Shows
सनातन - Eternal Way of Life🔥 खुद को इतना बदल लो कि सब हैरान हो जाएँ || Shri Krishna Motivational Vani || Life Transformation Episode🔥 खुद को इतना बदल लो कि सब हैरान हो जाएँ || Shri Krishna Motivational Vani || Life Transformation EpisodeBecome a supporter of this podcast: https://www.spreaker.com/podcast/sanatana-eternal-way-of-life--6567938/support.
2025-12-261h 31
My Story My PassionEpisode 12: Dr Ritu GuptaSummaryIn this engaging conversation, Dr. Ritu Gupta shares her journey as a specialist dermatologist in Sydney, discussing her origins, family background, and the challenges she faced while balancing her medical career and motherhood. She reflects on her education, experiences in boarding school, and the importance of cultural heritage. Ritu also delves into her passion for opera singing and how it serves as a personal outlet. Throughout the discussion, she emphasizes the significance of hard work, the power of choice, and the value of maintaining one's cultural identity.Chapters00:00 Introduction to Dr...
2025-12-2034 minसनातन - Eternal Way of Lifeश्री कृष्णा की गहरी नींद का रहस्य | Best Krishna Motivational Speech | Krishna Vani #krishnavaniश्री कृष्णा की गहरी नींद का रहस्य | Best Krishna Motivational Speech | Krishna Vani #krishnavaniजानिए आज के वीडियो में श्री कृष्णा की गहरी नींद का रहस्य!!Become a supporter of this podcast: https://www.spreaker.com/podcast/sanatana-eternal-way-of-life--6567938/support.
2025-12-0522 minसनातन - Eternal Way of Lifeजिंदगी में खुश रहने का रहस्य || Krishna Motivational Speech| Krishna Vaniजिंदगी में खुश रहने का रहस्य || Krishna Motivational Speech| Krishna VaniBecome a supporter of this podcast: https://www.spreaker.com/podcast/sanatana-eternal-way-of-life--6567938/support.
2025-10-2321 minसनातन - Eternal Way of LifeShree Krishna Gyan: जीवन बदल देने वाले श्रीकृष्ण के उपदेश | Life Lessons from the Bhagavad Gita✨ In this episode, we explore the timeless wisdom of Shree Krishna as revealed in the Bhagavad Gita. These life lessons (vani) are not just for spiritual growth, but also offer deep insights into modern-day struggles — from managing emotions, taking the right actions, to understanding the true purpose of life.🔱 श्रीकृष्ण के उपदेश आज भी उतने ही प्रासंगिक हैं जितने महाभारत काल में थे। जानिए कैसे गीता का ज्ञान हमारे जीवन के हर क्षेत्र में मार्गदर्शन कर सकता है।📌 Topics Covered:कर्म का सही अर्थ (True meaning of Karma)अपने कर्तव्य से कभी न डरनाजीवन में मोह और भ्रम से कैसे निकलेंआत्मा और शरीर का भेदस्थिर बुद्धि कैसे बनाएंकैसे जिएं बिना फल की चिंता किए🎧 Listen now to find peace, clarity, and purpose through Krishna’s divine vani.#ShreeKrishna #BhagavadGita #KrishnaVani #LifeLessons #SpiritualPodcast #GeetaGyan #HinduPhilosophy #KrishnaTeachings #MotivationalPodcast #Bhakti #SanatanDharma #KrishnaGyanBecome a supporter of this podcast: https://www.spreaker.com/podcast/sanatana-eternal-way-of-life--6567938/support.
2025-08-0622 min
OMG with Divas GuptaSoul Contract | Spiritual Journey | Life After Death EXPLAINED | EP90 | @mastervanikabir | OMG With DivasOn this soul-shaking episode of OMG with Divas Gupta, join Divas in an unfiltered and eye-opening conversation with spiritual guide and healer Master Vani Kabir as they uncover the spiritual truth behind the recent Air India plane crash that left the nation stunned.Was it just a tragic accident — or part of a deeper soul contract? Is death ever a coincidence, or do our spiritual journeys choose their exits?From the real meaning of sudden collective deaths to the mystical laws of soul agreements, karma, and life after death, Vani Kabir shares insights that challenge ev...
2025-07-221h 19
Growth, Brands and MoreBuilding Brands in India | Vani DandiaIn this episode, host Filiberto welcomes Vani Gupta Dandia, an experienced marketing professional with a rich background in international brands and startups, particularly in the Indian market. Vanni shares her journey from Leo Burnett to senior roles at Henkel, Unilever, and PepsiCo, followed by launching her own consultancy in 2018. The discussion covers the unique challenges of product differentiation in India's highly competitive and fragmented market, emphasizing the importance of distinctive branding, understanding consumer behavior, and leveraging effective sales strategies. The conversation also delves into the intricacies of India's distribution channels, the dominance of mom-and-pop stores, and how brands can...
2025-04-2851 min
सनातन - Eternal Way of Lifeधैर्य रखो, वक्त सबका आता है ⏳ | Shant Ho Kar Krishna Vani Suno 🎧 | Geeta Updesh💭 Life में परेशान हो? चीज़ें आपके हिसाब से नहीं हो रही?Don't worry! Shri Krishna कहते हैं – धैर्य रखो, हर किसी का समय आता है। ⏳ इस एपिसोड में, हम Bhagavad Gita के deep wisdom से सीखेंगे कि संघर्षों में कैसे शांत और धैर्यवान रहें, और कैसे Krishna Vani हमें guide कर सकती है। 🕉️✨🚀 इस एपिसोड में जानिए:🔹 Patience & Perseverance – हर कठिनाई का अंत आता ही है।🔹 Karma & Destiny – सही वक्त पर सही चीज़ें आपके पास आएंगी।🔹 Geeta Saar – Krishna के गहरे शब्द जो आपकी life बदल सकते हैं।🔹 Inner Peace & Strength – जब मन अशांत हो, तो क्या करें?🙏 श्रीकृष्ण कहते हैं:"सही वक्त का इंतज़ार करो, क्यूंकि जब तुम्हारा समय आएगा, तब दुनिया देखेगी!"🎧 Listen now and let Krishna’s wisdom guide you!🔔 Follow this podcast for more divine wisdom & spiritual motivation! 🕉️✨📌 SEO-Friendly Hashtags:#KrishnaMotivation #GeetaUpdesh #PatienceInLife #SpiritualWisdom #InnerPeace #BhagavadGita #KrishnaTeachings #StayCalm #DeepWisdomBecome a supporter of this podcast: https://www.spreaker.com/podcast/sanatana-eternal-way-of-life--6567938/support.
2025-04-1537 min
सनातन - Eternal Way of Lifeकिसी भी परिस्थिति में आप खुश रहना सीख जाओगे | Best Krishna Motivational Speech | Krishna Vani Hindi |🙏 क्या आप जीवन के संघर्षों से जूझ रहे हैं? Bhagavad Gita हमें धर्म, कर्म और जीवन के सच्चे उद्देश्य को समझने की शक्ति देती है। In this episode, explore the timeless wisdom of Shri Krishna, जो हमारे मन को शांति और जीवन को सही दिशा देने में मदद करता है।🔱 Krishna’s teachings हमें सिखाते हैं कि कैसे हम धैर्य, साहस और सत्य के मार्ग पर चलते हुए अपने जीवन को सफल बना सकते हैं।✅ श्रीकृष्ण के गीता उपदेश से सफलता के मंत्र 📖✅ कर्म और भाग्य का सही अर्थ ⚖️✅ Mental Peace aur Inner Strength ka Rahasya 😌✅ Bhagavad Gita Motivation for Life Challenges 🚀✅ Stress-Free & Positive Life ke Liye Krishna Vani ✨📌 Why Listen to This Podcast?अगर आप stress, fear, anxiety को दूर कर positivity और आत्मविश्वास पाना चाहते हैं, तो यह एपिसोड आपके लिए है! Shri Krishna ke updesh से सीखें कि जीवन को कैसे सही दिशा में ले जाया जाए।🎙️ अभी सुनें और श्रीकृष्ण की अमृतवाणी से प्रेरित हों! ✨🔔 Follow & Subscribe for more Bhagavad Gita Teachings and Krishna Wisdom! 🕉️🚀#KrishnaVani #BhagavadGitaWisdom #LifeLessons #SpiritualGuidance #InnerPeace #KrishnaTeachings #MentalCalmness #PositiveThinking #BhaktiYoga #GeetaUpdeshBecome a supporter of this podcast: https://www.spreaker.com/podcast/sanatana-eternal-way-of-life--6567938/support.
