Shows
The Influential Personal Brand PodcastWho First Strategy | RecapIn this episode, AJ Vaden recaps the podcast with Vincent Phamvan that flips the script on typical marketing strategy. While the world obsesses over what to post and where to show up online, Vincent makes a bold case for a “Who First” strategy—focusing on the person you’re trying to serve before anything else. If you're a personal brand, content creator, or mission-driven entrepreneur, this episode will reframe how you think about your audience, your message, and your impact. Learn why platforms, formats, and funnels are secondary—and how knowing your who brings total clarity to your what...2025-05-0208 minThe Influential Personal Brand PodcastLeveraging Digital Marketing, AI, and Personal Brand Apps for Brand GrowthIn this episode of the Influential Personal Brand Podcast, AJ Vaden sits down with entrepreneur and tech innovator Vincent Phamvan, founder and CEO of Vyten Apps. Together, they dive deep into the biggest shifts happening right now in marketing, technology, and personal branding — and what you must know to stay ahead. You'll learn: Why technology is evolving faster than ever—and how to keep up How personal brands are being built differently in the digital economy The major impact of AI on marketing, communication, and content creation Why traditional email and social media strategies are no longer enough How pers...2025-04-2955 min
How To Buy A HouseThe Lily Pad Method of Home Buying feat. Vincent PhamvanIn today's episode we will give you a real example of what we like to call the "Lily Pad Method" of home buying! With special guest Vincent Phamvan; founder of Vyten, host of the Destination CMO podcast, and creator of the Dad's Club App. Featuring your host Jessica Randolph, President of The How To Buy A House Class™, a women-owned business providing free home-buying classes for all.Learn more and sign up for an-in person class in your city at https://www.howtobuyahouseclass.com/. Follow us at https://www.instagram.com/thehowtobuyahouseclass/.#1 Home Buyi...2024-02-1433 min
Destination CMO with Vincent PhamvanICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media companyContinuing our review of the Destination CMO greatest hits (so far) this week we are looking back at this informative and inspiring conversation with Jennifer Griffin Smith. When we first sat down with Jennifer back in October of 2022 she was the Chief Marketing Officer of Brightcove. Now she’s in a new role as the CMO of Acquia. We hope our Destination CMO audience will enjoy these stories and insight’s from Jennifer’s career as a senior marketing leader.Destination CMO with guest Jennifer Griffin Smith As the Chief M...2023-11-0730 min
Destination CMO with Vincent PhamvanICYMI - Mike Volkin (entrepreneur) - Building a career as a freelancerThis month, the Destination CMO podcast crew is busy in the studio recording new episodes for Season 3 of the podcast! Vincent is sitting down with some great marketing leaders, and you don’t want to miss those insightful conversations coming up next season! In the next few weeks we will be looking back at some of our favorite episodes of Season 2. If you’ve a regular Destination CMO listener, you know that we love fractional CMO stories on this podcast, and Mike Volkin delivers with his expertise as a marketing consultant and top-rated freelancer on Upwork. Stream the full episo...2023-10-3133 min
Destination CMO with Vincent PhamvanICYMI - Lisa Joy Rosner (Fractional CMO)- Make a plan that can flexThe Destination CMO podcast crew is in the studio this month recording new episodes for Season 3 of the podcast! We can’t wait to share our conversations with some really insightful CMOs coming up next season, and for now we are looking back at some of our favorite episodes of Season 2. When we first sat down with Lisa Joy Rosner in October of 2022 she was the Senior Vice President of Brand and Digital Marketing of Oracle. Now she’s leveraging her transformational marketing experience as a Fractional CMO and strategic advisor. We hope you enjoy Lisa’s insights about initia...2023-10-2426 min
Destination CMO with Vincent PhamvanICYMI - Abby Salameh (CAIS) - using data to inform better decision-making in marketingThe Destination CMO podcast crew is back in the studio this week recording season 3 of the podcast! Today we are excited to re-stream this very informative and insightful interview with Abby Salameh, Chief Marketing Officer at CAIS. If you’re interested in the specifics of marketing in the fintech space, this episode is for you! Abby shares knowledge and lessons from career leading marketing in the financial industry. Stream the full interview to hear Abby and Vincent discuss the importance of leading with education, especially when it comes to awareness and adoption in the marketplace. We hope you enjoy he...2023-10-1732 min
Destination CMO with Vincent PhamvanICYMI - David Minifie (Fractional CMO) - from the US Naval Academy and US Marine Corps to the role of CMOWhile our Destination CMO crew is busy recording season 3 of the podcast, we wanted to take this chance to re-stream one of our favorite past episodes of Destination CMO with guest David Minifie. If you’ve been listening to Destination CMO for a while, you know we’re big on #FractionalCMO stories, and this episode delivers! David Minifie shares lessons and insights from his career leading marketing for some of the biggest companies in the world. Stream the full interview to hear David and Vincent discuss how David is leveraging his years of CMO experience as a consultant and Frac...2023-10-1029 min
Destination CMO with Vincent PhamvanShahar Sorek (Overwolf) - Setting yourself up for marketing successOur Destination CMO guest this week is Shahar Sorek, the Chief Marketing Officer at Overwolf, the guild for in-game creators. With more than 15 years of experience in the games and technology industry, Shahar has founded and managed leading startups including 7 Elements Studios, a game studio specializing in massive-multiplayer-online strategy games. In this episode of Destination CMO, Shahar sits down with Vincent to share deep career insights from his marketing career, including the one thing he wished he had known when he started his career. The discussion also looks back on what Shahar describes as the best thing he did to set...2023-10-0343 min
Destination CMO with Vincent PhamvanICYMI - Patrick McLean (Transformational CMO & Growth Executive) - growing a CMO career across multiple industriesWe’re back in the studio this week recording new podcast episodes with some incredible CMOs and senior marketing leaders, and we wanted to take this chance to re-stream one of our favorite past episodes of the Destination CMO podcast with guest Patrick McLean. On this episode of Destination CMO, Patrick shares lessons and insights from his career as a transformational CMO and growth executive. Stream the full interview to hear Patrick and Vincent discuss the challenges and opportunities you get from taking your career across multiple industries, and how to define what success looks like on your career pa...2023-09-2635 min
