Shows
The Marketing RapportIain Steeves of Farmers Insurance on Customer Acquisition in a Digital WorldIn this episode of The Marketing Rapport, Tim Finnigan speaks with Iain Steeves, Senior Managing Director at Farmers Insurance, about the evolving landscape of insurance marketing. Iain discusses the challenges of customer acquisition in the digital age, emphasizing the need to balance profitability with data-driven growth strategies. He highlights the increasing importance of meeting customers where they are, particularly in the digital realm. Iain explains how data insights provide a competitive edge by enabling insurers to understand customer profiles and preferences early in the shopping process. This understanding allows carriers to target ideal consumers and personalize marketing e...2025-06-2629 min
FNO: InsureTechEp 282: Tony Triola, Head of Ecosystem & Partnerships, VeriskIn this latest episode of the FNO: InsureTech Podcast, we reconnect with Tony Triola, Head of Ecosystem & Partnerships at Verisk. Joining us for the fourth time, Tony shares pivotal insights on the growth of claims processes and ecosystem integration. Discover how Verisk is redefining the insurance landscape by streamlining integrations and facilitating innovation across the industry. This episode is a must-listen for anyone interested in the future of Insuretech and data-driven solutions. Key Highlights: Introduction of Verisk's extensive role in global insurance data and analytics. Tony Triola discusses the transformation from claims automation to ecosystem-driven...2025-06-0652 minThe Marketing RapportModern Lead Gen is About Understanding. Then Calling.In this episode of The Marketing Rapport, host Tim Finnigan sits down with Matt Tillman, founder of Tillman Consulting Group, to unpack the evolution of lead generation and the critical role of data in modern marketing. With over 25 years of experience, Matt traces the journey from printing leads on paper to leveraging verified data that transforms leads into qualified prospects. Matt explains how today’s marketers can use data not just to find consumers—but to better understand them. By shifting from “call to understand” to “understand, then call,” businesses are creating more relevant conversations and driving higher conver...2025-06-0528 minThe Marketing RapportFrom Rock Climbing to Entrepreneurship: Sasha DiGiulian on Marketing and LeadershipSasha DiGiulian, world-class rock climber and entrepreneur, joins Tim Finnigan on The Marketing Rapport to discuss her journey building Send Bars, a nutrition bar company. Sasha explains how her experience as a professional athlete shaped her approach to business. She emphasizes the importance of an "athlete mindset," focusing on continuous improvement and adapting to challenges. Sasha details the company's mission to create a product that is both good for people and the planet. Sasha shares her insights on the importance of authenticity in marketing. Send Bars' messaging is rooted in transparency, from ethically sourced ingredients to real-food i...2025-05-1533 minThe Marketing RapportInsights to Impact: How Data and Research Drive Smarter Marketing with Andy Davidson of Bright Mountain MediaOn this episode of The Marketing Rapport, Tim Finnigan talks with Andy Davidson, Chief Data & Analytics Officer at Bright Mountain Media, about the importance of market research. Andy explains how Bright Mountain helps brands personalize outreach and services using data-driven insights. He reveals the disconnect between research and activation, where audience specifics get lost during campaign execution. Andy highlights the need to understand diverse market needs. Effective research identifies distinct customer groups and their unique requirements. This data allows personalized messaging and targeted campaigns, avoiding the wasteful "spray and pray" method. He shares client examples, like a C...2025-04-2423 minThe Marketing RapportHow Data, Identity, and Privacy Impact Advertising, with Comcast's Carmela FournierHow are data, identity, and privacy shaping the future of advertising? In this episode of The Marketing Rapport, host Tim Finnigan sits down with Carmela Fournier, VP & GM of Data at Comcast Advertising, to break it down. From her early days at Nielsen to leading data innovation at Comcast, Carmela shares how measurement has evolved—and where it's headed next. They discuss the growing importance of first-party data, the challenges of identity resolution, and how advertisers can build more precise, privacy-safe campaigns. Carmela explains how signal loss impacts ad effectiveness and why deterministic data is crit...2025-04-0325 minThe Marketing RapportPrivacy-First Marketing: The New Era of Data Collaboration with Lauren Wetzel, CEO of InfoSumMarketers are shifting away from outdated data practices and embracing privacy-first strategies. In this episode of The Marketing Rapport, host Tim Finnigan sits down with Lauren Wetzel, CEO and Board Director at InfoSum, to explore the evolving landscape of data collaboration, privacy-enhancing technology, and first-party data strategies. Lauren explains why brands no longer trust third-party data exchanges and how decentralized collaboration can protect consumer privacy while maintaining marketing performance. The conversation dives into the role of privacy-enhancing technologies (PETs) and the limitations of traditional data clean rooms, which often fail to deliver true privacy protection. Lauren breaks d...2025-03-2032 minThe Marketing RapportVariety's Transformation: Dea Lawrence on Digital Strategy, and FandomIt's Women's History Month 2025, and we're kicking off the month with a brand new episode of The Marketing Rapport featuring Dea Lawrence, Chief Operating and Marketing Officer at Variety. Dea joins Tim Finnigan to discuss Variety's evolution in the digital age. Dea shares her unique career path, transitioning from acting to sales and eventually leading Variety's marketing strategy. She highlights the importance of understanding your product and aligning sales and marketing efforts. Dea explains how Variety, a 120-year-old brand, stays relevant by embracing digital platforms, engaging fan communities, and creating video content like the Emmy-winning "Actors on A...2025-03-0630 minThe Marketing RapportGo Beyond Loyalty: Understanding Consumer Behavior with Jared LuskinTim Finnigan welcomes Jared Luskin, Head of Partnerships at Cardlytics and Bridg, to The Marketing Rapport to discuss personalization in marketing. Jared explains how access to accurate purchase data allows companies like Cardlytics and Bridg to move beyond demographics and understand real consumer behavior. He emphasizes the disadvantage of relying on assumptions and outdated models when trying to reach target audiences. Jared highlights Bridg's identity resolution capabilities, rooted in point-of-sale transactions. This data helps clients identify and engage unknown or non-loyal customers by connecting purchase behavior with demographic and lifestyle insights. He illustrates this with an example o...2025-02-2723 minThe Marketing RapportPersonalization Powers Growth: Understanding the Consumer with Lissa CuppConsumers crave personalized experiences. In this episode of The Marketing Rapport, Tim Finnigan speaks with Lissa Cupp, Marketing Strategy Consultant & Faculty Lecturer at the University of Dayton, about the power of personalization in driving business growth and creating stronger customer relationships. Lissa shares real-world examples and insights from her extensive career, including work with brands like Scott's Miracle-Gro, Angie's List, and Facebook. Lissa emphasizes understanding the consumer beyond standard demographics. She highlights the importance of knowing their interests, motivations, and customer journey. Lissa explains how true personalization goes beyond simply inserting a customer's name into an...2025-02-1329 minThe Marketing RapportHow Brands Can Stay Authentic in a Crowded Market with Paolo NaragIn this episode of The Marketing Rapport, host Tim Finnigan sits down with Paolo Narag, Global Brand Director at Procter & Gamble, Gillette, to discuss the evolving role of authenticity in branding. Paolo shares how understanding the “why” behind consumer behavior—social, functional, and emotional—can drive innovation and deeper connections with customers. He emphasizes the importance of staying consumer-centric and using data to enhance, rather than overshadow, human insights.Paolo also highlights how Gillette integrates authenticity into product development by starting with real-world context. He explains how AI tools complement qualitative research, allowing teams to iterate and accelera...2025-01-3023 minThe Marketing RapportHarnessing Data for Smarter Risk and Marketing DecisionsIn this episode of The Marketing Rapport, host Tim Finnigan welcomes Matthew Komos, the Founder & CEO of OGMA Risk and Analytics, to discuss the evolving dynamics between marketing and risk management. Matthew shares his insights on the shifting power of choice to consumers, underscoring how the pandemic accelerated this trend. Consumers now have the convenience to make financial decisions from home, and businesses must adapt by providing timely and compelling offers to maintain their interest. Matthew emphasizes the critical need for alignment between marketing and risk functions. Mismatches can lead to inefficiencies, where potential customers are targeted b...2024-12-1025 min