2025-04-0618 min
सनातन - Eternal Way of Lifeइसे सुनने के बाद आपकी जिंदगी बदल जाएगी | Life Changing | Shree Krishna Vani | Amritvani |इसे सुनने के बाद आपकी जिंदगी बदल जाएगी | Life Changing | Shree Krishna Vani | Amritvani |. . . . krishna motivational speech motivational video Life changing krishna motivational video motivational video by krishna krishna vani status Shree krishna vani krishna vani star bharat radha krishna vani Krishna vani Motivation best motivational speech radha krishna motivational speech lord krishna motivational video motivational quotes motivational speech by krishna. . . . . . #krishna #krishnagyan #krishna_vani #gitaquotes #gitaquotesbykrishna #gitaupdesh #gita #gitagyaninhindi #shreekrishna #shreekrishnagyan #motivation #motivational #motivationalquotes #motivationalvideo #lifechanging #lifechangingquotesBecome a supporter of this podcast: https://www.spreaker.com/podcast/sanatana-eternal-way-of-life--6567938/support.
2025-04-011h 02
सनातन - Eternal Way of Life🌟 "गीता का अमृत💡 | श्रीकृष्ण के 24 मिनट में जीवन बदलने वाले उपदेश 🔱 | Krishna Vani 🌟🙏 क्या आप जीवन के गूढ़ रहस्यों को समझना चाहते हैं? श्रीमद्भगवद गीता हमें जीवन, कर्म, धर्म, और मोक्ष के मार्ग पर अद्वितीय ज्ञान प्रदान करती है। यह एपिसोड आपको 24 मिनट में गीता का सार प्रस्तुत करता है, जिससे आप अपने जीवन में सकारात्मक परिवर्तन ला सकते हैं।🌟 इस एपिसोड में आप जानेंगे:कर्मयोग: निष्काम कर्म का महत्व और कैसे यह हमें बंधनों से मुक्त करता है।भक्ति योग: भक्ति के माध्यम से आत्मा की शुद्धि और परमात्मा से संबंध।ज्ञान योग: स्वयं की पहचान और आत्म-ज्ञान का मार्ग।धर्म: धर्म के वास्तविक अर्थ और जीवन में उसकी भूमिका।मोक्ष: मुक्ति का मार्ग और अंतिम लक्ष्य की प्राप्ति।📌 यह पॉडकास्ट क्यों सुनें?यदि आप जीवन की चुनौतियों, मानसिक अशांति, या आध्यात्मिक मार्गदर्शन की खोज में हैं, तो यह एपिसोड आपके लिए है। श्रीमद्भगवद गीता के इस सारांश के माध्यम से, आप अपने जीवन में शांति, संतुलन, और उद्देश्य की भावना प्राप्त कर सकते हैं।"गीता का ज्ञान अपनाएं और अपने जीवन को नई दिशा दें!" 🚀🎙️ अभी सुनें और श्रीकृष्ण की शिक्षाओं से प्रेरित हों! 🎧🔔 अधिक ज्ञान और प्रेरणा के लिए हमें फ़ॉलो और सब्सक्राइब करें! 🕉️✨🔗 SEO-अनुकूलित हैशटैग्स:#GeetaSaar #BhagavadGita #KrishnaVani #SpiritualWisdom #KarmaYoga #BhaktiYoga #GyanYoga #InnerPeace #LifeLessons #KrishnaTeachingsयह विवरण आपके श्रोताओं को गीता के सार को समझने में मदद करेगा और उन्हें जीवन में सकारात्मक परिवर्तन लाने के लिए प्रेरित करेगा। यदि आप और संशोधन चाहते हैं, तो कृपया बताएं! 😊Become a supporter of this podcast: https://www.spreaker.com/podcast/sanatana-eternal-way-of-life--6567938/support.
2025-03-2824 min
सनातन - Eternal Way of Lifeसम्पूर्ण गीता सार 📖 | महाभारत में श्रीकृष्ण के उपदेश 🔱 | Krishna Vani | Krishna Updesh🔱 "जो हुआ अच्छा हुआ, जो हो रहा है अच्छा हो रहा है, जो होगा वह भी अच्छा ही होगा..." – श्रीकृष्ण 🙏क्या आप श्रीमद्भगवद गीता का सार जानना चाहते हैं? क्या आप महाभारत में श्रीकृष्ण द्वारा दिए गए अमूल्य उपदेशों को अपने जीवन में उतारना चाहते हैं? यह एपिसोड आपके लिए है!श्रीकृष्ण ने अर्जुन को कर्मयोग, भक्ति, ज्ञान, धर्म और जीवन के गूढ़ रहस्यों को समझाया, जिनका आज भी हमारे जीवन में बहुत महत्व है। 🌿 इस एपिसोड में हम गीता सार, श्रीकृष्ण वाणी, और महाभारत से ली गई अमूल्य सीख को विस्तार से जानेंगे।🔥 गीता का वास्तविक सार – कर्म, भक्ति और ज्ञान📖 महाभारत में श्रीकृष्ण द्वारा दिए गए 5 महत्वपूर्ण जीवन मंत्र🧘♂️ ध्यान और आत्मज्ञान से जीवन को कैसे संवारें?🔄 कर्म और भाग्य का रहस्य – हमें क्या करना चाहिए?🕉️ श्रीकृष्ण के अनमोल वचनों से जीवन में सफलता कैसे पाएँ?अगर आप अपने जीवन में असफलता, संघर्ष, मानसिक अशांति, या भ्रम से गुजर रहे हैं, तो श्रीकृष्ण की गीता वाणी आपको सही मार्ग दिखा सकती है। यह सिर्फ एक धार्मिक ग्रंथ नहीं, बल्कि जीवन का वास्तविक विज्ञान है, जिसे अपनाकर कोई भी व्यक्ति आत्म-संतोष और सफलता प्राप्त कर सकता है। ✨🚀 "गीता को समझो, जीवन को बदलो!" 🚀🎧 अभी सुनें और श्रीकृष्ण की शिक्षाओं को अपनाकर अपने जीवन को नई दिशा दें!🔔 हमें फ़ॉलो करें और आध्यात्मिक प्रेरणा से भरपूर और भी एपिसोड्स सुनें! 🕉️✨🌟 इस एपिसोड में आप जानेंगे:🎙️ यह पॉडकास्ट क्यों सुनें?Become a supporter of this podcast: https://www.spreaker.com/podcast/sanatana-eternal-way-of-life--6567938/support.
2025-03-2759 min
सनातन - Eternal Way of Lifeहर काम में सफलता चाहते हो तो रोज़ सुबह इसे सुनो | Daily Motivation from Krishna Vani |🙏 क्या आप अपने दैनिक कार्यों में सफलता की तलाश में हैं? श्रीकृष्ण की शिक्षाएँ हमें जीवन के हर पहलू में मार्गदर्शन प्रदान करती हैं, जिससे हम अपने लक्ष्यों को प्राप्त कर सकते हैं। 🤔इस एपिसोड में, हम भगवद गीता से प्रेरित होकर, उन उपदेशों पर चर्चा करेंगे जो हमें सिखाते हैं कि ध्यान (Meditation) और वैराग्य भाव के माध्यम से हम अपने मन को शांत और स्थिर रख सकते हैं, जिससे हमारी कार्यक्षमता में वृद्धि होती है।🌟 इस एपिसोड में आप जानेंगे:🧘♂️ ध्यान के माध्यम से मानसिक शांति कैसे प्राप्त करें 🌿 वैराग्य भाव अपनाकर जीवन में स्थिरता कैसे लाएं 🎯 श्रीकृष्ण की शिक्षाओं से प्रेरित होकर दैनिक जीवन में सफलता के सूत्र📌 यह पॉडकास्ट क्यों सुनें?यदि आप तनाव, असमंजस, या जीवन की अनिश्चितताओं से गुजर रहे हैं, तो यह श्रीकृष्ण वाणी आपके मन को शांति, आत्मविश्वास, और स्पष्टता प्रदान करेगी। 🌼"श्रीकृष्ण के मार्गदर्शन से अपने जीवन को नई दिशा दें!" 🚀🎙️ अभी सुनें और अपने जीवन में सकारात्मक परिवर्तन लाएं! 🎧🔔 अधिक ज्ञान और प्रेरणा के लिए हमें फ़ॉलो और सब्सक्राइब करें! 🕉️✨🔗 SEO-Optimized Hashtags:#KrishnaVani #BhagavadGita #DailyMotivation #InnerPeace #SuccessMantras #KrishnaTeachings #MentalStability #SelfControl #SpiritualJourney #LifePurposeBecome a supporter of this podcast: https://www.spreaker.com/podcast/sanatana-eternal-way-of-life--6567938/support.
