Shows
The Branding Business School Podcast172: The Entrepreneurial Advice That Shaped 2025 ft Kelly Stumpe, Jessica Marx, Robyn Spangler, and Keri FordText a question to Victoria!What better way to close out the year than with the Season 10 finale of The Branding Business School Podcast! After a year filled with powerful conversations and transformational insights, Victoria is wrapping things up with a highlight compilation of the most impactful moments from 2025 — the clips that made us think deeper, build smarter, and lead more intentionally as entrepreneurs stepping into a new year.In this episode, you’ll hear from Kelly Stumpe (The Car Mom) on disrupting industries, Jessica Marx on scaling strategically from 0 to multi-six figures, Robyn Spangler on b...
2025-12-3147 minThe Branding Business School Podcast171: Timeless Branding: The Strategy Behind Building a Brand That Works 10 Years from NowText a question to Victoria!If you want your brand to feel aligned, elevated, and something you’re still proud of ten years from now, this episode is your blueprint for building it right. In this episode, Victoria shares how to build a timeless brand—one that evolves with your growth instead of holding you back. You’ll learn how to design a brand with true staying power so you’re not constantly rebranding or blending into what’s trending online.Victoria dives into the real reasons why so many brands age poorly and reveals how to avo...
2025-11-1213 minThe Branding Business School Podcast170: The Cognitive Cost of Always-On Entrepreneurship ft. Keri FordText a question to Victoria!As an entrepreneur, have you ever struggled to turn your work brain “off”? Keri Ford is a mom of two, creative director turned award-winning executive coach, and the CEO and founder of Elevate with Keri. She is trauma trained and passionate about nervous system regulation for high-achieving women. Keri helps women bridge the gap between outer achievement and inner peace, teaching them how to build thriving businesses without burning out.In this episode, Victoria and Keri dive into everything from trauma in entrepreneurship to the real cost of always being “on”. K...
2025-11-0538 minThe Branding Business School Podcast169: Is Your Website an Asset or Liability | Why Most Websites Don’t Work (and How to Fix Yours)Text a question to Victoria!Your website might be costing you clients without you even realizing it. Discover how to tell if your website is a true brand asset or if it’s actually a brand liability. As a female entrepreneur, your website is often the first impression your clients have and it can either build trust and credibility or create hesitation that keeps potential clients from booking with you.In today’s episode, Victoria is sharing valuable information to teach you how to make your website work for you, not against you. From designing with...
2025-10-2914 minThe Branding Business School Podcast168: Debunking 10 Common Myths About Selling ft. My Sales Coach, Gwen Tinsley | Selling With Confidence During the Holiday SeasonText a question to Victoria!As we're quickly approaching the Holiday Sales Season, this episode is a great reminder of ten common myths we've been told about selling, that's actually hurting our businesses and our confidence. Originally aired in June 2025, Victoria is joined by BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley. This episode is an honest, energizing conversation about what it really takes to sell with confidence as a female entrepreneur. Gwen opens up about her career transition, the deep friendship she’s built with Victoria, and how she helped her find clar...
2025-10-2252 minThe Branding Business School Podcast167: How Vulnerability Builds Authority (and a Business) ft. The Clear Skin Lab Founder, Robyn SpanglerText a question to Victoria!Have you ever refused to believe “there’s nothing you can do”, especially when it comes to your health? If so, you’ll resonate with Victoria's guest, Robyn Spangler, registered dietitian nutritionist, founder of The Clear Skin Lab, and creator of Rayvi, a mineral-based hydration brand. After battling psoriasis for two years, Robyn took matters into her own hands and found healing through functional medicine. Now, she helps other women uncover the root cause behind their chronic skin issues and reclaim their confidence.In this episode, Victoria sits down with Robyn to...
2025-10-1539 minThe Branding Business School Podcast166: The Truth About Fake It Till You Make It | Why Taking Action is Necessary to Grow Your ConfidenceText a question to Victoria!If you’ve ever caught yourself waiting for the “perfect” moment to launch, post, or raise your prices, this episode is your wake-up call. You’ll hear from Victoria why waiting until you feel ready is the very thing holding you back and how taking imperfect action is what actually builds the confidence you’ve been waiting for. This episode is the reminder that progress doesn’t come from overthinking, it comes from doing.Victoria shares how to spot the sneaky ways perfectionism disguises itself as productivity, and how to replace it w...
2025-10-0817 minThe Branding Business School Podcast165: Growth, Margin, and Playing the Long Game | 3 Things I’m Focusing on as I Turn 33Text a question to Victoria!“One of the biggest lessons that I've learned in my adult life so far is that growth doesn't ever feel easy.” –Victoria MarcouillierThis is a very special week as Victoria is turning 33 and the podcast is turning 5! In this special birthday episode, Victoria gets real about turning 33 and the reflections that come with stepping into a new season of life and business. After five years of juggling motherhood, entrepreneurship, and building BrandWell into a thriving design agency, she shares how shifting gears toward a boutique, higher-touch business model...
2025-09-2919 minThe Branding Business School Podcast164: How I Built BrandWell | From Side Hustle to Multi-6-figure Design AgencyText a question to Victoria!“Pretty brands don’t pay the bills. Branding and Website design without strategy? It may look nice, but they’re not going to convert.” –Victoria MarcouillierEver wonder how BrandWell came to be? Over the last six, almost seven years, Victoria has taken BrandWell from side hustle to a boutique branding and web design agency. For the first time ever, Lauren, BrandWell’s COO, is stepping in as host and is interviewing Victoria on how she got to where she is today! Victoria shares her entrepreneurial journey, from early side h...
2025-09-2450 minThe Branding Business School Podcast163: The Difference Between Wanting It & Working For It | Where Anti-Hustle Culture Gets It WrongText a question to Victoria!“Don't fall into the trap of thinking that you deserve success just because you want it. Yes, you have to want it, but that is what's going to drive the work that's going to get you the thing that you want.” –Victoria Marcouillier Wanting success isn’t the same thing as working hard for it and that’s where so many entrepreneurs get tripped up. This episode may ruffle some feathers, but Victoria is challenging the rise of the anti-hustle movement and reminds you that perseverance, discipline, and resilience...
2025-09-1715 minThe Branding Business School Podcast162: My Birth Story + The Beautiful Chaos of Being a Mom of 3 and CEOText a question to Victoria!“The goal is not balance. The goal is to be present where you're needed most.” –Victoria MarcouillierAnother girl has joined the BrandWell Designs girl gang! Over the summer, Victoria welcomed her third daughter, McKenna Roads, and this episode is all about her beautiful birth story. Within this episode, Victoria is sharing all the highs and lows, from navigating the switch from traditional OB care to a midwife group, to navigating labor without an epidural for some time, to the sweet and special moments of introducing her newborn to her...
