Shows
Predictable B2B SuccessWhy 90% of Technical Partnership Outsourcing Fails (Data-Driven Analysis)How do you find the perfect technical partner for your business, and avoid the costly mistakes so common in software outsourcing? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Sean Languedoc, CEO of Outforce AI, a company boasting an astonishing 98% success rate in matching clients to their ideal software agencies. Sean peels back the curtain on the world of technical partnerships, exposing why so many businesses struggle to build productive relationships and why the “speed, cost, or quality, pick two” dilemma is still so relevant today.
But Sean doesn’t just stick...
2025-08-2050 minPredictable B2B SuccessHow Emotional Intelligence B2B ROI Drives 30% Higher Sales Than Process OptimizationReady to rethink your approach to emotional intelligence and business growth? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Ramiro Velasco, an engineer-turned-entrepreneur and expert in helping brands break into the booming Latin American e-commerce market. Ramiro’s journey from a reluctant leader to co-founder at Goavance is filled with candid insights on why emotions aren’t just “soft skills”—they’re ROI positive and essential for driving team performance, authentic client relationships, and lasting customer loyalty.
But Ramiro doesn’t stop at theory. He peels back the curtain on what it takes for f...
2025-08-1349 minPredictable B2B SuccessB2B Customer Journey Mapping Failures Cost 90% of Companies Their Most Critical Growth StageWhat if the secret to skyrocketing customer loyalty and retention isn’t digital at all, but something you can touch? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Mark Stern, CEO and founder of Custom Box Agency, to unpack how tangible, kinesthetic experiences are transforming the B2B customer journey. After a successful career as a Deloitte strategy consultant, Mark unexpectedly pivoted from corporate life into entrepreneurship, driven by a frustration with the impersonal nature of digital-only offerings.
Mark reveals how sending physical “custom box” experiences not only sets customers up for su...
2025-07-2951 minPredictable B2B SuccessData Driven Business Strategy Mistakes Costing CEOs MillionsAre you ready to discover what drives data-fueled growth in today’s dynamic business landscape? In this episode of Predictable B2B Success, Zainulabedin Shah joins host Vinay Koshy for an eye-opening conversation on turning data insights into sustainable revenue and competitive advantage.
With over 18 years of experience modernizing analytics for powerhouse brands, leading billion-dollar portfolios, and scaling startups from zero to $70 million in revenue, Zainulabedin shares why he left the corporate comfort zone to found Zeed—and how he helps businesses of every size unlock the actual value hidden in their data.
You’ll get an...
2025-07-2243 minPredictable B2B SuccessProduct-Led Growth Onboarding: Why Effortless Actually Kills ConversionsCurious about the secrets behind truly successful product-led growth? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Leo Sadeq, a former biomedical engineer who has transitioned into a product and go-to-market specialist. Leo shares his unconventional journey from engineering to the world of startups, delving into the unexpected catalyst that led to a career pivot. Together, they unpack the real wins and common missteps companies make when trying to craft products users love and adopt at scale.
Leo brings vivid, firsthand stories about building features that major competitors noticed, turning minor tweaks...
2025-07-1659 minPredictable B2B SuccessB2B Demand Generation Strategy: The Silent Psychology TrapWhat happens when a trained mental health counselor applies therapeutic models to B2B marketing strategy? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Rai Hyde Cornell, CEO and strategic marketing consultant at Cornell Content Marketing, whose unconventional journey from psychology and criminology into marketing has fundamentally changed how they approach demand generation.
Discover how Rai harnesses behavioral psychology—borrowed straight from clinical therapy—and weaves it into brand messaging, organic content, and buyer journey mapping for SaaS and B2B companies. Rai shares the secrets behind their “elite method,” reveals why investin...
2025-07-0851 minPredictable B2B SuccessTrust Based Sellings Hidden Betrayal of Early AdoptersWhat if the secret to explosive sales growth isn't just about having the best product but about creating genuine trust and joy in every deal you close? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Bob King—seasoned sales expert, author of The Joy of Closing, and former filmmaker—to explore why the traditional, product-centric sales mindset falls short in today's complex B2B landscape. With insights drawn from decades of experience spanning retail, B2B, in-home sales, and even the film industry, Bob challenges conventional wisdom about closing, persuasion, and providing value.
2025-06-2444 minPredictable B2B Success7 Hidden Risks Every AI Customer Support Platform CreatesThink customer support is just a cost center? Think again. In this episode of Predictable B2B Success, host Vinay Koshy speaks with James O’Brien, COO of Ducky, a cutting-edge AI-powered customer platform, to challenge the traditional narrative around support teams and explore how artificial intelligence can transform them into engines of sustainable revenue growth.
James shares his entrepreneurial journey from Nashville musician to fintech founder to leading an AI startup, revealing surprising insights from hundreds of industry conversations and candid lessons learned from high-growth fintech and asset management roles. Hear him uncover why most organizations ar...
2025-06-1752 minPredictable B2B SuccessThe Founders Journey Crisis CEOs Dont DiscussWhat does it take to build a business that grows beyond your wildest dreams—without losing yourself along the way? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Scott Ritzheimer, CEO of Scale Architects and author of The Founder's Evolution, who has helped launch nearly 20,000 businesses and nonprofits before turning 35. Scott shares the untold story behind rapid, sustainable growth—and the unexpected personal challenges that come with it.
You'll hear firsthand how Scott resurrected a failing company during the 2008 financial crisis, what he learned by navigating the seven distinct stages every foun...
2025-05-2857 minPredictable B2B Success7 Critical SaaS Monetization Strategies That Prevent 79% Revenue LossWhat if you discovered that 79% of your company’s top-line revenue could be slipping away, right under your nose, all because of outdated billing and invoicing processes? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Randy Wootton, CEO of Maxio, to dig into one of the most overlooked deal killers and revenue drains in B2B SaaS: broken financial operations.
With over 25 years in tech and a history of scaling and exiting firms, Randy brings deep, candid insights from the frontlines of SaaS operations. Together, they unpack why so many CFOs st...
2025-05-2154 minPredictable B2B SuccessThe Product to Profit Framework: Aligning Product, Pricing, and Positioning for Predictable Growth and Profitable ExitsIn this episode of the "Predictable B2B Success" podcast, host Vinay Koshy delves into the dynamic business consulting and growth strategy world with the versatile entrepreneur and finance expert Tim Calise. Tim, renowned for his meteoric achievements, including raising an astounding $325 million for his first hedge fund by age 25, dives deep into his journey and the insightful lessons he learned.
Discover Tim's transition from an inquisitive child with a penchant for recreating systems to a strategic business consultant eager to help others navigate the intricate landscape of entrepreneurship. With a focus on aligning product, pricing, and...
