Shows
Your Branding Playbook12. DEBRIEF: AI Influencers are taking over!Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces. AI continues to help us all with our jobs and businesses, but carefully constructed personas online are becoming the next evolution of technology. Major brands like Prada and Spotify are jumping on the bandwagon, pumping millions of dollars into collaborations with AI influencers. So what are the advantages, and where is the ethical line drawn? All will be discussed in this episode. If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.lin...
2024-03-2716 minYour Branding Playbook11. TACTICS: Brand Collaborations - why they work and what to considerWelcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces. Collaboration has been everywhere, from Barbie to the Matildas… but what makes a good collaboration? And what should you consider when looking at going down the collaboration path? Abhay and Holly discuss this and more in this week’s episode. If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the t...
2023-11-0215 minYour Branding Playbook10. TACTICS: Why some digital projects fall shortWelcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces. The team explores the reasons why digital products fall short of expectations, including one example that blew out a budget by more than $50 million! Abhay shares his valuable tips and tricks to guarantee success for your next digital project. If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be ab...
2023-08-1810 minYour Branding Playbook9. TACTICS: How to be the best online brandWelcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.Abhay and Holly break down what some of the best global online brands do well, and how you can apply their models to your own business. If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.
2023-08-0215 minYour Branding Playbook8. TACTICS: Branding coloursWelcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.The colours you choose for your brand are not just to help you stand out from the crowd. Abhay and Holly explore the psychology, subconscious messaging and emotions your brand colours can evoke, and how to choose colours that work in both online and offline mediums. If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and exp...
2023-07-1812 minYour Branding Playbook7. TACTICS: Branding TouchpointsWelcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.Branding touchpoints are the keys to brand recognition, but many businesses fail to prioritise this. Abhay and Holly explore how branding touchpoints affect sales, the relationship touchpoints can create with your customers, and how to optimise it within your strategy. If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team migh...
2023-06-2614 minYour Branding Playbook6. DEBRIEF: Adobe Firefly (AI Art Generator)Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.AI is popping up everywhere, especially in the digital and marketing space. Abhay and Holly unpack Adobe’s creative AI offering and compare to what’s already on the market. The pair discuss how else AI might be used in the coming months, and whether it will actually make service providers a whole lot more valuable. If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit ht...
2023-06-1228 minYour Branding Playbook5. TACTICS: eCommerce PlatformsWelcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.eCommerce has dominated business since 2020, but there’s much more to selling online. Abhay and Holly unpack the challenges eCommerce businesses face, the choices of platforms businesses have at their disposal to sell online, and some of Abhay’s personal favourites that he uses with his clients.If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit https://vesanique.com to learn more about digital strategies and ex...
2023-05-3113 minYour Branding Playbook4. DEBRIEF: ChatGPTWelcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.Today we explore the world of ChatGPT, including what it actually is, how you can use it in your business, and how it’s already making waves in the world. Abhay Khanna unpacks the pros and cons of the AI model, and discusses the potential future application of it. If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn...
2023-05-2131 min
Your Branding Playbook3. TACTICS: Website BasicsWelcome back to Your Branding Playbook, the podcast that breaks down digital and branding into bite-sized pieces. Today we unpack why every business should have a website, when you should look to own your domain name, how to start the process of creating a website and when you should engage a professional like the team from Vesanique! If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team migh...
2023-04-2812 min
Your Branding Playbook2. TACTICS: Branding 101Welcome back to Your Branding Playbook, the podcast that breaks down branding and digital into bite-sized pieces. Today we cover the basics of branding, why it’s important for your business, the pros and cons of doing your own branding, and what to do when you’re ready to engage a professional in this space. If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team can take your busi...
2023-04-2010 min
Your Branding Playbook1. Your Branding Playbook IntroductionWelcome to the first episode of Your Branding Playbook, the podcast that breaks down branding and tech into bite-sized pieces. Meet your hosts - Holly Ferling and Vesanique Managing Director Abhay Khanna. Holly is a presenter, while Abhay is the Managing Director of Vesanique, with more than ten years of experience working in the digital space, Throughout this season, there will be three types of episodes: tactics, debrief & spotlight. A big thank you for tuning in to Your Branding Playbook. If you’d like to continue the conversation, connect with Abhay Khanna on Linke...
2023-04-2005 min