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Showing episodes and shows of
Vijay Damojipurapu
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B2B Go-To-Market Leaders
From Wall Street to Workflow: Karthik Suresh’s GTM Pivot into the AI Agent Era
In this episode of the B2B Go-To-Market Leaders podcast, Vijay sits down with Karthik Suresh—co-founder of Ignition and DoubleLoop.AI—to explore his unconventional journey from high-frequency trading to building one of the fastest-growing platforms in the AI agent space.Karthik shares how early career lessons in finance shaped his product mindset, why user empathy became his north star, and how doubling down on positioning and messaging turned go-to-market into a product strategy.You’ll hear how Ignition was born out of a gap in product marketing tools, why the team pivoted to Double...
2025-06-26
51 min
B2B Go-To-Market Leaders
Earn the Right: Leslie Venetz on Building Trust in B2B Sales
Modern B2B sales success lies in shifting from scripted selling to strategic listening—by elevating discovery calls and building trust through thoughtful messaging, Leslie’s approach turns reps into advisors and conversations into conversions.Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay interviews Leslie Venetz, a B2B sales strategist and founder with deep experience navigating outbound sales in enterprise environments. Leslie unpacks her journey from learning the ropes in sales to helping SaaS companies refine their go-to-market strategies with bold, focused tactics.She emphasizes that real...
2025-05-15
44 min
B2B Go-To-Market Leaders
From Product Manager to 2x exited Founder: Ramesh Prabagaran's Go-To-Market Success Playbook
Go-to-market is defined as a cohesive, interconnected machine involving sales, marketing, product, and customer needs working together like a flywheel. A successful GTM strategy centers on four key elements: understanding the customer’s pain points, delivering clear product value, ensuring ease of consumption, and aligning cross-functional teams toward common goals.In this insightful podcast, Ramesh Prabagaran, a Silicon Valley-based entrepreneur and two-time founder, shares his journey from product manager to successful founder and CEO. With over 20 years in the computer networking industry, Ramesh discusses his experiences at Juniper Networks, his co-founding of Viptela (acquired by Cisco), and hi...
2025-04-16
57 min
B2B Go-To-Market Leaders
From Art School Dropout to GTM Powerhouse: Eli Rubel’s Founder Journey
Trust the process, embrace resilience, and understand that challenges often lead to greater success.Dive into the latest episode of the B2B Go to Market Leaders podcast, where Eli Rubel shares his entrepreneurial journey from tech startups to service businesses. Eli details his transition from chasing venture-backed dreams to creating lifestyle businesses that align with his personal values. The conversation spans his decision-making process, the creation of Matter Made and NoBoringDesign, and his newest venture, Profit Labs. Eli emphasizes his "tricycle life" philosophy—prioritizing work-life balance while building profitable businesses.
2025-04-01
50 min
B2B Go-To-Market Leaders
Pricing as a Strategic Lever in B2B SaaS Go-to-Market: Insights from Pricing Consultant Dan Balcauski
It's important to price for customers, not just the product itself, as humans ascribe value.Dan shares his career journey, starting as a software engineer and transitioning into product management and eventually pricing consultancy. He emphasizes the critical role of pricing as a strategic lever in successful B2B SaaS go-to-market strategies, drawing on his extensive experience helping companies overcome common pricing challenges.Dan provides valuable insights for B2B SaaS leaders looking to leverage pricing as a key component of their go-to-market efforts.Connect with Dan Balcauski on LinkedIn:https://www...
2025-02-26
39 min
B2B Go-To-Market Leaders
The Power of Strategic Partnerships in Go-To-Market: How to Foster Relationships and Drive Growth With Emir Elliott-Lindo
Strategic partnerships can be the catalyst for business growth and long-term success. In this episode, Emir Elliott-Lindo highlights the significance of cultivating strong relationships with partners and how collaboration can lead to mutually beneficial outcomes. Emir delves into the essential steps for fostering these relationships, from identifying the right partners to establishing clear communication and shared goals. Learn how leveraging partnerships not only creates new business opportunities but also helps brands gain credibility, expand their reach, and innovate together. Connect with Emir Elliott-Lindo on LinkedIn:https://www.linkedin.com/in/emirelliottlindo/
2025-01-22
49 min
B2B Go-To-Market Leaders
Bootstrapping to Scaling Revenue to Exit: GTM Conversation with Gururaj Pandurangi, 3x Founder
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Gururaj Pandurangi shares groundbreaking insights on evolving GTM strategies, focusing on problem-centric selling, scalable outreach, and building trust to drive business growth.They explore how trust-building conversations and validating problem statements with potential buyers can lead to co-creating impactful solutions.Listeners will gain practical knowledge on building trust by addressing key problems, validating challenges with ideal customer profiles, leveraging automation to overcome cold outreach limitations, and adapting to modern sales and marketing dynamics.Connect with Gururaj Pandurngi on...
