Shows
The Law Firm Accelerator with Viktoria AltmanHow Empathy and Social Media Propel Saint Yves Law’s GrowthIn this episode of BSPE Legal Marketing’s Law Firm Accelerator, Marie-Yves Nadine Jean-Baptiste, founder of Saint Yves Law, discusses how authenticity, empathy, and strategic social media engagement power her inclusive and community-focused law practice. Marie-Yves shares how she leverages platforms like TikTok to build genuine connections with potential clients, illustrating the profound impact of aligning business growth with core personal values.Podcast Takeaways:Leverage authentic content to attract genuine client engagement.Be consistently visible to build long-term brand recognition.Clearly define your firm’s values to attract ideal clients.Engage in charitable activities to broaden your...2025-07-0931 min
The Law Firm Accelerator with Viktoria AltmanAuthentic Branding and Client-Centric Legal Marketing with Christopher S. NudoIn this episode of BSPE Legal Marketing, Viktoria Altman hosts Christopher S. Nudo of NTegrity Law. Christopher dives into his approach to estate planning, probate, and business succession, emphasizing authenticity, personal values, and innovative digital marketing strategies essential for modern law firms.Podcast Takeaways:Embrace transparency in marketing to build authentic relationships.Use storytelling strategically to differentiate your legal brand.Harness video content for improved client engagement.Stay ahead of digital trends like AI-driven SEO.Clearly convey your legal qualifications online to boost trust.Align your professional services with personal values to attract compatible clients.Offer...2025-07-0227 min
BSPE Legal Marketing PodcastPick-Ups And Drop-Offs Of Children In An Illinois Divorce - Russell D. KnightFrom Law Office of Russell D. Knight - Pick-Ups And Drop-Offs Of Children In An Illinois Divorce explores the intricate details parents must consider when coordinating parenting schedules post-divorce. This podcast delves into the specifics outlined by Illinois law, emphasizing the importance of precise transportation plans within parenting agreements to ensure clarity, minimize conflict, and prioritize the child's well-being.Listeners will learn about Illinois statutes such as 750 ILCS 5/600(f) and 750 ILCS 5/602.10(f)(2), which mandate detailed written parenting plans specifying when and how children transition between households. The discussion highlights best practices, including why the parent beginning parenting...2025-07-0203 min
The Law Firm Accelerator with Viktoria AltmanShekar Jayaraman on Winning Against Google & Authentic Legal MarketingIn this compelling episode of the Law Firm Accelerator by BSPE Legal Marketing, attorney Shekar Jayaraman from Jayaraman Law shares his strategies for successfully combining estate planning and litigation with authentic, client-focused marketing. Shekar reveals how his proactive approach and genuine engagement have propelled his firm's growth, including winning a notable case against Google. Attorneys looking for practical marketing insights and growth strategies will find this episode invaluable.Podcast Takeaways:Client Care: Emphasize empathy to strengthen client loyalty.Marketing Strategy: Educate to authentically engage your audience.Internal Processes: Leverage technology to optimize client service and firm...2025-05-2921 min
The Law Firm Accelerator with Viktoria AltmanHolly Sheridan on Family Law, Firm Growth, and Smart Marketing DecisionsIn this episode of the Law Firm Accelerator by BSPE Legal Marketing, Holly Sheridan, founder of Sheridan Lawyers, shares her inspiring journey from starting a small general practice to building a successful family law firm in Pennsylvania. Holly discusses strategic insights on firm management, effective client engagement, and essential marketing tactics. She candidly reflects on valuable lessons learned, offering practical advice for growing a thriving legal practice.Podcast Takeaways:Find Your Niche: Clearly define your practice area to build expertise and credibility.Choose Wisely: Select marketing partners who understand your practice size and specialty.Stay Connected...2025-05-2026 min
The Law Firm Accelerator with Viktoria AltmanTurning Website Traffic Into Revenue: The Jonathan Breeden Law Firm StoryIn this episode of The Law Firm Accelerator, BSPE Legal Marketing’s Viktoria Altman interviews Jonathan Breeden of the Breeden Law Office. Jonathan shares his 24-year journey building a thriving North Carolina family law practice. He dives deep into his shift from marketing confusion to strategic clarity—leveraging SEO, CRMs, and performance tracking to scale his firm to 18 employees and four locations. This episode is a must-listen for any attorney ready to turn leads into lasting growth.Podcast Takeaways: SEO First: Build and maintain a high-performing, search-friendly website.Automate Follow-Ups: Use automation to consistently engage and conve...2025-05-2018 min
The Law Firm Accelerator with Viktoria AltmanAngela Giampolo on Authenticity, Niching, and Practice GrowthJoin host Viktoria Altman of BSPE Legal Marketing as she interviews Angela Giampolo, founder of Giampolo Law Group and Philly Gay Lawyer, about leveraging authentic marketing, niche specialization, and community engagement to build a distinctive and successful legal practice. Angela shares practical insights from her experience growing a practice uniquely dedicated to the LGBTQ community, offering powerful lessons for attorneys looking to effectively market their own firms.Podcast Takeaways:Client Relationships: Select clients who align with your practice values to foster long-term satisfaction.Niche Specialization: Specialize deeply within a clearly defined niche to position yourself uniquely...2025-04-2933 min
The Law Firm Accelerator with Viktoria AltmanFaith Meets Family Law: Bree Sullivan-Howell’s JourneyIn this episode of The Law Firm Accelerator Podcast from BSPE Legal Marketing, attorney and author Bree Sullivan-Howell discusses how her personal divorce experience shaped her compassionate approach to family law and led her to write Crush Your Divorce and Keep Your Faith. She and host Viktoria Altman also explore impactful marketing strategies, the importance of trust, and the power of genuine client connections.Podcast Takeaways:Leverage Authentic Stories: Use real-life experiences to build genuine rapport with clients.Community Connection: Engage with local networks to establish credibility and recognition.Faith-Focused Approach: Integrate personal values respectfully to...2025-04-0929 min
