also helped several companies understand their audience better and increase conversions.
2024-04-2449 min
VWO PodcastIn Conversation With Jacqueline Polanco - Women In CRO by VWO Podcast (Episode #14)Get ready for an exciting episode from the VWO Podcast!
Through the Women In CRO series, we wish to celebrate the unwavering spirit of the women who are driving the industry and have made it easier for others to join the community.
For episode no. 14, we have the amazing Jacqueline Polanco who is the Director of Product Conversion Rate Optimization at Hear.com.
Jacqueline is a seasoned digital product leader with over 18 years of experience in driving innovation and helping businesses improve conversions.
In this episode, Jacqueline speaks about her journey...
2024-04-1950 min
VWO PodcastIn Conversation With Jyoti Singh - Women In CRO by VWO Podcast (Episode #13)VWO Podcast is back with another exciting conversation from the Women In CRO series.
Through this special series, we celebrate the women who are driving the CRO industry and speak to them about their lives, challenges, journeys, and struggles.
For episode no. 13, our host Jinal speaks to CRO expert Jyoti Singh. With more than 8 years of experience in the industry, Jyoti has helped various brands boost their revenue and grow their business.
She is the founder of Blue Bagels, a CRO agency in France that leverages data-driven strategies to drive website conversions. As...
2024-04-1639 min
VWO PodcastIn Conversation With Abi Hough - Women In CRO by VWO Podcast (Episode #12)We're back on the VWO Podcast with a special guest!
Episode no. 12 of the Women In CRO series features the founder of UU3 Limited Abi Hough.
With several years of experience in user research and conversion optimization, Abi shares interesting insights about her career, achievements, memories, and predictions for the future of CRO.
Abi joins our host Shilpa Bharti as both wonderful ladies discuss crucial issues like inclusivity, representation, and equal opportunities for women.
Also, Abi shares her thoughts on the role of AI in CRO and explains why we just...
2024-04-121h 14
VWO PodcastIn Conversation With Linda Bustos - Women In CRO by VWO Podcast (Episode #11)Do we have your attention? It's podcast time!
For the 11th episode of Women in CRO, we're thrilled to have the multi-talented Linda Bustos join us.
Linda is a seasoned CRO expert, entrepreneur, speaker at global events, and contributor to esteemed publications like Forbes.
Join our host, Jinal, as we explore Linda's CRO journey. She began blogging about eCommerce and UX early on and launched her internet career with SEO and PPC.
Leveraging her hands-on experience in CRO from leading companies, Linda has ventured into starting her own agency.
...
2024-04-0938 min
VWO PodcastIn Conversation With Els Aerts - Women In CRO by VWO Podcast (Episode #10)Ready for an exciting ride?
Here comes the electrifying 10th episode of our Women in CRO series, featuring the phenomenal Els Aerts on the VWO Podcast.
In this series, we chat with women CRO experts like Els, who generously share their insights and experiences, making the CRO space more inclusive for everyone.
With 20 years of experience under her belt, Els has assumed various roles, including her current position as Co-founder at AGConsult.Els is refreshingly candid about her passion for research and discovering new insights into user behavior.
She firmly believes...
2024-04-0543 min
VWO PodcastIn Conversation With Joanna Wiebe - Women In CRO by VWO Podcast (Episode #9)Ready for another fun ride on the VWO Podcast?
Joining us for Episode No. 9 of the Women In CRO series is the 'OG' conversion copywriter Joanna Wiebe.
This special podcast series is dedicated to the incredible women who've shaped the CRO space and paved the way for even more women to join the industry.
Joanna Wiebe is the founder of Copyhackers.com, the go-to platform for tutorials, courses, and other marketing resources aimed at helping freelancers, copywriters, startups, and marketers achieve their conversion goals.
With 15+ years of experience, Joanna is a...
2024-04-021h 18
VWO PodcastIn Conversation With Alexandra Cîmpan - Women In CRO by VWO Podcast (Episode #8)It's podcast time!
We are back with another insightful conversation from the Women In CRO series and the guest for this episode is CRO expert Alexandra Cîmpan.
This is a special series on the VWO Podcast where we speak to women from the CRO industry about their lives, journeys, careers, aspirations, and important lessons they learned along the way.
Alexandra is one such women leader who has made a name for herself in the CRO space and has a wealth of experience in managing experimentation programs.
She is joined in t...
2024-03-2936 min
VWO PodcastIn Conversation With Lucia van den Brink - Women In CRO by VWO Podcast (Episode #7)Another new podcast episode drops today!