2025-03-2540 min
सनातन - Eternal Way of Lifeजो होता है, अच्छे के लिए होता है! 🔱 | Shri Krishna Vani 🕉️ | Bhagavad Gita Life Lessons🙏 क्या आप जीवन में परेशानियों से घिरे हैं? कभी सोचा है कि जो कुछ भी होता है, वह अच्छे के लिए ही क्यों होता है? 🤔श्रीकृष्ण की Bhagavad Gita हमें यही सिखाती है कि हर परिस्थिति में धैर्य बनाए रखना और सही दृष्टिकोण अपनाना ही जीवन का सार है।🔱 श्रीकृष्ण कहते हैं:"जो हुआ, अच्छा हुआ। जो हो रहा है, अच्छा हो रहा है। जो होगा, वह भी अच्छा ही होगा!" 🕉️💡 तो क्या सच में हर घटना के पीछे कोई गहरी सीख छिपी होती है? आइए, इस एपिसोड में जानते हैं!🎙️ इस एपिसोड में आप जानेंगे:✅ कर्म और भाग्य का गहरा रहस्य 🤯✅ कठिनाइयों को स्वीकार करने की शक्ति 🔥✅ Life में हर घटना का सही अर्थ समझने का तरीका 🌟✅ Bhagavad Gita से सफलता और शांति के अनमोल संदेश 📖✅ Negative thoughts से बचकर positivity को अपनाने के उपाय ✨📌 💡 यह पॉडकास्ट क्यों सुनें?अगर आप stress, fear, overthinking, या uncertain situations से जूझ रहे हैं, तो यह Shri Krishna Vani आपके मन को शांति, आत्मविश्वास, और सही दिशा प्रदान करेगी! 🌿🧘♂️ "जो हो रहा है, उसे स्वीकार करें और भविष्य की चिंता छोड़ दें!" 🚀🎙️ Listen now & transform your perspective on life! 🎧🔔 Follow & Subscribe for more Krishna wisdom & spiritual guidance! 🕉️✨#KrishnaVani #BhagavadGita #Spirituality #KrishnaWisdom #InnerPeace #Motivation #LifeLessons #DivineKnowledge #Karma #ShriKrishna #GeetaGyaan #SanatanDharma #Hinduism #SelfGrowth #KrishnaConsciousnessBecome a supporter of this podcast: https://www.spreaker.com/podcast/sanatana-eternal-way-of-life--6567938/support.
2025-03-2112 min
OMG with Divas GuptaSpirituality vs. Religion: Understanding the Key Differences | Master Vani Kabir| OMG With DivasWhy do we sometimes feel like we've known someone forever, even if we've just met them for the first time? And why do bad things happen to us even when we've done nothing wrong? In this episode of OMG, we interviewed Master Vani Kabir to explore the world of spirituality and understand the cycle of life.In this episode, we discussed:- The journey of the soul from one life to another- Understanding and healing generational trauma- The differences between spirituality and religion- How crystals work?- Past...
2024-07-051h 47
Marketing with VaniOnly culturally relevant brands can grow big!Ever wondered how Indian culture influences business and marketing?In this episode, we sit down with Santosh Desai, a distinguished authority in the realm of luxury brands. Desai is renowned for his deep understanding of consumer behavior and knowledge of Indian culture. We discuss how deep-seated cultural values shape consumer preferences and impact business strategies across various industries in India. Discover the challenges and opportunities faced by brands trying to navigate the complex Indian market.👉 Tune in to learn about:➡️ How culture acts as a lens that changes how Indians see the world and make de...
2024-07-0334 min
Marketing with VaniHow you can start small, yet win bigEver wondered how new brands manage to make it big in crowded markets? In this episode, we sit down with Emmanuel Probst, an expert in branding and marketing strategies, to explore the world of challenger marketing. We dive into the strategies that underdog brands use to stand out and capture market share. Emmanuel shares fascinating stories of brands like Liquid Death and Celsius, showing how they beat the odds and became major players in their industries. From building emotional connections to expanding into new markets, we cover it all. If you're curious about what it takes to make your...
2024-05-3138 min
Marketing with VaniFrom first 100 fans to market leadershipHow do the most successful entrepreneurs overcome the early challenges of sales and marketing? Join Scott Clary, an entrepreneur and host of the popular "Success Story" podcast, as he shares his journey from a side hustle to a leading voice in the business podcasting scene. With a rich history of interviewing luminaries like the founders of Netflix and Reebok, and thought leaders like Seth Godin and Guy Kawasaki, Scott tells us the essentials of marketing and business growth. This episode explores Scott’s effective strategies in building influential communities through his "Social Club" for high-achieving entrepreneurs.👉 Tune in to...
2024-05-1054 min
MAFFEO DRINKS: Built Bottom-up054 | How to Build a Drink Brand Bottom-up | Chris Maffeo with Vani Gupta Dandia (New Delhi, India)Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com In Episode 054 I had the pleasure of speaking with Vani Gupta Dandia. I was a guest in her Marketing with Vani Podcast were she interviews marketing people from various industries. We dived into the Drinks Industry, looking at it from outside. I hope you will enjoy our chat
Time Stamps
0:00 Intro
0:26 Background
2:00 What Differentiates Alcohol
3:05 Target Occasions
7:35 Bridging Categories
9:22 Gender Stereotypes
11:12 Tracking What You Can Track
13:47 Educating Consumers
18:11 Role Of Storytelling
20:24: B...
2024-04-0249 min
The MAFFEO DRINKS Podcast054 | How to Build a Drink Brand Bottom-up | Chris Maffeo with Vani Gupta Dandia (New Delhi, India)In Episode 054 I had the pleasure of speaking with Vani Gupta Dandia. I was a guest in her Marketing with Vani Podcast were she interviews marketing people from various industries. We dived into the Drinks Industry, looking at it from outside. I hope you will enjoy our chat
Time Stamps
0:00 Intro
0:26 Background
2:00 What Differentiates Alcohol
3:05 Target Occasions
7:35 Bridging Categories
9:22 Gender Stereotypes
11:12 Tracking What You Can Track
13:47 Educating Consumers
18:11 Role Of Storytelling
20:24: Bottom Up Trade
24:17 Being Everything To Everyone
26:40 Playing with Variations
31:39 Cross Generational Appeal
36:36 Functional VS Recreational
39:54 Building Brands Bottom Up
46:17 Outro
About The Host: Chris Maffeo
About The Guest...
2024-04-0246 min
Marketing with VaniMixing spirits and strategies: Chris Maffeo's brew for branding | Chris Maffeo @Maffeo Drinks (S3, #E1)Chris Maffeo, an expert in brand building with a unique approach that combines marketing and sales, shares his insights on the Maffeo Drinks Podcast. Having journeyed from branding agencies to multinational companies and eventually founding his consultancy, Maffeo brings a wealth of global experience to the table. This episode delves into the nuances of alcohol branding, debunking the traditional focus on target consumers and instead, highlighting the significance of occasions and the consumer's mood and preferences.👉 Tune in to discover:➡️ The importance of targeting occasions over consumers in alcohol marketing.➡️ How to effectively build a bra...
