Shows
CEO.com | Dispatches from the frontiers of leadershipVidyard Co-Founder & CEO Michael LittIn this episode, Clint sits down with Michael Litt, the co-founder and CEO of Vidyard, a leading video platform for businesses. Michael shares his incredible journey from being a Systems Design Engineering student at the University of Waterloo to building a successful tech company that has been thriving for over a decade.Timestamps:00:06 - Introduction and Background00:23 - University of Waterloo Experience01:06 - Early Work Experiences and Entrepreneurial Drive01:50 - Starting Vidyard02:22 - Initial Business Model and Early Challenges03:24 - Developing Video Technology03:46 - Y Combinator Application and Experience05:01...2025-07-1529 min
Closing Time: quick insights from sales & marketing expertsHow to Get Your Sales Team to Adopt Video Selling -- with Vidyard's Tyler LessardVideo selling is on a steep growth curve, so why isn’t everyone on board? You can equip your salespeople with the hardware and software required and train them, but they still may not be comfortable with the process. In this episode of Closing Time, we welcome Tyler Lessard, VP of Marketing at Vidyard, author of the book The Visual Sale, and host of The Sales Feed podcast, to talk us through ways to get your sales team enthusiastically on board with video selling. Watch the episode on YouTube. Want to better align you...2023-08-2414 min
Closing Time: quick insights from sales & marketing expertsHow to Use Video Throughout The B2B Sales Process -- with Vidyard's Tyler LessardVideo selling can be the secret weapon to propel your sales team to higher conversion rates. Think video selling is just about prospecting? Well, you’d be wrong. The attention-grabbing power of video can have impacts at all stages of the sales cycle – from the initial outreach to personalized demos and proposal walkthroughs. In this episode of Closing Time, we’re joined Tyler Lessard, VP of Marketing at Vidyard, author of The Visual Sale, and host of The Sales Feed podcast, as he explores video tactics in prospecting, communicating your value prop, reducing no-show rates, mini-d...2023-08-1015 min
Stacking Growth | The B2B Marketing PodcastS3 E17 - The Past, Present, and Future of Video Marketing | Tyler Lessard VP Marketing and Chief Video Strategist @ VidyardKaylee and Carl were joined by Tyler Lessard, VP Marketing and Chief Video Strategist @ Vidyard to chat all things video marketing. With almost a decade of experience at Vidyard, Tyler has witnessed the incredible evolution of video in the tech and SaaS industries. He shares his insights on staying motivated and navigating the ever-changing landscape.
All three hosts emphasize the immense value of video in sales and marketing, urging professionals to adapt and innovate to stay ahead in the industry. The rise of using video as a tool for authenticity and transparency is also discussed, along with...2023-07-0649 min
Meeting Mastery by SalesQAsk the tough questions in your career and sales cycles | Jenna Scapinello Sr. Sales Manager @ VidyardRyan Frampton talks to Jenna Scapinello who is now a Sr. Sales Manager at Vidyard about how to land an Account Executive promotion and how important referrals were during her journey from BDR to Sr. Manager. This journey only took Jenna a little over 3 years and she is now overseeing 4 sales teams at Vidyard. Jenna also talks about what the most successful AEs in her department are doing on their calls and provides practical examples of how to ask the tough questions to your prospects. Ryan Frampton then shares how fried chicken played a role in him getting his...2023-04-1114 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers134 - Vidyard's Playbook For Creativity That Drives Results (Tyler Lessard, VP of Marketing at Vidyard)I asked Tyler Lessard to come back on the show and jam with me some more because their marketing approach is super creative and as you know, I'm pushing more into creativity and marketing innovation for Season 3. Welcome back Tyler Lessard! (check out Ep. 115 “Why You Need To Hire A TikTok Creator Instead of Another Writer” if ya haven't yet).
Tyler is VP of Marketing and Chief Video Strategist at Vidyard (he's been there 8+ years). Prior, Tyler was CMO at Fixmo (a mobile security startup) and held leadership roles at Blackberry (10+ years).
Vidyard was founded in 2...2023-01-1631 min
LinkedIn sencilloCómo prospectar en vídeo con Vidyard (rápido y al móvil) - Curso prospección de clientes con vídeo¿Prospectar en vídeo rápido y con notificaciones al móvil de forma gratuita? Vidyard es tu herramienta. En el contenido de hoy vamos a ver: - Lo que más me gusta de Vidyard (interface y hacerlo todo desde el móvil) Tutorial rápido de Vidyard - Tutorial rápido para empezar a funcionar. Y si quieres saber más descargar: - 5 secretos para conseguir resultados en LinkedIn: https://daviddiazrobisco.com/5-secretos-para-conseguir-resultados-en-linkedin/2023-01-1611 min
SaaS Backwards - Reverse Engineering SaaS SuccessEp 50 - What it means to be “buyer centric” for marketing and sales teams with Vidyard’s Head Marketer – Tyler LessardToday’s B2B tech buyer has a much greater expectation and appreciation for self-service—they don’t want to have to jump through hoops or talk to a sales rep to find out what the business does. But what to do about it? It’s a difficult shift for traditional marketers and sellers—to be more buyer-centric--which is why we talked with Tyler Lessard, vice president of marketing at Vidyard, a video technology company that provides marketers and sales teams with custom video messaging and analytical tools. Lessard provides an action-packed 30 minutes of tangible a...2023-01-1334 min
Social Pros PodcastHow Vidyard Generates Leads with LOLsIt’s remarkable that this guest hasn’t been on Social Pros before…he’s made for it! On this episode, we welcome Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details We’re living in the age of the content creator. YouTubers and TikTok stars dominate the minds of the youth and fans gravitate towards their content lik...2023-01-0643 min
Social Pros PodcastHow Vidyard Generates Leads with LOLsIt’s remarkable that this guest hasn’t been on Social Pros before…he’s made for it! On this episode, we welcome Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
ICUC
Full Episode Details
We’re living in the age of the content creator. YouTubers and TikTok stars dominate the minds of the youth and fans gravitate towards their cont...2023-01-0643 min
B2B Revenue LeadersYou're probably doing content marketing all wrong | Tyler Lessard (Vidyard)On today's episode, Dustin is joined by Tyler Lessard, VP of Marketing and Chief Video strategist at Vidyard and the Chief Feeder over at Sales Feed. This episode covers why you're probably doing your content marketing all wrong, how to use humor in your content marketing and the benefits of utilizing multiple media brands.
