Shows
Bizzy ResearchFrom Classroom to CorporateIn this episode, Breanna Bledsoe shares her journey after completing a BBA in Marketing at Austin Peay State University. Currently, Breanna is the Meta Department Manager at Iffert Media in Nashville, Tennessee. To learn more about Breanna, check out her LinkedIn profile https://www.linkedin.com/in/breanna-bledsoe-mba-0555201a2/To learn more about business programs at Austin Peay State University in Clarksville, Tennesse, check out https://www.apsu.edu/business/index.php
2024-07-3009 min
Bizzy ResearchHealth Bytes: Navigating Preventive Care in the Digital AgeToday, we discuss how consumers use social and digital media for preventive healthcare information. Dr. Terry Damron, an associate professor of marketing at Austin Peay State University in Clarksville, TN, is joining us. A CABR Faculty Fellow, Dr. Damron teaches consumer behavior and social media marketing. Her published research studies, which we'll discuss today, shed light on consumers' use of social media for preventative healthcare information. To connect with Dr. Damron about her research, check out her LinkedIn profile: https://www.linkedin.com/in/terrydamron/. For more information about Dr. Damron, check out the CABR Website at https://www...
2024-07-1517 min
Bizzy ResearchDecoding Decisions: The Psychology Behind Consumer ChoicesIn this episode, we unpack how inferences and cognitive biases affect consumer decision-making when making purchases. Our guest is the current Provost and Senior VP of Academic Affairs at Austin Peay State University in Clarksville, TN, and an expert on Consumer Behavior. The new edition of her co-authored book Consumer Behavior in a Digital World can be found on the Kenall Hunt website at https://he.kendallhunt.com/product/consumer-behavior-digital-world.Dr. Cronley earned her Ph.D. in marketing from the University of Cincinnati. In addition to a decade working in corporate marketing, Dr. Cronley worked as a...
2024-07-1530 min
Bizzy ResearchInsure & Assure: Navigating Business Property Insurance and AppraisalsIn this episode of Bizzy Research, Elizabeth Rankin, instructor of business law at Austin Peay State University, a CABR Faculty Fellow, a practicing attorney, and a former General Sessions Judge in Clarksville, TN, discusses a crucial aspect of business insurance claims: the appraisal process. For more information about Elizabeth and the CABR at Austin Peay, check out our website: https://www.apsu.edu/business/applied-research/
2024-07-1219 min
Bizzy ResearchTax Talk: Unpacking City Hotel & Motel TaxesIn this episode, we talk with Dr. Tim Self about city hotel/motel taxes and their impact on local tourism. Dr. Self is an Assistant Professor of Hospitality Management and CABR Faculty Fellow at Austin Peay State University (APSU) in Clarksville, TN. To learn more about Tim and the Center for Applied Business Research at APSU, check out these links https://www.apsu.edu/directory/faculty/selft.php and https://www.apsu.edu/business/applied-research/index.php.
2024-07-1019 min
Bizzy ResearchConflict Resolution and Reducing Employee TurnoverJoin me on this episode of Bizzy Research where we discuss conflict resolution and its impact on increasing employee retention rates with Dawn Stone (AKA The Conflict Chick). To learn more about Dawn Stone, check out her LinkedIn profile at https://www.linkedin.com/in/dawn-stone/
2024-05-1526 min
Bizzy ResearchDr. Kelvin Rutledge talks about Intergenerational Workplaces and Change ManagementJoin us on this episode as we learn more about creating humanistic workplaces and inclusivity. Dr. Kelvin Rutledge is an Austin Peay State University Alum and the Associate VP for Institutional Inclusive Strategies & Change Management at Southern Connecticut State University. You can learn more about Dr. Rutledge at https://www.linkedin.com/in/rutledgekelvin/ and on X @Dr.AbsoluteZero.
2024-05-1429 min
Bizzy ResearchImprove Business Processes with Data AnalyticsJoin us today as Dr. Asit Bandyopadhayay, an Assistant Professor of Business Analytics at APSU and CABR Fellow, discusses how businesses can improve their processes by leveraging data analytics. You can learn more about Dr. Asit Bandyopadhayay and the APSU CABR at https://www.apsu.edu/business/applied-research/.
2024-05-1318 min
Bizzy ResearchTalent Development in Multinational CompaniesIn this episode of Bizzy Research, we learn about talent management in multinational companies from Jen Kilman, Director of Talent Development at Omron.To learn more about Jen Kilman, you can find her on LinkedIn at https://www.linkedin.com/in/jen-kilman/
2024-04-0423 min
Bizzy ResearchEd Leonard of Daywind Records and the Christian Music IndustryIn today's episode, we learn more about the Christian Music Industry from Ed Leonard, President and General Counsel of Daywind Records and Vice President of New Day Christian Distributors. Ed also manages Daywind Soundtracks, a leader in the performance track industry that offers over 6,000 titles across all genres of Christian music.To learn more about Ed Leonard and Daywind Records, check out https://daywindrecords.com/ & https://billybluerecords.com/. To learn more about Daywind Christian resources and their accompany track collection, check out https://daywind.com/
2024-04-0431 min
Bizzy ResearchEmployee Training in the Retail IndustryIn today's episode, we learn more about employee training in the retail industry from Stephanie Bilderback, owner of Bilderback Consulting and Sassy Pop Boutique. Stephanie is also an Instructor in the College of Business at Austin Peay State University. Check out Stephanie's LinkedIn profile to learn more about her: https://www.linkedin.com/in/stephaniebilderback/
2024-03-0620 min
Bizzy ResearchThe Importance of Employee Training in the Retail IndustryIn this episode, I interview Stephanie Bilderback, a small business owner and management educator, about employee training in the retail industry. Stephanie owns Bilderback Management Consulting and Sassy Pop Boutique and teaches business classes at Austin Peay State University (APSU). To learn more about Stephanie, check out her LinkedIn profile: https://www.linkedin.com/in/stephaniebilderback/The Center for Applied Business Research (CABR) https://www.apsu.edu/business/applied-research/
2024-03-0620 min
Bizzy ResearchTrading and Risk Management for Wealth CreationIn this episode, I interview Jason Shapiro of Crowded Market Report (https://www.youtube.com/@crowdedmarketreport) to learn more about trading, risk management and what it truly means to be contrarian. Jason has 30+ years of trading experience, is a hedge fund manager, and was featured in Jack Schwager's latest book: Unknown Market Wizards. Chapter 2 - The Contrarian.The Center for Applied Business Research (CABR) strives to become a business research network linking scholars, industry leaders, business owners, and students to impact business and society positively. To learn more about the CABR, check out our website: https://www...