Destination CMO with Vincent PhamvanLee Anne Grant (Babylist) - leveraging a growth mindset to market a $300M e-commerce businessThis week on the Destination CMO podcast, our guest is Lee Anne Grant, the Chief Growth Officer at Babylist, a nearly $300M multi-faceted marketplace, encompassing e-commerce, content creation, and healthcare resources. In her current role Lee Anne oversees the sales and marketing team, where she uses her deep experience in performance and brand marketing to drive revenue through community growth, merchant and brand partnerships, and new business development. In this week’s episode Lee Anne sits down with Vincent to share her career journey and how she landed at Babylist. Lee Anne also shares her unique insight into how sh...2023-09-1934 min
Destination CMO with Vincent PhamvanJessica Jensen (Indeed) - Focusing on marketing efforts that actually move the needleOur guest this week on the Destination CMO podcast is Jessica Jensen, the Chief Marketing Officer at Indeed. In her current role, Jessica is responsible for global brand, communication, product and acquisition marketing. Before joining Indeed, Jeeica led B2B marketing for Facebook, Instagram, Messenger and other Meta platforms. As we talk through the different milestones in Jessica’s career, you don’t want to miss her fascinating insights from each role. Jessica joined Facebook during a huge period of growth for the company, as Facebook acquired Instagram, launched Messenger, and bought WhatsApp. Jessica talks about the challenges and less...2023-09-1230 min
Destination CMO with Vincent PhamvanICYMI - Doug Zarkin (Pearle Vision) - thinking human when it comes to marketingWhile our podcast team is taking a short break for the Labor Day holiday, we wanted to re-stream one of our favorite past episodes of the Destination CMO podcast with guest Doug Zarkin. On this episode of Destination CMO, Doug explains what “thinking human” means when it comes to marketing. Stream the full interview to hear Doug and Vincent discuss the key differences between working as a performance marketer vs. as a brand marketer, and how to define what success looks like on your career path. We hope you enjoy hearing about Doug’s marketing journey, and we will be bac...2023-09-0535 min
Destination CMO with Vincent PhamvanJosh Golden (Quad) - What is frictionless marketing and how can brands achieve it?Our guest this week on the Destination CMO podcast is Josh Golden, the Chief Marketing Officer at Quad. With more than two decades of experience in marketing, branding, media, and content, he’s currently building on Quad’s history as a commercial printer, and architecting the evolution of Quad as a marketing experience company. Josh’s prior roles include President & Publisher of Ad Age, as well as Vice President, Global Digital Marketing at Xerox. Josh sits down with Vincent to talk about his marketing career journey, how he became a CMO, and what makes it different from other roles he has...2023-08-2941 min
Destination CMO with Vincent PhamvanAshley Kramer (GitLab) - How to shape a “customer-first” marketing organizationFrom engineer to Chief Marketing Officer, our guest this week on Destination CMO brings a unique technical perspective to marketing leadership. Ashley Kramer is the Chief Marketing and Strategy Officer at GitLab Inc. She sits down with Vincent to share how her experience in marketing, product, and technology has enabled her to position GitLab as the leading DevSecOps platform for software innovation. In this episode you’ll hear about Ashley's passion for solving the challenge of positioning and messaging software platforms to technical audiences. Vincent and Ashley also discuss how the current economic environment in tech can inform or ch...2023-08-2234 min
Destination CMO with Vincent PhamvanICYMI - Matt Sutton (The Black Tux) - Making career moves to learn new rolesWhile our podcast team is out on vacation this week we wanted to re-stream one of our favorite past episodes of the Destination CMO podcast with guest Matt Sutton. When we interviewed Matt back in November of 2022 he was the CMO of Framebridge. Now he’s leading marketing at The Black Tux as their new CMO. We hope you enjoy hearing about Matt’s marketing journey, and we will be back next Tuesday with a brand new episode you won't want to miss!ICYMI - Destination CMO podcast with guest Matt Sutton (The Black Tux...2023-08-1548 min
Destination CMO with Vincent PhamvanLisa Campbell (OneTrust) - The art and science of trust-based marketingThis week on the Destination CMO podcast we have the distinct honor of interviewing Lisa Campbell, the Chief Marketing Officer of OneTrust. Lisa’s impressive background has given her a keen understanding of the art and science of marketing, and she sits down with Vincent on the podcast this week to share how her technical background led her to a successful career as a CMO. In addition to her work leading marketing at OneTrust, Lisa also serves as an independent board director at Dropbox. Prior to OneTrust, Lisa spent 18 years at Autodesk, where she mos...2023-08-0841 min
Destination CMO with Vincent PhamvanMurph Krajewski (Capacity) - how marketing leaders build cross-team alignment to create business successThis week on the Destination CMO podcast we sit down with Murph Krajewski, currently spearheading the marketing efforts at Capacity. Thanks to Murph’s background in the computer software industry and previous CMO roles at Textel and Sharpen, he brings a wealth of experience and insights to the table for our podcast listeners.Murph's expertise spans across Contact Centers, SaaS, and Marketing Strategy, making him an ideal guest for anyone looking to gain valuable knowledge in these areas. As we dive into the discussion, Murph sheds light on the concept of "creativity" and its si...2023-08-0134 min
Destination CMO with Vincent PhamvanPatrick McLean (Transformational CMO & Growth Executive) - growing a CMO career across multiple industriesOur guest today is Patrick McLean, a seasoned senior private equity who has driven transformational results at some of the largest and most successful brands in the world. His 25+ years of experience includes tenures as the Chief Marketing Officer at TD Bank, Walgreens Company and most recently ecoATM/Gazelle, a private equity backed mobile device reseller. Prior roles also include Vice President, Digital Marketing & Brand Strategy for Capital One Financial. He has also held senior positions at Verizon Communications and Bell Canada. And he was recently named to Business Insider’s list of the “27 Most Innovative CMOs in the Worl...2023-07-2535 min
Destination CMO with Vincent PhamvanMark Evans (Marketing Spark) - the rise of the Fractional CMOIf you’re a senior marketing leader interested in leveraging your expertise into a Fractional CMO role you definitely want to hear this week’s episode of Destination CMO. Our guest, Mark Evans, is the founder and principal of Marketing Spark, which offers fractional CMO and strategic advisory services to B2B SaaS companies. Mark's approach focuses on positioning, messaging and content-driven growth plans. Mark is also a podcast host and published author, recently coming out with the second edition of his book, Marketing Spark. In this episode, Mark shares with Vincent how his training as a newspaper journalist help...2023-07-1838 min
