Shows
The Ecommerce PractitionersE10: Building Digital Engines - From eBay To Healthcare UnicornsIn this episode of The eCommerce Practitioners Podcast, Vikram Saxena sits down with Joe Tarragano, a seasoned digital leader whose career spans finance, eBay, and pharmaceuticals, to explore what it really takes to drive transformation through product strategy, marketplace building, and AI-driven innovation.Joe shares hard-earned lessons from navigating customer readiness, managing large product portfolios, and creating commercial impact through technology—plus why quick wins, continuous learning, and surrounding yourself with smart people matter more than ever.From the complexities of supply-demand balance in marketplaces to the fundamentals of ex...
2025-06-0542 minThe Ecommerce PractitionersE09: Unlocking Growth Through Digital Transformation - A Playbook from the FrontlinesIn this episode of The eCommerce Practitioners Podcast,Vikram Saxena chats with David Williams, a digital transformation expert whose career spans fashion, medical supplies, and international markets. From scaling D2C operations to integrating AI in B2B workflows, David shares practical insights on building agile teams, optimizing customer experiences, and aligning tech with business strategy.What You’ll Learn:🎙️ Hosted by VikramSaxena, Founder & CEO of BetterCommerceFollow for more real-world strategies from industry leadersredefining digital commerce.#Ecommerce #DigitalTransformation #B2BStrategy #AIinCommerce #BetterCommerce
2025-05-0845 minThe Ecommerce PractitionersE09: Unlocking Growth Through Digital TransformationIn this episode of The eCommerce Practitioners Podcast, Vikram Saxena chats with David Williams, a digital transformation expert whose career spans fashion, medical supplies, and international markets. From scaling D2C operations to integrating AI in B2B workflows, David shares practical insights on building agile teams, optimizing customer experiences, and aligning tech with business strategy.What You’ll Learn:How B2B, B2C, and D2C differ operationallyKey tactics for successful digital transformationThe role of AI in driving business efficiencyBu...
2025-05-0745 minThe Ecommerce PractitionersE08: Navigating Digital Commerce - From Sports Travel to Fashion RetailIn this episode, Vikram Saxena sits down with Mark Kelly, Managing Director at SportsBreaks, to unpack the evolution of customer expectations, digital adoption in traditional sectors, and the challenges of managing eCommerce across industries like sports, fashion, and travel.Mark shares practical lessons on building customer loyalty, working with development teams, and navigating seasonal spikes in demand—plus his thoughts on why A/B testing, CRO tactics, and incremental change are key to digital success.From the emotional nature of fashion retail to the operational pressure of sports travel, th...
2025-04-3051 minThe Ecommerce PractitionersE07: PIM, Data, and Power Tools - PART 2: Lessons from Multi-Industry MasteryIn this episode, Vikram Saxena continues his conversation with Mark Ripley, diving deeper into the real-world impact of PIM and MDM—this time focusing on the unique challenges faced by power tools and construction brands managing large, complex product catalogs.They discuss the transition from spreadsheets to structured systems, the role of AI in automating data management, and why architectural decisions can make or break your PIM implementation. From managing supplier data to overcoming resistance to change, this episode is packed with practical advice for businesses looking to scale operations with cleaner, smarter data....
2025-04-2542 minThe Ecommerce PractitionersE06: PIM, Data, and Power Tools PART 1: Lessons from Multi-Industry MasteryIn this episode, Vikram Saxena sits down with Mark Ripley, a leading expert in PIM and data management, to explore the evolving role of product and master data in modern commerce.They break down the differences between Product Information Management (PIM) and Master Data Management (MDM), the common pitfalls during implementation, and what it really takes to define success in a data-driven world.From leveraging AI to improving content quality to the crucial role of stakeholder alignment and governance—this episode is full of insights for any business serious about scaling with clean, consistent, and ac...
2025-03-2148 minThe Ecommerce PractitionersE05: Driving B2B Excellence and Digital Innovation: Lessons from Multi-Industry LeadershipIn this episode, Vikram Saxena chats with Emma Hoten-Pool about the evolving landscape of B2B digital transformation. With a strong foundation in B2C, Emma shares her journey into the B2B world—highlighting the importance of customer-centricity, building internal alignment, and making a solid business case for technology investments.They dive into how content and social media are reshaping B2B marketing, the unique challenges of scaling operations, and the leadership mindset required to drive digital change.What you’ll learn:What B2B brands can borrow from B2CHow to align team...