2024-03-1948 min
Brands, Brews and Banter#15 - Vani Gupta Dandia (CherryPeachPlum, Ex-Pepsico, Unilever, Reckitt) talks about challenger brands and armpit warsVani is among the best marketing minds out there right now. She's got ~25 yrs' marketing experience with PepsiCo, Unilever, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Currently she helps challenger brands build amazing brands through her work at CherryPeachPlum (http://www.cherrypeachplum.in)
If she works on your brand, you're assured of results that'll scale and last, and I am assured of one coffee per client (Ya, this is a kickback disclosure). Also, do check out her first ever film for ADIDAS that she talks about in the episode (https://youtu.be/HQ7PFmbvmMY?si=xufeVfYNUpMhJ818)
2024-03-1659 min
Brands, Brews and Banter#15 Vani Gupta Dandia (CherryPeachPlum, Ex-Pepsico, Unilever, Reckitt) talks about challenger brands and armpit warsVani is among the best marketing minds out there right now. She's got ~25 yrs' marketing experience with PepsiCo, Unilever, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Currently she helps challenger brands build amazing brands through her work at CherryPeachPlum (http://www.cherrypeachplum.in)
If she works on your brand, you're assured of results that'll scale and last, and I am assured of one coffee per client (Ya, this is a kickback disclosure). Also, do check out her first ever film for ADIDAS that she talks about in the episode (https://youtu.be/HQ7PFmbvmMY?si=xufeVfYNUpMhJ818)
2024-03-1659 min
Marketing with VaniHow brands grow | Byron Sharp [S02, #24]Byron Sharp, a Professor of Marketing Science and director of the Ehrenberg Bass Institute, is a leading authority in the field of marketing. His book "How Brands Grow: What Marketers Don’t Know" is the modern Bible of marketing and tackles fundamental concepts that marketers often mess up. This episode is a crash course in marketing principles that are relevant to today's business growth. Listen on!👉 Listen to the podcast to learn about:-➡️ Why are light buyers important?➡️ Price promotions don’t get you new consumers➡️ Loyalty programs have weak effect on loyalty
2023-06-1646 min
Marketing with VaniHow brands grow | Byron Sharp [S02, #24]Byron Sharp, a Professor of Marketing Science and director of the Ehrenberg Bass Institute, is a leading authority in the field of marketing. His book "How Brands Grow: What Marketers Don’t Know" is the modern Bible of marketing and tackles fundamental concepts that marketers often mess up. This episode is a crash course in marketing principles that are relevant to today's business growth. Listen on!👉 Listen to the podcast to learn about:-➡️ Why are light buyers important?➡️ Price promotions don’t get you new consumers➡️ Loyalty programs have weak effect on loyalty
2023-06-1646 min
Marketing with VaniChallenger thinking: the art of breaking category codes | Pratham Mittal @ Masters' Union [S02, #23]We're talking challenger thinking, the secret sauce to creating a whole new playbook. Masters’ Union, with its bold approach to education, is breaking category codes. Pratham Mittal reveals how they’re using challenger marketing tactics to solve pain points in ways traditional schooling could never imagine!👉 Listen to the podcast to learn about:-➡️ Why is challenger thinking difficult?➡️ Product-led marketing : strategy for building challenger brands➡️ Attacking the market leader📄 Click here to read the text version of the episode.Enjoyed the episode? Please consider listening to the other episodes and...
2023-06-0526 min
Marketing with VaniChallenger thinking: the art of breaking category codes | Pratham Mittal @ Masters' Union [S02, #23]We're talking challenger thinking, the secret sauce to creating a whole new playbook. Masters’ Union, with its bold approach to education, is breaking category codes. Pratham Mittal reveals how they’re using challenger marketing tactics to solve pain points in ways traditional schooling could never imagine!👉 Listen to the podcast to learn about:-➡️ Why is challenger thinking difficult?➡️ Product-led marketing : strategy for building challenger brands➡️ Attacking the market leader📄 Click here to read the text version of the episode.Enjoyed the episode? Please consider listening to the other episodes and...
2023-06-0526 min
Marketing with VaniHow to monetize communities without 'selling' | Neela Kaushik @ GurgaonMoms [S02, #22]Don’t be a salesperson- provide genuine value to your community members. Brands that want to have thriving communities must look beyond offering their product or service. Neela Kaushik shares some genius ways brands can make money without annoying their community.👉 Listen to the podcast to learn about:-➡️ How is a community different from buyers➡️ How can brands add value to the community➡️ Benefits of community-brand partnershipsEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsore...
2023-04-0754 min
Marketing with VaniHow to monetize communities without 'selling' | Neela Kaushik @ GurgaonMoms [S02, #22]Don’t be a salesperson- provide genuine value to your community members. Brands that want to have thriving communities must look beyond offering their product or service. Neela Kaushik shares some genius ways brands can make money without annoying their community.👉 Listen to the podcast to learn about:-➡️ How is a community different from buyers➡️ How can brands add value to the community➡️ Benefits of community-brand partnerships📄 Click here to read the text version of the episode.Enjoyed the episode? Please consider listening to the other episodes and subscri...
2023-04-0754 min
Marketing with VaniThe rebranding manifesto | Lulu Raghavan @ Landor [S02, #21]Rebranding is one of the hottest topics in marketing and yet terribly misunderstood! What is rebranding? How does it benefit my brand? And what would happen if I didn't rebrand?Vani explores all these and more with brand evangelist, Lulu Raghavan. She shares insightful pointers on the dos and don'ts, the highs and lows, and the triumphs and tragedies of brands that dared to reinvent themselves.👉 Listen to the podcast to learn about:-➡️ Why do companies rebrand?➡️ Why rebranding is difficult?➡️ Mistakes to avoid while rebranding➡️ Metrics to measure...
2023-03-3031 min
Marketing with VaniThe Rebranding Manifesto | Lulu Raghavan @ Landor & Fitch [S02, #21]Rebranding is one of the hottest topics in marketing and yet terribly misunderstood! What is rebranding? How does it benefit my brand? And what would happen if I didn't rebrand?Vani explores all these and more with brand evangelist, Lulu Raghavan. She shares insightful pointers on the dos and don'ts, the highs and lows, and the triumphs and tragedies of brands that dared to reinvent themselves.👉 Listen to the podcast to learn about:-➡️ Why do companies rebrand?➡️ Why rebranding is difficult?➡️ Mistakes to avoid while rebranding➡️ Metrics to measure...
2023-03-3031 min
Marketing with VaniThe community-building playbook | Aarti Pandey @ Freedom from PCOS [S02, #20]If you want to build strong relationships with your consumers, you must leverage the power of communities. Managing a community of 18,500+ women, Aarti shares her experiences and insights. This episode is a practical guide to creating a community and making it a win-win for the brand and the consumer!👉 Listen to the podcast to learn about:-12:51 - Role of human touch Vs technology15:41 - Rules within community20:55 - Creating safe spaces for members23:16 - Focusing on the well-being of coaches27:32 - Role of tech in managing larg...
2023-03-2534 min
Marketing with VaniThe Community-building Playbook | Aarti Pandey @ Freedom from PCOS [S02, #20]If you want to build strong relationships with your consumers, you must leverage the power of communities. Managing a community of 18,500+ women, Aarti shares her experiences and insights. This episode is a practical guide to creating a community and making it a win-win for the brand and the consumer!👉 Listen to the podcast to learn about:-12:51 - Role of human touch Vs technology15:41 - Rules within community20:55 - Creating safe spaces for members23:16 - Focusing on the well-being of coaches27:32 - Role of tech in managing larg...
2023-03-2534 min
Marketing with VaniHow should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]TV, billboards, email, websites, social media- media today is complex! For a brand to create impact and get people talking, picking the right media mix is a must! Samir talks about some smart media principles that brands must follow to optimize their marketing campaigns and grow their consumer base!If you’re a marketeer or founder, confused about how to plan your media, then this episode is just for you!👉 Listen to the podcast to learn about:-2:34 - Media for impulse products category8:27 - Continuity over impact for B2Bs...
