Shows
The Branding Business School Podcast160: How I'm Prepping for Maternity Leave (and Growing Through Hard Seasons)Text a question to Victoria!“If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria MarcouillierWhat if you could step away from your business without missing a beat? Join Victoria as she prepares for her third maternity leave and to enjoy the summer off with her girls. This season finale episode is packed with insights and strategies to ensure your business thrives independently, drawing from her personal experiences with maternity leave years ago. You’ll discover how to identify potential pitfal...2025-05-1444 minThe Branding Business School Podcast159: Luxury Branding 101: How to Position Yourself for High-Ticket OffersText a question to Victoria!“Your brand needs to convey luxury, so people understand why you're charging more.” -Victoria MarcouillierWhat if elevating your brand could skyrocket your revenue? Press play as Victoria revisits a fan-favorite discussion on crafting a luxury brand poised to command premium prices. This episode is a must-listen for those of you ready to raise your prices and match your brand's perception with its true value. Victoria shares actionable strategies to refine your brand messaging, ensuring it speaks the language of luxury and attracts the right audience. Whether you're cont...2025-05-0711 minThe Branding Business School Podcast158. You Don’t Need to Be the Best—You Just Need to Be Someone’s Favorite. Here’s How.Text a question to Victoria!“Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria MarcouillierIf you’ve ever felt stuck in comparison—asking yourself how to compete with someone already doing what you want to do—you're not alone. Victoria shares her personal journey from a corporate web design agency to founding BrandWell, and how choosing to lean into what made her boldly, unapologetically different led to lasting brand clarity and freedom. In this short and sweet episode, you’ll learn why chasing “the best” l...2025-04-3015 minThe Branding Business School Podcast157: Merch Mistakes You're Probably Making | The Do’s and Don’ts of Branded MerchText a question to Victoria!“If you invest in merch that fits seamlessly into somebody's daily life, they're going to reach for it more, which is going to keep your brand top of mind for them.” -Victoria MarcouillierMany think of merchandise as just a fun extra—but for Victoria, that perspective changed when she realized how low-quality merch can actually cheapen your brand. Picture attending an event and getting a trucker hat that perfectly reflects a brand’s vibe. You wear it everywhere—not because you have to, but because it fits your style...2025-04-2318 minThe Branding Business School Podcast156: How I Prep for a Sales Call to Land 5-Figure Design ProjectsText a question to Victoria!“Sales really is not about pressuring at all. It's about clarity, and clarity comes from being prepared.” -Victoria MarcouillierWhat if the key to a successful sales call is not just about selling, but about truly understanding your client’s deepest needs? This episode of The Branding Business School Podcast takes you behind the scenes of how Victoria prepares for calls that average around $10,000 per project. By sharing insights from personal experiences and lessons from a seasoned sales coach, she highlights the crucial role of effective sales preparation and th...2025-04-1641 minThe Branding Business School Podcast155: How The Car Mom Disrupted the Auto Industry—and Helped Me Buy with ConfidenceText a question to Victoria!“When you are a disruptor, there are no rules that you have to follow.” -Kelly StumpeSearching for the best family car? Wondering which SUV fits three car seats safely—or how to make a smart, mom-friendly car purchase without the stress? You’re in the right place.If you’ve been following along on Instagram, you know Victoria has been on a car-buying journey for the past few months. With baby number three on the way, all needing car seats, this decision wasn’t just about featur...2025-04-0934 minThe Branding Business School Podcast154: Exercise, Pregnancy, and Feeling Your Best | BTS of My Third Pregnancy ft. Midwife, Skyler JacobsText a question to Victoria!“It doesn't make sense to me, that you wouldn't move your body in a way to prepare for an event like that, knowing it's going to be the hardest thing that you've probably done or will do.” -Skyler JacobsMotherhood is a journey—one that deserves confidence, grace, and the right support. In this episode, Victoria welcomes back Skyler Jacobs, certified nurse midwife and founder of Well and Worthy Co., to share her deeply personal and professional insights on staying active during pregnancy and embracing a holistic approach to pre...2025-04-0257 minThe Branding Business School Podcast153: I’m Taking My Team to Florida! Prep for Our Company Retreat with Me!Text a question to Victoria!