Shows
The Namibia Oil and Gas PodcastNamcor's New Managing Director, Tower Resources' Bridge Loan, International African Energy Oil and Gas Summit and TotalEnergies Venus Project Subsea ContractsWelcome to Episode 15 of the Namibia Oil and Gas weekly headline podcast. This week we meet the new acting MD of Namcor Namibia Mrs. Victoria Sibeya, Tower Resources Secures a £500,000 Bridge Loan and Namibia prepares for the International African Energy, Oil and Gas Summit (IAEOG). All this while TotalEnergies announce that their Venus project is set to generate over N$45 billion in subsea contracts. If you’d like to contribute or advertise on our weekly podcast or special episodes, please contact us at info@namibiaoilandgas.com For more news, information, resources and updates of the...
2025-04-0408 min
From A to BAre UX and CRO Just The Same Thing? ft. Victoria SakalIn many ways, CRO and UX have overlap. But how different are they? And how does UX view CRO? We enlisted the help of Victoria Sakal to go deep into this conversation to understand this from a UXer's perspective. Victoria 'The Warrior' Sakal shared some VERY interesting perspectives which can help CROs and UX collaborate more deeply, among other golden nuggets of information....We got into:- How UXers view CROs (rightly, or wrongly...)- Where UX and CRO actually overlaps (spoiler: they share many things in common)- Ways for...
2024-11-0646 min
Simple Tech TalkGrowth, Data, and AI: Victoria Sakal on Navigating Business Strategy in a Tech-Driven WorldIn this episode, we sit down with Victoria Sakal, Head of Growth at Wonder, to discuss how AI is reshaping growth strategies, product marketing, and customer engagement. Victoria brings over a decade of experience from working with major brands like Pfizer, Unilever, and Refine Labs, and she shares her insights on integrating AI into marketing, product strategies, and business operations. The conversation covers how businesses can balance human capital with AI technologies, ethical considerations in data and privacy, and how entrepreneurs can leverage AI without falling for the buzzword trap. Victoria also touches on the challenges of ensuring AI...
2024-10-2424 min
One Knight in ProductVictoria Sakal's Hot Take - You're Either Paying the Research Tax or the Stupid Tax (with Victoria Sakal, Growth, Strategy, & Research Leader)Victoria Sakal is a growth and go-to-market expert who loves to turn customer, market and competitor insight in product, brand and business growth strategies.
Her hot take? That companies are either paying the "research tax" - spending too much time and money on research and never making a move - or the "stupid tax" - making decisions based purely on gut feel and no evidence. Both of these taxes can get your organisation in trouble, and the best path is to strike the right balance of speed and quality.
Find Victoria on LinkedIn.
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2024-10-2021 min
Elevate Your AIQAugmented Intelligence for Market Research with Victoria Sakal and Ainesh RaviBob Pulver chats with Ainesh Ravi and Victoria Sakal from Wonder, a startup that combines human expertise with AI to provide market research solutions. They discuss the evolution of Wonder, the challenges and benefits of incorporating AI into their workflow, and the importance of human expertise in the research process. They also touch on the potential risks and advantages of using AI tools and the need for a strong moat in the market. The speakers discuss the importance of adaptability, investing in people, and leveraging AI tools to enhance productivity. They also touch on the challenges of bias in...
2024-09-2455 min
How I Tested ThatVictoria Sakal | How I Tested Growth at WonderVictoria shares her journey from working at big consulting firms to joining a company as it was being completely overhauled and reborn to survive and thrive post-AI.Wonder helps entrepreneurs and small businesses with desk research by providing them with curated information and insights. They navigate the risks of the rapidly evolving AI landscape and focus on the desirability, viability, and feasibility of their solution. They aim to be the go-to choice for their audience by offering expertise, credibility, and a comprehensive solution. Victoria emphasizes the importance of curiosity and asking the right questions i...
2024-09-1843 min
Rock n' Roll Research PodcastEpisode #120: Victoria Sakal - Head of Growth at Wonder, Family Business Kid, Real Estate InvestorVictoria Sakal is currently the Head of Growth for the on-demand research platform company called Wonder (askwonder.com), who is applying AI and a whole lot of innovation to secondary research. Really cool stuff!But, if you would have told a young Victoria she would make a career in research, she most certainly would not have believed you. Much of her spare time as a kid was spent helping out in and around her mother’s bakery and becoming a highly competitive track athlete.Victoria and I chat about her upbringing, how she initially made th...
