Shows
Resilient Entrepreneurs155: Peggy Sullivan: Beyond BusynessWhat if the secret to achieving more is doing less? In this episode with Vicki and Laura, we focused on the lie we've all been sold - that busyness equals success. Our guest, Peggy Sullivan, bestselling author and TEDx speaker (with over 1 million views), shares her deeply personal wake-up call that exposed the cost of overworking. That sent her on a mission to show other women how you can reclaim your time, energy, and joy.
Peggy shares her three-step "Busy-Busting" framework:
đSubtraction â eliminate low-value tasks stealing your focus
đMojo Making â daily rituals that boost ener...2025-08-0143 min
Resilient Entrepreneurs154: Sreyna Rath: Co-founder Jaimee AI Companion for WomenWhen ChatGPT told our guest Sreyna Rath she was âgood at baking,â she didnât just get annoyed⌠she built Jaimee, the worldâs first female-focused AI companion. In this episode, we (Vicki and Laura) sat down with Sreyna to unpack what happens when you stop trying to fit in and start building something the world really needs. From battling imposter syndrome as a woman coder in a man-tech world, to being OK with the haters, and inviting an innovative and ethical advisory board, this conversation is as bold and honest as it gets.
We talk about:
đWhy...2025-07-2548 min
Resilient Entrepreneurs148: The Entrepreneur's Guide to AI and AuthenticityDownload Your Free LinkedIn to Latte Method Here: https://www.twofouronetraining.com/linkedinlatte
AI is everywhereâand if youâve felt unsure about how to stay real in a world full of bots, youâre not alone.
In this episode, we (Vicki and Laura) talk honestly about what it feels like to be real entrepreneurs in an AI-saturated space. No scripts. No filters. Just the real stuff thatâs on our minds too.Â
Youâll hear:
đWhy authenticity still mattersâmore than everÂ
đHow comparison and fear creep in when tech moves fast...2025-06-1832 min
Resilient Entrepreneurs146: Early Entrepreneurial SparksEver wondered what separates entrepreneurs from everyone else? This special compilation episode reveals the fascinating childhood stories of successful entrepreneurs who showed business flair from an early age.
Who youâll meetâŚ
The Youngest Nurse Aide in New Zealand Mia Munro's determination at 15 to break age barriers in healthcare - her passion still drives her outcomes today.
From Soviet Secrecy to Success Eugenia Oganova was giving paid consultations at 14... in a country where entrepreneurship was illegal. Her underground business story will amaze you.
The $10 Lesson That Changed Everything Cindy Jordan thought she...2025-06-0629 min
Resilient Entrepreneurs140: Arch Downie: Find Your True WorthIn this compelling episode of Resilient Entrepreneurs, Laura and Vicki chat with Arch Downie, a coach who helps people become better versions of themselves after experiencing his own journey of transformation. After 23 years in the corporate world and several interstate moves, Arch found himself suddenly retrenchedâand with that job loss came a crisis of identity. His powerful story of rebuilding his sense of self and discovering his mission to help others offers valuable insights for entrepreneurs at any stage of their journey.
Some Key Points of Conversation..
Navigating Identity Loss:
Arch shared; "When I lo...2025-04-1848 min
Resilient Entrepreneurs139: Procrastination & PerfectionismYou donât have to get it perfectâyou just have to get it going. Success comes from taking action, even when it feels messy or imperfect.
In this episode Vicki and Laura keep it real - with their own experience of procrastination and perfectionism - and the mindset traps that keep us entrepreneurs spinning our wheels - perfectionism, procrastination, and the underlying fear of something!
Youâll hear:
Why perfectionism isnât the badge of honour you thought it was (itâs actually holding you back)
The sneaky link between procrastination and fearâand how to b...2025-04-1620 min
Resilient Entrepreneurs137: Plan for SuccessWhat if the difference between a thriving business and a stalled dream isn't talent or luck, but simply a plan? Vicki and Laura share why having a strategic launch plan is critical for new entrepreneurs who feel overwhelmed by marketing decisions.
Drawing from years of experience, we explain why your initial launch period offers a unique opportunity to capture attention â and how most entrepreneurs waste this golden moment. We have an all-too-familiar story about a client who attracted great media attention when they first launched their business, yet worked with us a year later saying "nobody knows ab...2025-04-0913 min
Resilient Entrepreneurs135: Say Yes to YouFinding Your Purpose, Beating Entrepreneur Doubt
What happens when you dare to say "yes" to yourself? We, Vicki and Laura tackle the purpose question that haunts many entrepreneurs and share how to overcome the self-doubt holding you back.
Vicki reveals that what others called "brave" business moves were simply moments of saying yes to herself. Laura acknowledges the vulnerability in sharing your purpose: "I still feel hesitation because of that insecurity - is it big enough? Is it important enough?"
The episode includes a grounding meditation with Vicki challenging listeners to practice self-reflection...2025-04-0215 min
Resilient Entrepreneurs133: Begin Here or Fail LaterAre you stuck in the idea phase of your business? You're not alone. A staggering 90% of business ideas never make it to launch due to fear, inaction, or lack of strategy. In this 1st episode with Vicki and Laura, we focused on Resilient Entrepreneur's Academy's core mission: helping you break through the barriers that keep your brilliant ideas from becoming reality.
If you're stuck in the planning phase of your business, this episode offers practical guidance on moving from idea to successful launch. By understanding the strategic foundations of marketing, you'll gain the confidence to take action...2025-03-2611 min
Resilient Entrepreneurs129: Jose Berlanga: Purpose Through PainWe, Vicki and Laura, sat down with Jose Berlanga, an entrepreneur whose journey is nothing short of extraordinary. At just four years old, Jose survived a devastating accident in Mexico that left him for dead with 3rd degree burns over his whole body. Against all odds, he defied expectations, one hour at a time, and by dreaming and hoping he turned his challenges into a purpose. Joseâs early struggles shaped his mindset, taught him resilience, and pushed him to dream beyond his circumstances - and now heâs sharing his experiences and great business advice through the business books...2025-02-2842 min
Resilient Entrepreneurs125: Adam Marburger: You're the ProblemIn this episode, we sit down with Adam Marburger, a powerhouse serial entrepreneur who owns and operates multiple successful businesses. Adam shares his journey, packed with hard-earned lessons and insights on scaling, securing funding, and mastering sales.
