Shows
SEO Product Unveiled - Rank and RethinkMeasure What Matters: SEO KPIs for Product-Led Growth | Ep. 10🎧 Episode SummaryIn this episode, Vanda Pokecz and Björn Darko explore the critical role of KPIs in SEO. They break down the KPI Pyramid, covering strategic, product-level, and operational metrics. With real-world examples—like how internal linking can significantly boost organic traffic—they provide insights into how to align SEO with business goals. The conversation also highlights common pitfalls in KPI implementation and interpretation, finishing with actionable takeaways for SEO and product teams alike.💡 Key TakeawaysThe KPI Pyramid consists of strategic, product-focused, and operational KPIs.Strategic KPIs align SEO effort...2025-07-0920 minSEO Product Unveiled - Rank and RethinkCracking the Code: Estimating SEO Impact with Confidence | #9🧠 Episode SummaryIn this episode of SEO Product Unveiled, hosts Björn Darko and Vanda Pokecz dive deep into the complex world of SEO impact estimation and prioritisation frameworks. From ICE and RICE to hybrid approaches, they explore why forecasting SEO outcomes is so difficult, how to deal with uncertainty, and how to keep stakeholders aligned through transparency and structured communication. This episode is a must-listen for SEO professionals and product teams looking to bring clarity to their roadmap decisions.SEO is hard. Estimating its impact? Even harder. In this episode, Björn and Vanda unpack why S...2025-06-2328 minSEO Product Unveiled - Rank and RethinkRoadmapping in SEO - A tool for planning & communication | #8SummaryIn this episode of SEO Product Unveiled, Vanda Pokecz and Björn Darko discuss the importance of roadmapping in product strategy. They explore various aspects of roadmapping, including its definition, proactive and reactive planning, communication with other teams, and the role of storytelling. The discussion also covers common roadmapping mistakes and the need to manage expectations and remain flexible.TakeawaysA roadmap is an essential part of product strategy.There are different roadmap formats that should be adapted to fit specific needs.Proactive planning is key to the success of...2025-05-2624 minSEO Product Unveiled - Rank and RethinkScaling in SEO: Strategies & Challenges | #7🎙️ Episode SummaryIn this episode, Björn Darko and Vanda Pokecz dive into the challenges and strategies of scaling in SEO. They highlight the importance of hypotheses and testing, automation in content creation, internal linking, site migrations, and cultural differences in SEO strategy. The conversation also includes practical examples and emphasizes the critical role of processes and teamwork—offering valuable insights into how to scale SEO effectively and sustainably.🔑 Key TakeawaysA strong foundation is essential for scaling SEO.Hypotheses and testing are crucial for success.Automation can significant...2025-05-1229 minSEO Product Unveiled - Rank and RethinkProduct Delivery in SEO | #6SummaryIn this episode of the SEO Product Unveiled podcast, Björn Darko and Vanda Pokecz dive into the essential aspects of SEO product discovery, including planning, sprint management, ticket creation, and quality assurance. They highlight the importance of clear communication between SEO specialists, product managers, and developers in order to build effective solutions and successfully implement SEO strategies.The conversation explores the challenges and strategies involved in SEO management, particularly around creating and handling tickets within the product development process. Emphasis is placed on documentation, QA processes, and agile collaboration to ensure SEO requirements are imp...2025-03-3142 minSEO Product Unveiled - Rank and RethinkProduct Discovery in SEO | #5SummaryIn this episode of the podcast, Björn Darko and Vanda Pokecz discuss the significance and process of product discovery in the context of SEO and product management. They share personal experiences and practical examples to illustrate how product discovery serves as a strategic tool for identifying problems and developing innovative solutions. The discussion also highlights the challenges and value of cross-team collaboration. Additionally, they explore methods of product development, particularly in content strategies and SEO, emphasizing the role of design thinking, user research, and teamwork in creating solutions that meet user needs.Takeaways2025-03-1739 minSEO Product Unveiled - Rank and RethinkThe SEO Canvas – Creating Real Value for Your Users | #4In this episode, Björn and Vanda discuss various aspects of product management, focusing on the integration of SEO strategies and customer journey frameworks. They highlight the importance of intent in content creation and explore how to effectively shape the customer journey to increase conversion rates. Additionally, the SEO Canvas is introduced as a tool for value creation and improved team