Destination CMO with Vincent PhamvanKhalid El Khatib (Stack Overflow) - using cross-functional skills to tackle business challengesOur Destination CMO guest this week is Khalid El Khatib, the Chief Marketing Officer at Stack Overflow, where he is responsible for marketing, communications, and advertising initiatives. Throughout his career he’s elevated and transformed the awareness and perception of global brands, with a portfolio that includes General Electric, Goldman Sachs, TED, and Xerox. He began his career working in communications at Teach For America, which fostered his lifelong passion for social impact and volunteering. Khalid sits down with Vincent to talk about the role of modern marketing leaders today, and how CMOs need to be highly cross-functional as th...2023-07-1142 min
Destination CMO with Vincent PhamvanICYMI - Cristine Kao (ABC Fitness Solutions) - using data to drive marketing successWhile our podcast team enjoys a break for the 4th of July we wanted to re-stream this popular episode of the Destination CMO podcast with guest Cristine Kao. We hope you enjoy hearing about Cristine's CMO journey, and we will be back next Tuesday with an a brand new episode you won't want to miss!ICYMI: Destination CMO podcast with guest Cristine Kao (ABC Fitness)Passionate about helping companies and communities create healthier lives using information technology, Cristine Kao has more than 20 years of experience in the health sector. Cristine is currently...2023-07-0428 min
Destination CMO with Vincent PhamvanDavid Minifie (Fractional CMO) - from the US Naval Academy and US Marine Corps to the role of CMOOur guest this week took an unconventional path from the US Naval Academy and US Marine Corps to the world of marketing. David Minifie shares how his military background shaped his leadership skills and set the stage for his successful career. From his experience at Procter & Gamble and Centene, David shares valuable insights on career development for CMOs. He discusses the three crucial buckets of work that define the CMO role and shares his transition from an in-house CMO to a sought-after marketing consultant. Listen to the full episode to hear David’s unique insights on the various ways or...2023-06-2729 min
Destination CMO with Vincent PhamvanMike Linton (Fractional CMO) - the evolving role of the CMO and how to build alignment with a Board of DirectorsJoin us on this episode as we sit down with Mike Linton, a seasoned marketing executive and board member, renowned for his impactful leadership at Best Buy, eBay, and Farmers Insurance. We delve into the evolving role of the CMO, exploring the critical questions to ask during job interviews and the importance of building relationships with key stakeholders. Mike shares his insights on aligning with the Board of Directors, transitioning from CMO to CEO or a board role, and the invaluable lessons he's learned throughout his career. Tune in to gain valuable career development tips for CMOs and uncover...2023-06-2043 min
Destination CMO with Vincent PhamvanMuriel Lotto (CMO Syndicate) - staying relevant in a dynamic industryMuriel Lotto is an experienced senior marketing executive and thought leader who has a passion for solving business problems and driving sustainable growth through strategic marketing. On this episode of Destination CMO, Muriel shares her expertise as a full-funnel, full-stack brand and growth marketer, emphasizing the importance of compelling storytelling and data-driven insights. We delve into Muriel's career journey, including her role as the Chief Marketing Officer of Sightline Payments and her transformative work at Western Union. Muriel is currently a fractional CMO at CMO Syndicate where she’s leveraging her experience and expertise to drive marketing success for sm...2023-06-1346 min
Destination CMO with Vincent PhamvanMadison Nagle (Madhouse) - working with mission-driven companies to enhance the brand awareness of their triple bottom lineIn this episode of Destination CMO, we sit down with Madison Nagle, a brand strategy consultant and founder of Madhouse Consulting, where she leads the development of digital-first strategies that engage the conscious consumers of our generation. On our podcast, Madison shares her unconventional career path, starting as a fashion model and influencer before transitioning into her current role, predominantly working with mission-driven companies to enhance the brand awareness of their triple bottom line. She discusses her experience at Harvard, where her final project was sold to and used by Revolve, marking a pivotal moment in her career shift...2023-06-0629 min
Destination CMO with Vincent PhamvanLatané Conant (6sense) - how sales leaders can be better aligned with marketing, and why it mattersAligning sales and marketing is crucial to business success, and our guest this week is an expert on how to create thay synergy. Latané Conant, the CMO of 6sense, is a passionate advocate for marketing leaders, equipping them with effective technology, predictive insights, and empowering thought leadership. As a former software saleswoman, she understands the importance of leveraging data to drive deals, not just leads. Vincent and Latané also discuss the significance of the Chief Market Officer title in today's marketing landscape. Plus, Latané provides valuable tips for sales leaders seeking better alignment with marketing. We also discuss Latané's i...2023-05-3029 min
Small Business PRHow To Cold Pitch To Media and Get Into Forbes, Fast Company, and Win a 40 Under 40 with Serial Entrepreneur Vincent PhamvanWatch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small business“Knowing what your customers are facing at a deep level allows you to create great products and services for your customers. But it also allows you to be part of a story journalists want to write about.”Vincent Phamvan, founder of Parents Club, a newsletter helping modern parents become smarter about parenting, wellness, and tech, knows firsthand the tremendous impact that PR and...2023-05-2952 min
Destination CMO with Vincent PhamvanEmily Fenech (Spinach.io) - why knowing your audience is crucial for marketersIn this episode of the Destination CMO podcast, we welcome Emily Fenech, a seasoned B2B marketing leader with more than 15 years of experience in brand marketing, product marketing, and customer acquisition, Emily has honed her expertise across various industries and companies, from global Fortune 500 organizations to early-stage startups. Emily is currently Head of Marketing at Spinach.io, an early stage startup backed by Zoom, Atlassian, and Y Combinator where she's building go-to-market strategy from the ground up. Emily shares insights on why knowing your audience is crucial for marketers. Listen to the full episode to hear valuable marketing...2023-05-2331 min