One of Adamâs key messages? Business is all about your mindset. He breaks down how shifting your mindset can make or break your success, the strategies heâs used to build and grow his businesses, and why sales is a non-negotiable skill for any entrepreneur.
Adam has also authored, Youâre the F***king Problem: A Guide to Get...2025-01-3133 min
Resilient Entrepreneurs121: Big Plans for 2025 â Are You Launch Ready?Episode 121: Big Plans for 2025 â Are You Launch Ready? In this episode, co-founders Laura and Vicki pull back the curtain on their exciting plans for 2025! From the much-anticipated Launch Ready online course to coaching programs designed to help you ditch overwhelm and crush your business goals, theyâre bringing everything you need to take your entrepreneurial journey to the next level. Tune in for an inspiring chat about mindset, overcoming obstacles, and why support and resources are game-changers for launching (or relaunching) your dream business. Ready to embrace your inner entrepreneur in 2025? Letâs do this!2025-01-0613 min
Resilient Entrepreneurs120: The âPause EffectâOur experience as entrepreneurs and coaching others is that there is power in a pause. Now is always the best time to bring rest, mindfulness, and reflection into our business. Business and life are one for entrepreneurs, there is rarely separation. As your co-hosts of this podcast, Vicki and Laura share their experience and personal practices for balance vs burnout, and we share how weâre âbraggingâ our way to greater impact! Catch this episode as youâre considering your intentions for the year ahead.2024-12-3012 min
Resilient Entrepreneurs110: Jean-François Lappas: Find Your Purpose In Business Through VulnerabilityIn this conversation, coach and founder of the WABYA platform, Jean-François Lappas gets real about burnout, vulnerability, trusting yourself and self-realisation. Itâs a deep and captivating conversation - where he also coaches our co-host Vicki and asks both hosts to share vulnerable stories of their own.
We talk about how trust and vulnerability are the key to finding your purpose - if you want the questions to ask yourself to connect with your purpose - listen in, JF shares those questions.
This episode is packed with coaching richness - if youâre even sligh...2024-10-1845 min
Resilient Entrepreneurs101: Highlights from BermudaWith this highlights reel we pay homage to the Bermuda entrepreneurs who have featured in the 100 episodes of the show over the last two years. We started this Resilient Entrepreneurs podcasting journey with them, in our home base of the small island of Bermuda and now weâre truly international, with co-host Laura living in Bermuda and Vicki in Brisbane, Australia.Â
Highlights of these Bermuda business founders are featured in this episode:
Rose Zuill, Co-founder, DavidRose Jewellery
Kidist Emery, Founder, Salon Pink
Nico Bean, 14 -year-old âart-repreneurâ and owner, Flow By Nico
Michelle Viera, Co-founder, Soltrino
Coral Wells...2024-08-0918 min
ABWilson's Heart of the Matter21. From Bermuda to Australia: Vicki Abrahamâs Story of Resilience, Connection and Making a DifferenceSend us a textIn this episode of ABWilson's Heart of the Matter, host Aderonke Bademosi Wilson interviews Vicki Abraham, a coach and connector. Vicki describes herself as a connector because she enjoys bringing people together and using her words to connect people to thoughts and ideas. She also discusses her belief in being a queen, taking charge of her life, and helping others. Vicki shares three interesting things about herself, including being a former marathoner, a trained yoga instructor, and having lived in seven countries. She also talks about her recent accomplishment of...2024-08-0237 min
Resilient Entrepreneurs93: Author & Speaker, Jeanne Collins: Two Feet In for Life-Work BalanceIn this conversation, Vicki and Laura interview Jeanne Collins, an award-winning interior designer and author of the memoir 'Two Feet In, Lessons from an All-in-Life.'
Jeanne was fired from the corporate world at 50 and is building a lifestyle business helping other women find resilience and life-work balance. She talks about the different ways we can define success - it's not always about revenue - and we touch on networking and staying focused on what's working well. If you're thinking about podcasting yourself, listen in, Jeanne has some great advice here. And on life-work balance, Jeanne shares...2024-06-1439 min
Resilient Entrepreneurs86: Author Nick Jonsson: Solving Executive LonelinessThe saying goes, "It's lonely at the top", and let's not take that lightly. In this episode, Vicki and Laura meet Nick Jonsson, #1 International Best-Selling Author of 'Executive Loneliness. The 5 Pathways to Overcoming Isolation, Stress, Anxiety and Depression in the Modern Business World' . It may surprise you to hear the statistics about how widespread and serious loneliness is as a global health issue.
Nick shares his personal journey and how his experience led him to be helping others. By the end of this episode you may be asking yourself whether hard work is all that we're led to b...2024-04-2646 min
Resilient Entrepreneurs32: Conversations with Laura & Vicki: Your Business vs Artificial IntelligenceIn this podcast episode, we delve into the topic of artificial intelligence (AI) and its applications in marketing. We acknowledge that for some listeners, this may be their first introduction to the various uses of AI, while others may already be familiar with them. We emphasise that despite some fears and concerns about AI, it is an incredible tool that can make our lives easier, faster, and better. We discuss...
The adaptability of people to the new technologies
ChatGPT as a language model trained by OpenAI for content creation brainstorming
ChatGPT's capability to access the entire history of...2023-03-1625 min
Resilient Entrepreneurs22. Practicing Resilience; Insights from EntrepreneursWe donât know if youâve been naughty or nice, but we do know youâve been resilient! As entrepreneurs this year, we reckon we all showed a little (or a lot) of resilience - including you!Â
Every week weâve talked with entrepreneurs about resilience, from Bermuda, Brisbane, Singapore and New Zealand and theyâve shared stories from the heart about business.Â
Hereâs your gift - 25 minutes of inspiring insights from 18 Resilient Entrepreneurs, on what resilience means to them.