We're excited to have the brilliant Lucia van den Brink joining us, sharing invaluable insights every step of the way.
Lucia is a powerhouse, known for her A/B testing prowess and founding Women in Experimentation, the largest community of female CRO experts with over 500 members.
Learn more about the Women In Experimentation community here: https://increase-conversion-rate-com.ck.page/123f0f78f7
Join our host, Shilpa, as she explores Lucia's journey into the world of CRO, her rise as a LinkedIn superstar, her insights on...
2024-03-2657 min
VWO PodcastIn Conversation With Daphne Tideman - Women In CRO by VWO Podcast (Episode #6)It's podcast time!
And joining us for episode no.6 of the Women In CRO podcast is Growth Consultant & Advisor Daphne Tideman.
As part of this special series by VWO Podcast, we invite women leaders from the CRO industry to talk about their journeys, achievements, experiences, challenges, and lessons they learned.
For this episode, we had the exciting opportunity to speak to Daphne Tideman from Growth Waves about her journey so far.
Joined by our host Jomol Varghese, Daphne sheds light on what motivates her and speaks about the challenges she faced...
2024-03-2245 min
VWO PodcastIn Conversation With Maria Luiza de Lange - Women In CRO by VWO Podcast (Episode #5)It's time for another awe-inspiring conversation and this time we have CRO expert Maria Luiza de Lange on the VWO Podcast.
This is episode no. 5 of the 'Women In CRO' series where women leaders from the industry share their experiences, challenges, goals, aspirations, and lessons they learned along the way.
Through this special podcast series, we wish to inspire women trying to build a career and achieve great things in life.
Maria Luiza de Lange is the CRO Lead at Tele2 where she overlooks the entire CRO strategy while identifying new opportunities for...
2024-03-1830 min
VWO PodcastIn Conversation With Haley Carpenter - Women In CRO by VWO Podcast (Episode #4)Get ready for a fun, uplifting conversation with Haley Carpenter on the VWO Podcast!
Join us for another exciting episode of the 'Women In CRO' series where we invite amazing women from the CRO industry and speak to them about their life, career, and journey so far.
In this episode, we are joined by CRO expert and founder of Chirpy, Haley Carpenter. Having worked in this industry for 7+ years, Haley not only focuses on CRO but also works to elevate an organization's decision strategy.
Haley has worked with several organizations across various industries...
2024-03-1552 min
VWO PodcastIn Conversation With Steph Le Prevost - Women In CRO by VWO Podcast (Episode #3)Today, we're thrilled to have Steph Le Prevost on the VWO Podcast!
Welcome to the third episode of our 'Women In CRO' series where we speak with remarkable women leaders, celebrate their lives, careers, and achievements, and honor their strong spirits.
In this episode, Steph Le Prevost brings extensive expertise and a wealth of knowledge to the conversion rate optimization domain, with 8 years of experience in the field.
As a CXL-certified optimizer, Steph solidified her position as a leader in the CRO landscape by developing effective CRO programs for businesses, delivering tangible results.
2024-03-1139 min
VWO PodcastIn Conversation With Eden Bidani - Women In CRO by VWO Podcast (Episode #2)Eden Bidani is on the VWO Podcast and we couldn't have asked for anything better.
Welcome to another episode of the 'Women In CRO' series where we feature remarkable women leaders, celebrate their lives, careers, and achievements, and pay tribute to their strong, unwavering spirits.
In this episode, conversion copywriter and messaging strategist Eden Bidani gives us a sneak peek into her life and talks about her incredible journey in the conversion rate optimization industry.
With over a decade of experience, Eden has honed her skills in conversion copywriting, and conversion optimization, and...
2024-03-041h 03
VWO PodcastIn Conversation With Stuti Kathuria - Women In CRO by VWO Podcast (Episode #1)Join us for a fun, heart-warming conversation with Stuti Kathuria on the VWO Podcast.
This is the first episode of the 'Women In CRO' series where we feature remarkable women leaders, celebrate their life, career, and achievements, and pay tribute to their strong, unwavering spirit.
Stuti Kathuria is the Founder of Conversion UX, your go-to partner for everything CRO and Design. Through this premier digital agency, Stuti optimizes user experiences and increases conversions for businesses of all sizes.
The team of experts at Conversion UX offers a wide range of services. The agency...
2024-03-0148 min
VWO PodcastHow To Design Winning Experiments feat. Thierry de Vries & Michel FaasDive into the world of strategic experimentation with Michel Faas and Thierry de Vries! In this episode, they spill the beans on crafting game-changing experiments that propel businesses to success.
