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Showing episodes and shows of
Vincenzo Libri
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Race Direction
S1E9 | Our Man in Imola - Vincenzo dal Santerno in ricordo di Ayrton e Roland
Torna la direzione gara più elicoidale del paddock, con l'incredibile contributo di Vincenzo nelle veci di "inviato" per la gara scoppiettante e tanto colorita di Imola, a 30 anni esatti dalla scomparsa di Ayrton Senna e Roland Ratzenberger nel tragico fine settimana motoristico del 1994. Contiene tracce di inno olandese, aggiornamenti di sistema e chicane mobili.
2024-05-25
1h 19
Facciamo un Podcast
Ep. 22 - Facciamo un Podcast sulla Fotografia con Vincenzo Moraca
In questo nuovo episodio di Facciamo un Podcast conosciamo il secondo host, Vincenzo. Qui racconta il suo avvicinamento al mondo della fotografia, dai tempi del liceo, passando per gli anni universitari fino ad arrivare al presente, in cui svolge la professione di fotografo freelance.
2023-05-09
1h 16
RASSEGNA LETTERARIA ON LINE
Intervento di Vincenzo Nasini
Vincenzo Nasini, avvocato, presidente Confedilizia Genova, presenta: "Un mattone dopo l'altro". Conduce Sara Tagliente, giornalista
2022-12-28
07 min
The VF1 Show with VF & Vincenzo
Vincenzo Landino Joins Us to Talk About the Business and Marketing of Formula One
Marketing and business aficionado (and Ferrari fan) Vincenzo Landino is on the show to talk about everything from the marketing and growth controversy in Formula One right now, as well as what he thinks Formula One should do to maintain that upward trajectory, while remaining fan-friendly.
2022-11-02
1h 22
Vincenzo Belpiede Live Streams on Technology SaaS Innovation Influencers Startups
LiveStream: Maayan Gordon(16k) & Vincenzo Belpiede on #TikTok #SocialMedia
LiveStream: Maayan Gordon(16k) & Vincenzo Belpiede on #TikTok #SocialMedia
2020-04-07
1h 09
Vincenzo Belpiede Live Streams on Technology SaaS Innovation Influencers Startups
LiveStream Wes Bush (Author of productled.com) & Vincenzo Belpiede on #SaaS #Growth
LiveStream Wes Bush (Author of productled.com) & Vincenzo Belpiede on #SaaS #Growth
2020-04-03
39 min
Vincenzo Belpiede Live Streams on Technology SaaS Innovation Influencers Startups
LiveStream Mada Seghete of Branch from #paloalto #california & Vincenzo Belpiede on #startups #Growth
LiveStream Mada Seghete of Branch from hashtag#paloalto hashtag#california & Vincenzo Belpiede on hashtag#startups hashtag#Growth Ask any questions on: Telegram Group https://lnkd.in/gQWTaeK WhatsApp Group https://lnkd.in/g4yJzu5
2020-04-02
1h 00
Vincenzo Belpiede Live Streams on Technology SaaS Innovation Influencers Startups
Il nuovo principe, perché e come fare startup -libro di Marco Trombetti narrato da Vincenzo Belpiede
Il nuovo principe - perché e come fare startup - libro di Marco Trombetti narrato da Vincenzo Belpiede
2018-12-16
1h 37
The Vincenzo Landino Show
How Southwest, Experian, SAP & Atmel use Live Video
Are you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling and disruption. You’ll walk away with real case studies and actionable tips on how to implement a live streaming strategy for your brand while sharing your brand story using Periscope to engage your community in real-time. By Vincenzo Landino (@vincenzolandino) with Michael Delgado (@mik...
2018-11-26
39 min
The Vincenzo Landino Show
Digital Marketing Tips from Taylor Swift
Digital Marketing Tips from Taylor Swift, Nine Digital Marketing Stats and Facebook Live Expands In this episode, Vincenzo dives into digital marketing tips from Taylor Swift, including: Use FOMO for good Take the time to appreciate your consumers Create special experiences. We also take a look at nine intriguing digital marketing stats from this past week. Here they are in quick format: Social video continues to explode. Facebook reports over 100 million video views daily! Apartments.com finds success early on with their Super Bowl ad and, so far, their teaser ad has generated 370,000 YouTube views. The 2016 election is the mobile e...
2018-11-25
13 min
Vitoiuvara.com
E Noi Giochiamo... and friends (Vincenzo Lettera)
Causa problemi con il PC sono saltati un paio di appuntamenti importanti, spero di riuscire a recuperarli a breve. Oggi son molto contento di ospitare Vincenzo Lettera (di Aversa aggiungo) che non ringrazierò mai abbastanza per avermi fatto acquistare Dandara. Ah no...
2018-02-14
34 min
Vitoiuvara.com
E Noi Giochiamo... and you (Vincenzo Contino)
Che uno pensa che il pubblico di Vitoiuvara sia composto solo da nerd sfigati o da donne bellissime che lo desiderano ardentemente ma no, ecco che ti spunta fuori questo Vincenzo Contino che suona il piano, piazza diegetici come se piovessero e usa metafore importanti per descrivere giochi dall'alto spessore narrativo. Poi ok, pure lui vede baci saffici ovunque ma accontentiamoci. Buon ascolto. Vi ricordo che per partecipare potete mandare una mail a vitoiuvara@gmail.com.