Quality CompoundersVerisk: The Data and Analytics Powering InsuranceJoin us as we explore the fascinating journey of Verisk, a leading data and analytics provider serving the global insurance ecosystem. We delve into its diverse portfolio of solutions, its innovative use of technology and its crucial role in helping insurers manage risk and make better decisions. Discover the strategies and vision that have propelled Verisk's success, and gain insights into the future of insurance and the impact of emerging technologies. Hosted on Acast. See acast.com/privacy for more information.2024-11-0915 minThe Marketing RapportInvoca’s Gregg Johnson on Bridging Digital and Human TouchpointsIn this episode of The Marketing Rapport, host Tim Finnigan interviews Gregg Johnson, CEO of Invoca, about the evolving complexities of the customer journey. They discuss the challenges that arise when companies attempt to unify both digital and offline buyer interactions, particularly in industries like insurance and healthcare, where decision-making can be intricate. Gregg emphasizes how aligning sales and marketing teams is crucial for creating seamless experiences for consumers. The conversation delves into how technology, such as Invoca’s, bridges the gap between digital data and human interactions. By integrating these touchpoints, companies can offer a more per...2024-10-3127 minThe Marketing RapportGoogle Changes Course for Third-Party Cookies: What Marketers Need to KnowOn this episode of The Marketing Rapport, host Tim Finnigan sits down with Russ Schultz and Christine Frohlich to discuss Google’s change of course regarding third-party cookies. Russ, Verisk Marketing Solution’s digital product and media ad tech subject matter expert, shares his take on how Google’s decision impacts marketers and the future of digital advertising. He believes companies that already have robust first-party data strategies will be well-positioned for a cookieless future. Russ also advises listeners to stay vigilant and continue diversifying their ad budgets to include areas of ad tech that are not as cook...2024-10-1730 min
Community CornerVerisk Analytics Behavior - Episode #717Welcome back to the Community Corner podcast! Today we're exploring the behavioral finance logic of Verisk Analytics! Don't forget to subscribe and leave a like to stay tuned for future episodes! Follow us on Instagram - @communitycorner_podcast Timecodes: 0:15 - Introduction 2:15 - Early Breakthroughs 4:01 - Verisk Analytics’s Role in the Future2024-10-0906 minThe Marketing RapportLeveraging Data to Improve Lead Quality in Insurance MarketingIn this episode of The Marketing Rapport, Tim Finnigan talks with Jordan Yospe, Sr. Director of Marketing Channels at Integrity Marketing Group. They explore the intersection of data-driven strategies and creative marketing in the insurance industry. Jordan shares insights on improving lead quality and communication with insurance agents. He emphasizes the importance of delivering the right message at the right time using data and technology. The conversation delves into the balance between creative aspects and technical implementation in marketing campaigns. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily re...2024-09-2624 minThe Marketing RapportIdentity’s Critical Role in AdTech with Krista Panoff of InnovidIn this episode of the Marketing Report podcast, Tim Finnigan talks with Krista Panoff from Innovid about the evolving landscape of digital advertising and Connected TV (CTV). Krista shares her insights on the importance of identity in ad tech, explaining how it forms the foundation for targeting and measurement across fragmented platforms. She discusses Innovid's approach to solving CTV challenges, including frequency management and real-time optimization. The conversation explores how self-service tools are leveling the playing field for small and medium-sized businesses in CTV advertising. Krista also highlights emerging trends in the industry, such as th...2024-09-1222 minThe Marketing RapportHuman Intelligence in Marketing: Sarah Knight's ApproachIn this episode of The Marketing Rapport, host Tim Finnigan welcomes Sarah Knight of Fletcher Knight Inc., to share her unique journey through the advertising industry. Sarah discusses her transition from brand management at Unilever to establishing her own agency, emphasizing the importance of innovation in driving brand growth. She highlights her experience with iconic campaigns like Dove's Real Beauty and how leveraging human intelligence can translate data into meaningful brand strategies. Sarah dives into the evolving landscape of advertising, noting the significant impact of AI and digital trends on modern marketing practices. She explains how Fletcher K...2024-08-2230 minThe Marketing RapportHow Data Drives Better Marketing Outcomes with Bill Balderaz of FuturetyIn this episode of The Marketing Rapport, host Tim Finnigan sits down with Bill Balderaz, President and Founder of Futurety. They dive into the crucial role data plays in modern marketing strategies. Bill shares his journey from working in venture-backed startups to founding Futurety, a firm dedicated to transforming massive datasets into actionable customer profiles. Bill and Tim discuss the challenges organizations face in data management and utilization. Bill highlights the importance of leveraging first-party data, especially in a cookieless world, to create personalized customer experiences. He emphasizes the need for market validation and proper timing when l...2024-07-2528 minThe Marketing RapportBeyond Clicks: Assessing Media Quality and Effectiveness with Harmon Lyons of AdelaideIn this episode of The Marketing Rapport, host Tim Finnigan sits down with Harmon Lyons, Chief Business Officer of Adelaide Metrics, to delve into the world of media quality measurement. Harmon shares his journey from roles at Microsoft, EA, and TransUnion to his current position at Adelaide. His career path offers unique insights into the evolving landscape of media advertising and measurement. Harmon explains how Adelaide Metrics differs from traditional measurement companies like Nielsen and Comscore. While those companies focus on audience metrics, Adelaide assesses the quality of media placements. They use data such as eye-tracking and e...2024-07-1025 minThe Marketing RapportKieran Kennedy on the Transformative Power of Data in the Snowflake EcosystemIn this episode of The Marketing Rapport, host Tim Finnigan engages with Kieran Kennedy, Head of Marketplace at Snowflake. They discuss the importance of data democratization and how Snowflake's marketplace plays a pivotal role in facilitating seamless data sharing. Kieran emphasizes that data is most valuable when shared and integrated, contrasting it with wine that improves in isolation. He explains Snowflake's innovative approach to motionless data sharing, which enhances security and governance by eliminating the need to move data. Looking ahead, Kieran shares exciting developments at Snowflake, including the introduction of Cortex and Arctic, which focus on A...2024-06-2723 minThe Marketing RapportMedia Innovation and Measurement: Insights from CIMM's Jon WattsIn this episode of Marketing Rapport, host Tim Finnigan welcomes Jon Watts, Managing Director at the Coalition for Innovative Media Measurement (CIMM) They dive into the evolving landscape of media measurement, discussing CIMM's strategic initiatives to enhance cross-platform TV measurement and advertising standards. Jon outlines CIMM's history, its role in shaping media innovation, and the coalition's renewed focus on improving measurement accuracy and data quality in an increasingly digital environment. Jon shares insights on the challenges and advancements in media metrics, emphasizing the necessity of integrating diverse data sources to achieve comprehensive market analytics. He highlights the s...2024-05-2328 min