2025-09-1048 minThe Branding Business School Podcast161: What It Really Takes to Break $100K, $500K, and $1M in Business Revenue ft. Jessica MarxText a question to Victoria!“Be aware of your competitive landscape, but really focus in on that research and development, your own business, your own personal growth and what you want to do differently within your market.” –Jessica MarxScaling a business from six figures to seven isn’t about hustling harder, it’s about stepping fully into CEO leadership. To kick off this season, Victoria is sitting down with powerhouse business advisor Jessica Marx, a five-time Forbes Business Council member, top female coach recognized by Yahoo Finance, investor, founder of Tailored Premier, and mom of...
2025-09-031h 01The Branding Business School Podcast160: How I'm Prepping for Maternity Leave (and Growing Through Hard Seasons)Text a question to Victoria!“If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria MarcouillierWhat if you could step away from your business without missing a beat? Join Victoria as she prepares for her third maternity leave and to enjoy the summer off with her girls. This season finale episode is packed with insights and strategies to ensure your business thrives independently, drawing from her personal experiences with maternity leave years ago. You’ll discover how to identify potential pitfal...
2025-05-1442 minThe Branding Business School Podcast159: Luxury Branding 101: How to Position Yourself for High-Ticket OffersText a question to Victoria!“Your brand needs to convey luxury, so people understand why you're charging more.” -Victoria MarcouillierWhat if elevating your brand could skyrocket your revenue? Press play as Victoria revisits a fan-favorite discussion on crafting a luxury brand poised to command premium prices. This episode is a must-listen for those of you ready to raise your prices and match your brand's perception with its true value. Victoria shares actionable strategies to refine your brand messaging, ensuring it speaks the language of luxury and attracts the right audience. Whether you're cont...
2025-05-0711 minThe Branding Business School Podcast158. You Don’t Need to Be the Best—You Just Need to Be Someone’s Favorite. Here’s How.Text a question to Victoria!“Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria MarcouillierIf you’ve ever felt stuck in comparison—asking yourself how to compete with someone already doing what you want to do—you're not alone. Victoria shares her personal journey from a corporate web design agency to founding BrandWell, and how choosing to lean into what made her boldly, unapologetically different led to lasting brand clarity and freedom. In this short and sweet episode, you’ll learn why chasing “the best” l...
2025-04-3015 minThe Branding Business School Podcast157: Merch Mistakes You're Probably Making | The Do’s and Don’ts of Branded MerchText a question to Victoria!“If you invest in merch that fits seamlessly into somebody's daily life, they're going to reach for it more, which is going to keep your brand top of mind for them.” -Victoria MarcouillierMany think of merchandise as just a fun extra—but for Victoria, that perspective changed when she realized how low-quality merch can actually cheapen your brand. Picture attending an event and getting a trucker hat that perfectly reflects a brand’s vibe. You wear it everywhere—not because you have to, but because it fits your style...
2025-04-2318 minThe Branding Business School Podcast156: How I Prep for a Sales Call to Land 5-Figure Design ProjectsText a question to Victoria!“Sales really is not about pressuring at all. It's about clarity, and clarity comes from being prepared.” -Victoria MarcouillierWhat if the key to a successful sales call is not just about selling, but about truly understanding your client’s deepest needs? This episode of The Branding Business School Podcast takes you behind the scenes of how Victoria prepares for calls that average around $10,000 per project. By sharing insights from personal experiences and lessons from a seasoned sales coach, she highlights the crucial role of effective sales preparation and th...
2025-04-1639 minThe Branding Business School Podcast155: How The Car Mom Disrupted the Auto Industry—and Helped Me Buy with ConfidenceText a question to Victoria!“When you are a disruptor, there are no rules that you have to follow.” -Kelly StumpeSearching for the best family car? Wondering which SUV fits three car seats safely—or how to make a smart, mom-friendly car purchase without the stress? You’re in the right place.If you’ve been following along on Instagram, you know Victoria has been on a car-buying journey for the past few months. With baby number three on the way, all needing car seats, this decision wasn’t just about featur...
2025-04-0932 minThe Branding Business School Podcast154: Exercise, Pregnancy, and Feeling Your Best | BTS of My Third Pregnancy ft. Midwife, Skyler JacobsText a question to Victoria!“It doesn't make sense to me, that you wouldn't move your body in a way to prepare for an event like that, knowing it's going to be the hardest thing that you've probably done or will do.” -Skyler JacobsMotherhood is a journey—one that deserves confidence, grace, and the right support. In this episode, Victoria welcomes back Skyler Jacobs, certified nurse midwife and founder of Well and Worthy Co., to share her deeply personal and professional insights on staying active during pregnancy and embracing a holistic approach to pre...
2025-04-0255 minThe Branding Business School Podcast153: I’m Taking My Team to Florida! Prep for Our Company Retreat with Me!Text a question to Victoria!“When you take care of your team, you create a culture of creativity, loyalty, and excitement for the work that you guys are doing together.” - Victoria MarcouillierA well-planned team retreat is more than just a getaway—it’s an opportunity to reignite creativity, strengthen relationships, and align your team with a shared vision. In this episode, Victoria takes you behind the scenes of how BrandWell Designs has embraced retreats as a cornerstone of their culture, from the first retreat in 2021 to the much-anticipated 2025 retreat in Seaside, Florida...
2025-03-2635 minThe Branding Business School Podcast152: Standing Out in a Crowded Market – How to Differentiate Yourself When Every Angle is TakenText a question to Victoria!“In a saturated market, the goal is not to compete. The goal is to create your own lane.” -Victoria MarcouillierExplore the art of standing out in an overcrowded market with Victoria as she shares insights from her journey with BrandWell Designs, helping numerous business owners overcome the challenge of brand differentiation. Uncover the secrets to strategic design and brand clarity, emphasizing the importance of understanding your audience and identifying what makes you unique before diving into the visual elements of your brand. Learn how a well-defined internal bran...
2025-03-1926 minThe Branding Business School Podcast151: Website Must-Haves for a High-Converting Brand | What Every Service-based Entrepreneur Needs on their SiteText a question to Victoria!What if your business's credibility and growth in 2025 hinged on something as simple as having a website? That's the bold assertion Victoria explores in today's episode, drawing from personal stories, like her sister's harrowing experience of nearly losing her business due to a hacked social media account. Discover why a website is not just an online presence but a critical 24/7 salesperson that protects against the volatility of relying solely on social media platforms. Navigate through the non-negotiables of a high-converting website, emphasizing its role in lead generation and establishing trust with your...
2025-03-1227 minThe Branding Business School Podcast150: Why Aren’t They Buying? How to Fix the Sales Slump ft. My Sales Coach, Gwen TinsleyText a question to Victoria!Discover the secrets to maintaining sales momentum during slow periods with the first guest of Season 9, Victoria’s renowned sales coach Gwen Tinsley. Gwen shares her expert strategies for avoiding the dreaded start-stop sales pattern that often plagues entrepreneurs, especially around the start of the year. Discover how consistent lead generation and engaging sales conversations can keep your business on a growth trajectory, even when markets seem quiet. Gwen provides actionable insights into combating potential clients' lack of urgency and ensuring you're always ready to connect with active buyers.Authenticity is...