2017-11-10
46 min
The Vincenzo Landino Show
164: LinkedIn, Facebook and the Future of Live Video
Brian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video. About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq an...
2017-01-25
41 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
164: LinkedIn, Facebook and the Future of Live Video
Brian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video. About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq an...
2017-01-25
41 min
The Vincenzo Landino Show
147: Can Pokemon Go Change the World?
Any 90’s kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about. Fast forward nearly over 25 years to 2016. Pokèmon Go is the new rage with an added twist. Rather than move your thumbs to guide a digital character across the map, you now have to physically move around to catch ’em all. Yo...
2016-07-13
34 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
147: Can Pokemon Go Change the World?
Any 90’s kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about. Fast forward nearly over 25 years to 2016. Pokèmon Go is the new rage with an added twist. Rather than move your thumbs to guide a digital character across the map, you now have to physically move around to catch ’em all. Yo...
2016-07-13
34 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
141: How Southwest, Experian, SAP & Atmel use Live Video
Are you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling and disruption. You’ll walk away with real case studies and actionable tips on how to implement a live streaming strategy for your brand while sharing your brand story using Periscope to engage your community in real-time. By Vincenzo Landino (@vincenzolandino) wit...
2016-06-07
39 min
The Vincenzo Landino Show
116: A Personal Story in Consistency
There is no question that consistency is the number one way to create content that builds an audience, creates engagement and eventually converts. Vincenzo shares his own personal story of how he creates consistent content and why. He also gives some tips on how not to fall into the rut. Andiamo! About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as...
2016-04-06
11 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
116: A Personal Story in Consistency
There is no question that consistency is the number one way to create content that builds an audience, creates engagement and eventually converts. Vincenzo shares his own personal story of how he creates consistent content and why. He also gives some tips on how not to fall into the rut. Andiamo! About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as...
2016-04-06
11 min
The Vincenzo Landino Show
114: Owned, Earned or Paid Media, You Decide!
Jed and Vincenzo discuss the advantages of owned, earned and paid media along with discussing benefits of content marketing. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of h...
2016-04-04
27 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
114: Owned, Earned or Paid Media, You Decide!
Jed and Vincenzo discuss the advantages of owned, earned and paid media along with discussing benefits of content marketing. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of h...
2016-04-04
27 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
109: It's a Snapchat Event! End of March BONUS
This bonus episode for March was recorded on Blab for the Vincenzo Landino Show and featured Amy Schmittauer, Brian Fanzo and friends as we discussed Snapchat and why we've become cuckoo for the little ghost! We talk geofilters, messaging, video, brand marketing, storytelling and more! ~~~ follow me on snapchat - vincenzolandino on http://instagram.com/vincenzo.landinoon https://www.facebook.com/enzomicheleon https://twitter.com/VincenzoLandino About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is t...
2016-03-31
2h 18
The Vincenzo Landino Show
109: It's a Snapchat Event! End of March BONUS
This bonus episode for March was recorded on Blab for the Vincenzo Landino Show and featured Amy Schmittauer, Brian Fanzo and friends as we discussed Snapchat and why we've become cuckoo for the little ghost! We talk geofilters, messaging, video, brand marketing, storytelling and more! ~~~ follow me on snapchat - vincenzolandino on http://instagram.com/vincenzo.landinoon https://www.facebook.com/enzomicheleon https://twitter.com/VincenzoLandino About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is t...
2016-03-31
2h 18
The Vincenzo Landino Show
104: Podcast Rising
Is podcasting on the rise? Jed and Vincenzo jump into some stats about Podcasting and more! Take the survey here: brandboostcast.com/research About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tind...
2016-03-28
22 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
104: Podcast Rising
Is podcasting on the rise? Jed and Vincenzo jump into some stats about Podcasting and more! Take the survey here: brandboostcast.com/research About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tind...
2016-03-28
22 min
The Vincenzo Landino Show
102: Can You Really Measure Marketing ROI?
Can you measure marketing ROI? The gauntlet has been thrown and Jack Kosakowski and other sales and marketing professionals have been called out. The sales versus marketing conversation still runs wild and while social media platforms get hotter and hotter, the question continues to arise: can you measure marketing ROI? Jed gives for some interesting debate material. Make sure to weigh in with your thoughts. Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency wh...
2016-03-26
27 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
102: Can You Really Measure Marketing ROI?
Can you measure marketing ROI? The gauntlet has been thrown and Jack Kosakowski and other sales and marketing professionals have been called out. The sales versus marketing conversation still runs wild and while social media platforms get hotter and hotter, the question continues to arise: can you measure marketing ROI? Jed gives for some interesting debate material. Make sure to weigh in with your thoughts. Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency wh...
2016-03-26
27 min
The Vincenzo Landino Show
93: March Madness! Weighing the Instagram Algorithm
Social Media Mashup: Instagram Algorithm Topics Discussed by Jed and Vincenzo: Green Beer March Madness Jed picks North Carolina Vincenzo picks Michigan State Snapchat Instagram Algorithm Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of...