We hope youâve had a great year with all your wins and learnin...2022-12-2324 min
Resilient Entrepreneurs17: "I'm not an Entrepreneur" - Marty LewisDo you struggle with calling yourself an "Entrepreneur?" This episode's podcast guest admits he struggles with it - he calls himself a consultant.
We start this episode with a fun and spirited debate! Hey if we're not having fun in business, we're taking it all too seriously. Martin Lewis founded Orb Services, a Brisbane business consulting firm that specialises in supporting small business owners with:
âď¸ How to achieve business excellence, product pricingâď¸ Creating efficiencies, how to prioritise workloadâď¸ Getting stuff done, scaling and having a realistic view of the future. This conversation...2022-11-1755 min
Resilient Entrepreneurs16: Cabin Crew to Leadership Consultant, Felicity LerougeIn this episode you'll take a leadership journey with the Founder and Leadership Development Consultant of Phenomenal People, Felicity Lerouge. Felicity has worked with corporate clients such as British Airways, Guinness World Records, Costa Coffee, Royal Bank of Scotland as well as startups, some small to medium enterprises and non-profits.
Specialising in heart-centred leadership, she uses proven methodologies such as Dr. Joe Dispenza's neurochange solutions, and scientific principles from Heartmath Institute.
Felicity recently migrated to New Zealand from the UK and in this episode we exchange views on resilience, failure mindset, the neuro-pathways of the comf...2022-11-1037 min
Resilient Entrepreneurs15: Finding Work-Life Balance with Sandra DeSilvaSandra DeSilva is the Founder, CEO and Chief Software Architect of Nova Ltd, a software engineering and consulting firm she started in 2006. Nova provides bespoke software development solutions primarily to the reinsurance and capital markets sectors worldwide. She has worked with billion dollar reinsurance startups and has driven the innovation and execution of large enterprise software systems including assisting global Silicon Valley startups. Her repertoire also includes working for companies that developed software that was deployed to NASA and the Pentagon.Â
She learned early on, the know-how, insights and techniques for building quality engineered systems which formed t...2022-11-0333 min
Resilient Entrepreneurs14: Thoughts on Property Development & Personal Development from Dr Dionne PaynDr. Dionne Payn is a speaker and author of E.T.H.I.C.A.L Property Investing, the Busy Professionals Guide to Double-Digit Returns from Affordable and Sustainable Homes.
Tune in to Episode 14 to hear Dionneâs thoughts on:
 The importance of leaning in to personal development when building a business
 How business growth invites personal growth
 The power of community and how 2000 people in a small village stood up for change and won!
 The fear of selling and the mindset shift to overcome the fear
 Being of service and making money at it - itâs the...2022-10-2733 min
Resilient Entrepreneurs13: "Opportunity is everywhere!" with Michelle WhiteMichelle White, owner of Executemps shares examples in this episode how opportunity presents itself everywhere, when we're ready to see it and say yes! She bought the business just weeks before the 2020 global pandemic shutdown and has gone from strength to strength. Tune in to hear Michelle's views on business, she talks about..
Acknowledging all the little skills that you've learned along the way - it all leads to opportunities - often when we least expect them.
Opportunity is born from relationships. Just be you, be your true self with people and they value who you are and wh...2022-10-2027 min
Resilient Entrepreneurs12: Building your Business by Solving Real Problems with Abigail Chee, a Parent Coach.Itâs not unusual for an entrepreneur to start many different businesses, some grow and others donât, itâs all part of the process.
Abigail Cheeâs story is a great example of that; a secondary school teacher by profession, she has tried her hand at many businesses while also raising her children. What makes Abigailâs current business as a Parent Coach different, is that sheâs finally found the sweet spot - the place where her skills, passion and personal experience overlap to create great value for her clients, and she finds it most rewardin...2022-10-1339 min
Resilient Entrepreneurs11: Conversations with Laura & Vicki: Double-down for a RecessionBy all accounts in the news we're heading for a global recession - which is why right now is the best time to be an entrepreneur!While everyone else is tightening their belt and contracting as a small business owner (or side hustler), we have a window of opportunity to build and prepare for the inevitable growth spurt that will come immediately after this downturn.
We're not economists but we have first hand experience and help clients to launch and grow their business whatever the economy says. Tune in to hear why we think it's time...2022-10-0634 min
Resilient Entrepreneurs10: Fill the Gap, Learn to Fail and Be Resilient with Coral WellsIn this episode you'll hear from award-winning Coral Wells, crowned Woman of the Year and the Most Inspiring Woman in Information and Communications Technology (ICT) by the Bermuda Government. She is also Executive Director of the Technology Leadership Forum, owns a software development company and a cybersecurity company, and she describes her day job as the charity she founded, called Connectech, which teaches and prepares kids for careers in technology.
We talk with the self-taught programmer about:
Juggling all her businesses and how she does it - including how she accelerated through the pandemicÂ
Why it's importa...2022-09-2929 min
Resilient Entrepreneurs09: Passion & purpose saved this businessWhen you think of business as a well-seasoned traveller, you are resilient! Being on standby in an airport means you'll get to your planned destination, even if it's not the way you expected.
In this podcast Michelle Viera reveals her success secrets from her years of experience as an entrepreneur. Owner of a retail store and a fitness instructor, she thrived through the pandemic - here's how!2022-09-2228 min
Resilient Entrepreneurs08: Starting Young! A 14 years old 'art-repreneur'.Nicoâs secrets to success as he juggles his business and his schoolwork at 14-years-old, is probably his keen time management, his superpower of being organised and his interest in long-term planning. This young art-repreneur is creating unique works of art, managing his marketing, attracting media attention, setting up sales distribution channels and creating Instagram reels that âgo viralâ! He explains what he does to create a big hit reel (we can all learn from this young man). We were proud to interview our youngest ever Resilient Entrepreneur, and heâs in our Two Four One family, Laura Be...2022-09-1421 min
Game Changers With Vicki AbelsonPeter Riegert Live On Game Changers With Vicki AbelsonPeter Riegert Live on Game Changers With Vicki Abelson
Stories, stories, and more stories, one better than the next, all fantastical! Peter Riegert exceeded my high expectations and thatâs an exceedingly tall order.