2025-05-1350 minPredictable B2B SuccessHow to Master B2B Burnout Prevention Scaling Without Sacrificing GrowthHave you ever wondered if your drive for success could be holding your business back? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Scott Anderson, serial entrepreneur, author of You’re Not Toast, and founder of Double Dare, to expose the hidden dangers of burnout for high-achieving professionals and founders. Scott shares his raw journey: from launching 10 companies and selling eight to hitting a wall of exhaustion that sleep, weekends, and vacations couldn’t fix.
You’ll discover why the very grit and hustle that fuel growth in the early days can qui...
2025-05-0752 minPredictable B2B SuccessTop 7 B2B Brand Packaging Strategies to Build Trust and Drive RevenueWelcome to another episode of the Predictable B2B Success podcast, where we delve into the often overlooked yet powerful catalysts for sustainable revenue growth in the B2B space: packaging and trust.
Host Vinay Koshy is joined by Nathan Yeung, founder of Find Your Audience, to explore these crucial elements that can differentiate your brand while navigating the complexities of the B2B market. Nathan brings over a decade of experience in marketing, finance, and management consulting to provide a fresh perspective on building effective strategies that align with market needs and internal company culture.
2025-04-2245 minPredictable B2B SuccessEmpathy-Driven B2B Strategies: How Human-Centric Marketing Builds TrustWelcome to another insightful episode of the Predictable B2B Success podcast! Join us as Vinay Koshy dives into an engaging conversation with Richard "RJ" Kedziora, the co-founder of Estenda and an innovator in the healthcare technology space. With over three decades of experience in software product design and development, RJ shares his journey from leading university associations to revolutionizing healthcare with data-driven solutions.
In this episode, we explore the evolution of healthcare technology, from paper-based systems to today's data-rich landscapes, and discuss how the industry is harnessing data to enhance patient care. Discover how empathy is...
2025-04-1548 minPredictable B2B SuccessBusiness Systemization Secrets Every CEO Should KnowIn this episode of Predictable B2B Success, host Vinay Koshy welcomes James Brown, the innovative founder of BizTech Guru, to delve into the intricacies of systemization and its pivotal role in transforming businesses. Listen as they unpack the staggering statistics behind businesses with well-documented systems experiencing 280% higher growth and the everyday hurdles companies face when implementing these systems.
James shares insights from his rich background in various industries, shedding light on Systemology's transformative power and his collaboration with David Jenens, which unearthed a game-changing approach to systemizing businesses. Discover the critical client flow concept—a vital co...
2025-04-0851 minPredictable B2B SuccessThe Startup Scaling Lie VCs Keep Telling FoundersIn this episode of the Predictable B2B Success podcast, we're joined by AJ Rounds, a seasoned entrepreneur and co-founder of RevRoad, a unique venture services firm. With a rich background as a two-time CMO and four-time founder and having experienced three successful exits, AJ brings a wealth of knowledge to the conversation.
With host Vinay Koshy, AJ delves into the motivating factors behind starting RevRoad and offers insights into the venture's distinctive approach of combining human capital with financial investments to help startups scale up successfully.
Discover how RevRoad aims to flip the traditional...
2025-04-0150 minPredictable B2B SuccessHow to Turn a Customer Centric Approach Into Your Biggest Competitive AdvantageIn this episode of the Predictable B2B Success podcast, host Vinay Koshy sits down with seasoned marketer Martin Pietrzak of Pinch Marketing to unravel the intricacies of business growth in the complex B2B landscape. Imagine a business world where the power doesn't lie merely in expansive reach but in pinpointing precision—where scaling isn't about casting the widest net but understanding and empathizing with the customer's journey. Martin shares his unique journey from a budding artist to a decisive leader in tech and SaaS, revealing how a pinch led to the birth of his marketing firm.
...
2025-03-1851 minPredictable B2B Success3 Keys to Tie B2B Social Media ROI to Real Revenue (And Secure Your Marketing Budget Forever)In this episode of Predictable B2B Success, host Vinay Koshy welcomes Daniel Kushner, CEO and co-founder of Oktopost, a sophisticated social media management and employee advocacy platform. With his rich background as a serial entrepreneur, Kushner dives deep into the intricacies of measuring and monetizing B2B social media to demonstrate its tangible impact on business success. Discover the fascinating story behind Oktopost's inception in 2013, born out of a personal need for better measurement tools in the social media space.
As the discussion unfolds, Kushner reveals the profound differences between B2B and B2C social...
2025-03-1156 minPredictable B2B Success5 sales enablement tactics that balance acquisition and retention now (So you can outperform competitors by 4-6x in revenue growth)In this Predictable B2B Success podcast episode, host Vinay Koshy welcomes George Storm, the innovative CEO of Break the Box. With a rich tapestry of experience spanning industries like real estate, SaaS, and insurance, George's journey is one of curiosity and relentless pursuit of authentic connections.
As someone who's transitioned from the upper echelons of corporate sales to spearheading his venture, George is no stranger to breaking conventional molds. This episode dives into the burning questions of traditional sales versus customer retention and why fostering genuine relationships rather than just chasing numbers is key to sustainable...
2025-03-0453 minPredictable B2B SuccessHow to scale lead generation with just $50 a month (Used by 6,000+ brands, including Jay Shetty and Chris Do)In this episode of Predictable B2B Success, we delve into the fascinating intersection of psychology, automation, and technology with Maxwell Nee, the Chief Revenue Officer of ScoreApp. With a clientele boasting over 6,000 paying clients, including influential names like Chris Do, Jay Shetty, and Ali Abdaal, ScoreApp is revolutionizing lead generation and customer engagement. Maxwell shares his transition from a digital marketing agency owner to a key player in ScoreApp's rapid growth and how his passion for being an evangelist fuels his success.
Join Vinay Koshy as he unpacks Maxwell's powerful insights on developing streamlined customer journeys...
2025-02-2642 minPredictable B2B SuccessScaling Creative Businesses: Data-Backed Strategies for 20%+ Growth Without Losing Artistic SoulIn this episode of "Predictable B2B Success," we dive into creative entrepreneurship with Lindsay Scherr Burgess, the founder and Moss Boss of Green Wallscapes. Discover how Lindsay turned an accidental venture into a thriving business that has graced spaces in over 35 states, Canada, and the Caribbean. With a unique fusion of preserved moss, art, and commercial-grade applications, Lindsay has carved a niche in the marketplace, creating lavish expressions of botanical joy. Despite her background in diverse industries such as organic produce and real estate, Lindsay's passion for innovation has driven her company to work with leading brands like...
2025-02-2154 minPredictable B2B SuccessHow Cross-Functional Collaboration in Software Development Accelerates B2B Revenue GrowthIn this episode of the Predictable B2B Success podcast, host Vinay Koshy invites Alex Natskovich, the innovative head of MEV, a strategic partner in software development, to delve into the art of cultivating robust cross-functional collaboration in business organizations.
Did you know companies boasting strong collaborative efforts are five times more successful in achieving their goals? Yet, many businesses find themselves hindered by silos and communication breakdowns, leading to missed opportunities and stifled growth. Alex shares his journey from being an engineer intrigued by business complexities to developing MEV, a company that excels by focusing on...