2016-03-17
32 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
93: March Madness! Weighing the Instagram Algorithm
Social Media Mashup: Instagram Algorithm Topics Discussed by Jed and Vincenzo: Green Beer March Madness Jed picks North Carolina Vincenzo picks Michigan State Snapchat Instagram Algorithm Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of...
2016-03-17
32 min
The Vincenzo Landino Show
87: Stop Making Excuses for Complacency!
Stop Making Excuses for Complacency! Jason Yarborough and Vincenzo talk about marketers making excuses for not using platforms like Snapchat and how to overcome your new platform fears. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is als...
2016-03-09
20 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
87: Stop Making Excuses for Complacency!
Stop Making Excuses for Complacency! Jason Yarborough and Vincenzo talk about marketers making excuses for not using platforms like Snapchat and how to overcome your new platform fears. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is als...
2016-03-09
20 min
The Vincenzo Landino Show
86: Mile High Care with American Air
American Airlines is Doing Social Customer Service Right! Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.
2016-03-08
11 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
86: Mile High Care with American Air
American Airlines is Doing Social Customer Service Right! Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.
2016-03-08
11 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
84: Facebook, Amazon & MLB Embracing LIVE Moments
Facebook, Amazon & MLB Embracing LIVE Moments We're continually evolving in the live moments age, and Facebook, Amazon and the MLB are paving the way forward! Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand cor...
2016-03-06
08 min
The Vincenzo Landino Show
84: Facebook, Amazon & MLB Embracing LIVE Moments
Facebook, Amazon & MLB Embracing LIVE Moments We're continually evolving in the live moments age, and Facebook, Amazon and the MLB are paving the way forward! Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand cor...
2016-03-06
08 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
83: RIP Meerkat... We Never Really Knew Ya
Down Goes Meerkat! RIP With the Live Video wars heating up, Meerkat proves to be the first casualty. Not being backed by a major social network proved to be the nail in the coffin. http://vincenzolandino.com/facebook-live/ http://recode.net/2016/03/04/meerkat-is-ditching-the-livestream-and-chasing-a-video-social-network-instead/?utm_source=facebook&utm_medium=social Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Bra...
2016-03-05
11 min
The Vincenzo Landino Show
83: RIP Meerkat... We Never Really Knew Ya
Down Goes Meerkat! RIP With the Live Video wars heating up, Meerkat proves to be the first casualty. Not being backed by a major social network proved to be the nail in the coffin. http://vincenzolandino.com/facebook-live/ http://recode.net/2016/03/04/meerkat-is-ditching-the-livestream-and-chasing-a-video-social-network-instead/?utm_source=facebook&utm_medium=social Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Bra...
2016-03-05
11 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
82: Are You Wasting Your Time with Marketing?
Are you wasting your time with marketing? Topics discussed by Vincenzo and Jed Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups.
2016-03-04
31 min
The Vincenzo Landino Show
82: Are You Wasting Your Time with Marketing?
Are you wasting your time with marketing? Topics discussed by Vincenzo and Jed Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups.
2016-03-04
31 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
81: How BuzzFeed Crushes the Millennial Demographic
How BuzzFeed is Crushing the Millennial Demographic with Killer Content and Social Media Here are the stats to back it up, from 2014 http://www.businessinsider.com/buzzfeed-reaches-more-millennials-than-us-tv-networks-2014-11 Older report from BuzzFeed itself in 2014 http://insights.buzzfeed.com/industry-trends-2014/ Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for bus...
2016-03-03
09 min
The Vincenzo Landino Show
81: How BuzzFeed Crushes the Millennial Demographic
How BuzzFeed is Crushing the Millennial Demographic with Killer Content and Social Media Here are the stats to back it up, from 2014 http://www.businessinsider.com/buzzfeed-reaches-more-millennials-than-us-tv-networks-2014-11 Older report from BuzzFeed itself in 2014 http://insights.buzzfeed.com/industry-trends-2014/ Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for bus...
2016-03-03
09 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
80: Advertising? Marketing? PR? What's the Difference?
What is the difference between marketing, PR, advertising and branding? Vincenzo brings back the Wednesday rant! Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinde...
2016-03-02
11 min
The Vincenzo Landino Show
80: Advertising? Marketing? PR? What's the Difference?
What is the difference between marketing, PR, advertising and branding? Vincenzo brings back the Wednesday rant! Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinde...
2016-03-02
11 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
79: Did Anybody Even Watch the Oscars?
Why Aren't People Watching the Oscars? With its third lowest showing in 20 years, the Oscars has had declining viewership. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like...
2016-03-01
07 min
The Vincenzo Landino Show
79: Did Anybody Even Watch the Oscars?
Why Aren't People Watching the Oscars? With its third lowest showing in 20 years, the Oscars has had declining viewership. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like...
2016-03-01
07 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
78: #SNAFU! That's Not Oprah Winfrey, Is It?
How NOT to Handle An Oscars SNAFU How one brand botched a tweet, but that isn't the only way they fumbled the Oscars. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and...