“When you take care of your team, you create a culture of creativity, loyalty, and excitement for the work that you guys are doing together.” - Victoria MarcouillierA well-planned team retreat is more than just a getaway—it’s an opportunity to reignite creativity, strengthen relationships, and align your team with a shared vision. In this episode, Victoria takes you behind the scenes of how BrandWell Designs has embraced retreats as a cornerstone of their culture, from the first retreat in 2021 to the much-anticipated 2025 retreat in Seaside, Florida...2025-03-2638 minThe Branding Business School Podcast152: Standing Out in a Crowded Market – How to Differentiate Yourself When Every Angle is TakenText a question to Victoria!“In a saturated market, the goal is not to compete. The goal is to create your own lane.” -Victoria MarcouillierExplore the art of standing out in an overcrowded market with Victoria as she shares insights from her journey with BrandWell Designs, helping numerous business owners overcome the challenge of brand differentiation. Uncover the secrets to strategic design and brand clarity, emphasizing the importance of understanding your audience and identifying what makes you unique before diving into the visual elements of your brand. Learn how a well-defined internal bran...2025-03-1929 minThe Branding Business School Podcast151: Website Must-Haves for a High-Converting Brand | What Every Service-based Entrepreneur Needs on their SiteText a question to Victoria!What if your business's credibility and growth in 2025 hinged on something as simple as having a website? That's the bold assertion Victoria explores in today's episode, drawing from personal stories, like her sister's harrowing experience of nearly losing her business due to a hacked social media account. Discover why a website is not just an online presence but a critical 24/7 salesperson that protects against the volatility of relying solely on social media platforms. Navigate through the non-negotiables of a high-converting website, emphasizing its role in lead generation and establishing trust with your...2025-03-1229 minThe Branding Business School Podcast150: Why Aren’t They Buying? How to Fix the Sales Slump ft. My Sales Coach, Gwen TinsleyText a question to Victoria!Discover the secrets to maintaining sales momentum during slow periods with the first guest of Season 9, Victoria’s renowned sales coach Gwen Tinsley. Gwen shares her expert strategies for avoiding the dreaded start-stop sales pattern that often plagues entrepreneurs, especially around the start of the year. Discover how consistent lead generation and engaging sales conversations can keep your business on a growth trajectory, even when markets seem quiet. Gwen provides actionable insights into combating potential clients' lack of urgency and ensuring you're always ready to connect with active buyers.Authenticity is...2025-03-0543 minThe Branding Business School Podcast149: The Psychology of Branding | How Emotions Influence Buying DecisionsText a question to Victoria!Unlock the secret to creating an irresistible brand by harnessing the power of emotions. Join Victoria as she returns for Season 9 of The Branding Business School podcast and reveals how top brands like Apple, Nike, and Starbucks build unbreakable bonds with consumers through emotional connections. This episode uncovers the fascinating role of the limbic system in decision-making, proving that feelings often overpower logic in consumer choices. By emphasizing the emotional benefits of your products or services, you can surpass the competition and secure customer loyalty like never before.Navigate the...2025-02-2628 minThe Branding Business School Podcast148: Rebranding & Raising Prices | 2024 Recap + 2025 UpdatesText a question to Victoria!As BrandWell Designs closes the chapter on 2024 and steps boldly into 2025, Victoria returns from a well-deserved break and reflects on a transformative year marked by strategic changes, personal milestones, and significant business growth. Victoria is thrilled to finally share all that has been happening behind the scenes at BrandWell. Starting with a quick 2024 recap, offering a candid look at the highs and lows of the past year Victoria shares exactly what worked and what didn’t, then continues to share how she decided to navigate the challenges throughout the year. Vic...2025-01-2245 minThe Branding Business School Podcast147: Q&A: Starting a Business, Overcoming Imposter Syndrome, My Next Big Goal, and What I’m Struggling with Right NowText a question to Victoria!As we near the holiday season, it’s time to wrap up