AM Best Audio PodcastVerisk's Shavel: AI Expands Ability to Interpret Data, Support DecisionsLee Shavel, CEO, Verisk, said practical applications of generative AI include tasks such as summarizing medical files and prioritizing data in commercial property underwriting. Shavel spoke with AM Best TV at the Verisk Insurance Conference 2024, held in Orlando, Florida.2024-05-1315 min
AM Best AudioVerisk's Shavel: AI Expands Ability to Interpret Data, Support DecisionsLee Shavel, CEO, Verisk, said practical applications of generative AI include tasks such as summarizing medical files and prioritizing data in commercial property underwriting. Shavel spoke with AM Best TV at the Verisk Insurance Conference 2024, held in Orlando, Florida.2024-05-1315 minThe Marketing RapportLeveraging Data for a Competitive Edge with Lisa Jillson at ArityIn this episode of Marketing Rapport, host Tim Finnigan welcomes Lisa Jillson, a seasoned marketing leader from Arity. Lisa shares her extensive experience, emphasizing the vital role of third-party data in developing effective marketing strategies. She articulates how integrating various data types can create a competitive edge, advocating for a balanced approach to data utilization.Throughout the conversation, Lisa recounts her career journey, from her early days in advertising to her pivotal roles in corporate marketing. Her stories highlight the evolution of marketing tools and tactics, influenced by rapid technological advancements and the increasing significance of digital...2024-05-0926 minThe Marketing RapportBest Of: Data Trends & Challenges with Tim Finnigan, Director of Product Marketing at Verisk Marketing SolutionsIn this "Best Off" episode of The Marketing Rapport, host Tim Finnigan dives into our treasure trove of past episodes to bring listeners highlights and key insights from marketing experts on the trends and challenges surrounding consumer data. Guests like Nola Solomon, Thom Gruhler, Ethan Jones, Andrew Criezis, and Kelly Barrett share their wisdom on leveraging data to enhance consumer insights, navigate privacy concerns, and drive marketing strategies forward. The core themes revolve around the importance of first-party data, data modeling, and the impact of evolving technology on marketing. Each expert contributes to a rich di...2024-04-2524 minThe Marketing RapportMarketing Authentically: Insights with Alec Hanson, CMO at loanDepotIn this episode of Marketing Rapport, host Tim Finnigan engages Alec Hanson of loanDepot in a rich dialogue on evolving marketing landscapes. They dive into Hanson's transition from sales to a marketing leadership role, emphasizing the synergy between these fields for effective brand communication. Hanson shares insights on adapting to digital trends and the importance of maintaining authenticity in marketing strategies. The conversation also highlights the critical role of personal branding in the digital era, offering listeners actionable advice on building a strong online presence. Hanson's experience at loanDepot serves as a backdrop for discussing th...2024-04-0924 minThe Marketing RapportData-Driven Evolution: From Marketing Automation to Customer Engagement with Pamela Robertson, CMO of PaytronixIn this episode of Marketing Rapport, host Tim Finnigan welcomes Pamela Robertson, the Chief Marketing Officer of Paytronix. They dive into the significance of customer data enhancement and the pivotal role of third-party insights in driving client success. Pamela outlines Paytronix's innovative approach to engaging the hospitality industry through personalized loyalty programs and digital engagement platforms. Tim and Pamela explore the challenges and strategies in B2B marketing, emphasizing the importance of data-driven insights and the integration of marketing automation to enhance customer engagement and drive revenue. They discuss the evolution of marketing campaigns with the advent o...2024-03-2822 min
Community CornerVerisk Analytics - Episode #188Welcome back to the Community Corner podcast! Today we're exploring the story of Verisk Analytics! Don't forget to subscribe and leave a like to stay tuned for future episodes! Follow us on Instagram - @communitycorner_podcast Timecodes: 0:15 - Introduction 2:15 - Early Breakthroughs 4:01 - Verisk Analytic's Role in the Future2024-03-2406 minThe Marketing RapportThe Transformative Impact of Women in the Workforce with Joan Woodward, President of Travelers InstituteTo celebrate Women's History Month, The Marketing Rapport host Zora Senat sits down with Joan Woodward, Executive Vice President of Public Policy for Travelers and President of The Travelers Institute. They dive into the intricacies of navigating a successful career path in the fast-paced world of business and leadership. Joan shares her personal journey, revealing how strategic career moves and a willingness to embrace change have shaped her professional life. The conversation offers valuable insights into the challenges and opportunities women face in the corporate world. Joan provides practical advice for young professionals on seizing opportunities, advocating f...2024-03-1429 minThe Marketing RapportAdapting to Digital Identity Shifts with Shiv Gupta, Founder of U of DigitalIn this episode of The Marketing Rapport, host Tim Finnigan engages with Shiv Gupta of U of Digital in a deep dive into modern marketing strategies. They discuss the evolving landscape of digital advertising, emphasizing the significance of identity resolution and data diversification. Shiv shares insights on navigating the complexities of current marketing environments, highlighting the importance of adapting to technological advancements and consumer behavior shifts. Shiv elaborates on the need for innovative approaches to achieve precise targeting and personalization. The conversation pivots to strategies that businesses can employ to remain competitive, including leveraging first-party data and e...2024-02-2922 min
InsTech - insurance & innovation with Matthew Grant & Robin MerttensTim Rayner, CEO: Verisk Specialty Business Solutions: Innovation in the London Market (290)Robin Merttens is joined by CEO and President of Verisk Specialty Business Solutions (VSBS), Tim Rayner. The discussion covers VSBS’s acquisitions such as Rulebook and Whitespace for a broader digital ecosystem, and the challenges of decision-making and procurement in the London market.
Key talking point:
Growth and opportunities in the specialty market
Acquisitions and the role of Whitespace and Rulebook
The impact of London Market modernisation on Verisk
The importance of providing solutions rather than products
A challenge to the market to innovate
If you like what you're hearing, please leave us a review on...2024-02-1826 minThe Marketing RapportEvolving Trends & Strategies in Insurance Marketing with Ethan Jones, SVP of Insurance at KissterraIn this episode of The Marketing Rapport, host Tim Finnigan engages with Ethan Jones, a seasoned expert in insurance marketing. They delve into the evolution of the analytical mindset in marketing, emphasizing the importance of adaptability and technology. The conversation highlights the significant role of data-driven strategies in the insurance industry, particularly in navigating market challenges and customer acquisition. Ethan shares insights on the current state of the insurance market, focusing on the necessity for efficiency and targeted marketing approaches during tough economic times. The discussion also touches on the impact of AI and data utilization in s...2024-01-2326 min
The Alldus Podcast - AI in ActionE494 Adrian Cuc, Senior Vice President – ISO Analytics at VeriskToday's guest is Adrian Cuc, Senior Vice President – ISO Analytics at Verisk. In 1971, Verisk opened their doors as an insurance rating bureau, focusing on risk analytics and insights. Since then, they have grown to become a valued source of insights that can drive recovery and transform industries worldwide. Verisk works in collaboration with their customers and at the intersection of people, data and advanced technologies.