2025-03-1340 minThe Ecommerce PractitionersE04: From Wholesale to Retail - Mastering the B2B to B2C TransitionIn this episode, Sumit Jairath shares his experience transitioning from a B2B-focused business to a B2C model during the COVID-19 pandemic. Learn how he navigated challenges in logistics, marketing, and customer experience while leveraging AI and data-driven strategies to scale successfully. From managing returns to optimizing operations, Sumit offers valuable lessons for businesses exploring eCommerce growth. Whether you're in B2B, B2C, or both, this episode is packed with insights to help you stay agile in a rapidly evolving market.Takeaways• Why the shift from B2B to...
2025-03-0645 minThe Ecommerce PractitionersE03: Mastering Multi-Brand CommerceIn this episode of Mastering Multi-Brand Commerce, James Ewens from Open 24-7 shares his journey managing multiple e-commerce brands. Discover insights on tackling operational challenges, balancing B2B and B2C fulfillment, leveraging AI for efficiency, and the power of a centralized system. Plus, James offers practical advice for entrepreneurs looking to scale in the multi-brand space.Takeaways:• How to manage multiple brands efficiently• Why cash flow management is vital for seasonal businesses• The power of centralized systems for streamlining operations• Tailoring marketing strategies to brand identity• E...
2025-02-2751 minThe Ecommerce PractitionersE02: Finance Meets eCommerceIn this episode, we dive into an exciting conversation with Marc Rickard, Finance director at GAC, a leading musical instrument retailer.This episode dives into the unique challenges of running an eCommerce business in the music industry and explores how data, omnichannel strategies, and AI are shaping the future of retail.Key Highlights:· The role of analytics in eCommerce success· Challenges of selling musical instruments online· Balancing profitability and competitive pricing· The impact of omnichannel retail on customer experience· Black Friday strategies for maximizing sales· F...
2025-02-2043 min
The Ecommerce PractitionersE01: PIM for Powertools and Industrial GoodsIn this episode , we dive into how PIM transforms industrial tools eCommerce. Our guest, Christopher Hibbard, a veteran in power tools industry shares real-world insights on managing complex product data, ensuring consistency, and leveraging PIM for SEO, SEM, and operational efficiency. If you're handling large SKUs or optimizing eCommerce processes, this episode is packed with actionable strategies!
2025-02-1338 min
Podcast THE ECOMMERCE EDGE con Jason Greenwood - Edición en EspañolE455:📦 ESTRATEGIAS DE EXPERTOS PARA LOGRAR EL ÉXITO EN EL COMERCIO ELECTRÓNICO B2B | SERIE MAESTRA B2B CON KHALID KHAN Y VIKRAM SAXENA - 3 DE 3 | ESQUINA DE COMERCIO B2B #80📦En nuestra primera Master Series B2B sobre THE ECOMMERCE EDGE, contamos con dos invitados increíbles: Khalid Khan (https://www.linkedin.com/in/khalid-khan2), director regional de Arsenalia Group - https://www .arsenalia.group y Vikram Saxena (https://www.linkedin.com/in/vikramsaxena), director ejecutivo de Better Commerce - https://www.bettercommerce.io
📦 Arsenalia Group es un grupo de agencias de transformación digital global que ofrece competencias clave en: IA, comercio electrónico, sistemas comerciales, integración de sistemas, diseño, creatividad y marca.
📦 Better Commerce es una plataforma de comercio electrónico SaaS centrada en B2B que ofrece un conjunto int...
2024-12-041h 02
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE455:📦EXPERT STRATEGIES FOR ACHIEVING B2B ECOMMERCE SUCCESS | B2B MASTER SERIES WITH KHALID KHAN & VIKRAM SAXENA - 3 OF 3 | B2B COMMERCE CORNER #80 | THE ECOMMERCE EDGE Podcast📦In our first ever B2B Master Series on THE ECOMMERCE EDGE, we feature two amazing guests: Khalid khan (https://www.linkedin.com/in/khalid-khan2), Regional Director at Arsenalia Group - https://www.arsenalia.group and Vikram Saxena (https://www.linkedin.com/in/vikramsaxena), CEO of Better Commerce - https://www.bettercommerce.io
📦 Arsenalia Group is a global digital transformation agency group that delivers key competencies across: AI, eCommerce, business systems, system integration, design, creative and branding
📦 Better Commerce is a B2B focused SaaS eCommerce platform that offers a modern, integrated suite of modules that include commerce, PIM, multi-locatio...