2025-02-1856 minPredictable B2B SuccessAI just changed B2B—here’s how to build topical authority (fast) And start ranking like an industry leader in weeks, not yearsIn this riveting episode of Predictable B2B Success, host Vinay Koshy dives deep into the intricate world of content marketing with the brilliant Jeff Coyle, co-founder and chief strategy officer of MarketMuse. Have you ever wondered why, despite having cutting-edge technology like AI at our disposal, many B2B companies still struggle to resonate with their audience and maintain a powerful brand presence? Jeff, with over two decades of expertise in the search industry, is here to shed light on this enigma.
Jeff shares the hidden costs of missing out on topical authority as he unfolds...
2025-02-1245 minPredictable B2B SuccessThe AI integration playbook for revenue growth (in minutes, not months!) And avoid the pitfalls that stall 80% of AI projects.As businesses increasingly harness the power of artificial intelligence, the road from innovation to reliable production is fraught with challenges. In this episode of the Predictable B2B Success podcast, host Vinay Koshy welcomes Brad Micklea, the visionary CEO of Jozu, to unravel the intricacies of AI integration.
Jozu, an MLOps collaboration platform, bridges the gap between AI, ML, and app development, promising innovation and predictable revenue growth. While many firms acknowledge AI's potential to offer a competitive edge, only 20% have scaled their AI initiatives effectively. What causes this disparity? Data silos, talent gaps, and alignment challenges...
2025-02-0450 minPredictable B2B SuccessHow strategic optimism and trust fuel $1B success—Elliot Kallen shares his secrets (Insights from a serial entrepreneur and bestselling author of Driven)In this episode of "Predictable B2B Success," host Vinay Koshy speaks with Elliot Kallen, a dynamic entrepreneur and the driving force behind Prosperity Financial Group. Elliot, coauthor of the Amazon bestseller "Driven," sheds light on how strategic optimism, trust, and philanthropy can pave the way for sustainable revenue growth and a robust company culture. With a career journey marked by numerous ventures, public speaking, and impactful philanthropy through his charity, A Brighter Day, Elliot brings a wealth of experience.
Get ready to uncover the essence of leadership, the pivotal role of communication, and why embracing adversity...
2025-01-2849 minPredictable B2B SuccessBlueprint For Stress-free B2B Sales Teams—Yours, Today (From a Sales Leader With 20+ Years of Experience.)In this episode of Predictable B2B Success, we sit down with Dayna Williams, the insightful author of The Diligence Fix: How Striving for More Revenue Stresses Your Sales Organization and What to Do About It. With over 20 years of experience consulting sales organizations across various industries and leading the Association for Talent Development's Sales Conference program, Dayna offers a wealth of knowledge on overcoming critical issues that plague B2B sales teams.
Join host Vinay Koshy as he delves into the misalignment between sales and marketing, ineffective sales enablement, and the underutilization of data analytics that...
2025-01-2150 minPredictable B2B SuccessBuild a purpose-driven brand without breaking your marketing budget (Without costly rebrands or guesswork)In this episode of Predictable B2B Success, host Vinay Koshy sits down with branding and marketing visionary Chase Friedman, founder of Vanquish Media Group. Dive deep into how purpose and passion can redefine your business success journey, breaking free from the constraints of mere financial gain. Discover the compelling power of user-generated content and learn how to turn your customers into authentic storytellers without the pitfalls of artificial incentives.
Chase shares his unique approach to handling sensitive client data in case studies, ensuring impactful narratives while maintaining discretion. He also tackles the pressing issue...
2025-01-0945 minPredictable B2B Success4 steps to double your LinkedIn leads today (No brand policing or red tape required)Welcome to another enlightening episode of Predictable B2B Success! In this episode, we're thrilled to host Parthi Loganathan, the visionary CEO of Letterdrop, a SaaS platform revolutionizing B2B engagement through social selling and personal branding. With a rich background as a product manager at Google, Parthi shares his invaluable insights into fostering employee autonomy in smaller companies and how this empowerment can unlock unforeseen positive outcomes.
Have you ever wondered how innovative strategies can transform mundane tasks and avoid AI replacing human creativity? Parthi explores this, including why policing your employees too much can stifle...
2025-01-0144 minPredictable B2B SuccessHow a first principles approach simplifies growth: revenue breakthroughs made easyWelcome to another episode of Predictable B2B Success! Today, we're delving into the transformative world of AI-driven podcasting with the innovative Ian Harris of Pulse Podcasts. Have you ever wondered how AI can reshape content creation and facilitate seamless engagement? Ian is here to unravel the mysteries. Specializing in problem-solving through first principles, Ian has revolutionized how businesses approach content, pushing them beyond narrow confines to explore broader horizons.
We'll uncover how Pulse Podcasts leverages large language models to curate engaging news and convert written content into captivating audio experiences. Discover the intricate balance between human...
2024-12-2544 minPredictable B2B SuccessHow to Master Customer-Centric Sales Enablement Strategies for B2B Revenue GrowthWelcome to another episode of Predictable B2B Success! I'm Vinay Koshy, your host. Today, we have an episode brimming with powerful insights and strategies that could transform your business approach. Joining us are two stellar guests: Samantha Bergin, Center's Chief Marketing Officer, and Clayton Blueher, their Business Development and Sales Leader.
Get ready to dive deep into the heart of effective sales enablement, where Samantha unveils the secret sauce to equipping sales teams for impactful conversations at every stage of the sales cycle. But that's just the beginning. Clayton and Samantha bring a wealth of knowledge...
2024-12-0345 minPredictable B2B SuccessInterrelation of Sales and Marketing: How to Drive Revenue GrowthWelcome to another episode of Predictable B2B Success, where we explore the strategies and insights that fuel robust growth for B2B enterprises. Today, we're thrilled to welcome Islam Gouda, a distinguished marketing visionary with experience at companies like Mastercard and Emirates. In this episode, Islam unpacks the complex dynamics between sales and marketing, revealing how ego and management priorities can impact your company's trajectory.
Are you curious about how small and medium enterprises can balance short-term gains with long-term strategy? Islam offers a nuanced perspective on the economic considerations that are particularly relevant in today's...
2024-11-2651 minPredictable B2B SuccessHow to use Podcast Guesting and the DREAM method to Drive GrowthWelcome to another episode of Predictable B2B Success! In this episode, our host, Vinay Koshy, is joined by the dynamic Tiago Faria—a seasoned expert in Google Ads turned "anti-marketer," who is transforming how businesses approach growth and client acquisition. After an impressive 8-year tenure at Google's EU headquarters, Tiago encountered the all-too-familiar corporate burnout. This pivotal moment propelled him to embark on a journey into independent ventures, navigating uncharted waters in the marketing ecosystem.
