Shows
Embracing Marketing MistakesEP 90: The Body Shop Line That Haunted Vikki RossA single soft line on The Body Shop catalogue haunted copywriter Vikki Ross for six months. Years later, another forgettable line slipped through and ended up across London on billboards. In this episode, I talk to Vikki about how those moments changed the way she presents copy and how she helps clients avoid drifting into the dull middle.We get into why stakeholders so often choose the safest option, how she now protects the creative process, and what it really takes to build a brand voice for Sky, Virgin, Expedia, Jaguar Land...
2025-11-1857 min
Daring Creativity. Daring Forever."Remember that we will always be human" (Vikki Ross bonus episode)A short bonus episode showcasing a few stand out moments from this weeks guest interview with Vikki Ross. Daring Creativity. Daring Forever. Podcast with Radim Malinic daringcreativity.com | desk@daringcreativity.com Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookBook bundles https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)
2025-10-3012 min
Daring Creativity. Daring Forever.Dare to question the noise - Vikki RossIn this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI replacing copywriters is louder than the reality, while acknowledging that brands and creatives need to focus on what makes human communication irreplaceable: genuine understanding, emotional c...
2025-10-2749 min
indie business club14 Handbags And Gladrags: Industry AwardsHello, Award-Winning-Copywriter Mel and Non-Award-Entering Ben here.Today’s episode is called Handbags And Gladrags. It’s all about industry awards and whether they’re worth entering as an indie business owner. Spoiler: Mel says yes.Industry awards don’t always come with a great reputation. I (Ben) have definitely been a bit sniffy about them in the past. But it’s been a lovely thing to see the joy and confidence that winning first place in the Brand Copywriting Category at the recent Women In Marketing Awards has brought Me...
2024-12-1231 min
indie business club13 You're The Voice: tone of voiceToday’s episode is called You’re The Voice, and we talk about what tone of voice is, why it’s important to you and your business, and how to get in touch with your own unique verbal identity. It’s a bit of a high-pressure episode because we both offer tone of voice work in our businesses (me as a freelancer, Ben as part of Copy Or Die, the copywriting agency he runs with friend of the show Dave Harland) and we kinda need to know what we’re talking about. Did we do ourselves justice? You decide...
2024-11-2844 min
Marketing Room 101Vikki Ross’ artificial intelligence: Why human creativity will always beat the botsIn this episode, host Ben Norman is joined in Marketing Room 101 by brand and tone-of-voice consultant Vikki Ross, who has spent over two decades working with some of the world’s most well-known brands, like Virgin Media, Sky, and Sony Music.As a creative copywriter, she has helped these brands tell their stories, develop their voice, sell more stuff and stick in the mind. On top of her day job, Vikki is also the woman behind #CopywritersUnite, which brings copywriters around the world together to support, motivate and celebrate each other. Starting in London in 2012, ev...
2024-10-2825 min
Think with Google FirestartersThe power of great copy, with brand tone of voice and copywriting expert, Vikki RossEverybody writes. But do you know what it takes to craft the perfect sentence? Acclaimed brand, tone of voice, and copy consultant Vikki Ross shares her secrets to writing compelling marketing messages that drive results. In this episode of Firestarters, she discusses the art of great copywriting, from how to define your brand's voice to why it's crucial to make every word count — and ensuring your copy always passes the "concrete, visual, and falsifiable" test. Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our Yo...
2024-08-2042 min
Whisky Stories PodcastThe Whisky Fringe Edition - Loads of Drams and Podcast PalsThis was an epic episode to record. On Sunday, Angus, Vikki and I were treated to the final day of the Whisky Fringe Festival in Edinburgh thanks to our good friends Royal Mile Whiskies. We got early access to the venue and a chance to chat to exhibitors and some pod pals who were there enjoying the amazing whiskies on offer. We had so much fun and were out to the test by Duggie Liddle at the end of the show for a special challenge for our wee pal Ross...