The Law Firm Accelerator with Viktoria AltmanNavigating Multifaceted Law with Andre RegardIn this episode of Law Firm Accelerator brought to you by BSPE Legal Marketing, Andre Regard from Regard Law Group shares his journey of integrating a diverse legal practice with entrepreneurial ventures. Based in Lexington, Kentucky, he discusses his approach to business litigation, equine law, personal injury, and innovative legal marketing, providing actionable insights for legal professionals looking to differentiate their practice in today’s competitive market.Podcast Takeaways:Client Focus: Build enduring relationships to ensure a steady flow of referrals.Distinct Branding: Develop separate online identities for each legal practice area.Targeted Marketing: Id...2025-02-0235 min
The Law Firm Accelerator with Viktoria AltmanAuthentic Law Firm Leadership: Balancing Family, Teamwork, and SuccessWelcome to another in-depth interview presented by BSPE Legal Marketing, featuring Attorney Valerie Fenchel of Fenchel Family Law. Valerie shares her real-life experience of embracing family law, building a team committed to higher-level client care, and creating a firm culture where authenticity and empathy fuel lasting success.Ten Podcast Takeaways:Embrace Genuine Belief: Show real conviction in the value you offer to overcome marketing hesitations.Foster Relationships: Create meaningful in-person experiences or virtual touchpoints to keep referrals strong.Live Your Values: Allow personal stories and honesty to guide your brand, attracting aligned clients.Define...2025-02-0239 min
The Law Firm Accelerator with Viktoria AltmanArkansas Personal Injury Attorney Joseph Gates Discusses Small Law Firm Marketing with Viktoria AltmanIn this Law Firm Accelerator Viktoria Altman (BSPE Legal Marketing) speaks with Joseph Gates from Gates Law Firm who shares how he focuses on complex cases through close collaboration with referring lawyers, emphasizes staying true to his values and compassionate approach, and relies heavily on genuine relationship-building—rather than broad marketing—for sustained business growth. Key Episode Takeaways:Referral Focus: Prioritize relationships with fellow attorneys who regularly pass along complex cases to grow your caseload efficiently.True-to-Values Branding: Align your public image with your core beliefs and passion for advocacy to a...2025-01-2024 min
The Law Firm Accelerator with Viktoria AltmanAttorney Jane Fowler in Texas Discusses Family Law Firm Growth with Viktoria AltmanIn this interview from Jane Fowler Law, PLLC and BSPE Legal Marketing, Jane Fowler, a family and estate attorney in Texas, recounts how she started law school at age 45, overcame personal challenges, and built a thriving practice by focusing on genuine connections, inclusive values, and a willingness to explore new opportunities. Jane, and podcast host Viktoria Altman discuss how Jane's background in finance and radio shaped her approach to marketing, networking, and technology, highlighting that it’s never too late to pursue your passion while helping others along the way. Podcast takeaways: Career Rein...2025-01-1928 min
BSPE Legal Marketing PodcastUsing Free AI Tools for Website Content Creation - Viktoria AltmanFrom BSPE Legal Marketing – Using Free AI Tools for Website Content Creation explores how law firms can boost their digital presence by incorporating free AI tools into their content strategy. In today’s competitive legal market, creating high-quality, optimized content is essential for attracting clients and improving search engine rankings. Tools like ChatGPT, Copy.ai, Grammarly, and Hemingway can help law firms efficiently draft blog posts, refine content for readability, and maintain a consistent brand voice. These AI-powered content generators and grammar tools streamline the content creation process, allowing legal professionals to focus on more strategic tasks.The...2025-01-0803 min
BSPE Legal Marketing PodcastLeveraging Schema Markup to Improve Local Search Rankings - Viktoria AltmanFrom BSPE Legal Marketing – In this episode, we delve into 'Leveraging Schema Markup to Improve Local Search Rankings', exploring how law firms can enhance their online visibility and connect with more clients. By incorporating tools like Google’s Structured Data Markup Helper and formats such as JSON-LD, law firms can improve their local search visibility with enriched search results featuring ratings, reviews, and service-specific details. We discuss how structured data empowers businesses to stand out in competitive markets by clearly presenting NAP (Name, Address, Phone Number) information and business hours.We highlight the value of LocalBusiness schema for...2025-01-0204 min
BSPE Legal Marketing PodcastOptimizing Meta Descriptions for SEO Success - Viktoria AltmanFrom BSPE Legal Marketing - Join us as we explore "Optimizing Meta Descriptions for SEO Success," a key strategy for law firms and businesses aiming to improve their online visibility. In this podcast, we delve into the critical role meta descriptions play in attracting the right audience, increasing click-through rates, and aligning content with search intent. A well-crafted meta description isn’t just a summary of your content—it’s an invitation for users to visit your site and engage with your message.This episode provides actionable insights into crafting unique and relevant meta descriptions that enhance user e...2024-12-1203 min
Law Firm AcceleratorFrom Criminal Defense to Probate: A Journey in Law with Kevin Drummond In this episode of The Law Firm Accelerator, Viktoria Altman sits down with Kevin Drummond, a former law enforcement officer turned attorney, who runs Blue Line Law Firm. Kevin shares his unique journey from working as a criminal defense lawyer to focusing on estate planning and probate. He opens up about how his background in law enforcement shaped his legal approach, especially when handling tricky estate cases. Kevin talks about the flexibility that estate planning offers compared to criminal law and the personal experiences that led him to transition into this field.One of the key insights K...2024-12-0538 min