In this episode, Tiago reveals his revolutionary shift from creating endless content to mastering the art of podcast guesting. Imagine booking 67 po...
2024-11-1939 minPredictable B2B SuccessHow to reimagine hardware development and collaboration to drive growthWelcome to another episode of the Predictable B2B Success podcast! In this episode, we're diving into the intricate world of hardware development, compliance, and collaboration with an extraordinary guest who is no stranger to tackling monumental challenges head-on. Our host, Vinay Koshy, speaks with John Conafay, the CEO and co-founder of Integrate—the groundbreaking program management tool specially designed for multi-team hardware development.
In this episode, John takes us through his fascinating journey from working with space hardware, satellites, and rockets to leading a trailblazing venture reshaping the landscape of defense manufacturing and reindustrialization. With a ri...
2024-11-1235 minPredictable B2B SuccessPodcast automation: How to save time and drive growthWelcome back to another episode of Predictable B2B Success! Today, we're diving into the fascinating world of AI-driven podcasting with an extraordinary guest, Edward Brower. As the co-founder of Podcast AI, Edward is revolutionizing how content creators and businesses approach podcast production. Imagine a world where your podcast episodes create themselves, your social media posts auto-generate, and your viral clips are selected and scheduled without lifting a finger. It sounds like science fiction, right?
Join our host, Vinay Koshy, as he unravels the magic behind Podcast AI and its groundbreaking tool, MagicPod, designed to...
2024-11-0538 minPredictable B2B SuccessHow to Foster Cyber Resilience And Transform Challenges to Drive GrowthWelcome to another episode of "Predictable B2B Success," hosted by Vinay Koshy! Today, we have an enlightening conversation with Brittany Greenfield, the dynamic CEO of Wabi. Brittany sheds light on an often-overlooked area of cybersecurity: the pivotal role developers play and the challenges they face. In a world where the shortage of cybersecurity professionals is acute, Brittany's vision for empowering developers with more autonomy and integrating security directly into their workflow is not just a solution but an inspiration.
We'll explore the cultural shifts required within organizations to embed security at the heart of development processes...
2024-10-2250 min
Smarter Software Outsourcing34. REPOST: How to use strategic investments to drive growth with Fred (w/ Vinay Koshy)I had the pleasure of joining Vinay Koshy on his podcast, Predictable B2B Success. We explored the competitive landscape of software development outsourcing and how Arcanys stands out by focusing on company culture and community.This episode is filled with valuable insights on navigating the software outsourcing industry, driving innovation, and making a positive impact on the tech community. I hope you enjoy our discussion! Thanks for tuning in!This episode was first published on the Predictable B2B Success Podcast:https://www.sproutworth.com/software-...Predictable B2B Success Podcast...
2024-10-1639 minPredictable B2B SuccessBusiness Productivity: How to Increase Productivity And Drive GrowthWelcome to another exciting episode of Predictable B2B Success! In today's conversation, our host, Vinay Koshy, speaks with Jeremy Nagel, a remarkable entrepreneur, and neurodivergent indie hacker who sold his successful startup, Smooth Messenger and emerged from that journey with newfound clarity about his ADHD and ASD level 1 diagnosis. This discovery propelled him to create FocusBear, a revolutionary productivity app designed to cultivate and maintain healthy habits, especially for those juggling multiple interests like Jeremy.
Delve into Jeremy's unique path from feeling different during his teenage years to becoming a thriving business leader. He navigates the...
2024-10-1640 minPredictable B2B SuccessHow to master competitive intelligence with labor market data to drive growthWelcome to another episode of Predictable B2B Success! Today, host Vinay Koshy invites Cary Sparrow, the dynamic founder and CEO of WageScape, to shed light on the untapped potential of competitive intelligence and labor market data. Get ready to challenge your perspective as Cary explores how emerging capabilities enable businesses to gain unprecedented visibility into their competitors' strategies and hiring trends.
In this episode, Cary dives deep into the game-changing innovations revolutionizing the B2B landscape. Whether you're a startup founder navigating the treacherous waters of high growth or an established enterprise looking to stay ahead...
2024-09-2446 minPredictable B2B SuccessHow to Master Financial Acumen And Align With Core Values to Drive GrowthWelcome to another episode of Predictable B2B Success! Today, we're diving deep into the core of financial management for businesses with Colin Sanburg, an expert whose unique approach aims to transform how companies manage their finances and drive profitability. Colin, the founder of FinElevate, joins host Vinay Koshy to discuss the intricacies of integrating team training with leadership collaboration, creating comprehensive dashboards, and aligning financial strategies with a company's values and vision.
In this episode, Colin explains why many entrepreneurs struggle with financial literacy and how simplifying complex financial concepts can lead to better business decisions...
2024-09-1743 minPredictable B2B SuccessHow to create powerful sales narratives that drive growth and successGet ready to discover the secrets of turning your B2B marketing from ordinary to extraordinary in this episode of Predictable B2B Success. Join host Vinay Koshy as he dives deep with Bruce Scheer, the CEO of Inspire Your Buyers and president of the National Speakers Association Northwest, who brings decades of experience empowering companies like IBM, SAP, and Motorola. In this captivating discussion, Bruce reveals how Chevron's Techron strategy can serve as a blueprint for identifying your unique differentiator.
Have you ever wondered how to seamlessly align your marketing and sales with a core narrative...
2024-09-1047 minPredictable B2B SuccessHow to use data insights and measurement marketing to drive growthIn this episode of the Predictable B2B Success podcast, we're diving deep into measurement marketing with Chris Mercer, the co-founder of MeasurementMarketing.io. Have you ever felt overwhelmed by mountains of data and wondered how to transform those numbers into actionable insights? Or have you faced hurdles of miscommunication between your data analysts and end-users? Mercer reveals the critical keys to overcoming these challenges and advancing your organization's forecasting capabilities.
In this episode, Mercer and Vinay Koshy explore the essence of effective measurement strategies, highlighting the importance of accepting the possibility of being wrong—a concept th...
2024-08-2746 minPredictable B2B SuccessHow to improve b2b conversion rate optimization to drive growthWelcome back to another episode of the Predictable B2B Success podcast, where Vinay Koshy speaks with conversion rate optimization (CRO) expert Sahil Patel, CEO of Spiralyze, to unlock the secrets behind high-performing B2B tech websites.
Have you ever wondered why your website isn't converting traffic as you'd hoped? Sahil shares groundbreaking insights, including the pivotal "one-second test" that could revolutionize your approach to homepage clarity.
Dive into the art and science of optimizing your landing pages with practical tips on mastering imagery, emphasizing authentic visuals, and the essential framework of the hook, mirror...
2024-08-2052 minPredictable B2B SuccessHow to use AI In B2B Sales for ad campaigns that drive revenue growthWelcome to another episode of Predictable B2B Success! In this episode, host Vinay Koshy chats with Matt Swalley, co-founder of OmniKey, to explore the evolving landscape of digital ad campaigns and the shift from traditional outbound sales to more sophisticated, data-driven strategies.