Destination CMO with Vincent PhamvanRoshni Wikayasinha (Prosh Marketing) - the journey of starting a fCMO agencyWe love talking to Fractional CMOs on this podcast because they offer unique insights about marketing leadership, and often have a diverse background across industries and business models, giving them a deep perspective on marketing challenges and opportunities. Roshni Wijayasinha fits that description precisely. A marketing leader with more than 15 years of experience in the industry, Roshni is the founder of her own Fractional CMO agency, where she works with startups and growing companies to develop their marketing strategies and drive growth. In this episode, we discuss Roshni's pivot to becoming a Fractional CMO, and what drew her to...2023-05-1630 min
Destination CMO with Vincent PhamvanAbby Salameh (CAIS) - using data to inform better decision-making in marketingThis week on Destination CMO, we sit down with Abby Salameh, the Chief Marketing Officer of CAIS. Abby has over 20 years of experience in the independent wealth ecosystem, and in this episode, she shares her insights on how to develop a successful marketing strategy in the financial industry, and how to develop a successful career as a senior marketing leader. Abby is passionate about helping drive financial advisors towards awareness and adoption of alternative investments, through a tech-enabled marketplace that leads with education. Abby and Vincent discuss the challenges of driving both organic and inorganic growth, and Abby shares...2023-05-0932 min
Destination CMO with Vincent PhamvanLisa Bratkovich (CMO Syndicate) - subscription business models: the secret to getting them rightAs a Fractional CMO with more than 25 years of experience, Lisa Bratkovich is leveraging her expertise in direct-to-consumer marketing to lead CMO Syndicate, a global team of senior marketing leaders who work as Fractional or Interim CMO’s. Besides her role as the Founding Partner and Chief Marketing Officer of CMO Syndicate, Lisa is also the CEO of Direct Upside Group, a customer experience transformation consulting practice. On today’s episode of Destination CMO, Lisa shares her decades of experience in direct-to-consumer marketing growth strategy, and specifically subscription business models. You’ll want to listen to the full episode to hear...2023-05-0244 min
Destination CMO with Vincent PhamvanKip Knight (CMO coaches) - the biggest marketers are making today, and what they should do about itOur guest this week is Kip Knight, the founder and CEO of CMO Coaches, which coaches current and aspiring marketing leaders. He is also Operating Partner at Thomvest Ventures, and a board member with Netbase Quid. He has held positions in brand and marketing at Procter & Gamble, PepsiCo, KFC International, Taco Bell, and EBay. And he’s the author of Learn to Leap: How Leaders Turn Risk into Opportunity, and co-author of Crafting Persuasion: A Leader’s Handbook to Influence Minds and Change Behavior. On this episode of Destination CMO, Kip talks about the biggest mistake he sees marketers maki...2023-04-2534 min
Destination CMO with Vincent PhamvanPaige O'Neill (Sitecore) - the best advice to grow your career as a marketing leaderWith more than 20 years in senior marketing roles, Paige O'Neill brings a wealth of knowledge and experience in enterprise software, customer experience, and cloud computing to her current role as the Chief Marketing Officer at Sitecore. Prior to joining Sitecore, Paige has held CMO roles at major brands including the digital workplace platform provider Prysm, as well as IT Consulting firm SDL, and she served as the VP of marketing for Aprimo. On this episode of Destination CMO, Paige shares her advice for someone looking to grow their career as a CMO, an important lesson she learned right at t...2023-04-1842 min
Destination CMO with Vincent PhamvanDavid Franzen-Rodriguez (Everyware) - the key traits of a strong marketing leaderOur guest today is David Franzen-Rodriguez, vice president of marketing at Everyware. David is an award winning, Forbes published marketer and sales strategist. In his career, as both a business owner and CMO, he has led transformative change in both scaled businesses and start-ups that are at inflection points in their growth. Discussing his career on the Destination CMO podcast, David explains why he considers himself a brand marketer in the broader sense, because of his keen focus on changing established behaviors and ways of thinking. He also shares his expertise in leveraging data, analysis, storytelling and pattern recognition...2023-04-1142 min
Destination CMO with Vincent PhamvanJennifer Griffin Smith (Brightcove) - why every company needs to act and think like a media companyAs the Chief Marketing Officer of Brightcove, Jennifer Griffin Smith is motivated by discovering the possibilities technology can offer, and building communities of like-minded people who can share stories, be inspired, and learn from each other. Jennifer is an international marketing executive with more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. Before joining Brightcove, Jennifer held CMO positions at Alfresco Software, Software AG, Workhuman, Avid Technology, and Progress Software. On the Destination CMO podcast she shares the best career advice she ever received, and the specific advice she would give...2023-04-0430 min
Destination CMO with Vincent PhamvanDoug Zarkin (Pearle Vision) - thinking human when it comes to marketingDoug Zarkin’s approach to building brands through “thinking human” has generated a proven track-record of results across a variety of verticals. Doug is the Vice President & Chief Marketing Officer for Pearle Vision, a role he has held since 2012. Prior to that Doug has led assignments from the NHL, Food Network, Warner Bros., W Hotels and Reebok. As the Director of Marketing and Creative Services at Avon Products, Inc. Doug launched “mark.,” a domestic and international lifestyle brand targeted to young women. “mark.” was an immense success, amassing $118 million in sales in its first 18 months. From Avon, Doug continued his track recor...2023-03-2835 min
Destination CMO with Vincent PhamvanCristine Kao (ABC Fitness Solutions) - using data to drive marketing successPassionate about helping companies and communities create healthier lives using information technology, Cristine Kao has more than 20 years of experience in the health sector. Cristine is currently the Chief Marketing Officer at ABC Fitness Solutions. Prior to ABC Fitness Solutions, Cristine has held sales, operations, and marketing positions at Carestream Health, Phreesia, and GE Healthcare where she helped launch award-winning products, create global brands, and open new and niche markets. Cristine has a bachelor’s degree in Science and Business with a Biochemistry option from the University of Waterloo. She is also an alumna of the Harvard Business School. On...2023-03-2128 min