2024-08-1626 min
The Proof PointTarget customer insights can be your secret weaponThe TL;DRHey B2B marketers, struggling to execute on the data you collect?Peep Laja (Wynter), Victoria Sakal (Wonder), and Ryan Sorley (Klue) join the show to talk about how to transform customer insights into strategic actions.What’s working in B2B marketing:OWNERSHIP & QUICK DECISION-MAKINGDitch the committee approach. Crown a leader who can make quick decisions and see your initiatives gain speed and precision.What’s not working in B2B marketing:BROAD RESEARCHCasting a wi...
2024-07-2437 min
Content AmplifiedHow Can AI Boost Your Content?In this episode, we interview Victoria Sakal, Head of Growth at Wonder. Victoria shares her insights on the balance between AI and human creativity in content marketing.What you'll learn in this episode: How to strategically integrate AI into your content workflow The importance of human touch in content creation Real-life examples of AI augmenting marketing efforts Tips for future-proofing your career in the age of AI The potential future impact of AI on marketing tasksText us what you think about this episode!
2024-07-1217 min
OnBase: Smashing Sales and Marketing MisalignmentsEp. 490 | Navigating GTM with Data & InstinctsEpisode Summary
In this episode of OnBase, Victoria Sakal explores effective go-to-market strategies and the delicate balance between data-driven insights and intuition in marketing. She discusses common challenges companies face, such as organizational disconnects and the struggle to be proactive in rapidly changing markets. Victoria emphasizes the importance of understanding customer needs, monitoring trends, and using an innovation pipeline framework to guide strategy development. She advocates for quality over quantity in marketing efforts, recommending targeted campaigns for specific audiences rather than broad, unfocused approaches. Sakal underscores the value of curiosity and asking better questions to drive growth...
2024-07-1219 min
B2B Revenue LeadersWhat is lowercase r research? | Victoria Sakal (Wonder)Victoria Sakal, Head of Growth at Wonder, joins Dustin on this week's episode to chat about lowercase r research. It refers to smart and informed research that professionals can conduct using various tools and solutions, and it's less time-consuming and costly than traditional big R research. She emphasizes the importance of ongoing research and ad hoc projects to gather insights and make informed decisions. Victoria shares the key components of a research framework, including internal data, primary and secondary research, and external sources. She finally highlights the importance of objectivity in research and suggests using a combination of qualitative...
2024-05-2123 min
Now that's SignificantThe anatomy of a modern market research function with Victoria SakalJoin Michael Howard, Head of Marketing at Infotools, as he sits down with Victoria Sakal, Head of Growth at Wonder and GRIT Future List nominee, to discuss the evolving landscape of market research, and in an AI-powered world.
Victoria shares fascinating insights from Wonder's recent 'research on research', revealing how organizations are facilitating and utilizing market research across their entire structure, and how they are adapting their teams, processes, methodologies, and technology stacks in this new era.
Discover five key takeaways from their conversation:
1. High-performing teams prioritize asking the right questions. They emphasize...
2024-05-2132 min
Awkward Silences#145 - Kick-Start Creativity Using Desk Research with Victoria Sakal of WonderIn this episode, Erin chats with Victoria Sakal, Head of Growth at Wonder, all about desk (or secondary) research—think web searches, checking internal resource libraries (like repositories), or interviewing colleagues. Desk research is a critical step when starting a new project.Victoria shares her framework for thinking about the differences between primary and secondary research, suggesting that instead of distinct categories, they exist on a continuum. She argues that primary research is sharper, more impactful, and has better ROI when it's supported by secondary research.In addition to sharing best practices for desk research, Vi...
2024-04-0139 min
The Manufacturing MarketerConducting desk research with Victoria Sakal | Industrial Marketing LiveCustomer interviews, third-party reports and Google searches are great, but they’ll only take your marketing research so far.
On this week’s IML episode, we welcome the head of growth at Wonder Victoria Sakal to share her experience in collecting and using data, including:
How to effectively conduct surveys
How to find credible sources
How to keep up with the latest market shifts
Listen and learn how to strengthen your customer and market research!