Have you ever wondered how leading startups navigate the challenges of fragmented data and leverage AI to create personalized marketing experiences? Matt delves into these complexities, highlighting the necessity of cross-team collaboration and integrating CRM systems like Pendo, HubSpot, and Slack to synthesize crucial data. He shares insightful tips on testing AI for efficiency...
2024-08-0640 minPredictable B2B SuccessHow to win with storytelling in B2B marketing and drive growthIn this Predictable B2B Success Podcast episode, host Vinay Koshy speaks with marketing expert Jarie Bollander. Jarie, the CEO of Story Driven and advisor to organizations like Decision Council and Incodex, discusses the importance of a story-driven marketing approach in today's world for B2B success
He shares insights from his unique career trajectory from engineering to marketing, driven by personal hardship and the resulting resilience. The conversation covers why storytelling is crucial for differentiation, the inherent complexities of persuading audiences, and how emotional resonance can drive successful marketing campaigns.
Jarie also explains practical...
2024-07-3048 minPredictable B2B SuccessSoftware Development Outsourcing: How to Use Strategic Investments to Drive GrowthIn this episode of Predictable B2B Success, host Vinay Koshy sits down with Frederic Joye, the visionary co-founder of Arcanys, to delve into the intersection of human connection and strategic innovation in outsourcing. From orchestrating personal bonds with fantastic people to his strategic pivot towards meaningful investments, Frederic shares a compelling narrative of how integrating a purpose-driven culture can pave the way for predictable revenue growth and long-term innovation.
Discover how Arcanys distinguishes itself in a competitive market by fostering genuine relationships and trust with its mostly Western clientele and why aligning client culture with its...
2024-07-2339 minPredictable B2B SuccessHow to strategically use empathy and technology in B2B to drive growthIn this Predictable B2B Success Podcast episode, host Vinay Koshy engages in a compelling conversation with Will Adams, President at Tarkenton Companies. Will discusses the pressing challenge of preserving the human element in business relationships and innovation processes as AI and technology rapidly advance.
The dialogue covers various topics, including Tarkenton's unique business model as a Skunkworks operation, the importance of journey mapping, and the critical role of empathy and effective communication in leadership. Will also shares insights into how companies can integrate AI without compromising the human experience. He particularly stresses the importance of fostering i...
2024-07-0950 minPredictable B2B SuccessIceberg sales approach: How to drive growth through empathyIn this episode of the Predictable B2B Success podcast, we're diving deep into the often misunderstood world of human-centric sales with our extraordinary guest, Karl Becker.
Karl Becker has founded and run numerous companies over the last thirty years and now runs Improving Sales Performance, a consultancy that supports sales organizations to build high-performing teams and achieve their revenue goals. He is the author of Set up to Win: Three Frameworks to a High-Performing Sales Organization and Sales & Marketing Alignment.
Have you ever wondered how transforming just one employee's outlook can lead to a 30% i...
2024-07-0245 minPredictable B2B SuccessHow hypergrowth strategies and conflict resolution drive fast growthWelcome to another episode of Predictable B2B Success, where we delve into the secrets behind driving consistent and monumental growth in the business-to-business landscape. In today's episode, host Vinay Koshy engages with the dynamic Kurt Uhlir, a visionary in marketing and leadership strategies.
Ever wonder how healthy conflict can catalyze breakthrough innovations or why early communication in team dynamics can be the magic ingredient for sustained success? Kurt Uhlir expertly demystifies these essential components, sharing decades of experience and insights from his unexpected mentor, Judson Green.
We dive deep into the transformational journey of...
2024-06-2550 minPredictable B2B SuccessHow to get reliable pipeline growth via B2B marketing strategiesIn this episode of the Predictable B2B Success Podcast, host Vinay Koshy speaks with Avetis Ghazaryan, tech entrepreneur and CEO of Growth Hunter, about strategies early-stage startups can employ to drive exponential growth. ATI discusses the concept of momentum marketing and how it can help early-stage startups achieve reliable and repeatable pipeline growth. Key areas covered include:
The significance of understanding buyer preferences.Aligning marketing efforts with high congregation moments.The importance of proven playbooks.
Avetis also shares insights from his journey in creating Growth Hunter, a central hub for integrating high-impact marketing strategies into startup...
2024-06-1843 minPredictable B2B SuccessHow to use the right B2B SEO strategies to drive consistent growth: Tips on professional tools, team skills, and collaborationIn this episode of the Predictable B2B Success podcast, host Vinay Koshy talks with seasoned online marketing expert Astrid Kramer. Astrid delves into the crucial intersection of SEO and Customer Experience (CX), emphasizing the importance of interdisciplinary collaboration. She discusses the significance of integrating SEO from the planning stages of product development, the evolving nature of SEO and its misconceptions, and the role of effective communication within and outside the organization.
Astrid also touches on leveraging tools, data analysis, and AI to refine SEO strategies. Key takeaways include:
The necessity of breaking down silos.Enabling...
2024-06-1148 minPredictable B2B SuccessHow to unlock customer-centric innovation to drive growth via B2B marketingIn this Predictable B2B Success Podcast episode, host Vinay Koshy speaks with Julie Brown, VP of Industry and Customer Experience at Johnson Controls. Julie shares insights from her 24 years of experience in general management, product development, and marketing across various industries.
The discussion delves into strategies for achieving profitable revenue growth in the B2B sector, focusing on customer needs, accurate data, and the importance of aligning business operations with value disciplines. Julie also highlights the challenges of traditional market segmentation, the role of leadership in fostering a customer-centric culture, and the significance of storytelling in...
2024-06-0453 minPredictable B2B SuccessHow to use customer centric strategies to drive growth and differentiationIn this episode of the Predictable B2B Success Podcast, Vinay Koshy interviews Andrew Kahl, CEO of Backbox, on the vital role of customer success in business growth. Andrew shares insights from his extensive experience in customer service and success, emphasizing the significance of understanding customer needs, problem-solving, and the strategic balance between people and processes in delivering exceptional customer service. The conversation highlights Backbox's approach to network and security automation, the impact of customer retention on business success, and the evolving role of technology, including AI, in enhancing customer experiences. Tune in to learn how understanding the "why"...
2024-05-2843 minPredictable B2B SuccessHow to use AI-enhanced video marketing to drive growthIn this episode of the Predictable B2B Success podcast, hosted by Vinay Koshy and brought to you by Sproutworth.com, guest Vikram Chalana, CEO of Pictory and a pioneer in AI-driven content creation, discusses the transformative potential of video content in B2B marketing.
With an impressive background, from a research scientist to co-founding Winshuttle and now leading Pictory, Chalana shares insights into the shift towards video marketing, stressing its critical role in enhancing user understanding, increasing sales, and improving ROI. The conversation delves into the challenges and opportunities of creating short-form videos, leveraging AI for c...