2025-03-0541 minThe Branding Business School Podcast149: The Psychology of Branding | How Emotions Influence Buying DecisionsText a question to Victoria!Unlock the secret to creating an irresistible brand by harnessing the power of emotions. Join Victoria as she returns for Season 9 of The Branding Business School podcast and reveals how top brands like Apple, Nike, and Starbucks build unbreakable bonds with consumers through emotional connections. This episode uncovers the fascinating role of the limbic system in decision-making, proving that feelings often overpower logic in consumer choices. By emphasizing the emotional benefits of your products or services, you can surpass the competition and secure customer loyalty like never before.Navigate the...
2025-02-2626 minThe Branding Business School Podcast148: Rebranding & Raising Prices | 2024 Recap + 2025 UpdatesText a question to Victoria!As BrandWell Designs closes the chapter on 2024 and steps boldly into 2025, Victoria returns from a well-deserved break and reflects on a transformative year marked by strategic changes, personal milestones, and significant business growth. Victoria is thrilled to finally share all that has been happening behind the scenes at BrandWell. Starting with a quick 2024 recap, offering a candid look at the highs and lows of the past year Victoria shares exactly what worked and what didn’t, then continues to share how she decided to navigate the challenges throughout the year. Vic...
2025-01-2243 minThe Branding Business School Podcast147: Q&A: Starting a Business, Overcoming Imposter Syndrome, My Next Big Goal, and What I’m Struggling with Right NowText a question to Victoria!As we near the holiday season, it’s time to wrap up Season 8 with a pretty little bow! Join Victoria with an exciting Q&A session for the season finale! She’s tackling your burning questions on business growth, team scaling, and personal hurdles. Incredible questions were asked including advice and strategies of starting your own design studio, how to overcome imposter syndrome, and how to know what to outsource to a virtual assistant. On a personal note, you’ll even get an inside look into Victoria’s next big goal and...
2024-12-0444 minThe Branding Business School Podcast145: Squarespace vs. WordPress - Which Website Platform is Better for Me?Text a question to Victoria!Explore the ever-popular debate between Squarespace and WordPress, two giants in the web design world, as Victoria shares her personal experiences designing on both platforms! Uncover the strengths and weaknesses of each platform to help you decide which one is the right fit for your business. From ease of use to design capabilities, and from customization options to SEO effectiveness, there is no stone unturned. Whether you're a small business owner or a solopreneur, this episode will equip you with the insights needed to choose the platform that best supports your brand's...
2024-11-2025 minThe Branding Business School Podcast144: Pricing Strategy: High-ticket Offers vs. Low Ticket Offers & The Benefits of EachText a question to Victoria!Have you ever considered the profound impact that choosing between high-ticket and low-ticket business models could have on your entrepreneurial journey? From the elevated profit margins and personalized client relationships of high-ticket models like one-on-one coaching to the broad scalability and accessibility of low-ticket offerings such as digital courses, Victoria dissects the advantages and challenges each model presents. Drawing from her own experiences with BrandWell, she illuminates how aligning your business approach with your personal lifestyle and market demands can play a pivotal role in your success.Discover how low-ticket...
2024-11-1334 minThe Branding Business School Podcast143: Personal Branding 101: Why Your Story is Your Brand’s Secret Weapon with Roz Miller-ChoiceText a question to Victoria!What if you could transform from a "best kept secret" into the go-to expert in your industry? Join Victoria as she unlocks the secrets of personal branding with the renowned personal brand specialist, Roz Miller-Choice, famously known as the "Expert Maker." Discover how Roz's transition from a television reporter to a leader in personal branding has equipped her with unique insights into helping individuals stand out in a crowded market. Explore her strategies for uncovering and packaging expertise, emphasizing the power of brand positioning and differentiation.Authenticity is key to...
2024-11-0651 minThe Branding Business School Podcast142: How to Build a Website that Converts: Website Tips for Service-Based EntrepreneursText a question to Victoria!What if your website could be your top salesperson, attracting and converting leads while you sleep? Join Victoria as she shares how she transformed from a freelance website designer to the founder of BrandWell, all by harnessing the power of a high-converting website. Learn how your site can make a lasting first impression, turn visitors into loyal clients, and significantly boost your income, particularly if you're running a service-based business. Unravel the common traps of endless DIY web design that often amounts to nothing and instead focus on proven strategies that have...
2024-10-3030 minThe Branding Business School Podcast141: Do these 6 things BEFORE raising your prices!Text a question to Victoria!Can your pricing strategy speak to your brand? Join Victoria as she unveils the secrets to elevating your pricing game. She explores why aligning your brand with future aspirations rather than past milestones is the ultimate key to success. From a therapist whose outdated website cost her clients to actionable tips on updating your brand's online presence, you'll learn how to set expectations that justify a higher price tag. Discover the six pivotal steps to prepare your audience for increased rates without having to defend them, and how educating your audience through...
2024-10-2320 minThe Branding Business School Podcast140: Rest as a Business Strategy | Takeaways From my Husband and I’s Trip Out WestText a question to Victoria!This week, join Victoria as she recounts a memorable trip with her husband, James, spanning Utah, Arizona, and Nevada. This bucket-list adventure was not only a celebration of birthdays and their wedding anniversary, but also a celebration of BrandWell’s sixth year of business! Victoria reflects on how stepping away from the demands of everyday life revitalized their marriage and reminded us of the importance of celebrating milestones. Despite initial anxieties about leaving their girls, Victoria and James embraced the adventure and discovered the joy of seizing unexpected moments.Starting th...
2024-10-1638 minThe Branding Business School Podcast139: Building a Strong Brand Through Podcasting ft. My Podcast Manager, Elisa DyerText a question to Victoria!Rebranding a business is never easy, especially when you're caught in the whirlwind of internal struggles and realizations. In today’s episode, Victoria chats with The Branding Business School’s Podcast manager, Elisa Dyer, all about her transformative journey of rebranding her business from a virtual assistant brand to Zealcast Studios—a name that perfectly encapsulates her mission and aspirations. Inspired by a pivotal module on The Art Of Naming at The Branding Business School, Elisa reveals how she overcame the hurdles of merging different aspects of her personality into a cohesive brand...
2024-10-0942 minThe Branding Business School Podcast137: Upset Clients | How to Avoid Them & What to do When You Have ThemText a question to Victoria!Let’s be real, no matter how much we try to avoid it, there will always be times when a client isn’t happy. In today’s episode, unlock the secrets to turning challenging client interactions into opportunities for growth and stronger relationships. Learn how to effectively manage and mitigate client dissatisfaction by employing mutual respect, clear communication, and empathy. This episode is packed with actionable strategies such as a thorough vetting process and setting clear expectations from the outset, ensuring that conflicts are minimized and smoother project executions are achieved. Whether it's h...
2024-09-2538 minThe Branding Business School Podcast137: Building a Career and Lifestyle to Honor Your Priorities | Welcome to The Branding Business School PodcastWelcome to The Branding Business School podcast, your go-to resource for building powerful, profitable brands while maintaining your priorities. Meet Victoria Marcouillier, your host, brand strategist, and founder of BrandWell Designs. As a mom of two little girls and a seasoned entrepreneur, she's helped countless women create beautiful, strategic brands and websites that not only elevate their businesses but also give them the confidence to command higher prices and enjoy more time with loved ones. Every Wednesday she shares practical advice on branding, marketing, design, and entrepreneurship, making this podcast an essential tool for both new and seasoned entrepreneurs.