Join our experts as they talk about behind data-backed hypotheses, showcasing VWO’s tool for seamless implementation and testing.
They share a riveting B2B example, detailing the journey of an IT company transitioning from devices to services.
Get a front-row seat to setting up hypotheses, testing assumptions, and defining actions.
Key Takeaways:
Test Before You Leap: Validate your bu...
2023-12-1334 min
VWO PodcastHow To Stop Wasting Time And Money On Bad Tests By Stuart ScottUnlock the power of data-driven decisions in your startup journey!
Join Stuart Scott from Mammoth Growth in this eye-opening episode as he shares practical strategies to boost user engagement and skyrocket conversion rates.
Dive into the essentials of button design, social proof, and crafting compelling value propositions.
Key Strategies Discussed:
Prioritize key business challenges: Identify and tackle your business's biggest challenges for maximum impact – whether it's increasing occupancy, launching a new product, or refining a route.
Create a competitive edge: Conduct a savvy competitive analysis or bring in a pr...
2023-12-0631 min
VWO PodcastKhalid Saleh On How Invesp Generated $37 Million During HolidaysIn this insightful episode, Khalid Saleh, CEO of Invesp, shares how they generated millions of dollars in revenue for some leading brands.
Key Takeaways:
Problem Solving Mastery: Dive deep into the art of understanding your customers' world. Discover their needs, expectations, and unique behaviors to pinpoint areas for improvement and innovation.
Quantify Your Success: Learn how to use quantitative research and analytics to unveil the extent of problems affecting different audience segments. Prioritize your efforts and resources for maximum impact.
Insider's Guide to Research: Unleash the power of usability testing, user...
2023-11-2929 min
VWO PodcastHow To Build An Experimentation Ecosystem By Manuel Da CostaDive into the world of business evolution with our latest podcast episode!
Featuring Manuel Da Costa from Effective Experiments, this episode deals with the transformative journey of Conversion Rate Optimization (CRO) and the vital shift from a marketing component to a team-wide focus.
🔍 Key Takeaways:
Discover the secrets of successful experimentation that goes beyond just online testing!
Learn why a cross-departmental effort is crucial, and why having a VP of Experimentation is a game-changer.
Understand the importance of identifying untapped opportunities for experimentation and emphasize that CRO is just a p...
2023-11-2230 min
VWO PodcastDiscovering Growth Strategies That Work For You With Seshadri VyasJoin us in this power-packed podcast episode where we unravel the secrets to building a thriving growth team with seasoned engineer Seshadri Vyas.
Drawing from his rich experience at MakeMyTrip, Razorpay, and Amazon, Seshadri dives into the critical groundwork required to set up a growth team that stands the test of time.
In this engaging discussion, Seshadri emphasizes the art of starting small, being hands-on, and setting realistic expectations. Forget overpromising; this episode unveils the key metrics crucial for your team's success.
Discover the importance of cultivating allies within your company, even outside...
2023-11-1532 min
VWO PodcastOptimizing Your Checkout For A Global Audience With Vlad BisceanuAre you ready to take your e-commerce business to the global stage?
Join us for an eye-opening discussion in our latest podcast episode, "Optimizing Your Checkout for a Global Audience" as we delve into the fascinating world of international e-commerce.
Meet Vlad Bisceanu, a Conversion & Growth Strategy Expert, who's been working with customers from all corners of the globe.
He is ready to share some invaluable insights into crafting an irresistible checkout experience tailored to regional preferences.
While the U.S. leans towards a swift, one-step checkout, countries like Germany and...
2023-11-0828 min
VWO PodcastAli Good On Capturing and Actioning the Voice of Your CustomersAre you ready to take your marketing game to the next level?
In this episode, we have the incredible Ali Good, a renowned Product Marketer, who's sharing her invaluable wisdom on customer-centric marketing.
Ali's mantra? "Embrace the voice of the customer!"
She'll reveal why it's essential to embody, advocate for, and always speak from the perspective of your customers.
Discover the many ways marketers can truly listen to their customers. Ali provides actionable suggestions on how to implement the customer's voice into your strategy.
It's all about understanding your...
2023-11-0323 min
VWO PodcastRishi Rawat On Maximizing Conversions With Product PagesDiscover the secrets to increasing your eCommerce sales in this insightful episode of the VWO Podcast.
If you've ever wondered where to begin with your eCommerce marketing strategy or which activities can truly move the needle, Rishi Rawat, the brilliant mind behind Frictionless Commerce, is here to provide answers.