Through proprietary platformed analytics, advanced modeling and interpretation, Verisk deliver immediate and sustained value to their customers and through them, to the individuals and societies they serve, with greater speed, precision and sc...2024-01-0523 min
Densify TalksHow Verisk Uses Data to Drive Optimization in the CloudOn this episode of Densify Talks, we welcome Lori Galella, Director of Cloud Cost Optimization and IT Finance at Verisk, and also Vinnie DeAngelis, Senior Director at Verisk. We dive into the importance of transparency, trust, automation, and optimization. Lori and Vinnie share their unique career paths and discuss the intersection of finance and technology, emphasizing the growing importance of optimization and transparency through FinOps. They also cover the impact of cloud migration, capacity management, and successful cost optimization strategies. Data and analytics are essential, and it’s important that those involved know and understand th...2023-12-1926 minThe Marketing RapportUnlocking the Power of Data-Driven Marketing with Larry Kim, Founder & CEO of Customers.aiIn this episode of The Marketing Rapport, host Tim Finnigan welcomes Larry Kim, CEO of Customers.ai and a notable figure in the marketing world. They dive into the diverse applications of AI and data in marketing campaigns, discussing the depth and potential that many companies have yet to fully realize. Larry emphasizes the importance of customization beyond the surface level, hinting at the untapped opportunities in data utilization. The conversation shifts to the future of marketing, where Larry provides a retrospective look at the past decade. He describes it as a golden era for marketers, with s...2023-12-0728 minThe Marketing RapportAdapting to Changing Consumer Behavior: Trends & Strategies in Digital Advertising with Nola Solomon, SVP of Go-to-Market at CriteoIn this episode of The Marketing Rapport, host Tim Finnigan welcomes Nola Solomon, SVP of Go-to-Market at Criteo, for a deep dive into the intersection of marketing, technology, and consumer behavior. Solomon shares insights on the importance of engaging consumers across various touchpoints, from discovery to purchase, and the role of technology in facilitating this journey. Nola and Tim discuss the nuances of go-to-market strategies, emphasizing the need for alignment between sales, marketing, and product teams. Nola highlights the significance of understanding market needs and ensuring that product development aligns with customer challenges. The conversation pivots to t...2023-11-2126 minThe Marketing RapportThe Marketing Rapport LIVE with Aarti Gupta, Head of Insurance GTM/Business Development for North America for Amazon Web ServicesIn the latest episode of The Marketing Rapport, host Tim Finnigan sits down with Aarti Gupta, the esteemed head of insurance at Amazon Web Services (AWS). Aarti, known for her data-driven prowess, dives into the transformative power of AI in the workplace and its profound impact on industries, particularly insurance. Aarti emphasizes the challenges faced by data-rich organizations, highlighting the paradox of having vast amounts of data but struggling to convert it into actionable insights. She underscores the importance of a robust data foundation and a modern cloud-based architecture to effectively harness this data for business growth. ...2023-10-2520 minThe Marketing RapportNavigating the Marketing Matrix with Melissa Hendricks, Chief Marketing Officer at VeriskIn this episode of The Marketing Rapport, host Tim Finnigan sits down with Melissa Hendricks, Chief Marketing Officer at Verisk. Melissa shares her insights on the challenges and opportunities in the marketing landscape, particularly in a post-Covid world. Melissa emphasizes the importance of personalization, segmentation, and targeting in marketing. She discusses the balance between being data-driven and understanding the emotional side of marketing. She also highlights the importance of technology partners in helping marketers realize their vision and create personalized customer journeys. The conversation also touches on the role of new technologies like Gen AI in...2023-10-0327 min
WGAN Forum Podcast220. Planitar Inc. Makers of iGUIDE and Verisk Makers of Xactimate Join Forces to Revolutionize Insurance Adjusters’ Workflow with iGUIDE Instant SketchPlanitar Inc. and Verisk Join Forces to Revolutionize Insurance Adjusters' Workflow with iGUIDE Instant Sketch
WATERLOO, Ontario and JERSEY CITY, N.J.--(BUSINESS WIRE) -- Monday, August 28, 2023 -- Planitar Inc., the creators of iGUIDE, and Verisk (Nasdaq: VRSK) announced today a strategic integration aimed at accelerating the insurance industry's claims process.
Leveraging the market-leading technology of both providers, the collaboration introduces a groundbreaking solution, iGUIDE Instant Sketch.* This integration of iGUIDE and Verisk’s Xactimate platform is designed to enable insurance adjusters to process claims with unprecedented accuracy, speed and increased efficiency.
Planitar is...2023-08-2805 minThe Marketing RapportCustomer Feedback as a Powerful Tool with Jennifer Bell, CMO of Lettuce Entertain YouIn this episode of The Marketing Rapport, host Tim Finnigan chats with Jennifer Bell, the Chief Marketing Officer of Lettuce Entertain You. Jennifer shares insights into the company's marketing strategies, focusing on their loyalty program and customer engagement. Jennifer highlights the company's journey in developing a custom app to engage younger customers. The app, a significant investment, successfully lowered the average age of their customer base and tripled enrollment rates. Jennifer also discusses the challenges and rewards of managing data across multiple brands, emphasizing the importance of personalization. The conversation wraps up with Jennifer sharing he...2023-08-2830 minThe Marketing RapportThe Future of Customer Experience is Paved by Transparency with Anat Baron, CEO of Stashwall & V!A 2023 KeynoteIn this episode of The Marketing Rapport, host Tim Finnigan sits down with Anat Baron, CEO of Stashwall. Anat, a futurist with a diverse background, shares her insights on the future of consumer trends and the role of AI in shaping it. She emphasizes the importance of authenticity and transparency in the era of savvy consumers. Anat also discusses her upcoming keynote speech at the VIA Consumer Insights & Experience Summit. While she hasn't finalized her speech, she hints at discussing major trends, the role of AI, and the importance of customer experience and personalization. She aims to a...2023-08-1529 minThe Marketing RapportTiming in Customer-Centric Marketing is Critical with Jeff Piotrowski, VP of Insurance at Verisk Marketing SolutionsIn this episode of The Marketing Rapport, host Tim Finnigan chats with Jeff Piotrowski, VP of Insurance at Verisk Marketing Solutions. They dive into the challenges and opportunities in the insurance industry, with a focus on marketing strategies. Jeff shares insights on how marketers can navigate the current landscape. He emphasizes the importance of focusing on profitable channels and building capabilities for omnichannel customer interactions. He also discusses the need for insurers to get smarter about assessing risk at the point of first interaction, using data to understand customers better. The conversation also covers the fu...2023-07-2025 minThe Marketing RapportEmpowering Business Through Big Data with Thom Gruhler, Founder and CEO at FjuriIn this episode of The Marketing Rapport, host Tim Finnegan sits down with Thom Gruhler, CEO and founder of Fjuri, to discuss the intersection of data and marketing. Gruhler, a former global CMO at Microsoft, shares his journey from leading one of the top marketing media agencies to launching his own company. Gruhler's Fjuri helps clients tap into big data in a more powerful way. The conversation delves into the challenges companies face in accelerating revenue growth, particularly in harnessing their data. Gruhler emphasizes the importance of data governance, cleanup, and augmentation, and how these processes can u...2023-07-0627 min
Conversations on the CreekDemystifying Smoke from Wildfire Risk with Tim Greene of VeriskOn this episode of Conversations on the Creek, Zach May fills in as host to chat with Tim Greene of Verisk about wildfire risk and the role of smoke damage, and how advances in new data sources can help insurers better manage the risk.
The show kicks off with Tim recapping the past couple of years of wildfire trends.