You can connect with Tyler and shoot him a DM over on LinkedIn to chat all things content marketing. To see what Sales Feed Media is doing or to sign up for their newsletter check out the website here. To learn more about...2022-11-2237 min
Pharma Launch SecretsHow to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at VidyardPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. They cover:4 Es of video: Why is video the future business driver?Why do customers today prefer to see a video than talk to someone in-person?How can regulated industries get away from the “but we are regulated” excuse and use more video in their marketing?Why is YouT...2022-11-0940 min
Pharma Launch SecretsHow to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at VidyardPharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. They cover:4 Es of video: Why is video the future business driver?Why do customers today prefer to see a video than talk to someone in-person?How can regulated industries get away from the “but we are regulated” excuse and use more video in their marketing?Why is YouT...2022-11-0940 min
Our Story Your StoryOur Analysis: The Vidyard 2022 Video in Business Benchmark ReportThought 2020 would be the high-water mark for video? Think again. Even though 2021 saw organizations starting their return toward business as usual, video uptake continued to grow.
This report is packed with fascinating insights. Join Shelley and Toby as they discuss the most compelling - the ones that should drive your decision-making in the coming year.
Get a copy of the Benchmark Report at: https://www.marketingprofs.com/charts/2022/48117/2023-b2b-content-marketing-report-benchmarks-budgets-and-trends
Grab our newest and best course yet, How to Create, Publish and Distribute Content Consistently at http://course.agkmedia.studio. Use the coupon...2022-10-201h 01
Marketing Technology Podcast by Marketing GuysHow to use personal video throughout your marketing & sales cycles - Yaniv Siegel, Sales Manager EMEA of Vidyard** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
With sales cycles becoming more and more complex and having younger people in the DMU that prefer a 'rep-free' experience, the use of personal video is booming.
In this episode, Elias has a chat with Yaniv Siegel, the Sales Manager for EMEA at Vidyard, personal video platform.
Topics we discuss:
Examples of usage of personal video in marketing for Top, Middle, and Bottom of the Funnel (TOFU, MOFU, and BOFU)
Examples of practical use by sales in the prospecting, mid...2022-10-1123 minBuilding With Buyers: Startup Marketing and Growth Fueled By Customers115 - Why You Need To Hire A TikTok Creator Instead Of Another Writer (Tyler Lessard, VP of Marketing at Vidyard)*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA
When I asked Tyler to join me on the show, I thought I was bringing on a marketing leader from a video company (true) but I was also bringing on an amateur comedian, plus video expert, plus all around great personality and person to talk with!
Tyler Lessard is VP of Marketing and Chief Video Strategist at Vidyard (8+ years). Prior, Tyler was CMO at Fixmo (a mobile security startup) and held leadership roles at Blackberry (10+ years).2022-10-0354 min
The MarchitectS2 Episode 12: Positioning to W.I.N with Vidyard, Ada & ClozdIt’s the role of product marketers to act as architects of growth (or “Marchitects”, as we like to call them around here) and help their companies position to W.I.N. (Who.Impact.Narrative)Product marketing leaders need to pin down:WHO you are going to win with (from “anyone who fogs glass” to a drilled-down ICP) and WHO you are going to win against IMPACT your product provides to your customer (and how you’re going to prove it to them) NARRATIVE you need to craft to convey your value (in a way your customers are a...2022-08-1248 min
Revenue Champions55: Sales leadership (with Rebecca Drew, EMEA Sales Leader at Vidyard)Ryan Reisert, Brand Ambassador @Cognism speaks to Rebecca Drew, EMEA Sales Leader @Vidyard about how to be successful as a new sales leader in a new region. Ryan and Rebecca talk about the first 90 days as a sales leader, biggest hurdles for women in sales, inclusivity in sales and more.2022-07-2046 min
Video Confidence Collective113: Vidyard & Visual Selling: Creating a Culture of Video in Business with Tyler LessardIf you want to give your business a chance to profit and grow, video selling is the way to go. And if you have preconceived ideas about producing videos for business, you might clam up the instant you hear about the cost of actually producing just one.
But these days, there's no need to worry much as most video platforms are available online. And one of the leading video-hosting platform made especially for business is Vidyard.
Vidyard is a video production platform that provides professionals with tools to record, edit, manage, host, share, optimise sales v...2022-07-0140 min
Game Set Matchup!EP 10 - Game Set Matchup featuring Rebecca Drew, EMEA Sales Leader at VidyardOn our latest episode of Game Set Match Up, we spoke with Rebecca Drew, EMEA Sales Leader at Vidyard, helping businesses connect with customers through video 🎥
Tune in for 20 minutes of all things partnerships as Rebecca takes us through her do’s and don’t when it comes to creating gold standard partnerships, and how getting involved with both sides of mentoring can help with your own personal development.2022-06-2119 min
Sales Gravy: Jeb BlountThe Future of Video Messaging Featuring Vidyard’s Michael LittVideo messaging is hot and it is a core component of effective prospecting sequences because it works! At Sales Gravy we love using video messages to grab the attention of prospects.
Our favorite tool for sending those messages is Vidyard. That's why we were thrilled when Vidyard CEO and Co-Founder, Michael Litt agreed to sit down with Jeb Blount, Jr. on the Sales Gravy Podcast to discuss the future of video messaging.