2024-03-0645 min
Bizzy ResearchLeveraging Generative AI for Business EducationIn this episode, we learn more about instructing business students in utilizing generative artificial intelligence (AI) to enhance their skill set for future career prospects. Dr. John Volker, Professor of Management in the College of Business at Austin Peay State University, joins us to explain how he is using ChatGPT in his entrepreneurship classes. To learn more about Dr. Volker check out his profile at https://www.apsu.edu/directory/faculty/volkerj.php
2024-03-0652 min
Bizzy ResearchInformed Decision Making with Financial EducationIn this episode, we learn more about how financial education can help you make better investment decisions. Dr. Eric Morrison of YouTube's 7Honor3 joins us to share his journey navigating the world of financial investments.Dr. Morrison's 7Honor3 series is streaming on https://youtu.be/tqp7P5_-Y3M?feature=shared
2024-03-0612 min
Bizzy ResearchBusinesses Building Trust through Better BusinessIn this episode, we learn more about the role of the Better Business Bureau for helping business build trust with consumers. Robyn Householder of the Better Business Bureau serving Middle Tennessee & Southern Kentucky joins us to share some insights into the BBB. See this link to learn more about Robyn and the BBB of Middle TN & Southern Kentucky https://www.bbb.org/local-bbb/bbb-of-middle-tennessee/people/staff.
2024-03-0619 min
Bizzy ResearchThe Power of Awe and Employee EngagementIn this episode, we learn more about how feelings of awe can rewire the brain and positively affect employee engagement. Dr. Kelley Langen shares her research related to performance psychology and the workplace. To learn more about Dr. Langen check out her LinkedIn profile: https://www.linkedin.com/in/kelley-langen-phd-74231b1a4/To learn more about the Center of Applied Business Research in the College of Business at APSU, check out our website: https://www.apsu.edu/business/applied-research/
2024-03-0634 min
Bizzy ResearchMillan Enterprises and Community ImpactIn this episode, I speak with Rylan Kean, Vice President of Business Operations at Millan Enterprises in Clarksville, Tennessee. Rylan discusses the opportunities in commercial real estate and how Millan Enterprises gives back to its communities. Rylan is an Alum of Austin Peay State University. Check out his LinkedIn at https://www.linkedin.com/in/rylankean/ If you would like to learn more about Millan Enterprises their web address is https://millanenterprises.com/To learn more about the Center for Applied Business Research (CABR) in the College of Business at APSU, check out our website: https://www...
2024-03-0620 min
Bizzy ResearchBusiness Opportunities and Challenges in the Commercial Architecture IndustryIn this episode, I interview Laura Clary, Owner of iDesign Solutions, about leveraging technology to exploit business opportunities and navigate business challenges. The Center for Applied Business Research (CABR) and the College of Business at APSU (https://www.apsu.edu/business/index.php) aim to bring real world solutions through research.Learn more about Laura and iDesign Solutions at https://www.idesign-solutions.info/
2024-03-0629 min
Bizzy ResearchData Analytics for Better Business DecisionsOn todays episode, I discuss the benefits of using qualitative comparative analysis with Dr. Matt Farrell. Dr. Farrell is an Assistant Professor of Management at Austin Peay State University: https://www.apsu.edu/directory/faculty/farrellm.phpMatt is also a Faculty Fellow in the Center for Applied Business Research (CABR): https://www.apsu.edu/business/applied-research/
2024-03-0512 min
Bizzy ResearchThe Value of Applied Business ResearchThe Center for Applied Business Research (CABR) at Austin Peay State University coordinates applied research-related activities in the College of Business at APSU, circulating research updates, creating research opportunities, and promoting the CoB research community. Our website is https://www.apsu.edu/business/applied-research/In this episode, I discuss the value of applied business research with Dr. Katherine Woods, a Professor of Leadership at APSU. Click on this link to read more about Dr. Woods and her research https://www.apsu.edu/directory/faculty/woodsk.php
2024-03-0526 min
Bizzy ResearchTeaser EpisodeWelcome to "Bizzy Research," the podcast where business meets data, and insights drive success. I'm your host Vikkie McCarthy, Director of the Center for Applied Business Research at Austin Peay State University. On this podcast, we get Bizzy learning about how applied business research can improve business decision-making.
2023-12-2402 min