2024-04-3042 minPredictable B2B SuccessHow to use business intelligence to remove data complexity and drive growthWelcome to another episode of Predictable B2B Success, where we explore the insights and stories that propel B2B ventures to predictable growth. I'm Vinay Koshy, your host. In this episode, we're joined by an exceptional guest: Ryan Janssen, CEO of Zenlytic, a groundbreaking business intelligence tool at the cutting edge of self-serve BI technology.
Get ready to explore the rapidly evolving data landscape as Ryan unveils the transformative power of modern data tools and how they're shaping the future of business intelligence. We'll delve into why understanding changes in business metrics prevents potential pitfalls and...
2024-04-0952 minPredictable B2B SuccessHow to leverage data and AI to build better relationships and drive growthWelcome back to Predictable B2B Success, the podcast that dives deep into the strategies behind successful business-to-business ventures. In today's highly anticipated episode, we're joined by Riaz Kanani, a trailblazer in advertising and marketing technology with over 20 years of experience. Get ready to discover cutting-edge insights as Riaz unravels the intricacies of account-based advertising and its pivotal role in today's noisy marketplace.
Have you ever considered why your traditional marketing efforts may falter in an era of rapidly evolving buyer behavior? Riaz discusses how personalized experiences and a shift in marketing strategies can counteract these challenges...
2024-03-1944 minPredictable B2B SuccessHow to master the art of technology partnerships to drive growthWelcome to another transformative episode of Predictable B2B Success! I'm your host, Vinay Koshy, and in this captivating conversation, we have the strategic mastermind Varag Gharibjanian with us. Prepare to dive deep into the future of computing, spatial platforms, and the genuine impact of AI on our world. Varag doesn't just theorize; he brings experience and a treasure trove of actionable insights to reduce partnership risks and drive revenue in the tech landscape.
Today, you'll get an insider's look at achieving synergy between business models and technology partners and how the timing, location, security, scalability, and...
2024-03-1248 minPredictable B2B SuccessHow to use emotional selling and magnetic brand identity to drive growthWelcome to another insightful episode of "Predictable B2B Success," where we seek to empower B2B leaders and marketers to achieve predictable growth through strategies, systems, and actionable steps. I'm your host, Vinay Koshy, and in today's episode, we're diving into the intriguing world of emotional selling and storytelling with our guest, James Bond—not the superspy from the movies, but a master marketer with undercover tactics for business success.
James brings a license to skill with a remarkable flair for engaging clients and customers by leveraging the brain's emotional triggers. With a backstory as compelling as...
2024-02-271h 09Predictable B2B SuccessHow to explore the boundaries of market demand and pricing to drive growthWelcome to another fascinating episode of Predictable B2B Success, where we dive into the depths of innovative concepts that shape the future of business. Today, we're joined by Doug Howarth, a marketplace maestro disrupting the traditional economic models with his ground-breaking concept of 'Hypernomics.' Imagine a world where the well-worn paths of supply and demand take a backseat to a model that maps out market territories in more than four dimensions.
Doug introduces us to proprietary software poised to revolutionize how small startups and midsize companies approach market analysis and economic trajectory. At the heart...
2024-02-2059 minPredictable B2B SuccessHow to redefine B2B loans and financing to boost customer satisfactionWelcome to another enlightening episode of Predictable B2B Success, where we delve into the intricacies of B2B strategies and the secrets behind sustainable company growth. I'm your host, Vinay Koshy. In this episode, we explore the dynamic world of financial technology, focusing on lending.
Our distinguished guest, Michael Barnett, is the pioneering founder of Loanspark, a cutting-edge Fintech marketplace revolutionizing how companies access capital. With over two decades of leadership in consumer and commercial lending, Michael brings an invaluable depth of knowledge to our discussion.
In this episode, Michael unravels the complexities of...
2024-02-1349 minPredictable B2B SuccessStartup fundraising and leverage: How to drive growth and scale fastIn this episode of "Predictable B2B Success," we delve into the world of scaling startups and early-stage investments in the enterprise AI space with Anupam Rastogi, a seasoned general partner at Emergent Ventures. Anupam brings over a decade of invaluable experience in venture capital, with a keen focus on seed and early-stage investments in AI-powered SaaS and infrastructure.
Join host Vinay Koshy as he explores the unique challenges and key strategies for the growth of startups with Anupam. From the critical importance of achieving early product-market fit to the intricacies of scaling and continuously growing sales...
2024-01-2650 minPredictable B2B SuccessB2B multi channel marketing and sales: How to drive growth with a blueprintIn this episode of "Predictable B2B Success," Vinay Koshy delves into an insightful conversation with Elevate.io's experienced CEO and founder of Elevate.io, Gary Garth. Get ready to explore the dynamic world of account-based selling and marketing, where Gary emphasizes the need for a personalized, multi-channel approach. Discover how Gary's company utilizes strategic gifting, personalized emails, events, and a monthly newsletter to engage prospects and build lasting relationships.
Gary Garth's wisdom extends to nurturing relationships and building goodwill rather than focusing solely on conversion rates. Uncover the importance of removing distractions and gaining a fundamental...
2024-01-1653 minPredictable B2B SuccessHow to balance ai automation and the human element to drive growthIn this episode of Predictable B2B Success, we dive into the ever-evolving landscape of AI and its impact on businesses with the insightful Garik Tate, CEO of Valhalla. Join host Vinay Koshy as he unpacks the arms race between intelligent systems and AI development, exploring its significance for entrepreneurs and organizations.
Discover how AI automation can revolutionize recruitment, providing breakthrough profit and preparing for high-valued acquisitions. Step into the world of agile methodology in marketing and learn how to harness AI's potential to enhance creativity and messaging. Gain unique perspectives on identifying constraints within a business a...
2024-01-0949 minPredictable B2B SuccessTracking content marketing: How to use long-term content strategies to drive growthCreating powerful and unique content can be the key to B2B success in a world where content is king. Join host Vinay Koshy as he invites Jeff Dolan, an expert in digital marketing and content creation, to delve into the secrets of captivating content and its impact on business success. Jeff reveals the crucial value of authenticity, passion, and vulnerability in creating sustainable and engaging content amidst the sea of digital noise.
Discover the unconventional strategies for attracting quality leads and resonating with the right audience in the B2B landscape. Get exclusive insights into Jeff's...
2024-01-0254 min
Creating The Greatest ShowListen, Connect, Engage - Vinay Koshy - Creating The Greatest Show - Episode # 061Our esteemed guest today is Vinay Koshy, a podcasting veteran with over 400 episodes on his show, Predictable B2B Success. He's also the founder of Sproutworth, helping B2B companies boost revenue growth by converting customer interviews into compelling case stories. In today's episode, we'll delve into essential topics like listening skills, navigating disagreements, and the revealing power of storytelling. Takeaways:Practice deep listening by paying attention to yourself, the content, context, and underlying meaning in conversations; it's a valuable skill often overlooked.Embrace disagreement as it brings passion and emotion to discussions. When q...