Law Firm AcceleratorLaw Firm Marketing Mastery: Strategies for Finding Ideal Clients and Sustaining GrowthIn this episode of the Law Firm Accelerator Summit, host Viktoria Altman chats with attorney Rayeed Wendt Ibtesam, who shares his journey from starting his law firm at a young age to building a successful practice in Minneapolis, Minnesota. Rayeed offers a behind-the-scenes look at the challenges of running a law firm, from finding ideal clients to refining processes that ensure effective service. He highlights the importance of creating an ideal client profile, explaining how this strategy has helped his team target clients who truly need their expertise in family and employment law.One of the key...2024-12-0436 min
Law Firm AcceleratorBuilding Success with Compassion: Givelle Lamano on Law, Leadership, and Lasting ImpactIn this episode of Law Firm Accelerator, Viktoria Altman chats with Givelle Lamano, a passionate criminal defense attorney from California, who’s built a successful practice with a unique focus on compassion, autonomy, and efficiency. Givelle opens up about her journey, sharing how grit and resilience helped her overcome early career challenges, including long hours and unpaid work, to gain courtroom experience. Now, her firm operates on a four-day workweek, empowering her team with flexibility while still delivering an impressive 98% success rate.Givelle dives into her marketing approach, highlighting the power of word-of-mouth referrals and her unique ta...2024-11-2250 min
BSPE Legal Marketing PodcastContent Quality and Author Entities: Changes in Ranking for Small Business - Viktoria AltmanFrom BSPE Legal Marketing - In 'Content Quality and Author Entities: Changes in Ranking for Small Business,' we explore the essential components for small businesses looking to strengthen their online presence through improved SEO strategies. With search engines increasingly prioritizing content quality and the credibility of author entities, it’s vital for small businesses to align their SEO efforts with these ranking factors. By enhancing content quality and author authority, businesses can significantly impact their search engine rankings, making their sites more visible and competitive.We discuss the role of author authority in establishing trustworthiness and ho...2024-11-1203 min
BSPE Legal Marketing PodcastGoogle Business Optimization: Social Media Integration - Viktoria AltmanFrom BSPE Legal Marketing - This episode dives into 'Google Business Optimization: Social Media Integration,' exploring how linking a law firm's Google Business profile with social media platforms can significantly boost local SEO and client engagement. Law firms aiming to attract more local clients can benefit from this dual approach, enhancing visibility in search results and building trust within their communities. By integrating social media signals like shares, likes, and comments, firms establish a digital presence that Google values, helping them stand out in a competitive market.BSPE Legal Marketing shares insights into the mechanics of...2024-11-0105 min
BSPE Legal Marketing PodcastGoogle Business Optimization: Openness Ranking Factor - Viktoria AltmanFrom BSPE Legal Marketing – In this episode, we dive into "Google Business Optimization: Openness Ranking Factor," a crucial concept that helps law firms improve their visibility in local search results. As competition in the legal industry grows, it's more important than ever for law firms to optimize their Google Business Profiles (GBP) to stand out. We'll explore how openness, which refers to the transparency and accuracy of your business information, can impact your ranking and client trust.We discuss how Google evaluates a business's openness based on factors like updated hours, contact information, and engagement through client re...2024-10-2406 min
Law Firm AcceleratorMastering Family Law: Navigating High-Profile Cases with Alexandra LavinskyIn this episode of the Law Firm Accelerator, Viktoria Altman chats with Alexandra Lavinsky, a seasoned family law attorney based in sunny Los Angeles. Alexandra opens up about her journey from litigation and insurance defense to running her own family law practice since 2013. She explains her passion for family law, where she deals with some of life’s most personal and sensitive issues, from divorce to child custody, prenups, and more.One of the key insights Alexandra shares is the power of prenuptial agreements in helping couples control their financial futures, especially as two-income households become the no...2024-10-1447 min
BSPE Legal Marketing PodcastUnderstanding the Role of AI in Legal Content Creation: The Future of Law Firm Blogging - Viktoria AltmanFrom BSPE Legal Marketing - In this episode, we discuss the evolving landscape of legal content creation, based on the article Understanding the Role of AI in Legal Content Creation: The Future of Law Firm Blogging. AI is transforming how law firms produce content, providing innovative ways to enhance SEO optimization and streamline law firm blogging efforts. With AI tools, law firms can create more engaging content, automate legal research, and ensure content accuracy while maintaining compliance with legal standards. This shift allows firms to stay competitive by producing timely, relevant, and high-quality blogs with greater efficiency....2024-10-0905 min
BSPE Legal Marketing PodcastOptimizing Your Law Firm’s Google My Business Listing: Best Practices from Industry Experts - Viktoria AltmanFrom BSPE Legal Marketing - In this episode, we dive into Optimizing Your Law Firm’s Google My Business Listing: Best Practices from Industry Experts, focusing on the critical role that Google My Business (GMB) plays in boosting a law firm’s online visibility. GMB is an essential tool for law firms looking to improve their local search rankings and attract clients. We cover key strategies, such as enhancing your firm’s profile with accurate information, selecting the right categories, and leveraging client reviews to build credibility. Optimizing your GMB profile not only increases your chances of appearing in local...2024-10-0904 min