Destination CMO with Vincent PhamvanMike Volkin (entrepreneur) - making a career as a fractional CMOOur guest today is Mike Volkin, an entrepreneur, consultant, and top-rated freelancer for Upwork. As a fractional CMO and entrepreneur coach Mike has consulted with more than 400 companies. He’s also an Army veteran, speaker, and author of 6 books -one bestseller. As a serial entrepreneur, he has built and sold 6 of his own companies. Today on Destination CMO Mike explains the strategy that led him to becoming one of the top-rated freelancers on Upwork. Mike also shares his advice for how entrepreneurs can build their freelancing careers, increase their revenue, and create passive income streams. S...2023-03-1433 min
Destination CMO with Vincent PhamvanLisa Joy Rosner (Oracle)- Make a plan that can flexWith more than 20 years of executive experience, Lisa Joy Rosner is an expert at developing metrics-driven marketing solutions for public and start-up companies. In her current role as the Senior Vice President of Brand and Digital Marketing at Oracle, she passionately advocates for customers, teams, and revolutionary ideas. Throughout her senior marketing career, Lisa Joy’s teams have included customer, sports, and industry marketing, as well as brand experience design and global advertising in B2B SaaS, MarTech, AutoTech, IoT, Security, Big Data Analytics, and E-Commerce. On today’s episode of Destination CMO, Lisa shares her thoughts on how impo...2023-03-1426 min
Destination CMO with Vincent PhamvanMatt Sutton (The Black Tux) - Making career moves to learn new rolesFrom Capital One to Facebook, Framebridge, and now The Black Tux, Matt Sutton is a global performance marketing and brand leader with more than a decade of experience in consumer and business marketing across industries. Matt’s recent work has been featured on CNBC, SharkTank, USAToday, Adweek, AdAge, The Drum, TechCrunch, Entrepreneur, People, and the NY Times. On today’s episode of Destination CMO Matt talks with Vincent about his time at Capital One, and what led to him being recruited at Facebook. Matt shares his experience “wearing different hats” in his various roles as a marketer (including five roles in...2023-03-1448 minSmall Business PR5 Mistakes to Avoid When Sending Out Your Pitch to the Media, Podcast Host, or JournalistWatch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, I’m sharing the five things you need to make sure you have correct before you press send.Topics We Cover in This Episode:Why editors don't answer your emails How to make your pitch more compellingWhat not to do in your pitchHow to use relevant content to give editors confidence in your sto...2022-05-0918 minSmall Business PRHow to cold pitch to media and get into Forbes, Fast Company, and win a 40 Under 40 with serial entrepreneur Vincent PhamvanWatch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessTo better understand how cold pitching should go, Vincent Phamvan explains to us the steps you need to take to create a successful cold pitch.Topics We Cover in This Episode:How to make your pitch stand outPitching do’s and don’tsGeneral tips for pitching your storyEffective ways to follow up on a cold emailPowerful email subject lines that...2022-05-0252 min
College Admissions Real Talk with Dr. Aviva LegattVincent Phamvan on Career Readiness During COVID-19Welcome to College Admissions in the Era of COVID-19 Virtual Summit! On today's episode, we give you a glimpse into Dr. Legatt's conversation with Vincent Phamvan. To get a VIP pass to the conference, go to www.collegeadmissionssummit.com. Host: Dr. Aviva Legatt ivyinsight.com @avivalegatt Editor: Stephanie L. Carlin stephanielcarlin.com @realstephcarlin VO: Caroline Stokes @ocarolinestokes Producer: Incontrera Consulting incontrera.com Music provided by Epidemic Sounds "Thunderbird"2021-04-1308 min
College Admissions Real Talk with Dr. Aviva LegattCollege Admissions Summit Preview (Dr. Marlena Corcoran, Vincent Phamvan, Charlie Javice)In today's episode of "College Admissions Real Talk", Dr. Legatt gives you a preview of her virtual summit "College Admissions In the Era of COVID-19" happening March 23-24. One by one, she'll introduce each one of her speakers, so stay tuned this week to hear about all the events happening at this virtual summit. You sign up for the free or VIP version of the summit at www.ivyinsight.com/virtual-summit or www.collegeadmissionssummit.com. Host: Dr. Aviva Legatt ivyinsight.com @avivalegatt Editor: Stephanie L. Carlin stephanielcarlin.com...2021-03-1706 min
Destination CMO with Vincent PhamvanVyten Council Live: Sr. Forbes Contributor on the Economy and Jobs Post PandemicWatch the video of this episode on LinkedIn Live: https://www.linkedin.com/video/live/urn:li:ugcPost:6765659157967327232/?actorCompanyId=3644786
Follow Jack Kelly on LinkedIn: https://www.linkedin.com/in/jackkellywecruitr/
Jack and Vincent discuss the economy, latest job's report, and the transformation in how QR codes and the pandemic are changing the way marketers transition from physical to digital marketing campaigns.
Free Marketing Training: Vyten.com/free-training2021-02-1121 minDestination CMO with Vincent PhamvanWag and 2am Talent: Brendan RogersBrendan Rogers is currently the Founder & Managing Partner of 2 a.m. [Ventures x Talent]. 2.a.m. is a pre-seed, industry-agnostic micro fund investing in ambitious founders from all over the world, as well as placing 10x talent in early-stage, high growth startups. Previously, Brendan Co-Founded Wag! the mobile dog walking app that disrupted the global pet service space. Wag! has raised over $360 million in venture capital, most recently $300 million from Softbank's Vision Fund.
Brendan is an active advisor and mentors many companies, accelerators, and universities in the LA/Silicon Valley area. He is a frequent contributor to...2021-02-0936 minDestination CMO with Vincent PhamvanQuick Tip: How to Foster Career ChangeHow to foster career change in 5 easy steps
Instagram/ IGTV: @VytenCouncil
FREE Marketing Training session: Vyten.com/free-training
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Transcript: https://vyten.com/blogs/job-search-career-podcast/how-to-foster-career-change/2021-02-0204 minDestination CMO with Vincent PhamvanLeading Recruiter at Salesforce: Alan LeungAlan first started working in the retail industry while in college being a full time student and working 25+ hours weekly. After graduating at UC Davis with double major in Economics and Sociology, Alan got promoted to being one of the store managers at Best Buy. After putting in 7 years of work in retail, he realized that this industry wasn't for him. Alan started from the bottom of the ladder in the tech recruiting industry at an agency called, Apex Systems. Fast forward 8 years later, Alan is now leading a technical recruiting team and working with Engineering & Product executives on...2021-02-0142 minDestination CMO with Vincent PhamvanVyten Council Live: TV News Anchor Pivots into Marketing CareerThis week we welcome Maura Kennedy to Vyten Council Live. Maura is a former TV Reporter and News Anchor and is currently the Director of Marketing and Public Relations at law firm, Pond Lehocky. She is also a Forbes contributing writer on the Communications Council.