2024-08-151h 46
Call To ActionBuilding the world’s first GEN-Z copywriting community, Word Tonic, with Carolyn McMurray and Em Goodier.
This week, we ate and left no some crumbs to lure and catch GEN-Z copywriters, Carolyn McMurray and Em Goodier.
Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share advice and learn from both each other and in masterclasses with the world's most noticeable brands like Disney and Google.
With over 700 GEN-Z copywriters involved, they’re growing so fast they’ve got brands reaching out to recruit...
2024-06-1458 min
Call To ActionLessons in Creative Leadership with Coca-Cola’s Adam Ross.
This week we asked “Is Pepsi okay?” to bait and catch Coca-Cola Creative Lead, Adam Ross.
Creative Lead for Coca-Cola across the ASEAN & South Pacific region, Adam is responsible for translating and elevating global core creative ideas regionally and locally, wrangling agencies around the world, and driving thought leadership across the business.
So, gather on a Hilltop and listen as we sing on working on impactful campaigns for the Met Police, the power of brand and why it’s far from dead, “leaving loudly”, serendipity, the power of a great brief, going from agency to client side at Coc...
2024-05-3156 min
The Business Storytelling Podcast665: Writing better copy with thorough copywriting briefsThe tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss:
Why copywriting briefs are so important
What goes into them
How to use them efficiently
And more...
2024-05-2923 min
Call To ActionA front row seat at The Howard Gossage Show with ad land greats Steve Harrison and Dave Dye
This week we sent off a coupon to catch 1960s advertising copywriter, Howard Gossage, through the eyes and work of Steve Harrison and Dave Dye.
As a copywriter, Steve tamed more Cannes Lions in his discipline than anyone else in the world. He’s been on the show twice before, once guesting, once hosting, and is a great friend of …Gasp!. Dave is the true “art director’s art director”. Through his career he’s won everything, worked for the best agencies in the business, and the visual techniques he uses to squeeze every ounce of juice from an idea are...
2024-05-031h 04
Uncensored CMOCopy that works, a copywriting masterclass with Vikki RossVikki Ross is a copywriting expert. Having worked for some major brand in the past two decades, she knows a thing or two about branding and tone of voice. This episode is a copywriting masterclass. We start by delving into the principles of great copy, before looking at it in action with our very own Copy Safari (where we go out into the world to find real ads), and then round off by asking the big question; is AI going to replace copywriters?LinksEats, Shoots and Leaves bookElements of F*cking Style bookBland BookVikki's TwitterVikki's...
2024-03-271h 06
HITS BOX VINYL EDITION - TOPDISCO RADIO423 Programa Hits Box Vinyl EditionRose Laurens - American Love
Scotch - Disco Band
Third World - One More Time
Robert Bravo - Love Me Like I Do
Lian Ross - You're My Heart You're My Soul (Radio Edit)
Vikki Benson - Easy Love
Taffy - Midnight Radio ''I Love My Radio''
Rick Astley - Take Me To Your Heart
R. Bais - Dial My Number
Ross - Coming Up
Silent Circle - Stop The Rain
Ric Fellini - Welcome To Rimini
#XaviTobaja #TopdiscoRadio #RadioDespi #HitsBoxVinylEdition
2024-03-2659 min
Hits Box Vinyl Edition423 Programa Hits Box Vinyl EditionRose Laurens - American Love
Scotch - Disco Band
Third World - One More Time
Robert Bravo - Love Me Like I Do
Lian Ross - You're My Heart You're My Soul (Radio Edit)
Vikki Benson - Easy Love
Taffy - Midnight Radio ''I Love My Radio''
Rick Astley - Take Me To Your Heart
R. Bais - Dial My Number
Ross - Coming Up
Silent Circle - Stop The Rain
Ric Fellini - Welcome To Rimini
#XaviTobaja #TopdiscoRadio #RadioDespi #HitsBoxVinylEdition
2024-03-2659 min
Ohana Stories PodcastHappy Birthday to the Girl Scouts of America!We’re celebrating Women’s History Month at the Girl Scout’s 112th birthday with Vikki Shepp, CEO of the Girl Scouts of Orange County.