BSPE Legal Marketing PodcastThe Importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) for Law Firm Websites in 2024 - Viktoria AltmanFrom BSPE Legal Marketing – In this podcast, we dive into the key takeaways from the article "The Importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) for Law Firm Websites in 2024." As law firms compete for visibility online, understanding and implementing Google’s E-A-T principles is crucial. We explore why establishing a credible digital presence is no longer optional for law firms and how Google evaluates the quality of websites based on these factors. Law firm websites must not only serve clients but also meet the high standards set by search engines to attract new clients and build trust.We’ll dis...2024-09-1704 min
BSPE Legal Marketing PodcastOn-Page SEO for Law Firms - Viktoria AltmanFrom BSPE Legal Marketing - In today's competitive legal market, maintaining a strong online presence is essential for law firms that want to attract new clients and stay ahead. This podcast episode dives into the core concepts outlined in the article 'On-Page SEO for Law Firms,' exploring how targeted on-page SEO can help your law firm become more visible to potential clients actively searching for legal services. By optimizing key aspects of your website, including content, keywords, and technical elements, law firms in Chicago and beyond can improve their search engine rankings and drive more traffic to their...2024-09-1205 min
Law Firm AcceleratorSuccess Tips for Solo Law Firms: An Interview with Adam SherwinIn this episode of Law Firm Accelerator, Viktoria Altman from BSPE Legal Marketing talks with Adam Sherwin from Sherwin Law Firm, a seasoned solo practitioner specializing in real estate litigation in Boston. Adam shares his journey from working as a staff attorney for a nonprofit to establishing his own successful practice. Adam dives into the nuances of real estate disputes, covering issues such as landlord-tenant conflicts, zoning matters, and boundary disputes.Adam highlights the significance of maintaining a well-designed website and consistently updating it with fresh content. His strategy of writing regular blog posts...2024-08-1227 min
BSPE Legal Marketing PodcastHow to Market a Small Law Firm - Viktoria AltmanFrom BSPE Legal Marketing - In our latest episode, we explore the strategies detailed in the article "How to Market a Small Law Firm." We'll discuss the importance of understanding the current legal market, where technology and digital services are transforming how clients seek legal assistance. Embracing digital marketing strategies like SEO and content marketing can significantly boost your firm's visibility and competitiveness in today's market.We'll also cover the essentials of establishing a strong brand, including defining your unique value proposition and building a professional website. Learn how effective online marketing strategies, such as PPC advertising...2024-08-0607 min
BSPE Legal Marketing PodcastHow to Create Law Firm Website Content That Gets New Client Calls - Viktoria AltmanBSPE Legal Marketing - In this episode, we dive into the key insights from the article 'How to Create Law Firm Website Content That Gets New Client Calls.' The discussion highlights the importance of having a strong online presence in today's competitive legal landscape. We explore how a well-designed law firm website can establish credibility and convert visitors into clients. By focusing on clear, concise messaging and SEO-friendly keywords, law firms can create engaging content that resonates with potential clients, addresses their concerns, and encourages them to take the next step.We also discuss the significance...2024-07-3106 min
BSPE Legal Marketing PodcastGoogle Leak Insights for Small Business Owners - Viktoria AltmanFrom BSPE Legal Marketing - Discover the essential takeaways from our article 'Google Leak Insights for Small Business Owners' in this enlightening podcast episode. We delve into how understanding Google's search engine algorithms can significantly enhance your law firm's online visibility. Learn how crucial factors such as content quality, relevant keywords, site speed, mobile-friendliness, and backlinks influence your search engine ranking, making your services more accessible to potential clients.In this episode, we'll explore the key elements revealed in the Google algorithm leaks and how they impact your SEO strategy. We'll discuss metrics like NavBoost, Chrome Browser...2024-07-2508 min
BSPE Legal Marketing PodcastSetting up Correct GMB Category for Lawyers - Viktoria AltmanFrom BSPE Legal Marketing – In this episode, we dive into the crucial topic of "Setting up Correct GMB Category for Lawyers." Setting up the right Google My Business (GMB) category is essential for lawyers aiming to enhance their online presence and improve local search visibility. Our discussion will guide you through selecting the most appropriate GMB category for your law practice, ensuring potential clients can easily find your firm when searching for legal services in your area.We'll explore the importance of choosing the right primary category, which directly influences how your law firm is perceived and fo...2024-07-1803 min
BSPE Legal Marketing PodcastAttorney Marketing in Boulder, Colorado - Viktoria AltmanFrom BSPE Legal Marketing - In this episode, we dive into the intricacies of Attorney Marketing in Boulder, Colorado. Boulder is a competitive arena for law firms, and standing out requires strategic online visibility. We discuss how BSPE Legal Marketing is helping local lawyers achieve this through effective Search Engine Optimization (SEO) and comprehensive internet marketing strategies. As technology reshapes client acquisition, we highlight the pivotal role of SEO in making sure your firm gets noticed.Boulder, Colorado lawyers face fierce competition, and having a robust virtual presence is crucial. We'll explore how optimizing your website and...2024-05-2905 min