If you are the kind of person that likes to be on the leading edge of sales technology and techniques, you will love this episode!2022-05-2533 min
YOUR INTENTION MATTERS! The Sales PodcastJimmy Gagnon: Director of Sales @ VidyardOn this episode, Jimmy Gagnon - Director of Sales @ Vidyard joins me to share his story! Jimmy was a top hockey prospect long before he ever got into sales and had a big decision to make that altered his life: a life of playing hockey with the hopes of making the NHL or an education to build a foundation for a business career. After graduating from Acadia university, Jimmy took the opportunity to play hockey in Australia and what an experience that was. Once back in Canada, as so many have done, his first sales opportunity was with Xerox an...2022-05-1238 min
B2B Content StrategistWhat B2B Marketers Can Learn from Vidyard’s Thought Leadership Strategy with Tyler LessardB2B marketers: how much are you leveraging video content in your current marketing strategy?According to this episode’s special guest, video content – specifically short-form video – is highly underutilized by B2B marketers. In this engaging conversation, Tyler Lessard explains why video is the key to creating thought leadership content that really connects with an audience and how to tap into short-form video’s power. Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the pioneering and leading global provider of video technology for marketers, sales teams, communications and corporate learning. He is in...2022-05-0338 min
SaasHoles "Rev Ops with an edge"Tyler Lessard VP Marketing at VidyardTyler Lessard is a Marketing, Product and Business Development executive with a passion for customer-centric problem solving, creative storytelling, and data-driven marketing. Tyler has over 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video. He’s currently the VP Marketing at Vidyard, host of the Creating Connections show, author of The Visual Sale, and amateur video creator.
Follow Tyler on LinkedIn: https://www.linkedin.com/in/tylerlessard/
Follow Vidyard on LinkedIn: https://www.linkedin.com/company/vidyard/
Sign up for Vidyard for free: https://www.vid...2022-04-1448 min
B2B Social Growth: Presented By Tribal ImpactWhy Video Plays A Key Part In Activating Leaders And Employees On LinkedIn With Tyler Lessard From VidyardVideo is quickly becoming the preferred format of building trust for businesses and individuals. It’s not a surprise as you can see a company’s or individual’s personality over video than on text. In fact, video is the most shared type of content on LinkedIn, over 20 times more than other forms of content. In this episode, Tribal Impact CEO Sarah Goodall and Tyler Lessard from Vidyard discuss: ✔ Why video is important for executives to use on LinkedIn ✔ Why video helps executives become more accessible ✔ Why using video helps reduce sales-cycl...2022-03-2950 min
ON AIR: With Owen & JoshEpisode 44: Rebecca Drew - EMEA Sales Leader, VidyardOur 44th guest is Rebecca Drew, EMEA Sales Leader at Vidyard. Owen and Rebecca discuss team building and expanding businesses into new territories.Including:– Who is Rebecca and who are Vidyard?– What is involved in building and a diverse and successful team, and how you enable that team– The four things to look for when hiring into a business– What is working well and what hasn’t worked so well in Rebecca’s EMEA journey– The challenges that have been overcome and the challenges ahead with expanding into Europe– The top...2022-02-1138 min
Full Funnel Freedom024 How do You Manage a Mountain of Inbound Leads? With Dan Wardle from VidyardIn today's episode, we talk to Dan Wardle about how to keep your sales funnel consistently full using video and managing a mountain of inbound leads. Dan Wardle is currently the head of sales at Vidyard, responsible for all areas of revenue including the enterprise, SMB, and self-serve segments. In previous roles, Dan led the Growth department at Vidyard, SMB sales at Salesforce.com and channel sales management at BlackBerry. What You'll Learn: - How sales and marketing can use video to attract more leads - How to manage a mountain of inbound leads 2022-01-3130 minFull Funnel Freedom024 How do You Manage a Mountain of Inbound Leads? With Dan Wardle from VidyardIn today's episode, we talk to Dan Wardle about how to keep your sales funnel consistently full using video and managing a mountain of inbound leads. Dan Wardle is currently the head of sales at Vidyard, responsible for all areas of revenue including the enterprise, SMB, and self-serve segments. In previous roles, Dan led the Growth department at Vidyard, SMB sales at Salesforce.com and channel sales management at BlackBerry. What You'll Learn: - How sales and marketing can use video to attract more leads - How to manage a mountain of inbound leads 2022-01-3130 min
Pipeline VisionariesThe Power of Video to Generate Demand with Tyler Lessard, VP of Marketing & Chief Video Strategist of VidyardThis episode features an interview with Tyler Lessard, VP of Marketing & Chief Video Strategist of Vidyard, a video platform for marketing and sales video hosting. Tyler has over 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video. He’s also the distinguished author of The Visual Sale.On this episode, Tyler breaks down how to effectively use video to generate demand, why video chops need to be in every marketer's toolkit, and how to be cost-effective and make videos at greater scale. --------------------“...up until the last few years...2022-01-1844 min
The SaaS Sales Performance PodcastRebecca Drew - Sales Leader at VidyardHow can you stand out in an interview?
In this episode, Matt Milligan chats to Rebecca Drew of Vidyard about her career journey, the key qualities she looks for in interviewees, and the revolutionary potential of video-based sales communication.
Rebecca is a recruitment veteran, and knows exactly what makes candidates stand out from the crowd: Curiosity, Coachability, Collaboration and Commitment.