2023-02-0238 min
Marketing with VaniHow should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]TV, billboards, email, websites, social media- media today is complex! For a brand to create impact and get people talking, picking the right media mix is a must! Samir talks about some smart media principles that brands must follow to optimize their marketing campaigns and grow their consumer base!If you’re a marketeer or founder, confused about how to plan your media, then this episode is just for you!👉 Listen to the podcast to learn about:-2:34 - Media for impulse products category8:27 - Continuity over impact for B2Bs...
2023-02-0238 min
Marketing with VaniPioneering the social sex revolution | Cindy Gallop @ MakeLoveNotPorn [S02, #18]Cindy Gallop is the founder of MakeLoveNotPorn, the world's first and only user-generated, human-curated social sex video-sharing platform. Through this venture, she aims to normalize sex and promote positive sexual values.This episode is a masterclass on Sex-tech. View the world through the revolutionary gaze of a brilliant, very courageous woman who is destabilizing the male-dominated social order affecting businesses and societies at large. Listen on!👉 Listen to the podcast to learn about:-04:08 - What is Make Love Not Porn?17:18 - Reinventing advertising19:35 - Strategies for entering new mar...
2023-01-291h 02
Marketing with VaniPioneering the social sex revolution | Cindy Gallop @ MakeLoveNotPorn [S02, #18]Cindy Gallop is the founder of MakeLoveNotPorn, the world's first and only user-generated, human-curated social sex video-sharing platform. Through this venture, she aims to normalize sex and promote positive sexual values.This episode is a masterclass on Sex-tech. View the world through the revolutionary gaze of a brilliant, very courageous woman who is destabilizing the male-dominated social order affecting businesses and societies at large. Listen on!👉 Listen to the podcast to learn about:-04:08 - What is Make Love Not Porn?17:18 - Reinventing advertising19:35 - Strategies for entering new mar...
2023-01-291h 02
Marketing with VaniHow podcasts can help build your brand| Susan Diaz @ c +p digital [S02, #17]Is voice set to become bigger than video? Podcasts are easy to listen to anytime, are less demanding on the senses, and don't have a high production cost. Susan shares why podcasting can be a great marketing tool for content creators, marketeers, entrepreneurs, and anybody trying to connect with audiences.👉 Listen to the podcast to learn about:-08 : 30 - Benefits of podcasting12 : 07 - Podcasting can build brand equity22 : 30 - Making content from a single episode29 : 12 - Podcasting as a B2B marketing tool📄 Click here to read the tra...
2022-12-2235 min
Marketing with VaniHow podcasts can help build your brand| Susan Diaz @ c +p digital [S02, #17]Is voice set to become bigger than video? Podcasts are easy to listen to anytime, are less demanding on the senses, and don't have a high production cost. Susan shares why podcasting can be a great marketing tool for content creators, marketeers, entrepreneurs, and anybody trying to connect with audiences.👉 Listen to the podcast to learn about:-08 : 30 - Benefits of podcasting12 : 07 - Podcasting can build brand equity22 : 30 - Making content from a single episode29 : 12 - Podcasting as a B2B marketing tool📄 Click here to read the tra...
2022-12-2235 min
Marketing with VaniContract To Expand: Building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]Most founders believe that the key to expansion is to target a wide and varied target audience. That's the absolute death knell for a new brand. When you are narrowly focused on one consumer segment, with a product that solves that segment’s specific problem, then you stand for something. In a super fun chat, Vani sits down to dissect and understand this with real examples from different brands, with Dhruv and Dhruv (yes, into two!) of Arata!👉 Listen to the podcast to learn about:-05:00 -Why have a core target offering?19:23 - Why s...
2022-12-1727 min
Marketing with VaniContract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]Most founders believe that the key to expansion is to target a wide and varied target audience. That's the absolute death knell for a new brand. When you are narrowly focused on one consumer segment, with a product that solves that segment’s specific problem, then you stand for something. In a super fun chat, Vani sits down to dissect and understand this with real examples from different brands, with Dhruv and Dhruv (yes, into two!) of Arata!👉 Listen to the podcast to learn about:-05:00 -Why have a core target offering?19:23 - Why s...
2022-12-1727 min
Marketing with VaniWhy Dark Pattterns Matter | Manisha Kapoor @ ASCI [S02, #15]Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses to go away? Well, you’ve encountered a dark pattern. Vani speaks with Manisha Kapoor about dark patterns, why you must be aware of how you as a consumer might be manipulated, and what you can do better as an advertiser to not win the consumer's ire!👉 Listen to the podcast to learn about:-01:38 - What are dark patterns?07:30 - Taking action against dark patterns22 : 45 - Paid...
2022-12-0127 min
Marketing with VaniWhy dark patterns matter | Manisha Kapoor @ ASCI [S02, #15]Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses to go away? Well, you’ve encountered a dark pattern. Vani speaks with Manisha Kapoor about dark patterns, why you must be aware of how you as a consumer might be manipulated, and what you can do better as an advertiser to not win the consumer's ire!👉 Listen to the podcast to learn about:-01:38 - What are dark patterns?07:30 - Taking action against dark patterns22 : 45 - Paid...
2022-12-0127 min
Marketing with VaniHow To Define Your Market [S02, #14]Your business can only be as big as the market you choose to play in. How you define your market determines how big you get. Vani shares some creative techniques to broaden the way in which you can define your market. Peppered with loads of real-life examples, this episode is bound to deepen your business understanding!👉 Listen to the podcast to learn about:-04:00 - How Epigamia played big07 :20 - Coca Cola and Pepsi's competition15:00 - What-Why-When framework23:00 - The Deprivation technique📄 Click here to read the transc...
2022-11-1728 min
Marketing with VaniHow to define your market [S02, #14]Your business can only be as big as the market you choose to play in. How you define your market determines how big you get. Vani shares some creative techniques to broaden the way in which you can define your market. Peppered with loads of real-life examples, this episode is bound to deepen your business understanding!👉 Listen to the podcast to learn about:-04:00 - How Epigamia played big07 :20 - Coca Cola and Pepsi's competition15:00 - What-Why-When framework23:00 - The Deprivation technique📄 Click here to read the transc...
2022-11-1728 min
Marketing with VaniConsumer Research Is An Art | Julia Ismalkowa @ Izmalkowa [S02, #13]Why bother with consumer research? To understand people's motivations. If you don’t know the psychology behind what people say and do, how will you address their pain points? How will you solve their problems? In this episode, Vani speaks with psychologist & researcher Julia Izmalkowa who helps global brands grow their business by uniquely combining scientific knowledge with business objectives.If you want to know what people are like and how they think, then this episode is just what you need. Listen on for a fascinating conversation filled with insights as well as actionable takeaways!👉 Liste...
2022-11-1027 min
Marketing with VaniConsumer research is an art | Julia Ismalkowa @ Izmalkowa [S02, #13]Why bother with consumer research? To understand people's motivations. If you don’t know the psychology behind what people say and do, how will you address their pain points? How will you solve their problems? In this episode, Vani speaks with psychologist & researcher Julia Izmalkowa who helps global brands grow their business by uniquely combining scientific knowledge with business objectives.If you want to know what people are like and how they think, then this episode is just what you need. Listen on for a fascinating conversation filled with insights as well as actionable takeaways!👉 Liste...
2022-11-1027 min
Marketing with VaniDecoding Data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12]Data data everywhere, but not an iota of insight! You’ve gathered a ton of data, but what do you do with it? How do you turn your data into useful information? This episode is a masterclass on converting data into marketing insights, and what kind of muscle and genes a modern marketeer needs to develop. Listen on as Vani decodes the value of Data for winning the battle of customer love.👉 Listen to the podcast to learn about:-01:40 - Different kinds of data.06:30 - How to use data intelligently?14:00 - Fir...
2022-11-0323 min
Marketing with VaniDecoding data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12]Data data everywhere, but not an iota of insight! You’ve gathered a ton of data, but what do you do with it? How do you turn your data into useful information? This episode is a masterclass on converting data into marketing insights, and what kind of muscle and genes a modern marketeer needs to develop. Listen on as Vani decodes the value of Data for winning the battle of customer love.👉 Listen to the podcast to learn about:-01:40 - Different kinds of data.06:30 - How to use data intelligently?14:00 - Fir...