Accomplished in 12 years of PR, content, and communications, reporting for CBS and ABC News as a Multimedia Journalist and Anchor. Career highlights include interviewing John McCain and Madeleine Albright as well as reporting live from the Boston Marathon bombing, Sandy Hook elementary shooting, Whitey Bulger trial, and Barack Obama's presidential campaign tour.
2021-01-2839 minDestination CMO with Vincent PhamvanQuick Tip: Combat Impostor SyndromeThis podcast talks about how to deal with imposter syndrome, different types of imposter syndrome and ways to battle each one, imposter syndrome and social anxiety, feel like a fraud, overcoming imposter syndrome, the reality of imposter syndrome and doubt.
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Blog: https://vyten.com/blogs/job-search-career-podcast/quick-tip-how-to-combat-impostor-syndrome/
YouTube Video: https://youtu.be/kHP7O3RDfnk2021-01-2603 minDestination CMO with Vincent PhamvanPublished Author and Writer: Casey Jacox - Part 2Casey is a father, a husband, a coach, a friend, a speaker, and a business leader who is the same person in and out of work. Casey works to empower people to achieve more than they think they are capable. Giving back is a huge part of his life. He loves changing perception, and thoroughly enjoys opportunities to educate customers – showing them how he can truly help them achieve their business goals.
His book titled, "Win The Relationship; Not the Deal" came out in January 2020 and you can listen to his podcast for fathers, which is called The QB Da...2021-01-2539 minDestination CMO with Vincent PhamvanVyten Council Live: CMO Lessons on Cause-based MarketingHost Vincent Phamvan welcomes VCL guests Gloria Chou, PR expert, Nina Guttierrez, Former CMO and cause-based marketing consultant, and Jessica Gutierrez, VP and cause-based marketing consultant. They discuss branding, consumer engagement, loyalty, PR strategy, and how cause-based marketing is very important in the current and future business market.
Join our FREE Marketing Training session THURSDAY at 3:00pm (CT) to learn the top 3 secrets from CMOs! Hear former CMO Vincent Phamvan share the insight from the inner circle that will get you ahead in leveling up your career!
Free Marketing Training: Vyten.com/free-training2021-01-2145 minDestination CMO with Vincent PhamvanQuick Tip: #ForYourselfQuick Tip: #ForYourself
Every year brings about new goals and time to reflect on what kind of life you want to live. In this Quick Tip Tuesday episode, Vincent talks about taking a moment to think about the things you do for yourself to better yourself.
Watch on YouTube: https://youtu.be/B5v0hqhlZxE
Transcript: http://vyten.us/quick-tip-for-yourself
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Text Vincent: +1 615-667-84332021-01-1903 minDestination CMO with Vincent PhamvanPublished Author and Writer: Casey Jacox - Part 1Casey is a father, a husband, a coach, a friend, a speaker, and a business leader who is the same person in and out of work. Casey works to empower people to achieve more than they think they are capable of. Giving back is a huge part of his life. He loves changing perception, and thoroughly enjoys opportunities to educate customers – showing them how he can truly help them achieve their business goals. His book titled, "Win The Relationship; Not the Deal" came out in January 2020 (https://amzn.to/3ek4Rqn) and you can listen to his podcast for fa...2021-01-1829 minDestination CMO with Vincent PhamvanVyten Council Live: Invaluable Career Lessons while Marketing at Google and MicrosoftHost Vincent Phamvan welcomes VCL guest Maya Grossman, a marketing executive with fifteen years of experience taking products to market and driving growth for Fortune 500 companies like Microsoft and Google, as well as fast-growing startups. She is a speaker, a career coach, and most recently the author of Invaluable: Master the 10 Skills You Need to Skyrocket Your Career, an unconventional business book for employees who want to deliver exceptional results.
Join our FREE Marketing Training session THURSDAY at 3:00pm (CT) to learn the top 3 secrets from CMOs! Hear former CMO Vincent Phamvan share the insight from the...2021-01-1539 minDestination CMO with Vincent PhamvanQuick Tip: New Year, New YouWhen thinking about what you'd like to change and accomplish this year, how do you start taking steps towards these goals? In this Quick Tip Friday episode, Vincent shares his method for getting started towards building and maintaining your goals for this new year.
Watch Video on YouTube
Show Notes & Transcript: http://vyten.us/quick-tip-new-year-new-you
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US or Canada? Text Vincent: +1 615-667-8433 2021-01-1205 minDestination CMO with Vincent PhamvanSurveyMonkey: Kelly FrancoKelly Franco has been recruiting in the tech industry for the last 5 years creating meaningful relationships between companies and individuals. She is also a 2-time published children's book author and enjoys bringing smiles to the faces of kids and adults alike.
Show Notes & Transcript: http://vyten.us/high-kelly-franco
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US or Canada? Text Vincent: +1 615-667-8433 2021-01-1143 minDestination CMO with Vincent PhamvanVyten Council Live: Career Lessons From 15 Years in Sales MarketingVincent Phamvan is joined by VCL guest, Tim Busa, who has had a 15-year career in sales and marketing, working across the email marketing, security, and e-commerce industries. He's currently running marketing at Loop Returns, and prior to that held marketing leadership roles at Zaius, Continuum, and Constant Contact.
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https://council.vyten.com/c/live/3-career-lessons-from-15-years-in-sales-marketing2021-01-0835 minDestination CMO with Vincent PhamvanQuick Tip: Defining Your Defining MomentsWhen you see positive changes in your life. Many of these happen throughout defining moments, where you're forced out of your comfort zone and you're forced to make a decision. Although this can seem challenging while you're in the middle of it, sometimes the best changes in life come out of these defining moments.
Show Notes & Transcript: http://vyten.us/high-defining-moments
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US or Canada? Text Vincent: +1 615-667-8433 2020-10-3006 minDestination CMO with Vincent PhamvanErnst & Young (EY): Christian ZaniChristian Zani is an Assistant Director and Lead Talent Advisor at Ernst & Young’s People Advisory Practice. He’s responsible for strategic efforts in identifying, qualifying and attracting Executive Directors and Directors at EY. Christian talks in this episode about career paths at The Big Four and how to break into a career in consulting and finding mentors in your career.