2024-12-0458 minPodcast THE ECOMMERCE EDGE con Jason Greenwood - Edición en EspañolE452:📦 ESTRATEGIAS DE EXPERTOS PARA LOGRAR EL ÉXITO EN EL COMERCIO ELECTRÓNICO B2B | SERIE MAESTRA B2B CON KHALID KHAN Y VIKRAM SAXENA - 2 DE 3 | ESQUINA DE COMERCIO B2B #79📦En nuestra primera Master Series B2B sobre THE ECOMMERCE EDGE, contamos con dos invitados increíbles: Khalid Khan (https://www.linkedin.com/in/khalid-khan2), director regional de Arsenalia Group - https://www .arsenalia.group y Vikram Saxena (https://www.linkedin.com/in/vikramsaxena), director ejecutivo de Better Commerce - https://www.bettercommerce.io
📦 Arsenalia Group es un grupo de agencias de transformación digital global que ofrece competencias clave en: IA, comercio electrónico, sistemas comerciales, integración de sistemas, diseño, creatividad y marca.
📦 Better Commerce es una plataforma de comercio electrónico SaaS centrada en B2B que ofrece...
2024-11-271h 02THE ECOMMERCE EDGE Podcast with Jason GreenwoodE452:📦EXPERT STRATEGIES FOR ACHIEVING B2B ECOMMERCE SUCCESS | B2B MASTER SERIES WITH KHALID KHAN & VIKRAM SAXENA - 2 OF 3 | B2B COMMERCE CORNER #79 | THE ECOMMERCE EDGE Podcast📦In our first ever B2B Master Series on THE ECOMMERCE EDGE, we feature two amazing guests: Khalid khan (https://www.linkedin.com/in/khalid-khan2), Regional Director at Arsenalia Group - https://www.arsenalia.group and Vikram Saxena (https://www.linkedin.com/in/vikramsaxena), CEO of Better Commerce - https://www.bettercommerce.io
📦 Arsenalia Group is a global digital transformation agency group that delivers key competencies across: AI, eCommerce, business systems, system integration, design, creative and branding
📦 Better Commerce is a B2B focused SaaS eCommerce platform that offers a modern, integrated suite of modules that include commerce, PIM, multi-location inventory...
2024-11-2759 minPodcast THE ECOMMERCE EDGE con Jason Greenwood - Edición en EspañolE449:📦 ESTRATEGIAS DE EXPERTOS PARA LOGRAR EL ÉXITO EN EL COMERCIO ELECTRÓNICO B2B | SERIE MAESTRA B2B CON KHALID KHAN Y VIKRAM SAXENA - 1 DE 3 | ESQUINA DE COMERCIO B2B #78📦En nuestra primera Master Series B2B sobre THE ECOMMERCE EDGE, contamos con dos invitados increíbles: Khalid Khan (https://www.linkedin.com/in/khalid-khan2), director regional de Arsenalia Group - https://www .arsenalia.group y Vikram Saxena (https://www.linkedin.com/in/vikramsaxena), director ejecutivo de Better Commerce - https://www.bettercommerce.io
📦 Arsenalia Group es un grupo de agencias de transformación digital global que ofrece competencias clave en: IA, comercio electrónico, sistemas comerciales, integración de sistemas, diseño, creatividad y marca.
📦 Better Commerce es una plataforma de comercio electrónico SaaS centrada e...