Rishi, a conversion copywriter with a deep understanding of buyer psychology, shares some valuable insights on maximizing your conversions, particularly through your product pages.
Tune in as Rishi delves into the fascinating world of how shoppers search online and shares his unconventional yet highly...
2023-11-0124 min
VWO PodcastKevin Anderson On The Importance of Continuous ExperimentationIn this insightful podcast episode, CRO expert Kevin Anderson delves into the critical but often elusive concept of experimentation within companies.
Drawing from his extensive experience, Kevin sheds light on the challenges that hinder organizations from embracing experimentation as a core capability.
Throughout the episode, Kevin doesn't just identify the obstacles; he also shares a pragmatic solution framework he has developed to overcome them.
He demonstrates why experimentation is not just a desirable option but a necessity and how it should be integrated into the very fabric of a company's culture, a practice...
2023-10-1827 min
VWO PodcastBen Ambridge On Using Psychological Intelligence to Optimize Customer ExperienceEver wondered how basic psychology can transform your business?
In this exciting episode of the VWO Podcast, we have with us Ben Ambridge, researcher and professor of psychology, who will share how psychological intelligence plays a pivotal role in decoding and optimizing customer behavior.
Key moments in this episode include:
(00:00) Introduction
(01:10) Psychological Principle #1 - Delay Discounting
(04:00) Psychological Principle #2 - Endowment Effect
(08:15) Psychological Principle #3 - That Sinking Feeling
(11:15) Psychological Principle #4 - Foot In The Door
(15:10) Psychological Principle #5 - Door In The Face
(18:25) Psychological Principle #4 - Less Is More
2023-10-1128 min
VWO PodcastTalia Wolf On Why You Should Stop Using Responsive DesignIs your mobile UX actually converting visitors?
Tune in to another exciting episode of the VWO Podcast as CRO expert Talia Wolf shares why responsive design might be silently impacting conversions and what you can do to turn the tide.
In this episode, Talia explains how you can craft a mobile experience that doesn't just look good but actually converts visitors.
Also, she shares insights into how you can start your personalization journey without draining your developer and design resources.
If you're looking to optimize your mobile website and boost your...
2023-10-0427 min
VWO PodcastJordan Con Shares How To Turn Channel Metrics Into RevenueIn this exciting episode of the VWO Podcast, Product Marketing expert Jordan Con shares in-depth insights and strategies on how you can turn your channel metrics into revenue!
Key moments in this episode include:
(00:00) Introduction
(01:14) The biggest challenge that marketers face today
(03:53) Standard A/B test metrics
(09:30) Why do we test?
(09:50) Step 1 of turning channel metrics into revenue
(11:25) Step 2 of turning channel metrics into revenue
(12:00) Step 3 of turning channel metrics into revenue
(16:25) Key takeaways and insights from the episode
...
2023-09-2718 min
VWO PodcastDaniel Gold On Boosting Your CRO Program With Behavioral ResearchCan you grow your CRO program with behavioral research?
Join us for another insightful episode of the VWO Podcast as we take a deep dive into the world of Conversion Rate Optimization (CRO).
Key moments in this episode include:
(00:00) Introduction
(01:15) Major website optimization challenge
(04:40) How does research increase experimentation success?
(08:15) Why you should merge research with user behavior theory?
(12:35) Classification of CRO Research Methods
(17:20) Example of using heatmaps in CRO
(20:45) Key takeaways from the episode
In this episode, Consumer...
2023-09-2021 min
VWO PodcastElliott Moore On Building Visibility Around Your Paid Marketing EffortsJoin us for an impactful episode as marketing expert Elliott Moore takes us on a journey into the world of paid marketing.
Key moments in this episode include:
(00:00) Introduction
(01:05) How Shopping Habits Are Changing?
(01:05) Click-only Attribution Models
(04:54) Evolution of Marketing Measurement
(07:41) Where Does Attribution Come Into Play?
(12:05) Which Attribution Model Is Most Accurate?
(13:01) Types of Attribution Models
(19:57) Features of A Good Solution
(22:46) Key Takeaways
Here, Elliott shares how you can build a powerful presence around your paid...
2023-09-1325 min
VWO PodcastKenya Davis On How To Unlock Info From Inconclusive A/B TestsGet ready to dive into the world of experimentation and A/B testing with our latest podcast episode featuring Kenya Davis!
In this insightful episode, Kenya shares invaluable insights on handling inconclusive results from your A/B tests. Learn how to spot the signs of inconclusive tests and, more importantly, how to avoid them.