Somehow 2 hrs and 45 min flew by in an instant, yet at the same time, we got to know so much about Peter, his life, his work, his thoughts, his heart, and his art.
From the Bronx boy playing stickball to marching with Martin, who had a dream, to an underachieving student, teacher, and waiter, Bella Abzug, to improv, War Babies to Peterâs first resume and head...2022-09-082h 45
Resilient Entrepreneurs07: Conversations with Laura & Vicki: 5 Key Principles to being ResilientWithout resilience, weâd all quit! Whatâs interesting about resilience is that everyone defines it differently. Does resilience mean pushing through the tough times or easing up when you need to? Both!
In this episode we share the 5 keys to resilience as we see it - and as weâve experienced it in our lives and in our business. These 5 things are what we work on every day to keep building our own resilience. Tune in to find out what they are and share with us, do you do these things too?
We believe resilie...2022-09-0624 min
Resilient Entrepreneurs06: Profitability, Scaling Your Business and How To Bring Your Best with Kidist EmeryOur guest today is Kidist Pinky Emery, owner of the award-winning salon pink and a speaker and leadership mentor for team-based businesses. In this episode, we talked about how she managed through the pandemic and how it changed her business model for the better. We talked about how to keep your confidence when you're in business for yourself. We also talked about how she brings her 50% to the table every day by making sure that she pours into herself first before pouring into others. It counts even more than usual when you're running your own show!
Kidist's...2022-09-0131 min
Resilient Entrepreneurs05: Conversations with Laura & Vicki: How's "work" going?Entrepreneurship is a roller coaster, sometimes you're riding high and the clients are coming in, and the money's coming in, and everything is booming and then there's other times that It can be a struggle.
In this episode, let's connect on how Vicki and Laura surpass those trying times as entrepreneurs and how to move forward from those around you that's still wasn't convinced on what you're doing as an entrepreneur.
If you loved this episode weâd love you to review on apple pods or give us a star rating on spotify and tell yo...2022-08-2321 min
Resilient Entrepreneurs04: The Human Reinvention FormulaMia Munro is the Founder at The Human Reinvention Academy, and a Mentor & Business Strategist. Mia is a three-time Amazon Best-Selling Author, and an International Speaker.
She has created leading edge methodologies for the reinvention of humanity. We go into some of that in this episodeâŚ
We also spoke with Mia about tangible ways to be resilient.. including how to thrive on every level. Her book âThe Human Reinvention Formulaâ is available on Amazon - and weâve included a special gift for our listeners from Mia - her e-book free.Â
https://thehumanreinventionacademy.com/giftfo...2022-08-1628 min
Resilient Entrepreneurs03: Surviving a Global Economic Crisis with Rose ZuillRose Zuill was fired from her first job⌠and youâll never guess why! She later built a career in corporate HR and took the plunge to quit her job and go full time in her own business. Now sheâs celebrating her 10th anniversary as co-founder of a leading luxury jewellery studio, DavidRose, based in Bermuda, and doing business internationally.
Rose, like many small business owners was hit hard by the pandemic lockdowns in 2020 and here she shares how she navigated through it, and what she's doing now for future growth.Â
We talked to Rose about what resil...2022-08-0329 min
Resilient Entrepreneurs02: How to Get Back Up When You Fall with Vicki AbrahamFrom the darkest depths of a deeply personal business failure to co-founding a successful marketing company, Two Four One, Vicki Abraham has lived a life of constant change.
In Bermuda Vicki is a well-known TV and radio news anchor and producer and for the last 15 years has worked for herself as an entrepreneur in Bermuda, Australia, South Africa and the UK.Â
In this episode, Vicki talks about the life-changing story of one woman's journey from the brink of complete failure and despair, to finding her feet and regaining her confidence to co-found a successful startup.
...2022-08-0329 min
Resilient Entrepreneurs01: The Art of Resilience with Laura BellWhile most kids mow their neighbours' lawns for pocket money, Laura Ann Bell, the brilliant graphic designer and brand strategist of Two Four One, as a kid she would make her cash by fixing lawnmowers for the neighbours!Laura, who is celebrating ten years as an entrepreneur, explains what true independence is like.Through this Resilient Entrepreneurs audio series, we'll be interviewing business owners to learn more about them and their adventures. We start with Laura. 2022-08-0326 min
Level Up Your Marketing with Vicki & LauraSeason 4 SummaryThis season's Level-Up Your Marketing podcast has been a fun ride and in this episode we look back at all of the tools and tactics we've discussed and how it fits into the bigger picture.
Although it's the season finale it's a great place to start - you can pick and choose which episode to listen to next! Enjoy.
Have marketing questions? Drop us a note on social media @twofouronebranding - weâll get right back to you.
If you like this and want to work with Vicki & Laura, you'll find them at...2021-04-0241 min
Level Up Your Marketing with Vicki & LauraThe Measure of SuccessAre you spending money on areas of marketing that aren't bringing you any real return on investment? Do you know which of your marketing efforts are really paying off well?
In this episode we'll talk through why it's important to keep an eye on your marketing numbers so you can be sure that you're not spinning your wheels with no return or reward. Marketing can be time consuming, and you want to know that it's paying off.
So please lean in, listen in and level up!
Have marketing questions? Drop us a note...2021-03-2642 min
Level Up Your Marketing with Vicki & LauraEpisode 11. The Value of Thought LeadershipYou've heard people referred to as a thought leader but have you ever considered that you might be one? A thought leader is someone with a positive reputation for helping others with their knowledge and insight.
Listen in to learn how YOU can become a thought leader in your space.