Season 8 with a pretty little bow! Join Victoria with an exciting Q&A session for the season finale! She’s tackling your burning questions on business growth, team scaling, and personal hurdles. Incredible questions were asked including advice and strategies of starting your own design studio, how to overcome imposter syndrome, and how to know what to outsource to a virtual assistant. On a personal note, you’ll even get an inside look into Victoria’s next big goal and...2024-12-0446 minThe Branding Business School Podcast145: Squarespace vs. WordPress - Which Website Platform is Better for Me?Text a question to Victoria!Explore the ever-popular debate between Squarespace and WordPress, two giants in the web design world, as Victoria shares her personal experiences designing on both platforms! Uncover the strengths and weaknesses of each platform to help you decide which one is the right fit for your business. From ease of use to design capabilities, and from customization options to SEO effectiveness, there is no stone unturned. Whether you're a small business owner or a solopreneur, this episode will equip you with the insights needed to choose the platform that best supports your brand's...2024-11-2027 minThe Branding Business School Podcast144: Pricing Strategy: High-ticket Offers vs. Low Ticket Offers & The Benefits of EachText a question to Victoria!Have you ever considered the profound impact that choosing between high-ticket and low-ticket business models could have on your entrepreneurial journey? From the elevated profit margins and personalized client relationships of high-ticket models like one-on-one coaching to the broad scalability and accessibility of low-ticket offerings such as digital courses, Victoria dissects the advantages and challenges each model presents. Drawing from her own experiences with BrandWell, she illuminates how aligning your business approach with your personal lifestyle and market demands can play a pivotal role in your success.Discover how low-ticket...2024-11-1336 minThe Branding Business School Podcast143: Personal Branding 101: Why Your Story is Your Brand’s Secret Weapon with Roz Miller-ChoiceText a question to Victoria!What if you could transform from a "best kept secret" into the go-to expert in your industry? Join Victoria as she unlocks the secrets of personal branding with the renowned personal brand specialist, Roz Miller-Choice, famously known as the "Expert Maker." Discover how Roz's transition from a television reporter to a leader in personal branding has equipped her with unique insights into helping individuals stand out in a crowded market. Explore her strategies for uncovering and packaging expertise, emphasizing the power of brand positioning and differentiation.Authenticity is key to...2024-11-0653 minThe Branding Business School Podcast142: How to Build a Website that Converts: Website Tips for Service-Based EntrepreneursText a question to Victoria!What if your website could be your top salesperson, attracting and converting leads while you sleep? Join Victoria as she shares how she transformed from a freelance website designer to the founder of BrandWell, all by harnessing the power of a high-converting website. Learn how your site can make a lasting first impression, turn visitors into loyal clients, and significantly boost your income, particularly if you're running a service-based business. Unravel the common traps of endless DIY web design that often amounts to nothing and instead focus on proven strategies that have...2024-10-3032 minThe Branding Business School Podcast141: Do these 6 things BEFORE raising your prices!Text a question to Victoria!Can your pricing strategy speak to your brand? Join Victoria as she unveils the secrets to elevating your pricing game. She explores why aligning your brand with future aspirations rather than past milestones is the ultimate key to success. From a therapist whose outdated website cost her clients to actionable tips on updating your brand's online presence, you'll learn how to set expectations that justify a higher price tag. Discover the six pivotal steps to prepare your audience for increased rates without having to defend them, and how educating your audience through...2024-10-2320 minThe Branding Business School Podcast140: Rest as a Business Strategy | Takeaways From my Husband and I’s Trip Out WestText a question to Victoria!This week, join Victoria as she recounts a memorable trip with her husband, James, spanning Utah, Arizona, and Nevada. This bucket-list adventure was not only a celebration of birthdays and their wedding anniversary, but also a celebration of BrandWell’s sixth year of business! Victoria reflects on how stepping away from the demands of everyday life revitalized their marriage and