Offering her anecdotes, tips and strategies for a successful interview, this episode is not one to miss.2022-01-1829 min
Play the King & Win the Day!Episode 13 - Tyler Lessard Vice President of Marketing at Vidyard and Co Author of The Visual SaleIn Episide 13 we caught up with Tyler Lessard Vice President of Marketing at Vidyard to discuss a recent book he Co-Authored with Marcus Sheridan called "The Visual Sale" on how the use of video is transforming the selling landscape.About the Book:More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. Not withstanding this increased demand for video, most businesses and organizations have struggled to qui...2022-01-1724 min
TalkingHeadz PodcastVideo gets personal with Michael Litt of VidyardTalkingHeadz is an ongoing interview podcast that features the movers and shakers of enterprise communications - we have great guests too. In this audio-only episode Dave and Evan discuss the importance of video with Michael Litt. Michael Litt is CEO and co-founder of Vidyard, a global video creation, hosting and analytics platform for businesses.2022-01-1233 min
LinkedIn sencillo👌 Cómo hacer buena gestión y seguimiento a clientes potenciales (leads): LinkedIn + Vidyard + Trello👉 Aprende a hacer seguimiento de los clientes que de verdad están interesados: qué hacer y cuándo hacerlo. Y sobre todo, tenerlo registrado. ¿Qué te parecería poder hacer seguimiento cuando una persona ha visto hasta el final tu propuesta comercial?¿Y volver a insistir a una persona que todavía no lo ha hecho? ¿Qué te parecería saber a quién, cómo y cuándo hacer seguimiento de tus propuestas comerciales enviadas a clientes en solo una pantalla y de forma visual? 178 - PROGRAMA LINKEDIN SENCILLO (noviembre...2021-11-0816 min
LinkedIn Sencillo👌 Cómo hacer buena gestión y seguimiento a clientes potenciales (leads): LinkedIn + Vidyard + Trello👉 Aprende a hacer seguimiento de los clientes que de verdad están interesados: qué hacer y cuándo hacerlo. Y sobre todo, tenerlo registrado.
¿Qué te parecería poder hacer seguimiento cuando una persona ha visto hasta el final tu propuesta comercial?¿Y volver a insistir a una persona que todavía no lo ha hecho?
¿Qué te parecería saber a quién, cómo y cuándo hacer seguimiento de tus propuestas comerciales enviadas a clientes en solo una pantalla y de forma visual?
178 - PROGRAMA LINKEDIN SENCILLO (noviembre 2021)
▪️ 00:00 - 02:18 Cuadro de seguimiento de clientes potenciales objetivo a conseguir.
▪️ 02:19...2021-11-0816 min
The Six SessionsThe Six Session | Terrance Kwok (Vidyard)Since starting, the Six Sessions have given me the opportunity to chat with some amazing people in the growth space - primarily across marketing, sales and CX, but not always.
And today’s guest is all about the growth.
He’s played across the full spectrum of growth - marketing, sales, product and I believe there was some app startup experience in there too...
He’s someone who knows how to grow in the SaaS space, has dabbled with his own tech startup AND managed to nail roam working before it was compulsory... and you’re going to learn something from him...2021-11-0834 min
LinkedIn sencillo177 Como conseguir clientes potenciales con reuniones de ventas: linkedin + vidyardSi en vez de leer quieres verlo en formato vídeo, te cuento en vídeo cómo usar LinkedIn + Vidyard no solo para prospectar de forma efectiva, sino para a qué clientes merece la pena o no seguir después de un mensaje comercial. En este artículo veremos: ▪️ Números: mis errores y aciertos al prospectar con clientes potenciales. ▪️ Por qué usar vídeos Vidyard en las propuestas comerciales. ▪️Cómo preparar una plantilla de propuesta comercial para personalizarla de forma muy sencilla con guión y ejemplo. ▪️ In...2021-11-0110 min
LinkedIn Sencillo177 Como conseguir clientes potenciales con reuniones de ventas: linkedin + vidyardSi en vez de leer quieres verlo en formato vídeo, te cuento en vídeo cómo usar LinkedIn + Vidyard no solo para prospectar de forma efectiva, sino para a qué clientes merece la pena o no seguir después de un mensaje comercial.
xxxx Vídeo xxxxx
En este artículo veremos:
▪️ Números: mis errores y aciertos al prospectar con clientes potenciales.
▪️ Por qué usar vídeos Vidyard en las propuestas comerciales.
▪️Cómo preparar una plantilla de propuesta comercial para personalizarla de forma muy sencilla con guión y ejemplo.
▪️ Indicadores para conocer qué cliente potencial merece la pena seguir.2021-11-0110 min
Think like a media companyHow Vidyard Makes Content... and why they're building a media company | Episode #001Vidyard have dominated their category 👑
And I think A LOT of it comes down to how they've structured their content-engine...
⭐️ Blog.
⭐️ Employee social strategy.
⭐️ Media brand (Sales Feed)
...as a company they've embraced several different content plays that have allowed them to be positioned as the 'go-to-solution'
And so for my 2nd conversation of my new series "How We Make Content"
I wanted to go completely u...2021-09-2944 min
K2 Sales PodcastWhy sales engagements need video - VidyardVideo is new for many; we discuss what is holding people backNon-negotiable tool now, having the human connection is so important.4:58 How can you get more comfortable?To be good at what you do, we have to adapt to the way people are buying now.What creates the best buying experience in the remote world, video is a no brainer there.It does not replace all communication, getting good and comfortable with it for 2021 will be agamechanger!14:15 What do I need to get started?Low barrier to...2021-08-1759 min
Creating Distance248: Tactical Ways To Use Video In Sales: Rachel Shi, Vidyard Partnerships ManagerRachel Shi is the Senior Manager of Strategic Partnerships at Vidyard. She was formerly an Acclunt Executive at Hootsuite and has been featured on several high-profile sales podcasts and blogs.
In this episode, we talk about:
Rachel's pivot from Graphic Design to Sales out of college
Growing her career at Vidyard
The best tactical ways for any SDR or AE to use video in the sales process
And much more...
This podcast is brought to you by Postal.io, A Curated Experience Marketing Platform that Helps You Cut Through the Noise.
If you enjoy the podcast, would you please consider l...2021-08-0430 min
Millennial Sales248: Tactical Ways To Use Video In Sales: Rachel Shi, Vidyard Partnerships ManagerRachel Shi is the Senior Manager of Strategic Partnerships at Vidyard. She was formerly an Acclunt Executive at Hootsuite and has been featured on several high-profile sales podcasts and blogs.