Have marketing questions? Drop us a note on social media @twofouronebranding - weâll get right back to you.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to ch...2021-03-1941 min
Level Up Your Marketing with Vicki & LauraEpisode 10. How to Handle Bad - When it all Goes Wrong!Vicki and Laura are not all about doom and gloom but in this episode youâll find us talking about how to handle PR when things go wrong. It can be large or small, a mistake or a crisis and to you the business owner it will likely feel worse than it is.Â
Tune in to know how to react and how to prepare for when it seems like the âsky is fallingâ!
Have marketing questions? Drop us a note on social media @twofouronebranding - weâll get right back to you.
If you like...2021-03-1241 min
Level Up Your Marketing with Vicki & LauraEpisode 9. Think Like a JournalistOnce you know how journalists think you will never need to pitch again!
Every business owner can become familiar and confident with media relations and this episode of Level-Up Your Marketing with Vicki & Laura will help you get there.
As former journalists with several years of experience, we share writing tips and thoughts on how to âhook and keepâ your reader or viewer engaged from one paragraph to the next.Â
A journalist knows what makes a good story and what people want to read and hear about.
Sit back, listen in an...2021-03-0643 min
Level Up Your Marketing with Vicki & LauraEpisode 8. Publish Your GiftAll successful small business startups have a gift to share with their audience, their customers, their community, heck the world! How good are you at sharing that gift beyond your inner circle of existing clients?
Lean in and listen in to this episode for ideas on how to publish your gift so that you can make a difference with what you do, for even more people.
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with...2021-02-2642 min
Level Up Your Marketing with Vicki & LauraEpisode 7. Surprise and Delight for LoyaltyYou're likely familiar with the marketing strategy to 'surprise and delight' and there's a science behind it. There's a reason for doing it and in this episode of Level-Up Your Marketing with Vicki & Laura, we share a little insider information about the value of surprise and delight and why it should feature in your plans for 2021 and beyond.
We'll share ideas of how you can use this strategy and a good mindset to adopt when executing it. Tune in!
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to...2021-02-1942 min
Level Up Your Marketing with Vicki & LauraEpisode 6. Everyone Has a Story, Tell YoursA kid who fixed neighbour's lawnmowers for money at age 10 who went on to become a creative mastermind and successful entrepreneur working with Bermuda's biggest brands... and a kid who grew up without a TV who became a television reporter and producer!
These are the stories of Vicki & Laura and in this show they'll help you define what makes up your own story, and they offer advice on how to use it effectively in your marketing.
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.2021-02-1241 min
Level Up Your Marketing with Vicki & LauraEpisode 5. Fables, Fantasies and Folklore in MarketingSince time began storytelling has held a powerful place in communications. Stories can conjure images and feelings, trigger the imagination and inspire action.
In this episode we share some of the reasons that stories hold such power... listen in.
Once upon a time...
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing...2021-02-0541 min
Level Up Your Marketing with Vicki & LauraEpisode 4. The Power of CollaborationYou're sitting on a great business idea but you don't want to tell anyone in case they steal it and do it for themselves. In this episode of Level-Up Your Marketing we discuss how to get great value from collaborating on ideas, events, projects and promotions.
Our own personal story is one where our startup success was only possible through collaboration and today we're sharing many of the reasons why there is power in collaboration. So if you'd like to know more, lean in, listen and level-up!
Have marketing questions? Drop us a note on...2021-01-2945 min
Level Up Your Marketing with Vicki & LauraEpisode 3. Ready, Set, LaunchOne of the most commonly overlooked steps when launching a business or a new product is to first build your audience.
It can result in a failed launch and a broken spirit. In this episode we'll share more about this and other mistakes that when you're aware of the, you'll be able to avoid.
A launch campaign should be fun and exciting. Listen in to make yours more fun and fulfilling. We share stories and examples of the importance of testing your product or service before launch.
Plan for success⌠and enjoy memorable ef...2021-01-2245 min
Level Up Your Marketing with Vicki & LauraEpisode 2. Make a Plan and Get ResultsDid you know that 93% of New Year's resolutions fail by January 15?
How can we become more successful? It's no wonder dreamers get a bad name. Because dreams without plans are just that dreams, no action, just a wonderful wish.
So start this year by setting goals to achieve your dream, then make a plan to achieve those goals. That's what this episode is all about. It's exciting to think that we really can do whatever we set our intention to. 2021-01-1644 min
Level Up Your Marketing with Vicki & Laura4. MASTER YOUR MARKETING MINDSET - VICKI ABRAHAM & LAURA BELLHave marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league2021-01-1014 min
Level Up Your Marketing with Vicki & Laura3. MASTER YOUR MARKETING MINDSET - VICKI ABRAHAM & LAURA BELLHave marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league2021-01-1015 min
Level Up Your Marketing with Vicki & Laura2. MASTER YOUR MARKETING MINDSET - VICKI ABRAHAM & LAURA BELLHave marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league2021-01-1014 min
Level Up Your Marketing with Vicki & Laura1. MASTER YOUR MARKETING MINDSET - VICKI ABRAHAM & LAURA BELLHave marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league2021-01-1014 min
Level Up Your Marketing with Vicki & LauraEpisode 1. Set Yourself Up For Success in 2021Itâs this time of year when we start thinking ahead - dreaming - planning - scheming! What can we manifest in the coming year?
Well weâre discussing exactly that in this podcast - what does it take to set yourself up for success this year? What kind of business are you shaping? How do you make that happen?
Weâll share with you what each show of the season will be about, to tease you with some fresh ideas. Weâre live on IBGR radio each week and the show is released as a new po...2021-01-1045 min
Level Up Your Marketing with Vicki & Laura3. TOP 10 TIPS FOR CLIENT ENGAGEMENT - WITH LAURA & VICKIWhat does it mean to engage your clients and why do we care?