2023-12-0723 minPredictable B2B SuccessHow to use organic marketing to drive growth (by building relationships, maximizing ROI, and lowering marketing costs)Are you tired of the same old sales tactics in the B2B world? Get ready to shake up your approach because, in this episode of Predictable B2B Success, we have a guest who revolutionizes how businesses connect with their audience. Join host Vinay Koshy as he sits down with the brilliant Jevon Wooden, a business growth strategist, to unravel the secrets of organic marketing and long-term relationship building.
With his military background, Jevon Wooden brings a unique perspective to the world of coaching and consulting. He shares his expertise on engaging with your audience through c...
2023-11-2846 min
Bx PodcastBx Xpert Interviews with Matt Alderton and Ryan Fowler #2 | Vinay Koshy,Connect with Vinay: Website: https://www.sproutworth.com/ LinkedIn: https://www.linkedin.com/in/vinaykoshy/ Podcast: https://www.sproutworth.com/predictable-b2b-success-podcast/ Twitter: https://twitter.com/vpkoshy ************************** Connect with Bx | Business Networking Reimagined Website: https://bxnetworking.com Find Your Nearest Meeting: https://bxnetworking.com/locations/ Join the Bx FB Community: https://www.facebook.com/BxNetworking Bx on YouTube: https://bit.ly/Bx-Youtube
2023-11-2833 minPredictable B2B SuccessHow to unlock sales success and growth with AI-powered relationship buildingAre you ready to unpack the secrets to predictable B2B success? In this episode of the "Predictable B2B Success" podcast, join host Vinay Koshy as he dives deep into the world of sales and relationships with the dynamic and insightful guest Drew Sechrist. As a senior entrepreneur and sales leader, Sechrist brings a wealth of experience and expertise.
Get ready to discover the power of building deep relationships in the sales process as Sechrist reveals the secrets of leveraging existing networks and connections to gain access to key accounts. Learn why the art of active l...
2023-11-081h 00Predictable B2B SuccessHow a new approach for employee satisfaction and a happy workplace drives growthAre you tired of annual employee surveys that provide limited insight into your company's culture? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Doug Camplejohn, CEO and founder of Airspeed, to explore a new approach to assessing employee satisfaction. Join them as they discuss the role of fun, the importance of regular check-ins, and the power of culture in driving business success.
Doug shares his expertise from decades in the industry, including his experiences at LinkedIn, Microsoft, and Salesforce. Discover why Doug believes that culture is not just about perks or a...
2023-10-3144 minPredictable B2B Success5 steps to stand out and drive growth through conversion rate optimizationDo you need help to convert visitors on your website? Are you thinking - Is there a better approach to building trust with your audience? If so, you're in for a treat on the latest Predictable B2B Success podcast episode! Our host, Vinay Koshy, sits down with the renowned conversion rate optimization expert Marty Greif to unravel the secrets of driving successful conversions and building trust with website visitors.
In this enlightening episode, Marty Greif underscores the significance of focusing on the visitors and meeting their needs. He shares invaluable tips on answering the three crucial...
2023-10-1749 minPredictable B2B Success8 strategies to build a strong digital brand that drives growthHow do you build a strong digital brand presence in the ever-evolving world of B2B? Look no further! In this Predictable B2B Success podcast episode, host Vinay Koshy sits down with special guest Kylie Chown, a renowned LinkedIn strategist, and digital marketing expert. Kylie shares her insights on leveraging the power of LinkedIn to create an impactful digital first impression.
Discover how Kylie's strengths have evolved throughout her business journey, from mastering the technical aspects of LinkedIn to helping others become confident in using social tools. Explore the challenges both small and large organizations face...
2023-10-1352 minPredictable B2B Success10 ways to use customer experience to improve profitability and drive growthAre you ready to dive into the world of B2B success and the power of customer experience? In this episode of Predictable B2B Success, host Vinay Koshy invites renowned thought leader Ken Lonyai to explore the fascinating intersection of user and customer experience and its profound impact on business profitability.
Buckle up as Ken takes us through the intricacies of B2B and B2C purchases, revealing key decision-making factors. From the practicality-driven mindset of B2B buyers to the sometimes less tangible considerations of B2C purchases, Ken unveils the strategies that can set b...
2023-10-0349 minPredictable B2B Success5 Keys to embrace AI in podcast production and drive business growthWelcome to another exciting "Predictable B2B Success" episode with your host, Vinay Koshy. In today's show, we have the pleasure of speaking with the remarkable Mark Savant, a true pioneer in AI-driven content production. Brace yourself for a fascinating discussion as Mark shares his invaluable insights on the potential impact of AI and how it is revolutionizing how we create and consume content to drive business growth.
Have you ever wondered how to transition from serving small businesses to Fortune 50 companies? Mark has the answer! Tune in as he reveals the key to success: serving one...
2023-09-2649 minPredictable B2B SuccessHow to use the science of customer stories to drive revenue growthAre you struggling to get customer buy-in for your B2B company? How do you present your requests in a way that resonates with your customers? Look no further! In this episode of the Predictable B2B Success podcast, host Vinay Koshy sits down with special guest Joel Klettke, a renowned copywriter and expert in customer success stories.
Joel dives deep into capturing customer stories and getting that all-important customer buy-in. He shares invaluable insights on the importance of context in communication, the power of customer storytelling throughout the buyer's journey, and the often-overlooked distribution process.
...
2023-09-2250 minPredictable B2B SuccessData-driven decision-making: 5 ways to use data analytics to drive business growthAre you ready to unlock the secrets of successful B2B marketing and business growth? In this episode of Predictable B2B Success, host Vinay Koshy sits down with the renowned guest, Mark Stouse, an expert in marketing, data science, and collaboration. Prepare to be fascinated and intrigued as Mark takes us on a journey through the annals of history, discussing the contrasting approaches to innovation in 15th-century Italy and Germany.
But this episode isn't just about history. Mark dives deep into the pressing issues facing Chief Data Officers (CDOs) and data science teams in today's rapidly...
2023-09-1955 minPredictable B2B Success7 keys to building your personal brand and company culture to drive business growthAre you the founder of a company worried about what will happen to your legacy once you step down?
Or you're an entrepreneur looking to create business growth and a brand that will stand the test of time.
Join us in this episode of Predictable B2B Success as we delve into the world of business growth via brand building and company culture with our special guest, Henry Wong.
Henry, a brand strategy expert based in Toronto, Canada, has worked with renowned brands such as Toyota and Procter & Gamble, as well as politicians...
2023-09-1251 minPredictable B2B Success7 ways to embrace energy transition to thrive in a changing worldAre you tired of unpredictable power outages affecting your daily life and business operations? Imagine only having a few hours of power a day while others with money can afford diesel generators to keep their operations running smoothly.
