Shows
Brand MatterCreatives Are Weary of AI, Should They Be?With the growing buzz around AI and its impact on marketing, sales, and creativity, we thought it was high time to delve into this topic and ask AI some burning questions. That’s right, in this episode our guest is Artificial Intelligence. Check out this thought-provoking discussion about how AI can assist marketers, salespeople, and creatives in their respective fields. From market research and content creation to lead generation and competitor analysis, AI brings a wide range of capabilities to the table. But how does AI's advice in marketing strategy hold up against human expertise? What role doe...2023-11-1419 minBrand Matter[REPLAY] People Buy Experiences, Start Selling an Exceptional One with Dave ShawPeople buy experiences, not products - which are you trying to sell? In this episode, we’re joined by Dave Shaw, Director of Concessions and Air Service with the Indianapolis Airport Authority, who brings a unique perspective from the airport industry. Dave shares his insights into how airports, as complex entities with multiple business partners, strive to create a seamless and memorable experience for passengers. Join us as we delve into the challenges of managing various touchpoints and learn how Dave prioritizes customer service, employee recognition, and proactive maintenance to cultivate brand identity in a hi...2023-10-3134 minBrand MatterBrands Open to AI: Finding a Balance Between Bard and Bot with Brian HarveyWe all thought the bots would come for blue collar jobs first, but it turns out AI tech is a lot more creative than expected. In today's episode, Chief Creative Officer for HardingPoorman and Miles Printing and Song Whittler, Brian Harvey joins our hosts for a fireside chat on a topic that has been making waves across all industries: artificial intelligence. Listen in as the trio discusses their experiences and perspectives on the growing creative aspects of AI and its evolving capabilities. From using AI to generate engaging content, to leveraging its capabilities for research a...2023-10-1721 minBrand MatterIt’s Simple, Live Up to Your Own Standards with Daryle JohnsonYou said you were going to do something, do it. You can’t live up to your promises, own it. Daryle Johnson, Program Director of the Accellerate 100+ Program, likes to keep things simple and keep people honest. Those principles along with his abundance theory mindset have propelled him to success time and again. In this episode, Daryle shares his insights on the simple practice of living up to your own standards and how that translates to both personal and professional brand. Listen in to learn from a trusted sales expert on how to become th...2023-10-0342 minBrand MatterThe Transformative Power of Customer ExperienceTaking someone over the line from prospect to customer isn’t about what you do, it’s about how you do it - what really sells them is the experience. In this episode, our hosts share captivating anecdotes about the power of personal connections, the importance of first impressions, and the evolution of understanding customer needs. They delve into how an exceptional brand experience can sway uncertain clients, and why it's vital to prioritize customer satisfaction throughout the entire sales process. So grab your headphones and get ready to discover the secrets of creating remarkable brand experiences. 2023-09-1932 minBrand MatterPeople Buy Experiences, Start Selling an Exceptional One with Dave ShawPeople buy experiences, not products - which are you trying to sell? In this episode, we’re joined by Dave Shaw, Director of Concessions and Air Service with the Indianapolis Airport Authority, who brings a unique perspective from the airport industry. Dave shares his insights into how airports, as complex entities with multiple business partners, strive to create a seamless and memorable experience for passengers. Join us as we delve into the challenges of managing various touchpoints and learn how Dave prioritizes customer service, employee recognition, and proactive maintenance to cultivate brand identity in a highly competitive mar...2023-09-0534 minBrand MatterHow Authentic Leadership Impacts Sales Growth with Sarah JacobsIn this episode, we have the pleasure of sitting down with Sarah Jacobs, an experienced sales professional and HardingPoorman’s new Senior VP of Sales, to discuss how sales has evolved and adapted in recent times. Sarah shares her insights on the changing landscape of sales, the importance of building relationships, and understanding clients' needs. Along the way, we also delve into the interconnectedness of sales and marketing, the significance of lead generation, and strategies for effective selling. Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/ Connect with David: https://www.link...2023-08-2233 minBrand MatterHow Encouraging Employees to Pursue Their Dreams Transforms Brands with Jeff CurtisWhat type of program makes retention and engagement skyrocket while simultaneously building a positive brand image? Here’s a hint, it starts with dreams. In this episode, we have a special guest joining us: Jeff Curtis, a founding partner at The Watermark Group. Jeff shares his insights on the importance of nurturing employee dreams within a company's culture, and how it can positively impact brand perception and customer loyalty. Listen in for real life examples of how caring for your people ties into employee engagement, loyalty, and ultimately, customer satisfaction. Connect with Vince: https://www.linked...2023-08-0844 minBrand MatterThe Evolution of Experiential BrandingFirst there was man - alright, we’re not going back quite that far but in this episode our hosts, Vince Freeman and David Schweisthal, are taking a look at the biggest changes marketing has been through during their careers and what past technological disruptions can teach us about preparing for tomorrow’s. Listen in to hear insights into the evolving world of marketing, the impact of technology and data, and the importance of adaptability and staying ahead of the curve. Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/ Connect with David: https://www.linke...2023-07-2538 minBrand MatterTapping into the Emotional Side of Buying and Selling with Will MilanoCustomers are often over half way through the buying process before they every speak to a salesperson. So what’s doing the talk up until that point? Your brand. On this episode, Will Milano, podcast host and CMO at Integrity Solutions, joins us to talk about the intangible factors of sales success. Listen in as we explore the crucial connection between sales and branding, discuss the evolution of these roles, and uncover the secrets to cultivating a strong, authentic company brand that resonates with customers. If you're looking to enhance your organization's brand, attract loyal customers, and dr...2023-07-1137 minBrand MatterCreating a Brand New Category (pun intended) with Lara HeimannOn this episode, we’re joined by Lara Heimann, a physical therapist and yoga teacher who founded her own method of the practice creating a new category within the industry. Lara shares her experience of rebranding her studio and emphasizes the importance of branding in creating a strong identity for a business. Lara's goal is to educate and empower people to take care of their bodies and develop movement patterns that can rewire the brain and improve brain function. But how is she going to do that? Through a well-developed brand ecosystem that meets people where they ar...2023-06-2736 minBrand MatterThe Art of Promo: Designing Apparel that Fits Your Brand MessagePromo is not a four-letter word. In fact, it's a foundational piece of brand communication and the number one most requested resource among people being advertised to. Listen in as our hosts, Vince Freeman and David Schweisthal, break down the myths and mistakes marketers trip over regarding promotional products and apparel. Along the way, you'll pick up critical strategies for finding new uses for existing ideas and learn how strategic promo items can help achieve goals. Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/ Connect with David: https://www.linkedin.com/in/sc...2023-06-1328 minBrand MatterWhy Positive Workplace Culture Matters for Optimal Performance with Dr. Kate PriceDr. Kate Price, founder of DKP Consulting and author of “Taming the Culture Tiger,” is back to share her insights on employee engagement, measuring it accurately, involving people in decision-making processes, and pitfalls to avoid. Listen in as we discuss where salespeople have an opportunity to lead their team to success and how social media has impacted corporate transparency and perception. Tune in to hear valuable insights on navigating workplace culture and engagement. Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/ Connect with David: https://www.linkedin.com/in/schweisthal/ Check out our earlier episodes with Dr. Ka...2023-05-3032 minBrand MatterThe Art and Science of Brand Harmony with Dr. Kate PriceWhen the culture behind closed doors matches the one a company promotes, that contributes to brand harmony. And yet, cultural change is hard, which means many organizations aren’t putting in the effort. Dr. Kate Price, founder of DKP Consulting and author of “Taming the Culture Tiger,” joins us for a two-part conversation. Listen in to the first installation for her straightforward analysis of the art and science of culture and how to equip leaders for change. Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/ Connect with David: https://www.linkedin.com/in/schweisthal/ Check out...2023-05-1630 minBrand MatterMaintaining Brand When Passions Are High with Donna CasamentoMaintaining brand harmony is hard enough, but when you factor in common misconceptions surrounding a passion-filled subject, the stakes are even higher. Donna Casamento, CEO of IndyHumane, joins Vince and David in this episode to talk about navigating the murky waters of non-profit marketing. It’s in the name, so it should be no surprise that one of IndyHumane’s core ideals is to be humane to people, pets, and partners—but deep-seated misunderstandings have called that value into question. Listen in as Donna breaks down how she’s dispelling myths about her organization’s brand and...2023-05-0254 minBrand MatterShared Present and Future Challenges For Marketing and SalesYou have a personal brand. Period. Question is, are you the one driving it, or are you letting people come to their own conclusions? In this episode of Brand Matter, Vince Freeman and David Schweisthal discuss the biggest shared challenges faced by marketing and sales, both present and future. Top of mind for both industries is actively crafting your personal brand in an authentic way that lines up with everything else a person can find in our age of information. Then, of course, there’s the advent of AI and understanding that your product is actually strategy… List...2023-04-1821 min
Mental Selling: The Sales Performance PodcastEp 056 Why Brand Matters to SalespeopleWhy should brand matter to salespeople? Isn’t that marketing’s job?
Marketing expert Vince Freeman and sales leader David Schweisthal invite salespeople to think twice when it comes to brand.
In this conversation, they share why every salesperson should be keenly aware of both their company’s brand and their personal brand as they work with customers. They explain how brand influences the sales process, leads customers down the sales funnel, and even mitigates risk for buyers.
Press play to learn how to leverage your brand to win customers.
**Additional resources from this episode:**
- Davids’s LinkedIn: [https://www.link...2023-04-1842 minBrand MatterThe changing evolution of the sales and marketing funnelsThe evolution of the sales and marketing landscape has changed dramatically over the years due to access to the internet. Before, there was a specific process to both sales and marketing, but now they have developed into new techniques due to the constant disruptors in the world today. In this episode of Brand Matter, Vince Freeman and David Schweisthal discuss the changes in sales and marketing, reflect on the past and discuss how the landscape has evolved and continues to evolve throughout the years. Listen in for: [Sales]: One thing that h...2023-04-0415 minBrand MatterMaking brand matter for the c-suite with Wendy MilesAre salespeople really salespeople? Or are they problem-solvers? What about marketers? They’re more than what their title says, and Wendy Miles does a great job at identifying who they are in her business. Wendy, President of Miles Printing Corporation, joins Vince and David on this episode of Brand Matter and talks about howMiles Printing partners with clients through a unique braind-first approach by meeting their marketing goals and needs while creating authentic relationships. Listen as Wendy shares the unique, brand-focused approach that Miles Printing Corporation takes on sales and marketing, and their experience as a woman-owned, di...2023-03-2123 minBrand MatterWhat we learned from the 30 day LinkedIn challengeNow is the time to become our most authentic selves in life, our jobs, and on social media to show people that our lives are unique, different, and are NOT computer generated. That’s exactly why Vince and David set out on a 30 Day LinkedIn Posting challenge…and it’s finally time for an update! Listen as hosts, Vince Freeman and David Schweisthal, unpack their personal experiences through the 30 day LinkedIn challenge - how it shaped their perception of authenticity and how it guides how they operate today. Let’s unpack the #BrandMatter30DayChallenge! Listen...2023-03-0710 minBrand MatterIs artificial intelligence authentic?Artificial intelligence is probably one of the most disruptive things we’ve seen in the market…and it’s leading a lot of people (including us) to ask: is it a tool that can be used authentically? Listen to Vince and David as they speak about AI and the effects that it has on business and learn how to use this disruptive market factor to fuel your authenticity. Listen in