In this episode, we talk about:
Rachel's pivot from Graphic Design to Sales out of college
Growing her career at Vidyard
The best tactical ways for any SDR or AE to use video in the sales process
And much more...
This podcast is brought to you by Postal.io, A Curated Experience Marketing Platform that Helps You Cut Through the Noise.
If you enjoy the podcast, would you please consider l...2021-08-0430 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#65 - Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at VidyardIf you hadn't heard, Tyler Lessard is the King of Video. As VP Marketing and Chief Video Officer at leading video platform Vidyard, he is also the author of video marketing bible: The Visual Sale. Tyler knows that video marketing is the future of content, and explains how video can help emotionally engage B2B buyers and speeds up the sales cycle, as seen at Marketo with their new and improved call to actions. Listen to this FINITE Podcast episode to learn how you can use video in your own B2B marketing, and how...2021-08-0233 min
Avidly UK&CA Marketing PodcastHow to get comfortable on video with Vidyard's Katie Bentz | Video First Ep05Believe in the power of video in sales and business generally, but nervous about being on camera? Katie Bentz, Partner Manager at Vidyard, breaks down how she overcame the fear of being on camera in a sales role and shares some amazing advice. Everything from how to minimise the feeling nervousness to building the right habits… including when NOT to use video.
Check out our other Digital 22 podcasts here:
https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7
Want a glimpse behind the scenes at D22 life, then check out of Vlog series:
https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_Co...2021-07-2736 min
Reimagine Technology At WorkHow will video continue to change the workplace? An interview with Michael Litt, the CEO of VidyardIt's no surprise that video adoption has changed the way we work. However, change is constant. In this discussion, Michael Litt, the CEO of Vidyard, shares thoughts on what companies should be thinking about as it relates to using video.
Company Twitter: @vidyard
Company LinkedIn: https://www.linkedin.com/company/vidyard/
Michael’s LinkedIn: https://www.linkedin.com/in/michaellitt/
Michael’s Twitter: @michaellitt
Follow Maribel at http://twitter.com/MaribelLopez @MaribelLopez
https://www.linkedin.com/in/maribellopez/2021-07-1523 min
DemandistErin Ellis of Vidyard: How to Empower Employees to Become Internal CreatorsErin Ellis is the Content Marketing Manager at Vidyard, an online video platform. Here, we talk all about her start in the world of content marketing with a focus on sales enablement, Vidyard's approach to content production & distribution, and how she empowers other creators within the organization to get involved in marketing.2021-07-0627 min
30 Minutes to President's Club | No-Nonsense Sales57 (Sell): Taking your video selling game to the next level (Josh Kirkham, Manager, Emerging Sales @ Vidyard)Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Four Actionable Takeaways: * Aim to be a one-take-wonder. It’s the only way you’ll be able to efficiently video prospect in bulk.* Get your pleasantries/introductions out before the meeting with a quick video covering the agenda.* Send micro-demos after the call by recording yourself highlighting key points and next steps.* Don’t be afraid to call up your prospect for feedback after you see they’ve watched the video....2021-06-3028 min
Sales & Marketing Talk Show#71 Using videos in sales with Tyler Lessard from VidyardTyler Lessard from Vidyard shares secrets to using videos in sales:✔️ Rise of video in sales: what's happening, why, and how?✔️ Using video for prospecting: examples and best practices✔️Using video through the deal cycle to stay memorable and accelerate sales✔️ Do's and don'ts of custom video recording for sales2021-06-1137 min
Conversations with Women in Sales99: From Selling Cell Phones to Huge SaaS to Dir. at a SaaS Startup, Ellen Stafford, VidyardEllen Stafford is Director, Presales and Solutions at Vidyard which means that she leads business development as well as the Solutions Consulting teams - an unusual combination but it works for her. She started selling cell phones after college and then, through connections, got an opportunity at Salesforce.com. She went from the mammoth company to Vidyard which was truly a startup with 35 employees when she started there, and has risen through the ranks. 2021-06-0922 minConversations with Women in Sales97: From Science to Math to MBA to a Sales Career, Reva Pellerin, VidyardReva Pellerin has spent over 10 years in B2B sales. She did not know what selling technology even was when she got her first BDR role at Oracle but it opened the door to technology and SaaS sales. She is glad she took a chance and in a roundabout way ended up in a fantastic career - now at Vidyard. We had a fun conversation and Reva discusses her journey that could help others listening in. 2021-05-2021 min
The Video ReformationVidyard's 2021 Video in Business BenchmarksVidyard recently dropped its 2021 Video in Business Benchmark Report. This week, Ben and Justin dig through the numbers, charts, stats, and trends to break down the state of B2B video marketing and what to expect in video for business this year. This episode is brought to you by ai.io.ai.org. Benchmark Report: https://www.vidyard.com/business-video-benchmarks/2021-05-1058 min
The Video ReformationVidyard's 2021 Video in Business Benchmarks (Video)Vidyard recently dropped its 2021 Video in Business Benchmark Report. This week, Ben and Justin dig through the numbers, charts, stats, and trends to break down the state of B2B video marketing and what to expect in video for business this year. This episode is brought to you by ai.io.ai.org. Benchmark Report: https://www.vidyard.com/business-video-benchmarks/2021-05-1058 min
Let’s talk ABM22. Drive engagement with video | VidyardIn this episode of Let's Talk ABM Declan chats to Tyler Lessard, VP Marketing & Chief Video Strategist at Vidyard, about using video to support Account-based Marketing campaigns.