2024-11-201h 06THE ECOMMERCE EDGE Podcast with Jason GreenwoodE449:📦EXPERT STRATEGIES FOR ACHIEVING B2B ECOMMERCE SUCCESS | B2B MASTER SERIES WITH KHALID KHAN & VIKRAM SAXENA - 1 OF 3 | B2B COMMERCE CORNER #78 | THE ECOMMERCE EDGE Podcast📦In our first ever B2B Master Series on THE ECOMMERCE EDGE, we feature two amazing guests: Khalid khan (https://www.linkedin.com/in/khalid-khan2), Regional Director at Arsenalia Group - https://www.arsenalia.group and Vikram Saxena (https://www.linkedin.com/in/vikramsaxena), CEO of Better Commerce - https://www.bettercommerce.io
📦 Arsenalia Group is a global digital transformation agency group that delivers key competencies across: AI, eCommerce, business systems, system integration, design, creative and branding
📦 Better Commerce is a B2B focused SaaS eCommerce platform that offers a modern, integrated suite of modules that incl...
2024-11-201h 01
The Ecommerce Lab By EcomcyEP #254] [ENG] - How to create a omnichannel strategy for your brand - Vikram SaxenaWelcome to the eCommerce Lab Podcast! In this special episode, we're joined by Vikram Saxena, General Manager of Sales for India and Southeast Asia at Flint Group, to talk about a key topic in the growth of any brand: how to create an effective omnichannel strategy.Learn from an expert how to integrate all your sales and marketing channels to offDon't miss this valuable content full of practical strategies and real examples to boost your brand!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe
2024-09-3030 min
The Limitless MDMarketing Frameworks for Doctors to Generate Passive Income Through Real Estate with Rohan SaxenaWhen it comes to scaling your business, marketing is the name of the game. But for many physicians, the world of avatars, ad spend, and authentic social media can feel overwhelming at best—and downright terrifying at worst. Where do you even begin with marketing when you're already stretched thin?Enter Rohan Saxena, the marketing strategist behind LimitlessMD's explosive growth from $700,000 to $2 million in annual revenue.Through his 4-step framework of identifying your ideal avatar, creating an irresistible offer, selling with confidence, and scaling with intention, Rohan has cracked the code on what it takes to...
2024-09-1054 min
Table Rush Talk Show!719 - Scaling Smart: Vikram Saxena on Composable Commerce and API Solutions for EntrepreneursIn this episode, I talk with Vikram Saxena, CEO of Better Commerce, about how even small businesses and solopreneurs can leverage e-commerce strategies used by major retailers. Vikram breaks down the concept of composable commerce into easy-to-understand terms and shares how customizing your online platform can enhance customer experiences without breaking the bank. Whether you're just starting or looking to scale, Vikram offers actionable insights on how to build a flexible, growth-ready e-commerce business that aligns with your values.Highlights:Vikram explains composable commerce using the analogy of Lego blocks.Discussion on how API integration can...
2024-08-281h 01
WBSRocks: Business Growth with Enterprise Software and Digital TransformationWBSP614: Grow Your Business by Learning the Nuances of Product Taxonomy and Enrichment for eCommerce Merchants w/ Vikram SaxenaSend us a texteCommerce stack has evolved significantly with substantial overlap among different tools. Inventory is one layer that is shared by several systems, with each serving a very different perspective. When commerce refers to inventory, it only cares for counts and ignores other elements that might be relevant for other layers. However, not normalizing the front end of the inventory layer can lead to issues such as findability, impacting sales.In today's episode, our guest, Vikram Saxena, discusses the nuances of product taxonomy and enrichment for eCommerce merchants. He also debates several concepts...
2024-08-1944 minTHE ECOMMERCE EDGE Podcast with Jason GreenwoodE395:📦CAN A TOP B2B ECOMMERCE PLATFORM DO B2C/DTC TOO? | VIKRAM SAXENA - BETTER COMMERCE | B2B COMMERCE CORNER #60 | THE ECOMMERCE EDGE Podcast📦 Vikram (https://www.linkedin.com/in/vikramsaxena) is the Founder & Principal Consultant of BetterCommerce - https://www.bettercommerce.io
📦BetterCommerce aims to be an all in one, API first, headless commerce solution that serves the needs of B2B merchants equally as well as those of B2C & DTC merchants while also providing native 'front-ends' for many common omni-channel use cases
📦With a deep and extensive backround in B2B eCommerce Vikram is building a platform uniquely suited to the complex needs of B2B and ombi-channel merchants
📦In this episode Jason & Vikram discuss how B2B sellers...