reminded us of the importance of celebrating milestones. Despite initial anxieties about leaving their girls, Victoria and James embraced the adventure and discovered the joy of seizing unexpected moments.Starting th...2024-10-1640 minThe Branding Business School Podcast139: Building a Strong Brand Through Podcasting ft. My Podcast Manager, Elisa DyerText a question to Victoria!Rebranding a business is never easy, especially when you're caught in the whirlwind of internal struggles and realizations. In today’s episode, Victoria chats with The Branding Business School’s Podcast manager, Elisa Dyer, all about her transformative journey of rebranding her business from a virtual assistant brand to Zealcast Studios—a name that perfectly encapsulates her mission and aspirations. Inspired by a pivotal module on The Art Of Naming at The Branding Business School, Elisa reveals how she overcame the hurdles of merging different aspects of her personality into a cohesive brand...2024-10-0944 minThe Branding Business School Podcast137: Upset Clients | How to Avoid Them & What to do When You Have ThemText a question to Victoria!Let’s be real, no matter how much we try to avoid it, there will always be times when a client isn’t happy. In today’s episode, unlock the secrets to turning challenging client interactions into opportunities for growth and stronger relationships. Learn how to effectively manage and mitigate client dissatisfaction by employing mutual respect, clear communication, and empathy. This episode is packed with actionable strategies such as a thorough vetting process and setting clear expectations from the outset, ensuring that conflicts are minimized and smoother project executions are achieved. Whether it's h...2024-09-2541 minThe Branding Business School Podcast137: Building a Career and Lifestyle to Honor Your Priorities | Welcome to The Branding Business School PodcastWelcome to The Branding Business School podcast, your go-to resource for building powerful, profitable brands while maintaining your priorities. Meet Victoria Marcouillier, your host, brand strategist, and founder of BrandWell Designs. As a mom of two little girls and a seasoned entrepreneur, she's helped countless women create beautiful, strategic brands and websites that not only elevate their businesses but also give them the confidence to command higher prices and enjoy more time with loved ones. Every Wednesday she shares practical advice on branding, marketing, design, and entrepreneurship, making this podcast an essential tool for both new and seasoned entrepreneurs.2024-09-2304 minThe Branding Business School Podcast135: How Your Wardrobe is Impacting Your Brand ft. Hollywood Stylist Dina CerchioneText a question to Victoria!Transform your personal brand with expert insights from Hollywood stylist Dina, who has spent over 25 years transforming celebrities and reality TV guests into style icons. Dina's journey from high school fashion enthusiast to a Manhattan denim brand employee and finally a top stylist in California, offers rich, inspiring stories. She now leverages her Hollywood experience to help modern entrepreneurs, speakers, and coaches create authentic personal brands through style.Discover how style plays a pivotal role in visual and emotional branding. Dina shares the secrets behind creating a cohesive vibe through...2024-09-1151 minThe Branding Business School Podcast134: The Difference Between a Business and a Brand and Why You Need BothText a question to Victoria!What truly distinguishes a business from a brand, and why is it essential to have both? Join Victoria Marcouillier, founder of BrandWell Designs, as she explains the difference between the two and why it really matters to build both. It’s time to understand what is driving your revenue, and contrast it with the magnetic allure of a brand, which creates memorable emotional connections with your audience. Through engaging analogies and compelling real-life examples, you'll discover how transforming a business into a powerful brand can make you the go-to choice for customers....2024-09-0416 minThe Branding Business School Podcast133: How My Summer Off Helped Us 2x Sales | Tips for Maintaining Growth While Taking Time OffText a question to Victoria!Welcome back to The Branding Business School Podcast - Season 8! After a 15-week hiatus, Victoria is thrilled to reconnect with you all and share insights from her unconventional summer. This episode kicks off with reflections on taking time off from BrandWell to spend quality time with her children, embracing a flexible and unstructured work routine. This summer, Victoria decided to eliminate structured meetings and obligations from her calendar, so that she could prioritize being present for her girls. Balancing