2024-09-2304 minThe Branding Business School Podcast135: How Your Wardrobe is Impacting Your Brand ft. Hollywood Stylist Dina CerchioneText a question to Victoria!Transform your personal brand with expert insights from Hollywood stylist Dina, who has spent over 25 years transforming celebrities and reality TV guests into style icons. Dina's journey from high school fashion enthusiast to a Manhattan denim brand employee and finally a top stylist in California, offers rich, inspiring stories. She now leverages her Hollywood experience to help modern entrepreneurs, speakers, and coaches create authentic personal brands through style.Discover how style plays a pivotal role in visual and emotional branding. Dina shares the secrets behind creating a cohesive vibe through...
2024-09-1149 minThe Branding Business School Podcast134: The Difference Between a Business and a Brand and Why You Need BothText a question to Victoria!What truly distinguishes a business from a brand, and why is it essential to have both? Join Victoria Marcouillier, founder of BrandWell Designs, as she explains the difference between the two and why it really matters to build both. It’s time to understand what is driving your revenue, and contrast it with the magnetic allure of a brand, which creates memorable emotional connections with your audience. Through engaging analogies and compelling real-life examples, you'll discover how transforming a business into a powerful brand can make you the go-to choice for customers....
2024-09-0416 minThe Branding Business School Podcast133: How My Summer Off Helped Us 2x Sales | Tips for Maintaining Growth While Taking Time OffText a question to Victoria!Welcome back to The Branding Business School Podcast - Season 8! After a 15-week hiatus, Victoria is thrilled to reconnect with you all and share insights from her unconventional summer. This episode kicks off with reflections on taking time off from BrandWell to spend quality time with her children, embracing a flexible and unstructured work routine. This summer, Victoria decided to eliminate structured meetings and obligations from her calendar, so that she could prioritize being present for her girls. Balancing work and motherhood, especially with young children, poses its challenges, but i...
2024-08-2839 minThe Branding Business School Podcast132: 10 Myths You've Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales CoachText a question to Victoria!What if you could double your income with a blend of grit and tenacity? Join us as we welcome back BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley, to the podcast! Gwen shares her compelling story of transitioning careers, her deep-rooted friendship with Victoria and how she helped her find confidence in selling. Together, they discuss strategies for dealing with difficult clients, maintaining pricing integrity, and building confidence in closing sales. This episode is packed with 10 myths that you’ve been told about selling and actionable insights on what...
2024-06-1752 minThe Branding Business School Podcast131: Is Work-life Balance Real? A Q&A on Motherhood, Business, Hiring and MoreText a question to Victoria!Season 7 has brought stories from incredible women and solo-casts filled with insights on building a brand and growing a successful online business. As the season comes to an end, Victoria is thrilled to answer YOUR questions that were asked on her Instagram Q&A! Today’s episode covers a range of topics including, motherhood, work life balance, business growth, preparation for maternity leave or an extended leave of absence, hiring a team, and more! Your engagement has been the highlight of the season, and Victoria is already looking forward to returning with a...
2024-05-1554 minThe Branding Business School Podcast130: Finding Peace and Confidence Through Pregnancy & Postpartum ft. BirthWell Founder, Shana KosofskyText a question to Victoria!Today’s episode takes you to the other side of the world, in the heart of Jerusalem! Shana Kosofsky, founder of BirthWell, is an ultrasound technician, yoga teacher, and a certified pre and postnatal coach living in Jerusalem, Israel. Shana shares fascinating details of her experience living in Jerusalem during her first pregnancy, and now her second, along with the planning of having the birth of her second baby in Jerusalem. Victoria and Shana continue the conversation around the ways in which Shana is harnessing her expertise and personal experience to bring Am...
2024-05-0850 minThe Branding Business School Podcast129: How to Push Through Plateaus & Gain Momentum in Your BusinessText a question to Victoria!Growth doesn't happen over night, we all know that. What we might not realize is that what you do in one season of business, might not work for you in the next season of business. Today, Victoria shares a reminder for all entrepreneurs as she shares an episode from the archives! This episode dives into lessons that Victoria learned after reading the book "Who Not How" and it serves as a great refresher that what got you here, won't get you there.Read the previous show notes here!
2024-05-0121 minThe Branding Business School Podcast128: 6 Steps to Crafting a Brand Identity That Attracts Your Ideal ClientText a question to Victoria!Whether you're distinguishing your personal brand from your business or intertwining the two, this episode is your map to navigating the complex world of brand identity. Inside, you’ll dissect the six pivotal steps to cultivating a brand that not only stands out but stands for something. Learn how Victoria’s experiences with BrandWell have shaped an approach to branding that's about more than just aesthetics—it's about crafting a narrative that holds power and integrity.In a market flooded with noise and competition, Victoria shares strategies to elevate your brand...
2024-04-2417 minThe Branding Business School Podcast127: Retreat Recap: Why I Took My Design Team to Nashville for 3 DaysText a question to Victoria!Nashville's vibrant heartbeat set the stage for the third annual BrandWell designer retreat, where creativity and camaraderie fused into an unforgettable weekend. Victoria has returned from an immersive brand experience with her all-female design team, and she’s sharing the highlights with you! From paying homage to Taylor Swift with friendship bracelets and customized acknowledgements, to indulging in designer trivia, to experiencing the local brands of Nashville; this retreat balanced strategic play with heartfelt moments. Wrapping up the weekend, Victoria brought in each of the girls for a mini podcast int...
2024-04-1740 minThe Branding Business School Podcast126: Do These 5 Things and Your Customers Will Market Your Business For YouText a question to Victoria!Unlock the secret to turning your customers into your brand ambassadors as this episode revisits the brilliant insights from one of last year's favorite discussions. Victoria channels the wisdom of Mark Schaefer's "Marketing Rebellion" to equip you with five stellar tactics that will not only make your clients adore your brand but also transform them into eager advocates, ready to sing your praises to the world. In the episode, Victoria talks about the enchanting alchemy of customer recommendations, the unbeatable authenticity they bring compared to polished ads, and the little-known truth that...
2024-04-1024 minThe Branding Business School Podcast125: I'm Taking My Designers to Nashville! How I'm Prepping for the 3rd Annual BrandWell RetreatText a question to Victoria!Victoria’s spilling the tea on BrandWell's third designer retreat! It's been an incredible journey creating a space where collaboration and like-minded creatives thrive, and this Nashville getaway is BrandWell’s way of saying thanks to the designers, for the late nights and the brilliant designs. With anticipation bubbling, Victoria weaves together the threads of this retreat, from the venue that'll be their creative home to a special photography opportunity, slated to capture the team's essence and sprinkle a little more BrandWell sparkle into the world.When you're part of a te...