Here's what they cover:
- How Vidyard got serious with Account-based Marketing
- The steps Vidyard took to scale ABM
- How video can support your ABM strategy
- Advice on how to succeed at Account-based Marketing.2021-03-3120 min
The Scott Townsend Show#68 - The Future of Technology with Vidyard's Jonathan HorovitzIn this episode, I visit with Vidyard's Jonathan Horivitz, about Yidyard's new integration with Slack, what the future of technology will look like by the year 2030, and how important it is to remove the hurdles that get in the way of progress.► Subscribe to my Youtube channel --- https://bit.ly/3iV8sOTYou can look for these episodes every week, so please hit SUBSCRIBE to stay in the loop for each new show!The Scott Townsend Show Merchandise https://teespring.com/stores/tsts-2Resources and Links--------------------------------------------My co...2021-02-1322 min
Sales Success StoriesDigital Selling in 2021 with Vidyard's Tyler LessardHow are you doing with your digital selling and virtual selling efforts in 2021? In this bonus episode of the Sales Success Stories podcast, Scott Ingram talks with Vidyard's VP of Marketing and Chief Video Strategist, Tyler Lessard. 2021-02-0239 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.The 5 pillars of an effective partner enablement w/ Rob Sale from VidyardThis is a great first episode to this new podcast format where Rob Sale discusses what his program is, how it operates, who is necessary, and what they do with their partners daily to achieve partner activation and enablement.
Main sections:
[00:03:02] Vidyard’s partner program
[00:06:08] Vidyard’s partner stack
[00:09:13] 5 pillars of an effective partner ecosystem
[00:12:26] Creating a successful partner track
[00:15:38] How to facilitate successful partnership
[00:18:46] Using certification to get partners to the next level
[00:22:23] Timeline for partners to be co-selling
[00:25:59] Essential steps t...2021-02-0134 min
K2 Sales PodcastUnlock the power of video - Rachel Shi - VidyardUnlock the power of video to improve your customer experience and increase salesVideo is new for many, we discuss what is holding people backIt is a non-negotiable tool, having the human connection is so important.4:58 How can you get more comfortable?To be good at what you do, we have to adapt to the way people are buying now. What creates the best buying experience in the remote world, video is a no brainer there. It does not replace all communication, getting good and comfortable with it for 2021 will be...2021-01-2650 min
30 Minutes to President's Club | No-Nonsense Sales36 (Sell): Leveraging video to take your sales process to the next level (Tyler Lessard, Vidyard)Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Four Actionable Takeaways:
Use “video for you” in your subject line and say how long the video is in your body
Use voicemails, LinkedIn, and emails to drive prospects to the video
Use videos to keep your prospect’s attention through the deal
Expand your reach with a video any time another decision maker might need the info
Tyler’s Path to President’s Club:
VP Marketing and Chief Video Strategist, Vidyard
Author of The Vis...2021-01-2031 min
TecnohumanosTecnohumanos #2 - Cristiana Montenegro (Vidyard) y Jesús Hijas (essence)Segundo capítulo del podcast Tecnohumanos, de Datasocial, en el quenos acompañan Cristiana Montenegro, de Vidyard, y Jesús Hijas, de essence. Además, en el club de lectura semanal recomendamos el libro "Good to Great", de Jim Collins.Tecnohumanos, el podcast de Datasocial sobre tecnología y valores. Con Ana Aldea y Fran Sánchez. www.datasocial.esTW: @datasocial_esFB: @datasocialLinkedin: datasocial2021-01-1926 min
Growing My B2B BrandHow Video Will Impact Sales For Your B2B Brand in 2021 with Tyler Lessard of VidyardTyler Lessard of Vidyard joins us on Growing My B2B Brand to discuss the impact of video on sales in 2021, especially for B2B companies. We'll explore important topics such as the struggle for businesses to adapt to a video-first world and some of the reasons why companies need to invest in video in order to grow. We'll also look at how content marketing has changed and why video is so important to content marketing moving forwards. You'll enjoy a lot of wisdom from Tyler who just released his book The Visual Sale: How to Use Video to...2021-01-1326 min
SaaS Marketing MakeoverSaaS Marketing Makeover - With Vidyard's VP of Marketing, Tyler LessardIt's makeover time.
In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
Today's guest...Vidyard's VP of Marketing, Tyler Lessard!2021-01-1332 min
Creator Stories - by Prewrite.comHow to Use Video Storytelling to Increase Sales with Ali Hammoud of VidyardSay you’re selling widgets. You know your widget is 39% lighter than the competition, works 53% faster, costs 13% less, and has 29% more support.
Your client is asleep by now.
But maybe, three years ago you had a friend who struggled with their widget, who complained about the cost, the size, and how frustrated they were because a widget part broke, and they couldn’t get any support to fix it. So you decided to do something about that. And you designed this better, cheaper widget, and have around-the-clock o-call support, and your friend’s company has now do...2020-11-2144 minYOUR INTENTION MATTERS! The Sales PodcastEp. 85 "Find Your Own Style" Reva Pellerin (Commercial Sales @ Vidyard)On this episode Reva Pellerin - Commercial Sales @ Vidyard joins me to share her story! "Find Your Own Style" is her foundation so get ready and enjoy Reva's story!YOUR INTENTION MATTERS...because that's the result you'll tend to get! www.everestperformance.com2020-11-0131 min
This New WayProcesses Before Velocity: Why Your 100th Employee Will Change Your Company with Michael Litt (CEO at Vidyard)In episode 20, Michael Litt reminds us how important it is to exercise our minds, so we can execute our missions and our values as leaders. We talk about how leadership changes as your business grows, the importance of communication and structure to keep tasks on track and having empathy and compassion for your team.