From there, they delve more specifically into the role of smoke damage, including its financial impact during claims. Tim also shares his thoughts on what homeowners can do to protect themselves from smoke damage and how i...2023-06-1329 minThe Marketing RapportThe Art of Improvisation in Business with Kelly Leonard, Vice President of Creative Strategy, Innovation, and Business Development at The Second CityIn this episode of The Marketing Rapport, host Tim Finnigan speaks with Kelly Leonard, Vice President of Creative Strategy, Innovation, and Business Development at The Second City. Kelly shares his thoughts on the importance of improvisation skills in the ever-changing world of work and the impact of these skills on leadership, teamwork, and personal development. Kelly delves into how improv can be used as a tool to navigate through high-pressure situations and adapt to unforeseen challenges. Drawing on real-life stories and experiences, he highlights how the principles of "yes, and" can foster a collaborative and supportive environment, a...2023-05-1036 minAM Best AudioVerisk's Hopkinson & Wright: Inflation Just One Element in Rising Claims CostsTrish Hopkinson, Verisk Underwriting Solutions and Alex Wright, client and consulting services, Verisk, said claims costs come in higher than expected because of demand surge during peak events and failing to monitor changing replacement costs.2023-05-0807 minAM Best Audio PodcastVerisk's Hopkinson & Wright: Inflation Just One Element in Rising Claims CostsTrish Hopkinson, Verisk Underwriting Solutions and Alex Wright, client and consulting services, Verisk, said claims costs come in higher than expected because of demand surge during peak events and failing to monitor changing replacement costs.2023-05-0807 minThe Marketing RapportBuilding Trust Through Impactful Storytelling With Tim Fagan, SVP & Chief Revenue Officer at TEGNAWhat's the future of broadcast TV? Can it compete with online options?In this episode of The Marketing Rapport, Tim Fagan, SVP & Chief Revenue Officer at TEGNA Inc., debunks some of the myths about the demise of broadcast TV. Tim and our host Tim Finnigan discuss the power of broadcast TV, the importance of storytelling, and how to lead through challenging times.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented...2023-04-1331 minThe Marketing RapportLearning How to Strike a Balance Between Personalization & Privacy with Andrew Criezis of NielsenIQIn recent years, and especially due to the pandemic, e-commerce has become very popular and the number of online customers has increased. After all, online shopping is very practical and saves time and effort, as you can choose and buy products from your armchair. But some still like to go to stores to consult with the seller about a product, and the like. Others prefer multi-channel shopping and actively combine the physical with the virtual, as they use their phones to research and shop online in physical locations. That's why companies must invest in both channels and f...2023-03-3036 minThe Marketing RapportSeeking Out Partners Who Align With Your Business with Kelly Barrett, SVP of Product Management at ComscoreThe tech industry is constantly changing, and it's vital to always stay curious and ask the right questions. But above all, you need to seek out the right partners because you can't have all the answers. In this episode of The Marketing Rapport podcast, our host Tim Finnigan welcomes Kelly Barrett, the SVP of Product Management at Comscore, Inc. They talk about the ever-evolving tech space, keeping up with customers, and why measurement is a team sport.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, t...2023-03-1630 min
FNO: InsureTechEp 208 – 2023 Verisk Elevate Conference – Mike Fulton & Aaron BrunkoJoin Rob and Lee as they talk with Mike Fulton, former President of Property Estimating Solutions at Verisk and the new President of Property Estimating Solutions at Verisk, Aaron Brunko, in our special edition of FNO: InsureTech, recorded live at the 2023 Verisk Elevate Conference in Salt Lake City, Utah. Join Rob and Lee as they discuss the present and past with Mike, as well as the future and what’s next for Verisk and their solutions with Aaron. Two great conversations that celebrate Verisk and two conversations you don’t want to miss. To learn more about Veri...2023-02-2142 minThe Marketing RapportProtecting the Email Inbox with Keith Petri, CEO & Founder of lockrEmail is used for many different purposes, including contacting friends, communicating with professors and supervisors, requesting information, and applying for jobs, internships, and scholarships. It is also used for marketing and is a popular tool for brand-building.But you've undoubtedly noticed that every website now asks for your email, and your inbox has never been more bombarded. As a result, you receive many messages that you don't want. Fortunately, there is a platform called lockr, and through their product lockrMail, you can take back control of your inbox. lockrMail is a public-facing email address that w...2023-01-2626 minThe Marketing RapportHow to Meet Customer Expectations With Bob Armour, CMO of M1 FinanceSales and marketing are the key pillars of any business. While marketing is about building awareness of the brand, sales turns that audience into profit by converting potential customers into actual customers.But in order to generate revenue for the company, sales and marketing must be connected. They should work in tandem because, for example, there are content and tools required by salespeople that only marketing can provide.In this episode of The Marketing Rapport, our host Tim Finnigan welcomes Bob Armour, the CMO of M1 Finance. Bob describes what he did at Guaranteed Rate...2023-01-1236 minThe Marketing RapportUsing Value Exchange to Form Lasting Relationships With Customers with Mike Scafidi of DigitasIn the past few years, technology has changed the way we communicate and conduct business, the way we shop, and how we live and work. And today, a business that doesn’t involve technology like video conferencing and various applications for project management is unthinkable.But choosing the right technology is not easy and depends on several factors. Moreover, the tech umbrella covers an ever-increasing selection of products, hence every company must figure out the apt solution for its organizational needs. Marketing agencies like Digitas, and their CTOs, help companies/clients choose the right technology sol...2022-12-2923 minThe Marketing RapportHow to Define the Unified Customer Profile with Barry Padgett of AmperityThe unified customer profile is a critical element of modern-day operations as it lets companies get a 360° view of customers. However, only some companies know how to manage it. Therefore, businesses of all sizes need to find the best model to approach it, and they need to think of the tools, people, and processes involved.In this episode of The Marketing Rapport, we welcome Barry Padgett, the CEO of Amperity to talk with our host Zora Senat. Barry explains why companies struggle with the unified customer profile. He also explains the importance of data, primarily first-party information, i...2022-12-1526 minThe Marketing RapportHow to Deal With Data Privacy Regulations When Operating Globally With Todd Rose of InMobiIf we look at the modern-day business world, the more demanding the role is, the fancier and shorter the title is. But it's different in the case of Todd Rose of InMobi. Therefore, we asked him to join us on this episode of The Marketing Rapport and tell us more about his job title: SVP of Global Business Development and GM of Identity and Addressability.Todd shares his teams' areas of focus and the challenges they tackle. He also discusses the past, present, and future of InMobi. Finally, he lists questions every company eager...2022-12-0124 minThe Marketing RapportIntroducing The Marketing Rapport with Matt Lohman, Managing Director of Verisk Marketing SolutionsMatt Lohman is the Managing Director at Verisk Marketing Solutions, a business unit of Verisk formed by the merging of Jornaya, Infutor, and Contact State. We’re also happy to have him as our very first guest on this episode of The Marketing Rapport podcast.Matt, along with our host Zora Senat, Chief Commercial Officer with Verisk Marketing Solutions, share the story behind how this new business unit came to be and what marketers can expect from the resulting merger. Considering the company is very consumer data-focused, Matt and Zora talk about the importance of data in to...2022-11-1620 min