2024-03-1337 min
Daring Creativity. Daring Forever.A successful career without a plan - Vikki Ross"Creativity needs time. Restraints can bring great ideas, but time is essential."Vikki Ross didn't go to university or ad school, never had a plan to build her enviable career, but has crafted irresistible copy for major entertainment brands by following her curiosity and passion. ~In this fascinating discussion with copywriting sensation Vikki Ross, host Radim Malinic traces her journey from curious office assistant to award-winning copywriting consultant for major entertainment brands. Without formal training, Vikki followed her interest in writing early in her career to become a sought-after copywriter known fo...
2024-02-1257 min
Good Girls Eat DinnerS2 E1: Vikki Ross – How the Queen of Copy met Royalty (Harry & Megan). And how to write to connect, no matter who you’re speaking to.Jo welcomes the Queen of Copy, Vikki Ross, to the Good Girls Eat Dinner podcast.Vikki Ross is a Brand, TOV and Copy Consultant and has been writing copy for major global brands for 26 years. She specialises in branding and tone of voice, and travels the world telling businesses how to talk. Recent clients include IMAX, ITV, Comcast, Twitter, Sony Music and Spotify.She is a D&AD Masterclass Trainer, judges at international industry award competitions, and mentors young creatives. In 2017, Campaign and Creative Equals named her one of the Top 30 Female Creative L...
2024-01-1447 min
Marketing Meetup PodcastCopywriting: it’s more important than you thinkVikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing, loud-whooping-filled session.
We laughed, we cried, we gave standing ovations (no, really) as these three wordsmiths explained:
😂 Why it’s far better to be funny than forgettable
🤖 Why human creativity will trump AI chatbots every time
👃 Why the best copywriters are infinitely curious/nosy
You really don’t want to miss the replay of this one
2023-11-091h 03
2023-07-2044 min
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2023-07-2044 min
I Love That AdI Love That Ad | #122 w/ Vikki RossYou can see all the ads and watch the full episode at www.workwithfoe.ie Hosted on Acast. See acast.com/privacy for more information.
2023-07-1251 min
Creativity Sucks!Episode 8: How should creatives really feel about AI?Host Eliza Williams gets to grips with artificial intelligence and its potential impact on creatives with the help of creative Iain Tait, designer Eric Hu, and copywriter Vikki Ross.
2023-05-1033 minCreativity Sucks!Episode 8: How should creatives really feel about AI?Host Eliza Williams gets to grips with artificial intelligence and its potential impact on creatives with the help of creative Iain Tait, designer Eric Hu, and copywriter Vikki Ross.
2023-05-1033 min
Confessions of a Creative DirectorTone of Voice Mastercast with Vikki Ross - How to Create, Define and Protect a Brand's TOVWhen Vikki Ross Writes, people read. When Vikki Ross speaks, you should listen. Queen of the Copywriters and a sought-after thought-leader in the field of Brand and TOV development, Vikki has worked for some of the biggest brands in the world like Sky, ITV, Twitter, Spotify, Adidas, Sony Music, Nando's and Pandora. And now she's here to give us a glimpse of what it takes to create a power Tone Of Voice.
Follow her on Twitter @VikkiRossWrites
2023-03-1756 min
SocialMinds - A Social Media Marketing PodcastVikki Ross: How to Build a Brand With Words | Vikki Ross WritesTone of voice documents and brand guidelines are the business staple that most brands don't have. And if they do, it's probably not as thorough or as thoughtful as it needs to be. Today's guest, copy chief and brand and TOV consultant Vikki Ross, has written for or created brand books Nando's, Harvey Nichols, Sky, Sony, ITV, and more. In this episode, she shows us how copywriting goes beyond captions for the brands that really get it, and how words can be your best friend when building your brand - which is what advertising is all about. Expect to...