Discover the art of pivoting your testing roadmap when faced with unexpected outcomes and learn more about some actionable steps that will ensure you're always on the path to improvement.
Kenya also talks about why unpacking inconclusive data doesn't...
2023-09-0639 min
VWO PodcastArash Vakil Shares How To Build A Successful Experimentation CultureHow do you create a successful experimentation culture?
Join us for this engaging episode as we speak to startup and tech advisor Arash Vakil about the challenges and benefits of building a culture of testing and experimentation.
Get ready for some valuable insights from Arash as he breaks down the reasons why building an experimentation culture is important. Arash also shares tips on how your organization can embrace a culture of change and innovation.
Tune in now for this insightful episode and unlock the secrets to building a culture that thrives on experimentation!
2023-08-3015 min
VWO PodcastIqbal Ali On How To Evolve A Product Without Sacrificing LearningsReady to drive business growth? Join us in this insightful podcast episode as we dive into the fascinating world of conversion rate optimization (CRO) with the brilliant mind of CRO specialist and consultant Iqbal Ali.
Ever wondered whether it's better to make those bold, sweeping changes to your website or to stick with subtle, small tweaks?
Iqbal Ali spills the beans on the big vs. small debate, shedding light on why each approach matters.
Learn how even the tiniest changes can result in big wins, and when those grand changes might just be...
2023-08-2329 min
VWO PodcastCraig Smith On Boosting Your E-commerce Optimization ProgramEver wondered how some ecommerce brands seem to effortlessly turn visitors into loyal customers?
CRO (Conversion Rate Optimization) expert Craig Smith is here to shed light on the secrets of ecommerce optimization and show you why testing is a crucial component of your digital storefront.
In this episode, Craig breaks down the idea of a successful conversion optimization program. But that's not all – Craig also shares some examples of actual tests run by brands that will help you to understand what works and what needs to be improved in the world of ecommerce.
Whether you're a marketer or just di...
2023-08-1624 min
VWO PodcastHenk Bolhuis Shares Why Communication is the Real 'C' in CROJoin us in this insightful episode as we take a deep dive into the world of Conversion Rate Optimization (CRO) with renowned Marketing and CRO expert, Henk Bolhuis.
In this engaging discussion, Henk sheds light on a critical but often underestimated aspect of CRO: Communication.
Some of the key moments in this episode include:
(00:00) Introduction
(01:28) What people usually say about CRO
(02:20) Communication is the real 'C' in CRO
(06:35) Process of CRO and communication
(10:43) Tip #1 - Make it interactive
(13:00) Tip #2 - Use a highlight...
2023-08-0927 min
VWO PodcastLaura Amin On Leveraging Data to Drive Business GrowthIn this episode, renowned product marketer Laura shares the importance, benefits, and challenges of data in today's world.
Join us on this incredible ride as Laura shares some fascinating insights on how you can leverage data to drive business and achieve growth.
So, whether you're a seasoned marketer or just starting out, this episode is just the thing you need to take your product to the next level.
2023-08-0229 min
VWO PodcastMichal Leszczynski On Building A Winning Email Retargeting Strategy With CROIf you're looking to build a winning email retargeting strategy, you're in for a treat.
Tune in to the latest episode of VWO Podcast as Content Marketing & CRO expert Michal Leszczynski shares the secrets to building a winning email retargeting strategy that keeps your audience coming back for more.
Key moments in this episode include:
(00:00) Introduction
(01:22) Top reasons behind abandoned carts
(07:10) How to find the reasons for abandoned carts?
(09:00) Step 1 of building a retargeting strategy - Timing
(11:50) Step 2 of building a retargeting strategy - Frequency
2023-07-2625 min
VWO PodcastSam Baker's Guide to Balancing Innovation and Optimization In CROJoin us for an insightful episode as Marketing and CRO expert Sam Baker explains how you can strike a balance between innovation and optimization in your Conversion Rate Optimization (CRO) program.
Key takeaways from this episode include:
(00:00) Introduction
(01:10) Why are we talking about innovation?
(03:20) Three things you learn early in your CRO journey
(06:04) Three ways to incorporate innovation in your CRO program
(10:00) How to avoid confusion?
(17:15) Break new innovations into several tests
(21:47) Collaboration between CRO and UX teams
In this episode...
2023-07-1923 min
VWO PodcastLee Bradshaw On Using Kaizen Philosophy To Drive Business GrowthJoin this exclusive masterclass as Marketing and CRO expert Lee Bradshaw shares his insights on leveraging the powerful Kaizen philosophy to enhance your website and drive continuous improvement within your organization.