2016-02-29
09 min
The Vincenzo Landino Show
78: #SNAFU! That's Not Oprah Winfrey, Is It?
How NOT to Handle An Oscars SNAFU How one brand botched a tweet, but that isn't the only way they fumbled the Oscars. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and...
2016-02-29
09 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
76: IHOP's New Snapchat Strategy and Buzzfeed & NBC Partner Up
Buzzfeed and AMEX Partner Up and IHOP Jumps Into Snapchat Geofilter Marketing Buzzfeed, NBC and AMEX invest in a Leap Day stunt IHOP invests in Snapchat Geofilters Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it...
2016-02-27
06 min
The Vincenzo Landino Show
76: IHOP's New Snapchat Strategy and Buzzfeed & NBC Partner Up
Buzzfeed and AMEX Partner Up and IHOP Jumps Into Snapchat Geofilter Marketing Buzzfeed, NBC and AMEX invest in a Leap Day stunt IHOP invests in Snapchat Geofilters Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it...
2016-02-27
06 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
75: Reactions, GIF's and Snapchat Filters for Everyone!
Marketing Mashup: Facebook, Twitter and Snapchat Topics discussed by Vincenzo and Jed: Twitter GIF button reaching mobile users Facebook Reactions Available Globally Snapchat On-Demand Geofilters: A Hip New Way to Spend $5--Plus, a Quick How-To Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and s...
2016-02-26
38 min
The Vincenzo Landino Show
75: Reactions, GIF's and Snapchat Filters for Everyone!
Marketing Mashup: Facebook, Twitter and Snapchat Topics discussed by Vincenzo and Jed: Twitter GIF button reaching mobile users Facebook Reactions Available Globally Snapchat On-Demand Geofilters: A Hip New Way to Spend $5--Plus, a Quick How-To Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and s...
2016-02-26
38 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
74: The Coolest New Way to Spend $5
The Coolest New Way to Spend $5 Snapchat is introducing yet another revenue stream today in the form of on-demand geo-filters. As it stands now, Snapchat already has two types of geofilters. Community Geofilters can not include logos or marketing and can be submitted for free. For example, where I live in Brooklyn, there are options for Williamsburg, Bushwick, and Brooklyn. The other type of geofilter is a Sponsored Geofilter, where big brands can cover a large area with marketing-based filters. With on-demand geofilters, anyone with a bit of design savvy can p...
2016-02-25
08 min
The Vincenzo Landino Show
74: The Coolest New Way to Spend $5
The Coolest New Way to Spend $5 Snapchat is introducing yet another revenue stream today in the form of on-demand geo-filters. As it stands now, Snapchat already has two types of geofilters. Community Geofilters can not include logos or marketing and can be submitted for free. For example, where I live in Brooklyn, there are options for Williamsburg, Bushwick, and Brooklyn. The other type of geofilter is a Sponsored Geofilter, where big brands can cover a large area with marketing-based filters. With on-demand geofilters, anyone with a bit of design savvy can p...
2016-02-25
08 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
73: Changes Are Coming... To Your Facebook Like Button
Changes Are Coming... To Your Facebook Like Button Direct excerpt from Facebook News Room: http://newsroom.fb.com/news/2016/02/reactions-now-available-globally/ Every day, people come to Facebook to discover what’s happening in their world and around the world, and to share all kinds of things, whether that’s updates that are happy, sad, funny or thought-provoking. News Feed is the central way you can get updates about your friends, family and anything else that matters to you, and the central place to have conversations with the people you care about. We’ve been listening to people...
2016-02-24
10 min
The Vincenzo Landino Show
73: Changes Are Coming... To Your Facebook Like Button
Changes Are Coming... To Your Facebook Like Button Direct excerpt from Facebook News Room: http://newsroom.fb.com/news/2016/02/reactions-now-available-globally/ Every day, people come to Facebook to discover what’s happening in their world and around the world, and to share all kinds of things, whether that’s updates that are happy, sad, funny or thought-provoking. News Feed is the central way you can get updates about your friends, family and anything else that matters to you, and the central place to have conversations with the people you care about. We’ve been listening to people...
2016-02-24
10 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
72: Building Partnerships in Sports with Lauren Creedon
Building Partnerships in Sports with Lauren Creedon Lauren Creedon is a partnerships consultant for digital brands. She has worked on the founding team or ground floor of 3 sports startups, including most recently Fancred. She is a former artist and baseball player, and has always been obsessed with startups, tech & innovation. She'll be sharing her insights as a millennial startup founder, a consultant to digital brands, and a woman in the overlapping worlds of sports business & tech. Links in the show: Lauren's Twitter Hashtag Sports...
2016-02-23
36 min
The Vincenzo Landino Show
72: Building Partnerships in Sports with Lauren Creedon
Building Partnerships in Sports with Lauren Creedon Lauren Creedon is a partnerships consultant for digital brands. She has worked on the founding team or ground floor of 3 sports startups, including most recently Fancred. She is a former artist and baseball player, and has always been obsessed with startups, tech & innovation. She'll be sharing her insights as a millennial startup founder, a consultant to digital brands, and a woman in the overlapping worlds of sports business & tech. Links in the show: Lauren's Twitter Hashtag Sports...