2022-11-2150 min
B2B Q&A | Your B2B content questions, answeredB2BQ&A 109.5: Copywriters share their top tips for writing B2B contentAfter a longer than expected absence from the recording booth, the podcast is back, though not quite in the usual B2BQ&A format. In this episode, we’ve collected our favourite copywriting tips from the past few months.
Imagine a compilation album called Now That’s What I Call Copywriting, featuring freelance writer Matt Binny, Giles Edwards from …Gasp!, Katherine Wildman from Haydn Grey, and copywriter Vikki Ross, as well as contributions from our own in-house writing team.
You can read a full transcript of this episode at the bottom of this page.
Thr...
2022-11-0800 minB2B Q&A | Your B2B content questions, answeredB2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?In an ideal world, a B2B copywriter can read your mind and conjure up the most perfect piece of content you could ever dream of. But here in the real world, there’s briefing to be done.
And in this episode we answer a question from freelance B2B writer (not to mention Radix founder, and original host of this here podcast) Fiona Campbell-Howes, about what happens when briefings go wrong:
“We hear lots on social media about what writers find frustrating about their clients. But I’d be really intrigued to hear things from t...
2022-08-0200 min
Behind The BillboardEpisode 43 - #CopySafariBeady eyed followers will know we’ve already posted about our #CopySafari with Vikki Ross.But today we’re pleased to say the podcast episode is available.During the trek through the wilds of Shoreditch, there were a few technical problems which slowed down the editing process - we think the issue was extreme humidity in Dan’s trouser pocket.But thankfully the recording has been rescued by intrepid IT pioneer Mr Jon Jones, who has not only salvaged the audio file, but edited it into a fully fledged episode.And it’s q...
2022-05-2048 min
Call To ActionTikTok sensation Rob Mayhew on how to win at LinkedIn
This week, we’ve laid 57 varieties of bait to snare Salad Cream sommelier and TikTok star, Rob Mayhew, for a chinwag.
Currently Head of Influence at Fleishman Hillard, Rob has over 20 years’ experience working at some of London’s top agencies with big brands like McVities, Krispy Kreme, and Lacoste. His sketches send Jenny’s, Gavin’s, and Tara’s across agency land into hysterics by holding up a mirror to our decidedly dumb behaviours.
Rob talks to us on a ton of topics, including being a salad cream superfan, the comedian Jessica Kirson, booking a meeting room...
2022-05-201h 00
The Last RungBuilding a Freelance Family - Dee Primett, Wicked CreativeIn today’s episode, we have an absolute superstar of the freelance world - Dee Primett of Wicked Creative. She is a specialist B2C & B2B copywriter for clients across the health and medical industries.
I had to have Dee on series 2 on The Last Rung, as although we have never met, and never even spoken until last week, she has been a rock in more ways than she knows to me over the last 2 years during difficult personal circumstances. And it’s not just me, she has provided an unconditional amount of support, advice and frie...
2022-05-061h 02B2B Q&A | Your B2B content questions, answeredB2BQ&A 106: How can I make boring B2B subjects more interesting?This month’s question gets to the heart of what it means to be a B2B copywriter: the tension between our technical subject matter, and the need to be compelling, engaging, and clear.
Dave Briggs, marketing manager at Nash & Co Solicitors, asks: “How can I take a fairly dry – some would say boring – non-sexy service, such as law, which is often laden with jargon, and turn it into something people actually want to read?”
To answer, we needed some serious inspiration. So we put Dave’s question to B2B copywriter and all-round creative firebrand Ka...
2022-03-3100 min
Behind The BillboardEpisode 37 - Vikki RossVisuals: https://getbehindthebillboard.com/2022/02/04/episode-37-vikki-ross/Writing copy about Vikki Ross - the Queen of Copy - is a daunting task.Was that really a proper sentence? Could it have been a bit pithier? How about the grammar? Were those dashes really necessary? And how about the tone? Is this copy on brand? Is it Behind the Billboardy enough?So many questions about so much copy.Vikki has the answers.Copy is her thang, having written many brilliant words for many global brands for the past 24 years....