2024-04-0337 minThe Branding Business School Podcast124: 5 Common Mistakes on Your Website That Are Costing You DearlyText a question to Victoria!Ever wondered if your website is silently sabotaging your business's potential? That's the question we're tackling in this eye-opening episode. Victoria ruffles some feathers as she discusses the pivotal role a strong online presence plays in today's digital marketplace. She’s not holding back as she reveals how a lack of a professional website could mean you're leaving heaps of money on the table. Through personal anecdotes and some tough love, Victoria will show you why your services deserve a platform that speaks volumes of your credibility and helps you command the pr...
2024-03-2724 minThe Branding Business School Podcast123: My Current Routine as a Work From Home Mom of 2Text a question to Victoria!Working from home with littles is not easy & your routines are ever changing. Today, Victoria shares her current routine in this specific season of life. Starting from the moment she wakes up until when she goes to bed at night, everything is covered that happens during the course of the day. Victoria dives into how she splits her week up with days that she’s all business versus days that she’s in full mom mode. She shares her fitness routine and how that fits into her days, including her new c...
2024-03-2040 minThe Branding Business School Podcast122: Realistic Wellness for Busy Working Women with Author, Nadine Kenney JohnstoneText a question to Victoria!This enlightening conversation with the extraordinary Nadine Kenney Johnstone, takes you on a journey through her life's narrative, from overcoming academic hurdles to flourishing as an award-winning author and holistic writing coach. Listen in as Nadine unpacks the transformational role writing has played in her life, especially through the challenges of infertility leading to writing her empowering memoir, "Of This Much I'm Sure." She also offers invaluable wellness advice for those constantly on the go, ensuring that her insights resonate with everyone, from busy moms to dynamic entrepreneurs.This episode...
2024-03-1351 minThe Branding Business School Podcast121: How to Nail Your Next Brand PhotoshootText a question to Victoria!Elevate your brand's visual identity and leverage the power of branding! Today’s episode is a journey through the essentials of brand photography and its transformative power for your business's online presence. Victoria unravels the importance of professional imagery, sharing firsthand insights from BrandWell's own leap into the limelight of major publications. Discover how the right photos can instill trust, professionalism, and set the stage for acquiring high-ticket clients. Victoria is peeling back the layers on how a cohesive visual brand can set you apart from the competition, and why it's crucial th...
2024-03-0622 minThe Branding Business School Podcast120: Stop Saying Yes to Everyone With a Debit Card | How to Turn Away Business When It's Not the Right FitText a question to Victoria!Ever found yourself overextended, wondering if taking on that extra client was worth the stress it added to your plate? This week's hot take is a deep-dive into the art of strategic refusal, a counterintuitive approach to scaling your business that may just be the secret sauce you've been missing. How do you say no without burning bridges? Victoria has got you covered with stories from the trenches and tips on managing those awkward conversations with poise. You’ll explore the balancing act of resource management, maintaining team morale, and why...
2024-02-2822 minThe Branding Business School Podcast119: How This Therapist Leveraged Social Media to Generate $250k in Her First Year of Private Practice | Featuring Kelly McKennaText a question to Victoria!This journey of a licensed therapist turned private practice owner and business coach is nothing short of inspiring. Kelly McKenna opens up about her seamless pivot to starting a virtual therapy private practice amidst the pandemic and how this strategic shift encouraged many therapists to take the entrepreneurial leap. Listen in as Kelly unveils the reduced barriers to starting a private practice and the effective use of social media to attract clients and establish a robust brand presence online.This episode is a treasure trove of insights for anyone looking...
2024-02-2135 minThe Branding Business School Podcast118: [BONUS] How The Branding Business School Will Help You Thrive in 2024Text a question to Victoria!The Branding Business School is officilaly open for enrollment now through March 4th, 2024! Enroll today at www.thebrandingbusinessschool.com/enrollIn this episode, Victoria shares why she created TBBS, who the course was designed for, and why taking this program can set you up for a wildly successful 2024. Tune in to find out whether The Branding Business School is right for you or not. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be fo...
2024-02-1919 minThe Branding Business School Podcast117: Q&A With My Hubby | Husbands Supporting Entrepreneur Wives, Taylor Swift, & Sleeve TattoosText a question to Victoria!Valentine's Day isn't just about the grand gestures; it's also about the nuances of love and partnership that flourish in everyday moments. That's exactly what James and Victoria get into in their special Q&A episode. They peel back the curtain on their journey through the complexities of nurturing their relationship in the midst of parenting and professional whirlwinds. The ever-evolving definition of quality time have made them creative with date nights—often finding sanctuary in the quiet hours after the kids have drifted off to sleep. Taking a leap of...
2024-02-1433 minThe Branding Business School Podcast115: 5 Signs it’s Time to Rebrand | Lessons From Stanley & LegoText a question to Victoria!Identify the 5 scenarios where a fresh brand identity could be the catalyst your business needs to stay relevant and competitive. Dive deep with Victoria as she shares real-life examples of how both Lego and Stanley rebranded to bring new life into their once dying brands.Understand the underlying reasons for a brand overhaul and the undeniable power of strategic design in connecting with your audience. This conversation goes beyond aesthetics, emphasizing the significance of aligning your brand with market trends and customer expectations. Whether you're contemplating a rebrand or seeking...
2024-01-3123 minThe Branding Business School Podcast114: 10 Software & Subscriptions Every Entrepreneur Needs to Have in 2024Text a question to Victoria!Unravel the essential software and subscriptions vital for every female entrepreneur striving to scale their business in 2024. Victoria and Libby, BrandWell’s freshly appointed Chief Design Officer, sifted through years of trial and error to curate a list of their top-recommended tools—ones they use daily and suggest to their clients. Plus, don't miss out on the special PDF guide, packed with details, pros and cons, and even some hefty discount codes to get you started on the right foot.Listen in as they explore the multifaceted benefits of HoneyBook, whic...
2024-01-2454 minThe Branding Business School Podcast113: Reflecting on 2023 | What Was Good & What Was HARDText a question to Victoria!Join Victoria as she wraps up a pivotal year on this week’s episode of The Branding Business School podcast. Victoria candidly shares the biggest risks, rewards, and lessons from the past 12 months. Reflecting on her goal to have BrandWell operate with or without her, she shares the steps taken towards this goal, including hiring two full-time employees, Lauren and Libby, who have transformed their roles from brand and web designers to key operators in the day-to-day business at BrandWell. Victoria proudly shares that BrandWell has launched more than 70 brands and...
2023-11-1545 minThe Branding Business School Podcast112: Should You Consider Influencer Marketing for Your Business?Text a question to Victoria!In today’s episode, Victoria is diving into all things influencer marketing with public relations strategist, Carolyn Sutton. Her journey from the Container Store to launching her own PR firm and Brand Your Brand is nothing short of fascinating. She brings her expertise to our discussion on all things influencer relations, from identifying the right ones for your brand to maintaining meaningful partnerships with them. This episode originally aired in February of 2023, but in celebration of The Branding Business School opening, we are featuring this popular episode with TBBS educator Carolyn Sutton.