On this episode of Predictable B2B Success, host Vinay Koshy sits down with Gareth Evans, CEO and co-founder of Vector, an energy transition platform, to discuss the importance of reliable, affordable, and secure energy. Gareth shares his firsthand experiences witnessing the impact of energy scarcity on communities, from social unrest to business disruptions. He emphasizes the need for v...
2023-09-0550 minPredictable B2B SuccessCollaborative leadership: How to lead with we to drive sustainable growth in a businessHow can businesses adapt and thrive in a world where the consequences of overconsumption and unsustainable practices are becoming all too evident? Join us on this "Predictable B2B Success" episode as host Vinay Koshy sits down with acclaimed author and sustainability expert Simon Mainwaring. In a compelling conversation, Mainwaring reveals the pivotal role that purpose and social impact play in the success of B2B companies.
With current headlines filled with devastating fires, floods, and extreme weather events, it is clear that we are in the "red zone" when it comes to our planet's future. Mainwaring a...
2023-08-2947 minPredictable B2B Success3 insights to unlock the power of empathy in business with AI personalization to drive customer-led growthAre you curious about how artificial intelligence can enhance empathy? How can businesses leverage AI to create a more empathic workplace and improve customer experiences?
In this episode of "Predictable B2B Success," host Vinay Koshy sits down with Minter Dial, an acclaimed author and marketing influencer, to dive deep into the fascinating world of artificial empathy. Get ready to explore the intersection of technology and human connection as we discuss Minter's book, "Heartificial Empathy," and its impact on successful change initiatives.
Discover why understanding empathy is crucial for encoding it effectively into AI systems an...
2023-08-2553 minPredictable B2B SuccessHow to drive business growth and harness technology to solve unmet challengesAre you curious about the keys to success in the insurance industry? Ever wondered how to navigate the complex world of distribution partners and adoption processes?
In this episode of Predictable B2B Success, host Vinay Koshy speaks with Hadi Radwan, a seasoned professional with over 12 years of experience in the insurance industry. Hadi shares valuable insights and practical strategies for achieving predictable success in the insurance space.
Hadi unveils the crucial elements of building trust and satisfying customers' needs, from managing distribution partners to white-labeling products.
Dive into the world of insurance...
2023-08-1841 minPredictable B2B SuccessFinding the ROI: Balancing brand marketing and performance marketing in content creation with Pamela WilsonDo you need help to create content that consistently attracts your desired audience? Are you lost in a sea of unrelated topics and ineffective strategies? Get ready to unlock the secrets to predictable B2B success in content marketing as we dive into this intriguing episode with the incredible Pamela Wilson.
Join our host, Vinay Koshy, as he delves into a conversation with Pamela Wilson, the Chief Marketing Officer at Dental Claim Support and a marketing advisor to Project Healthcare. With her extensive experience guiding business leaders to utilize marketing platforms effectively, Pamela brings a wealth of k...
2023-08-1546 minPredictable B2B SuccessStrategic Press Releases, Credibility Binders, and Surveys: Unveiling the Secrets to B2B PR Success with Mickie KennedyAre you tired of your B2B PR efforts falling flat? Wondering how you can gain recognition and conversions in the crowded marketplace? Look no further! In today's episode of Predictable B2B Success, we have a guest who has cracked the code to B2B success through the power of PR. Join our host, Vinay Koshy, as he sits down with Mickie Kennedy, the founder, and president of Erelases, a leading authority on press release distribution for small businesses.
From the importance of industry recognition to the value of trade associations, Mickie shares his insights on...
2023-07-2144 minPredictable B2B SuccessHow to successfully manage your product development process to drive growth with insider secretsAre you curious about the secrets behind predictable B2B success? Then buckle up and prepare for an insightful Predictable B2B Success episode with your host Vinay Koshy. In today's episode, we have a special guest, Karthik Suresh, who has witnessed firsthand the cultural differences in customer engagement and feedback strategies across companies. Prepare to be amazed as Karthik sheds light on the importance of ingraining a user-driven product development process into the DNA of your organization.
From involving every team member in regular customer calls to creating multiple touchpoints for valuable feedback, Karthik reveals the k...
2023-07-0739 minPredictable B2B SuccessMastering referral partnerships with BX Networkings Matt Alderton: sharing and maintaining high-level connections for business successHave you ever thought about the value of your time? How much it can impact others, and how prioritizing it reflects how we prioritize people?
Matt Alderton is known for his expertise in building referral relationships and networking strategies. Matt shares his insights on the power of giving time to others, the importance of surrounding oneself with the right people, and the success he has achieved through his unique approach to business networking.
Referral relationships play a pivotal role in business growth, and Matt understands the significance of building these partnerships, especially for startups. He s...
2023-06-3048 minPredictable B2B SuccessHow to use primal storytelling to move your customers and drive growthAnthony Butler is the founder of a successful marketing agency, but his wake-up call came when a CEO fired them for not getting an ROI on their spend. This led him to examine why some content performs and others don't. He realized that most of the time, it has to do with personality and connection. He delved into evolutionary psychology and discovered that humans have vestiges of urges left inside us, such as the need for connection and meaning behind the things we buy.
As a marketer, understanding these primal emotions and connecting them to your audience...
2023-06-2351 minPredictable B2B SuccessHow to balance AI optimization for PPC with customer insights to drive growthIn this Predictable B2B Success podcast episode, host Vinay Koshy interviews Frederick Vallaeys, CEO and co-founder of Optmyzr, a leading PPC management platform. Vallaeys, a seasoned Silicon Valley entrepreneur and one of Google's first 500 employees, discusses the challenges of running digital advertising campaigns, including ad fraud and low conversion rates. He explains how Optmyzr's platform and experience can help businesses overcome these challenges and improve their PPC campaigns' performance. Vallaeys also shares insights from his two books on automation and gaining a competitive advantage.
Frederick Vallaeys is a seasoned entrepreneur and leading PPC search and marketing...
2023-06-1342 min
The ROI Online Podcast[Feature Friday] Vinay Koshy on The Power and Importance of Creating Content - The ROI Online Podcast Ep. 52On this episode of the ROI Online Podcast, Steve talks with Vinay Koshy of Sproutworth about content. Whether you’re blogging, making videos, podcasting, or creating content in some other way, what you put out into the world for free to help teach your audience will successfully grow your business over time. Vinay started out working for a nonprofit, moved into a for-profit SASS company, and finally decided there must be a better way and branched out into his own company, Sproutworth, which helps companies grow their influence and engagement on a budget. He also produces his own...
2020-11-0641 min
Internet Marketing Secrets (From The Best SEO Podcast)12 Simple Ways to Make Your Content Better by Vinay Koshy #374 Content. It's here to stay, and this week we bring you 12 Ways to Make Your Content Amazing! We cover research, fact checking, editing, linking, using visuals and a whole lot more in Podcast 374.Source: https://www.searchenginejournal.com/make-your-content-better/197321/Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and...
2017-05-2440 min