The Marketing RapportA Holistic Approach to Data Governance with Christine Frohlich, Head of Data Governance at Verisk Marketing SolutionsOur movement through the digital space doesn't go unnoticed. On the contrary, our digital footprints are all over the internet, and companies use them to offer their products or services. But if they want to operate legally, businesses must comply with data privacy regulations. That's why the most reputable companies and those aspiring to become such pay a lot of attention to data governance. In this episode of Identity Revolution, Infutor’s host Eric Gastevich welcomes Christine Frohlich, the Head of Data Governance at Verisk Marketing Solutions. The two discuss data governance and its three core...2022-07-2131 minFNO: InsureTechEp 181 – Verisk President, Property Estimating Solutions, Mike FultonRob and Lee talk with return guest Mike Fulton, President of Property Estimating Solutions at Verisk. Verisk is a leading data analytics provider serving customers in insurance, energy, and specialized markets, and financial services. In the annual tradition, we talk with Mike again, discussing Xactware, Elevate, post-pandemic workplace, and even some alma mater talk! Learn more about Verisk at https://www.verisk.com. Like what you hear on FNO: InsureTech? Know someone who would be a great guest for the podcast? Let us know: Email our Technical Producer at amuya@alacritysolutions.com.2022-06-2152 min
The Marketing RapportPrivacy, Security, and Data-Driven Success with Colin Marden, Senior Solutions Architect at Amazon Web ServicesInformation is the most valuable asset in the contemporary (business) world, and every company aspiring to stay relevant in the market — regardless of its industry — must become data-driven. However, such an endeavor requires companies to not only have teams and access to tools but also a culture that values data. Therefore, the sooner organizations acknowledge the power of data, the sooner they can start working on these three prerequisites for their operations' long-term success. In this episode of Identity Revolution, Colin Marden, a Senior Solutions Architect at Amazon Web Services, joins Infutor’s host Eric Gastevic...2022-06-0933 min
The Marketing RapportHow an Audience-First Strategy Provides Better Customer Service With Nola Solomon of CriteoThe AdTech industry includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. As technology grows, it changes consumer habits, and so, the advertising industry also changes significantly. As a result, AdTech companies and marketing organizations need to adapt.But how do you successfully service customers as a retargeting company? How do you engage with customers to convince them to buy your product or service? Maybe it's best to become a commercial media platform.In this episode of Identity Revolution, Infutor’s host Cory Davis welcomes Nola So...2022-05-1917 min
The Marketing RapportUsing a Consumer-Driven Approach to Get the Most Out of Programmatic With Katherine Strieder of MiQProgrammatic advertising allows tech companies and marketers to reach customers in new ways, quickly, and at scale. And without a doubt, it's become one of the most indispensable tools to target the right audience.But, at the end of the day, we need to understand that consumers come first, which is why we should be driven to do what's best for them.In this episode of Infutor’s Identity Revolution podcast, our host Cory Davis welcomes Katherine Strieder, the Global Chief Product Officer at MiQ, a programmatic media partner for marketers and agencies. They talk ab...2022-05-0530 min
The Marketing RapportUsing CTV Measurement to Create a Better Experience and Collect Valuable Data With Tal Chalozin of InnovidOver the last decade, there has been a significant shift from linear TV to CTV. And this transformation has allowed marketers to collect more data while providing a better user experience.But what will the future of CTV advertising look like?In this episode of Infutor’s Identity Revolution podcast, our host Cory Davis welcomes Tal Chalozin, the CTO and co-founder of Innovid, an adtech firm focused on the creative optimization and measurement of video ad serving. They talk about the inevitable switch from linear TV to CTV, why measurement will play a crucial part in...2022-04-2124 min
The Marketing RapportUsing Data to Drive the Success of Your Business with Viva ChuDigital transformation is not a new concept anymore, and many organizations are embracing the digital age to connect with their audiences by incorporating the newest technologies into their business processes and jumping on board the latest trends.But without data, every strategy is just a shot in the dark; as our guest today puts it, your data is the key to your company's success.In this episode of the Identity Revolution podcast, Infutor host Fred Pfeiffer welcomes Viva Chu, the Co-Founder and CEO of Good Boy Studios. They chat about the importance of first-party data...2022-04-0726 min
The Marketing RapportUsing Retail Media Ads to Optimize the User Experience With Allysun Lundy of Publicis CommerceRetail media networks are growing in popularity, and retail giants like Amazon and Walmart are leading the way in the newest retail media trends.But how can brands leverage retail media advertising to tap into user data and optimize their campaigns?In this episode of the Identity Revolution podcast, Infutor’s host Cory Davis welcomes Allysun Lundy, the VP of Retail Media Strategy at Publicis Commerce. They talk about the future of retail media, how to spend effectively on ads, and what makes retail media ads so impactful.The views, thoughts, and opinions ex...2022-03-2318 min
The Marketing RapportBalancing Data Privacy with the Optimal Customer Experience with Anthony Katsur of IAB Tech LabThe modern era and digitalization have caused many issues around user data and privacy. And although users never seem to give consent for collecting and then selling their data, why do they tend to see so many ads tailored specifically for them?Advertisers and companies claim that user data helps them offer a better customer experience. But the truth is, it opens the door to many questions concerning internet privacy, and users don't feel confident giving out their information to third parties. At the end of the day, we're obliged to accept the cookies on each website...2022-03-0326 min
The Marketing RapportProviding Personalized, Relevant Experiences with Ian Dewar of VF CorporationWith the arrival of information technology, it's become more crucial than ever for companies to understand their customers and provide personalized shopping experiences, and that's where user data comes into play.But personalization goes beyond simply using your customer's name in an email or following up on their purchases.In this episode of the Identity Revolution podcast, Infutor’s host Eric Gastevich welcomes Ian Dewar, the Global Director of Consumer Analytics at VF Corporation. They discuss what personalization is all about, how customer information can help drive brand loyalty, and how to use data to un...2022-02-1742 min
The Restoration & Remediation Ask the Expert PodcastsClaims Estimating Q&A: Trends, Best Practices and Verisk Elevate Preview With Mike FultonClaims estimating and the software used to facilitate it are critical elements of property restoration. With Verisk Elevate around the corner, we invited Mike Fulton, president of Verisk Property Estimating Solutions, to talk trends and innovations in estimating, ongoing areas of interest among contractors like Xactimate pricing, the impact of external forces like inflation on property claims, educational highlights for Elevate 2022, and the details of an Xactware rebrand.2022-02-0141 min
The Marketing RapportIdentity Revolution 2021 and What to Look for in the Year AheadThe views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING...2022-01-2707 min
The Marketing RapportDiscussing the Key Changes and Emerging Trends in Marketing with Marty Kihn of SalesforceMarketing has always had one purpose — promote a brand and attract more customers. And although that goal has remained the same, the marketing approach has significantly changed over the last 20 years. Earlier, marketers used to be obsessed with celebrities and their lives; today, we're talking about IT, MarTech, and data science when it comes to marketing.But what do modern marketers use to achieve their goals? Can they rely entirely on machines, artificial intelligence, and platforms like Salesforce CDP, or do they need to understand data science and implement it in their strategies? Well, that depends on th...2022-01-1320 min
The Marketing RapportHow to Offer a Great Customer Experience in an Increasingly Data-Driven World With Tom Cutshall of Boss LeadsNo matter the market or industry, everything revolves around consumer data. And if you want to yield better results for your business, it all starts with data.But consumers are more aware than ever of the value and power of their data. That's why businesses need to prepare to offer a better experience, provide more value to their customers, and keep up with the latest trends in data analytics. In this episode of the Identity Revolution podcast, our host Fred Pfeiffer welcomes Tom Cutshall, the CMO of Boss Leads.They get into customer e...2021-12-2224 min
The Marketing RapportAchieving Exponential Growth by Staying Customer-Centric with Tony Newcome of ActiveCampaignProviding excellent customer experience and meeting clients' needs is the number one priority for every reputable company aiming to grow. But what's the formula for seamless customer experience?First, you need to be where your customers are and determine your KPIs. This is the only way to provide high-quality messaging and distribute it through adequate channels. In this episode of Identity Revolution, Infutor’s host Cory Davis welcomes Tony Newcome, the CTO of ActiveCampaign. Together they discuss the past, present, and future of ActiveCampaign, what distinguishes them from competitors, the importance of building meaningful relationships wit...2021-12-0225 min