2023-10-2738 minThe Branding Business School Podcast107: Is The Branding Business School Right For You or Not?Text a question to Victoria!In today’s episode, Victoria is sharing the nitty-gritty details of how The Branding Business School takes a different approach to traditional education related to starting and scaling a business. Tune in to find out what TBBS is, who it was created for, and who should NOT enroll in this course. If you have been wondering if The Branding Business School is for you, you’re not going to want to miss this episode! Get ready to revolutionize your business perspective and leverage your branding from a fresh, innova...
2023-10-1622 minThe Branding Business School Podcast106: A Holistic Approach to Managing Stress & Burnout With Mental Performance Coach, Theresa GiuntaText a question to Victoria!In this episode Victoria is embarking on a mindfulness journey with her guest, Theresa, a certified mental performance consultant and CEO of Theresa Marie Consulting. They discuss everything from her sport-influenced upbringing to the science behind stress to how to increase productivity. Theresa brings her experience as a collegiate athlete to the table, shedding light on the crucial skills of adaptability, vulnerability, and resilience that were honed on the field. She emphasizes the importance of mental toughness and the similarities between entrepreneurs and athletes, such as the need to take risks, set...
2023-10-1152 minThe Branding Business School Podcast105: Misconceptions Surrounding Pregnancy, Birth, & Postpartum With Well & Worthy Co. Founder, Skyler JacobsText a question to Victoria!Ever felt confused or overwhelmed by the numerous misconceptions surrounding pregnancy, birth, and postpartum? Well, you're not alone. Join Victoria as she unravels the truths with Skyler Jacobs, a certified nurse midwife, and founder of Well and Worthy Co. Skyler passionately shares her journey into midwifery, and how her personal mission is to make a positive impact on women's experiences during childbearing. Learn about her course, Movement Through Labor and Delivery, aimed at educating women on childbirth and preparing their pelvic floor.Their conversation takes them through various misconceptions about...
2023-10-041h 01The Branding Business School Podcast104: What Actually Goes Into Owning an Online Boutique ft. Peasprout Founder, Courtney GarrettText a question to Victoria!Listen in as Victoria catches up with her long time friend, Courtney Garrett, a dynamic entrepreneur with an inspiring journey of building two successful businesses. In this engaging chat, Victoria and Courtney take a behind-the-scenes look at Courtney’s most recent venture, Peasprout - an online children's boutique. They navigate through the realities of running an online boutique, especially in a post-COVID world, with Courtney generously sharing her lessons, mistakes, and victories. As a loyal customer herself, Victoria can vouch for the quality and service that Peasprout delivers.The conversation al...
2023-09-2742 minThe Branding Business School Podcast103: How To Find Your Differentiator in Order to Make Your Brand Stand OutText a question to Victoria!Discover the secrets to setting your business apart in this insightful episode! Listen in as Victoria explores the concept of brand differentiation, using renowned brands like Chick-fil-A and Warby Parker as examples of companies that have masterfully carved out their unique differentiators. Victoria dissects how these companies, and others like them, leverage their unique strengths and deep understanding of their target audience to stand out in a crowded marketplace.As the episode progresses, Victoria shares the story of her own web design business, Brandwell, and what differentiators she leaned into...
2023-09-2013 minThe Branding Business School Podcast102: From Local Experts to National Success: The Story of Two Nashville Realtors and the Home-Buying Class They BuiltText a question to Victoria!Jessica Randolph and Amy Schols, from How To Buy A House Class, join Victoria in a conversation about real estate, entrepreneurship, and of course, branding! Jessica and Amy are a dynamic realtor duo from Nashville, Tennessee. They've noticed that many potential homeowners lack access to straightforward and accurate information about the home buying process. Listen in as they share their story behind the creation of their 'How to Buy a House' class - a free, in-person educational course aimed at simplifying the complex world of real estate for first-time buyers. We cover...
2023-09-1343 minThe Branding Business School Podcast101: My Hot Take on Why Pricing On Your Website is Non-negotiableText a question to Victoria!This episode is not just about pricing - it's about saving you and your client's time and generating more qualified leads. Today, Victoria dives in with four reasons why displaying your pricing on your website is a non-negotiable for her. Whether you’re hesitant about disclosing your prices or simply curious about what the benefits could look like as a serviced-based provider, you’re going to want to listen to this episode. By the end of this, you might have a different perspective on displaying your pricing on your website. View show notes...
2023-09-0613 minThe Branding Business School Podcast100: Live from NYC! A Q&A With My Sister, BrittanyText a question to Victoria!Join us in celebrating our 100th episode! We're joined by Brittany, Victoria’s sister, for a recap on Circle Day at Squarespace headquarters and some rapid fire Q&A that you, the listeners, submitted.Some of the questions we answered were how to overcome the fear of public speaking, how to overcome imposter syndrome and speak as an “expert” on a topic, what Victoria would do differently if she could start BrandWell over again, and favorite softwares to use besides Squarespace for your business. This episode is packed with experiences, insigh...
2023-08-3029 minThe Branding Business School Podcast97: 7 Secrets to Charging More While Working LessText a question to Victoria!As female entrepreneurs, we have a lot on our plates. It’s time to be strategic in the way you show up for your business. In this episode, Victoria shares her 7 secrets to charging more while working less. She’s learned from her experience with leveraging the power of branding and understanding her brand positioning that by charging more for her services, it’s allowed her to give her clients a better experience.For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show n...
2023-08-0917 minThe Branding Business School Podcast90: 5 Compelling Reasons Why Etsy Shop Owners Should Have a WebsiteText a question to Victoria!If you or a loved one own an Etsy shop, this episode is for you. Victoria covers 5 incredibly convincing reasons why you need both an Etsy storefront AND a website. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on y...
2023-03-1507 minThe Branding Business School Podcast89: Juggling the Demands of Work and Family With my Bookkeeper, LoriAnn KuntzText a question to Victoria!Tune into this interview that originally aired on the Profit Priority Podcast with LoriAnn Kuntz. Victoria and her bookkeeper chat about the demands of running a business with young children, and the highs and lows of working motherhood.For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on
2023-03-0839 minThe Branding Business School Podcast82: Mission, Vision, Values & How to Write Ones That StickText a question to Victoria!Can you state your mission statement without reading it? If the answer is no, you HAVE to tune in! In this episode, Victoria shares the importance of knowing your company's mission, vision and values early on and how it changes the whole trajectory of your entrepreneurial career. For show notes, head to www.brandwelldesigns.com/thepodcast/episode83.Follow BrandWell on Instagram.Save 50% off your first year of Honeybook using this link! F...
2023-01-2521 minThe Branding Business School Podcast81: Rhythms vs Resolutions & Is It Even Worth It?Text a question to Victoria!We're kicking off Season 5 with a hottake on rhythms, resolutions, and the reality of running a business from home with young children. Victoria shares her thoughts on why resolutions are good, why rhythms are necessary and what to do when your reality makes both resolutions and rest difficult. For show notes, head to www.brandwelldesigns.com/thepodcast/episode82.Follow BrandWell on Instagram.Save 50% off your first year of Honeybook using this link!