2016-02-23
36 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
71: Can Foursquare Prove Digital Ad ROI in Real-Time?
Can Foursquare prove digital ad ROI for offline retailers? Foursquare looks to help retailers by proving ROI of digital ads through use of its new Attribution Program. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a s...
2016-02-22
09 min
The Vincenzo Landino Show
71: Can Foursquare Prove Digital Ad ROI in Real-Time?
Can Foursquare prove digital ad ROI for offline retailers? Foursquare looks to help retailers by proving ROI of digital ads through use of its new Attribution Program. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a s...
2016-02-22
09 min
The Vincenzo Landino Show
70: Are You Wasting Money on Social Media Marketing?
Are You Wasting Money on Social Media Marketing? We take a look at a study conducted by the AMA, Deloitte and Duke University's Fuqua School of Business to see why marketers are spending more even without seeing results. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the nex...
2016-02-22
09 min
The Vincenzo Landino Show
68: Ten Business Lessons from Mad Men's Don Draper
Ten Business Lessons from Mad Men's Don Draper 1. Break the mold “If you don’t like what is being said, then change the conversation.” – Don Draper 2. Play on emotion “Advertising is based on one thing – happiness.” – Don Draper 3. Focus on customer retention, more than lead generation “What’s happiness? It’s a moment before you need more happiness.” – Don Draper 4. Fail fast and move on “I have a life and it only goes in one direction – forward.” – Don Draper 5. Not everything is as it seems “The reason...
2016-02-20
12 min
The Vincenzo Landino Show
Being Social in Chicago: the Chicago Social Conference
Being Social in Chicago, Announcing the Chicago Social Conference We sit down with Jason Baumann, Founder and Chief Strategist at Boxless Media in Chicago. Boxless Media is a full service digital marketing agency, located in the heart of downtown Chicago, helping brands grow online, locally, across the US and around the world. From web development to traffic building strategies and content management, Boxless creates campaigns that inspire and influence. Find Jason, Boxless and the Chicago Social Conference here: Jason Twitter Boxless Twitter Boxless Website Chicago So...
2016-02-18
26 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
59: How Social Media Beat the Flu
Marketing Mashup: Instagram, Twitter and Clorox Topics discussed by Vincenzo and Jed: How Twitter COO plans to grow Twitter's Revenue Twitter's New Timeline Algorithm Instagram Launches Account Switching How Clorox Used Social Media to Curb Flu Season Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about...
2016-02-12
29 min
The Vincenzo Landino Show
59: How Social Media Beat the Flu
Marketing Mashup: Instagram, Twitter and Clorox Topics discussed by Vincenzo and Jed: How Twitter COO plans to grow Twitter's Revenue Twitter's New Timeline Algorithm Instagram Launches Account Switching How Clorox Used Social Media to Curb Flu Season Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about...
2016-02-12
29 min
The Vincenzo Landino Show
58: When You've Got Evergreen Content, Meet Edgar
When You've Got Evergreen Content, Meet Edgar Laura Roeder joins the podcast to talk about how she started the scheduling tool, Meet Edgar, and what kinds of content are the most engaging. Laura's tips: Use great images Don't be afraid to talk about it Link back to your content on your website Connect with Laura: Twitter Andiamo! About Meet Edgar Signup to MeetEdgar here Add updates to your library When you save an update to Edgar, tell him what social networks you want t...
2016-02-11
26 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
57: Why Nobody is Buying Your Sh*t!
Why Nobody is Buying Your Sh*t! With so many new tools and platforms to tell your brand story, many are losing focus of HOW to tell a story. Storytelling content is king! In this drive and talk, Vincenzo breaks gives some tough love, and shows love for his buddy, Yarby. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boos...
2016-02-10
17 min
The Vincenzo Landino Show
57: Why Nobody is Buying Your Sh*t!
Why Nobody is Buying Your Sh*t! With so many new tools and platforms to tell your brand story, many are losing focus of HOW to tell a story. Storytelling content is king! In this drive and talk, Vincenzo breaks gives some tough love, and shows love for his buddy, Yarby. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boos...
2016-02-10
17 min
The Vincenzo Landino Show
56: Small Business Marketing with Rich Brooks
Small Business Marketing with Rich Brooks Rich Brooks is founder and president of flyte new media (http://www.takeflyte.com), a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, digital marketing and social media. He is a founder of The Agents of Change (http://www.agentsofchangecon.com/), an annual conference, podcast, and blog, all about search, social & mobile marketing. He is also a regular contributor at SocialMediaExaminer.com, the world’s most popular social media marketing blog. He is the “tech guru” on WCSH Cha...
2016-02-09
27 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
54: Grading the Super Bowl Commercials
Grading the Super Bowl Commercials Vincenzo's Favorite Ad of the Night: NFL "Super Bowl babies" featuring Seal Vincenzo's Dud of the Night: Mountain Dew's PuppyMonkeyBaby Listen for the rest! Here's a list of all the ads, click here. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to tak...