2022-02-041h 11
Azeem Digital Asks - The All-Round Digital Marketing Podcast57 - Vikki Ross on the benefits of having the right tone of voice in your messagingThe brilliant Vikki Ross joins me on the show to discuss why tone of voice is important in your messaging. I really enjoyed this one and learned a LOT.
Vikki has been writing copy for major global brands for 24 years. She specialises in branding and tone of voice and travels the world telling businesses how to talk. They ask her to - she doesn't just turn up and shout through their window.
She mentors at the most-awarded ad school, School of Communication Arts 2.0. She judges at international industry award competitions. She runs copy masterclasses for...
2021-12-0618 min
42courses PodcastVikki Ross - How to have a career in copywritingVikki Ross has been copywriting for over 20 years for massively famous global brands. She specialises in branding and TOV and travels the world telling businesses how to speak.
Vikki is a champion for copywriters on Twitter, organising some of the best get togethers such as #copywritersunite #copysafari @copynights and even an event called Copy Cabana.
Vikki has received multiple awards in recognition of her work. In 2017 Creative Equals named her as one of the top 30 female creative leaders. In 2019 Women in Marketing gave her the Special Award for Outstanding Conribution to Marketing and in 2020, The...
2021-07-2034 min
Speakery NotesVikki Ross on speaking words, anxiety and swearing.The world's worst podcaster returns with episode 2 of Speakery Notes. This time I'm chatting to the wonderful Vikki Ross about her Isolated Talk, her struggle with speaking words (she's very good at writing them), about anxiety, stress, wine and swearing more than Mark Ritson. I adore her, and I know that you will too. Hope you enjoy it. It's sweary.
2021-07-1244 min
Call To ActionA masterclass on how to do better virtual keynotes with Marcus John Henry BrownThis week we’ve laid bait of crisp apple strudels and schnitzel with noodles to snare Munich-based performance artist, Marcus John Henry Brown, to talk on a few of his favourite things.
Hisüber-talented creative chops have conjured up “performance hacks”, a keynote format that disrupts conference proceedings, delighting and shocking audiences across the world.
Marcus gives us the lowdown on the best (and worst) Batman, hacking business conferences, creating Blade Runner with PowerPoint, hanging in there as an artist last year, audience obsession, ideas, your left buttock, and tonnes more.
Plus, there’s an unmissable masterclass on how to do better virtu...
2021-06-251h 03
DTC Growth ShowVikki Ross on copywriting, working with brands, and building a communityIn this interview, we discussed some great copywriting tips for writers and brands and her journey of building a copywriter's community on Twitter, which eventually transitioned into live events across London and other parts of the world. She also recommended a famous artist and a book she ...(Read more).
2021-05-2522 min
Telling On OurselvesFancy Meeting Maureen here!Who's been on clubhouse? Well, our guest today was found there. Vikki and Maureen geeked out on how the recovery program helped them become successful at work and in life!
Maureen Ross Gemme is an incredible woman and has been in recovery for a few (thirtysomething years) 24 hours. Her work allows her to fulfill her mission of working with women in recovery to discover how to apply the life they lead in their program and bring it to work.
This episode is so much fun and check out Maureen at her website below!
Maur...
2021-04-2152 min
Emerge. Evolve. Lead.Relentless Forward Motion with Vikki RoodMy guest on the podcast today is Vikki Rood, a sober leader who is helping high-performing women who are overworked, step into their best lives and create space for themselves without feeling guilty. Vikki is a certified coach specializing in women's empowerment and she really has great energy in her because she LOVES people! She is also a mom, an author and podcast co-host on the podcast called Telling On Ourselves. Vikki says the key that has kept her going when the going got tough is “relentless forward motion.” She’s...
2021-03-3138 min
The Marketing Millennials19 - Vikki Ross: Secrets of CopywritingVikki Ross has been writing copy for major global brands for 24 years and she specializes in branding and tone of voice, and she travels the world telling businesses how to talk.