The Marketing RapportHow to Follow Your Passion and Create Your Dream Job With Julian Zilberbrand of ViacomCBSA prerequisite for a happy life is a clear line between personal and professional life. But what if you love your job so much and you can't help but blur the line?If that's so, follow your passion. Be open to learning and listening. There might be some truth in the saying: ''Choose a job you love, and you'll never have to work a day in your life.''In this episode of Identity Revolution, Infutor host Cory Davis welcomes Julian Zilberbrand, EVP Advanced Media at ViacomCBS. 2021-11-1627 min
FNO: InsureTechVerisk AVP of Claims Automation & Partner Strategy, Tony TriolaJoin Rob and Lee on this week’s episode as they talk with return guest, Tony Triola! Tony has made the jump from carrier to vendor, jumping into a new role as AVP of Claims Automation & Partner Strategy at Verisk. With a team of nearly 9,000, Verisk helps customers make crucial decisions every day about risk—with greater precision, efficiency, and discipline. As one of the leading data analytics providers serving customers in insurance, we’re excited to learn Tony’s new role and so much more. Join Tony, Rob, and Lee as they discuss: Tony’s n...2021-11-1240 min
The Marketing RapportHow to Create Quality Content for a Captive Audience with Andy Plesser of Beet.TVVideo marketing is a powerful tool. Viewers retain 95% of a video message, but only 10% of what they read. But media professionals can't just throw a video together and expect it to be effective. You still have to provide quality content to an audience who cares to view it. There are few in our industry who do this better than Andy Plesser, founder and CEO of Beet TV. In this episode of Identity Revolution, Andy talks with host Cory Davis about his experiences creating video series and other media specifically for media professionals. He sh...2021-10-2821 min
The Marketing RapportUsing Predictive Data to Help Patients Get Healthier with Derek Rucker from Carrot HealthYou can go to the hospital and see inside your body with different kinds of imagery. Surgery can be performed with pinprick holes and lasers. What used to kill us can now be treated in an afternoon thanks to technology. But somehow, data science and predictive analytics in healthcare hasn’t changed much in the last 50 years. While the technology and its applications have evolved, sources of data remain limited, with your doctor still making predictions about your future health based on what you report when you're in the office twice a year. Unfortunately, healthcare has been slo...2021-10-1225 min
The Marketing RapportDiscussing CRM Strategy with the Denver Broncos’ Analyst Matt SullivanThe NFL season starts today! Of course, we're kicking off the season opener with a little chat about consumer data. After a year that was particularly challenging to the Sports & Entertainment sector, people like Matt Sullivan, CRM analyst for the Denver Broncos, had to get creative about new revenue streams and building stronger, more personalized fan experiences.For example, while it may be a blow to people who collect ticket stubs, digital tickets do more than saving paper. They contribute to the data that experts like Matt use to make decisions about everything from sponsorships to fountain...2021-09-0932 min
The Marketing RapportDiscussing the Data Integrity with Scott McKinley from TruthsetAll data is not created equal, and no one knows it better than Scott McKinley, founder and Chief Executive Officer of Truthset, a data intelligence company that evaluates the validity of consumer data.In Infutor’s latest episode of Identity Revolution, host Cory Davis chats with McKinley about the challenges presented by inaccurate data and how understanding the degrees of accuracy in your data can lead to better outcomes, something he experienced while serving as Executive Vice President at Nielsen.McKinley also talks about the importance of accuracy over scale. He also discusses how the di...2021-08-2624 min
The Marketing RapportDiscussing the impact of COVID on Lead Generation and the Home Services Space Marketing with Steve DeZara of Think UnlimitedWhether we’re discussing traditional or digital advertising, data plays a critical role in finding the right customer in the right place at the right time, and closing the loop on measurement and attribution. In the case of home services, the value of data comes down to how effective you are at managing your Cost Per Lead and Return on Advertising Spend.In Infutor’s latest episode of the Identity Revolution podcast, Steve DeZara, Chief Executive Officer and Co-Founder of Think Unlimited, talks about advertising strategy pre-internet and digital marketing’s impact on the home services industry and CO...2021-08-1225 min
The Marketing RapportDiscussing the Future of Data, Marketing, and Ad Tech With Jess Simpson of Publicis MediaDelays in third-party cookie deprecation, iOS 14.5, CCPA, GDPR, and other privacy regulations have kept us on our toes. But what can we expect in the data and Ad Tech space in the next five years?Jess Simpson is the Senior Vice President of Verified Tech and Identity at Publicis Media. With 16 years of experience in marketing and product strategy, advertising technology, customer-centric platforms, and thought leadership, Jess is the driving force behind the verified and consulting teams within her company. Her job comprises structuring business and technical strategies, business use cases and requirements, privacy by design frameworks...2021-07-2723 min
"World of DaaS"Scott Stephenson (CEO of Verisk): How Data Sharing Transformed InsuranceScott Stephenson, CEO of Verisk (NASDAQ: VRSK), talks with World of DaaS host Auren Hoffman. Verisk Analytics is a $28 billion market cap data analytics company. Scott joined Verisk from BCG in 2001, was promoted to CEO in 2013, and doubled Verisk’s annual revenue to almost $3 billion since then. Auren and Scott discuss Verisk’s founding as a nonprofit, its role as one of the first InsureTech companies, how data sharing transformed the insurance industry, what went into building a successful data contributory model, and more.World of DaaS is brought to you by SafeGraph. For more episodes, visit safe...2021-07-2259 min
The Marketing RapportDiscussing Early-Stage Investing in Marketing and Media Technologies with Eric FranchiEarly-stage venture capitalists face some difficult choices when selecting a winning startup. The market opportunity, management team, and viability of the concept are primary ingredients that influence investment decisions, but the complexity that stems from starting a business in a rapidly expanding and changing market, creates opportunities for big wins in a VC’s portfolio.Eric Franchi is a Partner at MathCapital, a very active and successful early-stage venture capital firm focused on the digital transformation of marketing and media. With about 45 companies in its portfolio, the firm has focused its investments in CTV, identity, commerce media, an...2021-06-2925 min
The Marketing RapportDiscussing the Positive Correlation Between External Data Sources and Successful Outcomes With Omer HarCollecting relevant data and implementing it into business strategy is a superpower all companies want and few have mastered. Enter Mr. Omer Har, the Co-founder and CTO of Explorium. Omer and our host, Cory Davis, discuss the importance of data in today's business world with use cases including risk assessment, fraud prevention and lead scoring. As Omer explains, most companies work only with first-party data instead of focusing on data acquisition strategies. Luckily, Explorium is here to help them out."What we're about is giving them automatic access to thousands of different data sources and not only...2021-06-1519 min
The Marketing RapportDiscussing the Future of Global Publishing With Matt Barash of ZeotapThe global market is becoming increasingly restricted and regulated. Walled gardens are dominating the web and consumer privacy is front and center in any discussion concerning the future of advertising. This level of complexity isn’t new to AdTech/MarTech, and some companies like Zeotap continue to thrive amongst the chaos and spin up innovative solutions that enable businesses to build on a nucleus of first-party data and win themselves.Matt Barash joins our host, Cory Davis, to discuss his role and experience at Zeotap. Matt is the SVP Global Publishing + Platform Partnerships at Zeotap, where he ov...2021-05-2724 min