2016-02-08
22 min
The Vincenzo Landino Show
54: Grading the Super Bowl Commercials
Grading the Super Bowl Commercials Vincenzo's Favorite Ad of the Night: NFL "Super Bowl babies" featuring Seal Vincenzo's Dud of the Night: Mountain Dew's PuppyMonkeyBaby Listen for the rest! Here's a list of all the ads, click here. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to tak...
2016-02-08
22 min
The Vincenzo Landino Show
53: The New Twitter Algorithm - What You Need To Know
The New Twitter Algorithm: What You Need to Know Twitter is on the brink introducing an algorithmic, more Facebook-style feed. Twitter CEO Jack Dorsey tried to calm fears yesterday in a series of tweets, but he did not deny the substance of the report. High-profile users, like Rob Lowe, have threatened to abandon the service, and the changes reportedly could arrive as soon as this week. Bonus: Carolina 35 - Denver 17 Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy speciali...
2016-02-07
10 min
The Vincenzo Landino Show
52: How Your Small Business Can Win During the Super Bowl
How Can Your Small Business Score a Marketing Win During the Super Bowl? Looking for ways to score a big marketing win during the big game, without spending $5 Million? Here are some tips to follow: Offer Super Bowl-related promotions Use social media to engage Super Bowl fans Create your own Super Bowl commercial Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the...
2016-02-05
08 min
The Vincenzo Landino Show
51: What Can Peyton Manning Teach You About Success?
What Peyton Manning Can Teach You About Success Peyton Manning will retire as one of the best quarterbacks ever to play in the NFL. But, what qualities does Peyton share with successful people? 1. They are relentless in the face of adversity. 2. They do a few things extremely well. 3. They don’t get distracted by the unimportant. Shout out to Rocky Balboa for the awesome introduction. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency...
2016-02-04
17 min
The Vincenzo Landino Show
50: SAP's Technology Disruption at Super Bowl 50
What is #SB50DISRUPT? SAP's Technology Disruption at Super Bowl 50. #SB50Disrupt is being held February 1-5 in association with IBM, Deloitte, Capgemini, and itelligence. Each day SAP North America's live-streaming shows will focus on the future of business and how companies can utilize digital transformation to grow. The co-hosts for these shows are two of the leading live-streaming experts and social influencers, Dan Newman and Brian Fanzo. Each show will feature customers, thought leaders, SAP executives, and more. All week, they will broadcast live from the Fan Energy Zone Powered by SAP using the Blab platform, Per...
2016-02-03
10 min
The Vincenzo Landino Show
49: How to Save $5 Million
How to Save Yourself $5 Million and Changes to Facebook's Algorithm In a blog post published on Monday, Facebook software engineers Cheng Zhang and Si Chen explained that the company's traditional ways of determining what shows up in feeds—likes, clicks, comments, shares—don't always give a full picture of what users want. And the changes could weed out publishers that rely on clickbait for traffic. With Super Bowl ads tapping the $5 million mark, there are some brands and agencies that are finding some creative and economical ways to get in on the action—whether via social...
2016-02-02
12 min
The Vincenzo Landino Show
48: Leroy Jethro Gibbs Rules to Entrepreneurship & Life
Leroy Jethro Gibbs Rules to Entrepreneurship Now with nearly 300 episodes, NCIS has been my favorite show. The main character, Leroy Jethro Gibbs has rules that he lives by, and with every head-slap, imparts his wisdom upon others. Entrepreneurs and marketers can learn from these rules too! The rules we'll discuss are: Rule #5 - You don't waste good Rule #15 - Always work as a team Rule #3 - Don't believe what you're told. Double check. Rule #36 - If you feel like you're being played, you probably are. Rule #45 - Clean up the mess you make. Rule #51...
2016-02-01
06 min
The Vincenzo Landino Show
47: Scared of YouTube? You're Scared of Making Money!
Walk and Talk: Why use YouTube and Creating Content Sunday's are made for brunch, hanging out, and relaxing with the family. While I'm in Florida, I'm doing a lot of the first two, so I decided to create a "walk and talk" episode that allows me to bring to you my candid thoughts on whatever topic pops into my head. YouTube and content creation are two things that have been on my mind lately, and, if you can deal with listening to my somewhat scattered thoughts, you'll enjoy this quick listen. Remember, the l...
2016-01-31
11 min
The Vincenzo Landino Show
46: High Bounce Rates and 10 Reasons to be on Snapchat
Is a "High Bounce Rate" Bad, and 10 reasons to be on Snapchat When we ask our clients if they know how their digital marketing efforts are performing, they often quote a Bounce Rate percentage or some other standard Google Analytics site metrics such as “pages per session” or “time on site” and so on, with the assumption that a bounce rate above some percentage is bad. Let's shatter that myth and talk about some ways to improve! Snapchat is all the craze right now, so here are 10 reasons why you should consider jumping on the platform. Andiamo! About Vincenz...
2016-01-30
18 min
The Vincenzo Landino Show
45: How Donald Trump Won Social Media Without Showing Up
How Donald Trump Won Social Media Without Showing Up to the Debate In this episode, Vincenzo dives into the numbers behind Donald Trump not showing up to the GOP debate in Iowa last night. They say less is more, and these numbers below prove it. Check out the Google Trends chart that shows how often the GOP front-runner was searched. Google Trends During the Seventh Republican Debate | InsideGov Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in bran...