In this episode, you'll gain valuable insights on:
(00:00) Introduction
(01:10) What is Kaizen Philosophy?
(03:20) Meaning of 'Kaizen'
(08:20) The '5S Model' of Kaizen Philosophy
(10:55) The first step - Sorting
(15:45) Fixing the important things
(19:25) How to sustain and form a habit?
(20:45) Five tips for using Kaizen
(23:28) Using Kaizen for CRO
2023-07-1227 min
VWO PodcastElevate Customer Experience: Maurice Beerthuyzen On Boosting Your CXO ProgramTake a deep dive into the world of CXO with Maurice Beerthuyzen. Join us in this episode as he shares the secrets to elevating your Customer Experience Optimization program.
Key topics covered in this episode include:
(00:00) Introduction
(01:00) What is CXO?
(02:18) Why customer intent is important?
(06:35) Importance of experimentation
(07:40) How to ensure CXO success?
(09:25) Journey to building a CXO program
(21:00) Different CXO Cultures
(00:00) Introduction
(23:20) How to add value to your teams?
(31:00) How to manage different teams to ensure...
2023-07-0538 min
VWO PodcastGary Marx on Boosting ROI with Paid Marketing and CROJoin CRO expert Gary Marx as he unveils the strategies and tactics to seamlessly integrate paid marketing with Conversion Rate Optimization (CRO) to maximize your ROI.
Key moments in this episode include:
(00:00) Introduction
(01:20) About Gary Marx
(02:37) Peanut butter + chocolate
(03:07) Differences & similarities between paid marketing and CRO
(05:00) Marketing channels analysis
(08:35) Matching Ad to Landing Page
(09:55) Segments
(12:15) Affiliate marketing consistency
(14:30) 3 key strategies to combine paid marketing & CRO
(17:05) 5 test ideas to get started
Gary Marx, a renowned authority...
2023-06-2821 min
チラマネラジオ｜少ないお金でのんびり暮らす【新興国株ETF】VWOを学ぶ｜分散投資でリスクヘッジインドなどの新興国の成長に期待あり。
VWOは新興国株へ投資できるETFですが、内容をしっかり知っておきたいもの。
過去のチャート、注意事項、買い方などを紹介。
▼【騰落率とリターンを10-50年分まとめ】米国と日本の株式指数
https://youtu.be/dt4kDfT8-1w
▼【上昇と下降の値動き】インデックスと高配当株の違い｜投資先を考え直すきっかけ
https://youtu.be/bYb7_9DxX1g
--------------------------------------
【noteメンバーシップ：投資家のウラ側】
https://note.com/akira_nonbiri/
◆料金
・月額300円（初月無料）
・いつでも退会可能です。
◆参加者にとって良いこと
・ほったらかし投資家を卒業できる
・ポートフォリオを自分で作れるようになる
・株式、国債、暗号資産、コモディティ（金など）に分散投資ができる
◆対象：投資未経験、投資初心者
・ほったらかし投資に不安
・分散投資に興味がある
◆記事の内容（月4本以上）
・積立投資およびスポット投資の売買内容
・ミニコラム
◆VOOの検討（見本記事：無料）
https://note.com/akira_nonbiri/n/nce86d0ac4d49
◆メンバーシップの説明記事（無料）
https://note.com/akira_nonbiri/n/nec0a2a4516f5
--------------------------------------
【オススメのブログ記事】
▼【初心者でも始められるFX】10分で出来るマイメイトの口座開設の始め方
https://smile-life-cloudcat.com/mai-mate-launch
▼【無料】スマホでコインチェックの口座開設を3つの手順で徹底解説【初心者向け】
https://smile-life-cloudcat.com/coincheck-account
▼【マネーフォワードMEのレビュー】家計管理を楽に！生活費の無駄を減らしたい！マネーフォワードを使うべき人はこんな人
https://smile-life-cloudcat.com/moneyforword-review
▼【ミニマリストの節約術】月20万円台で暮らすミニマリスト家族が実践している節約テクニックを23個紹介
https://smile-life-cloudcat.com/minimalist-save-tip
...
2023-06-2114 min
VWO PodcastDriving Personalization with Customer Data: Insights from Daniel NokesJoin us in this captivating episode as personalization expert Daniel Nokes unveils the secrets to leveraging customer data as the driving force behind successful personalization efforts.