2022-11-0323 min
Marketing with VaniA Masterclass On ONDC | Shireesh Joshi @ ONDC [S02, #11]Today, each e-Commerce business owns the entire value chain of a transaction but ONDC or Open Network for Digital Commerce proposes to make a platform in which different players can own different parts of the value chain. Through this approach, ONDC aims to make e-Commerce more inclusive and accessible! Vani interviews Shireesh Joshi, captain of the ONDC ship. Listen on!👉 Listen to the podcast to learn about:-01 : 50 - Definition and genesis of ONDC06 : 00 - ONDC will act like the Internet of e-commerce12 : 01 - How will ONDC impact consumers27 : 29 - F...
2022-10-2736 min
Marketing with VaniA masterclass on ONDC | Shireesh Joshi @ ONDC [S02, #11]Today, each e-Commerce business owns the entire value chain of a transaction but ONDC or Open Network for Digital Commerce proposes to make a platform in which different players can own different parts of the value chain. Through this approach, ONDC aims to make e-Commerce more inclusive and accessible! Vani interviews Shireesh Joshi, captain of the ONDC ship. Listen on!👉 Listen to the podcast to learn about:-01 : 50 - Definition and genesis of ONDC06 : 00 - ONDC will act like the Internet of e-commerce12 : 01 - How will ONDC impact consumers27 : 29 - F...
2022-10-2736 min
Marketing with VaniDesign: The most potent weapon for winning business | Ashwini Deshpande @ Elephant Design [S02, #10]What is good design? Good design is everything. It's a verb and a noun. Design is the secret to enhancing every aspect of the brand experience and driving conversion. Vani interviews Ashwini Deshpande to decode the what, why and how of good design and how brands can craft smart design strategies to grow their business!👉 Listen to the podcast to learn about:-01:51 - What is a good design?13:30 - Establish your visual identity34:30 - Design principles for smaller packaging43: 10 - Designing products for screen📄 Click here to read...
2022-10-2047 min
Marketing with VaniDesign: The most potent weapon for winning business | Ashwini Deshpande @ Elephant Design [S02, #10]What is good design? Good design is everything. It's a verb and a noun. Design is the secret to enhancing every aspect of the brand experience and driving conversion. Vani interviews Ashwini Deshpande to decode the what, why and how of good design and how brands can craft smart design strategies to grow their business!👉 Listen to the podcast to learn about:-01:51 - What is a good design?13:30 - Establish your visual identity34:30 - Design principles for smaller packaging43: 10 - Designing products for screen📄 Click here to read...
2022-10-2047 min
Marketing with VaniDigital Strategies For Brands In Early Stages | Karan Amin @ 010 [S02, #9]Don't we all want to create iconic brands even as we launch a new brand? But when the brand is new, when one has just started out, there's limited money, and one is using digital only for communication, then what should one do to have all the makings of an iconic brand? Vani and Karan Amin discuss what it takes to build an iconic brand in the early stages using digital media.👉 Listen to the podcast to learn about:-01: 41 - Know the elevator pitch07 : 24 - Select the right mediums09:33 - Iden...
2022-10-1343 min
Marketing with VaniDigital strategies for brands In early stages | Karan Amin @ 010 [S02, #9]Don't we all want to create iconic brands even as we launch a new brand? But when the brand is new, when one has just started out, there's limited money, and one is using digital only for communication, then what should one do to have all the makings of an iconic brand? Vani and Karan Amin discuss what it takes to build an iconic brand in the early stages using digital media.👉 Listen to the podcast to learn about:-01: 41 - Know the elevator pitch07 : 24 - Select the right mediums09:33 - Iden...
2022-10-1343 min
Marketing with VaniWhat New-Age Brands Are Getting Wrong [S02, #8]Every year, millions of new brands emerge. In the digital age, where our attention spans are less than that of goldfish, a cohesive brand strategy must be crafted to capture consumer attention. In this episode, Vani tells Amit Ray about what makes a business a "brand" and the mistakes new-age brands are making.👉 Listen to the podcast to learn about:-04:50 - Marketing is not just advertising09:24 - View the problem from the consumer lens13:32 - Noticeability for the sake of noticeability23:16 - Simple things that new-age founders must get...
2022-10-0637 min
Marketing with VaniWhat new-age brands are getting wrong [S02, #8]Every year, millions of new brands emerge. In the digital age, where our attention spans are less than that of goldfish, a cohesive brand strategy must be crafted to capture consumer attention. In this episode, Vani tells Amit Ray about what makes a business a "brand" and the mistakes new-age brands are making.👉 Listen to the podcast to learn about:-04:50 - Marketing is not just advertising09:24 - View the problem from the consumer lens13:32 - Noticeability for the sake of noticeability23:16 - Simple things that new-age founders must get...
2022-10-0637 min
Marketing with VaniWhat Makes Iconic Brands Iconic [S02, #7]What is an iconic brand? How do brands become iconic? Are all familiar brands iconic? How do iconic brands evolve to stay relevant to their consumers? These are the big 4 questions answered in this episode, peppered with loads of examples, both global and local. Here, Amit Ray, a serial entrepreneur, ex-Citi banker, and now a podcaster himself questions Vani on what makes brands iconic. Listen on! :)👉 Listen to the podcast to know about:-00:16- What is an iconic brand?02:14 - Are all familiar brands iconic?16:36 - How do iconic brands evol...
2022-09-2921 min
Marketing with VaniWhat makes iconic brands iconic [S02, #7]What is an iconic brand? How do brands become iconic? Are all familiar brands iconic? How do iconic brands evolve to stay relevant to their consumers? These are the big 4 questions answered in this episode, peppered with loads of examples, both global and local. Here, Amit Ray, a serial entrepreneur, ex-Citi banker, and now a podcaster himself questions Vani on what makes brands iconic. Listen on! :)👉 Listen to the podcast to know about:-00:16- What is an iconic brand?02:14 - Are all familiar brands iconic?16:36 - How do iconic brands evol...
2022-09-2921 min
Marketing with VaniThe D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6]Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vivita pursued this idea and turned it into a successful brand that's "The Wishing Chair" today. After acing a corporate career for 8 years, Avneet started The Wishing Chair as a lifestyle retail brand. She shares with Vani some of the secrets that helped this D2C brand grow.👉 Listen to the podcast to know about:-01:34 - Change in focus post-Covid: from offline to online08:06 - Must-dos for building an e-commerce-enabled website
2022-09-2434 min
Marketing with VaniThe D2C Playbook | Avneet Mann @ The Wishing Chair [S02, #6]Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vivita pursued this idea and turned it into a successful brand that's "The Wishing Chair" today. After acing a corporate career for 8 years, Avneet started The Wishing Chair as a lifestyle retail brand. She shares with Vani some of the secrets that helped this D2C brand grow.👉 Listen to the podcast to know about:-01:34 - Change in focus post-Covid: from offline to online08:06 - Must-dos for building an e-commerce-enabled website
2022-09-2434 min
Marketing with VaniDigital strategies for the new normal | Shiv Shivakumar @ Aditya Birla Group [S02, #5]Digital transformation is the current industry buzzword, but is the industry ready for true digital transformation, or is it merely paying lip service? Tune in as Vani and Shiv discuss digital in detail and what it actually means for the future of marketing.📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real
2022-09-0814 min
Marketing with VaniDigital Strategies For The New Normal | Shiv Shivakumar @ Aditya Birla Group [S02, #5]Digital transformation is the current industry buzzword, but is the industry ready for true digital transformation, or is it merely paying lip service? Tune in as Vani and Shiv discuss digital in detail and what it actually means for the future of marketing.📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real
2022-09-0814 min
Marketing with VaniHow traditional companies must reinvent to stay ahead | Shiv Shivakumar @ Aditya Birla Group [S02, #4]Shiv and Vani discuss why, in today's context of digital, FMCG companies or 'Fast Moving Consumer Goods' companies are in fact slow! Listen on for some great pointers on how traditional large companies must reinvent to keep pace with the digital newbies.📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real wo
2022-09-0211 min
Marketing with VaniHow Traditional Companies Must Reinvent To Stay Ahead | Shiv Shivakumar @ Aditya Birla Group [S02, #4]Shiv and Vani discuss why, in today's context of digital, FMCG companies or 'Fast Moving Consumer Goods' companies are in fact slow! Listen on for some great pointers on how traditional large companies must reinvent to keep pace with the digital newbies.📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real wo
2022-09-0211 min
Marketing with VaniHow to sell to the digital India | Bhaskar Ramesh @ Google [ S02, #3]Everyone has heard about the new normal, but for people in marketing, what does the new normal look like? What are the ways in which customer behavior has changed? How does buying happen post-pandemic? Vani Gupta talks to Bhaskar Ramesh to decode trends that every marketeer and D2C founder must know. Bhaskar is the director of Google’s omnichannel business in India and has spent more than a decade with the search engine giant, giving him a unique insight into how consumer behavior has evolved. Listen on for some fascinating insights into the new normal!📄 Click here t...