2023-01-1829 minThe Branding Business School Podcast79: Turn Your Website Into a Full Time Sales Machine With These Copy Hacks Ft. Clarity Branding Co Founder, Nikki ThompsonText a question to Victoria!Let's be real, writing website copy is a daunting task! We stare at a blinking cursor for 20 minutes only to close the laptop and come back to it another day. In this episode, Victoria interviews professional copywriter and brand strategist, Nikki Thompson. Nikki is the owner of Clarity Branding Company, where she helps founders get clear on their message and turn their website into a full-time sales machine. For show notes, head to www.brandwelldesigns.com/thepodcast/episode80.Follow BrandWell on
2022-11-0247 minThe Branding Business School Podcast78: The Cost of Bad Design with BrandWell's Senior Designer, Libby ArnoldText a question to Victoria!We all know by now that looks matter and the aesthetic of your brand and website is important. But have you ever considered the flip side to that coin? What if I don’t prioritize my logo design? What if I keep my DIY website for another year or two? In this episode, Victoria and Senior Designer for BrandWell, Libby Arnold, discuss the cost of bad design and why you might want to rethink your decision to push off branding and professional web design any longer. ...
2022-10-2633 minThe Branding Business School Podcast75: How to Get Your Customers to Market Your Business For YouText a question to Victoria!Starbucks, Lululemon, Stanley... what do all of these brands have in common? Their customers are doing their marketing for them. In today's episode, Victoria breaks down 5 ways to ensure that your customer base becomes your marketing team. For show notes, head to www.brandwelldesigns.com/thepodcast/episode76.Follow BrandWell on Instagram.Save 50% off your first year of Honeybook using this link! For show notes, head to www.thebrandingbusinessschool.com/t...
2022-10-0525 minThe Branding Business School Podcast71: Planning and Hosting a Team Retreat | BTS of Our Designer GetawayText a question to Victoria!In this episode, Victoria takes you behind the scenes of what goes into planning for a company retreat. She's answering all of your biggest questions surrounding why and how to host a retreat for your team, no matter how small or large. For show notes, head to www.brandwelldesigns.com/thepodcast/episode72.Follow BrandWell on Instagram.Save 50% off your first year of Honeybook using this link! For show notes, head to w...
2022-09-1423 minThe Branding Business School Podcast70: 10 Ways to Prepare for Maternity Leave or Time Off as a Service Based Business OwnerText a question to Victoria!In this episode, Victoria shares the 10 ways she's preparing for maternity leave as she gets ready to welcome her second baby girl in November. If you're a service-based business owner looking to take time away from work without literally or figuratively shutting your doors, this episode is for you. For show notes, head to www.brandwelldesigns.com/thepodcast/episode71.Follow BrandWell on Instagram.Save 50% off your first year of Honeybook using this link!
2022-09-0726 minThe Branding Business School Podcast52: Resilience as a Working Mom with Austin Baby Co Founder, Kelly BullerText a question to Victoria!Building a business is hard but try doing it with a newborn and in the middle of a global pandemic. This is the story of Austin Baby Co founder, Kelly Buller. Kelly opens up about how she got her silicon baby products into Nordstrom, Target, and every Container Store in the country in less than two years, while also navigating the challenges that come with having a baby with special health needs. For show notes or links mentioned in today's episode, click here. ...
2022-01-2636 minThe Branding Business School Podcast43: How to Get Rave Reviews from Customers to Boost Your SalesText a question to Victoria!Did you know that 72% of customers won’t take any action unless they've read reviews? Having positive reviews for your business can drastically increase your sales! This episode covers how to go about getting positive reviews for your product or service-based business. Still not convinced that reviews are all that important? Here are a few more stats. 95% of customers read reviews before they buy something - Spiegal 93% ready reviews for local businesses to determine it’s quality - Bright Local When a product gets 5 reviews, the like...
2021-10-1318 minThe Branding Business School Podcast24: How We Paid Off Debt and Cash Flowed Our Dream Careers with James MarcouillierText a question to Victoria!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of...
2021-05-1947 minThe Branding Business School Podcast23: How to Set Boundaries and Avoid Burnout as an EntrepreneurText a question to Victoria!Let's be honest, setting boundaries is tough. As entrepreneurs, we're all about the hustle and grind. The late nights and early morning are part of the package when you sign up to run your own business. While that may be true, having boundaries is crucial if you're in it for the long haul. When we fail to set boundaries for ourselves or for our clients, we will burn out. In this episode, Victoria shares common signs that indicate we need to set boundaries, how to set them and a...
2021-05-1221 minThe Branding Business School Podcast22: The Highs and Lows of Entrepreneurship with Victoria HartellText a question to Victoria!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of...
2021-04-2845 minThe Branding Business School Podcast21: How She Bootstrapped Her Product into Boutiques Across America with Jen KingText a question to Victoria!In this episode of The BrandWell Podcast, Victoria's guest, Jen King (founder of Bloom & Press) shares here story of how she was able to get her product into 140 boutiques across the country.For show notes and episode links, click here. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding B...
2021-04-1434 minThe Branding Business School Podcast18: 4 Ways You're Annoying Your Customers and ProspectsText a question to Victoria!The problem with marketers is that we think like marketers! When you step back and think like a human; like a consumer, you realize how annoying some of these marketing strategies really are. Customer and user experience is EVERYTHING these days, so make sure that you're not making these common marketing mistakes that are causing your clients and prospects to unsubscribe, unfollow, and forever abandon your brand.To save 50% off Honeybook click here!For more information and show notes, head to BrandWell Designs
2021-03-1822 minThe Branding Business School Podcast17: What Side Parts and Skinny Jeans can Teach Us About Marketing | Changes Brands Need to be Aware OfText a question to Victoria!Marketing is changing and it's changing fast. What once worked for your business won't work in the next few years as this new generation of consumers rises up. If you've gotten on social media anytime in the last couple of months, you've seen the controversy between Gen Z and their older counterparts, saying they need to ditch their side parts and skinny jeans and start rocking middle parts and bootcut (or even flare!!)As a business owner, I know the importance of studying the style trends, buying habits, and psychology...
2021-03-1124 minThe Branding Business School Podcast16: How to Turn Your Website Visitors into Paying CustomersText a question to Victoria!On this episode of The BrandWell Podcast, we share practical tips on how to make money from your website. No fluff, my friends! Victoria interviews her top website designer for BrandWell, Alisha, on how to turn your website into a lead-generating machine. Learn how to DIY your way to website success with a mini crash course in SEO.Victoria and Alisha lay the foundation of why it's so critical to have a website in 2021 and the dangers of relying solely on social media for your business....
2021-03-0452 minThe Branding Business School Podcast15: A Step by Step Guide to Course Creation with Aline HossText a question to Victoria!In today's episode, Victoria interviews expert course creator and Kajabi website designer, Aline Hoss. Aline has helped women launch courses with $20k, $30k, $50k, and even $80k in monthly revenue on their first launch!Are these questions holding you back from launching a course?How do I choose my topic?What qualifications do I need to have?How do I price my course?Should I do a live launch or have it be evergreen?If the answer is yes, then you need to tune into...