BSPE Legal Marketing PodcastAttorney Marketing in Sunnyvale, California - Viktoria AltmanFrom BSPE Legal Marketing - Discover the key strategies for Attorney Marketing in Sunnyvale, California. In this episode, we delve into the competitive landscape for attorneys in Sunnyvale and explore how BSPE Legal Marketing is helping law firms stand out. As the digital age transforms how potential clients find legal services, we explain the crucial role of Search Engine Optimization (SEO) in capturing the right audience at the right time. Sunnyvale, California is a bustling hub for legal professionals, making visibility more important than ever. We discuss how effective SEO and internet marketing can provide a significant e...2024-05-2306 min
BSPE Legal Marketing PodcastWhat Are the First Steps of an SEO Plan - Viktoria AltmanFrom BSPE Legal Marketing - In this insightful episode, we explore the crucial starting points of an SEO strategy as outlined in our article 'What Are the First Steps of an SEO Plan'. This podcast is designed to help law firms understand and implement the foundational aspects of SEO to enhance their digital presence. We begin with a thorough competitor analysis, assessing their Google My Business listings, reviews, photos, and posts. This initial step provides valuable insights into how competitors optimize their online profiles and what your firm can do to gain a competitive edge.We delve...2024-05-2107 min
BSPE Legal Marketing PodcastBest Lawyer Directories: How to Get Listed - Viktoria AltmanFrom BSPE Legal Marketing - In the digital realm of legal marketing, establishing a robust online presence is paramount for lawyers seeking to expand their reach and attract new clients. One of the most effective strategies in this endeavor is leveraging top lawyer directories. In our latest podcast episode, "Best Lawyer Directories: How to Get Listed," we delve into the importance of being listed in prominent directories such as FindLaw, Lawyers.com, Avvo, Justia, and Martindale. These platforms serve as invaluable bridges connecting legal professionals with potential clients, offering visibility, credibility, and opportunities for business growth.Navigating...2024-04-2510 min
BSPE Legal Marketing PodcastQuality Personal Injury Lawyer Marketing - Viktoria AltmanFrom BSPE Legal Marketing - Dive into the world of Quality Personal Injury Lawyer Marketing with our latest podcast episode. In this insightful discussion, we explore the intricacies of promoting law firms specializing in personal injury cases, focusing particularly on strategies tailored to the competitive landscape of Chicago. We delve into the significance of Search Engine Optimization (SEO) in enhancing online visibility for law firms, emphasizing the importance of local SEO tactics to connect with clients in specific geographic areas.Our conversation highlights the role of digital marketing in elevating the online presence of personal injury lawyers...2024-04-1509 min
BSPE Legal Marketing PodcastWhat is the “Rule of 5” in Marketing? - Viktoria AltmanFrom BSPE Legal Marketing - Dive into the world of effective legal marketing with our latest podcast episode, exploring the essence of "What is the 'Rule of 5' in Marketing?" In today's competitive legal landscape, law firms aim to engage and retain clients through strategic marketing tactics. The Rule of 5, a cornerstone concept, suggests that potential clients are more likely to engage with a firm after encountering its brand at least five times. This underscores the need for a comprehensive marketing strategy that encompasses various touchpoints to foster familiarity and trust with the target audience.Implementing the...2024-04-1109 min
BSPE Legal Marketing PodcastHow Do I Advertise My Law Firm in 2024? - Viktoria AltmanFrom BSPE Legal Marketing - Explore the dynamic world of law firm advertising in the digital age with insights from the podcast discussing "How Do I Advertise My Law Firm in 2024?" As the legal field becomes increasingly saturated, lawyers must adapt to new marketing strategies to maintain a competitive edge. Gone are the days of traditional marketing methods like billboards and print ads; instead, the focus is on harnessing the power of the internet and search engines.In today's digital landscape, a law firm's website serves as the cornerstone of its marketing efforts. It's not just about...2024-03-2805 min
BSPE Legal Marketing PodcastHow Do Small Law Firms Advertise? - Viktoria AltmanFrom BSPE Legal Marketing - Delve into the world of legal marketing with insights from the podcast discussing "How Do Small Law Firms Advertise?" Join us as we explore the evolving landscape of legal advertising, where traditional methods like billboards and television ads are giving way to a more dynamic online presence. In today's competitive market, small law firms must prioritize their online legal marketing presence to stand out among larger competitors.Discover the essential elements of building a strong online presence, starting with the foundation of a well-designed website. We delve into the importance of using...2024-03-2804 min
BSPE Legal Marketing PodcastCriminal Defense Marketing - Viktoria AltmanFrom BSPE Legal Marketing - In this episode, we explore the nuances of 'Criminal Defense Marketing', shedding light on the specialized strategies employed by our agency to empower criminal defense attorneys in a competitive legal landscape. Join us as we uncover the importance of tailoring marketing efforts to address the unique challenges and ethical considerations faced by legal professionals in this field. With a focus on elevating voices above digital noise, we discuss how BSPE Legal Marketing crafts cutting-edge SEO tactics, compelling content, and savvy social media strategies to resonate with target audiences while upholding the professional standards of...2024-03-0608 min
BSPE Legal Marketing PodcastWhat are Location Pages? - Viktoria AltmanFrom BSPE Legal Marketing - In this podcast episode, we delve into the intricacies of location-based marketing, focusing particularly on the significance of location pages in enhancing a law firm's online presence. Entitled "What are Location Pages?" this episode explores how location pages serve as vital tools for law firms, providing valuable information to potential clients across various geographical areas they serve. We uncover the role of location pages in improving a firm's visibility on search engines, driving better customer engagement, and ultimately increasing leads and conversions.Our digital marketing professionals at BSPE Legal Marketing understand the...2024-03-0409 min