2024-12-19
52 min
B2B Go-To-Market Leaders
Narrow Your ICP for GTM Growth: Tactics with Hippo Video CEO Kathri Mariappan
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Kathri Mariappan, the founder of Hippo Video, a B2B SaaS company. Kathri, with a rich background in engineering and over 16 years of experience in product management at Zoho, shares his entrepreneurial journey, highlighting the pivotal moments that shaped his approach to building and marketing products. This blog post delves into the key themes and insights from the episode, offering actionable advice for entrepreneurs and business leaders.Kathri emphasizes that a go-to-market (GTM) strategy is much more than just sales and marketing...
2024-11-27
50 min
B2B Go-To-Market Leaders
The Role of RevOps Data in Go-to-Market Success with Ryan Vong (Two-times Founder)
Want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy?Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay converses with Ryan Vong, a seasoned expert in marketing operations and entrepreneurship. Ryan shares his extensive experience, from founding Digital Pi to his current venture, Helix, and offers valuable insights into the intricacies of go-to-market (GTM) strategies. This blog post will break down the key themes and actionable advice from the episode, providing a comprehensive guide for listeners and readers looking to enhance their GTM efforts.Key...
2024-10-30
45 min
B2B Go-To-Market Leaders
Top B2B Marketing Strategies: Expert Insights from PR Specialist Mike Maynard
Do you want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy?Dive into the latest episode of the B2B Go to Market Leaders podcast, where Mike Maynard, CEO of Napier, a seasoned PR executive and expert in various go-to-market (GTM) strategies, including account-based marketing (ABM) emphasizes the importance of starting with the customer’s needs rather than the product. This customer-centric approach is crucial for developing effective marketing strategies that resonate with the target audience.Actionable Tips:Identify Customer Pain Points: Conduct thorough market research to understand the specific problems your cu...
2024-10-01
50 min
B2B Go-To-Market Leaders
The First 90 Days: Guaranteeing Revenue Growth Through Customer Success with Rachel Stanley
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Rachel Stanley, Vice President of Customer Experience at Banzai, shared her career journey and deep insights into customer experience and success within the SaaS industry.From starting as an onboarding specialist to rising to a VP role, Rachel's story highlights her initiative-driven approach and dedication to understanding customer needs. She emphasized the critical role of the first 90 days in customer engagement, the importance of aligning customer marketing with experience, and the need to balance empathy with revenue responsibilities. Rachel's insights provide a...
2024-09-06
47 min
B2B Go-To-Market Leaders
Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrew Hatfield who has a background in technology and product marketing, discusses the importance of aligning product, marketing, sales, and customer success functions for effective go-to-market (GTM) strategies. He highlights the role of product marketing in bridging gaps between these departments and ensuring that products meet market demands. Andrew also shares insights from his career journey and the challenges CMOs face in budget allocation and decision-making. This episode provides valuable insights into the complexities of go-to-market strategies, the importance of alignment between t...
2024-08-30
46 min
B2B Go-To-Market Leaders
Collaborating With Sales For a POV That Resonates: Insights From Julien Sauvage
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Julien Sauvage, the GVP Marketing lead at Clari delves into how to create an effective company narrative through the art of storytelling and having an alignment with sales for efficient go-to-market strategies. He shares his career journey and insights on breaking down silos within marketing teams. He explains how he structures his marketing organization at Clari to foster collaboration and shared goals.The episode provides valuable takeaways on effective marketing strategies, the significance of emotional engagement, and the necessity of integrated teamwork...
2024-08-01
51 min
B2B Go-To-Market Leaders
Product Hunt Launch Secrets: A conversation with Leo Bosuener
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Leo Bosuener founder of a product launch agency specializing in Product Hunt shares his career journey from freelancing as a B2B consultant to focusing on product launches. He emphasizes the importance of aligning product, sales, marketing, and customer success teams for a successful go-to-market strategy. Leo discusses the iterative nature of go-to-market efforts, the role of clear messaging and case studies, and the value of patience and continuous learning.
2024-07-18
41 min
B2B Go-To-Market Leaders
Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Saez
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, viewing product-market fit as a continuous journey, and crafting a thorough framework for positioning and messaging, companies can attain strategic alignment and excel in the go-to-market strategy. Remember to focus on creating a connected narrative, addressing scalability, and building an emotional connection with your audience.