work and motherhood, especially with young children, poses its challenges, but i...2024-08-2841 minThe Branding Business School Podcast132: 10 Myths You've Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales CoachText a question to Victoria!What if you could double your income with a blend of grit and tenacity? Join us as we welcome back BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley, to the podcast! Gwen shares her compelling story of transitioning careers, her deep-rooted friendship with Victoria and how she helped her find confidence in selling. Together, they discuss strategies for dealing with difficult clients, maintaining pricing integrity, and building confidence in closing sales. This episode is packed with 10 myths that you’ve been told about selling and actionable insights on what...2024-06-1754 minThe Branding Business School Podcast131: Is Work-life Balance Real? A Q&A on Motherhood, Business, Hiring and MoreText a question to Victoria!Season 7 has brought stories from incredible women and solo-casts filled with insights on building a brand and growing a successful online business. As the season comes to an end, Victoria is thrilled to answer YOUR questions that were asked on her Instagram Q&A! Today’s episode covers a range of topics including, motherhood, work life balance, business growth, preparation for maternity leave or an extended leave of absence, hiring a team, and more! Your engagement has been the highlight of the season, and Victoria is already looking forward to returning with a...2024-05-1556 minThe Branding Business School Podcast130: Finding Peace and Confidence Through Pregnancy & Postpartum ft. BirthWell Founder, Shana KosofskyText a question to Victoria!Today’s episode takes you to the other side of the world, in the heart of Jerusalem! Shana Kosofsky, founder of BirthWell, is an ultrasound technician, yoga teacher, and a certified pre and postnatal coach living in Jerusalem, Israel. Shana shares fascinating details of her experience living in Jerusalem during her first pregnancy, and now her second, along with the planning of having the birth of her second baby in Jerusalem. Victoria and Shana continue the conversation around the ways in which Shana is harnessing her expertise and personal experience to bring Am...2024-05-0852 minThe Branding Business School Podcast129: How to Push Through Plateaus & Gain Momentum in Your BusinessText a question to Victoria!Growth doesn't happen over night, we all know that. What we might not realize is that what you do in one season of business, might not work for you in the next season of business. Today, Victoria shares a reminder for all entrepreneurs as she shares an episode from the archives! This episode dives into lessons that Victoria learned after reading the book "Who Not How" and it serves as a great refresher that what got you here, won't get you there.Read the previous show notes here! 2024-05-0121 minThe Branding Business School Podcast128: 6 Steps to Crafting a Brand Identity That Attracts Your Ideal ClientText a question to Victoria!Whether you're distinguishing your personal brand from your business or intertwining the two, this episode is your map to navigating the complex world of brand identity. Inside, you’ll dissect the six pivotal steps to cultivating a brand that not only stands out but stands for something. Learn how Victoria’s experiences with BrandWell have shaped an approach to branding that's about more than just aesthetics—it's about crafting a narrative that holds power and integrity.In a market flooded with noise and competition, Victoria shares strategies to elevate your brand...2024-04-2417 minThe Branding Business School Podcast127: Retreat Recap: Why I Took My Design Team to Nashville for 3 DaysText a question to Victoria!Nashville's vibrant heartbeat set the stage for the third annual BrandWell designer retreat, where creativity and camaraderie fused into an unforgettable weekend. Victoria has returned from an immersive brand experience with her all-female design team, and she’s sharing the highlights with you! From paying homage to Taylor Swift with friendship bracelets and customized acknowledgements, to indulging in designer trivia, to experiencing the local brands of Nashville; this retreat balanced strategic play with heartfelt moments. Wrapping up the weekend, Victoria brought in each of the girls for a mini podcast int...2024-04-1742 minThe Branding Business School Podcast126: Do These 5 Things and Your Customers Will Market Your Business For YouText a question to Victoria!Unlock the secret to turning your customers into your brand ambassadors as this episode revisits the brilliant insights from one of last year's favorite discussions. Victoria channels the wisdom of Mark Schaefer's "Marketing Rebellion" to equip you with five stellar tactics that will not only make your clients adore your brand but also transform them into eager advocates, ready to sing your praises to the world. In the episode, Victoria talks about the enchanting alchemy of customer recommendations, the unbeatable authenticity they bring compared to polished ads, and the little-known truth that...2024-04-1026 minThe Branding Business School Podcast125: I'm Taking My Designers to Nashville! How I'm Prepping for the 3rd Annual BrandWell RetreatText a question to Victoria!Victoria’s spilling the tea on BrandWell's third designer retreat! It's been an incredible journey creating a space where collaboration and like-minded creatives thrive, and this Nashville getaway is BrandWell’s way of saying thanks to the designers, for the late nights and the brilliant designs. With anticipation bubbling, Victoria weaves together the threads of this retreat, from the venue that'll be their creative home to a special photography opportunity, slated to capture the team's essence and sprinkle a little more BrandWell sparkle into the world.When you're part of a te...2024-04-0340 minThe Branding Business School Podcast124: 5 Common Mistakes on Your Website That Are Costing You DearlyText a question to Victoria!Ever wondered if your website is silently sabotaging your business's potential? That's the question we're tackling in this eye-opening episode. Victoria ruffles some feathers as she discusses the pivotal role a strong online presence plays in today's digital marketplace. She’s not holding back as she reveals how a lack of a professional website could mean you're leaving heaps of money on the table. Through personal anecdotes and some tough love, Victoria will show you why your services deserve a platform that speaks volumes of your credibility and helps you command the pr...2024-03-2726 minThe Branding Business School Podcast123: My Current Routine as a Work From Home Mom of 2Text a question to Victoria!Working from home with littles is not easy & your routines are ever changing. Today, Victoria shares her current routine in this specific season of life. Starting from the moment she wakes up until when she goes to bed at night, everything is covered that happens during the course of the day. Victoria dives into how she splits her week up with days that she’s all business versus days that she’s in full mom mode. She shares her fitness routine and how that fits into her days, including her new c...2024-03-2042 minThe Branding Business School Podcast122: Realistic Wellness for Busy Working Women with Author, Nadine Kenney JohnstoneText a question to Victoria!This enlightening conversation with the extraordinary Nadine Kenney Johnstone, takes you on a journey through her life's narrative, from overcoming academic hurdles to flourishing as an award-winning author and holistic writing coach. Listen in as Nadine unpacks the transformational role writing has played in her life, especially through the challenges of infertility leading to writing her empowering memoir, "Of This Much I'm Sure." She also offers invaluable wellness advice for those constantly on the go, ensuring that her insights resonate with everyone, from busy moms to dynamic entrepreneurs.This episode...2024-03-1354 minThe Branding Business School Podcast121: How to Nail Your Next Brand PhotoshootText a question to Victoria!Elevate your brand's visual identity and leverage the power of branding! Today’s episode is a journey through the essentials of brand photography and its transformative power for your business's online presence. Victoria unravels the importance of professional imagery, sharing firsthand insights from BrandWell's own leap into the limelight of major publications. Discover how the right photos can instill trust, professionalism, and set the stage for acquiring high-ticket clients. Victoria is peeling back the layers on how a cohesive visual brand can set you apart from the competition, and why it's crucial th...2024-03-0622 minThe Branding Business School Podcast120: Stop Saying Yes to Everyone With a Debit Card | How to Turn Away Business When It's Not the Right FitText a question to Victoria!Ever found yourself overextended, wondering if taking on that extra client was worth the stress it added to your plate? This week's hot take is a deep-dive into the art of strategic refusal, a counterintuitive approach to scaling your business that may just be the secret sauce you've been missing. How do you say no without burning bridges? Victoria has got you covered with stories from the trenches and tips on managing those awkward conversations with poise. You’ll explore the balancing act of resource management, maintaining team morale, and why...2024-02-2822 min