2016-01-29
07 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
45: How Donald Trump Won Social Media Without Showing Up
How Donald Trump Won Social Media Without Showing Up to the Debate In this episode, Vincenzo dives into the numbers behind Donald Trump not showing up to the GOP debate in Iowa last night. They say less is more, and these numbers below prove it. Check out the Google Trends chart that shows how often the GOP front-runner was searched. Google Trends During the Seventh Republican Debate | InsideGov Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in bran...
2016-01-29
07 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
44: Digital Marketing Tips from Taylor Swift
Digital Marketing Tips from Taylor Swift, Nine Digital Marketing Stats and Facebook Live Expands In this episode, Vincenzo dives into digital marketing tips from Taylor Swift, including: Use FOMO for good Take the time to appreciate your consumers Create special experiences. We also take a look at nine intriguing digital marketing stats from this past week. Here they are in quick format: Social video continues to explode. Facebook reports over 100 million video views daily! Apartments.com finds success early on with their Super Bowl ad and, so far, their teaser ad has generated 370,000 YouTube v...
2016-01-29
13 min
The Vincenzo Landino Show
43: Donald Trump, Ted Cruz, Snapchat Discover, and Super Bowl Ads
Happy Birthday Snapchat Discover, Donald Trump, Ted Cruz and the Super Bowl In this episode, Vincenzo jumps into what Snapchat Discover has meant to 23 content publishers. Over the past year, publishers have made it clear that their Snapchat channels have moved from experiments to core offerings. Cosmopolitan’s Snapchat Discover channel generated, on average, 19 million views per month, Poynter reports. Cosmopolitan.com generates 20 million unique visitors per month, according to its website. BuzzFeed CEO Jonah Peretti has said views from Snapchat make up 21 percent of his company’s total traffic. With the 2016 Election creeping up, who is making...
2016-01-28
16 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
43: Donald Trump, Ted Cruz, Snapchat Discover, and Super Bowl Ads
Happy Birthday Snapchat Discover, Donald Trump, Ted Cruz and the Super Bowl In this episode, Vincenzo jumps into what Snapchat Discover has meant to 23 content publishers. Over the past year, publishers have made it clear that their Snapchat channels have moved from experiments to core offerings. Cosmopolitan’s Snapchat Discover channel generated, on average, 19 million views per month, Poynter reports. Cosmopolitan.com generates 20 million unique visitors per month, according to its website. BuzzFeed CEO Jonah Peretti has said views from Snapchat make up 21 percent of his company’s total traffic. With the 2016 Election creeping up, who is making...
2016-01-28
16 min
The Vincenzo Landino Show
42: How Under Armour Does Social Customer Service Right
How Under Armour is Doing Social Customer Service Right In this episode, Vincenzo talks with Eric Clark about a cool experience they had on social media that started with friendly conversation and then turned into a great example of how Under Armour is doing social media customer service right. Plus, Vincenzo talks about how he's amped up his workout routine and diet while recalibrating in South Florida. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand sto...
2016-01-27
16 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
42: How Under Armour Does Social Customer Service Right
How Under Armour is Doing Social Customer Service Right In this episode, Vincenzo talks with Eric Clark about a cool experience they had on social media that started with friendly conversation and then turned into a great example of how Under Armour is doing social media customer service right. Plus, Vincenzo talks about how he's amped up his workout routine and diet while recalibrating in South Florida. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand sto...
2016-01-27
16 min
The Vincenzo Landino Show
41: Is Your Agency Operating at the Speed of Culture?
Is your agency operating at the speed of culture? And five tips on building better business relationships. In this episode, Vincenzo talks about: How fast digital marketing is moving and what your digital agency SHOULD do for you Five tips on building better business relationships Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to...
2016-01-26
14 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
41: Is Your Agency Operating at the Speed of Culture?
Is your agency operating at the speed of culture? And five tips on building better business relationships. In this episode, Vincenzo talks about: How fast digital marketing is moving and what your digital agency SHOULD do for you Five tips on building better business relationships Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to...
2016-01-26
14 min
The Vincenzo Landino Show
40: Budweiser, Crime Documentaries and Presidential Candidates
Budweiser, Crime Documentaries and Presidential Candidates In this episode, Vincenzo talks about: Budweiser's new visual marketing overhaul Why crime documentaries are going places traditional journalism isn't How Presidential candidates are using social celebrities and new social media Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by le...
2016-01-25
14 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
40: Budweiser, Crime Documentaries and Presidential Candidates
Budweiser, Crime Documentaries and Presidential Candidates In this episode, Vincenzo talks about: Budweiser's new visual marketing overhaul Why crime documentaries are going places traditional journalism isn't How Presidential candidates are using social celebrities and new social media Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by le...