Key topics covered in this episode include:
(00:00) Introduction
(01:40) Using customer data as a fuel for personalization
(02:10) Flow of the episode
(02:50) Behaviors and expectations of today's customers
(05:05) Case study - Combining website personalization with email personalization
(07:00) Convenience is important for customers
(12:08) Future challenges for marketers
(18:30) What data do you need to be successful in your company...
2023-06-2132 min
VWO PodcastScaling Success: From Experimentation to Personalization with Sarah FruyJoin CRO expert Sarah Fruy in this captivating episode as she reveals the key to unlocking business growth through experimentation and personalization.
Key topics covered in this episode include:
(00:00) Introduction
(01:25) Sarah's Journey
(03:02) Decision-making without experimentation
(04:30) How to prove the need for experimentation in your organization?
(09:10) Getting executive buy-in to kickstart your experimentation program
(18:00) Maximize the impact of your experimentation program
(25:25) Leveling up to personalization
(28:20) Examples of experimentation and personalization
(33:40) Key takeaways from the episode
If you're seeking...
2023-06-1435 min
VWO PodcastMastering Customer Loyalty: Insights from CRO Expert Michael LapsIn this compelling episode, join us as we dive into the world of customer loyalty and revenue growth with CRO expert Michael Laps. If you've been searching for effective strategies to boost customer loyalty and maximize your revenue, this episode is a must-listen!
Michael Laps, renowned for his expertise in conversion rate optimization (CRO), will unveil the power of data-driven strategies in building customer loyalty. Discover how businesses can leverage customer insights, analytics, and cutting-edge tools to create personalized experiences that keep customers coming back for more.
Whether you're a seasoned entrepreneur or a marketing...
2023-06-0727 min
VWO PodcastAnatolii Ulitovskyi On Formulating The Perfect SEO StrategySEO is not easy, but Anatolii Ulitovskyi is here to show how you can take better and smarter decisions to formulate the best SEO strategy for your business.
2023-05-3119 min
VWO PodcastDavid Mannheim On How To Come Up With UNIQUE Testing IdeasImpactful testing ideas are hard to come by. But, David Mannheim is here to explain how you can consistently come up with innovative testing ideas that succeed. Watch this episode to know how you can develop quality testing ideas for your experimentation program.
2023-05-2434 min
VWO PodcastJeff Loquist Shares How To Improve ROI By Focusing On Customer IntentSending visitors from an ad to a landing page is only half the battle. Jeff Loquist talks about customer intent and how disqualifying certain customers can maximize your ROI.
2023-05-1729 min
VWO PodcastHow Chris Marsh Added +$3M to Client Revenue With CRO & UX8/10 experiments usually fail. Yet Chris Marsh added +$3M in client revenue with CRO. Check out this episode to know he did it + some amazing insights on why a CRO program succeeds or fails.
2023-05-1728 min
VWO PodcastMiles Hoogwerf Shares The CRO Recipe for Next-Gen WebsitesCRO is the keystone of your business, but personalization is the keystone to boosting CRO performance. Miles Hoogwerf shares some useful CRO tools and talks about the power of personalization.
2023-05-1729 min
VWO PodcastJulia Ritter On How To CONVERT Users From Email CampaignsPeople receive up to 50 emails per day! Join Julia Ritter as she shares some actionable strategies to improve email open rates and boost the performance of your email campaigns.
2023-05-1722 min
VWO PodcastBrian Massey On How Data Has CHANGED The Way We DesignThe design process is getting smarter. Marketers no longer exhaust budgets and then analyze if it was money well-spent. Join Brian Massey as he shares how data can improve design and boost ROI.
2023-05-1729 min
VWO PodcastDarrell Williams On Using 'Hick's Law' To Drive CRO SuccessOffering too many options can confuse your users & impact conversion rates. Darrell Williams shares how you can overcome this problem by leveraging feedback & prioritizing products/services.
2023-05-1726 min
VWO PodcastA Sneak Peek Into VWO PodcastWelcome to VWO Podcast! Join us as we dive deep into the strategies and tactics employed by industry experts and leaders across various sectors. Right from email conversions and PPC campaigns to SEO hacks and A/B testing, our podcast has you covered.
Whether you're a seasoned marketer, a visionary designer, a determined business owner, or simply an individual hungry for innovative growth strategies, this is the podcast you've been waiting for.
So, tune in for some interesting behind-the-scenes insights and get ready to transform your business with the VWO Podcast!