Listen in to this show to discover more about audience engagement by being authentic you and share some vulnerabilities. We discuss the power of storytelling & sharing behind-the-scenes content. As well as the value of building brand ambassadors.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure...2021-01-0814 min
Level Up Your Marketing with Vicki & Laura4. TOP 10 TIPS FOR CLIENT ENGAGEMENT - WITH LAURA & VICKIWhat does it mean to engage your clients and why do we care?
Listen in to this show to discover more about audience engagement by being authentic you and share some vulnerabilities. We discuss the power of storytelling & sharing behind-the-scenes content. As well as the value of building brand ambassadors.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure...2021-01-0814 min
Level Up Your Marketing with Vicki & Laura2. TOP 10 TIPS FOR CLIENT ENGAGEMENT - WITH LAURA & VICKIWhat does it mean to engage your clients and why do we care?
Listen in to this show to discover more about audience engagement by being authentic you and share some vulnerabilities. We discuss the power of storytelling & sharing behind-the-scenes content. As well as the value of building brand ambassadors.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure...2021-01-0814 min
Level Up Your Marketing with Vicki & Laura1. TOP 10 TIPS FOR CLIENT ENGAGEMENT - WITH LAURA & VICKIWhat does it mean to engage your clients and why do we care?
Listen in to this show to discover more about audience engagement by being authentic you and share some vulnerabilities. We discuss the power of storytelling & sharing behind-the-scenes content. As well as the value of building brand ambassadors.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure...2021-01-0814 min
Level Up Your Marketing with Vicki & Laura4. UNDERSTANDING METRICS & ANALYTICS - LAURA BELL & VICKI ABRAHAMKnowing what's working in your marketing and what doesn't is a good start to being able to do more of the things that drive results and less of what doesn't. Listen in to this podcast for some dos and don'ts, why's and why not's.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...2021-01-0715 min
Level Up Your Marketing with Vicki & Laura3. UNDERSTANDING METRICS & ANALYTICS - LAURA BELL & VICKI ABRAHAMKnowing what's working in your marketing and what doesn't is a good start to being able to do more of the things that drive results and less of what doesn't. Listen in to this podcast for some dos and don'ts, why's and why not's.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...2021-01-0714 min
Level Up Your Marketing with Vicki & Laura2. UNDERSTANDING METRICS & ANALYTICS - LAURA BELL & VICKI ABRAHAMKnowing what's working in your marketing and what doesn't is a good start to being able to do more of the things that drive results and less of what doesn't. Listen in to this podcast for some dos and don'ts, why's and why not's.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...2021-01-0714 min
Level Up Your Marketing with Vicki & Laura1. UNDERSTANDING METRICS & ANALYTICS - LAURA BELL & VICKI ABRAHAMKnowing what's working in your marketing and what doesn't is a good start to being able to do more of the things that drive results and less of what doesn't. Listen in to this podcast for some dos and don'ts, why's and why not's.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...2021-01-0714 min
Level Up Your Marketing with Vicki & Laura4. THE WORLD OF ADVERTISING - VICKI ABRAHAM & LAURA BELLKeep in mind the five key principles to advertising when you set your strategy and you'll be on the road to success. We discuss them in this episode.
We also talk about a concept known as 'affective conditioning'... it's a simple technique that is widely used and may help you to level-up your ad campaigns.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.2020-12-0614 min
Level Up Your Marketing with Vicki & Laura3. THE WORLD OF ADVERTISING - VICKI ABRAHAM & LAURA BELLIf you're putting your advertising dollars into paid search rankings you may be alarmed to hear that 70-80% of users ignore sponsored search results.
So what's a business to do to get the results you want? Listen in for our discussion on effective advertising strategies.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club...2020-12-0614 min
Level Up Your Marketing with Vicki & Laura2. THE WORLD OF ADVERTISING - VICKI ABRAHAM & LAURA BELLIn this episode we debunk some myths around advertising - do you have the mindset that so many business people have around advertising?
Don't throw good money into what doesn't work, tune in, change a couple of things and start to enjoy better results.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find us at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...2020-12-0614 min
Level Up Your Marketing with Vicki & Laura1. THE WORLD OF ADVERTISING - VICKI ABRAHAM & LAURA BELLThere are so many ways to advertise, and in the next 4 episodes we explore which methods to use when and why.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!
https://www.twofouronetraining.com/level-up-league2020-12-0614 min
Level Up Your Marketing with Vicki & Laura4. MAKE YOUR WEBSITE WORK FOR YOU - VICKI ABRAHAM and LAURA BELLDoes your website cover the Golden Rules and do you know that it's working for you?
Don't miss out on the straight forward fundamentals from this episode, that may just be the difference between good and GREAT!
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may...2020-11-2615 min
Level Up Your Marketing with Vicki & Laura3. MAKE YOUR WEBSITE WORK FOR YOU - VICKI ABRAHAM and LAURA BELLEven if you have a website you're happy with, we invite you to listen in to this episode. Laura, the Queen of branding & design talks us through some key elements to ensuring your website is on brand and showing your business in the best possible light.
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun...2020-11-2614 min
Level Up Your Marketing with Vicki & Laura2. MAKE YOUR WEBSITE WORK FOR YOU - VICKI ABRAHAM and LAURA BELLAre you setting up your website and you find it all a bit overwhelming? We get it, you're in business to do what you do best and this website, tech, marketing may feel like a bit too much.
That's why we break it down for you in this episode into easy bite-sized info and next steps so you can avoid the overwhelm!
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll...2020-11-2614 min
Level Up Your Marketing with Vicki & Laura1. MAKE YOUR WEBSITE WORK FOR YOU - VICKI ABRAHAM and LAURA BELLYou may already have a website or perhaps as a startup business it's the next thing on your list.
In this show we talk about the basics of a great website, branding your site and some Golden Rules and Level-Up tips!
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find us at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...2020-11-2614 min
Level Up Your Marketing with Vicki & Laura4. RELATIONSHIP BUILDING & LIST BUILDING VICKI ABRAHAM & LAURA BELLWhen we're building lead lists it's easy to get caught up in the numbers but remember this. Every name on your list is a human with opinions, desires and needs. As marketers it's our job to help people see how what we do will meet their needs and improve some aspect of their life.