The Marketing RapportDiscussing the Impact of COVID-19 on Consumer Behavior and Retail with Heidi BaileyWhat does the future look like for Retail? Is traditional in-store shopping a thing of the past? According to Heidi Bailey, VP, Futures & AI at The Integer Group, people still want to visit stores. Of course, there have been shifts in consumer behavior business owners should not neglect, but embrace. In this Identity Revolution episode, our host Fred Pfeiffer and guest Heidi Bailey discuss how COVID has given a new meaning to digital connections. People have embraced the advantages of the online world, but once things go back to normal, even those who were not f...2021-05-1125 min
The Marketing RapportDiscussing a Future Without Third-Party Cookies with Nick Jordan of Narrative I/OIt's the end of the third-party cookie as we know it. Undoubtedly, Google is priming new strategies including the launch of FLoC (Federated Learning of Cohorts). But what is FLoC exactly, and how does it stack up to third-party cookies? Today's guest has some answers.Nick Jordan is the Founder of Narrative I/O, a data streaming platform that simplifies the buying and selling of information by eliminating the inefficiencies in data transactions. Their goal is to fuel cutting-edge data strategies, monetize valuable data assets, and power innovation and growth. With a background in...2021-04-2719 min
The Marketing RapportDiscussing How UID 2.0 Helps Consumers, Companies with Bill MichelsData is an essential factor in decision-making. Companies leverage third-party software to access vital information and use them to improve their business practices. But what about identity? How do companies understand its role?Bill Michels, a GM at Trade Desk, introduces Unified ID 2.0, a "cookie sync" solution that helps different parties understand the identity of who's on their webpage. Cory and Bill discuss the vital importance of identity and how companies should leverage it to offer their content and improve their advertising practices.In this episode of the Identity Revolution podcast, Bill Michels will reveal...2021-03-2322 min
The Marketing RapportDiscussing the Role of Data in the Mortgage Industry with Kenon ChenData has become an integral part of businesses operated nowadays. Therefore, we shouldn't underestimate its power now, when most businesses have been affected by the pandemic and every resource matters. In the mortgage industry, data can be of much help. But is it enough?Kenon Chen from Clear Capital mentions the importance of incorporating big data, machine learning, analytics, and artificial intelligence (AI) in the mortgage industry. He claims that these resources can help all parties, facilitating the process of buying, renting, or valuing the property.In this episode of Identity Revolution, you will get...2021-03-1620 min
The Marketing RapportUncovering Permission-Based Marketing with Brian Garofola, CTO of VibesHow is mobile marketing evolving as more modern platforms push SMS? Brian Garofola, the CTO of Vibes, talks about the types of communication that can help you stand out in a crowd. The native New Yorker, living in Chicago now, gives us insights into the possibilities of mobile marketing and the importance of SMS in the industry. Text messages enable companies to have accessible, simple 2-way communication with their customers to improve their satisfaction, trust, and loyalty.In this episode of Identity Revolution, Brian Garofola discusses the future of marketing with host Cory Davis, touching o...2021-02-2421 min
The Marketing RapportSafeGraph CEO, LiveRamp Co-Founder Auren Hoffman Explores MarTech data ecosystemIn this episode of Identity Revolution, Auren Hoffman, SafeGraph CEO and LiveRamp co-founder, talks about the mission and goals of SafeGraph, presents the benefits of Placekey, and gives predictions of the data ecosystem. Auren and his host, Cory Davis, discuss the expansion of companies offering different services, tools, and analysis within the data world. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This po...2021-02-0918 min
The Marketing RapportHubSpot's Scott Brinker Discusses the MarTech RevolutionWhy is the overall MarTech ecosystem important for business and marketing? What does the future of ‘no-code’ hold? And can ad agencies develop their own in-house software? Who better than Scott Brinker (the mastermind behind the Marketing Technology Landscape) to answer these questions for us?As a leading figure in the MarTech space, Scott explains how marketing has evolved during the last few years. What once was a consistent industry now has seen an incredible digital revolution, especially in how marketers harness technology to improve their results. According to Scott, the pandemic caused a shift in prioritization and...2021-01-2526 min
The Marketing RapportKendall Peters of the Minnesota Vikings Discusses Teamwork in the Analytics SpaceHow come a basketball player became a part of a football team? If players compete on the field, does that mean they are competing off the field too? Kendall Peters answers these questions. Once a basketball player, and today the manager of sales, analytics, and engagement at the Minnesota Vikings, Kendall explains the importance of getting to know the fans and finding channels to communicate. The coronavirus outbreak has changed how we play games, but fans are still looking for ways to stay connected with their favorite teams. In this episode of Identity Revolution, Kendall ta...2021-01-1127 min
The Marketing RapportUsing Data to Understand User Behaviors With Dennis Hecht of Farm Journal MediaIt’s safe to say that the agriculture industry is getting more and more innovative thanks to data analytics experts like Dennis Hecht.As the Vice President of Business Intelligence at Farm Journal Media, the nation’s recognized leader in agriculture content, data, and business insights for agribusiness professionals, Dennis leads a team of data engineers, data scientists, and data product strategists.Looking back on his previous experience in the industry, Dennis talks about the most important CRM components - managing and understanding attributes that can quantify and qualify a lead. “The data-driven business is all ab...2021-01-0518 min
The Marketing RapportUsing AI to Predict Consumer Behavior in an Ethical Way with Andy Rossmeissl of FaradayIt didn't take long for Andy Rossmeissl to realize AI’s potential for predicting most consumer decisions. As the co-founder and CEO of Faraday, an end-to-end AI platform that transforms customer data into actionable predictive insights, Andy's AI software has "made hundreds of billions of predictions for hundreds of consumer brands.""AI is really just the newest and best way to solve problems that growing companies have faced for decades," Andy says. With huge companies like McDonald's already spending $300 million on AI to help customize their menu for each customer, brands can't ignore prediction software for...2020-12-1620 min
Mere ChristiansScott Stephenson (CEO of Verisk Analytics)Jordan Raynor sits down with Scott Stephenson, CEO of Verisk Analytics (VRSK), to talk about how to cultivate innovative ideas, how Christians can be both “ambitious and humane” in business, and the story that convinced Scott to say the name of Jesus whenever possible, even when leading a public company.Links Mentioned:Scott Stephenson on LinkedInVerisk AnalyticsForbesZero to OneBCGN.T WrightChristianity for Modern PagansHow to Be an Antiracist
2020-12-0247 min
The Marketing RapportUsing Data To Increase Innovation In a Century-Old Industry With Xavier Riley of Standard IndustriesOn any given day, you can probably find Xavier Riley tinkering with the data.As the Head of Digital Strategies and Innovation at Standard Industries, the world’s largest waterproofing and roofing company, Xavier commands the company’s data bank — its central repository for data.Now, Standard Industries is the holding company for GAF and BMI, two of its operating companies that are well over 100 years old. So how do you use data in such, well, old companies and industries?Xavier’s mission is to make data accessible to everyone at the company, and folk...2020-11-1123 min
The Toy Book Podcasts by Adventure Media & EventsPower Kid Podcast: Fighting Knockoff Toys with Robert Cook of Verisk Financial G2In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Robert Cook, sales manager at Verisk Financial G2.
Cook and his team help manufacturers protect themselves from the ever-present risk of knockoffs, counterfeit, and copycat products. They also provide guidance to assist companies in their efforts to avoid copycat situations in the first place.
During the show, Cook and Albritton discuss the staggering extent to which copycats run rampant in the toy industry and the dangers that counterfeit products pose to kids. Additionally, the duo discusses the...2020-07-0732 min
Artemis Live - Insurance-linked securities (ILS), catastrophe bonds (cat bonds), reinsuranceTom Johansmeyer, PCS (Verisk), talking silent pandemic risk, reinsurance and insurance-linked securities (ILS)We spoke with Tom Johansmeyer, Head of PCS (a Verisk unit), to explore a number of issues related to the global coronavirus pandemic. Johansmeyer explained the concept of silent pandemic risk and the threat it can pose to insurance and reinsurance portfolios, as well as the important role of hedging, including ILW's and the potential ramifications of Covid-19 for the ILS and reinsurance community.2020-04-2519 min