2023-11-0958 min
Stacking Growth | The B2B Marketing PodcastS2 E64 - 5 Marketing Trends To Improve Brand Engagement | Stacking Growth LiveOn this episode of Stack Growth, our very own Tory Kindlick and Victoria Sakal were joined by two of our friends from Centerline Digital (Greg Harbinson, Creative Director & Fabian Marquex, Creative Director), to discuss 5 Trends to Improve Brand Engagement:
How to Create Authentic Content
How to Deliver Account-Based Experiences
Leveraging Third-Party Experts
How to Drive Better Brand Awareness
Exploring the Metaverse
Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.
2022-11-1058 min
Stacking Growth | The B2B Marketing PodcastS2 E16 - Measuring Demand CreationCassidy Shield (CGO), Victoria Sakal (The Vault), Daniel Pinkston (Performance Marketing Manager) and Myles Madden (Performance Marketing Manager) hosted today's Stacking Growth episode to talk about measuring brand and demand creation. They cover leading and lagging indicators, adopting a long-term mindset, how and where to create demand, and which qualitative and quantitative metrics you should be tracking.
2022-06-2850 minStacking Growth | The B2B Marketing PodcastS2 E13 - Getting Your Go-to-Market Foundations Stack RightA successful GTM strategy starts with a strong foundation. A strong foundation starts with an understanding of the customer/market & being able to uniquely position yourself vs. others. This episode consists of a recording from our most recent Stacking Growth LIVE event. This installment was hosted by Cassidy Shield (Chief Growth Officer), Victoria Sakal (The Vault), and Tony Flores (Senior Director, Demand Generation). After listening to this episode, you'll be equipped with a framework that will empower you to assess and improve your current GTM Foundation in terms of customer insights, competitive intelligence, and positioning/messaging.
2022-06-1654 minStacking Growth | The B2B Marketing PodcastS2 E4 - Deep Dive on Building And Refining a Strong GTM FoundationCassidy Shield (Chief Growth Officer) and Victoria Sakal (Senior Director, Research - The Vault) hosted this episode of Stacking Growth to cover all things Go-to-Market. They covered: The why what and how of building a strong GTM foundation, Unlocking meaningful customer insights, Creating strong positioning and messaging, and Using feedback loops to improve, innovate, and scale.
Join The Vault waitlist here: https://www.refinelabs.com/waitlist
2022-05-1757 min
Consumers During CoronaVictoria Sakal: The Most Trusted Brands in the WorldVictoria Sakal is Managing Director for Morning Consult, one of the most interesting and innovative data intelligence companies to emerge over the past few years. She is also author of their Most Trusted Brands 2021 report, which we discuss in this episode. Among other things, we talk about why small businesses get the highest trust ratings, why tech brands score so well, what trust really means, and trends in trust over time. Also worth checking out: Morning Consult’s Return to Normal t...
2021-05-0630 min
Floor 9Episode 88: 2020 Holiday Shopping Trends feat. Victoria Sakal from Morning ConsultThis week on Floor 9, we are joined by Victoria Sakal, Managing Director of Brand Intelligence at Morning Consult, to talk all about the upcoming holiday shopping season. From how people are planning to celebrate the holiday, how shopper behavior has changed, to how holiday spending may be shifting, we covered all aspects of holiday shopping, along with insights for what brands can do to prepare for an unprecedented holiday shopping season.For additional information on holiday shopping from Morning Consult, check out these reports:How COVID-19 Is Changing the Holiday Shopping SeasonHoliday Shopping During a...
2020-10-2338 min
Futurized - thought leadership on the futureThe Future of Brands in PoliticsVictoria Sakal, Managing Director of Brand Intelligence at Morning Consult, interviewed by futurist Trond Arne Undheim, host of Futurized podcast and author of Future Tech, Pandemic Aftermath, Disruption Games and Leadership From Below.
In this conversation, they talk about how big brands should deal with the US election, political intelligence, emerging survey results on how consumers think brands should react to social movements. Do consumers expect CEOs to take a stance on emerging issues such as climate change, #MeToo, safe elections, or COVID-19? Who do consumers trust the most, politicians or brands? What are the top issues o...
2020-10-2335 min