2024-06-26
45 min
B2B Go-To-Market Leaders
Expert GTM Insights from Tom Slocum: Building Effective Sales Teams, Collaborative Messaging, and Optimizing Outbound Efforts
Dive into the latest episode of the B2B Go to Market Leaders podcast, where sales expert Tom Slocum shares his comprehensive approach to go-to-market (GTM) strategies. As the founder of The SD Lab, Tom brings valuable insights into marketing plans, sales motions, and customer success. Learn about his journey from a sales representative to an entrepreneur, his strategies for building and scaling SDR teams, and the importance of collaboration and client involvement in crafting effective messaging. This episode is a treasure trove of actionable advice and a nuanced understanding of modern marketing tactics.
2024-06-13
57 min
B2B Go-To-Market Leaders
Storytelling and GTM Insights through Revenue Ops: Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense
In this episode, Saima Rashid, an accomplished marketing leader and SVP of Marketing & Revenue Analytics at 6sense, shares her experiences, expertise, and guiding principles in navigating the dynamic world of marketing. From balancing the demands of parenthood with a thriving career to harnessing the power of data-driven strategies, Saima offers valuable insights into modern marketing practices. She delves into her career trajectory, emphasizing the fusion of analytical prowess with creative marketing instincts.
2024-05-22
44 min
B2B Go-To-Market Leaders
Personal Values, Mentorship, and Career Growth: Div Manickam’s Journey in Product Marketing
In this episode, Div Manickam, product marketing leader, product marketing coach, and author defines GTM as a three-letter acronym focused on achieving alignment across stakeholders and teams within a company, particularly when launching new products or entering new markets.Let’s step into the world of product marketing and discover the keys to thriving in today's competitive landscape.
2024-05-09
46 min
B2B Go-To-Market Leaders
Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO
Experiment and learn from failures, rather than seeing everything as either a total win or a total loss.In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of serving diverse audiences and keeping employees focused on the customer through initiatives like a brand manifesto.
2024-04-17
50 min
B2B Go-To-Market Leaders
People-Centric GTM: Mark Kilen's Framework for B2B Growth
What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolving landscape. Join us as we unravel the mysteries behind sustainable marketing, experimentation, and the pivotal role of people-first approaches in activating exponential growth for brands.
2024-03-27
41 min
B2B Go-To-Market Leaders
Tailoring GTM Strategies: 2x Founder Rabi Gupta on B2C, B2B2C and Selling to Enterprises
By delving deep into the nuances of your product, market intricacies, and understanding the needs of your customers, you pave the path to unparalleled success.In this episode, Rabi Gupta, cofounder and CEO of EvaBot (Eva AI) delves into the intricacies of go-to-market (GTM) strategies. With a wealth of experience spanning consumer products, B2B sales, and enterprise solutions, Rabi Gupta shares invaluable insights gained from overcoming setbacks and seizing opportunities. He also sheds light on the different flavors of GTM and discusses the critical success factors essential for launching and scaling businesses in today's c...
2024-03-14
43 min
B2B Go-To-Market Leaders
From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making.
Growing your startup is not as easy as it sounds. In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success. Learn how to switch from a broad approach to a specialized product focus, the importance of understanding your Addressable Market, and Ideal Customer Profile for effective brand positioning, and his unique approach to decision-making by balancing data and intuition.Join us in this episode to learn how to go from idea to scaling!
2024-02-29
51 min
B2B Go-To-Market Leaders
From Positioning to Engagement: A CRO’s Take on Crafting Winning Marketing Strategies and Driving Business Growth
Want to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve? In this episode, Kevin Tate, Chief Revenue Officer at Kivo and go-to-market executive with 25 years of sales and marketing experience, reflects on the importance of patience in the marketing world, emphasizing the need for long-term strategies over short-term fixes, the importance of adapting sales approaches to virtual interactions, and the critical role of intuition in decision-making. From sealing big deals to tackling tough challenges, Kevin’s insights will inspire you to conquer your marketing hurdles.
2024-02-21
48 min
B2B Go-To-Market Leaders
Strategizing Go-to-Market Triumphs: Customer Insights, Positioning Strategies, and Sales Enablement Tactics with Priya Doty
Have you ever wondered how marketing strategies evolve in the face of rapidly changing buyer landscapes? In this episode, Priya Doty, a seasoned product marketing leader, shares the challenges and triumphs of shaping a team to meet the evolving needs of the market. Learn how she transformed a business unit by aligning it with the cloud, the challenges faced, and the strategies that shaped success. From the intricacies of product launches to the art of effective messaging, get ready for a deep dive into the complexities and triumphs of go-to-market strategies.