for… [Sales]: As much as you use AI for sales, it all comes down to trust. And trust is built when...2023-02-2118 minBrand MatterWhy Self-Awareness Matters in Brand with Joe Mills and Reid MorrisScroll back to listen to Part 1 on how to be authentically yourself and why it is important in business. Do you find yourself shape-shifting into a person you’re not just for people to like you? You’re not alone! It’s human nature to strive for validation, be prone to worry, and want people to like us… but that’s something that we need to let go of if we want to be the healthiest, happiest versions of ourselves. Hosts Vince and David bring on business development and marketing managers of Element...2023-02-0728 minBrand MatterWe’re on an Authenticity Quest with Joe Mills and Reid Morris“Are you posting because it really moved you or are you posting because you want that to be a fragment of your identity? There is an element of fear in us on how we think people are going to react to who we authentically are.” In part 1 of this 2-part series, Vince and David bring the business development and marketing managers of Element Three, Joe Mills and Reid Morris, onto the show to explore the cultural desire for authenticity and challenge conventional wisdom. Join our hosts in the journey to reclaiming your personal power and lear...2023-01-2422 minBrand MatterWhat's in a Brand?As we enter into 2023, Vince and David take some time to reflect on what they've learned about brand—and their own perceptions of it—through the voices of their past guests. Revisit some of the top moments from episodes featuring Bill Caskey, Rachel Downey, Dr. Kate Price, Eric White, Mike Harmon, and John Wechsler, and hear Vince and David's surprising discovery that ties all of their conversations together. Follow Vince and David on LinkedIn as they undertake the #BrandMatter30DayChallenge! Vince's LinkedIn: https://www.linkedin.com/in/vince-freeman-55ba152/ David's LinkedIn: https://www.linkedin.com/in/s...2023-01-1012 minBrand MatterIs Authenticity Dead? with Rachel DowneyIs there a magic key to unlocking how brands (and people) can show up authentically online? Well, today’s guest has a hunch. And it involves something very simple: storytelling. The (podcast) master of storytelling, Rachel Downey joins Vince and David for a chat about authenticity, storytelling, and the importance of brand in every part of your customer journey. Rachel is the founder and Executive Producer at Share Your Genius, a podcast production company that creates outcome-driven shows. Rachel has been creating podcasts for over 5 years, and she shares the insights and impact she’s seen created from...2022-12-2736 minBrand MatterIs Personal Branding Dead?Is personal brand a dying concept? After reading a controversial blog on the topic, Vince and David dive into all things personal brand. Is it important? Why does it matter? Should you care about your personal brand as a marketer? As a salesperson? They open up about their own experiences with it too, leading to a 30-day challenge they’re doing together to kick off 2023—the Brand Matter Personal Brand Challenge. They’ll come back in February to discuss how posting on LinkedIn every day (for their personal brand) goes, from analyzing their posts to seeing...2022-12-1320 minBrand Matter[REPLAY] Brand erosion is what kills growthWhat connects your company's internal and external experiences? Brand harmony. Brand harmony is hard to achieve, but John Wechsler and Mike Harmon from Spokenote have figured it out. They’ve leaned into their core values to impact internal processes and external experiences. Creating, as John would say, brand nirvana. Consistent, meaningful brand experiences are key to creating sustainable growth. Conversely, brand erosion can stop a business in its tracks. Listen in as Vince and David dive into the impact of brand harmony on a fast-growing company. Key Takeaways Sales: Yo...2022-11-2938 minBrand MatterIs Empathy A Strategy?No one wants to be sold or marketed to. How do you approach sales conversations authentically and naturally – while still closing the deal? The age-old question. David Schweisthal and Vince Freeman go back-and-forth in this mini-episode on authenticity, trust and creating long-lasting partnerships. You’ll walk away with advice to lead with empathy and make responsibilities crystal clear during the sales process. Things to listen for: We all make mistakes. It’s how you respond to those mistakes that makes the difference with your client. No one wants to get sold or market...2022-11-1510 minBrand MatterPersonal Brand: A guide to adding value to your voiceLess than 3% of LinkedIn users actually post content. What does this mean for