2023-05-0801 min
Floor DaverVWO meisje - 45Afstuderen aan het VWO. Vreselijk vond ik het. Iedere dag belde ik mijn vriendin wel 20x om te vragen hoe ver zij was en of zij het antwoord op X, Y of Z wist. Ik dacht dat ik het VWO meisje achter me had gelaten maar ik werd van de week onwijs getriggerd. Daar was ze weer; dat bange, onzekere meisje die erg veel bevestiging nodig heeft. In deze aflevering deel ik hoe ik hoe ik met haar omga en hoe ik zorg dat ze geen invloed meer heeft op mijn dagelijks leven. En helemaal als ik voor executive...
2023-04-1912 min
2023-03-2420 minHistorische ContextenHC VWO Verlichting 7 Democratische revolutie in de Caraïben Toussaint LouvertureHC VWO Verlichting 7 Democratische revolutie in de Caraïben Toussaint Louverture
2023-03-2129 min
ETF Battles PodcastBest ETF for Investing in Emerging Markets? Watch VWO vs. IEMG vs. FNDE vs. XSOE!Send us a textIn this episode of ETF Battles, Ron DeLegge @ETFguide referees an audience requested contest between emerging markets ETFs from Charles Schwab (FNDE), Blackrock iShares (IEMG), WisdomTree (XSOE) and Vanguard (VWO). Program judges Mike Akins with ETF Action and John Davi with Astoria Portfolio Advisors judge the ETF match-up, sharing their investing research insights. Each ETF is judged against the other in key categories like cost, exposure strategy, performance, yield and a mystery category. Find out who wins the battle!*********ETF Battles is sponsored by: Direxion...
2022-04-0922 min
Bleav in VikingsEpisode 83 – Sir Skolt from the vWo Joins to Talk about the Za'Darius Smith Signing and MoreHosts Bryant McKinnie, Raun Sawh, Sally from Minneapolis, and Dustin Baker talk with Sir Skolt from the vWo and Cora from the Twin Cities about the Z'Darius Smith signing and more. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
2022-03-2458 min
Product for Product ManagementEP 32 - VWO with Andrew MillerOur fourth episode in the A/B testing tools series is dedicated to VWO.In this episode, Matt and Moshe are joined by Andrew Miller, a Senior Product Manager using VWO at Bestow Life Insurance. Andrew dives into various use cases involving VWO and some of the features he is enjoying. Come join Matt, Moshe and Andrew to learn about VWO! * You can connect with Andrew at:LinkedIn - https://www.linkedin.com/in/findandrew/Everywhere online: @findandrew * VWO: https://vwo.com/ * You can find the podcast’s pa...
2021-12-2231 min
Studioo talksDe overstap van vwo naar universiteitStudioo talks, de podcastserie voor en met studenten geneeskunde. In deze aflevering spreekt studieadviseur Marjolein Pouw met Marleen van der Meer over de overstap van middelbare school naar universiteit. Marleen werkt op de VU en verzorgt aansluitingsactiviteiten tussen 5/6 VWO en de universiteit. Ook te gast zijn tweedejaars geneeskundestudenten Nahid el Fizazi en Noureddine Achbab.
2021-09-0633 min
HML Podcast4 vwo kern+Merel en Juna zitten in de vwo kern+ klas en Iris geeft ze les. Ze vertellen je in deze podcast wat er zo bijzonder is aan vwo kern+.
2020-12-0914 min
JWF: Monday Night IgnitionVWO Face-Off!It's time for the last of the quarter-final matches of the King of the Steel City tournament and they're all occupied by one of the most dominant stables in JWF history, the VWO! Can this family keep their cool as they battle one another for a spot in the most illustrious tournament in history? In addition, how's Chuck Tibbs going to react to Mamoa Curry calling him out last week? Not to mention, what's Scottye Moore's future look like after that vicious attack from Gozzie last week? Join Captain Tibbs and Silver Spoon for JWF! Support the show on...
2020-08-0332 min
SlobcastSlobcast #14 - Over de doorstroming havo - vwoEen gesprek over de doorstroming van havo naar vwo. Dit doe ik met Jordy, voorzitter Laks, en Nienke, zij zit nu in 4 havo en wil hierna vwo gaan doen.
2019-01-1100 min
Interviews uit de jaren 80Kiki Fiege. Een blind meisje met negens en tienen op haar VWO eindlijst.Een gesprek met de destijds 17-jarige Kiki Fiege. Een blind meisje dat ondanks haar handicap negens en tienen haalde op haar eindlijst van het VWO. Bob bezocht haar thuis in Den Haag op 9 juli 1980.
2018-11-0717 min