2024-02-07
49 min
B2B Go-To-Market Leaders
Decoding Product Marketing Success: Data Utilisation, Customer Narravites, Cross Selling, and Overcoming Challenges with Saranaya Ramamurthy
What does it take to master the intricate art of product marketing? Ever wondered what goes into crafting a compelling product marketing strategy? Or how decision-making delays can be navigated to drive success? In this episode, host, Vijay Damojipurapu, is joined by Saranaya Ramamurthy on the B2B Go-To-Market Leaders Podcast. She is the director Head of Product Marketing at inFeedo. With a spotlight on the power of having a sales champion and insights into customer needs, she provides an insider's view of the dynamic and challenging world of product marketing. Fasten your seatbelt and tune in n...
2024-01-31
50 min
B2B Go-To-Market Leaders
Mastering Software Pricing: Innovation, Agile Business Tactics, and Profit-Driven Pricing with Luke Holman
Are you prepared for the changing landscape 2024 will bring? Is your business sustainable, agile, and profitable? Set your business's foundations for success this year. I brought Luke Holman to the B2B Go To Market Leaders Podcast to learn how. Luke is a serial entrepreneur and current Chief Innovation Officer of Applied Frameworks. He shares his expertise on agile business methodologies, pricing and packaging strategies, and the 3 Pillars of Business Sustainability. Gain valuable insights into the art of client outreach, strategic pivots, and the influential role of a profit-first approach in crafting successful go-to-market approaches. Fasten your s...
2024-01-17
50 min
B2B Go-To-Market Leaders
Product Marketing: Saranya Ramamurthy’s Journey Into Her Role, Efforts To Build A Product Marketing Team, And The Role Of A Designer In Marketing
Are you exploring product marketing? How should you break into the product marketing roles? In this episode, Saranya Ramamurthy, the Product Marketing Director of inFeedo, explains why she shifted from consultant work to product marketing. Saranya also shared her efforts in structuring her product marketing team and the role of the designer in marketing. Her magic touch in her position made an amazing impact on her leadership team. Let’s join Saranya Ramamurthy today and learn how she made a difference as a product marketing director of inFeedo.
2024-01-10
51 min
B2B Go-To-Market Leaders
Go-To-Market Success: Pillars Of Empowerment, Mentorship, And The Customer Voice With Gianna Scorsone
Building successful go-to-market strategies is all about collaboration, respect, and a culture of betterment. It's a journey of breaking down silos and embracing the path to profitability, where every team member's value is celebrated. For today’s episode, we will explore the heart and soul of a thriving go-to-market strategy. Meet our guest, Gianna Scorsone, CEO of Champion, who shares the secrets to successful product marketing, and how collaboration with sales and customer success can be the key to winning in the market. Gianna shares her five pillars of empowerment, shedding light on building a culture of betterment and re...
2023-12-21
39 min
B2B Go-To-Market Leaders
Cross The Chasm Of Technologies: A Game Plan For Marketing In High-Tech Industries With Geoffrey Moore
How can you bring your cutting-edge products to a larger market, far beyond the walls of your own industry? Cross the chasm that separates us from the marketplace in today’s episode! Helping you navigate is the legend in the go-to-market world, Geoffrey Moore. He is an American organizational theorist, management consultant, and author of Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Geoffrey shares the guide to navigate across the chasm of technologies with a game plan for marketing in high-tech industries. He provides insights into a great framework called ‘Target Market Initiatives’ and how it pro...
2023-12-14
47 min
B2B Go-To-Market Leaders
Sales, Mindset, And Impact: Unlock Your Sales Potential With Ian Koniak
Success isn't just about selling more; it's about becoming more. In this episode, we tackle all about sales, personal growth, and entrepreneurship with Ian Koniak, CEO and Founder of Unlock Your Sales Potential. Ian generously shares his go-to-market strategy for his coaching program and reveals the three levels of offerings that have driven his business to over two million dollars in just a few years. But as a founder, Ian's mission goes beyond just boosting sales; he's all about helping clients become the best versions of themselves. Ian's approach to business and life can transform not only your sales...
2023-11-30
51 min
B2B Go-To-Market Leaders
Leading Others To Success: Building And Scaling Your Marketing Operations With Udi Ledergor
Gong is a revenue intelligence platform enabling revenue teams to realize their full potential by unveiling customer reality. Today, Gong's Chief Evangelist, Udi Ledergor, shares his secret to leading others to success. As a B2B marketing executive, Udi has showcased his expertise in leading the Super Bowl ad success. He delves into product marketing, and the product marketing's role is to tell the company story. Join Udi in this insightful episode and see how he and Gong will help pave the path for your success.