She had some amazing copywriting gigs at The Body Shop and Virgin Media and joined Sky as Head of Copy to co-create their brand personality and tone of voice. That was 10 years ago and she has been their Lead TOV Consultant ever since.
She is @VikkiRossWrites on Twitter where she created #copywritersunite and @copynights to connect copywriters.
2020-12-1544 min
Champagne StrategyVikki Ross - Words that sell - the overlooked value of great copywriting - S1 Ep10Vikki Ross is one of the UK and Europe's most famous copywriters which is why I hope she doesn't critique my terrible writing right here.
Very early on in her career, Vikki decided that copywriting was what she wanted to do. Her unwavering commitment and mastery of the craft is awe inspiring.
She’s worked as a copywriter for both large and small brands. From in-house work for brands such as The Body Shop, Hotels.com, and Virgin Media to her more recent consulting work for brands like Disney, Harry Potter, Sky News, Formula 1, Durex, Tes...
2020-08-2742 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] Take F*cking Risks: 3 Ways to Get NoticedI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2020-08-2556 min
Industry Leaders with Nikky LyleIndustry Leaders with Nikky Lyle: Vikki Ross, Wordsmith and CopywriterNikky Lyle chats with Vikki Ross. Vikki is a Copywriter (note the capital 'C') with 'Head of Copy' experience at the likes of Sky, The Body Shop, Virgin Media and ITV. Vikki specialises in branding and TOV and (usually) travels the world telling businesses how to talk.
Vikki's #1 top tip? Work hard... at having fun.
2020-07-241h 00
Connected PodcastVikki Ross, Head of Copy, Sky Creative AgencyThis week Sue and ASD talk to Vikki about what makes good (and bad) copy, how media and copy can work better together and the one thing all copywriters should do.
2020-05-2219 min
wave+daveWave+Dave Episode 16 with Vikki RossVIKKI ROSS.
Uncorking wine.
Understanding briefs.
Unmasking late-payers.
2020-04-2915 min
Career Conversations with VikkiA Career Conversation with RossRoss introduces us to StrengthsFinder. He teaches us how the assessment and the proper interpretation of our results enable our growth and development, helping us be more effective in our work and our interaction with others.
Ross also talks about competence - we don't have to be great at all things - we need to be competent at some things so we can excel at our top-drawer strengths.
Producer: David Shaw
Speakers contributed to this article in their personal capacity. The views expressed are their own and do not necessarily represent the views of their companies.
2020-01-0725 min
Sweathead, A Strategy PodcastWhat's Happening In That Ad? - Vikki Ross, CopywriterVikki Ross is a copywriter in London. She does a lot for the copywriting community - she organizes events and drinks, and she is a powerful and independent voice fighting to improve the respect the industry has for the craft (of copywriting, not of drinking). Also, she would have hated seeing the word "organizes" spelled like that. She probably flinched seeing "spelled" in the passive voice, too. Finally, see how I used brackets? Tsk tsk.
In this episode, we look at a few ads and try to break them down. What's the strategy? What are the words doing? You can w...
2019-11-2743 min
Call To ActionSPECIAL ANNOUNCEMENT
This week we’ve only caught a cold (well, it is that time of year), but much more excitingly we’re putting out a bite-size Call to Action pod blast to exclusively announce details of our very first live Call to Action podcast event. It’s like a cranked-up Question Time, taking place in a pub to booze-fuel the debate and replacing the politicians with talented peeps who aren’t afraid to tell it like it is.
Join us for a riotous and fun night for our first-ever live event. It will be a cocktail of much-loved regular Call To...
2019-11-0505 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy PodcastTake F*cking Risks: 3 Ways to Get NoticedI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2019-07-1657 min
Call To ActionGlenn Fisher is a copywriter adept at persuading people to act. Listen to his tips on how you can do the same.Armed with a fishing pole and a tasty bait of Hemmingway, we caught none other than Glenn Fisher.