BSPE Legal Marketing PodcastExperienced Los Angeles Law Firm Marketing - Viktoria AltmanFrom BSPE Legal Marketing - Delve into the core of 'Experienced Los Angeles Law Firm Marketing', where we take you through the innovative strategies that set Los Angeles law firms apart in the competitive legal market. This episode explores how BSPE Legal Marketing crafts a unique online presence for law firms through comprehensive SEO tactics, designed to boost visibility and attract a more significant number of potential clients. By focusing on website optimization, Google My Business listings, engaging content creation, and active social media participation, we reveal how law firms can connect with their community and beyond....2024-02-2703 min
BSPE Legal Marketing PodcastMarketing Tips For Lawyers: Small Mistakes That Can Tank Your Site - Viktoria AltmanFrom BSPE Legal Marketing - In our latest episode, we delve into the insightful article "Marketing Tips For Lawyers: Small Mistakes That Can Tank Your Site," highlighting key missteps in law firm marketing that can significantly hinder a website's performance and visibility. This episode unpacks the critical elements of website descriptions, H tags usage, word count, font size, and the strategic integration of images, emphasizing their importance in creating a successful online presence for law firms. Through an in-depth analysis, we aim to guide our listeners on how to craft a website that not only appeals to potential clients...2024-02-2607 min
BSPE Legal Marketing PodcastLawyer Marketing – 3 Tips to Skyrocket Your Online Leads - Viktoria AltmanFrom BSPE Legal Marketing, this episode delves into the insightful article 'Lawyer Marketing – 3 Tips to Skyrocket Your Online Leads,' offering an in-depth discussion on three pivotal strategies for law firms aiming to boost their online presence and lead generation. We uncover the critical role of Google My Business (GMB) category accuracy, the power of a proactive social media strategy, and the necessity of maintaining an up-to-date, engaging website. Each of these elements is dissected to reveal how they contribute to increasing visibility and attracting potential clients in the digital realm.The first segment of our podcast fo...2024-02-2606 min
BSPE Legal Marketing PodcastLawyers: What Makes Your Competitors Websites a Success? - Viktoria AltmanFrom BSPE Legal Marketing - Dive deep into the digital strategies that propel legal websites to the forefront of search engine rankings with our latest podcast episode, "Lawyers: What Makes Your Competitors Websites a Success?" This insightful discussion offers a comprehensive analysis of the key elements contributing to the online success of legal firms, providing listeners with actionable advice to enhance their own digital presence.Our episode begins by emphasizing the importance of clear titling and strategic keyword use. We explore how effective titling not only captures the essence of your legal services but also plays a...2024-02-2611 min
BSPE Legal Marketing PodcastWhy Is Google My Business Important for Lawyers? - Viktoria Altman From BSPE Legal Marketing - Dive into the pivotal role of Google My Business (GMB) for lawyers in our latest podcast episode, inspired by the insightful article 'Why Is Google My Business Important for Lawyers?'. This episode unpacks how a well-optimized GMB profile can significantly impact a law firm's visibility in local searches, driving potential clients directly to their doorstep. With an emphasis on the staggering statistic that 46% of Google searches have local intent, we explore the benefits of GMB, from showcasing crucial information like location, business hours, and services, to enhancing engagement with prospective clients through reviews a...2024-02-2600 min
BSPE Legal Marketing PodcastPhoenix law firm marketing - BSPE Legal Marketing - (602) 844-9521In Phoenix, Arizona, BSPE Legal Marketing is your collaborative force in propelling your law firm's growth in the digital realm. Our law firm marketing team is dedicated to putting your firm in the digital limelight, positioning you for greater visibility in a highly competitive sector.How should my law firm approach the assessment of digital marketing effectiveness?To get the most out of SEO and digital marketing, law firms need to know what they want to achieve and measure their progress with indicators such as website traffic, conversion rates, and social media engagement. Understanding these numbers...2024-02-2102 min
BSPE Legal Marketing PodcastGeo-tagging photos for SEO - Viktoria AltmanFrom BSPE Legal Marketing - In this episode, we delve into the fascinating world of geotagging photos for SEO, inspired by the informative article titled 'Geo-tagging photos for SEO'. Geotagging involves attaching location metadata to your media, such as images, to enhance your online visibility and improve search engine rankings. Join us as we explore how law firms and small businesses can leverage geotagging to stand out in highly competitive industries, ensuring potential clients can easily find their services.Discover the importance of geotagging in building a robust online presence, particularly for law firms navigating the complexities...2024-02-0911 min
BSPE Legal Marketing PodcastGoogle Map Citations: What They Are and How to Get Them for Your Business - Viktoria AltmanFrom BSPE Legal Marketing - In this episode, we dive deep into the world of Google Map Citations and their significance for businesses seeking to boost their online presence. We'll explore the insights from the article 'Google Map Citations: What They Are and How to Get Them for Your Business,' shedding light on how law firms and businesses can harness this powerful tool.Discover how Google Maps has become an indispensable tool for advertising law firms and local businesses. By listing your business on Google Maps, you can significantly enhance visibility and credibility, attracting more traffic...2024-02-0603 min