Michael Litt is the Co-Founder and CEO of Vidyard - the online video platform that helps businesses such as SalesForce and Marketo unlock the power of video. Michael is also a Tedx speaker and has been named one of Canada’s Top 40 Under 40....2020-10-0139 min
InnovatED PodcastInnovatED Episode 5 - Laura Galbraith, VidyardIn this episode Carli & Sandy chat with Laura Galbraith, Director of Community Impact at Vidyard. We discuss the power of community connection and how to set your students up for success by helping them to discover their true passion. 2020-09-2930 min
InnovatED PodcastInnovatED Episode 5 - Laura Galbraith, VidyardIn this episode Carli & Sandy chat with Laura Galbraith, Director of Community Impact at Vidyard. We discuss the power of community connection and how to set your students up for success by helping them to discover their true passion.2020-09-2930 min
The ROI Online Podcast[Feature Friday] Ali Hammoud on How to Up Your Sales and Marketing Game with Videos using Vidyard - The ROI Online Podcast Ep. 34How can you communicate clearly and effectively while at the same time make your job easier? Utilize video with a tool like Vidyard, which gives you information on who’s watching your stuff, how long, how many times, and who they’re sharing it with so you know whether or not they’re interested in what you’re selling. On this episode of the ROI Online Podcast, Steve Brown talks with Ali Hammoud about the capabilities of Vidyard and how you can use it to stand out among the noise. Ali is a partner manager at Vidyard...2020-09-2541 min
The AllegoryAround the world with Michael Litt, CEO, VidyardIn this opening episode I sit down with Michael Litt, co-founder and CEO of Vidyard, the leading video marketing platform. We get into his head - what drives him, what grinds his gears, and how he got his company up and running.
Michael was recently recognized as Ernst & Young's Entrepreneur of the Year and Marketing Magazine's Top 30 Under 30.2020-07-1427 min
Film School for MarketersThe Future of 1:1 Video Technology (with Michael Litt, CEO of Vidyard)In this episode, I'm very excited to be joined by one of the leading voices in video technology, Co-founder and CEO of Vidyard, Michael Litt.
Together, we discuss what organizations will begin asking from their video technology providers, what they should be requesting, and how 1:1 video is changing the sales landscape permanently.2020-05-2727 min
Film School for MarketersThe Future of 1:1 Video Technology (with Michael Litt, CEO of Vidyard)In times recent, we've focused on strategies that adapt to the challenges and opportunities in a CO-VID affected world. But, instead of focusing on what's happening now, in the short-term, how is this going to affect our video efforts in the long-term? Certainly, it changes our communication. It probably changes our production needs as well. But, today, we focus on how it affects our video technology. In this episode, I'm very excited to be joined by one of the leading voices in video technology, Co-founder and CEO of Vidyard, Michael Litt. Together, we d...2020-05-2700 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.EP108: How Vidyard Shifted to a Product-Led Business ModelIn this episode of the GrowthTLDR, we're back talking to the founder and CEO of Vidyard, Michael Litt. In our first episode with Michael, we talked a lot about leadership and how to grow a company. In this episode, we wanted to dig into Vidyard's recent shift to being a product-led company and how they successfully added freemium to their go-to-market. We talk to Michael about why he made that decision, the challenges Vidyard had to overcome to make it successful, how to get your go-to-market teams working effectively together, and how to get your...2020-04-1640 min
Agency Life FlashbackS3 E44 How to Enhance Your Retainer Results & Unlock The Power of Video with Rob Sale from VidyardIn this episode, we chat with Rob Sale - Snr. Alliances and Partner Development Manager at Vidyard. He takes us through all things video. From why your agency needs it and how to enhance your retainers with clients. In this episode we chat about:How agencies will benefit from videoHow to capitalize on video marketing How agencies can take it to market How to package video marketingHubSpot & Vidyard Global Strategic Alliance for video26000+ Hubspot customers powered by VidyardWhy you should focus on Growing your accounts with VideoHow the way our communication changed over the years 40% of busi...2020-03-1152 min
On The FlyEpisode 13 - Tom Burgess, VidyardVidyard is our video marketing software partner. Tom and Eric discuss the benefits or using Vidyard and how our partnership is growing.2020-01-2318 min
On The FlyEpisode 13 - Tom Burgess, VidyardEpisode 13 of On The Fly features our very own Director of Multimedia, Tom Burgess! He and Eric sat down to talk Vidyard. Vidyard is our video marketing software partner. Tom and Eric discuss the benefits or using Vidyard and how our partnership is growing. Get more info on Vidyard: https://www.vidyard.com/Follow Revenue River on our social accounts:Facebook: https://hubs.ly/H0jZWXx0Instagram: https://hubs.ly/H0jZXqp0LinkedIn: https://hubs.ly/H0jZW0N0Twitter: https://hubs.ly/H0jZV_v02020-01-2318 min
Marketing News CanadaSandy Pell (Vidyard)On this episode of Marketing Jam, Darian Kovacs talks to Sandy Pell, Head of Corporate Communications and Public Relations at Vidyard.
Sandy shares some of her top tips for using video to stand out when making new connections online. Showcasing why video seems to be the trend that just keeps growing.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter...2020-01-2031 min
Avidly UK&CA Marketing PodcastLOVE INBOUND 2019 - The Rise of Video in Marketing with Vidyard's Terrance KwokHear from Vidyard's Terrance Kwok about inbound video and how your sales and marketing teams can utilise it effectively.2019-12-2021 min
The Ticket: Discover the Future of Customer Service, Support, and Experience, with IntercomScale: How Vidyard uncovered a multimillion-dollar growth lever - by moving downmarket (S02:E05)Vidyard CEO Michael Litt joins Intercom's Ciaran Nolan to discuss how flipping the freemium model on its head became their answer to accelerated growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2019-12-1228 minFilm School for Marketers7 Vidyard Competitors & AlternativesOn today's episode, we’re going to be talking about one of the most common questions we get, how does Vidyard stack up against other video platforms? We aren’t just providing our experience with other platforms but pulling in feedback from G2 Crowd to share what reviewers are saying. As we dive in, we’re going to be looking at the platforms from two different angles. Some of the ones we’re talking about are 1:1 video products, while others are simply video hosting platforms. Visit Our Website: https://www.impactbnd.com 2019-11-0600 min
Film School for Marketers7 Vidyard Competitors & AlternativesOn today's episode, we’re going to be talking about one of the most common questions we get, how does Vidyard stack up against other video platforms?