Arguably the most famous person to be born in Grimsby (by default), Glenn became a copywriter after a number of years working in the local council. For over a decade he worked with Agora, a multi-million pound international financial publisher, as Head of Copy.
He is now freelance, focussing on coaching aspiring copywriters, and has recently published his first book, The Art of the Click, which explores direct-response copywriting, which has received glowing endorsements from some of t...
2019-05-171h 01
The Rabble | Texas Politics for the Unruly MobGird your uterus! | <3 A'shanti Gholar of the Brown Girls Guide to Politics <3 | The voter suppression/low-voter turnout infinite loopGun safety and voting rights and abortion, oh my! The end of the 86th Texas Legislature is just a few days away (May 27!) so things are moving at lightning speed over at the Capitol. It's hard to drink from the drama firehouse at this point, but we're trying! Super organizer and Annie's List powerhouse Shellie Hayes-McMahon filled in for Ashley this week and dropped some serious truth bombs about local elections, why representation matters in our cities, and how those of us who aren't people of color can go about making ourselves into allies and accomplices. We talked to...
2019-05-171h 10
Call To ActionMeet one of the best copywriters in the business, Tone of Voice expert, Vikki RossCatching Vikki Ross was no mean feat; she's here, there and everywhere. One of the best copywriters in the business, Vikki specialises in Branding and Tone of Voice, running workshops all over the globe, and creating voices for some of the UK’s biggest brands, including The Body Shop, Sky, ITV, and Virgin Media.
She dedicates time to mentoring budding copywriters and is a very vocal champion of the art of copywriting itself. Vikki says; “Copywriting will take you further than you imagined – into people’s homes, onto high streets and on shoots around the world…”
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2019-04-1955 minSweathead, A Strategy PodcastRespect Words, Respect Writers - Vikki Ross, CopywriterVikki Ross copywrites. That means she finds words for brands to help those brands express themselves in ways that are unique and compelling.
Vikki Ross also trains, mentors, and judges. She does these things with the School of Communications Arts 2.0, SheSays, Creative Equals, Who’s Your Momma?, and D&AD. And she co-runs an event for copywriters in London called Copy Capital.
Yes, she keeps busy. Mad busy.
In this interview, we discuss:
- What makes good copywriting
- Giving feedback to writers
- Respecting the craft
You can find Vikki at http://www.vikkirosswrites.com and http://twitter.com/Vi...
2018-05-3140 min
Power Suit Podcast2. Vikki Ross on running a side hustle alongside your dayjobCopywriter Vikki Ross has over 20 years’ experience in writing for brands including Sky, The Body Shop and Hotels.com - and alongside that, she finds the time to run CopyCabana, #thingsyouhearinagencies, and teach future creatives at London School of Communication Arts 2.0. We discuss whether having a side hustle will help or hurt your career, how you can manage your time while juggling several priorities, and how to find creative inspiration.
2018-04-1224 min
Tom Whyld ★ UK Hard HouseDJWHYLD - Happy HardHouse p31 Gordon_John_-_Paddy_Whack
2 Curve_Pusher_-_Distinctive
3 Hi_Freak1c_-_Kris_ORourke_-_U4RIA
4 JP_&_Jukesy_We_Believe
5 Dave Nation - Don_t_Stop
6 Rich Resonate - Something to believe in
7 Fran_Dunne_-_Shango_-_Fierce_Mix
8 Ross Homson - Unbeweavable (Original Mix)
9 Phenomania - Who Is Elvis (Venkman Remix)
10 Pixiee_-_Lipstick
11 Lockjaw - Nitrox Presents Restrict the Tempo series pt1 Valex vs Camp Attack
12 Vikki_Pixiee_Bartlett_-_Burnin
13 Bio_Rhythm_-_Day_By_Day
14 JP & Jukesy Vs Jimmy Dean - Factor 1.5
15 Wizard_-_Restless
16 Shane_Green_-_How_Do_You_Do
2014-09-091h 23