Tune in to this episode for a summary of relationship building and list building - oh, and take us up on the challenge at the end! Drop us a note on social media @twofouronebranding - and tell us what small things...2020-11-2615 minLevel Up Your Marketing with Vicki & Laura3. RELATIONSHIP BUILDING & LIST BUILDING VICKI ABRAHAM & LAURA BELLIf you want to know more about 'lead magnets' and be inspired with creative ways to use a webinar for list building, this is the episode for you.
Drop us a note on social media @twofouronebranding - we're happy to answer your marketing questions.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!2020-11-2614 minLevel Up Your Marketing with Vicki & Laura2. RELATIONSHIP BUILDING & LIST BUILDING VICKI ABRAHAM & LAURA BELLAre you effectively growing your list of leads so that you have a warm audience to email updates and promotions that generate client loyalty?
80% of retail professionals indicate that email marketing is their greatest driver of customer retention.
Listen in to this episode for 10 Strategies to building an effective list and keep levelling-up your game!
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may...2020-11-2614 minLevel Up Your Marketing with Vicki & Laura1. RELATIONSHIP BUILDING & LIST BUILDING VICKI ABRAHAM & LAURA BELLDid you know that worldwide, there are approximately 2.3 BILLION social media users and more than 3.8 BILLION email users?
In this show we talk about the power of email marketing and ways to grow your customer list and leads list, while developing a relationship with your audience.
Tune in to this podcast for Level-Up Tips for effective marketing that gets results.
Vicki & Laura facilitate online marketing training, coaching and a fun, engaged marketing club called The Level-Up League.
www.twofourontraining.com 2020-11-2614 minLevel Up Your Marketing with Vicki & Laura4.FAST TRACK YOUR SOCIAL MEDIA SUCCESS - VICKI & LAURAIn this episode we wrap up this 4-part show on how to Fast Track Your Social Media Success.
We hope you get some great ideas, inspiration and motivation and put it to good use to get the results you want!
Follow Vicki & Laura on FB & IG: @twofouronebranding2020-11-2414 minLevel Up Your Marketing with Vicki & Laura3.FAST TRACK YOUR SOCIAL MEDIA SUCCESS - VICKI & LAURAWhen you're running a startup business there's always so much to achieve in a day.
In this episode we offer some time-saving tips for using social media effectively, and we cover some 'Doâs and Donâts' that you'll be glad you know.
Follow us on FB & IG and let us know what you think. @twofouronebranding2020-11-2414 minLevel Up Your Marketing with Vicki & Laura2.FAST TRACK YOUR SOCIAL MEDIA SUCCESS - VICKI & LAURASpending time on social media for business can sometimes feel like a worm hole, yet its an important part of marketing and branding.
In this episode we share how you can post with purpose and discuss some of the measurable outcomes that you can achieve when using social media well
We'll also share some Level-Up Tips for increasing social engagement. Tune in and let us know how it works for you.
Follow us on IG: @twofouronebranding2020-11-2414 minLevel Up Your Marketing with Vicki & Laura1.FAST TRACK YOUR SOCIAL MEDIA SUCCESS - VICKI & LAURASocial Media can be a beast of a thing to master with its ever changing tech and trends. This podcast breaks it down nice and easy for those who are starting out in business and want to use marketing tools to get results.
You'll want to know what each social media platform is best for and who hangs out there⌠so you can reach your ideal client.
In the show we discuss some of the measurable outcomes that you can achieve when using social media well.2020-11-2414 minLevel Up Your Marketing with Vicki & Laura4. WHATâS IN A MARKETING PLAN AND WHY - VICKI & LAURAWhat happens if you DON'T have a marketing plan? It's a serious question because many startups don't take the time to do it. Listen in if you dare!
If you like this podcast, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and The Level-Up League membership, visit twofouronetraining.com 2020-11-1814 minLevel Up Your Marketing with Vicki & Laura3. WHATâS IN A MARKETING PLAN AND WHY - VICKI & LAURAWhen you're setting up your marketing plan you are strategizing. Think of it as a simple three-step process.
 RESEARCH: Know who you serve and what they want, know your competition. (WHAT)PLATFORMS & CHANNELS: How will you reach your target audience. (WHERE)CONTENT: Create your campaign, and schedule it in a calendar. (WHEN).
If you like this episode, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and The Level-Up League membership, visit twofouronetraining.com2020-11-1814 minLevel Up Your Marketing with Vicki & Laura2. WHATâS IN A MARKETING PLAN AND WHY - VICKI & LAURAIn tough economic times should you cut your marketing budget? Will you be left behind if you slow down your marketing? We speak to these questions in this episode and offer up some tips on what to spend your budget on when everyone else is tightening their belt.
If you like this, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and The Level-Up League membership, visit twofouronetraining.com2020-11-1814 minLevel Up Your Marketing with Vicki & Laura1. WHATâS IN A MARKETING PLAN AND WHY - VICKI & LAURAA marketing plan is your roadmap to success - and it saves a lot of time and tension by not feeling lost and overwhelmed!
Tune in to this episode to hear why itâs essential to have a marketing plan and to recognize how much time, effort, headaches, money and mistakes you will SAVE by having one.
If you like this, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and The Level-Up League membership, visit twofouronetraining.com2020-11-1815 minLevel Up Your Marketing with Vicki & Laura4. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURAWhen your customers feel that you understand them almost better than they know themselves, when youâve established a deep level of trust with your clients, you've hit a sweet spot in marketing.
In business, good client relationships lead to increased sales and happy, loyal, repeat customers who refer more customers your way - which leads to a satisfying, fulfilling and profitable business for you; a winning combination.