2023-11-22
47 min
B2B Go-To-Market Leaders
Customer-Centric SaaS: The Rocket Lane Approach In The Go-To-Market With Srikrishnan Ganesan
Success in the world of SaaS requires relentless customer focus, strategic community building, and the courage to pivot when you face go-to-market challenges. In this episode, we sit down with Srikrishnan Ganesan, the founder and CEO of Rocket Lane, to discuss the work behind building a successful go-to-market strategy. Srikrishnan shares his journey from launch to scale, revealing how Rocket Lane became a rising star in the SaaS industry. He shares the power of staying close to your customers, using their feedback to shape product development, and building a brand that resonates across LinkedIn and beyond. Srikrishnan also explains...
2023-11-15
38 min
B2B Go-To-Market Leaders
The Aligned Approach: Secrets To Navigating Complex Sales Motions With Gal Aga
Success in today’s market isn’t about rigid plans, but the ability to adapt and evolve your go-to-market strategy. Our special guest, Gal Aga, co-founder of Aligned, shares his experiences, challenges, and successes in building effective GTM strategies that adapt to changing markets. Gal emphasizes the importance of understanding your Ideal Customer Profile (ICP) and why it’s crucial to niche down before expanding. He further explains how this laser-focused approach can unlock doors to previously untapped markets and foster rapid growth. Discover how Gal moved from traditional direct sales to product-led growth (PLG) at Aligned and the transf...
2023-11-08
36 min
B2B Go-To-Market Leaders
A Marketing Leader’s Journey In Category Design With John Rougeux
If you want to specialize your business, this space will provide you with that path. Today’s guest is John Rougeux, an executive member at Pavilion and a partner at Category Design Advisors. From the failures to their success story, John brings us into the domain of category design and what they do in the market to help others become a dominant player. He also explains why CD matters and why its go-to market relies on word of mouth and referrals. Get to see how category design evolves in their space when you tune in to this episode. Don’t mi...
2023-11-08
34 min
B2B Go-To-Market Leaders
Clin.AI: Pioneering Automation In Clinical Trials With Kalyan Obalampalli
Start before you're ready. Entrepreneurship is about embracing uncertainty, trying new things, and learning from every step along the way. In this episode, our guest, Kalyan Obalampalli, discusses the journey of his creation: Clin.AI, a groundbreaking platform for clinical trial vendor selection and management. He reveals the ups and downs, the moments of doubt, and the incredible perseverance it took to build a product from scratch. Kalyan shares how he transitioned from a free pilot to a paid subscription model, scaling Clin.AI to possibly six-figure annual contract values. But entrepreneurship is not all smooth sailing. Kalyan shares...
2023-11-01
37 min
B2B Go-To-Market Leaders
Building A Solid Go-To-Market Engine With David Dulany
“Sales development becomes the connective tissue between the marketing team and the sales team and even beyond.” This is what the Founder and CEO of Tenbound, David Dulany, highlights in today’s episode. Joining Vijay Damojipurapu, he takes us deep into the world of sales development at Tenbound and how it weaves into their solid go-to-market engine. Tapping into the three-pronged content, community, and events, David shares how he sets these pillars into motion along with the challenges and constraints of doing them. Tune in to learn more about how David started his journey in the industry, equipping you with g...
2023-10-25
35 min
B2B Go-To-Market Leaders
From FMCG Sales To Factors.ai: Go-To-Market Lessons With Srikrishna Swaminathan
No one arrives at being a founder without having the experiences that helped shape them. For Srikrishna Swaminathan, being the co-founder and CEO of India-based startup, Factors.ai, is a product of a rich career journey. In this episode, he joins Vijay Damojipurapu to share his story—from starting with FMCG sales to investment banking and eventually landing at InMobi, where he found his entrepreneurial spirit. He shares valuable lessons he learned from each phase, highlighting the importance of understanding customer needs, mastering time management, and gaining financial insights. Srikrishna also reflects on his time at InMobi and how it...
2023-10-16
47 min
B2B Go-To-Market Leaders
Leading The Carabiner Group With Cliff Simon
Your RevOps solution is here! It lies in the hands of the Carabiner Group. Today, Cliff Simons, the CRO of Carabiner Group, shares the tactics and the actions taken to lead the organization to success. Their agility and nimbleness to turn away problems once they see them coming helped their business deal with the challenging tides. Cliff also shares his GTM success and failure story. Let’s get into this episode with Cliff today. Love the show? Subscribe, rate, review, and share! http://stratyve.com/
2023-10-04
33 min