2016-01-25
14 min
The Vincenzo Landino Show
39: Snowmaggedon, Snapchat and NFL Conference Championship Picks
Snowmaggedon, Snapchat and NFL Conference Championship Picks In this episode, Vincenzo talks about: Snowmaggedon, aka Winter Storm Jonas Snapchat's rise to the top Vincenzo picks the NFL Conference Championship Games: New England 27 - Denver 17 Carolina 21 - Arizona 17 Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by...
2016-01-24
10 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
39: Snowmaggedon, Snapchat and NFL Conference Championship Picks
Snowmaggedon, Snapchat and NFL Conference Championship Picks In this episode, Vincenzo talks about: Snowmaggedon, aka Winter Storm Jonas Snapchat's rise to the top Vincenzo picks the NFL Conference Championship Games: New England 27 - Denver 17 Carolina 21 - Arizona 17 Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by...
2016-01-24
10 min
The Vincenzo Landino Show
38: Sundance, Dinosaur Sex in Japan and Mazda's Influencer Play
Sundance Digital Storytelling, Dinosaur Sex in Japan and Mazda 3 Marketing Done Right In this episode, Vincenzo talks about: Sundance's First Digital Storytelling Conference Japanese condom brand makes a dinosaur sex commercial Vincenzo gets a Mazda 3 to drive from Mazda and DriveShop. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to th...
2016-01-23
09 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
38: Sundance, Dinosaur Sex in Japan and Mazda's Influencer Play
Sundance Digital Storytelling, Dinosaur Sex in Japan and Mazda 3 Marketing Done Right In this episode, Vincenzo talks about: Sundance's First Digital Storytelling Conference Japanese condom brand makes a dinosaur sex commercial Vincenzo gets a Mazda 3 to drive from Mazda and DriveShop. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to th...
2016-01-23
09 min
The Vincenzo Landino Show
37: Facebook Sports Stadium, Chipotle and Why Manning v. Brady is Fixed
Facebook Sports Stadium, Chipotle and Why Manning v. Brady is Fixed In this episode, Vincenzo talks about: Facebook Sports Stadium Chipotle's dirty details Why Peyton Manning versus Tom Brady has been the NFL's golden child since the start of the season. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to th...
2016-01-22
07 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
37: Facebook Sports Stadium, Chipotle and Why Manning v. Brady is Fixed
Facebook Sports Stadium, Chipotle and Why Manning v. Brady is Fixed In this episode, Vincenzo talks about: Facebook Sports Stadium Chipotle's dirty details Why Peyton Manning versus Tom Brady has been the NFL's golden child since the start of the season. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to th...
2016-01-22
07 min
The Vincenzo Landino Show
36: Google Dives Into Real-Time Marketing with YouTube Instant Ads
Google Jumps Into Real-Time Marketing with YouTube Instant Ads Real-time marketing has been a buzzy concept in marketing circles in recent years as advertisers tried to use Twitter in particular to get in on big consumer conversations as they unfolded. It has yielded a wide variety of results, with consumers latching onto some brands' timely messages but tuning others out. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is...
2016-01-21
05 min
The Vincenzo Landino Show
35: Nielsen to Get More Social with TV Ratings
Nielsen Gets More Social! The Nielsen ratings have come under scrutiny in recent months as the ratings system had no answer for social media conversations including conversations about shows on streaming networks like Netflix. Announcing yesterday, Nielsen will begin listening to conversations on both Twitter and Facebook to deliver more accurate numbers to advertisers. What do you think? Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.
2016-01-21
05 min
The Vincenzo Landino Show
Marketing Update: Facebook Brings Real Time Video to the Masses
Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and, sometimes, a weekly guest. This week the biggest story that stood out to me that any business needs to be aware of is that Facebook is rolling out its live streaming feature to the masses. Listen to the thoughts of Vincenzo as he discusses the move by Facebook. Th...
2015-12-04
13 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
0: Welcome to the Brand Boost Podcast with Vincenzo Landino
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. In this episode, you'll learn what the podcast is about, a little about Vincenzo and a fun feature at the end of every episode. Upcoming guests include: Lindsay Simpson, DC United Amir Zonozi, Zoomph Ian Cleary, Razor Social Kim Garst, Boom Social Viveka von Rosen, The LinkedIn Expert Amanda Hite, BTC Revolutions Mike Stelzner, Social Media Examiner Shannon Scott, Applebee's Jack Kosakowski, Act-on Software Jason Yarborough, SocialFresh Ursula Ringham, SAP Many, many more! About Vincenzo Landino: Vincenzo Landino i...
2015-09-29
06 min
The Vincenzo Landino Show
0: Welcome to the Brand Boost Podcast with Vincenzo Landino
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. In this episode, you'll learn what the podcast is about, a little about Vincenzo and a fun feature at the end of every episode. Upcoming guests include: Lindsay Simpson, DC United Amir Zonozi, Zoomph Ian Cleary, Razor Social Kim Garst, Boom Social Viveka von Rosen, The LinkedIn Expert Amanda Hite, BTC Revolutions Mike Stelzner, Social Media Examiner Shannon Scott, Applebee's Jack Kosakowski, Act-on Software Jason Yarborough, SocialFresh Ursula Ringham, SAP Many, many more! About Vincenzo Landino: Vincenzo Landino i...
2015-09-29
06 min