Show Notes & Transcript: http://vyten.us/high-christian
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US or Canada? Text Vincent: +1 615-667-8433 2020-10-2746 minDestination CMO with Vincent PhamvanQuick Tip: Taking the First Step Towards Your Vision and GoalsWhen setting a goal or vision for the future, how do you establish this vision? In this Quick Tip Friday episode, Vincent shares his method for getting started towards building your future or a new habit.
Show Notes & Transcript: http://vyten.us/high-first-steps
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2020-10-2312 minDestination CMO with Vincent PhamvanOutreach: Scott BarkerScott Barker is the head of strategic engagement at Outreach, a tech startup valued at $1.33B and backed by the top tech VC firms. Outreach is ranked #4 on Deloitte's 2019 list of the fastest-growing technology companies in North America. In this episode, Scott shares how he pivoted into a career in tech without any tech experience or even a college degree. He also shares step-by-step how he'd reach out cold to hiring managers and recruiters to get his foot in the door.
Show notes & transcript: https://vyten.us/high-scott
Join Vyten Insider (free forever): ht...2020-10-2246 minDestination CMO with Vincent PhamvanQuick Tip: Reflecting on HappinessWhat if there was one thing you could do daily that made you happier? What if it also helped you reduce stress and anxiety? What if it made you a better, kinder person? Would you make the change?
In this episode, Vincent talks about this one simple routine that takes just a few minutes a day.
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US or Canada? Text Vincent: +1 615-667-8433 2020-10-1612 minDestination CMO with Vincent PhamvanFacebook: Carrie ZhouCarrie Zhou grew up in various communities where she never felt like she was part of the majority. She took the non-traditional path, pivoting out of her career into a role in tech. Today, Carrie is a Talent Acquisition Lead at Facebook, and in this episode, Carrie explains how to bring your authentic self to your professional life by having real conversations instead of feeling the need to say "the right answer." Also, Carrie talks about who is the best to reach out to when networking, and the answer may surprise you.
Show Notes & Transcript: http://vyten...2020-10-1335 minDestination CMO with Vincent PhamvanMicrosoft: Devna ShuklaDevna Shukla is an Emmy award-winning producer. In college, Devna interned for—then—Senator Barack Obama. After graduating from UCLA, she joined CNN’s Anderson Cooper 360, where she was promoted to become an editorial producer on the show. Her career has taken her into big tech, spending time at both Amazon and Microsoft, where she is now a business development manager working on monetization and strategy for Microsoft News.
Full Show Notes & Transcript: http://vyten.us/high-devna
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US or Canada? Text Vincent: +1 615-667-8433 2020-10-0644 minDestination CMO with Vincent PhamvanToday: September Jobs Report & How to Know If a Job Is Right for YouThe economy added fewer jobs than expected during September, which economists see as another sign that the rebound from the recessing could be slowing. Many job seekers are pivoting industries and job functions, but it raises a question—how do I know if this job is right for me? To answer that question, we share a recent story from our blog.
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US or Canada? Text Vincent: +1 615-667-84332020-10-0411 minDestination CMO with Vincent PhamvanQuick Tip: Perfect LinkedIn HeadlineLinkedIn automatically generates a new headline when you update your current position, but should you accept the default suggestion? No way. In this episode, I share the simple framework for writing the perfect LinkedIn headline that'll drive more visibility to your profile. You never know when you may catch the eye of someone who works at your next employer.
Full show notes & transcript: http://vyten.us/high-headline
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US or Canada? Text Vincent: +1 615-667-8433 2020-10-0217 min
Business of eCommerceBuilding Relationships with Customers at Scale (E144)Vincent PhamvanFounder of Vyten Career Coaching
Notes:
Polish vs AuthenticityAbout Me, should be about the customersStorybrand Framework, Don MillerWays to talking directly with customersCall customers directlyUse Instagram Live/StoriesEmail is KingSMS will increase in the futurePaul Graham - "Do things that don't scale"Accelerate your learning"Get bigger without your customers feeling like you got bigger"
Sponsors:
Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software
Links:
https://www.vyten.com/https://www.linkedin.com/in/vphamvan/https://www.linkedin.com/company/vyten/https://www.instagram.com/vytenprep/https://twitter.com/vyten
Transcript:
Charl...2020-09-3000 minDestination CMO with Vincent PhamvanAMA: LinkedIn Headlines, Following Up with Recruiters, and Salary NegotiationsYesterday, I shared my new Community number and the response has been wild. I got hundreds of texts from all of you within minutes. If you haven't reached out yet... text me at +1 615-667-8433. From time to time, I'll share my career strategies, mindsets, and tips—but I want to hear from you and how you're doing, so send me a text.
There were a lot of questions I received and I may not be able to reply to everyone, so I wanted to share answers here to the most common questions.
- What sh...2020-09-2944 minDestination CMO with Vincent PhamvanAdobe: Marie NormanMarie Norman is the Director of Global Diversity Talent Acquisition at Adobe. She has been building and scaling talent acquisition teams for over 20 years in software, technology, cloud networking, financial services, and management consulting. In this episode, which is a replay of her keynote session at #HopeSummit, she talks about having an open mindset (or growth mindset) and how that helps job seekers in the midst of adversity. She shares her own journey pivoting away from what she thought would be her career path.
Show notes & transcript: https://vyten.us/high-marie
Join Vyten In...2020-09-2836 minDestination CMO with Vincent PhamvanToday: Big City Exodus as WFM Workers RelocateAcross the country, city migration patterns have been redefined in recent months. Has COVID-19 made you reconsider where you live? This week, initial jobless claims for the week ending September 19th came in at 870,000. Warren Buffett says 4 choices in life separate the doers from the dreamers. All that and more in this Sunday summary.
Full Show Notes & Transcript: https://vyten.us/high-exodus
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US or Canada? Text Vincent: +1 615-667-84332020-09-2706 minDestination CMO with Vincent PhamvanQuick Tip: Takeaways from Amazon Career DayAmazon recently hosted their annual Career Day that was fully virtual with over 1,000 recruiters helping job seekers. The company announced 33,000 open job positions with corporate and tech workers having an average salary of $150,000. In this quick tip episode, I cover the top three takeaways from the day: how job seekers are currently feeling, how to stand out as an applicant, and optimizing your resume for the Applicant Tracking System (ATS).