2022-08-2540 min
Marketing with VaniHow To Sell To The Digital India | Bhaskar Ramesh @ Google [ S02, #3]Everyone has heard about the new normal, but for people in marketing, what does the new normal look like? What are the ways in which customer behavior has changed? How does buying happen post-pandemic? Vani Gupta talks to Bhaskar Ramesh to decode trends that every marketeer and D2C founder must know. Bhaskar is the director of Google’s omnichannel business in India and has spent more than a decade with the search engine giant, giving him a unique insight into how consumer behavior has evolved. Listen on for some fascinating insights into the new normal!📄 Click here t...
2022-08-2540 min
Marketing with VaniThe B2B manual for winning digital | Shiv Shivakumar @ Aditya Birla Group [S02, #2]Go digital, get growth- the pandemic has changed rules for the B2B segment. How to better address pain points? Will branding become indispensable?In this episode, industry expert Shiv Shivakumar speaks about what it would take for B2Bs to make the cut!📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherry...
2022-08-1807 min
Marketing with VaniThe B2B Manual For Winning Digital | Shiv Shivakumar @ Aditya Birla Group [S02, #2]Go digital, get growth- the pandemic has changed rules for the B2B segment. How to better address pain points? Will branding become indispensable?In this episode, industry expert Shiv Shivakumar speaks about what it would take for B2Bs to make the cut!📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherry...
2022-08-1807 min
Marketing with VaniDecoding Digital | Shiv Shivakumar @ Aditya Birla Group [S02, #1]Out with the old, in with the new- companies must pull their socks up if they want to succeed in a digitized world!In this episode, Vani speaks with Shiv Shivakumar who lays out his new theory on digital and shares golden insights on how companies can pivot to thrive.📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business r...
2022-08-1110 min
Marketing with VaniDecoding digital | Shiv Shivakumar @ Aditya Birla Group [S02, #1]Out with the old, in with the new- companies must pull their socks up if they want to succeed in a digitized world!In this episode, Vani speaks with Shiv Shivakumar who lays out his new theory on digital and shares golden insights on how companies can pivot to thrive.📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business r...
2022-08-1110 min
Marketing with VaniWhy strategy and creative for TV and Digital are necessarily different? | Karan Amin [#15]In this mobile-first world, one must include YouTube in the marketing plan.But is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable?In this episode, Vani speaks with Karan Amin, who explains the difference between TV and digital and what brands must do to win at digital.
2022-04-1439 min
Marketing with VaniWhy strategy and creative for TV and Digital are necessarily different? | Karan Amin [#15]In this mobile-first world, one must include YouTube in the marketing plan.But is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable?In this episode, Vani speaks with Karan Amin, who explains the difference between TV and digital and what brands must do to win at digital.
2022-04-1439 min
Marketing with VaniHow to sell to the 'Badhta Buland Bharat'! | Vinay Singhal @ Wittyfeed/Stage - OTT For Bharat [#14]If we were to put it in numbers, 10% of the internet users in the country are ‘India’. The rest is Bharat! Yet most of us marketers fail to understand the real Bharat and fail to deliver authenticity in our content.In this episode, Vani speaks with Vinay Singhal, the flag-bearer of Bharat. He is a two-time entrepreneur who previously headed Wittyfeed which was India's largest viral content company. In his second innings, he is taking Stage to newer heights. With Stage, he is on a mission to build an OTT for Bharat and offer content in nu...
2022-04-0737 min
Marketing with VaniHow to sell to the 'Badhta Buland Bharat'! | Vinay Singhal @ Wittyfeed/Stage - OTT For Bharat [#14]If we were to put it in numbers, 10% of the internet users in the country are ‘India’. The rest is Bharat! Yet most of us marketers fail to understand the real Bharat and fail to deliver authenticity in our content.In this episode, Vani speaks with Vinay Singhal, the flag-bearer of Bharat. He is a two-time entrepreneur who previously headed Wittyfeed which was India's largest viral content company. In his second innings, he is taking Stage to newer heights. With Stage, he is on a mission to build an OTT for Bharat and offer content in nu...
2022-04-0736 min
Marketing with VaniWhy Celebrity Endorsement Is Not Always A Good Idea! | Bobby Pawar and Subhash Kamath [#13]In India, 80% of celebrity usage in the advertising industry is not thought through!In this episode, Vani speaks with Bobby Pawar and Subhash Kamath – the who’s who of the Indian advertising industry, where they debunk the myths surrounding celebrity endorsement and explain why it is not always a good idea to incorporate it into your brand strategy.
2022-03-3118 min
Marketing with VaniWhy celebrity endorsement is not always a good idea! | Bobby Pawar and Subhash Kamath [#13]In India, 80% of celebrity usage in the advertising industry is not thought through!In this episode, Vani speaks with Bobby Pawar and Subhash Kamath – the who’s who of the Indian advertising industry, where they debunk the myths surrounding celebrity endorsement and explain why it is not always a good idea to incorporate it into your brand strategy.
2022-03-3118 min
Marketing with VaniWhy Celebrity Endorsement Is Always A Good Idea! | Dhruv Chitgopekar @ Collective Artists Network [#12]Of course, a celebrity brings stature and immediate awareness - but how does one make sure one picks the right one, and what all goes into making for a great celeb endorsement? In this episode, Vani speaks with Dhruv Chitgopekar, Co-founder, Collective Artists Network, who takes us through the world of celebrity endorsement and explains why it is always a good idea!
2022-03-2452 min
Marketing with VaniWhy celebrity endorsement is always a good idea! | Dhruv Chitgopekar @ Collective Artists Network [#12]Of course, a celebrity brings stature and immediate awareness - but how does one make sure one picks the right one, and what all goes into making for a great celeb endorsement? In this episode, Vani speaks with Dhruv Chitgopekar, Co-founder, Collective Artists Network, who takes us through the world of celebrity endorsement and explains why it is always a good idea!
2022-03-2452 min
Marketing with VaniThe Unicorn Masterclass | Sanjeev Bikhchandani @ Info Edge [#10]This episode is truly a special one!The one where you’ll deep dive into the brain of a man with the Midas touch, founder of one of India’s oldest internet companies, Info Edge, that has produced numerous unicorns.In this episode, Vani speaks with Sanjeev Bikhchandani, the original giant of the Indian internet start-up ecosystem, where he shares golden insights on what it takes to build and scale a venture and what can make it a worthy investment.
2022-03-1045 min
Marketing with VaniThe unicorn masterclass | Sanjeev Bikhchandani @ Info Edge [#10]This episode is truly a special one!The one where you’ll deep dive into the brain of a man with the Midas touch, founder of one of India’s oldest internet companies, Info Edge, that has produced numerous unicorns.In this episode, Vani speaks with Sanjeev Bikhchandani, the original giant of the Indian internet start-up ecosystem, where he shares golden insights on what it takes to build and scale a venture and what can make it a worthy investment.
