Shows
Facts Not Feelings with Brooke C. FurnissNew Age of Advertising: Vasilios Lambos Talks Performance MaxAre you ready to peek into the future of advertising? Tune in as Vasilios Lambos, CMO & Co-Founder at CognitionDigital.io, shares his insights on the transition from VLA to Performance Max. Discover the challenges, opportunities, and game-changing strategies in this exciting episode of 'Facts Not Feelings”Vasilios begins by discussing the importance of data privacy and protection and how his company is leveraging clean rooms to provide a safe and secure environment for advertisers. He praises Amazon's first-party automotive data and emphasizes the ne...2023-08-3151 min
InsideAuto Podcast[NADA Series] Optimizing Amazon Advertising for Dealerships With Vasilios LambosVasilios Lambos is the Co-founder and CMO of CognitionDigital.io, a company that provides tools and products to help businesses build campaigns on Amazon advertising. CognitionDigital.io is an Amazon Ads Verified Partner serving advertisers in the retail, automotive, healthcare, and other industries. Vasilios' experience in the automotive space includes serving as the Senior Digital Marketing Specialist at Hendrick Automotive Group and an Associate at Red Ventures’ automotive department. In this episode… What are the best online marketing strategies for dealers? How can you use e-commerce to scale your business? The Amazon Ads plat...2023-02-1007 min
Facts Not Feelings with Brooke C. FurnissMonday Recap: Jump on The TrainAnyone else still pumped from Friday's Amazon Advertising Crash Course with Vasilios Lambos show? I have so many pages of notes! Man, Vasilios was dropping knowledge bombs left and right. I gotta ask what was your biggest take away? Watch Show: https://bit.ly/3aBzKKyListen to Show: https://bit.ly/3ABZp0t Was it the fact that Amazon is a $30 Billion machine advertising machine, bigger than YouTube, and growing? Was it the insight that how lower inventory doesn't mean that demand has slowed down and advertising should reflect that? Maybe...2022-07-1106 min
Facts Not Feelings with Brooke C. FurnissAmazon Advertising Crash Course with Vasilios LambosJoin me as I sit down with CognitionDigital.io's Chief Marketing Officer & all-around programmatic genius, Vasilios Lambos. We talk all things Amazon Advertising. Maybe you have just started on your Amazon journey; you are thinking about venturing into it, or you have no idea whatsoever about it, but you have been meaning to investigate! This is a conversation you don't want to miss! Let's do this!0:00 Start1:27 Vasilios Intro, How CongintionDigital Came to Be, Helping Solve Programmatic and the Amazon DSP Issues3:36 Misconceptions: What Exactly Is Amazon Advertising and What Does It Do...2022-07-1050 min
Strategy with JasonHow FAST Is Automotive Changing? ft. Russell B. Hill, Vasilios Lambos and George GeorgasWelcome to another episode of the Matador Yachtcast! Thats right... Yachtcast. On this episode Jason is joined by Russell B. Hill, Vasilios Lambos and George Georgas. The 4 discuss the last 10 and next 10 years in the industry, the messaging has to change, how the pandemic changed automotive and how fast technology is moving.