If you like this, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and membership, visit tw...2020-11-0414 minLevel Up Your Marketing with Vicki & Laura3. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURAIf youâre like a lot of startup business owners who find yourself thinking... 'my marketing isnât attracting the volume of customers I expected' or 'my ad copy is weak but I donât know how to improve it', or 'Iâm spending more on advertising and not getting the return I want', these are not uncommon concerns when you're starting out. This episode will ease your headaches when we share why that's happening!Â
If you like this, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses a...2020-11-0414 minLevel Up Your Marketing with Vicki & Laura2. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURAHave you heard about the 'halo effect' in branding? Listen in and you'll discover how it can play a role in the way our clients judge products and brands. Positive impressions go a long way in strengthening your brand, leading clients to be more likely to buy from you.
If you like this connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and membership, visit twofouronetraining.com2020-11-0414 minLevel Up Your Marketing with Vicki & Laura1. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURAAre you starting out in business and want to know how to identify your ideal client and your target market? This is the show for you. Youâll also come to understand why it is important to be clear on this and when you act on your new found clarity, youâll experience the benefits that come from stepping into the shoes of your ideal client.
If you like this show, connect with us, Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and membership info, visit twofouronetraining.com2020-11-0414 minLevel Up Your Marketing with Vicki & Laura4. YOUR BRAND IDENTITY & LOGO - VICKI & LAURAFind out more about what your brand playbook is and why it's key to building a consistent brand. Building a playbook will bring clarity to you, and will easily communicate your brand to anyone you partner with - be that designers, web developers, social media managers, interns and more.
Connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-2314 minLevel Up Your Marketing with Vicki & Laura3. YOUR BRAND IDENTITY & LOGO - VICKI & LAURAIn this episode you'll hear about the power of the colour palette. Colors are important because they can evoke emotions and subconscious reactions. When you understand the psychology of colours your brand will be better positioned to be recognisable and memorable. You might be surprised by some of what you learn here.
Connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-2314 minLevel Up Your Marketing with Vicki & Laura2. YOUR BRAND IDENTITY & LOGO - VICKI & LAURAIn this podcast we talk about the 5 SMART principles of logo design. Whether you're designing your own or you're a startup business ready to brief a designer to get your logo designed, it's an exciting (and intimidating) task. After all, your logo is your brand identity right? Well, in part yes, and with these Level-Up tips on designing a SMART logo, you'll avoid some of the big mistakes people make without even knowing it.2020-10-2314 minLevel Up Your Marketing with Vicki & Laura1. YOUR BRAND IDENTITY & LOGO - VICKI & LAURAWhat's in a name? And how important is your business name? Learn how Apple got its name - and more thought-provoking ideas in this podcast.
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-2114 minLevel Up Your Marketing with Vicki & Laura1. DEEP DIVE INTO YOUR BRAND FOUNDATION - VICKI & LAURAIn this episode we set up Show 2 in Season 3 with a look at your Brand Foundation. When your brand is what people say about you when you're not in the room, there's a lot to consider when you're building your brand. Listen in and level-up!
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1514 minLevel Up Your Marketing with Vicki & Laura2. DEEP DIVE INTO YOUR BRAND FOUNDATION - VICKI & LAURAYour brand is "what people say about you when you're not in the room" and in this podcast we deep dive into this concept, asking you questions like - what do you want people to be saying about you, and how to set yourself up for a strong, impactful brand. Listen in and level-up!
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1515 minLevel Up Your Marketing with Vicki & Laura3. DEEP DIVE INTO YOUR BRAND FOUNDATION - VICKI & LAURAWe all have a favourite coffee shop that's our go-to place but what makes it better than all the other coffee shops in the area?
In this episode you'll get thinking about what makes your business stand apart from others in your industry, so you can build upon those qualities. Listen in and level-up!
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1514 minLevel Up Your Marketing with Vicki & Laura4. DEEP DIVE INTO YOUR BRAND FOUNDATION - VICKI & LAURAYour Brand Foundation is built on your personal and professional values. In this episode we deep dive on how your values translate into good business. If you're looking for brand clarity, this is one not to miss. Listen in and level-up!
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1514 minLevel Up Your Marketing with Vicki & Laura1.LEVEL-UP YOUR MARKETING â AN OVERVIEWWelcome to Level-Up Your Marketing, we're pleased to meet you. We're two gals from Bermuda who take pride in helping startup businesses to level-up on their potential, be bold, reach further and live their best life. It doesn't take a special person to know marketing, anyone can do it if they know how. So grab a cuppa and a notepad, then sit back and enjoy the show!
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1514 minLevel Up Your Marketing with Vicki & Laura2.LEVEL-UP YOUR MARKETING â AN OVERVIEWThis Overview show is made up of 4 segments giving you a heads up on what's coming for Season 3. It's jam packed with goodness!
Laura & Vicki are two gals from Bermuda who take pride in helping startup businesses to level-up on their potential, be bold, reach further and live their best life.
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1514 minLevel Up Your Marketing with Vicki & Laura3.LEVEL-UP YOUR MARKETING â AN OVERVIEWThis is part 3 of the overview of Season 3 - it gives you a heads up on what's coming for the next 12 weeks and it's jam packed with goodness!
Laura & Vicki are two gals from Bermuda who take pride in helping startup businesses to level-up on their potential, be bold, reach further and live their best life, with a specialisation in marketing.
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1514 minLevel Up Your Marketing with Vicki & Laura4.LEVEL-UP YOUR MARKETING â AN OVERVIEWThis is the fourth part of the overview show for Season 3 - it gives you a heads up on what's coming for the next 12 weeks and it's jam packed with goodness!
Laura & Vicki are two gals from Bermuda who take pride in helping startup businesses to level-up on their potential, be bold, reach further and live their best life, with a specialisation in marketing.
If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com2020-10-1514 min
Mind Your BusinessMYB with Jamillah Lodge, Vicki Abraham & Laura Bell (May 28th 2020)Jamillah was joined by Vicki Abraham & Laura Bell of Two Four One, an all-in-one branding agency with expertise in communication, branding, marketing, PR and design. They talked about the importance of marketing in a Covid-19 world and gearing up for the webinar, Get Social & Get Results.2020-07-0334 min