2022-03-1045 min
Marketing with VaniCan Performance Marketing Perform All The Way? (Pt 2) | Pawan Sarda and Lloyd Mathias [#9]Today every brand willy nilly has performance marketing as part of its promotion mix. But can it alone bring value in the long term?In this episode, Vani speaks with Pawan Sarda and Lloyd Mathias, who have explained in detail the pitfalls of using performance marketing in isolation and why it is necessary to marry it with conventional marketing principles.
2022-03-0316 min
Marketing with VaniCan performance marketing perform all the way? (Pt 2) | Pawan Sarda and Lloyd Mathias [#9]Today every brand willy nilly has performance marketing as part of its promotion mix. But can it alone bring value in the long term?In this episode, Vani speaks with Pawan Sarda and Lloyd Mathias, who have explained in detail the pitfalls of using performance marketing in isolation and why it is necessary to marry it with conventional marketing principles.
2022-03-0316 min
Marketing with VaniCan Performance Marketing Perform All The Way? (Pt 1) | Shankar Prasad, Shashank Mehta and Shubho Sengupta [#8]What is performance marketing?How can one get the best deal?Why does it come cheaper at times and not so cheap at other times?In this episode, Vani speaks with Shankar Prasad, Shashank Mehta and Shubho Sengupta, on the science behind Performance Marketing.
2022-02-2418 min
Marketing with VaniCan performance marketing perform all the way? (Pt 1) | Shankar Prasad, Shashank Mehta and Shubho Sengupta [#8]What is performance marketing?How can one get the best deal?Why does it come cheaper at times and not so cheap at other times?In this episode, Vani speaks with Shankar Prasad, Shashank Mehta and Shubho Sengupta, on the science behind Performance Marketing.
2022-02-2418 min
Marketing with VaniDecoding ASCI Guidelines for Influencer Marketing | Subhash Kamath and Manisha Kapoor [#6]Influencer marketing has become an essential part of the digital marketing mix!In this episode, Vani speaks with Subhash Kamath, Chairman and Manisha Kapoor, Secretary-General of The Advertising Standards Council of India, who explains the ASCI guidelines for Influencer Marketing and why it is required.
2022-02-1017 min
Marketing with VaniDecoding ASCI guidelines for influencer marketing | Subhash Kamath and Manisha Kapoor [#6]Influencer marketing has become an essential part of the digital marketing mix!In this episode, Vani speaks with Subhash Kamath, Chairman and Manisha Kapoor, Secretary-General of The Advertising Standards Council of India, who explains the ASCI guidelines for Influencer Marketing and why it is required.
2022-02-1017 min
ShopTok: Lessons from Small Business Owners, Entrepreneurs, Freelancers and CreatorsST2 | Vani Gupta On How To Stand Out As A Small Business In The Big MarketIn the company I worked at most recently, I had the opportunity to work with a large number of small business owners. And though they were very different in almost every way, they all had one question in common, how to increase sales and grow their business. And the number one request they hid from us as a company, was to help them stand out from others so they could get more customers. As a business owner, freelancer, or even a podcaster like myself, we have the same question. How do we differentiate from our competitors? How do we...
2022-02-0430 min
Marketing with VaniWhy you need a brand book and how to get it right? | Bobby Pawar, Kaushik Prasad and Subhash Kamath [#5]Have you ever wondered why a brand like Coke or Pepsi is iconic and why some brands fail to create any impact?Well, the secret lies in something known as ‘The Brand Book’.In this episode, Vani speaks with Bobby Pawar, Kaushik Prasad and Subhash Kamath – the stalwarts of the advertising world, to decode the whats, whys and hows of a brand book and how to get it right!
2022-02-0329 min
Marketing with VaniWhy you need a brand book and how to get it right? | Bobby Pawar, Kaushik Prasad and Subhash Kamath [#5]Have you ever wondered why a brand like Coke or Pepsi is iconic and why some brands fail to create any impact?Well, the secret lies in something known as ‘The Brand Book’.In this episode, Vani speaks with Bobby Pawar, Kaushik Prasad and Subhash Kamath – the stalwarts of the advertising world, to decode the whats, whys and hows of a brand book and how to get it right!
2022-02-0329 min
Marketing with VaniCan Instagram build reach? | Pawan Sarda @ Future Group [#4]Are you someone who checks out the Instagram page of a brand first rather than stopping by at their website? In this episode, Vani speaks with Pawan Sarda, who shares insights on why Instagram has become the most-trusted vehicle for brands to increase their reach.
2022-01-2713 min
Marketing with VaniCan Instagram Build Reach? | Pawan Sarda @ Future Group [#4]Are you someone who checks out the Instagram page of a brand first rather than stopping by at their website? In this episode, Vani speaks with Pawan Sarda, who shares insights on why Instagram has become the most-trusted vehicle for brands to increase their reach.
2022-01-2713 min
Marketing with VaniWhy Nike doesn't do funny shit | Bobby Pawar @ Havas Group [#3]Building a brand is just like a jigsaw. And a clearly defined brand philosophy is one such crucial piece!In this episode, Vani speaks with Bobby Pawar, who decodes Nike’s brand philosophy and explains the reason why ‘Nike Doesn’t Do Funny Shit’.
2022-01-2005 min
Marketing with VaniWhy Nike doesn't do funny shit | Bobby Pawar @ Havas Group [#3]Building a brand is just like a jigsaw. And a clearly defined brand philosophy is one such crucial piece!In this episode, Vani speaks with Bobby Pawar, who decodes Nike’s brand philosophy and explains the reason why ‘Nike Doesn’t Do Funny Shit’.
2022-01-2005 min
Marketing with VaniThe Whole Truth of Challenger Marketing | Shashank Mehta @ The Whole Truth Foods [#2]I don’t think consumers differentiate between 85 and 90, people only differentiate between 0 and 100.In this episode, Vani speaks with Shashank Mehta of The Whole Truth Foods, where he explains the philosophy of Challenger Thinking and why challenger brands are able to make the difference and rise above the din.
2022-01-1311 min
Marketing with VaniThe Whole Truth of challenger marketing | Shashank Mehta @ The Whole Truth Foods [#2]I don’t think consumers differentiate between 85 and 90, people only differentiate between 0 and 100.In this episode, Vani speaks with Shashank Mehta of The Whole Truth Foods, where he explains the philosophy of Challenger Thinking and why challenger brands are able to make the difference and rise above the din.
2022-01-1311 min
Marketing with VaniVideo Marketing is going viral! | Aashish Chopra @ ixigo.com [#1]Creating is easy, what to create is a million-dollar question!In the first episode of Marketing with Vani, we have Aashish Chopra, Vice President (Content Marketing), ixigo.com, who talks about what it takes to make a content piece viral.
2022-01-0609 min
Marketing with VaniVideo Marketing is going viral! | Aashish Chopra @ ixigo.com [#1]Creating is easy, what to create is a million-dollar question!In the first episode of Marketing with Vani, we have Aashish Chopra, Vice President (Content Marketing), ixigo.com, who talks about what it takes to make a content piece viral.
2022-01-0609 min
The Anamika Yaduvanshi ShowEpisode 1 The Anamika Yaduvanshi Show featuring Vani GuptaThe Anamika Yaduvanshi show is a series of weekly podcast about celebrating success, resolve, strength and fervor with the top CEO’s, CXO’s, Leaders and Movers from the industry and beyond. Where every week diverse entities and personalities join, and share their stories and their secrets to success.
In the first episode she is joined by Vani Gupta Dandi, Marketing Professional & Entrepreneur, who talks about her life and the stages that it went through, her learnings, discoveries and piece of mind. All this and more in this very special episode of The Anamika Yaduvanshi Show.
2021-10-1627 min
masterclass with leap.clubreigning in a male dominated industry - vani gupta dandiawith 20 years of work experience already under her belt, Vani Gupta Dandia is just getting started. this former marketing director for indian foods at PepsiCo, india has had stints with Unilever, Leo Burnett, Henkel and RB in the past, before starting her own consultancy. from working on some of the best of global brands to managing cross cultural teams and developing innovation mixes for different markets, vani has built and managed some iconic brands.
in this huddle she talks about reigning in a male-dominated industry.
2021-05-081h 04