BSPE Legal Marketing PodcastHow To Do Keyword Research in 5 Minutes - Viktoria AltmanFrom BSPE Legal Marketing - In this episode, we delve into the world of keyword research, as discussed in the article 'How To Do Keyword Research in 5 Minutes.' Join us as we explore the essential strategies and tools that can help you elevate your online visibility and attract potential customers with ease.Discover the importance of entities in SEO and how they play a pivotal role in ranking higher in search results. Learn how Google scans webpages for entities and associated keywords to understand content better, making it vital to include relevant entities in your online...2024-02-0604 min
BSPE Legal Marketing PodcastLawyers – Don’t Use ChatGPT Content on Your Website - Viktoria AltmanFrom BSPE Legal Marketing - In this episode, we delve into the crucial topic discussed in the article 'Lawyers – Don’t Use ChatGPT Content on Your Website.' Join us as we explore the intricate world of AI-powered content generation and its impact on the legal industry. Discover why ChatGPT, a cutting-edge natural language processing tool, may not always be the best choice for lawyers seeking to enhance their online presence.As we navigate through the article's insights, we shed light on the risks associated with using AI-generated content, particularly in the context of Google's strict guidelines. Lear...2024-02-0606 min
SEO Knowledge Bomb Podcast | SEO Video Show RecapsViktoria Altman ☁ Rank with Cloud SitesViktoria is a legal SEO specialist and serial entrepreneur.She is the founder of BSP Legal Marketing and Brooklyn SEO Pro.She spoke at the Digital Unfiltered conference and various podcasts.She is content learning new techniques, discovering new technologies, and testing theories.Please welcome Viktoria Altman.Watch the full episode: https://www.youtube.com/watch?v=83_YhyPsYiU My SEO Software & Services Stack:---------------------------------------------Cora SEO Software (25% off) - https://seo.video/coraPage Optimizer Pro - https://seo.video/popTubeBuddy...2024-01-0903 min
BSPE Legal Marketing PodcastDo I Need a Health Care Proxy? - Christine MatusFrom The Matus Law Group - In this episode, we delve into the essential topic of estate planning in Miami, Florida. We answer the pressing question, "Do I Need a Health Care Proxy?" Discover why estate planning is crucial for Miami residents and how it pertains to health care proxies, a critical aspect of comprehensive planning.When life takes unexpected turns, having a well-crafted health care proxy becomes paramount. We explore scenarios such as terminal illness, comas, and life support, shedding light on the importance of designating a trusted proxy to make healthcare decisions on your behalf.2023-10-1905 min
BSPE Legal Marketing Podcast4 Things You Should Know About Dynasty Trusts - Christine MatusFrom The Matus Law Group - In this episode, we dive into the key insights from the article '4 Things You Should Know About Dynasty Trusts.' If you're in New Jersey or anywhere else and want to safeguard your wealth for future generations, this podcast is a must-listen.We'll explore the fundamental concepts of Dynasty Trusts and their significance in estate planning. Learn how Dynasty Trusts can shield your assets from transfer taxes and provide long-term protection for your beneficiaries. Discover why Dynasty Trusts aren't exclusive to large estates; even individuals with more modest assets can...2023-10-1904 min
BSPE Legal Marketing PodcastDNR Orders Explained - Christine MatusFrom The Matus Law Group - In this podcast episode, we delve into the intricacies of "DNR Orders Explained," a comprehensive article that sheds light on vital legal matters related to medical decisions and estate planning. Join us as we explore the critical concepts surrounding Do Not Resuscitate (DNR) orders and Advance Healthcare Directives, with a specific focus on how these legal documents pertain to residents of New Jersey.We'll break down the fundamental principles behind DNR orders, emphasizing the importance of this document in allowing individuals to accept or refuse life-saving medical treatment when mentally competent...2023-10-1903 min
BSPE Legal Marketing PodcastWho is the Plaintiff in a Divorce? - Richard ShumFrom Law Office of Richard Roman Shum, Esq - In this informative podcast episode, we delve into the intricacies of divorce proceedings in New York, exploring the pivotal question: "Who is the Plaintiff in a Divorce?" Our discussion takes you through the essential elements of divorce eligibility and requirements outlined in the New York Domestic Relations Law, shedding light on the residency conditions that must be met for filing. Discover the various grounds for divorce in New York, including both no-fault and fault-based options, and the impact of choosing the right grounds on the divorce process.Next...2023-10-1811 min
BSPE Legal Marketing PodcastWhat Are the Consequences of Refusing a Breathalyzer Test in NJ? - Rachel KugelFrom The Kugel Law Firm - In this episode, we unravel the legal intricacies surrounding DUI charges and breathalyzer test refusals in the state of New Jersey, drawing insights from our comprehensive article, 'What Are the Consequences of Refusing a Breathalyzer Test in NJ?' If you or someone you know is grappling with DUI charges, this podcast is a vital resource for understanding the potential repercussions of breathalyzer test refusal and how to navigate this complex legal landscape.Understanding New Jersey DUI Laws: Our podcast begins by delving into New Jersey's stringent DUI laws...2023-10-1810 min
BSPE Legal Marketing PodcastWhat is Criminally Negligent Homicide? - Criminal Lawyer NewsFrom Criminal Lawyer News - In this episode, we delve into the intricate legal landscape of 'What is Criminally Negligent Homicide?' This engaging discussion navigates the complex territory of this specific form of homicide, where reckless or negligent actions lead to tragic consequences. We explore the key elements of this offense, including the duty of care, breach of duty, causation, and the absence of justification or excuse.Our expert guest, a seasoned New York criminal defense attorney, provides invaluable insights into defending against criminally negligent homicide charges. They shed light on defense strategies such as self-defense...2023-10-1710 min