communication. The episode concludes with insights into the future of SEO and the growing need for a stronger customer-centric approach.Key Takeaways: Integrating SEO into product management is crucial. Intent i...2025-02-2428 minSEO Product Unveiled - Rank and RethinkSEO & Stakeholders: Navigating Common Pitfalls for Better Collaboration | #3SummaryIn this episode of the SEO Product Unveiled podcast, Björn Darko and Vanda Pókecz discuss the challenges and strategies of stakeholder management for SEOs. They emphasize the importance of building strong relationships with stakeholders, prioritizing SEO initiatives, and ensuring clear communication between SEO teams and technical departments. The episode also highlights the role of data and KPIs in SEO, as well as the responsibility of SEOs to communicate their visibility and the value of their work.TakeawaysStakeholder management is crucial for SEO success.Strong relationships with stakeholders foster collaboration.Prioritization is o...2025-02-1038 minSEO Product Unveiled - Rank and RethinkPutting your customer into perspective in SEO | #2The podcast episode discusses the use of frameworks in product management and SEO, focusing on three key frameworks: Jobs-to-be-Done (JTBD), Opportunity Solution Tree (OST), and Customer Journey Mapping (CJM). The hosts, Björn and Vanda, explore how these frameworks help SEOs and product teams align their strategies with user needs, business goals, and technical feasibility. The conversation emphasizes the importance of understanding user motivations on functional, emotional, and social levels while integrating these insights into practical SEO strategies.
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Key Takeaways
Jobs-to-be-Done (JTBD):
Focus on user motivations beyond functionality, including emotional and soci...2025-01-2735 minSEO Product Unveiled - Rank and RethinkSEO Product Unveiled - Rank & Rethink TrailerWelcome to SEO Product Unveiled—where SEO meets Product Management. As the SEO industry shifts toward product-led strategies, many lack clarity on how Product Management works. This podcast bridges the gap, exploring proven frameworks, workflows, and techniques from Product Management that align perfectly with SEO. Whether you’re an SEO aiming to collaborate better or a Product Manager curious about SEO’s potential, you’ll find actionable tips, insights, and strategies to drive impactful results and create exceptional digital experiences.2025-01-1302 minSEO Product Unveiled - Rank and RethinkHow agile frameworks can help SEO | #1In this episode, Björn and Vanda discuss how Agile frameworks, specifically Scrum and Kanban, can be incredibly helpful for SEOs. They explain that Agile is all about flexibility, iterative progress, and good collaboration. They dive into the Agile manifesto, which consists of four core values: individuals and interactions over processes and tools, working software over comprehensive documentation, customer collaboration over contract negotiation, and responding to change over following a plan. They then explain the roles, events, and artifacts of Scrum and Kanban, highlighting the benefits and considerations of each framework. They also discuss the possibility of blending elements o...2025-01-1332 min
SEOPRESSO PODCAST - Der SEO Podcast mit Björn Darko🇬🇧 Becoming a Team Lead in SEO with Vanda Pokecz (Ladenzeile) Ep. 129In this latest SEOPRESSO episode, I'm joined by Vanda Pokecz, live from the Botify Connect event in London, to discuss her recent transition from being a Product Manager specializing in SEO to taking on the role of Team Lead.During this episode, you'll gain insights into the changes she's experienced, the surprises she encountered, and the art of maintaining equilibrium in the challenging position of balancing the interests of her team, stakeholders, and management. We'll also explore how she's gradually developed her unique leadership style.Additionally, we delve into the perception of being an international...2023-10-1126 minSEOPRESSO PODCAST - Der SEO Podcast mit Björn Darko🇬🇧 How SEO plays a key role in product management with Vanda Pókecz (Ladenzeile) | Ep.111In this English Episode I'm talking to Vanda Pókecz (Sr. SEO Product Manager at Ladenzeile) about how SEOs can play a key role in product management.We are talking about how the perception of P&E but also stakeholders has changed, since Vanda transitioned from a classical SEO Manager to a Product Manager role. We also touch on the approach of product discovery and how it can help SEOs to get from a problem statement to a valuable feature. Furthermore how customer research can very easily be done with guerrilla actions and generate valuable in...2023-05-0328 min
SEOPRESSO PODCAST - Der SEO Podcast mit Björn Darko🇬🇧 Getting into SEO with Vanda Pokecz | Ep. 71In this Episode I`m talking to Vanda Pokecz (SEO Product Manager at Ladenzeile) about how to get into SEO.2022-03-3120 min