2024-07-1754 min
eCommerce PodcastThriving in Omni Channel: Unleashing Tech, Innovation, and Customer MagicWelcome to this episode of the eCommerce Podcast where we explore omnichannel success looks like with special guest Vikram Saxena of Better Commerce. Our conversation navigates how technology, innovation, and customer-focused strategies win in eCommerce, as well as how the Fragrance Shop turned challenges into opportunities, revolutionising the way we think about retail and customer engagement.In This Episode, You Will Learn:The Power of Mini Warehouses: Discover how the Fragrance Shop transformed each of its stores into mini warehouses during the COVID-19 pandemic, ensuring business continuity and growth. Membership Models for Customer Retention: Uncover the...
2024-03-2849 min
We Live to BuildWhat drives your need to improve the world with Vikram Saxena | WLTB Podcast #188Vikram Saxena is the founder of BetterCommerce, an all-in-one, scalable, and reliable cloud-based ecommerce platform designed for small to medium businesses. We talked about why entrepreneurs feel the need to leave the world better than how we found it. 00:00 - Meaningful Relationships in Adulthood03:32 - Questioning Work-Life Balance07:11 - From Salary to Learning and Growth10:57 - Tough Childhood to CEO14:24 - People Over Profit17:42 - Considering the Sale of a Business and Its Impact20:55 - Prestige of Industry Lists...
2024-03-1941 min
Startup StoryCommerce Unleashed: Revolutionizing Mid-Market Retail with Vikram Saxena, CEO of BetterCommerceDive into the world of mid-market retail transformation with an exclusive interview featuring Vikram Saxena, CEO of BetterCommerce. Join us as we explore BetterCommerce's headless commerce approach and its impact on businesses seeking modular solutions without a complete re-platforming. Learn about the comprehensive and composable commerce stack designed to elevate product experiences, enhance customer satisfaction, and maintain consistent, accurate product information across all sales channels.
Discover the core values driving BetterCommerce's mission and how their innovative approach simplifies e-commerce for mid-market retailers and brands. Gain insights into the teamwork, collaboration, and innovation that define BetterCommerce's journey in...
2024-03-0644 min
The Multichannel Success Podcast - from Prospero & The Multichannel ExpertUnderstanding Headless Commerce - The Multichannel Success Podcast S2E3 with Vikram Saxena from Better CommerceS2E3 - Headless eCommerce
In today's podcast, we're unpacking the game-changer in eCommerce: headless commerce. Imagine your business agile like never before, with a back-end that powers up every device and platform your customers use. David Worby and Vikram Saxena explain how ditching the one-size-fits-all approach for a modular system can revolutionize your customer experience. Forget the hassle of plugins and the limits of platforms like Shopify; headless is where flexibility meets future-proofing. Whether you're a small startup or a booming business, it's time to consider if headless commerce can elevate your brand and streamline your...
2023-12-0433 min
Medical Club Co3 Parte Audiolibro - Las palabras ImportanRecomendaciones para la comunicación en salud mental:Enfoque mediático, lenguaje, redacción, imágenes, términos precisos. Que se debe y no debe hacer en comunicación en salud mental. Escuche la tercera parte del Libro: “Las Palabras Importan, ¿Cómo comunicar temas de Salud Mental?.Recomendaciones para expresarse asertivamente”.“Material validado por el Departamento Médico de Pfizer. Esta es una campaña informativa y educativa de Pfizer. La información de este material brinda orientación básica para el público en general. Su contenido no debe usarse para tratar problemas de salud. Si tiene o...
2023-05-1227 min
Mera PannaMera Filmi Vikram - A story by Priya Shukla Manila PhilippinesListen to this Mindblowing story of Shaheed Captain Vikram Batra and her fiance Dimple Cheema... (The story is fictional aimed just to convey the feelings of people left behind after the sacrifice of our great soldiers.)
2022-07-2923 min
The Fashion NetworkThe Joys of ReplatformingOur panel chaired by: Dale Hicks - Director at The Fashion Network joined by:
- Vikram Saxena: CEO at BetterCommerce
- Paul Sanderson: Director at The Commerce Team UK
- David Worby: Co-founder at PROSPERO Our panel explores the how, and why, of replatforming!
We will discuss where most people go wrong, and what the best practice is.
Discussion Points -
👉When & why you should replatform?
👉The challenges of legacy systems
👉The different platforms available, and the pluses and minuses of them
👉Re-platforming’s...