We aren’t just providing our experience with other platforms but pulling in feedback from G2 Crowd to share what reviewers are saying.
As we dive in, we’re going to be looking at the platforms from two different angles.
Some of the ones we’re talking about are 1:1 video products, while others are simply video hosting platforms.2019-11-0619 min
Marketing: Behind the Curtain10. How Vidyard is Proving the Value of Marketing Video Creation w/ Tyler LessardWe all can use a funny cat video now and then. But, when you think about it, video as a means of communication has so much more potential. Vidyard’s VP of Marketing, Tyler Lessard, fills us in on the power and versatility video can have in every stage of the buyer’s journey. Plus, he talks about: Using video to educate. How Vidyard is working to create a market category. Tips for marketers just getting into video. To listen to this episode...2019-11-0500 minOn The FlyEpisode 5 - Michael Litt, VidyardEpisode 5 of On The Fly features the Co-Founder and CEO of Vidyard, Michael Litt. They discuss the future of video and the positive impact organizations can have on the communities they live in. Get to know one of the true thought leaders in the world of video while sharing a few laughs.More information on Vidyard: https://www.vidyard.com/Follow Revenue River on our social accounts:Facebook: https://hubs.ly/H0jZWXx0Instagram: https://hubs.ly/H0jZXqp0LinkedIn: https://hubs.ly/H0jZW0N0Twitter: https://hubs.ly/H0...2019-09-1815 min
Motivational MomentsEpisode 126: Tyler Lessard, VP Marketing, VidyardThis episode of Motivational Moments features audio taken from the Conversations video series at www.motivationalsteps.com/conversations. In today’s episode Linda Ockwell-Jenner is speaking with Tyler Lessard, the VP of Marketing for the highly successful video marketing company, Vidyard.
2019-08-1715 min
Film School for MarketersHow Vidyard Uses Its Tool to Better Prospect & Close DealsReady to master 1:1 video for prospecting?
In this episode, we're diving into different stages of the sales cycle, how to use video, what Jacob has seen work well for Vidyard and for clients, as well as what to avoid.
Jacob brings a ton of experience to the table and is here to offer up ways to use video effectively whether it be with prospecting or closing deals faster.2019-08-0732 minFilm School for MarketersHow Vidyard Uses Its Tool to Better Prospect & Close DealsReady to master 1:1 video for prospecting? In this episode, we're diving into different stages of the sales cycle, how to use video, what Jacob has seen work well for Vidyard and for clients, as well as what to avoid. Jacob brings a ton of experience to the table and is here to offer up ways to use video effectively whether it be with prospecting or closing deals faster. Visit Our Website: https://www.impactbnd.com Subscribe on YouTube: http://bit.ly/2zhiunj Join the FSM Facebook Group: http://bit.ly...2019-08-0700 min
Film School for MarketersVidyard Video Benchmark Report for 2019 ReviewVidyard and Demand Metric recently released their video benchmark report for 2019 containing trends in the business community when it came to video.
In this episode, we're diving into what the findings revealed and what it means for your organization.2019-07-1626 minFilm School for MarketersVidyard Video Benchmark Report for 2019 ReviewVidyard and Demand Metric recently released their video benchmark report for 2019 containing trends in the business community when it came to video. In this episode, we're diving into what the findings revealed and what it means for your organization. Visit Our Website: https://www.impactbnd.com Subscribe on YouTube: http://bit.ly/2zhiunj Join the FSM Facebook Group: http://bit.ly/2FYYatS LOOKING FOR VIDEO TRAINING OR PRODUCTION? Book a Video Marketing Workshop and start creating professional-grade marketing videos in-house. From composition and lighting to on-camera behavior and editing, we...2019-07-1600 min
Mastering Sales DevelopmentSuperstar SDR 6: Jess Wilson from VidyardHi all! Today we will reverse engineer the success of Jess Wilson, from Vidyard. Jess won the March Madness competition at Vidyard, and she does a terrific job to create highly engaging prospecting videos. If I am the expert of Cold Calling, Jess is the expert of Video.
If you want to join the series or nominate a colleague, please tag them in the comments or send me a message. We've already had Mikey Pawell (direct email), Louise Trump (email), Allie Hudson (cold calling), Jackie Lipnicki (cold calling) and Sam Silverman (Strategy) participate.
The topics co...2019-05-0228 min
Leveling Up with Eric SiuHow to Dominate Video Marketing with Vidyard CEO Michael LittSo how should companies prepare for the generation change? Tune in to hear Eric Siu interview Michael Litt Co-founder and CEO of Vidyard -- a company which provides video hosting and analytics for businesses. Litt believes that Gen Zs have different ways of communicating...and more than anything, they love video. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review...2019-04-2528 min
VidAction Podcast - For Growing YouTube Channels, Video Creators, and Video Marketing TipsThe 2019 State Of Video In Business Report With Tyler Lessard Of VidyardTyler Lessard of Vidyard talks about the 2019 State of Video in Business Report.GUEST: Tyler Lessard of Vidyard. Check out the 2019 State of Video in Business Report and download the Vidyard GoVideo Chrome extension to create more engaging sales emails through video. Follow Tyler on Twitter.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and V...2019-04-0420 min
YouTube Ads Podcast | VidAction with Dane GoldenThe 2019 State Of Video In Business Report With Tyler Lessard Of VidyardTyler Lessard of Vidyard talks about the 2019 State of Video in Business Report.GUEST: Tyler Lessard of Vidyard. Check out the 2019 State of Video in Business Report and download the Vidyard GoVideo Chrome extension to create more engaging sales emails through video. Follow Tyler on Twitter.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and V...2019-04-0420 min