you? Well, you have the opportunity to fill the gap, help your customers find you, and make more sales. You just need to start posting. Bill Caskey of Caskey Achievement Strategies joined Brand Matter to discuss how the skills of a salesperson have changed in his 30 years of experience coaching B2B sales teams. When a personal brand is aligned with the company brand, sales come inbound. It’s a beautiful thing. Learn how to be consistent in your content creation and le...2022-11-0137 minBrand MatterHow Salespeople Should Balance Their Personal & Company BrandLike it or not, you have a personal brand. But you also represent your company and services in the field. Sales and marketing experts David and Vince suggest positioning yourself as an ambassador of your organization. In this episode, they reveal what brand ambassadorship truly means, and why you must trust in your company’s mission, culture, and offering first, before selling or marketing anything. They also discuss how you can avoid mistakes when touting your personal and company brand to your customers.2022-10-1810 minBrand Matter[Part 2] Why Your Brand Is Out of Your Hands with Dr. Kate Price & Eric WhiteScroll back to listen to Part 1 on introducing change to customers and employees. Brand erosion. Sounds messy, doesn’t it? As time goes on, it’s natural for your products and services to slip from your customers’ minds. Your job is to avoid erosion and instead remain relevant and strong in the market. Dr. Kate Price, founder of DKP Consulting, and Eric White, founder of Revealed, return for Part 2 of our conversation on brand and cultural change. In this episode you’ll learn why your brand and culture are partly out of your control...2022-10-0430 minBrand MatterUsing Neuroscience to Your Advantage in Your Sales, Marketing & CultureNeuropsychological priming. If we lost you already, that’s okay. Dr. Kate Price, founder of DKP Consulting, and Eric White, founder of Revealed, are here to explain how you can use neuroscience to your advantage in your sales, marketing and culture. Whether you’re considering change within your company or your external brand, these experts have you covered. You’ll learn how to create a consistent “why” across your company, use neuroscience to improve culture and customer experience, and why brand ambassadorship is critical in your sales and marketing strategies.2022-09-2034 minBrand MatterThe Signs & Symptoms of Brand ErosionBrand erosion. It’s that creeping, sneaky way your brand’s value can sometimes just…fade. You should’ve done more, taken care of this, met with this stakeholder…and suddenly, the brand equity you’ve built up—read: trust and value in your offering—has eroded away and your client is moving on. Yikes, right? But good news—brand erosion isn’t permanent. Listen in to Vince and David as they break down some of the telltale signs of brand erosion, and how you can avoid (and fix) it.2022-09-0610 minBrand MatterBrand Erosion is What Kills GrowthWhat connects your company's internal and external experiences? Brand harmony. Brand harmony is hard to achieve, but John Wechsler and Mike Harmon from Spokenote have figured it out. They’ve leaned into their core values to impact internal processes and external experiences. Creating, as John would say, brand nirvana. Consistent, meaningful brand experiences are key to creating sustainable growth. Conversely, brand erosion can stop a business in its tracks. Listen in as Vince and David dive into the impact of brand harmony on a fast-growing company.2022-08-3038 minBrand MatterBrand is Bigger than ProductBrand experience. The concept encompasses a whole lot more than a logo, a website, and a list of core values. The brand experience makes or breaks someone’s decision to buy. Taking the time to determine brand experience is critical for closing deals, attracting talent, and building a following. In this episode, Vince and David define what brand experience is, the questions to ask your prospects, and why understanding the emotion behind it all matters.2022-08-2314 minBrand MatterIntroducing Brand Matter with Vince Freeman and David SchweisthalYou’ve heard the debate before: "Marketing’s job is to get me more leads." "Sales doesn’t use anything we create." "What does it matter if no one understands the brand?" Hosted by lifelong marketer Vince Freeman and lifelong salesperson David Schweisthal, Brand Matter is a show connecting the dots between sales and marketing. Because the truth is...it’s all about that brand. Proudly sponsored by HardingPoorman and Miles Printing. Join us weekly for new episodes, coming soon. And in the meantime, connect with Vince and David: Vince: LinkedIn / Email David: LinkedIn / Email2022-08-0805 min