2021-02-221h 00The Branding Business School Podcast14: Hiring as a Young Entrepreneur with Jenny Lee HinesText a question to Victoria!In this episode, Victoria and her guest, Jenny Lee Hines, chat about the realities of hiring for business. Whether you're considering bringing on your first full-time employee or simply wanting to hire a contract laborer to help with a project, Victoria and Jenny give you all the advice you need to make the right pick and to protect the reputation of your brand as you outsource. Visit BrandWell Designs to learn more about Victoria and her business.For show notes, head...
2021-02-0941 minThe Branding Business School Podcast13: Social Media Secrets You Need to Know Right Now | Breaking Down the AlgorithmText a question to Victoria!In today's episode, we're spilling the tea on all things social media and teaching you how to play by the rules to make the algorithm your best friend. Victoria shares practical tips and takeaways on how to grow your following with QUALITY followers who engage with your content and flood your inbox with leads for your business. Show Links:See full show notes at BrandWell DesignsSuzy Collins Co Lightroom Mobile PresetsFor show notes, head to www...
2021-02-0237 minThe Branding Business School Podcast12: Growing Your Side Hustle While Working Full Time with Monika GarlandText a question to Victoria!Are you wondering how to grow your side hustle when your full time job sucks up so much of your time? In this episode, Victoria interviews wedding videographer, Monika Garland, who shares how she balances her videography business on the side of her 9-5.Monika booked 17 weddings in the first year of her side hustle and was scheduled to shoot 29 weddings before 2020 took an unexpected turn. She shares with us how she got leads for her business with little to no experience and the valuable lessons she learned fr...
2021-01-2647 minThe Branding Business School Podcast11: All of Your Branding Questions Answered | Q&A with my Design TeamText a question to Victoria!What is branding? Why is it important? How do I DIY my brand? Common branding mistakes...These are all of the topics we cover in today's episode. Consider this your college course in Branding 101.Victoria interviews BrandWell's brand and logo designers in this panel style Q&A. For full show notes, head to www.brandwelldesigns.com.For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found...
2021-01-1930 minThe Branding Business School Podcast10: Influencers are the New Magazine Ad | Blogging 101 with Megan McQueenText a question to Victoria!Do you ever feel like you're getting into the game too late? The industry is too saturated or there's too many people doing what you want to do... Blogger and online business coach, Megan McQueen, shares a different perspective on blogging in 2021. We cover everything from how to start, how to succeed, and what to do about Instagram's new Terms of Service. Click here to save 60% on all of Megan's blogging courses with password "BRANDWELL".For the full transcript and show notes, head to the blog...
2021-01-1124 minThe Branding Business School Podcast09: The Fears that Come with Starting a Business | Just StartText a question to Victoria!What if I fail? What will my friends think? What if I don't actually know what I'm doing?Starting a business is scary! In this episode of The BrandWell Podcast, we cover the 4 most common fears associated with starting a business and how to overcome them.For 50% off your lifetime subscription to Flodesk, click here> https://flodesk.com/c/35V9XCFor all show notes, head to www.brandwelldesigns.com.For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
2021-01-0122 minThe Branding Business School Podcast08: What Worked and What Didn't | 2020 Year In Review for BrandWellText a question to Victoria!Taking my side-hustle full time, having a baby, hiring contractors, and growing my business by 400% are just some of the major milestones of 2020. Tune in to hear all about what worked and what totally flopped for BrandWell this year and what I'm planning for 2021. This episode will encourage you if you're just starting out in business or if you're intimidated by all of the entrepreneurs and influencers touting their 6-figure income on social media.I get real and raw on the behind the scenes of running a business...
2020-12-0929 minThe Branding Business School Podcast07: The Beauty & Hardships of Starting a Business Young with Alana FutcherText a question to Victoria!Starting a business is scary. Starting a business when you're young is even scarier. On this episode of The BrandWell Podcast, Victoria interviews high-end wedding and event designer, Alana Futcher.Alana started her business at just 21 years old and heard the word "No" a lot as a young entrepreneur. Now, she sees the beauty of starting her business young as she has years of experience under her belt and a portfolio of clients singing her praises.If you're in the early stages of starting your business and are...
2020-12-0138 minThe Branding Business School Podcast06: Taking Your Side Hustle Full Time | How I Started BrandWellText a question to Victoria!Are you in that side hustle season of life, muscling through the workday so that you can get home and work on the business that you actually Is growing your side hustle to the point where you can leave your full-time job all you think about? I’ve been there, friend. In fact, it wasn’t that long ago that I was working full-time and building BrandWell on the side. I am happy to share that I have since quit my 9 to 5, taken my bus...
2020-11-2438 minThe Branding Business School Podcast05: How to Avoid Burnout as a Multi-passionate Entrepreneur with Founder of Little Birds.Co, Libby PerritText a question to Victoria!There are two types of entrepreneurs in this world- ones who stumble upon the entrepreneurial life after inventing a product… and ones who were simply born with a desire to start a business. If you’re the latter, you’ve likely tried your hand at more businesses than one.Such was the case for Libby, who started and grew many successful businesses, only to burn out and need time away before taking on the next endeavor.On today's episode, Libby shares how her many business ventures lead he...
2020-11-1630 minThe Branding Business School Podcast04: How to Promote Your Business During the HolidaysText a question to Victoria!Grab your holiday cup from Starbucks because today's episode will not disappoint! Victoria shares practical ideas for how you can create relevant content and promote your business during Thanksgiving, Black Friday, Christmas, and New Years. The holiday season is the perfect time to get your business in front of new audiences and create a loyal community with your existing audience. In the spirit of giving, take 50% off your lifetime subscription to Flodesk here.For more show notes, visit www.brandwelldesigns.com.For show...
2020-11-1023 minThe Branding Business School Podcast03: How to Charge More for Your Product or Service - Everything You Need to Know About Raising Your PricesText a question to Victoria!When is the right time to raise my prices as a small business owner? What if my leads dry up? How do I charge more for my service? These are all questions we answer on today's episode of The BrandWell Podcast. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The B...
2020-10-3026 minThe Branding Business School Podcast02: How to Finally Start Seeing Leads From Your WebsiteText a question to Victoria!If all of your leads are coming from social media and you're tired of having a website that provides zero value to your business, tune in to today's episode where Victoria covers 5 homepage must-haves to ensure that your website is captivating your customer's attention and persuading them to TAKE ACTION!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow...
2020-10-2014 minThe Branding Business School Podcast01: Building a Career and Lifestyle to Honor Your Priorities | Welcome to The Branding Business School PodcastText a question to Victoria!The Branding Business School Podcast is the go-to resource for women entrepreneurs who want to build powerful, profitable brands. Hosted by Victoria Marcouillier, founder of BrandWell Designs, this podcast offers expert insights on branding, business strategy, and entrepreneurship—all with a focus on helping women show up confidently online. Whether you're just starting out or scaling to new heights, each episode delivers practical advice, inspiring stories, and actionable steps to help you charge more, work less, and create a business you love, all while balancing the demands of motherhood and life....
2020-10-2002 min