BSPE Legal Marketing PodcastWhen Does Child Support End? - Juan LucianoFrom Juan Luciano Divorce Lawyer - In this insightful podcast episode, we delve into the complexities of child support termination in New York City, exploring the question that many parents face: "When Does Child Support End?" We navigate the intricate landscape of child support obligations, a lifeline for a child's well-being, which encompasses healthcare, education, and basic needs. Our discussion emphasizes the importance of understanding when child support ceases, especially in a jurisdiction like New York, where state and federal mandates govern the process.Join us as we shed light on the pivotal role played by a...2023-10-1711 min
BSPE Legal Marketing PodcastUnderstanding "No-Fault" Divorce - Paul McConnellFrom McConnell Family Law Group - In this podcast episode, we delve into the intricacies of divorce law in Connecticut, specifically focusing on "Understanding 'No-Fault' Divorce." If you're considering divorce in the Constitution State, understanding the nuances of this legal process is crucial, and our experienced Connecticut Divorce Lawyer will be your guide.Connecticut is unique in its approach to divorce law, and we explore the option of a "No-Fault Divorce" for couples whose marriages are irretrievably broken. This streamlined procedure, as discussed in our article, eliminates the need to prove fault and allows for a smoother...2023-10-1704 min
BSPE Legal Marketing PodcastA Brief Introduction To Collaborative Divorce - Paul McConnellFrom McConnell Family Law Group - In this episode, we provide a concise synopsis of the article 'A Brief Introduction To Collaborative Divorce.' If you're considering divorce in Connecticut and seeking a more amicable, less time-consuming, and cost-effective approach, you won't want to miss this discussion. Collaborative Divorce takes center stage as we explore how this innovative method allows couples to resolve disputes without the need for a courtroom battle. Learn how Connecticut, with its unique divorce laws, factors into the Collaborative Divorce process and why having an experienced divorce attorney, such as those at McConnell Family Law...2023-10-1605 min
BSPE Legal Marketing PodcastWhat Is the Michigan Legal Alcohol Limit? - Paul J. TafelskiFrom Paul J. Tafelski, Michigan Defense Law - In this insightful podcast episode, we delve into the crucial topic of Michigan's legal alcohol limits, exploring the article titled 'What Is the Michigan Legal Alcohol Limit?' We are joined by experienced Michigan OWI (Operating While Intoxicated) lawyer, Paul J. Tafelski, from Michigan Defense Law, who sheds light on the intricacies of understanding and navigating the legal boundaries surrounding alcohol-related offenses in the state.During our conversation, Paul J. Tafelski explains the significance of Blood Alcohol Concentration (BAC) laws in Michigan and how they play a vital role...2023-10-1310 min
BSPE Legal Marketing PodcastManhattan Property Division Lawyer - Ryan BesinqueFrom The Law Office of Ryan Besinque - In this episode, we delve into the world of property division during divorce proceedings in Manhattan. Join us as we explore the crucial role played by a Manhattan Property Division Lawyer from The Law Office of Ryan Besinque in ensuring a fair and equitable distribution of assets and debts in this vibrant city.Navigating property division in Manhattan can be complex, and our skilled Manhattan Property Division Lawyers are here to provide the clarity and expertise you need. We discuss the differences between "Community Property" and "Equitable Distribution" and...2023-10-1311 min
BSPE Legal Marketing Podcast4 Things A Prenuptial Agreement Cannot Contain - Paul McConnellFrom McConnell Family Law Group - In this podcast episode, we delve into the critical aspects of prenuptial agreements, focusing on the article titled '4 Things A Prenuptial Agreement Cannot Contain.' If you're considering marriage in the picturesque town of New Canaan, Connecticut, you'll want to be well-informed about the legal nuances surrounding these agreements.Connecticut law, like every other state, allows couples to create prenuptial agreements before marriage. However, there are crucial limitations to be aware of. One key point highlighted in the article is that Child Support issues cannot be addressed in prenuptial agreements...2023-10-1305 min
BSPE Legal Marketing PodcastDomestic Partnership Vs. Marriage - Juan LucianoFrom Juan Luciano Divorce Lawyer - In this episode, we dive into the complexities of family law in New York City, focusing on the article 'Domestic Partnership Vs. Marriage.' Juan Luciano, a seasoned family law attorney in the heart of the city, guides us through the intricacies of legal commitments within personal relationships. He sheds light on the rights, responsibilities, and implications associated with both domestic partnerships and marriages in New York, ensuring you have the knowledge needed to make informed decisions.We explore the legal protections and financial obligations that come with marriage, as well...2023-10-1211 min
BSPE Legal Marketing PodcastWhat is Testimonial Evidence? - Jason BassettFrom Law Offices of Jason Bassett, P.C. - Join us for an insightful journey into the world of criminal defense on Long Island as we delve into the intricacies of testimonial evidence in our podcast episode, "What is Testimonial Evidence?". In this episode, we'll be your legal guides, exploring how testimonial evidence plays a pivotal role in the New York criminal justice system. Our seasoned attorney, Jason Bassett, sheds light on the significance of testimonial evidence, particularly in Long Island criminal defense cases.Discover the complexities of admissibility rules that govern the presentation of testimonial evidence...2023-10-1111 min
BSPE Legal Marketing PodcastExtortion vs. Blackmail - Lebedin Kofman LLPFrom Lebedin Kofman LLP - In this insightful podcast episode, we delve into the nuances of the legal world, focusing on the intriguing topic of 'Extortion vs. Blackmail.' Join us as we explore the intricate details of these criminal offenses, which fall under the broader category of grand larceny by extortion in the vibrant city of Manhattan, New York. We'll unravel the key elements of these charges, from the unlawful taking of property to the use of threats and coercion to compel compliance, shedding light on the severity of the consequences for those found guilty of extortion.2023-10-1111 min