Digital Dealership Solutions: ddsolutions.ca
Strategy With Jason: strategywithjason.com
Bell2Bell: bell2bell.ca
Listen To The Strategy With Jason Podcast:
Apple Podcast: https://apple.co/3IwlT3v
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Jason Harris
Twitter: twitter.com/StratWJason
Instagram...2022-06-0325 min
The Dealer PlaybookWhat Should Car Dealers Know About Amazon Advertising? w/ Vasilios Lambos🎧 Subscribe on iTunes: dpb.fm/apple 🔊 Subscribe on Spotify: dpb.fm/spotify 🔗 All our links: dpb.fm/play In this week's recap, we discuss where Amazon advertising fits into the media mix for car dealers and what they should be thinking about when it comes to advertising online, in general. The Dealer Playbook is about modern car dealers who are meeting the demands and evolving with today's marketplace, hosted by Michael Cirillo. Connect with Michael Cirillo on LinkedIn Michael's Marketing and Tech Company: flexdealer.com - - -Lea...2022-05-0312 minThe Dealer PlaybookVasilios Lambos: Amazon Advertising For Auto DealersVasilios Lambos is the Chief Marketing Officer at CognitionDigital.io, an ad-tech company that helps auto dealers utilize Amazon's various advertising channels. In this episode of the Dealer Playbook, you'll learn about how Amazon advertising can help expand your paid media effectiveness and place your inventory in front of highly engaged shoppers.What we discuss in this episode:Vasilios provides context to where Amazon fits in the overall media plan today.We're super familiar with paid search, paid social, and third-party cookies as the privacy concerns come to life, dealers and marketers are looking back at...2022-04-2839 min
Designing Digital ExcellenceAutomotive SEO Best Practices with Brad PaschalBrad Paschal is Regional Sales Director at Fixed Ops Digital. He brings a wealth of knowledge in Automotive marketing and shares his best practices for both fixed ops and seo. When we talk about designing digital excellence for Automotive, Brad demonstrates the future of driving effective digital experiences for dealerships.2021-03-1525 minDesigning Digital ExcellenceFacebook Automotive Best Practices With Bob LanhamAre you looking to take your Facebook Automotive strategy to the next level?
Bob Lanham joined Facebook in 2015 as an Automotive Retail Lead and has since become Facebook’s Head of Automotive Retail. Bob manages a small team that is responsible for the top 10 Dealer Groups in the US, the top Resellers in the US, working with Franchise Dealers through the Manufacturers as well as, Partnerships with the key DMS, CRM, Equity Mining and Digital Retailing Platforms.2021-03-1029 minDesigning Digital ExcellenceDesigning Modern Retailing In Automotive With Brian BenstockHave you ever wondered what it would take to achieve digital excellence within the automotive industry?
Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura. Located just outside of New York City in Woodside, Queens, Paragon Honda and Paragon Acura are the no. 1 Certified Honda and Acura dealers in the world, delivering an average of 950 cars per month and 32 cars per day, every day.
2021-03-0927 min
Strategy with JasonStrategy With Jason - Episode 38 with Vasilios LambosI had a great time jamming with Vasilios Lambos. We talked about what clubhouse has done to the auto industry, multi channel m,marketing strategies, creating real marketing KPI's, and how dealers need to take responsibility for their marketing education.
Vasilios helps the world's most forward-thinking companies use their data to drive more efficient and effective advertising.2021-03-0841 minDesigning Digital ExcellenceEnabling CRM Success In Automotive With Chris OlsonHave you ever wondered why some dealerships have high closing potential over others? Chris Olson is the managing partner of DealerMedics and breaks down why they believe managing your CRM effectively is a top priority for designing digital excellence. 2021-03-0828 minDesigning Digital ExcellenceThe Recipe For Executing High Sales Performance With Mike SzczesniakAre you looking to deliver peak performance for your business and sales team?
Mike Szczesniak CEO of The Results Engine dives into the intricate world of performance coaching.
2021-03-0529 minDesigning Digital ExcellenceDealership's Advertising Experience Meets The Eyes of the Consumer With Carson HenryHave you ever wondered why digital marketing for dealerships remains remarkably antiquated?
Carson Henry - CEO of RABIT dives into the details on where dealership's should better accelerate their digital marketing optimizations. 2021-03-0327 minDesigning Digital ExcellenceDoes Your Analog Dealership Experience Match The Digital - With Dustin SutherlandTune in for key insights to improve your dealership's digital excellence:
Topics and Insights:
Matching the analog experience with digital
Customer facing programs
Brand building
Measurement
2021-03-0240 minDesigning Digital ExcellenceHow To Achieve Paid Search SuccessAre you tired of mixed results and poor performing paid search campaigns? Vasilios will give you the roadmap to identify opportunity to enable paid search success. Dealerships and small businesses neglect their paid search strategy and account management. This leads to overall spend inefficiency and opportunities to save money. 2021-02-2708 minDesigning Digital ExcellenceDesigning Your Brand PromiseDealerships could do a much better job of designing their brand promise and positioning their media to maximize their customer experience. 2021-02-2510 min