Shows
Indie business club with Barfield and McKinney14 Handbags And Gladrags: Industry AwardsHello, Award-Winning-Copywriter Mel and Non-Award-Entering Ben here.Today’s episode is called Handbags And Gladrags. It’s all about industry awards and whether they’re worth entering as an indie business owner. Spoiler: Mel says yes.Industry awards don’t always come with a great reputation. I (Ben) have definitely been a bit sniffy about them in the past. But it’s been a lovely thing to see the joy and confidence that winning first place in the Brand Copywriting Category at the recent Women In Marketing Awards has brought Me...2024-12-1231 min
Indie business club with Barfield and McKinney13 You're The Voice: tone of voiceToday’s episode is called You’re The Voice, and we talk about what tone of voice is, why it’s important to you and your business, and how to get in touch with your own unique verbal identity. It’s a bit of a high-pressure episode because we both offer tone of voice work in our businesses (me as a freelancer, Ben as part of Copy Or Die, the copywriting agency he runs with friend of the show Dave Harland) and we kinda need to know what we’re talking about. Did we do ourselves justice? You decide...2024-11-2844 min
Marketing Room 101Vikki Ross’ artificial intelligence: Why human creativity will always beat the botsIn this episode, host Ben Norman is joined in Marketing Room 101 by brand and tone-of-voice consultant Vikki Ross, who has spent over two decades working with some of the world’s most well-known brands, like Virgin Media, Sky, and Sony Music.As a creative copywriter, she has helped these brands tell their stories, develop their voice, sell more stuff and stick in the mind. On top of her day job, Vikki is also the woman behind #CopywritersUnite, which brings copywriters around the world together to support, motivate and celebrate each other. Starting in London in 2012, ev...2024-10-2825 min
Whisky Stories PodcastThe Whisky Fringe Edition - Loads of Drams and Podcast PalsThis was an epic episode to record. On Sunday, Angus, Vikki and I were treated to the final day of the Whisky Fringe Festival in Edinburgh thanks to our good friends Royal Mile Whiskies. We got early access to the venue and a chance to chat to exhibitors and some pod pals who were there enjoying the amazing whiskies on offer. We had so much fun and were out to the test by Duggie Liddle at the end of the show for a special challenge for our wee pal Ross...2024-08-151h 46
Call To ActionBuilding the world’s first GEN-Z copywriting community, Word Tonic, with Carolyn McMurray and Em Goodier.
This week, we ate and left no some crumbs to lure and catch GEN-Z copywriters, Carolyn McMurray and Em Goodier.
Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share advice and learn from both each other and in masterclasses with the world's most noticeable brands like Disney and Google.
With over 700 GEN-Z copywriters involved, they’re growing so fast they’ve got brands reaching out to recruit...2024-06-1458 min
Call To ActionLessons in Creative Leadership with Coca-Cola’s Adam Ross.
This week we asked “Is Pepsi okay?” to bait and catch Coca-Cola Creative Lead, Adam Ross.
Creative Lead for Coca-Cola across the ASEAN & South Pacific region, Adam is responsible for translating and elevating global core creative ideas regionally and locally, wrangling agencies around the world, and driving thought leadership across the business.
So, gather on a Hilltop and listen as we sing on working on impactful campaigns for the Met Police, the power of brand and why it’s far from dead, “leaving loudly”, serendipity, the power of a great brief, going from agency to client side at Coc...2024-05-3156 min
The Business Storytelling Podcast665: Writing better copy with thorough copywriting briefsThe tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss:
Why copywriting briefs are so important
What goes into them
How to use them efficiently
And more...2024-05-2923 min
Call To ActionA front row seat at The Howard Gossage Show with ad land greats Steve Harrison and Dave Dye
This week we sent off a coupon to catch 1960s advertising copywriter, Howard Gossage, through the eyes and work of Steve Harrison and Dave Dye.
As a copywriter, Steve tamed more Cannes Lions in his discipline than anyone else in the world. He’s been on the show twice before, once guesting, once hosting, and is a great friend of …Gasp!. Dave is the true “art director’s art director”. Through his career he’s won everything, worked for the best agencies in the business, and the visual techniques he uses to squeeze every ounce of juice from an idea are...2024-05-031h 04
Uncensored CMOCopy that works, a copywriting masterclass with Vikki RossVikki Ross is a copywriting expert. Having worked for some major brand in the past two decades, she knows a thing or two about branding and tone of voice. This episode is a copywriting masterclass. We start by delving into the principles of great copy, before looking at it in action with our very own Copy Safari (where we go out into the world to find real ads), and then round off by asking the big question; is AI going to replace copywriters?LinksEats, Shoots and Leaves bookElements of F*cking Style bookBland BookVikki's TwitterVikki's...2024-03-271h 06
HITS BOX VINYL EDITION - TOPDISCO RADIO423 Programa Hits Box Vinyl EditionRose Laurens - American Love
Scotch - Disco Band
Third World - One More Time
Robert Bravo - Love Me Like I Do
Lian Ross - You're My Heart You're My Soul (Radio Edit)
Vikki Benson - Easy Love
Taffy - Midnight Radio ''I Love My Radio''
Rick Astley - Take Me To Your Heart
R. Bais - Dial My Number
Ross - Coming Up
Silent Circle - Stop The Rain
Ric Fellini - Welcome To Rimini
#XaviTobaja #TopdiscoRadio #RadioDespi #HitsBoxVinylEdition2024-03-2659 min
Hits Box Vinyl Edition423 Programa Hits Box Vinyl EditionRose Laurens - American Love
Scotch - Disco Band
Third World - One More Time
Robert Bravo - Love Me Like I Do
Lian Ross - You're My Heart You're My Soul (Radio Edit)
Vikki Benson - Easy Love
Taffy - Midnight Radio ''I Love My Radio''
Rick Astley - Take Me To Your Heart
R. Bais - Dial My Number
Ross - Coming Up
Silent Circle - Stop The Rain
Ric Fellini - Welcome To Rimini
#XaviTobaja #TopdiscoRadio #RadioDespi #HitsBoxVinylEdition2024-03-2659 min
Ohana Stories PodcastHappy Birthday to the Girl Scouts of America!We’re celebrating Women’s History Month at the Girl Scout’s 112th birthday with Vikki Shepp, CEO of the Girl Scouts of Orange County.2024-03-1337 min
Daring Creativity. Daring Forever.A successful career without a plan - Vikki Ross"Creativity needs time. Restraints can bring great ideas, but time is essential."Vikki Ross didn't go to university or ad school, never had a plan to build her enviable career, but has crafted irresistible copy for major entertainment brands by following her curiosity and passion. ~In this fascinating discussion with copywriting sensation Vikki Ross, host Radim Malinic traces her journey from curious office assistant to award-winning copywriting consultant for major entertainment brands. Without formal training, Vikki followed her interest in writing early in her career to become a sought-after copywriter known fo...2024-02-1257 min