Full Show Notes & Transcript: http://vyten.us/high-career-day
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US or Canada? Text Vi...2020-09-2509 minDestination CMO with Vincent PhamvanTesla: Sarah Budriunas (Part 2 of 2)Sarah has worked for Tesla for 3.5 years and specifically focuses her efforts on workforce development & the skilled trades. Growing up, the messaging was always: go to school, get accepted into a 4-year college, get your degree, and there will be a fantastic job waiting for you. Upon exiting college as the Great Recession was wrapping up, this was no longer the case and led to a rude awakening. Sarah had multiple industry changes that eventually led to her Tesla. Today's conversation talks about this journey, her career moves, and how failure isn't always a bad thing.
2020-09-2132 minDestination CMO with Vincent PhamvanTesla: Sarah Budriunas (Part 1 of 2)Sarah has worked for Tesla for 3.5 years and specifically focuses her efforts on workforce development & the skilled trades. Growing up, the messaging was always: go to school, get accepted into a 4-year college, get your degree, and there will be a fantastic job waiting for you. Upon exiting college as the Great Recession was wrapping up, this was no longer the case and led to a rude awakening. Sarah had multiple industry changes that eventually led to her Tesla. Today's conversation talks about this journey, her career moves, and how failure isn't always a bad thing.
2020-09-1433 min
The Sales Engagement PodcastEmpathy & Compassion in Sales w/ Vincent PhamVanAs sales professionals, we’re always trying to put ourselves in the buyers’ shoes, right? We’re always looking for ways to empathize, sympathize, and show the buyers that we understand what they’re going through, how to solve the problems they’re facing, and how we can help. But what does putting yourself in the buyers’ shoes really look like? How do you actually do that? On this episode of the Sales Engagement podcast, we sit down with Vincent PhamVan, Founder at Vyten Career Coaching for a talk all about -Why buyer empathy could be the best thing for your career -How...2020-09-0931 min
Destination CMO with Vincent PhamvanWeWork: Edward GorbisWhen he graduated from college, Edward Gorbis thought his school wasn't prestigious enough to land a job at a top tech startup. He credits his immigrant parents' work ethic as the reason that he had the traits that employers liked, and his personal network led to his role at WeWork. Today's conversation talks about research roles in different industries, how to communicate your skills to employers, and unexpected career moves.
Show notes & transcript: http://vyten.us/high-edward
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US or Canada? Text Vincent: +1 615-66...2020-04-2730 min
Destination CMO with Vincent PhamvanNorthwestern Mutual: Chantel BonneauWhen Chantel Bonneau graduated from UCLA, she had job interviews lined up after her family vacation. Crisis struck when her return flight home was canceled due to a volcano eruption and she had to cancel her interviews. Fast forward 10 years, her journey has led to an incredible career in wealth management and a Top Women in Business nomination from the Los Angeles Business Journal. Today's conversation includes networking to get a job and what employers are looking for in candidates.
Show notes & Transcript: http://vyten.us/high-chantel
Join Vyten Insider (free forever): http://v...2020-04-2748 min
Destination CMO with Vincent PhamvanTableau: Kelly Breslin WrightDuring college, Kelly Breslin Wright carried a 25-pound backpack door-to-door selling educational products. She had doors slammed in her face, dogs let loose on her, and even the police got involved. This adversity was the character building that later allowed her to grow Tableau from $0 into a multi-billion dollar company. Today's conversation talks about how to find mentors, leverage your network to get your next job, and being in the driver's seat of your career.
Show notes & transcript: http://vyten.us/high-kelly
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US o...2020-04-2734 min
Lipstick EconomyMimi Bliss & Vincent Phamvan, The New Remote WorkforceWhile so many of us are now adapting to working remotely, Mimi Bliss of Bliss Communications and Vincent Phamvan, Chief Marketing Officer at Simplr, tell Lipstick Economy about some of the benefits to remote work and offer practical tips for effectively working from home. 2020-04-0641 min
Hacking Your Leadership PodcastPay It Forward Friday: Vincent PhamvanOn this week's #PayItForwardFriday episode, Lorenzo thanks Vincent Phamvan for his founding of the #HopeSummit and willingness to help others.Click here for his LinkedIn Profile: Vincent Phamvan#HopeSummit LinkFeedspot Leadership Podcast RanksCheck out our suggested Leadership Books and Podcast Gear: HYL Suggestions#BeABetterLeader #Leadership #LinkedIn #HackingYourLeadership #StarkEngagementConsulting #LifeOfLozolozo@lifeoflozo.comchris@starkengagement.comHacking Your Leadership WebsiteHacking Your Leadership InstagramLeadership Memes TwitterStark Engagement ConsultingLife Of LozoBecome a supporter of this podcast: https://www.spreaker.com/podcast/hacking-your-leadership-podcast--4805674/s...2020-04-0302 min
Honest Ecommerce015 | Scaling Customer Service for High-Growth Ecom Stores | with Vincent PhamvanVincent Phamvan is the Head of Growth at Simplr, where he helps high-growth companies engineer unforgettable customer experiences through top-notch human + AI-powered customer service. Vincent previously led business development and innovation for Asurion, where he helped launch several company initiatives, engineering operational business processes and leading process improvement initiatives that resulted in cost savings and growth. Although Simplr is a sponsor of the show, we promise that this is not a super salesy episode – Vincent brings a LOT of customer service experience to the table, and he has a lot of insight that will benefit Sh...2019-04-1527 min
LEADING BRANDS® — Wavebreak Podcast[60] How To Stop Drowning In Customer Service Tickets"I just got out of the holiday season and keeping up with customer service was a nightmare. I don't want to do that again."
Does that sound familiar?
Customer service is a ton of work, but extremely important in any ecommerce business.
Today on the show we talk about how to scale your customer service without the headaches.
I'm joined by Vincent Phamvan, Head of Growth at Simplr. He's an ecommerce and customer support veteran with a ton of tips and tricks up his sleeve.
Listen as he shares...2019-03-0436 min