2022-03-021h 03
Khandaan- A Bollywood PodcastEp 84- GhulamKhandaan: A Bollywood Podcast is back with Aamir Khan’s GHULAM (1998) for episode 84. Join us for a nostalgia-filled episode wherein we refamiliarize ourselves with this classic. Directed by Vikram Bhatt - a fact that stuns us in 2020 - this remake of ON THE WATERFRONT is a movie that has somehow never received its due. Harkening back to tropes explored across violent Hindi action movies, this is a clever take on Hindi film brotherhood and the fight of the underdog against overwhelming evil. Co-starring a very young Rani Mukherjee (sans her trademark voice), and an en...
2020-12-0959 minKhandaan- A Bollywood PodcastEp 84- GhulamKhandaan: A Bollywood Podcast is back with Aamir Khan’s GHULAM (1998) for episode 84. Join us for a nostalgia-filled episode wherein we refamiliarize ourselves with this classic. Directed by Vikram Bhatt - a fact that stuns us in 2020 - this remake of ON THE WATERFRONT is a movie that has somehow never received its due. Harkening back to tropes explored across violent Hindi action movies, this is a clever take on Hindi film brotherhood and the fight of the underdog against overwhelming evil. Co-starring a very young Rani Mukherjee (sans her trademark voice), and an en...
2020-12-0959 min
Network CapitalMental Wellbeing in the Digital Age with NehaIn this podcast you learn -
1. The nuances of taking a community approach to addressing mental health concerns.
2. Importance of building inclusive workplaces.
3. Augmenting personal wellbeing
For over a decade, Neha worked at the intersection of the creative and social sectors. Having founded India’s first international art fair, she ran it successfully for ten years before selling the business to MCH Basel and moving her focus to the marginalised sector of mental health.
Being a passionate social entrepreneur, Neha is focusing her entrepreneurial energies on buil...
2020-07-1235 min
The InquiryWhat can we do about the world’s mental health problem?If there was a serious illness that we knew thirty percent of us would experience in our lives, wouldn’t we do everything in our power to address it? Well research suggests that one in three of us will experience a serious mental health problem at some point in our lives; it’s a topic many are uncomfortable about discussing but one that shows no signs of going away. Slowly we’re beginning to learn more about which factors cause anxiety and depression but old prejudices are hard to come overcome so – what can we do about the world’s mental h...
2019-11-2123 min
Listen to The LancetGlobal Mental Health CommissionWith a high-level ministerial summit taking place on Oct 9-10 in London, Vikram Patel and Shekhar Saxena outline the priorities ahead for improving mental health worldwide.
2018-10-1023 minListen to The LancetGlobal Mental Health CommissionWith a high-level ministerial summit taking place on Oct 9-10 in London, Vikram Patel and Shekhar Saxena outline the priorities ahead for improving mental health worldwide.
2018-10-1023 minListen to The LancetGlobal Mental Health CommissionWith a high-level ministerial summit taking place on Oct 9-10 in London, Vikram Patel and Shekhar Saxena outline the priorities ahead for improving mental health worldwide.
2018-10-1023 min
The Lancet in conversation withGlobal Mental Health CommissionWith a high-level ministerial summit taking place on Oct 9-10 in London, Vikram Patel and Shekhar Saxena outline the priorities ahead for improving mental health worldwide.Continue this conversation on social!Follow us today at...https://thelancet.bsky.social/https://instagram.com/thelancetgrouphttps://facebook.com/thelancetmedicaljournalhttps://linkedIn.com/company/the-lancethttps://youtube.com/thelancettv
2018-10-1024 min
London School of Hygiene and Tropical Medicine Audio News - LSHTM PodcastGLOBAL HEALTH: LSHTM Audio News Special: Global Mental Health, September 15th, 2007Audio News Special: Global Mental Health
Mental Health is a major part of the global disease burden, but more needs to be done to make sure support, treatments and policies are in place. That's according to a series of articles, published in The Lancet, which have looked at this very topic. The audio news team went to meet some of the authors:
Graham Thornicroft, of Kings College London, who talked about the size of the problem;
Vikram Patel, of the London School of Hygiene and Tropical Medicine, who discussed measures to take and choices that need to be made;
and...
2007-09-1612 min